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4 REASONS YOUR COMPANY NEEDS A CORPORATE VIDEO

As the era of internet emerged, the corporate branding and advertising strategies also changed. The television commercials were used to advertise and spread the word about the brand. However, the trend has shifted to corporate videos. The web-centric video advertising has gained momentum and corporate videos have become a powerful way to reach masses and connect with potential customers. Riding on the wave of change in habits of people, branding companies in Pune, India have shifted their focus to creating corporate videos to convey the brand image and philosophy. The videos have given more return on investment nowadays than commercial advertising strategies. Following are some important reasons why businesses need to opt for corporate videos:

Reach masses in short time:

The corporate videos are not longer than five minutes generally. In this short time, business, product, and services can be showcased in a quick, informational, and creative way. When the video is posted on the website, it helps the visitor understand a lot about the company within a short span of time. Once they relate to the business through video, they would try to find more about the business by navigating through the website. The relevant images, music, and voiceover are packed together to convey information about business through storytelling. It makes easier for visitors to connect in short time.

Reach more customers:

The video sharing sites such as YouTube and Vimeo can attract a lot of visitors by getting the videos across millions of people. As they have easy sharing options on social media sites and blogs, it is a cost-effective and efficient way to reach more customers. When viewers share content, it will increase brandawareness without costing a penny besides the production cost. This is impossible with conventional advertising commercials. However, updating videos time to time is important. If the video is ten years old, no one would be interested in sharing as they will doubt the relevance at this time.

Love from Google:

Once the corporate video is created and optimized for search engine, it has tremendous potential to rank high on site such as Google. Having a good search ranking is one of the crucial benefits for any business. Since the acquisition of YouTube by Google, the search engine giant is making sure video content also gets necessary attention along with text-based content. Using appropriate keywords in the title and ensuring keyword choices aligns with rest of the website, the video can be optimized for high ranking in search engine sites. The website traffic will come from the YouTube content which ranked high on Google.

Stand out from competitors:

The corporate video tells the story of your business in a creative way. Often, many websites try to convey information only through text, which is unappealing for viewers. With a corporate video, businesses can make an instant impression on potential customers. If a potential customer likes the video and relates to the brand, they will gain confidence in the products and services along with sharing with others. As the word about the brand will spread through video sharing, those brands will stand out from their competitors.

It is too tiresome to read through a lot of textual information on the website, so customers will look for quick and easy access to information about the product. Having corporate video will help in reaching the customers easily and Kaizen Design Studio will help you in achieving that aim. Being one of the leading corporate video production company in Pune , Indiait strives to help customers create brand awareness and increase reach through corporate videos.

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10 AMAZING VIDEO CONCEPTS TO CONSIDER FOR BRANDING

As the era of instant gratification has emerged, the strategies for branding have changed. The video content is gaining more attention than written content. The written content is important, but relying only on it can become a disadvantage for the business. It is tiresome for potential customers to go through all the textual information on the website or other platforms. On the other hand, videos can convey the information in crisp, creative, and direct manner. Videos are gaining immense popularity they convey a lot of information in a short time. Brandingcompanies have determined the changes in preferences of audience and changing strategies accordingly. The emphasis on video content has been given to reach customers and stand out from competitors while branding. However, it is not an easy thing to strategize videos and spread a word about the brand. There are video concepts that need to be considered while devising branding strategies. Following are some the concepts that should be considered:

1. How-to videos

These videos show how the product or service should be used and how it can bring change in the lives of customers. Though they may not gain immense viewership immediately, but they can be influential in a long-term strategy. It helps brands to showcase their products and services along with how they can make a difference in a direct manner. These videos should talk only about the product. For instance, if the product is a smartphone, the video series must focus on how to perform various functions, how to use it to save time, or how to take advantage of innovative features it offers.

2. Testimonial videos

When a lot of users have used the product, companies can ask them about their feedback and post it in a video format. In addition, they can visit their places and record their feedbacks. When other users are making a decision about a big purchase, they need opinion of those who have used the product or service. Then testimonial videos will help the company to win their confidence through those who already used the product.

3. Interactive videos

These videos are made to allow interactions with viewers. There is information about products or services and a link in the video that will direct users to buy them. In addition, viewers can also choose the ending they would like to view.

4. User-created videos

Similar to testimonial videos, companies can spread the word about their brands through user-created videos. There should be a portion on the website where people can upload the videos regarding the usage of the products and services. Visitors will prefer watching these videos as they connect more with fellow users than a video created for promotional purposes by a company.

5. Prank videos

Pranks are funny. This kind of videos will not be appropriate for all the businesses, but these videos have potential to go viral due to their funny nature and honest reactions of people after discovering it was a prank.

6. Animated videos

With the help of animation, brands can convey a lot of information that cannot be conveyed through a real video. Moreover, animations offer a creative touch to the videos.

7. Vine

These short and crisp 6-second videos are gaining popularity across the world and creative utilization of Vine would help brands in spreading the word.

8. Silent films

The creative and mesmerizing combination of music and images can connect with people’s emotions and feelings. Utilization of silent films will enable connection as well as awareness.

9. Time-lapse

Time-lapse videos are effective to show how a product or service can bring change over time and make a difference in users’ lives. Whether it is about showing how a smartphone battery can last long or how fertilizers can help in growing large number of crops, time-lapse videos are among the best options.

10. Storyline

Telling a short story to promote a brand is always an effective strategy. People like stories and they will be inclined to watch stories more than a promotional video. Engaging potential customers through stories will help brands in connecting people and spread the awareness.

Video content is a must-have strategy to spread awareness about the brand in the age of instant gratification. It conveys a lot of information in a short time. Having video content on a website and other platforms is essential to reach and connect with the customers easily and Kaizen Design Studio will help you in achieving that objective. Being one of the corporate video production company in Pune, India it strives to help customers create brand awareness and increase reach through video content.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

DOS AND DON’TS OF USAGE OF STOCK FOOTAGES

Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes. Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money. However, if some careful considerations are not taken into account, it might ruin the great work done. There are some dos and don’ts to be taken into account to make stock footages work wonders for you. Following is the list:

DOS –

1. Explore the chosen library

Many resources for stock footages are pain and lack of planning may exceed the budget of the whole project. So, explore what kind of footages are available and find the clips that you might need. If you need help, there are stock forums where experienced users will help you. In addition, determine which footages will be useful in transition between scenes. Conduct a cursory search to determine what is available and what fits.

2. Do contextual test

The way stock shots are matched is important in a great video. It provides contextual meaning. If you want the stock shot to just fit in or you need a contrast to introducing another scene, there needs to be clarity. To gain that clarity, perform the contextual test. A watermarked preview will enable to determine if everything fits well.

3. Determine the role of stock footage

Determine what role the stock footage will play. Is it an establishing shot or wide open shot? Stock footages can take you to places that do not even exist. Explore what is beyond the green screen. Stock can appear in reflections, through windows, or on tablets and phone which are on set.

4. Make sure nothing is outdated or will be outdated soon

While making a video, ensure the footage will not be outdated quickly or already outdated. It will lose the relevancy and the video will lose its credibility. If people are using iPhone 4 in 2018, it will look odd.

DONTS –

1. Don’t select the shot that looks like a poster of a film

Unless you want to give that effect, don’t choose any shot that would look like a poster of a movie. There is a space for glamorous shots, but don’t use it to give an unnecessary effect. Stay relevant as much as possible.

2. Don’t select a shot that looks great in isolation

Choose a shot that is relevant to the artistic intent. If the shot looks great, use it in the film. But don’t use it because it is great. When it will blend in the film, it may give an opposite effect. Use a watermarked version to determine if the shot looks great in the context of the project.

3. Don’t change the theme of the story to match to the footages

There are a lot of footages available to match your theme. All you need is an extensive search. Don’t change the theme to match to the great footages. It might turn out to be time consuming and exhausting.

4. Don’t hesitate to use stock footages

Stock footages are great resources that can save time and money along with enhancing the look of the production. It has a wide range of footages and can be used for making great films to communicate with audience effectively. So, don’t hesitate while using stock footages. Save time and money.

Corporate videos are effective tools to spread the vision and information about products, services, and work culture of a company. Being one of the leading corporate video production company in Pune, India and gaining wide experience in creating corporate videos, Kaizen Design Studio helps companies in creating videos to share their message with the world through storytelling and increase brand awareness.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

Google My Business Will Be Essential for Local SEO

If you happen to be into SEO services in Pune, India you might know how important website visibility and ranking is. It is the crux of the job and clients will come to you with one ultimate objective - and that is to ensure their website is getting the views from the specific target digital audience. Viewers then potentially turn to customers and in turn, produce revenue. And with the current social scenario, the pandemic, and lockdowns, numerous businesses mainly local businesses have turned their attention to online marketing and online opportunities. Meaning competition has certainly moved up a notch and finding online visibility for businesses has become a very vital formula for their success.

One such variable part of that equation has been the introduction of Google My Business. Launched in 2014, Google My Business looked to provide a platform for businesses to guide and drive customer engagements by creating a great business profile on Google for free. And this feature has helped many businesses portray who they are, has helped businesses expose and showcase their products and services, and helped them to manage their online presence.

When somebody searches something over on Google linked with Google’s powerful Knowledge Graph and Google Maps, the tool allows businesses to gain visibility based on three main factors -

1. Distance/Location- How close each potential search result is from the location term used in a search.

2. Relevance- How well the search result matches the business profile.

3. Prominence - How well-known the business is, both online and offline.

Google runs through your business profile and based on these factors determines the listing of your business on the search results.So why is this tool essential for Local SEO? And why must businesses especially the local and small-scale and SEO agencies in Pune, India and around the country use and implement this feature?

The answer is simple. The Google My Business feature enables businesses to take a more localized approach, making it an effective way to rank higher on the Google listings and then gain more visibility in the specific and appropriate Google local search results.The tool due to its dynamism makes it far more responsive to changes and in turn, allows you as a business to be a lot more accessible to your target audience. Moreover, it has made interactions with both potential new, and existing customers a lot more streamlined.

Setting up a Google My Business account is super easy and even staying on top of the listings should not be a hassle, given that you have provided your up-to-date business profile and information i.e address, timings, etc. And most importantly constantly updating and ensuring that your linked website page is up to the mark. All of these minor details affect your ranking and can play a huge role in whether a customer chooses you or your competitor.So, get in touch with any SEO services company in pune, India and set up your very own Google My Business account and see improved search engine listings.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

IMPORTANT TIPS FOR BUILDING A CASE FOR REBRANDING

As the trends and dynamics in the market change, the need to rebrand a business arises. It is not the decision that is taken with an impulse. The branding strategy does not remain relevant as the time progresses. This is the era of instant gratification. A decade ago, it was not the case. So, businesses feel the need to rebrand themselves to stay relevant, do not lose the audience, and gain as much market share as possible. In addition, it is important to connect and communicate with new customers effectively without disappointing the current customer base as rebranding takes place. Following are some the important tips for building a rebranding case:

Determine why you feel the need to rebrand:

The rebranding process will be successful if businesses have a compelling list of reasons for changing. What are the challenges are you facing now which can be eliminated if rebranded? Is rebranding necessary to achieve growth and achieve long-term goals? Are there other ways to obtain results that can be achieved with a rebranding? Make everything clear to yourself before building a case of rebranding. Do not opt for rebranding without any clear, customer-oriented, and strategic reasons. Once the decision to rebrand is taken, ensure you communicate those reasons to your customers to continue having their loyalty.

Have an extensive strategy before you start:

Though it is easy to take a decision, implementing them is difficult. There would be many unforeseen complexities during the process of rebranding and those complexities may turn rebranding strategy into a failure. So, businesses need to have an extensive strategy to ensure the processes run smoothly and they do not lose customers during the process. Plan for the changes that will be made, designate members of each area of change, and make decisions about how it will be communicated to the audience.

Determine questions and concerns:

Communication with customers is a key during the process of rebranding. Existing clients need to understand the reasons behind the changes. They will raise questions and concerns regarding the changes. Businesses need to keep their communication simple and straightforward and address customers’ fears and concerns to make them understand and support the change. Else, they may lose trust and experience a significant drop in sales and revenue could be seen.

Publicize the rebrand:

The communication with existing and potential customers should not be internal or private. Talking about changes publicly will not only help in maintaining the current level of business but also lead to an increase. Utilizing social media, press releases, and media contacts to communicate changes to customers and the general public will generate an interest in the company and offer a better understanding of the decision to rebrand. Talking publicly about rebranding and reasons behind those will create a new positive vibe and positive reaction among existing and potential customers.

Rebranding is a huge task for any business. It involves a lot of time along with intellectual and financial investment. Being one of the leading branding agencies in Pune, India Kaizen Design Studio helps businesses in the creative process of rebranding by assisting in finding an innovative name, redesigning a website, communicating with general audience and customers, and creating brand awareness.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

5 ESSENTIAL RULES FOR PACKAGING DESIGN

Effective use of designing is one of the essential elements of establishing a brand identity. Packaging design, also known as package design, can help in connecting people and establish trust with potential customers. It reflects what the brand is about and makes an impression in people’s minds. From the color of the package to information conveyed, the packaging design becomes a crucial element to establish a connection with people who buy a product or just check them out. Whether businesses are looking forward to creating a new design or revamping the existing design, it is essential to consider few rules that will help them in establishing a connection with existing and potential customers:

Rule No. 1: True reflection of the brand, no exaggeration

The packaging should convey what it exactly is. There must not be over-promise or under-delivery. It should be an honest reflection of what product is and what brand stands for. People judge the product or brand from its packaging and they form an opinion about it. It is important to build trust and give an impression of trustworthiness to form loyal customer base. Brands should not trick them into believing something the brand is not or exaggerate the offerings. It will make customers go away and establish lack of trust, which is harmful to any brand.

Rule No. 2: Consistent design

There may be a range of products of a company. They may be of various sizes. It is essential to make them look consistent. The consistency will help in making an impression in people’s mind and achieving recognition in the competitive market. And above all, the consistency helps in establishing trust.

Rule No. 3: Clarity & Precision

The packaging design is nothing but a way to advertise your brand. There should be clarity about the product and the contents used to manufacture the product. In addition, there should be clear warnings if it is flammable or hazardous for children. Precautions and directions to use should be mentioned clear and simple manner. Furthermore, if the company decides to mention the quantity of each content , it should be mentioned precisely. The clarity and precision show the brand has nothing to hide and establishes trust.

Rule No. 4: Differentiability

The unique verbal and visual style will help in standing out in the other competitive products. It helps in identifying the product among many other similar products. Choosing the color format, font, and shape becomes quite important while deciding the design that would stand out in the crowd. Differentiability helps in identification.

Rule No. 5: Functional

Ensure the packaging materials used comply with international and local standards. If possible, make it recyclable. When customers know the product they are buying has a recycling packaging, it shows that the company cares about the environment. This fact is important in establishing trust and making a connection for a long time. Comply with all the legal standards and make the packaging functional.

Packaging design is one of the essential elements to make an everlasting impression and it should be designed with a lot of thought process and various considerations about the brand. Being one of the leading branding companies in Pune, India and gaining wide experience in helping brands create awareness, Kaizen Design Studio helps businesses in creating new packaging designs and upgrading the existing ones to enable them in connecting with existing and potential customers.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

BRANDING A RESTAURANT – IT’S TOUGH, BUT NOT IMPOSSIBLE!

There is a lot of crowd on every street, not roaming around or shopping, but satisfying their taste buds. Let alone streets, small and big restaurants, cafes, and food joints at malls have been flooded. Food connoisseurs, families, and groups of friends have been visiting various restaurants to savor the flavors and deliciousness of different cuisines. The food industry has dramatically transformed the world and eating habits of people have changed over the period of time. The advent of technology has brought the food to their doorsteps. Visiting cafes and restaurants only on weekends is not a trend anymore. With this scenario, it is not an easy task to brand a restaurant. There are a ton of restaurants offering different cuisines, exemplary ambiance, and best-in-class service. Brandinga restaurant that stands out in the competition and offers an amazing experience is a challenge. Here are some tips and facts to make it easier to brand a restaurant:

Find differentiability:

The competition in the food industry is tough. There are restaurants with innovative concepts and unique offerings. Finding a differentiability of a restaurant is essential. The core of any restaurants is cuisines served and its taste. Determine what it is that makes cuisines and their tastes different from others. Devise a strategy that promotes differentiability. Determine what the restaurant should be known for. Capitalizing on differentiability will give an edge over the competition and attract visitors.

Focus on youth:

The youth of the country is the top influencer in the food industry. There is always a group of friends looking for casual dining, exotic restaurant, or eatery joints. Communicate with them through a website, food delivery apps, and social media campaign in their dialect. Moreover, select fonts and color schemes that will suitable for them. Though importance given to the youth will vary, it is undeniable that they are key influencers in the food business.

Character building is essential:

Though the restaurant offers an amazing experience to visitors, it is important to build a character of a restaurant. May it be a social media post or the design of a menu card, every piece of communication with visitor builds a reputation for a restaurant. The character is built over time. Taste, experience, and service will enhance recall value , character building will keep visitors connected with the brand for long-term.

Environment-friendly:

As people are getting more aware of preserving the environment than before, usage of environment-friendly materials, crockery, and furniture will build a good reputation. Environment branding has emerged as a crucial strategy over time. Connecting to people with the implementation of this strategy has huge benefits for restaurants. Owners of restaurants need to turn on their creative buds while designing environment-friendly restaurant and branding companies need to communicate this.

Social Media and Reviews:

The advent of smartphones has transformed the branding strategies. Displaying advertisements through various social media platforms including Facebook, Twitter, Instagram, YouTube, and others will help in connecting with people in an easy and convenient manner. Effective implementation of online channels will ease up branding. There are online food ordering apps on which users post reviews. Keeping an eye on them is also essential. Replying to user reviews is also essential to convey that the brand cares about its users.

Though it has become tougher to brand a restaurant and make it stand out in the era of intense competition, formulating few essential strategies will help in creating an awareness of a brand. Being one of the leading branding agencies in Pune, India Kaizen Design Studio helps restaurants create brand awareness by reaching a wide audience and giving them their own voice.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

BRANDING SOLUTIONS THAT’LL TAKE YOUR BUSINESS FORWARD

One of the most popular services provided by ad agencies in Pune, India is branding solutions. Much small business does not give due importance to branding, and end up losing business, as they have no identity. However, a small or midsize business who has invested in branding will grow by leaps and bounds, and their brand will become a recognized identity. This is the power of branding. It connects with a person on a subconscious level and influences their buying tendencies.

How?

What do you think of when you read or hear the words “I’m loving it”. McDonald’s, right? You are correct. That’s the power of branding. Yes, you’re business may be small, but this is the right time have a set brand identity that will become a permanent feature of your present and future branding. This can be then featured in all your products, and if it is a service, your branding will also be used on paraphernalia related to your business.

What’s needed?

The first thing you need is a logo. A logo is a graphic mark, artwork, or symbol that represents a business, organization, community, or even an individual. One of the main reasons behind it is a strong recall value. Therefore, your logo too will be related to your business’ name, initials, it’s field or some other important element. Ensure you brief your creative agency about the colours, designs, and your expectations from the logo.

A tagline is another required aspect of branding. Sometimes, only a logo is also enough, but the tagline adds value to the logo. The tagline can be in any language. It can be simple, explanatory, or witty, as long it is catchy, adds to your business and has recall value.

Logos, taglines and other elements of branding will the be used for advertising and marketing. They are also printed on important paraphernalia of your business. This will ensure the visibility of your brand. Therefore, hire a good creative marketing agency in Pune, India for your branding solutions and services, which will also provide printing services. It will be the smarter option, as they understand your brand, printing needs and it will also be cost-effective.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

Semantic Search Will Be Even More Prominent

Search Engine Optimization (SEO) became a thing in the late 1990s. Now, for more than 20 years, numerous SEO practices and strategies have been introduced and applied by various companies and specialists to attract and funnel web traffic towards them. After short stints with different search engines like Yahoo and Bing, it is Google that has solidified its mark on SEO. With their revolutionary algorithms and backend programs aiming to target appropriate content to the appropriate web audience, companies swarmed in and were delighted with the results. And ever since, Google has been continually looking to ensure efficient and effective optimization to their users by constantly observing and understanding the various factors related to data search results and how this data is processed.

One such practice and technique that has been doing rounds recently is Semantic Search. If you happen to be associated with an SEO company in Pune, India you might have already come across this term, if not, we will try and explain in the simplest terms possible what Semantic Search is, how it functions and why you as an SEO company must look to apply this technique in your practice.

Search engines generally have two ways to process data received; the first being string-based and the other being phrase-based. Originally, search engines worked with string-based searches. This is where your keywords became vital to SEO. Known as Lexical search, the focus was firmly on the exact and literal query words and maybe a few limited synonyms of it. Companies and brands adapted and evolved their content around it and they began to reap rewards and even to this day. Lexical searching does help and assist various companies. But with innumerable search data being collected and stored in, especially Google’s knowledge bank, and the change in behavior of user searches, it brought about Semantic Search. Semantic Search is a data searching technique that looks to focus on the intent and context of the words or phrases in a user’s search. It still aims at finding keywords but looks at trying to understand the search phrase a human would and put out the desired search output.

Semantic Searching puts light on three main elements to provide accurate results -

1)Searcher Intent

2) Context of the search query

3) Understanding the relationships between words or Semantics

And this was made possible due to the introduction of the Google knowledge graph in 2012, which brought about immense algorithmic changes based around the context and intent of searchers, as it records and stores the searcher's interests and pages visited.

The best SEO companies in Pune, India will know how important rankings in SEO are, and applying the semantic search strategy into your content is a great way to ensure that your page’s visibility is up there. As data continues to be uploaded in massive amounts over the internet, coupled with the change in searcher behaviour and the latest tools, algorithms, and features available, Semantic search will push on to be even more prominent. If you happen to be a company or brand looking at implementing this new technique, get in touch with an SEO Services Company in Pune, India to learn more about how Google processes data and accordingly upload user satisfying-and-attracting content.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

4 REASONS YOUR COMPANY NEEDS A CORPORATE VIDEO

As the era of internet emerged, the corporate branding and advertising strategies also changed. The television commercials were used to advertise and spread the word about the brand. However, the trend has shifted to corporate videos. The web-centric video advertising has gained momentum and corporate videos have become a powerful way to reach masses and connect with potential customers. Riding on the wave of change in habits of people, branding companies in Pune, India have shifted their focus to creating corporate videos to convey the brand image and philosophy. The videos have given more return on investment nowadays than commercial advertising strategies. Following are some important reasons why businesses need to opt for corporate videos:

Reach masses in short time:

The corporate videosare not longer than five minutes generally. In this short time, business, product, and services can be showcased in a quick, informational, and creative way. When the video is posted on the website, it helps the visitor understand a lot about the company within a short span of time. Once they relate to the business through video, they would try to find more about the business by navigating through the website. The relevant images, music, and voiceover are packed together to convey information about business through storytelling. It makes easier for visitors to connect in short time.

Reach more customers:

The video sharing sites such as YouTube and Video can attract a lot of visitors by getting the videos across millions of people. As they have easy sharing options on social media sites and blogs, it is a cost-effective and efficient way to reach more customers. When viewers share content, it will increase brandawareness without costing a penny besides the production cost. This is impossible with conventional advertising commercials. However, updating videos time to time is important. If the video is ten years old, no one would be interested in sharing as they will doubt the relevance at this time.

Love from Google:

Once the corporate video is created and optimized for search engine, it has tremendous potential to rank high on site such as Google. Having a good search ranking is one of the crucial benefits for any business. Since the acquisition of YouTube by Google, the search engine giant is making sure video content also gets necessary attention along with text-based content. Using appropriate keywords in the title and ensuring keyword choices aligns with rest of the website, the video can be optimized for high ranking in search engine sites. The website traffic will come from the YouTube content which ranked high on Google.

Stand out from competitors:

The corporate video tells the story of your business in a creative way. Often, many websites try to convey information only through text, which is unappealing for viewers. With a corporate video, businesses can make an instant impression on potential customers. If a potential customer likes the video and relates to the brand, they will gain confidence in the products and services along with sharing with others. As the word about the brand will spread through video sharing, those brands will stand out from their competitors.

It is too tiresome to read through a lot of textual information on the website, so customers will look for quick and easy access to information about the product. Having corporate video will help in reaching the customers easily and Kaizen Design Studio will help you in achieving that aim. Being one of the leading corporate video production company in Pune, India it strives to help customers create brand awareness and increase reach through corporate videos.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

CORPORATE VIDEO – HOW MUCH IT COSTS?

Corporate videos convey a lot of information about the company and its ethics, goals, work culture, and assets in a short time. This form of communication is becoming popular among companies to attract potential customers along with investors. Branding companies have been helping companies in making a corporate video which tells about the company profile in the most creative and storytelling way. Companies have realized the importance of having a corporate video and its benefits. However, the question arises. How much does it cost? How much money can be spent to achieve the goals expected from a corporate video? The answers to these questions vary as there are many factors involved in the production of a corporate video. The time duration of the film, the complexity of shooting and editing, and production values are the factors that determine the overall cost of a video.

Production values involve impacting the overall quality of the corporate video. There are three processes involved- pre-production, the shoot( production) and post-production. Factors involved in the pre-production process are time and expertise involved in concept development, scriptwriting, and planning the shoot including locations, actors, and voice-overs. The shoot involves the type of cameras and lenses used, number of days spent, skills & expertise of crew, and additional equipment such as sliders and other props. Post-production process involves the complexity of editing, duration of video, skills & expertise of post-production crew, color grading, music editing and generating motion graphics. The final production cost depends upon each of these factors.

The next factor impacting the cost of corporate videos is the type of video you want for your organization. If you want a high-end and cinematic video, the cost goes high. If you prefer cheap and captivating, the cost incurred is lower as compared to the former type of video. The type of video depends on the brand values and target audience. If you are selling a high-end product, cheap and poor production video will hamper the brand. The target audience is expecting a high-quality video experience that would convey the information about the company and build credibility. Moreover, the corporate video is a significant medium to attract potential customers and build trust that this company is the right choice for them. For this, high production values become a necessity. However, low production values can be preferred if products are very basic and information needs to be conveyed. There is no need to spend the money on high-end videos.

The next question arises is, if the demand is for a high-end video that aligns with the brand identity but the budget is low. The answer is the discussion with branding agencies which are providing their services. Convey what are your requirements and ask for the best possible solutions in the budget you are allocated by the company. These companies will help you in trimming the costs and providing the high-quality video. No captivating locations, big celebrities, or high-quality cameras & lens. Determine your message and ask the video production company to convey the message in the simplest form.

Undoubtedly, corporate videos are essential to convey the message of the company and connect with a wide audience in less time. Budget is an important aspect of it. Being one of the leading corporate video production companies in Pune, India and gaining wide experience in creating corporate videos, Kaizen Design Studio helps companies in creating videos through creative and storytelling manner and raise brandawareness.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

MISTAKES TO AVOID WHILE LINK BUILDING

Link building strategy is a good way to draw traffic with the help of already established sites. However, it can backfire rather than doing well if not executed properly. In order to improve the ranking for a long-term, it is necessary to take a comprehensive approach and avoid certain link building tactics. Link building plays a vital part in search engine optimization (SEO),specifically in off-page optimization. To appear in first few pages of search engine results, it is necessary to build quality backlinks, not just backlinks. Making mistakes while link building can result in negative ranking. Following are some of the mistake that should be avoided while link building:

Linking to bad reputed websites:

Do not link to websites that have a bad reputation such as duplicate content, spam, illegal, or porn sites. Search engines prefer genuine sites and sites with a good reputation. So linking to these sites will help in getting a good ranking in search engine results. On the other hand, backlinks from sites with a bad reputation should be avoided.

Buy or sell links:

Buying links from other sites to get backlinks will land you in trouble with SEO. As search engines prefer genuine sites and links, they can ban your links. Google has clarified that links that have bought or sold will be considered as spam. Instead of buying linking, hiring a freelancer to create two or more guest blog posts and publishing in relevant blog sites will help in getting a quality backlink.

Link to homepage only:

If you only submit links to your homepage, link building will look as spam. When another website is discussing your website or business, then linking to the website is relevant. But if they are talking about specific products or services, then linking to the specific product, blog, or news is necessary. In addition, linking to a specific page will help in better conversation. You should try to build links where deals will be closed and sale will take place.

Backlinking only from high PR sites:

Though it is a good idea to get backlinks from high PR sites, getting so many links from high PR sites will not look authentic. Building links from high as well as low PR sites will help in achieving link variation. This variation will consequently yield better SEO results. Moreover, ensure those high PR sites are in your niche. Else, it will build a bad reputation for your brand.

Leaving out social media:

If you are leaving social media out of your link building strategy, it will not help you in getting better ranking in social media. If you are having backlinks from some websites but not from social media, it may look spammy and Google will leave your website from indexing in its search engine. So, receiving backlinks from appropriate websites is important, but getting likes, shares, and tweets is also important.

A lot of links in short span:

If you build many links in short span of time, it may look a link farm in eyes of search engines. This may result in removal or ban of your site from indexing. So, avoid link building in short duration. Slow and steady will help in winning the race.

Though link building is a tough task, yet it is effective in appearing in first few search results in search engines. Kaizen Design Studio is one of the leading digital marketing agencies in Pune , India and always striving to help clients with its SEO expertise in link building. Its SEO services help websites get indexed by search engine and improve ranking.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

HOW BRAND DESIGN CAN RAISE YOUR BRAND TO GREAT HEIGHTS

Let’s face it. Brand design is about not only making everything look good, appealing, and attractive but also connecting people emotionally and conveying what a brand represents. It is another tool to connect with potential customers and make existing customers loyal. A brand design can be used as a way to form a strong business-customer relationship. It can make a business stand out among the competitors. A good brand design plays a crucial role in conveying the personality of a business and establishes individuality. Following are benefits of a good brand design:

Establishing individuality:

Appealing visuals have become utmost important nowadays because it is not only about gaining an edge over the competition but also establishing itself as a strong individual brand. It is about getting attention, which is becoming difficult due to the clutter of brands promoting themselves on social media. Brands get very little attention and establishing an individual identity in the short span is essential and this is possible through a captivating and unique design. Making the brand stand out not only among its competitors but also on the global stage is essential.

Brand image through logos:

Logos play a significant part in establishing a brand identity and conveying what a brand stands for. They build the brand perception in people’s mind and influence subconscious mind of people. The fonts and colors used in a logo are important in raising a recall rate and conveying the brand identity. Logos that connect people emotionally along with conveying what brand represents can help the brand reach great heights. For instance, the Nike swoosh has a high recall value and conveys that using Nike products will make you faster.

Ease in making decisions:

A unique and consistent brand identity eases up the decision-making process of customers. Once they know what a brand stands for and how it will be beneficial through the way of communication used through designs, they will decide to opt for products and services of that brand. The tools used for communicating with customers such as logos, packaging design, color, and slogan should be designed in such a way to make the brand stand out and ease up decisions of customers to opt for it.

Helping businesses grow:

Creation of brand identity through design will help businesses grow as it conveys the philosophy and idea of business consistently over the period of time. An appealing and emotionally-connecting design increases brand recognition and in turn, drive the growth of a business. It also establishes a strong relationship with people along with helping to build a loyal relationship. Loyal relationship means gaining business over and over again. This leads to building a sustainable business.

Brand design consultancy firms breathe creativity every day, and along with expertise in design, they help brands connect with customers through innovative, professional, and emotionally connecting designs. Taking help of those firms will always help in creating brand awareness and connecting people with the brand. Being one of the leading branding agency in Pune, India Kaizen Design Studio helps businesses connect with their customers through creative designs, create brand awareness, and stand out in the world.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

CHOOSE YOUR ADVERTISING & BRANDING AGENCY SUPER CAREFULLY

Advertising agencies live, breathe, and thrive on creativity. They give an authentic and innovative voice to the product, service, and organization. Relying on in-house expertise for branding and advertising may not be fruitful over time. This may divert focus from the core business. So, focusing on core business activities and outsourcing branding and advertising services become fruitful for conducting business. Then, another daunting task makes its way. There are a ton of branding agencies operating in the market and how to select the one agency which will support the goals and help in achieving them through effective advertising and branding strategies.

Following are some of the tips for selecting the best advertising and branding agency:

1. Ask yourself, “What do you want to achieve?”

Having a clear and concise goal is a must. Once you firmly decide what you want to achieve with advertising and branding, the decision to select an appropriate agency will be easier than before. There may be an agency which designs a great website and communicates the message of the brand creatively. But, if you want to connect with an audience of the certain age, running a social media campaign will be beneficial than designing an attractive website. So, finding the best agency that can run social media campaign will fulfill your goal.

2. Search an agency with experience in your niche market

If an agency specializes in advertising in the certain industry, it will be helpful to hire them to advertise and brand your business. Their specialization will enable them in knowing challenges and devise strategies to get over those challenges. As these agencies know how to run successful advertising and branding campaigns, they will give you results. Furthermore, ensure these agencies can make your brand look distinguished and unique from their other clients active in the industry.

3. Small agency or big agency?

Hiring a small agency or a big agency depend upon your budget, services you require, and the availability of resource of these agencies. There is no definite rule for selecting a big whale or a small fish. Though big agencies can offer a wide range of services and ample resource for your project, it will not be fruitful if your requirements are small. With careful consideration, if you think a small agency will do the job, hire them.

4. Prefer full-service agencies

As these agencies bring all the aspects of advertising and branding under a single roof, it will be beneficial for you to give them preference. These agencies will build a strong brand with the help of every aspect and save a lot of money too. You may not need all the services at the time, but you may need them over time as your brand expands. So, an already-established partnership with a brand, which happens to know you thoroughly, will be fruitful at that time.

Selecting the right agency is an essential task as it will play a crucial part in the journey of a business. Once you choose a particular agency, arrange a meeting, discuss your goals, and know how the agency can help in achieving them. The selection will involve a lot of time along with intellectual and financial investment, but taking the right decision will take a business to places. Being one of the leading advertising and branding agencies in Pune , India and experienced in working in various industries, Kaizen Design Studio helps businesses in the creative process of spreading brand awareness, pitching their products & services to a targeted audience in an innovative way, and sharing their message creatively.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

PAID SOCIAL MEDIA CAMPAIGNS: FACTORS TO CONSIDER TO REACHING AUDIENCE

Social media has become an effective way to reach the target audience, promote the company’s products & services, and gain profits. According to the report of GlobalWebIndex , nearly 93% of users have at least one social media account. The challenge is to reach the maximum of the target audience. The organic reach of posts has been declining with complex and varying algorithms of the leading social media companies. But this does not mean you should ignore social media campaigning and advertising altogether. Paid social media campaigns have come to the rescue. Every major social media platform including Facebook, Twitter, Instagram, LinkedIn, Snapchat , and others have made paid campaigns available. They can reap great benefits when done right. So, the focus should be on running the paid social media campaign with consideration of all necessary factors. Following are some of the influencing factors to reach maximum users who fit the criteria of your ideal buyer persona:

Purpose of the campaign:

Be clear about what purpose your campaign serves. Define what your company wants to achieve through the campaign. Are you trying to entice buyers to buy your products, or you just want to raise awareness about the products. This will change your approach and communication. This will also lead to the selection of the proper ad format and the budget. The message you send is dependent upon the purpose. The strategies of campaigns will be decided accordingly.

Communication:

Based on the purpose of the campaign, decide the content and creative designs to be posted on the ads. This will also give the voice of your brand, so ensure it is conveying what your brand represents. At the same time, ensure your communication stands out from the crowd. Only captivating designs and copy captures the attention of people in few seconds the post appears before users. Make the communication based on a consideration of these factors. This will also create your brand identity.

Ad formats:

The formats for advertising vary depending upon the platforms. These formats have been updated frequently, so staying updated about the ad formats is essential. Based on the objective of the ad campaign, ad types and bid types can be selected. If the purpose is to widen the reach, sponsored posts type of ad can be selected along with bid type of cost per thousand (CPM). On the other hand, if driving traffic to a website is the aim, link ads should be posted and bid type of cost per click (CPC) should be selected. If lead generation is the objective, sign up or form filling ads should be posted and cost per acquisition (CPA) should be selected.

Ways to target:

As the algorithms are getting complex day by day as social media platforms offer different tools for marketers, there are many options available to the target audience. Demographics include information such as gender and age. Behavior includes device usage, purchase behavior, links visited, and others. Interests include hobbies they have listed or pages they have liked, and ads previously checked. There are more options available such as location, custom audience, and others. Marketers should consider how they will gain maximum benefit and select the options accordingly.

Timing:

While deciding to time to post the ad, certain things such as season, trends, competitor activity, and recent events should be considered. If mango-based products are advertised in a winter season, it will not be fruitful. Similarly, if greeting cards are sold, cards related to the festival or season should be promoted. Moreover, if ads are appearing next to horrific news, it may turn users away. So placement after appropriate posts should be considered. It is also important to be flexible about putting an end to the campaign if it becomes irrelevant.

Paid social media campaigns add value to the business when they are strategized and executed well. There are many social media platforms are available. Selecting the appropriate platform is also essential. Being one of the leading social media marketing companies in Pune, India Kaizen Design Studio helps clients in conducting successful ad campaigns.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

key elements of web design

Thinking of hiring a good website design and development company? First, here’s what you need to know about design. The Design is the process of collecting concepts and visually arranging and implementing them in order to create an image. Web design is the similar process of creating with the intention of presenting content on electronic web pages, which the end-user can access through the internet with the help of browsers like Google, Bing and many more. There are few key elements to web design and they are as follows.

Top Elements to Web Design

It depends. Search Engine Optimization should be included in order to have a web-marketing strategy. The key advantage of SEO is that it brings a good quality traffic leads. Many users tend not to click on “Paid Ads” unless it gives rise to user inquisitiveness. If your search results are displayed on the first page, it literally means that you are a trustworthy source. Plus, if there are other sites which have links to your website, then visitors will more likely trust your business, and your products and services. However, note that SEO comes at a cost. No matter how you look at it, whether if it’s your own time or hiring from SEO agencies in Pune ,India to manage your SEO strategy, it will come at a reasonable cost.

Layout

Layout helps to arrange Ads, graphics and texts, which help the end-user to access the information at a glance. Layout helps to maintain the balance, consistency, and integrity of the design.

Color

Colours vary on the purpose and the client’s needs, the design may be simple black-and-white to multicoloured. It also states the personality of the person or the brand of the organization, using web-safe colours for web designing and brand promotion.

Graphics

Graphics include photos, logos or clipart, which make the page more eye-catching. All the elements of graphics need to collaborate in order to be placed fittingly, working with the colour and content of the web page.

Fonts

A website’s design can be enhanced with the help of using different fonts. Use of fonts matters because they make it easy for the end-user to read. Most designers work with ‘Web-safe fonts’, which are popular.

Content

A message of a site can be helped through visuals and texts with the help of content and design. Texts should be expressive and relevant, so that the reader doesn’t get confused. Content should be optimized for search engines.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/

[pkaizen]

HOW WEB DESIGNING HAS CHANGED

Thinking of hiring a good website design and development company? First, here’s what you need to know about design. The Design is the process of collecting concepts and visually arranging and implementing them in order to create an image. Web design is the similar process of creating with the intention of presenting content on electronic web pages, which the end-user can access through the internet with the help of browsers like Google, Bing and many more. There are few key elements to web design and they are as follows.

So how has web designing changed over the course of time?

Simply put, the concept of web designing has changed a lot in the last two decades but one needs to ask where are they going? Or how will the website be in the future? In today’s era, technology is moving at such a rapid pace that it’s difficult to keep up with the kind of technologies that are out there. Within a span of few years, technology has changed our means of communication, how we find information, where and what we buy and many more. Industries like fashion and arts have adapted to these changes related to taste and styles. In this way, even e-commerce web design and web design trends come and go. Websites, which used to have a simple appearance, but are highly complex from a coding point of view, have been changed by new programs and additions, which has had a massive impact on web design landscape. Let’s look at how web design trends have evolved and changed in the past few years.

1. Availability of web fonts is making headers even more visual –

The first thing your need is a logo. A logo is a graphic mark, artwork, or symbol that represents a business, organization , community, or even an individual. One of the main reasons behind it is strong recall value. Therefore, your logo too will be related to your business’ name, initials, it’s field or some other important element. Ensure you brief your creative agency about the colours, designs, and your expectations from the logo.

2. Evolution of HTML to HTML5 –

During the past, the structure of a website’s design used to be modest, which led to the complexity of using a website. But with HTML5 it has changed the structure of a website making it user-friendly and improving the quality of a website.

3. GIF images the next big thing compared to PNG –

GIF images are simple to make with the help of an animation program. Plus, they do not require a web browser to have a plug-in. PNG images are good enough, but they have their disadvantages.PNG allows broader range of images, but there used to be some distortion in the pixel levels when used at different resolutions. E.g. – If a user is viewing an image at 1200 pixels, but the image is designed for 600 pixels, then the image would have some distortion.

4. Organic contents for SERPs are replacing META –

HTML was a huge part of web design when it was new. Although HTML is required to make a page, different programs like MUSE have turned coding skills more out of date. Due to which coding, along with meta tags and meta data has become a thing of the past. Instead, organic content is helping SERPs, as search engines are now looking for data that’s been established within and outside the confines of a page.

5. Stylesheets have become more popular –

Over the past 10 years, CSS sheets have become more popular among web designers who work with coders (or who know coding). This has given rise to user interaction and easy to use by designers. CSS sheets are becoming more organized as coding has become cleaner and easier to understand, and its functionalities have also increased.

6. Technology –

Small businesses do not require you to invest ample of cash in order to set-up an online business. This is because hardware and software costs have significantly reduced over the past 10 years. As a result, website design has gotten cheaper. One of the main factors for this has given rise to open source software packages like WordPress and Magento. This software allows a developer to build websites at a very cheap rate. Web applications that require being built from scratch is now a thing of the past. A professional web development in Pune will offer the service of developing websites and applications on a platform. Web designing has certainly changed with new trends, but we can’t predict the future of web designing. But one thing is for sure, web designing, with time, will be more efficient and even easier to do. Therefore, businesses need to hire a good website design and development company who understand the intricacies of design and will provide the best looking and functional website for your business.

About Us

Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.

Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves. Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, corporate video production in pune ,India.

Contact Us

Sr.No. 20/3/2, Pashan Road,

Near to Maratha Mandir,

Bavdhan Khurd, Pune, 411021

Email Id : info@kaizendesignstudio.com

Website : https://www.kaizendesignstudio.com/