productrecommendationengine

[productrecommendationengine]

Product Recommendation Engines for E-Commerce

Product Recommendation Engines for E-Commerce :

A product recommendation engine can also be defined as a filtering tool which runs on technologies such as machine learning, data analytics and deep learning to provide purchase suggestions that match the prospective clients' tastes and interests as accurately as possible. The success of the engine is highly dependent on its accuracy.

Amazon and Netflix are in fact textbook examples of strong personalized product recommendations based engine. Most of us have experienced how Netflix suggests percentage interest match of a particular movie to our choice of movie genres. More often than not we end up watching the recommended movies or shows.

There can in fact be several other recommendations that we can make to our shoppers depending on what we are trying to sell. So what algorithms are these recommendations based upon? What goes on behind the scenes to create these recommendations?

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