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Powerful Real Estate Marketing Ideas for properties for sale Kenya:

Being in real estate is tough business, especially when you only get paid for the performance and results you deliver. We at Elegant Properties have talked to our top experts in real estate, real estate marketing and real estate public relations to bring you their best real estate marketing ideas. These will get you the close you are after whether you’re working with a buyer or seller.

As a high-end real estate marketer, your primary responsibility is to create a perception of luxury for a home that becomes the reality and expectation of the potential home buyer. Creating that luxury perception becomes the key. It requires effective marketing strategies that draw the affluent home buyer. That means every potential customer contact — from online listing, advertisements, listing flyers, brochures, direct mail contact — must communicate the luxury story aimed to entice the potential luxury buyer. The Secret: It’s Not About More Marketing; It’s all about more effective marketing. To sell a house worth millions in a slow market, you don’t necessarily need more marketing or advertising, but you need more effective marketing and advertising. Here are some research-based ideas to help real estate marketers sell more homes worth hundreds of millions of shillings in a luxury housing market that has suddenly gone cold.

Brand Name Drop- In today’s marketplace, luxury brands are a cultural currency especially apartments in Diani. They talk to the quality and value of a home that worth millions of shillings. Real estate marketers should take a full inventory of the brands reflected in the home, not just the appliances, but the fixtures, local name-brand architects, designers, and contractors that are reflected in the home. Luxury brands in the home testify to the luxury price tag, Use them.

Tell Stories About The Home, Don’t Just Describe It’s Features

Elegant Properties Real estate listings are just that: fact-based objective listings of the home’s features. But such listings — square footage, lot size, number of bedrooms, baths, etc. — tell the prospective buyer nothing about the experience of living in the home. Story-based listings that weave the home’s facts and figures into the story romance the listing and make it come alive. Don’t just write a listing; tell a story about the home- apartments for sale westlands. Hire a writer- A picture may be worth a thousand words, but in today’s internet-powered, social-media driven, content-marketing world, a thousand words need to go along with that picture. Those thousand words must tell stories engaging enough to make the prospective home buyer curious enough to call the agent and set up an appointment to experience the home for themselves.

Real estate agents think nothing of hiring professionals to do their photography and videography, yet they write the listing themselves. This is a huge mistake! Writers can take that fact-based listing description, including the extensive brand-name inventory, and tell a story about the home that will romance the listing and make it pop! Plus, writers are fairly inexpensive to hire. Put one on the payroll and see the difference it makes to the listings and your sales. This is a low cost, organic route to lead generation. Beyond blogging, you can share your content in Groups on Social Media, use your posts as material for a Drip Marketing campaign and even share Client Testimonials in your Blog. Even the sales for offices in Kenya, the blogging works pretty well.

I have published over one hundred videos, some of which have been viewed extensively. My favorite videos are quick post-closing client testimonials. My clients thank me by name and share how excited they are to be in their new home. They mention the things I did well — the marketing, the communication, the strong negotiation skills. Then I post the video to my Blog, share on Social Media and I TAG everyone involved when sharing — the closer, the other agent, the client, the title company, the mortgage lender. These videos get great exposure.

Building and Maintaining Relationships Online

A key activity to building relationships is an email newsletter. Through platforms like Emma or Mail chimp it has never been easier to handle create and distribute your own email newsletter. Letting past, current and potential clients know your activities including listings, speaking opportunities, closings, open houses, even personal events like weddings, births and graduations are a great way to keep clients engaged. This contributes to increased trust, referral opportunity and relationship building. Newsletters are a more direct method of communication compared to social media or blogging, two other strategies commonly used to build connections and advertising apartments to buy Parklands.

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Invest now! There are many Properties for sale in Kenya:

With the real estate business it’s important to build confidence through social media. So, it is essential to show movement, progression, and of course, great sales. Most house buyers are not looking for the house of their dreams, but the best home for them. Elegant properties is known to be the real estate agency that helps in connecting clients to the best home for them, they can provide strong testimonial, key content to be published on your social media accounts. Overall, real estate agents must communicate their ability to match homes with clients and build relationships with past, current and potential clients to best increase their leads and improve their business.

Properties for sale Kenya are priced under market value. If the fair market value of a house is two hundred million shillings then for example, sometimes we have to advise sellers to list slightly below the market value. What this does is it exposes the properties to buy Parklands to so many more potential buyers and so many buyers schedule appointments to view the property. This often results in multiple offers being written on the property and a bidding war develops. This benefits the seller; in many cases the final purchase price ends up exceeding the fair market value. People want what other people want, so they keep bidding up!! Another way to up your sales is to limit the showings and create deadlines. When limiting the showings of a property to one open house, this means many buyers will come in to see the house during this three to four hour window, as that’s the only opportunity to see the house. This almost ensures that an open house will be packed with potential buyers. The more crowded the open house, the more buyers feel like everyone else is going to bid for this property so I’ll bid the highest. If the open house is on a Saturday, I like to create a deadline to receiving all offers by noon on Monday. What this does is it also creates a sense of urgency & subconsciously buyers automatically prepare to compete with other offers.

Again it just plays on the notion of “people want what other people want”.

Retargeting- Most consumers considering purchasing real estate deliberate for months (or even years) before finally deciding on properties to buy Westlands, and they’ll often spend substantial time using the Internet to look at the various options available to them. This means it’s likely that they’ve visited your website several times to take a look at any available properties, which presents the perfect opportunity for retargeting. For Elegant properties, email retargeting is probably the most effective marketing method to use. The emails can be kept in the inbox and referred to when the customer feels ready to purchase the property.

According to the real estate association 90% of buyers are first drawn to a property (online or otherwise) by good quality photographs. Even offices in Nairobi have to have great photographs for a good sale. Don’t use your smartphone! This is one area you want to spend your money. Bright, spacious, clean photos bring people in! Network — Use Others’ Businesses To Your Advantage

One thing we do is use other people’s talents in selling a home — They will advertise for us! For example, friends who are very talented artists, we often stage homes with their art. It helps sell the home and they do a lot of advertising for me as well to show of their work. It gets a lot of attention.

Images sell, it’s as simple as that. By our nature we are very visual and professional photography makes the property shine. In fact, realtors that invest in real estate photography sell homes 32% faster and for 10–20% higher prices. Make Sure All Your Marketing Is traceable.

Why would you spend money on marketing and not be able to track it? If it’s not traceable, how do you know it is even producing?

3 tips to make sure all of your marketing of a property is traceable:

Use tracking numbers in all advertising. You could use a toll free number with extensions or use local numbers you rent to track the incoming calls. Make sure all paper materials, (flyers, postcards, etc.) point people to these unique numbers and websites. Professional Pictures Go a Long Way

Don’t skimp on pictures. Spend the money and get a professional to make your place look like a million bucks. Yes, your property will essentially sell itself, but to do that you need to entice people to walk in the front door, and pictures (and video) are what make that happen. Lastly, Images sell.

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Ask us what properties to buy in Kenya:

Buying a property is not as easy as it may seem- yes you need money in the bank but don’t forget that you need to know what you want and what will suit you in the long run. What you see online doesn’t ever seem to match the truth of the property and that in itself is unfortunate. Many property dealers solely focus on their buyers- by implementing what you seek into what you could have in a more technical fashion. The website does deliver captured true life on the web. The property may be a house or even offices in Kenya that are for sale, they must be presented authentically especially if they need to sell quickly. Real estate marketing can be very simple or it could be creative. No matter what the approach is there are many techniques that are used when selling a property or may be when buying a property with Elegant Properties.

If you’re getting ready to sell your home, the first thing that you’re going to think about is the price you want to list it at. And if you’re looking around then the same factor would apply in this case too. How much are you willing to spend? And how much are you willing to receive? In the home buying and selling process, the price is the most intricate detail that must be handled in the very beginning of the deal. Most property owners are always under the impression that their land is worth more than its actual value- properties do get stuck in the sales process because some people are never ready to agree on a price. Of course, every homeowner must have the best value for their property, after all it was their life time investment and there are many factors that must be considered when deciding on the listing price. The square footage, size of the plot, age, condition, location, these are some factors that should be taken in to consideration when buying or selling a property.

There are many properties to buy Parklands that are selling at the perfect price because the real estate market has hit its peak in Kenya. It’s going to take a few years for prices on properties to come back up again. This time is the perfect time to buy a property rather than sell. If you decide to sell, make sure it’s in the next few years so you’ll get what your land is really worth rather than lose out on money.

These are some factors you may want to consider before buying a property:

The square footage of the plot- The bigger the plot, the higher the price- depending on what you’re looking for the size of the property is important when buying a property. You will shell out more money with the size of the plot.

The age and condition of the property- Properties to buy Kenya may be a little run down and need work because of when they were built. Parklands is a prime location and buyers are willing to pay the price because the location is so perfect.

Bedrooms and bathrooms in a house- Like square footage, the number of bedrooms and bathrooms has a huge effect on the price of the home. Families often focus on this number to make sure is sufficient enough for their needs.

Your property manager must ensure that when you’re looking at buying a house there are amenities included in the property- swimming pools, walk in closets, kitchen appliances, and others are always appealing when you’re looking for a home.

The location-This important factor relates to a good, secure neighborhood, noise factors, too much road traffic etc. Check out Elegant Properties for that matter.

When it comes to buying a property, the small details are the ones that make a big difference. Make sure you look at homes in person or even the apartments for sale Nairobi- Don’t just look online and analyze the property — make sure you ask your assigned realtor to take you to the property- view it, feel it, and then make the choice to buy it. The listed price and the actual sales price- don’t let that scare you, when buying a property there always is a mark up for chances of making large profits- everyone involved in the sales has to get their cut but it doesn’t mean that you should hold of on your negotiating skills. Go ahead ask for that discount- negotiate your way till you score a good deal when you check out the properties to buy in Westlands. Another thing you may want to ensure is whether the house is clear from any debts, all bills are paid, all conditions are met, all paperwork is in order before buying the property. You don’t want to end up with an old electricity or water bill that wasn’t cleared by the previous owner. Although you may have an agent assisting you, please make sure that you do your own research too. Enjoy shopping for your new home!

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Looking for a perfect home, look no further, check out the properties for sale in Kenya:

Everyone wants to live in fast growing cities. City life is fast paced but wonderful at the same time- so much to do and no time to waste. The social scene is booming and so is the rate of income per annum. It’s like Kenya is a gold mine, and everyone wants a handful of that gold. Foreigners are keener in investing in developing countries, they finance where they see potential in income and growth. It’s a great advantage for Kenya because many outsiders have been investing in Kenya. Property sales, new business, new ideas, energy, oil and lots more reasons for outsiders to pump money in to a country that has so much to offer.

Besides the amazing growth spurt that Kenya is facing, the real estate sector of the country has hit it’s peak and properties are selling like hot cakes. A lot of developers in Kenya sold their valuable land and constructed tall apartment buildings and now there are many apartments in Nairobi. If we look at the areas in Nairobi that have these tall buildings — they portray an awesome city life feel. High rise apartments for sale Kenya are well developed, designed and have stunning views of the city.

There are many professionals in the field of property management, and sales. Their professional team will guide you and advise you to buy nothing but the best. Sometimes, it can be overwhelming when you start to look for a property you want to buy. You must be careful and have the right people to guide in this lifetime investment. Elegant Properties will guide you in the right direction when it comes to property.

Most high-rise buildings have two, three, and four-bedroom apartments with bathrooms, large spacious living rooms, balconies, amenities, living quarters for your house help, modern equipped kitchens with pantry space, and a laundry room. Everything included in that apartment that gives you a clear view of the sky all day, and all night long. Most upcoming high-rise apartments have a gym, a walking or running track at the terrace, with a heated infinity pool. Looking at all these wonderful deals I think I would be ready to buy an apartment today especially the apartments for sale westlands.

Once you figure out the location, then finding a good apartment becomes so much easier. There are many factors to consider when it comes to location, make a list and check out the pros and cons before you select your key location: Is it close to your work? Are there any grocery stores nearby? Are there any medicals centers close by? Schools for kids? Restaurants? All these are important features that must be close to where you���ll live for convenience purpose and saving time, and energy from commuting far distances daily. Most people spend half their day commuting to work, and back, wasting precious time and energy sitting in a car.

Westlands is the key area where there are many upcoming high-rise apartments. There are many apartments for sale Nairobi. It’s the prime location, and the center of Nairobi. Truly, you’d score a better financial deal if you buy the apartment as opposed to renting it. Think about it, you’re paying one hundred and fifty thousand for a modern, chic looking apartment; by the end of the year you’ve paid out one million eight hundred thousand on rent- that money is gone! Buy the apartment, pay a little more on your mortgage and own it. There are many properties for sale Kenya. Choose wisely and make sure you do your research before buying a new home. Like mentioned earlier, the location is a key factor- after you’ve decide what area you want to move to, then consider the type of apartment you are looking for. How big? How many bedrooms? How many bathrooms? Kitchen space? Quarters for the helps? Whatever it is your looking for- you must be sure of what you want to buy. There are many upcoming apartments that haven’t even begun construction and if you plan on investing in to an apartment — you could buy the empty shell and design it from scratch, make it your own, give it your own style and enjoy every part of building your own home. Let your property manager look in to it with you and show you the best available apartments out there and let them take over your worries- sit back relax and enjoy shopping with Elegant Properties.

Besides apartments, Nairobi has many upcoming office spaces. Located not too far from apartment buildings there are many offices in Nairobi that are available for rent, or even for sale. As mentioned earlier, foreigners investing in properties also include vast office spaces for their new businesses. Large empty shells, for large businesses, enough spaces for banks too. What are you waiting for? Connect with us and buy now!

[propertieske-blog]

Buying and selling properties in Kenya seems to be reaching it’s peak:

Trying to market a property is an art of its own that can have a psychological effect on buyers when searching for a property to buy. What you see online doesn’t ever seem to match the truth of the property and that in itself is unfortunate. Elegant Properties surely focuses on the drive that buyers have- by implementing what you seek into what you could have in a more technical fashion. The website does deliver captured true life on the web. The properties for sale must be presented authentically especially if they need to sell quickly. Real estate marketing can be very simple or it could be creative. No matter what the approach is there are many techniques that are used when selling a property.

If you’re getting ready to sell your home, the first thing that you’re going to think about is the price you want to list it at. And if you’re looking to buy properties in Kenya then the same factor would apply in this case too. How much are you willing to spend? And how much are you willing to receive? In the home buying and selling process, the price is the most intricate detail that must be handled in the very beginning of the deal. Most property owners are always under the impression that their land is worth more than its actual value- properties do get stuck in the sales process because some people are never ready to agree on a price. Of course, every homeowner must have the best value for their property, after all it was their life time investment and there are many factors that must be considered when deciding on the listing price. The square footage, size of the plot, age, condition, location, these are some factors that should be taken in to consideration when buying or selling a property.

There are many properties to buy Kenya that are selling at the perfect price because the real estate market has hit its peak in Kenya. It’s going to take a few years for prices on properties to come back up again. This time is the perfect time to buy a property rather than sell. If you decide to sell, make sure it’s in the next few years so you’ll get what your land is really worth rather than lose out on money.

These are some factors you may want to consider before buying a property:

The square footage of the plot- The bigger the plot, the higher the price- depending on what you’re looking for the size of the property is important when buying a property. You will shell out more money with the size of the plot.

The age and condition of the property- Properties to buy Parklands may be a little run down and need work because of when they were built. Parklands is a prime location and buyers are willing to pay the price because the location is so perfect.

Bedrooms and bathrooms in a house- Like square footage, the number of bedrooms and bathrooms has a huge effect on the price of the home. Families often focus on this number to make sure is sufficient enough for their needs.

Amenities- Elegant Properties ensures that when you’re looking at buying a house there are amenities included in the property- swimming pools, walk in closets, kitchen appliances, and others are always appealing when you’re looking for a home.

The location-This important factor relates to a good, secure neighborhood, noise factors, too much road traffic etc. Properties to buy Westlands, is a good location.

When it comes to buying a property, the small details are the ones that make a big difference. Make sure you look at homes in person- Don’t just look online and analyze the property — make sure you ask your assigned realtor to take you to the property- view it, feel it, and then make the choice to buy it. The listed price and the actual sales price- don’t let that scare you, when buying a property there always is a mark up for chances of making large profits- everyone involved in the sales has to get their cut but it doesn’t mean that you should hold of on your negotiating skills. Go ahead ask for that discount- negotiate your way till you score a good deal. Another thing you may want to ensure is whether the house is clear from any debts, all bills are paid, all conditions are met, all paperwork is in order before buying the property. You don’t want to end up with an old electricity or water bill that wasn’t cleared by the previous owner. Although you may have an agent assisting you, please make sure that you do your own research too. Enjoy shopping for your new home!

[propertieske-blog]

Apartments in Nairobi are selling like hot cakes, this is why:

Nairobi is a fast-growing city, everyone wants to live the high life here. The social scene is booming and so is the rate of income per annum. It’s like Kenya is a gold mine, and everyone wants a handful of that gold. Foreigners are keener in investing in developing countries, they finance where they see potential in income and growth. It’s a great advantage for Kenya because many outsiders have been investing in Kenya. Property sales, new business, new ideas, energy, oil and lots more reasons for outsiders to pump money in to a country that has so much to offer.

Besides the amazing growth spurt that Kenya is facing, the real estate sector of the country has hit it’s peak and properties are selling like hot cakes. A lot of developers in Kenya sold their valuable land and constructed tall apartment buildings and now there are many apartments for sale Kenya. If we look at the areas in Nairobi that have these tall buildings — they portray an awesome city life feel. High rise apartments in Nairobi are well developed, designed and have stunning views of the city.

Most high-rise buildings have two, three, and four-bedroom apartments with bathrooms, large spacious living rooms, balconies, amenities, living quarters for your house help, modern equipped kitchens with pantry space, and a laundry room. Everything included in that apartment that gives you a clear view of the sky all day, and all night long. Most upcoming high-rise apartments have a gym, a walking or running track at the terrace, with a heated infinity pool. Looking at all these wonderful deals I think I would be ready to buy an apartment today. Elegant Properties are professionals in the field of property management, and sales. Their professional team will guide you and advise you to buy nothing but the best. Sometimes, it can be overwhelming when you start to look for a property you want to buy. You must be careful and have the right people to guide in this lifetime investment.

Once you figure out the location, then finding a good apartment becomes so much easier. There are many factors to consider when it comes to location, make a list and check out the pros and cons before you select your key location: Is it close to your work? Are there any grocery stores nearby? Are there any medicals centers close by? Schools for kids? Restaurants? All these are important features that must be close to where you’ll live for convenience purpose and saving time, and energy from commuting far distances daily. Most people spend half their day commuting to work, and back, wasting precious time and energy sitting in a car.

Westlands is the key area where there are many upcoming high-rise apartments. There are many apartments for sale Westlands. It’s the prime location, and the center of Nairobi. Truly, you’d score a better financial deal if you buy the apartment as opposed to renting it. Think about it, you’re paying one hundred and fifty thousand for a modern, chic looking apartment; by the end of the year you’ve paid out one million eight hundred thousand on rent- that money is gone! Buy the apartment, pay a little more on your mortgage and own it. There are many properties for sale Kenya. Choose wisely and make sure you do your research before buying a new home. Like mentioned earlier, the location is a key factor- after you’ve decide what area you want to move to, then consider the type of apartment you are looking for. How big? How many bedrooms? How many bathrooms? Kitchen space? Quarters for the helps? Whatever it is your looking for- you must be sure of what you want to buy. There are many upcoming apartments that haven’t even begun construction and if you plan on investing in to an apartment — you could buy the empty shell and design it from scratch, make it your own, give it your own style and enjoy every part of building your own home. Let Elegant Propertieslook in to it with you and show you the best available apartments out there and let them take over your worries- sit back relax and enjoy shopping.

Besides apartments, Nairobi has many upcoming office spaces. Located not too far from apartment buildings there are many offices in Kenya that are available for rent, or even for sale. As mentioned earlier, foreigners investing in properties also include vast office spaces for their new businesses. Large empty shells, for large businesses, enough spaces for banks too. What are you waiting for? Connect with us and buy now!

[propertieske-blog]

Trending Apartments in Nairobi, Kenya

The fastest growing market in Kenya is real estate. Property development is increasing at a very high rate. People that own large houses with ample land are ready to either sell or develop their own land. More so, high rise apartments in Kenya are developing faster than townhouses and they are much more affordable than large luxury houses. Living small scale is not such a bad idea, especially if you’re getting a luxury apartment, with a stunning view, safe location, and in addition a trendy and fine finish.

There are many apartments for sale in Nairobi, Kenya. Elegant Properties is the most reliable and qualified real estate agency that could help you manage your property and find what you’re looking for. Before you set out on your journey to purchase that dream apartment check out what’s trending and what apartments are for sale in Nairobi. Well-designed, with impeccable finishing, modern kitchen equipment, and all amenities are included- if that’s what you’re looking for then the apartments for sale in Westlands, and Parklands are worth looking at because they would satisfy your eyes, and your need for that ideal living space.

A good investment strategy for property buyer’s is never rent, always buy! Buying a property may have its advantages and disadvantages- one of the main advantage would be that you’ll end up owning the property. However, the downside of attempting to buy an apartment could be that the interest rate on mortgage is too high and you end up paying more for the actual value and also considering the depth of your pockets. In this case, some people just opt to rent an apartment rather than buying because they can neither afford to buy, nor borrow money from a bank. Apartments in Nairobi can be both high end and average. For example, you could find great apartments that are affordable and still amazing from the inside- these apartments are for sale in Parklands. The Parklands area has great value for land, which means that if you own land in this particular area consider yourself lucky because the re-sale value of land is high. In addition to that, if you are looking for the best location for apartments in Kenya, nothing beats Parklands and Westlands- both areas are considered as the central location of Nairobi city and if you decide to live in this prime area you would have complete access to anything you need.

If we look at the country as a whole- there is a wide range of apartments in Kenya — you could consider an apartment with a mountain view, an ocean view, a view of the wilderness — whatever you desire could be yours- Elegant Properties has enough experience to lead you to the best decision you ever made especially with investing in that dream apartment. They are also a cooperate member of the Kenya Green Building Society and they were also selected as the top choice for East Africa by Super brands. Just a FYI, they have both completed and ongoing projects at the moment- so if you aren’t in a rush you could totally invest in to the ongoing projects and get to design your own apartment shell. Similarly, if you would choose to buy an apartment that is still undergoing construction- you would have more time to pay for it and also research on the kind of design you want — so no hasty decisions in your long-term plans.

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Properties in Nairobi, Kenya

Although apartment buildings have existed for centuries, apartments in Kenya have become trendy, classy, and the latest fashion that everyone wants to keep up with, and guess what? They are selling like hot cakes. As Kenya advances, the capital city, Nairobi is becoming more and more like a metropolitan place. The population in Nairobi city has increased tremendously, and so the space for large houses in Nairobi is becoming smaller. High rise apartments seem more practical for the new working generation. Travel time to and from home has increased as people have to travel long distances from their homes to work in the central business district. More working class are moving into apartments that are nearby to avoid the horrific traffic sights in the city. At the rate of development in the work area and social areas are increasing so is the rate of property development.

More people are investing in property development, which makes it worthwhile and more convenient for anyone wanting to live on a smaller scale, retiring, or even for the ones who work in the central business district. Renting a one, two, or three-bedroom apartment is the way to go here, even better buying apartments in Nairobi would be the ultimate way to advance. I love the fact that the people that can afford to rent places or even to buy a place to live in, are picking apartments in westlands, and apartments in parklands. These are the prime locations that have access to everything including the airport, malls, supermarkets, the main vegetable market, schools, banks etc. you name it and all is accessible nearby. Easy access, safe environments, and great views. Why not invest in a sweet deal like this in an exotic country like Kenya. In the most recent surveys that were conducted by Elegant Properties, they came to a conclusion that majority of the people that chose to live in apartments were ready to buy apartments for sale in Kenya. They also concluded that Nairobi is advancing at a very fast rate and it would a great opportunity to invest in to apartments for sale in Nairobi.

The beauty of this country is that people from all over the world want to invest in a thriving place. Kenya is developing at a fast pace, and it has more foreigners that are interested in settling in a country that is not only known for its exotic nature and wild life but great weather all year round. The foreign investments that have been proposed are phenomenal and really good for the country. Elegant Properties offers the perfect services that would assist you in finding your dream haven. They have been rated highly in the whole of East Africa. There are many new upcoming apartment buildings that have amazing apartments with fantastic views. You can check their website for more information on apartments for sale in Nairobi.

In Kenya, studio apartments are not as common as they are in other countries. Two bedroom and three bedroom living quarters are more popular in Nairobi. Even though it is for a single person or a couple moving in together, Kenyans prefer to live in larger spaces because of their upbringing in spacious homes. Thought for investors and builders to start a new trend of modern, artsy, minimal and contemporary lofts, and studios could become the next hot trend that people in the fast moving city might decide to adopt.