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Higher Selling Price With Professional Real Estate Photos and Videos

When it comes to selling your house, photos and videos are a significant factor in marketing. Nowadays a lot home shoppers go on the web to search for a house. They will browse through Redfin, Zillow, Trulia, etc. and compile a list of houses they prefer depending on the images they see. Then they are going to send this list to their realtor, and the next step is an in-person visit! If you do not  beautiful and captivating photos, your property may get left off that list!

Not only is property photography important, so is the presentation and staging of the area. You should think about having all the decoration in the area to be impartial so that it appeals to the wide audience of people who have different type of needs and wants. You are going to want to put things away that are too personal or that you have pets. Since you will be moving anyways, it is also a good opportunity to get rid of unnecessary furniture to help make the room look more spacious.

Ideally you would have already moved away all of your furniture and you have an amazing realtor who helped stage your home. In some cases, a professional photographer can edit out items sitting around the room. When it comes to how many pictures, the more the better to cover every angle of the living room, kitchen, bedrooms, bathrooms, entryway, hallways, and any other rooms. Also need to get images of the front and rear of the house so the buyer can view exactly what the property looks like all of the way round the house. If needed the photographer can use a wider angle lens to get your lawn to look as big as it can.

The timing of the shoots should be during a period of the day when it is sunny. You should avoid any dark or dull pictures, so ensure the sunlight is shining through the windows if possible. When taking the exterior photos, it is important to note the shadows if there are surrounding trees though. Twilight photography has gotten popular as well over the years. This can be accomplished by scheduling a session later on in the day, or again using photo editing software to make the change.

Additionally ensure the description is well composed on your listing! This usually means that you include each the different characteristics that the house has to offer, and any incentives which may intrigue the purchaser. Everything you write on your house needs to be intriguing enough that it attracts their attention, and creating an interests for them to visit. 

Click here to check out our good friends over at Home Shots Real Estate Photography who is based in the San Francisco Bay Area. They have years of experience photographing homes in one of the hottest markets in the nation. They provide high quality packages ranging from still photos with video tours plus numerous other add-ons such as aerial drone shots and virtual tours.

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How To Prepare for A Photoshoot

In the real estate world, image is all. One thing which the experts in the industry understand - first impressions always last. If you're selling a home and you don't have any pictures to show, then you’re going to have difficulty bringing a potential buyer. If you do have photos, but they’re taking from your smart phone or low-end camera, you’re going to miss out on a lot of potential buyers who are looking for details and professionalism.

The question which you should ask yourself as a house seller is: how do I best photography and market my property for sale then?

Here are a few tips that I've consolidated from top realtors within our network.

A Presentable and Welcoming Home

One of the most essential things is to create an image that you have a warm and welcoming home. Think about creating a room that is free from clutter and well organized. If you are leaving your existing furniture in the area then the ideal thing is to ensure they are similar colors or work together in a theme. Be certain that each of the private decorations such as the family photographs or decorations passed down from your grandparents are all eliminated before photographing your home. You want to make your home very presentable and attractive to its future owner.

Camera Equipment

An experienced photographer should understand the kind of cameras and lenses to be used depending on the shoot. For narrow crowded spaces, maybe better to use a lens that can capture at a wider angle to make the area look more spacious. A common and effective trick to make a space seem bigger than it really is. 

Twilight Photoshoot

Real estate photography requires you to also select the perfect time of day to capture your pictures. One time that most people don’t really consider is during sunset. Also known as the twilight hours. This is a very unique way of making your property and listing stand out compared to the rest of the homes in the neighborhood who have the normal daytime photos. You'll be amazed at the image from a combination of the warm colors of your house and the twilight skies. Although not required, it’s always a nice touch so ask your photographer if they offer it!

What’s Better Than Photos? Videos!

You can never have enough pictures. So why not go the extra mile and put together a property video tour of your home? This allows the potential home buyers of getting a feel of “walking” through the house just by sitting in the comfort of their home. Real estate photographers who offer the service typically can overlay some background music and add captions as well to explain what’s currently being viewed. No one ever said “on no not a real estate video”. It would truly be a major value add! 

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Real Estate Photography Tips!