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what is digital marketing and why is it important?

Digital marketing refers to the use of digital channels, platforms, and technologies to promote and sell products or services. It includes a wide range of tactics such as:

Search Engine Optimization (SEO)

Content Marketing

Social Media Marketing

Email Marketing

Pay-Per-Click Advertising (PPC)

Affiliate Marketing

Influencer Marketing

Why is Digital Marketing Important?

Wider Reach: It allows businesses to reach global audiences at any time, unlike traditional marketing which may be limited to local or regional exposure.

Cost-Effective: Compared to TV, print, or radio ads, digital marketing is often more affordable and provides a higher return on investment.

Measurable Results: You can track performance metrics like website traffic, conversion rates, and engagement in real time.

Targeted Advertising: Digital tools allow precise audience targeting based on demographics, interests, online behavior, and location.

Brand Development: It helps businesses build brand awareness, loyalty, and reputation through consistent online presence and engagement.

Customer Engagement: Enables two-way communication between brands and consumers, enhancing trust and customer service. learn more visit here https://muralibiz.in/