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Slice that pizza, Pizzeria Libretto.
Similar type of efforts has been done on Pinterest, though Pizzeria Libretto's take on slicing up their delicious-looking pizza perfectly for Instagram consumption works nicely on mobile within the Instagram app.
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Bobbi Brown Brings Back Colors
Knowing how cosmetics colors come and go by the seasons, Bobbi Brown launched a Facebook app in February 2012 for her fans to vote on their favorite lipstick colors to bring back into production in Fall 2012. Great way to engage fans and allow consumers to discover old favorite colors with this exclusive offering. If all goes well, no reason not to bring back other cosmetics colors for other lips, eyes, cheeks products.
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Check-in Recipe
Using Foursquare's push API, Check-in Recipe will send you a Twitter DM with a link to a new recipe to try, every time you check in at a grocery store.
Now, think of the many ways brands can leverage Check-ins to provide value for the consumer!
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BBC's Children in Need
BBC Children in Need used a Facebook app to encourage donations. The Facebook app, Fancy a Spot of Cake, is on the Pudsey Bear's ((BBC Children in Need's mascot) Facebook page. Donors can choose different amount to donate, each donation value equates to a graphical element of the cake, which means more donation allows donors to see a bigger cake with more icing, sponge, teddy bear decoration on the cake. Great way for donors to see immediate and visual impact to their donations.
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Progressive's Flo
"Dress like Flo this Halloween" with the fun guide Progressive provides on their site. Tricked out with name tag and button pdfs, along with detail visual tips.
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Fiat's music video
Fiat's new Fiat 500 Cabrio was driven by Jennifer Lopez throughout her new music video Papi. A case of Product placement + Music video + Celebrity endorsement to embrace the Fiat philosophy 'Life is Best When Driven".
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Heinz's soup
Heinz UK launched the "Get well" soup campaign, allowing Facebook fans to purchase and personalize soup can labels to send to sick friends.
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Canon’s Project Imagin8ion
The first ever user-generated photo contest to inspire a Hollywood short film. The winning 8 photos are chosen by Ron Howard to set the stage for his next production.
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Universal's heist
To promote the movie "Tower Heist", Universal gaveaway 1 Million Facebook credits to users who play their "Heist it Back" Facebook social game. Universal also distributed cards at screenings using QR codes to send people to play the game.
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IKEA's bedroom
IKEA has launched a personalized 3D showroom on YouTube. Drawing on information from users’ Facebook profile info, IKEA’s tool creates a customized 3D bedroom that can then be explored and tailored by users to create their perfect bedroom.
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