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How TikTok Helps Artists Get No. 1 Hits
In the past year, we’ve seen many tracks rise to the top of the charts, in part thanks to the lip-syncing social video app TikTok.
In August 2018 TikTok acquired Musical.ly, a platform that was pretty much identical, but just a month later, TikTok already had more monthly downloads than Facebook, Instagram, and Snapchat. And all those downloads did a lot to sway the tide of what songs blew up.
YouTube duo iLOVEFRiDAY’s diss track “Mia Khalifa,” sat at the top of the Genius Songs chart for months, and their reign on the charts was all thanks to TikTok.
Genius spoke with Taylor Lorenz, a staff writer at The Atlantic who writes about how social media platforms affect society and culture.
According to Lorenz, TikTok’s enormous scale has made it easier for the app to become such a force in today’s cultural landscape.
“Mia Khalifa” started blowing up online after TikTokers kept sharing videos of themselves playing the track under the #hitormisschallenge, According to Genius data, page views of the “Mia Khalifa” song page jumped from around 1,400 in late September to almost 25,000 by the end of October.
The hashtag has over 80 million views on TikTok, and the song even found itself bouncing on and off the Spotify U.S. Top 50 Chart.
Chicago rapper CalBoy has been rapping for a minute but hit it big after his track “Envy Me” blew up towards the end of 2018, When it first dropped in September of that year, “Envy Me” was averaging around 120 pageviews a day, but by November that number had jumped to the thousands thanks to the #NayahXTweaking challenge that started on DubSmash.
Pretty soon the dance migrated off Dubsmash, with people posting themselves dancing to it on TikTok with hashtags like #EnvyMe, The song page was at 2,000 page views at the end of October, and just a month later surged to almost 10,000. On December 26, it entered the Billboard Hot 100 chart at No. 91 and peaked at #41. And the more lip-syncing videos people post of a track, the further we can expect a song to get on the charts. Wisconsin singer Ava Max experienced something similar after her track, “Sweet But Psycho” got a bump on Genius from both a Snapchat filter and a TikTok challenge.
The track dropped in August 2018, but by October, “Sweet But Psycho” had experienced a huge jump in page views, averaging between 7,000 and 10,000 daily, after it was used in a Snapchat filter.
On TikTok, the #sweetbutpsycho hashtag has over 50 million views, with fans continuing to upload new clips daily. But in terms of who gets paid from TikTok, that’s where things get complicated. Many artists have yet to see any money from their viral success.
Despite iLoveFriday’s original popularity on YouTube with “Mia Khalifa,” they’ve reportedly worked out a deal with TikTok that lets the service use their song for free, in exchange for the promotion of their upcoming projects.
Of course, going #1 after you went viral online is nothing new.
We’ve seen everyone from Soulja Boy to Blueface get hits from people reposting them on social media. And now, TikTok is the latest in a long line of platforms helping songs go from meme to mainstream.
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London, United Kingdom
The concert of Caitlyn Scarlett
By Sylvia Szekely
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Taken during SIGMA's dance set at Electric Garden's Festival Sydney. The camera was actually mounted onto my Ronin at the event so I could shoot video for the client, but ended up just taking a couple photos for myself. This was one of my favourites.
By Lachy Spratt
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Marshmello | BC Place, Vancouver, Canada | 2017
By Aditya Chinchure
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TOP 10 Best Selling Music Artists Of All Time
Today we're looking at the top best selling albums of all time, welcome to our top countdown, that will brighten your minds with the beats of the best selling albums offered across the globe.
10-Celine Dion:
With record sells between 175 and 200 million copies, Celine Dion is regarded as one of pop music's most influential voices she has won five Grammy Awards.
9-Mariah Carey:
With record sales between 175 and 200 million copies, Mariah Carey is the third best-selling female artist in the United States she has won five Grammy Awards 19 World Music Awards.
8-Rihanna :
With record sales of over 230 million copies among numerous awards and accolades, Rihanna has won eight Grammy Awards 12 American Music Awards 12 Billboard Music Awards.
7-Pink Floyd:
With record sales between 200 and 250 million copies, Pink Floyd fans are one of the most commercially successful and influential groups in popular music history.
6-Led Zeppelin:
With record sales between 200 and 300 million copies, Led Zeppelin is widely considered one of the most successfully innovative and influential rock groups in history.
5-Elton John:
With record sells between 250 and 300 million copies Sir Elton Hercules John has received five Grammy Awards five Brit Awards.
4-Madonna:
With record sells between 275 and 300 million copies Madonna Louise Ciccone is recognized as the best-selling female recording artist of all time by Guinness World Records
3-Michael Jackson:
With record sells between 300 and 350 million copies Michael Joseph Jackson won hundreds of a Ward's making him the most awarded recording artist in the history of popular music.
2-Elvis Presley:
With record sells between 500 and 600 million copies Elvis Presley is one of the best-selling artists in the history of recorded music and he won three Grammy Awards.
1-The Beatles:
With record sells between 500 and 600 million copies the Beatles are the best-selling band in history they have received seven Grammy Awards
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