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What is link building and why is it important?

You might have come across the term – “link building” but do you understand what it means? You might have started a small business or learning the ropes of the establishment, or are completely new to the search engine optimization (SEO) game. Link building is a less talked about aspect but a significant element of SEO. Through this article, we at Innogenx the best digital marketing company in Bangalore will help you understand what link building is and why it is important.

Link building is a method of getting a hyperlink from an external website that connects to your website. Link building is a technique used in search engine optimization that helps you improve your search engine ranking. Links are one of the prime ways that search engine algorithms evaluate a website page’s relevance. The content on the website is valuable when there is a good number of links. Your website gets more visibility with internal and external linking. Apart from that linking helps search engines like Google crawl your site. 

The various facets that govern how favourable is a link to your website ranking include:

Worldwide fame: Well-known sites receive more external links. For example, Wikipedia results at the top of search pages for various subjects as it has a lot many websites linked to it.  

Local popularity: Popularity at the local level indicate inbound links that come from similar websites. For example, if you have a flower shop, and a popular flower blog links to it, search engines will give it due consideration if the link came from a different website.

Anchor text: When somebody links your flower shop using “flower shop” as the anchor text, this sends a message to the search engines that your website is a good source for flowers. If the anchor text ushers in visitors to a page that utilises the same keywords often, then search engines might begin to doubt spam.

Link background: Links are having more weightage when the background link is directly linked to your website’s topic. The switch from the existing page to the one being linked must be fairly seamless. 

Link origin: Links from websites that are authoritative have more weightage than the link from less popular or reputable websites. For example, a link from a personal website, or blog on WordPress is less authoritative compared to a link from Google’s official blog. Search engines have methods to sort spam, and Google uses a ranking system that rates individual website pages depending on their reputability. 

There are basically two aspects to developing links to your portal and they are internal and external. It is difficult to get external links as they come from other websites. Commencing with internal linking is relatively easier. It requires some time and meticulous planning to augment the use of internal links and bolster SEO for your business.

Link building is a key aspect of SEO as it augments your sales, traffic, and where you reach on Google’s search results. Link building is nothing but a hyperlink from one website to another. It also shows Google and other search engines that your matter is helpful, informative, and worth showcasing to the users. The development of link building is simple to comprehend but tough to master. This is why SEO experts at Innogenx – one of the best digital marketing companies are here to help. Mulling on the best digital marketing service in Bangalore?Think no further than Innogenx! 

For more details contact:

Innogenx, the best SEO Agency in Bangalore.

#+91 9986557654

#+91 9901972889

Email:  info@innogenx.in

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5 AI Writing Tools to Generate Content

Content plays a dominant role in digital marketing. AI content writing tools are soft wares that help in the generation of text for the inputs given. AI writing tools are very helpful to help the business grow using content marketing. It is extremely important to choose the right AI tool, as multiple options are available in the market. Most digital marketing companies take the help of AI tools to help their clients with marketing strategies.

Tools that use artificial intelligence (AI) can significantly improve, simplify, and speed up the creation of your content. They may speed up content production, but they also have some drawbacks that make them less desirable than hired writers.

An artificial intelligence (AI) content writer is a computer programme that creates content based on user input. The user informs the AI content writer of their desired aesthetic for the finished product, and the AI content writer then produces the content in accordance with their instructions. These AI writers can assist you in enhancing them, and they can be used for a wide range of content types.

Now that you know what an AI content writer is, let’s look at its pros and cons. 

The ability to create and publish more content in less time is the main benefit of using an AI content writer tool. However, employing an AI content writer is costlier compared to writing it yourself. Depending on the tool you’re looking into, the software costs vary greatly. The absence of human touch in AI content tools is a crucial factor to take into account. Unique content can be created using high-quality tools, but at the end of the day, the articles are still being written by a machine. Your posts’ accuracy may be one of your main worries if you use an AI content writer. Nevertheless, these tools occasionally result in repetitive and senseless content. To enhance the result’s accuracy and flow, it’s still essential to take your time editing and revising it.

There are a few different tools available.

Jasper: Jasper (previously known as Jarvis) is one of the most well-known AI content writers available as more than 50,000 people use it. It has a potent function called Boss Mode that enables you to create long-form content quickly.

Grammarly: Another well-liked AI writing tool that can improve your blog posts is Grammarly. Instead of creating entire long-form articles, this platform can assist you in improving readability. Grammarly proofreads your work as you go.

Articoolo: If you manage a WordPress blog, Articoolo is an additional choice to take into account. You can quickly create content with the aid of this article writing programme, which also includes a WordPress plugin. You can use the platform to write new articles and edit ones that already exist on your website. Additionally, it has a topic and title generator that you can use if you’re at a loss for words.

CopyAI: The top-notch tool copyAI can assist you in producing anything from social media content to product descriptions. It has a user interface (UI) that is simple to use and allows you to use premade templates. You can choose the content you want to produce with Copy AI, such as a blog introduction or a headline. 

Rytr: If you’re looking for an affordable AI-based writing assistant to help you produce high-quality content, Rytr. me is a great option. Rytr creates content using OpenAI/GPT-3 technology. Over 900,000 copywriters, marketers, and bloggers use Rytr software globally.

It is up to the choice of business owners to choose the required AI writer tool. Innogenx, one of the best digital marketing companies in Bangalore, helps its clients with good content and digital marketing strategies.

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What is target audience in paid campaigns?

A category of people defined by certain demographics and behavior constitutes the target audience. With the knowledge about the target audience, businesses create user personas that lead their decisions on marketing campaigns.

To find a target audience you would need to figure out the kind of people who would be interested in your service or product. Most companies track demographic information such as

Gender

Age

Profession

Location

Income or education level

Marital status

To feel connected to a product, service, or brand, customers need to relate to the content and tone of the company’s message. Knowing the target audience in paid campaigns, while targeting each campaign will ensure that you speak their language and help them to connect and relate. By understanding your audience you will be in a better position to zero in on them with paid campaigns on social media.

Our dedicated team at InnogenX is here to provide the best possible business solutions to umpteen varied business problems that you come up with and carve a niche as the Best Digital Marketing Agency in Bangalore.

How do you find target audience in paid campaigns?

For all companies, with no one-size-fits-all audience, it is only a lot of research that will help you to track down your true target audience: You would need to analyze your competitors and focus on their target audience as your competitors could be connecting with people valuable to your business as well, and gather insights about your existing customers. Make use of the tools that help you to learn more and bring to light your target audience. You could make use of Facebook and Instagram Insights, and tools such as Sprout Social to provide substantial information about the demographics of your audience.

Companies could have more than one target audience in paid campaigns:

With the extensive research conducted into your audience, you may realize that there is not just one user persona to target. Just as many businesses sell or offer more than one product or one service, to develop their businesses, they would need to create multiple target audience profiles too. To be able to cater to your paid campaigns and those personas based on your goals, you must analyze that your target audience may consist of dozens of different patterns.

Lastly, you must know that to ensure that it becomes easy to customize your campaigns; you would need to put a lot of effort into your target audience insights.  

The information that you collect will be a step ahead to direct you to the right channels and strategies to follow for sharing your message and to be able to strongly deliver your message. You could focus on the younger lot or the more visual target audience who will more than likely respond well to campaigns on Instagram in contrast to the older lot or working professionals, who would prefer and would respond to campaigns on Facebook or via email.

It is important to note that when you track your campaigns, as time goes it will also allow you to build on what you know about your target audience and to get to understand them better.

We at InnogenX with over 2000 clients today, provide outstanding web designs, website development, and many other services. We are known and have made a mark as the best Digital Marketing Services in Bangalore. With no second thoughts, we are also listed as one of the best Web Design Company in Bangalore

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How SEO works for a website?

Search engine optimization, or SEO, is a way to rank your website higher on Google search results. Everyone wants to enhance their business through increasing online presence in today’s digital economy. Your website is like your online shop, which is key to building your online presence. However, merely being there on the internet is not sufficient. Your website must appear in the search results when an individual searches for information in your domain, keying in some keywords related to your business. 

This is where search engine optimization or SEO can be of help. If your website is search engine optimized, it will show up on the first page in your target customer’s search results. It will increase the traffic coming to your website.

So how does search engine optimization work?

Search engine optimization is a method that could improve the quality and quantity of the audience coming to your website from search engines. It could increase brand awareness, attract local customers, and build credibility and trust. 

Types of Search engine optimization

There are two types of SEO, on-page SEO and off-page SEO.

On-page SEO:  On-page SEO means optimizing your page for search engines. It means that you have enough density of keywords on your page that your prospects search. Besides this, the meta tags should also be rightly defined while blog posting.

Meta tags are the content that search engines display when your blog appears in search results. One can add videos and more pictures to make the content engaging and make the search engine show your content to your target audience. Innogenx, the best SEO agency in Bangalore, helps its clients with on-page SEO.

Off-page SEO:  Off-page SEO means making optimizations outside the website. 

Off-page SEO increases popularity, relevance, trustworthiness, and authority.  

Off-page SEO includes the following:

Backlinks: The listing of your website in a web directory or a web page, a resource is called a backlink. A backlink also helps increase your reach to your target audience. Being one of the best SEO agencies in Bangalore, Innogenx helps you build backlinks that can make your website popular.

Social media marketing for off-page SEO: Social media marketing is another very popular and effective off-page SEO.

You can post your blog links or website links on various social media platforms, such as LinkedIn, Twitter, Instagram, and Facebook, where you have a following. It also increases traffic on your website.

Guest blogging: Guest blogging is when someone who has a blog invites you to write on their blog. It helps establish your credibility and authority and helps you get traffic to your website.

Linked/unlinked brand mentions: When someone mentions your brand that is linked or unlinked to their brand, it increases trust in the reader, who could be your prospect. Thus they can visit your website, and it increases the traffic.

Conclusion

Search engine optimization is the best way to put your website on the first page in Google search results. Innogenx is the best digital marketing company if you want SEO for your website.

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What is data Driven Marketing

The strategy of optimising brand messaging based on customer information is known as data-driven marketing. Data-driven marketers utilise consumer information to forecast their target market’s requirements, wants, and future behaviours. Such knowledge aids in the creation of individualised marketing plans for the greatest ROI (ROI). Through this article, we at Innogenx – one of the best digital marketing companies in Bangalore will help you understand what is data-driven marketing.

Data-driven marketing is a tactic that makes use of consumer information for targeted media buying and to craft engaging messages. It is one of the most revolutionary shifts to ever occur in digital marketing. The quality and volume of marketing data have increased, while the tools for automation and creative output have grown rapidly in tandem. Every part of the marketing experience can now be personalised thanks to the booming mar-tech & ad-tech industries.

Making decisions based on data involves taking the answers to queries like “who,” “when,” “where,” and “what message” and turning them into useful information. A substantially more optimised media and creative approach is possible with the use and activation of data, which is frequently done automatically or semi-automatically. This customer-focused marketing approach is more individualised. Additionally, it has been crucial in helping marketers achieve sizable ROIs.

Data-driven marketing, and particularly data-driven advertising, has many advantages.

Improved media buying efficiency

The field of programmatic buying has probably not seen much advancement since data-driven marketing. Advertising agencies and marketers are doing away with a lot of the guesswork in media planning and buying by utilising algorithms and machine intelligence.

Focusing on the appropriate market

Advertising budgets and marketing messages are tailored to only be seen by the right target audiences for the marketing campaign.

Delivering pertinent messages to audiences

The days of marketing communications that were universally applicable and generic are over. Some firms can still benefit from these huge ideas, but for the majority of businesses, marketing messages need to become more specific in order to be meaningful to consumers.

Targeting, personalisation, and measurement are just a few of the ways that data-driven digital marketing can enhance a digital marketing strategy. Marketers may design more successful campaigns that are more likely to turn leads into customers by using data to guide their decisions. 

Every digital marketing effort depends on data. It explains who your target market is, what they want, and how to get in touch with them. You must be knowledgeable about data collection, analysis, and application in order to use it effectively in your digital marketing initiatives.

Using data to inform decisions about your marketing strategy is known as data-driven digital marketing. You may learn more about what’s working and what isn’t by monitoring things like website traffic, conversion rates, and click-through rates. By concentrating just on the strategies that are producing the best results for you, this method can help you save time and money. The moment has come to start leveraging data to direct your digital marketing efforts if you haven’t already. Come to Innogenx – the best digital marketing company in Bangalore for all your digital marketing needs!

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How social media helps to build Brand Awareness

Nearly every company is aware that using social media will help it build its brand. To accomplish this, though, a lot of firms must learn how to use social media efficiently. Social media is a fantastic tool for businesses to use to increase brand recognition. This requires both consistency and a plan that is focused on achieving your business objectives. Remember that there are other ways to build brand exposure outside social media. It does, however, play a role in the plan. What exactly is the benefit of social media for brand awareness? We at Innogenx – one of the best bangalore web design company will help with some valuable insights.

Assists in improving engagement:

Social media is all about interaction and establishing deep ties with your audience. You can easily raise the number of people paying attention to your brand by consistently posting material, answering comments, and participating in discussions on numerous platforms. Your audience learns more about you thanks to this continuous connection. Although there are other metrics you may use to evaluate social media, engagement is a crucial one.

Engagement rises when consumers feel like they know you, which in turn helps enhance their awareness of your brand as a whole. They may eventually become paying clients as a result of their engagement and awareness. However, customers must first start interacting with your brand in order for them to reach this stage as engagement is crucial. 

Nurture your audience:

With social media, you have the ability to connect with a much wider audience than ever before. You can easily reach out to potential customers in other countries, people who would otherwise be unreachable without the use of social media platforms. Not only that, but each social media platform will reach different people in different ways.

It is also an excellent tool for strengthening your relationship with your customers. By responding to their comments and engaging in conversations, you can show them that they are valued by your business and increase their loyalty. This will make them more likely to stay with your company and recommend it to others.

Endorse your content:

Promotion of content is a crucial component of marketing, and social media may help you do this more successfully. You can distribute blog entries, videos, and other content on a variety of platforms to broaden the audience for your content and pique interest in what you have to offer. By doing this, you can increase awareness of your business and cultivate relationships with key figures in your sector. Another excellent strategy for establishing your brand is to grow an audience for your content.

In general, one of the best ways to increase brand recognition for your company is through social media. Utilizing these five suggestions can help you reach a larger audience and engage with them more effectively, which will generate more leads and sales.

If you haven’t started using social media for your business yet, do it right away! You may utilise social media to expand your business and succeed if you have the correct plan in place. An essential component of this strategy is brand awareness.

Conclusion

Given that more than half of the world’s population uses social media, having an online presence for your business is crucial. You may develop awareness, engagement, and ultimately loyalty with your audience by interacting with them through these same channels. Uncertain about where to begin? Connect with Innogenx – the best digital marketing company in Bangalore, now! Our team of digital marketing experts at Innogenx are pioneers and are adept at developing brands on social media.

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How SEO and Online Marketing is Changing the Way of Doing Business

Competition across all fields has become extremely competitive. In order to carve a niche and stand out from the crowd, you must comprehend the advantages of Search Engine Optimisation (SEO) and online marketing for any organisation. In order to pace yourself by keeping abreast of times is to use the internet and the range of its advantages. Through this article, we at Innogenx – the best digital marketing company in Bangalore, will help you understand the advantages of online marketing and SEO. This article will help you augment the fame and profitability of your business with an apt SEO online marketing strategy.

Digital marketing or online marketing is the activities that are targeted at the promotion of goods and services over the internet. The main agenda is to convert the visitors to the website into customers to increase profitability. One of the main advantages of online marketing is interactivity. The internet enables interacting directly with the audience. Owing to this, it is quite easy to stay in touch with customers and govern some essential business operations.

A targeting strategy aids to gauge the targeted audience and display advertisements to those who may find them beneficial. One can define actions that are effective for enticing new clients with the help of web analytics. This will help you define the determined campaign. SEO is the method of content optimisation to help search engines to keep a website at the helm of a ranking list. It helps to make your goods or services rank number 1 in search engines. SEO is considered one of the most effective tools for digital marketing.

An apt SEO online marketing campaign can make a great influence on your business and make you a good amount of money. The user experience is enhanced as a result of SEO. To nurture a quality website to reach your goals, you must pay good attention to enhancing the user experience. SEO is one of the finest ways to make your webpage more attractive to browsers. The more superior user experience is provided, the more clicks, purchases, and leads it will bring you. 

Effective need not mean expensive! SEO helps your business and services entice new customers. As a business professional, you might splurge for such efficient services. However, SEO is relatively cheaper to practice and even more when you work it out by yourself. By purchasing multiple subscriptions you can avail of a life-long benefit for your website. SEO can increase website traffic and it can also help you gain a larger audience. It can also enhance the website performance and also help scout for new business opportunities. 

SEO is one of the most potent contemporary digital marketing tools. As Covid-19 spread, many went online, and hence business heads should blend into current realities and gain an advantage from them. SEO can help your brand and services gain high popularity. Through website optimisation the quality of the user interface can be enhanced and pull in more potential customers. 

The future is here with digital marketing as the digital world is complicated and also extremely competitive. If you are not prepared or well-equipped to include and use SEO tools, the chances of attaining success and reaping profits are scarce. Mulling over boosting your profits and digital footprint with the help of SEO? Think no further than Innogenx – the best seo agency in Bangalore! 

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What is the importance of Image Optimization in SEO?

A website has various components, with some visible & some not visible to the users. Images are one of the vital components of a website. A noticeable image with relevant content encourages the user to dig into the website. A picture is worth a thousand words. People prefer to interact with images rather than text. Visible and invisible dimensions have a lead role in image optimization.

What is Image SEO?

Text and images are major visible components of a website. Image SEO is a process of optimizing the images on your website; so they are easy for search engines to read and find. Image SEO generates user-friendly experiences, clear visibility, and improves the ranking of your content in Google. Image SEO has various elements like image type, size, load time, usage and alt text that needs optimization and keywords in image file names.

Importance of Image SEO

Poor SEO can lead to various issues like losing to gain links or organic traffic. Unoptimized and large images will slow down your website. An accurate image can help a user understand and engage with the content. The images should communicate the story you are trying to tell because optimizing images should be part of the SEO strategy. Images play a crucial role in e-commerce, travel and media websites. The purchases in the e-commerce world depend on the quality and design of the image on the website. Image optimization helps improve page load speed, boosts website SEO ranking and gives a user-friendly experience. Innogenx, one of the best digital marketing companies in Bangalore, helps its clients with optimal SEO strategies that enhance their business growth.

Importance of optimizing web images:

Improves Page Load Speed — Page load speed is the time a web page takes to load completely. It depends on many factors, from your website host to website layout and design. Websites having less than 2 seconds load speed are most loved by their users. So, if 64% of your website’s weight is optimized, which are images, your website speed is bound to improve. It gives your website visitors a faster experience. More users would interact with your product and services.

Improves SEO Ranking — Page load speed has a vital role to play in the ranking factor. Google doesn’t love slow websites like its users. Website loading speed has a lot of value in search rankings as faster websites rank better in the search results than slower ones. Thus, image optimization holds great significance.

Boost Conversions — According to a study, 79% of shoppers unsatisfied with the web page speed or performance do not buy from the same site again. If your search ranking improves, you can capture more users and get more conversions. Page load speed gives better SEO ranking and conversions.

Enhance User Engagement — Optimizing your website images improves your page load speed, thus, providing a better overall user experience. If your page loads fast on all devices, the user will spend more time there than on those slower websites. Therefore, user satisfaction and happiness depend on page load speed, which happens by optimizing web images.

Conclusion:

In this digital world, with the ever-increasing expectations from the customer, each factor related to your website performance matters. Image Optimization is not restricted to page load speed and SEO ranking only. Image optimization is also capable of boosting your conversion and revenue numbers. Image optimization for both users and search engines will increase the traffic to the website.

Images are vital for web design; along with creating them, you also have to optimize them. InnoGenX, one of the best website designing company in Bangalore, helps you create and optimize the right kind of images that can add value to your websites.

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How To Increase The Consumer Base Through Influencer Marketing?

Influencer marketing is working with influencers to promote your brand’s message, products, or services. Influencers are individuals who have an active and sizeable audience who follows them and who they can influence. Influencer marketing happens on social media networks like Instagram, YouTube, Facebook, etc. These days almost all the digital marketing companies in Bangalore use influence marketing as one of the branding activities for the clients.

Why is influencer marketing important?

Influencer marketing works because the brands ride on the trust these influencers have already generated in their audience. If you are looking at influencer marketing, you can approach Innogenx, the best agency in Bangalore.

How to increase the customer base using influencer marketing?

As discussed, influencers have a massive fan-following who listen to them, which is why they are called influencers. Based on the volume of followers, there are five types of influencers: celebrities, Mega influencers, Macro influencers, Micro-influencers, and Nano influencers. So how can one increase one’s customer base using influencer marketing?

Following are the steps that most digital marketing companies in bangalore follow:

Define the campaign’s objective: There can be two primary objectives, to increase brand awareness or to create interest and desire in the audience to try the product/service. It is more about making potential customers aware of their problems and how your product or service can solve them.

The third objective is to attract people to buy the product or get them to sign up. A branding agency in Bangalore can help you define your campaign objective.

Find influencers with a good following: You need to find the influencers in your niche. You can perform a Google search for that and get the names of the influencers. You can also get the details about where they have a following and the size of their following. You can short list those who seem a good fit for your brand. You can also search on social media platforms like LinkedIn, Facebook, etc.

Vet an influencer: While selecting an influencer, looking at their following alone is never a good way to choose one. You need to ensure that the influencer will be a good representative of your brand. You also need to check their engagement metrics. Engagement metrics are the engagement rate and the following. Besides this, it is the quality of engagement also that matters. You also need to look at the consistent subscriber growth.

Reach out: Once you have vetted the influencer, it is time to reach out. You need to introduce yourself and explain the objectives and why the influencer is an ideal choice, and ask if the influencer is open for sponsorship.

Work together: The influencers know their audiences well, so you need to work with them to understand what will work with their audience. Working mutually will help put your products or services before their audience.

These are a few insights into how influencer marketing can increase your customers.

Conclusion

Influencer marketing is an excellent way to increase your customer base because you get a ready-made audience who you can turn into buyers. Innogenx, the best branding agency in Bangalore, can help you improve your customer base through influencer marketing.

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Why To Use Marketing Automation To Improve ROI Introduction

Marketing automation is a process where you automate all the repetitive processes like lead management and tracking. Marketing automation helps to nurture leads and brings them to a point where they are ready to become customers. It makes a lot of time available to the marketing team to do the work of getting more customers and closing the sales. You can hire the best digital marketing companies for marketing automation.

So the question is, why use marketing automation to improve ROI? Let us discuss the reasons and benefits of marketing automation to enhance ROI one by one.

Turns a cold lead into a warm one: Marketing automation helps turn a cold lead into a warm one. 

When visitors visit your website, 98% of them are not interested in your product or service. However, if they download anything from your website by giving their email and basic personal information, in that case, they become a lead that is not necessarily interested in your product or service. Through marketing automation, you can send them emails that inform and educate them more about how your product or service can help them solve their problem. It can raise their interest in your product and make them ready to buy from you. Thus you spend time only closing a warm lead nurtured by marketing automation. Innogenx, is one of the best digital marketing companies, provides the best digital marketing solutions and strategies to boost the business growth.

Increases customer base: By automating the marketing process, your team gets more time to focus on warm leads and creating a strategy to bring in more customers. It results in more customers over time hence increasing the ROI.

Increases prospects’ engagement: Marketing automation ensures that the prospects receive only quality emails that share valuable information about your product or service every few days. It keeps the momentum going and increases prospects’ engagement with your brand resulting in their interest in the product.  It becomes easy for the sales team to close the sale. Innogenx, a leading digital marketing company in Bangalore, can help you with marketing automation.

Upselling new customers through automation: Email automation is another effective way to upsell new customers. 

Once a person buys from you, a relationship is established, and then you can build this relationship further by sending them automated emails and upselling these customers with your products and services.

Reduces your staffing cost: Using marketing automation software, one employee can do the job of several employees and a lot of manual work becomes automated, thus reducing the staffing need and cost.

Conclusion

Marketing automation has several benefits right from increasing customers, to converting cold leads into warm leads, to upselling new customers, all of which help improve ROI. Therefore, in today’s time and age, marketing automation is a wise decision for any business or organization. If you want to do marketing automation most effectively, Innogenx is the best digital marketing company in Bangalore to opt for.

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What Are The Types Of Errors And How To Rectify Them

By improving the visibility of WebPages in the SERPs, SEO helps increase unpaid or organic traffic to a website. But it is disappointing when you have loads of traffic on your website, but an error brings your site down for hours! If it keeps happening, you might lose your rank on search engines, and all your SEO efforts will go in vain.

Let us see the most common website errors that affect SEO and how to fix them:

Broken Links:

When clicked on a broken link, it does not take users to their desired webpage and brings down your SEO ranking.

Innogenx, the best digital marketing agency in Bangalore, fixes the Broken Link error immediately by:

Replacing broken links with live ones

Removing all broken links

Reaching out to the linking site

Redirecting

TLS Certificate Error – This can be a misconfiguration of the certificate, domain mismatch, identity verifying issues, incorrect date or time on your desktop, or an old version certificate which in-turn brings down your SEO ranking.

Innogenx, a premium digital marketing company in Bangalore, resolves

TLS Certificate Issues by:

Correcting the time and date on your desktop

Checking for configuration errors and vulnerabilities with online SSL tools

Checking domain mismatch

Getting the TLS certificate from an established CA

Poor website loading speed

If the website takes a long time to load on Google, the ranking on SEO will go down.  Innogenx, the best web design company in Bangalore, reduces page load speed to improve SEO by:

Choosing a hosting that is performance-focused

Compressing and optimizing all website images

Trying to reduce redirects

Enabling browser caching

Minification of CSS, JavaScript, and HTML files

Eliminating unnecessary plugins and keep everything updated

Mobile Compatibility

Innogenx team resolves this error by:

Testing your website with the Google page speed insight tool to see what’s wrong

If WordPress powers your site, use a mobile-responsive theme

Redesign pop-ups for mobile devices

Duplicate Content.

Innogenx, the best web designing company in Bangalore, resolves Duplicate Content Issues as a Webmaster by

Using 301 redirects to get rid of duplicate content.

Use Rel= canonical to give search engine

Treating the page as a duplicate of the URL specified

Leverage the code

Tell search engine bots not to crawl the page

Toxic Backlinks:

Innogenx, the best SEO agency in Bangalore, helps get rid of toxic backlinks by:

Knowing its origin and removing them.

Removing the page to which the backlink links

Manually removing the link

Website Errors Codes

There are various website error codes like 404 Not Found,400 Bad Requests, 500 Internal Server Error, 403Forbidden, and 503 Service Unavailable.

The team at Innogenx, one of the best digital marketing companies in Bangalore is highly skilled at fixing such errors with a complete knowledge such as:

Clearing browser cache and cookies

Flushing the DNS

Restarting the device and refreshing the page

Checking if the website is down for you or everyone

Check the firewall configuration and see if down – try fixing it

In addition to this, there are technical skills involved to fix these errors which only individuals with expertise in this field can do effectively.  Innogenx is the best SEO agency in Bangalore with a knowledgeable team to identify and rectify errors that could be affecting your SEO.

Conclusion

Fixing website errors for a newbie or an experienced person can be equally challenging. But our professionals at Innogenx, the best SEO agency in Bangalore, know how to fix website errors that might ruin SEO ranking. Our professionals deal with these errors patiently and adequately. They help your website free from toxicity as quickly as possible and enhance your SEO ranking.

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Types Of URL Redirection Explained

URL Redirection:

Today the World Wide Web uses URL redirection or forwarding one URL to another and for having more than one URL address for a web page. Domain Redirection or Domain Forwarding is when a URL domain (with all its pages) gets redirected to a different one.

URL redirection can be for multiple reasons. 

To prevent broken links formed during the movement of pages

To shorten the URL

The same owner has multiple domain names to reflect a single website

To help users navigate a website easily

At times, to protect privacy

At times for illegal purposes like phishing attacks or even to manipulate search engines

Some of the most commonly used redirects by InnoGenX, the best digital marketing company in Bangalore, are:

301 Moved Permanently

A 301 redirect is the most efficient and permanent redirect, a popular and convenient way of redirecting a web page. If a user wants the website permanently moved to another address, 301 redirects, indexed by engines, divert all the traffic from the old URL to the new URL.

Circumstances that InnoGenX, the best web design company in Bangalore, use 301 redirects:

When the user wants the traffic to transition from the old site to the new domain

When people reach your site using different URLs, use 301 to redirect and send all the traffic to your preferred URL

After two websites merge, the owner wants the links to the outdated URLs to get redirected to the relevant pages

 When a web page shifts from one website to another, the search engines take some time to process the 301 redirects, understand the idea and credit ratings to the new page, including all the rankings that its predecessor had and might take longer if:

Search engine spiders do not go to the provided site often

The brand-new URL does not redirect effectively

302 Found (HTTP 1.1) / Moved Temporarily (HTTP 1.0)

When a URL has been changed to another location temporarily, 302, a temporary redirect is used; HTTP, Hypertext Transfer Protocol, dictates how a URL works upon which the internet runs. 

There are two major versions of this 

. 1.0 The status code 302 means moved temporarily

. 1.1 means Found

InnoGenX, the best digital marketing agency in Bangalore, uses 302 redirects under the following circumstances:

When your website page is under maintenance and temporarily want to direct traffic to another page

When you redirect users to another page but also want to keep your original URL indexed

When your content is located in one URL and promotes links to another URL

307 Moved Temporarily (HTTP 1.1 Only)

 It is the inheritor of the 302 redirects. It works; when the content has temporarily moved during maintenance or the server compatibility has been successfully identified by search engines. InnoGenX, the best branding agency in Bangalore, uses 302 redirects for a temporary move of the content, as it is impossible to determine whether a search engine has identified a page as compatible.

Meta Refresh

A Meta Refresh redirect is executed on the page level instead of at the server level. It is not a recommended SEO technique as it is usually slower and has poor usability. A 5-second countdown is associated with a Meta refresh and still not redirected to the text Click here to follow.

Conclusion:

Best SEO Practices that InnoGenX, the premium website developing company in Bangalore, follows Redirect 301 (moved permanently) tells the user that the content from one URL has moved to another. When the search engine sees a Code 301, it takes the assigned SEO juice from the existing URL and shifts it to the new URL. When the user searches for the old page, they get redirected to the new page seamlessly, preventing the user from the error Page Not Found. InnoGenX guides a user to choose the redirects wisely. By doing so, InnoGenX, a premium SEO agency in Bangalore, can help the user go a long way to prevent SEO juice from leaking.

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Why Optimizing Your Content Is Important For Search Engines

You must consistently produce high-quality and optimised content if you want your website to show up in search results and attract visitors. Without content, search engines lack the data necessary to properly index and rank your website’s pages. Your material won’t ever be found online without an SEO and content plan. Through this article, we at Innogenx – one of the best digital marketing companies in Bangalore will help you understand why content optimisation is vital for Search Engines.

SEO and content marketing are intertwined and work effectively together, despite the fact that many marketers perceive them as two distinct methods. You won’t ever completely profit from it if you don’t produce high-quality content.

Any valuable information that answers questions from clients or solves their problems is referred to as content. It should be provided in a way that is pertinent to the situation in order to engage website visitors or motivate them to take action. All content, whether it be in the form of text, images, videos, or audio, can inform your target audience.

Your website will have pages for your products or services that describe what you do, as well as a blog page that will give your website visitors pertinent information. All of this is considered content and will help your web pages rank in the search engines, though it can also be presented on your website in other ways.

Content entails:

Blogs 

Case studies

Infographics

Whitepapers

Images

Videos

Podcasts

Audio content

PR articles

Search engines like Google strive to give users of their services useful and pertinent search results. In truth, Google’s algorithms are modified frequently in order to give users the most pertinent information as fast and conveniently as possible. Google ranks and sorts helpful online information that is sorted according to its relevance and usefulness to the user. Your content must be optimised and helpful to your readers in order to benefit SEO.

The following are just a few of the elements that indicate the significance of content for SEO: 

Increases online exposure – When you frequently produce material that is optimised and beneficial to your audience, your rankings will improve, increasing the likelihood that people will find you when they search.

Augment the click-through rate – Increase your click-through rate (CTR) because it affects how well your website performs in search engine rankings. Your chances of obtaining better search engine results increase as more individuals click on your website.

Aids in creating backlinks – SEO helps to create backlinks, which are signals of authenticity and trust for your own website. Backlinks are connections between your website and other pertinent and reliable sources. The more high-quality links you develop, the more probable it is that the search engines will rank you higher. If your content is helpful, other websites will probably link to it, therefore content is an important component of any SEO strategy.

Target keywords – Content is the only way to include crucial keywords on your website and ensure that you appear in online searches made by clients looking for your goods or services.

Improved user experience – By producing high-quality content, optimising it, and building links to it, you can build a website that is simple to use and gives users the information they require.

One of the best strategies to make your pages rank well on search engines is to optimise your content for SEO. Google’s algorithm scans a piece of information for thousands of different characteristics. The more your blog post or product page is optimised to resemble the pages that rank at the top for the same keyword, the more impressions and hits you may receive. Mulling over the best seo agency in Bangalore? Think no further than Innogenx!

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Meta Description and its Significance in Digital Marketing

Introduction

Meta descriptions are the descriptions or words that show up in Google search results that give the searcher an overview of your page. When a person types in the keywords, then in the search results, a title and URL of the web page appear. Beneath the title and URL, there is a description, which is called the meta description. It helps users understand the crux of your page.

This Meta description is very significant in digital marketing because, based on this Meta description, Google lists your page in a particular category. It helps Google to understand the page’s value and show it in the search results when someone searches for a specific keyword. 

Innogenx, one of the best digital marketing companies can help you write an excellent Meta description.

Let’s now understand in depth the significance of Meta description in digital marketing.

Increases click-through rate: The Meta description is significant in digital marketing because a proper Meta description increases the click-through rate. If the description below the title tag is clear and compelling, more people will likely click through the page. When the click-through rate is higher, it impacts the page’s ranking. Thus it increases your chance of getting traffic on your web page, which is the main motive of digital marketing. When the best digital marketing companies write your Meta description, you get a higher click-through rate.

Meta description introduces your brand to the viewer: A Meta description is like a billboard of your brand. It is what people see besides the title. You should ensure that it is enticing enough for people to click through. It creates the first impression about the brand and helps the link to be opened. You may also add a few keywords in the Meta description, but it should be more than just the keywords. It should create an excellent first impression of the brand.

Meta description conveys the value of the page: Meta description exists to convey the page’s value. The more Google perceives the page’s value based on the Meta description, the more the chances of it being listed in Google’s search results.

Increases ranking in the long run: Meta descriptions help improve the click-through rate. It, in turn, affects the page’s ranking in the long run. In digital marketing, the focus is to increase the traffic on the page or website when its ranking for a particular keyword on Google is high. Therefore, Meta description indirectly helps to increase the ranking of the page.

Acts as an organic ad text: Your Meta description acts as an organic ad text. What it means is that when your ad ranks for a keyword, Google and other search engines will show the Meta description as a summary of the page. It makes the Meta description as crucial as the ad text.  

Conclusion

The meta description can help increase the click-through rate of your organic search results, thus enhancing your ranking, which is significant for digital marketing. Innogenx, a digital marketing service company in Bangalore, can help you get higher click-through rates by writing compelling Meta descriptions.

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How to create content that ranks?

One cannot sell anything if one cannot tell anything. Storytelling is the best way to sell. It would be best to show up at the right time when your ideal customer is searching for the products or services you offer. 

The top-ranked content on Google helps you

Increase traffic to your website

Differentiate yourself from your competitors

Inspire, attract, and convert your audience into potential customers.

While this sounds great, it’s not always straightforward. When deciding what content to show first, Google takes over many ranking factors into consideration. Innogenx, a premium website designing company in Bangalore, helps create content that ranks over time, step-by-step. Let us see how

Have a content and SEO strategy – The Innogenx team creates a strategy that helps you to approach your content marketing from a more holistic, long-term perspective and ensure that your content aligns with your business goals. Proper planning helps to be creative and create high-quality content on an ongoing basis. It involves:

Mapping out your target audience

What kind of content to write based on the customer needs

What keywords strategically would rank over time

How to connect the content with your marketing and business strategy? 

Define a topic with potential – Before writing anything, Innogenx professionals ask questions such as:

What’s the goal of this content? Why are they creating it?

For who, and at what stage are they in

What topic specifically should they write about to support your business goal?

How much does your target group know about the topic?

What is the intent behind the search?

What’s the competition?

What type of posts rank?

What action would you like your target group to take?

The InnoGenX team formulates several CTAs.

What kind of content should they therefore create?

Presenting your content in an ideal way

How to follow up?

Innogenx, the best digital marketing company in Bangalore, runs a brainstorming session with the team for topic ideas. The highly qualified team invites other parts of the organization; Colleagues from the development team, support, or sales probably have good input on common questions, trends, or other areas that may be interesting to your customers.

Define your most important keywords.

Bullet points that clarify what to include.

Create unique headlines

Opt for images to add value to your content.

The images are of high quality and strengthen your message.  

Test your content

. Peer Reviews: 

. Test with your customers

. Use heat maps.

. A / B split test. 

InnoGenX team promotes your content by

Email marketing

Asking your network to share

Social media

Paid ads and cross-refers from relevant content on your website 

The InnoGenX team encourages engagement by

Asking questions

Encouraging your followers to share their answers on social media or by commenting.

Follow up on your performance and tweak based on the data.

Simplify and clarify the language 

Update and optimize your content over time.

Remember that everything is connected.

Make sharing via social media easy

InnoGenX, the best digital marketing company in Bangalore, focuses on creating value rather than just ranking. SEO is not about filling your content with as many keywords as possible, which can have a negative effect. InnoGenX focuses on creating valuable content that is most important to your customers. The InnoGenX team aims to create the best content within each category that will genuinely help your customers. In this way, your website will naturally attract links and increase your rankings over time on SEO.

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Here’s what you should know about Keyword Analysis

Introduction

A keyword analysis is a process of identifying the search phrases people type in search engines to get the details about a specific topic. A business must do keyword analysis if it wants to rank high in search engine search results.

Importance of Keyword analysis

Keyword analysis helps clarify what phrases or keywords one should target in the content. It is important because the keywords used in the content make Google and other search engines value that content for that particular keyword. 

When search engines catalogue the content for a specific keyword, it displays it on the first page of the results whenever a person types/searches with a particular word. When the search engines show the content on the first page, the business gets more traffic on the website, which is what a business wants. It does not matter whether it’s an advanced website or looking to build a new one, competitive keyword analysis is something that every business needs to do regularly. If you want to improve your rank on search results, you can take help from Innogenx, one of the best digital marketing companies.

How do you choose the right keywords that rank you in search results?

Choosing the right keywords to create the content, helps to get ranked high in the search results. It will make you appear on the first page of the search results.  If the wrong keywords are chosen the website content will get buried, and nobody will come to know about it. Creating content around the wrong keywords will waste time and money. You can, therefore, take the help of the best digital marketing companies to avoid losses. So here is what you should know about keyword analysis.

Analyse the top ten results for the interested/suitable keyword. Look at the content Google is displaying in its top results and its header for keywords. Observe how often the keywords are used in the content and how long the content is. 

Also, observe the keywords used in their alt image tags, title attributes, and meta descriptions.

Doing competitive analysis: You should also do competitive analysis. You can use tools like SEMrush, SE ranking, or Ubersuggest. You can find all the different keywords your competitors rank for online. It will give an idea about the entire universe of keywords for which these competitors are ranking and getting maximum traffic. Utilise those keywords and start building content incorporating them.

Analyse your data: The next important step in keyword analysis is looking at your own data. Analyse what words the competitors are ranking for and what keywords we are ranking for and find the keyword gaps. You can analyse it using Google analytics and learn more about the keywords you need to work on.

Conclusion

A keyword analysis is a cornerstone for the success of any digital marketing effort by a company. Innogenx, a digital marketing service provider in Bangalore, can help business get a higher ranking in Google search engine results.

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The Importance of a Strong Online Presence for Small Businesses

In today’s digital age, having a strong online presence is critical for small businesses to succeed. With the rise of e-commerce and the increasing use of mobile devices, customers are now more likely to look for businesses online than ever before. Small businesses that neglect their online presence run the risk of losing potential customers to competitors who have established a strong digital footprint. In this article, we at Innogenx – one of the website designers company in bangalore will deliberate the importance of a strong online presence for small businesses and how it can benefit them in the long run.

Increased Visibility

Increased visibility is one of the most significant advantages of having a strong online presence. The internet is an excellent tool for reaching out to a wider audience and having a website, social media pages, and a Google My Business listing can help small businesses gain more visibility online. With a strong online presence, small businesses can attract potential customers who may not have found them otherwise.

Brand Building

A strong online presence also plays a crucial role in brand building. Through their website and social media pages, small businesses can create a brand identity that reflects their values, personality, and offerings. Consistency in branding across all online platforms helps build trust and credibility with potential customers. By building a strong brand, small businesses can differentiate themselves from their competitors and develop a loyal customer base.

Improved Customer Engagement

With a strong online presence, small businesses can engage with their customers more efficiently. Social media platforms, such as Facebook, Instagram, and Twitter, allow businesses to interact with their customers directly and respond to their queries and feedback promptly. Customers also appreciate businesses that engage with them online, which can lead to higher customer satisfaction and loyalty.

Increased Sales and Revenue

A strong online presence can also lead to increased sales and revenue for small businesses. With an e-commerce website, businesses can sell their products and services online, making it convenient for customers to shop from anywhere. Online marketplaces like Amazon and eBay provide small businesses with additional sales channels to reach more customers. Additionally, a well-optimized website that ranks high in search engine results can attract more traffic and potential customers, which can lead to increased sales.

Cost-Effective Marketing

Another benefit of having a strong online presence is that it can be a cost-effective marketing tool for small businesses. Traditional marketing methods, such as print ads and billboards, can be expensive and may not be as effective in reaching the target audience. On the other hand, digital marketing, such as social media marketing, search engine optimization, and email marketing, can be relatively cost-effective and provide a higher return on investment. With the right digital marketing strategy with the, small businesses can target their ideal audience and improve their online visibility, leading to more traffic and sales.

Conclusion

A strong online presence is critical for small businesses to succeed in today’s digital world. With the benefits of increased visibility, brand building, improved customer engagement, increased sales and revenue, and cost-effective marketing, small businesses that neglect their online presence risk falling behind their competitors. Therefore, it’s essential for small businesses to invest in their online presence by creating a well-designed website, setting up social media pages, and optimizing their online profiles. Innogenx – one of the best digital marketing companies in Bangalore believes that in doing so, small businesses can attract more customers, build brand loyalty, and ultimately increase their revenue.