Don't wanna be here? Send us removal request.
Statistics
We looked inside some of the posts by samsim-blog and here's what we found interesting.
Average Info
Notes Per Post
0
Likes Per Post
0
Reblog Per Post
0
Reply Per Post
0
Time Between Posts
3 years
Number of Posts By Type
Text
3
Last Seen Tumblr Blogs
Fun Fact
In February 2021, Tumblr had 518.6 million blog accounts.
Text
Sam Sim
4132 220th ST, bothell, Wa 98021, 425-350-1445, [email protected]
Objective
As a self starter, business development and corporate as well as social leader, who is a natural entrepreneur. I strive to apply my talents, expertise, experience and relationships to make a revenue impact, growth of organization as well as fostering interpersonal as well as client relationships to new levels
SKILLS
Ø Facebook Analytics expert
Ø Instagram Insights expert
Ø Google Analytics expert
Ø Amazon Store and PPC management
Ø Google Adsense management
Ø Google Store management
Ø Shopify store setup and management
Ø Oberlo set up and inventory management
Ø Amazon PPC management
Ø Twitch, Snapchat and Twitter ad management
Ø Mobile app CPI user acquisition and monetization
Ø Mobile app (Android and iOS) and Facebook app user acquisition
Ø Leveraging social media tools; Wefluence, Upfluence, Ninja Outreach
Ø User acquisition analytics and conversion and retention metrics
Ø Mobile display marketing utilizing DSP, SSP and Open RTB protocols
Ø Utilizing mobile app tracking platforms, TUNE, MAT and Cake platforms
Ø Creating and growing social media influencer network
Ø Managing ecommerce logistics as well as supplier relationships
Experience
12/10/2018 to PRESENT
ENGAGEADX
Seattle, WA
VP OF MARKETING AND COFOUNDER
· Managed EngageADX programmatic ad exchange for XML and RTB
· Managed mobile DSP for both mobile and desktop supply
· Managed EngageADX mobile CPI business
· Oversee RTB programmatic DSP an SSP
· Oversee operations for Video VAST and VPAID business
· Oversee operations for media buying division on Facebook and Google
· Oversee operations for media buying division on mobile DSPs
· Oversee operations for CPI based mobile app UA
· Managed monetization for mobile offerwall as well as
· Oversee sales and business development operations for both ad operations and supply management
· Managed mobile API activity and sourced mobile supply as well as demand
10/5/2017 to 12/5/2018
ADVIEW
Seattle, WA
GENERAL MANAGER, PROGRAMMATIC AND MOBILE
· Mobile user acquisition for direct mobile advertisers via our SDK partnerships
· Aggressively pursued, recruited and closed direct app developer for Mobile CPI
· Directly recruited mobile publishers for direct supply and traffic sources
· CPI based media buying as well as monetization for our direct mobile publishers
· CPM based media buying and display arbitrage via our mobile DSP
· Programmatic and RTB based media buying as well as selling our mobile supply
· Video VAST and VPAID advertising, both supply and demand side
· XML based feed syndication for mobile push notification
· OpenRTB endpoint integration for reciprocal supply and demand partnerships
· Social media influencer marketing via Instagram and Facebook
· Evaluating Instagram insights as well as Facebook analytics
· Evaluating Google analytics as well as Appsflyer app data
· Achieving and measuring direct advertiser developer key metrics and KPI
· Integration and tracking measurement leveraging TUNE, Affise and Offerslook
1/5/2014 to 10/1/2017
OZMO.IO
Hong Kong
vp of marketing and eCommerce
· Responsible for creation of Ozmo Water app, mobile CPI campaign
· Managed Facebook page influencer network
· Managed Instagram page influencer network
· Created Ozmo Affiliate Network for both publishers and advertisers
· Managed Amazon PPC media buys and Amazon store for Ozmo
· Managed Google SEM media buys with media buying team
· Managed Ozmo sales via Amazon store
· Managed Facebook advertising buys for Ozmo
· Managed metrics for Google SEM, Facebook and Instagram advertising buys
· Managed marketing team for optimization of advertising buys
· Established domestic and international sales channel for online and retail distribution
· Result of efforts led to 200% increase in sales in first year
· Result of efforts led to 300% increase in active users for Ozmo water app
· Established all retail for n. America, Europe and Asia
· Created media monetization program for Ozmo water app
10/12/2012 to 12/10/2013 vinyl Networks
GeNERAL MANAGER – Mobile media
· Mobile and desktop display media buying and selling
· Mobile optimized distribution (site and app based)
· Online and mobile advertising and affiliate network
· Mobile, social and web game new user acquisition
· Google Play and iTunes Store mobile CPI media planning
· FDX (Facebook Exchange), Google and Twitter media planning
· Yield optimization to measure ROI for game content
· A/B split testing for click through and conversion rate optimization
· Metrics, analysis, ROI and LTV management
· New brand creation (created GuppyGo.com, Installerator.com)
· New user acquisition (web, mobile and social) for game content
· CPI, CPA, CPC, CPM, CPV pricing based models
· Rich media, video, display and mobile media buying
8/1/2008 to 9/30/2012
GUPPY MEDIA (GUPPYMEDIA.COM)
Bellevue, WA
vp of marketing AND ADVERTISInG
· Responsible for mobile game app user acquisition for Guppy Games and client Android and iOS apps
· Responsible for sourcing and securing new game content and licensing contracts
· Drove monetization strategy for free desktop and mobile games
· Prospecting for new game developers and striking partnership agreements
· Responsible for opening and developing new online and mobile publishing channels
· Created Guppy Media affiliate program for Guppy online and mobile ad based games
· Driving Social user acquisition utilizing Facebook FBX and Twitter
· Driving desktop, mobile apps installs via iPhone Store and Android Play
· Responsible for overall sales and marketing budget, sales and operations
· Establishing Guppy Media to Inc 5000 fastest growing companies of 2011
· Managing mobile display media buying and selling (Utilizing RTB, DSP and SSP platforms)
· Managing mobile app installation media buying and selling (Utilizing Google Play and iTunes Store)
· Buying and selling on various metrics and pricing models including CPI, CPC and CPM
6/1/2006 to 9/1/2008
MICROSOFT ADVERTISING (FRANCHISEGATOR)
Seattle, WA
Senior marketing Media buying manager (Interactive)
· Started display and email media buying department for new lead generation division, Franchise Gator
· Tripling revenue since email and display marketing started for Franchise Gator
· �� Introduced display and email marketing and over one hundred new publishing / affiliate channels
· Introduced display, co-reg and email marketing for Franchise Gator resulting in three times lead volume
· Result of creating display and email division led to FranchiseGator being
· Create, introduce and establish new distribution channels including email marketing, co-registration and display buying
· ROI analysis based on CPI, CPA, CPC and CPM supply buying
4/1/2005 to 5/1/2006
EDUCATION DYNAMICS (EARNMYDEGREE.COM)
Seattle, WA
senior business development manager
· Display, co-reg and email media buyer for leading Education vertical for Interactive media buying
· Introduced and managed over fifty new affiliates and publishing channels
· Consistently meeting and exceeding supply sales quota and lead volume
· Buying supply inventory utilizing various pricing methods and analysis including CPA, CPM and CPC
8/1/2002 to 3/1/2005
BLINKX MEDIA (ZANGO.COM)
Bellevue, WA
business development manager
· Online media buyer for “Zango” brand of web monetization and desktop products
· Sourced desktop casual game content for our co-branded ad monetized games
· Fostered ongoing relationships with developer community
· Email, co-registration and display buyer for Zango Games
· Developed Zango Games business unit and brand by building up an affiliate base from my direct contact and referrals
· Affiliate management – quarter to quarter growth and ongoing affiliate management
education
bachelor of arts
UNIVERSITY OF WASHINGTON
SEATTLE, WA
· Major in Political Science
· Graduated 1995
social media links
· Linkedin - https://www.linkedin.com/in/samsim1/
· Facebook – https://www.facebook.com/samsim01
0 notes
Text
Arbitrage for Success, Part 1
Arbitrage for Success, Part 1
Sam Sim
“Good quality traffic” is always every advertiser’s end goal. But that’s really the key isn’t it? It’s such a challenge particularly these days in our performance marketing driven world to really hone in on and pair down on the most relevant traffic sources for the advertiser, while in parallel, satisfying the yield needs of our publishers. This is the fine line and balance and balance that we experience daily as a network. Too many times, as performance marketing networks, we are limited within our own scope of buying on a performance basis, when our advertisers are selling on a performance basis. The downside to this of course, is the many quality concerns, site validity, as well as potentially fraud, which has a greater tendency to surface as a result. I suggest that its time for a paradigm shift. In order to achieve the diversity, quality and ultimately relevancy for our precious clients, we must do our part as networks to think outside of CPA buying as well. By avoiding non CPA based buying such as CPC, CPM and CPV, also precludes us from so many other media types, including search, display, email, contextual, blogs, etc. Its critical to develop a strategy and maintain a plan and execute on action items as it relates to non CPA based buying. If our goal is sustain our advertiser / client relationships for the long term as well as secure more and more budget, this is the only way both respective businesses can scale. In this multi part series, I will cover various media buying strategies both basic and advanced.
0 notes
Text
Understanding Key Metrics and Pricing Models (CPA Advertising)
As a performance and direct response based advertiser, how should you price your campaigns to ensure that they are ultimately achieving true ROI and LTV for you? ROI and LTV (Return on Investment) and (Life Time Value) – just a couple of fancy acronyms to describe the real core and fundamental reasons for why you are an advertiser to begin with. But that’s just the point: There are really just two primary goals in which advertisers should base all of their decision making, strategy, spending criteria and budget around: 1) ROI and 2) LTV. Good advertisers will always ask these fundamental questions: 1. “If I spend “x”, how much “y” will I get in return over “z” period. 2. “If I commit my budget to buy/spend, what measures do I need to have in place to ensure that I am retaining these users and monetizing them over a total of lifetime?” In our world of performance media, there are several key measurements and benchmarks which an advertiser should always reference when addressing two primary goals and objectives. From a media perspective, they are as follows: 1. Determine your media type. This could be in the form of: email, display, contextual, search (SEM), virtual currency, social display, co-reg, software bundles, etc. 2. Determine the “relevancy” of your creative messaging specific to the audience or core demographics which you are displaying your ads. The relevancy of demographics is always key to your pricing models 3. Account for International traffic which may being delivered to your geotargeted offer. Ultimately, additional clicks which are being delivered from outside of your target geo, will artificially decrease the ultimate yield and your click to conversions 4. Fraud. Please remember to do active audits of your links to determine if any forms of fraud are being delivered. Forms of fraud include: a. Script fraud – “faking” a client pixel to fire b. IP fraud – utilizing bogus IP’s other than the host IP to dupe an offer into a specific geo c. CPS – credit card fraud. This is actually criminal. d. Particularly for download based conversion campaigns, you will want to audit for install bots. (Fake installations with PC registry sweeps) As mentioned, it’s probably a good gauge that by including all of the criteria below in your pricing models that you determine what the best CPA payout should be, factoring into the points above. Understanding media type is essential to establishing a baseline CPA, as well as relevancy of the user audience to your particular campaign (which affects overall conversion). Most importantly the ongoing measurement of traffic quality as well as remembering to segment your traffic types into unique and individual sub ID’s and channels will allow you to hone in on the highest quality and to also pay for that quality in parallel. Poorer quality traffic or lower retention would equate to reduced payouts accordingly. Again, this rate, is ultimately up to you, the advertiser to gauge and determine. Happy Earning! Sam Sim CMO, CoFounder Guppy Games | Guppy Media | GuppyGo! [email protected] [email protected] (425) 450-9494 The Ultimate PayPerInstall Network GuppyGo! www.guppygo.com
0 notes