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After I got the resubmission details of the recommendations from the lecturer, I added a frame of the smartphone on my original logo and moved the text to the right of the graphic. I designed two different illustrations to represent cyberbullying and two small graphics that represent anti-cyberbullying. Posters, websites, and merchandise may not be enough to achieve the effect of publicity, so I decided to design a story vending machine. I believe this fresh idea can attract more people to visit our website, Instagram, or buy our merchandise so that more people can care more about this issue and participate in it.
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research website
https://cdn.auckland.ac.nz/assets/psych/about/our-research/nzavs/Feedback%20Reports/NZAVS-Policy-Brief-Rate-of-Cyber-Bullying.pdf
https://www.pediatricsresearchjournal.com/articles/childhood-access-to-technology-and-cyberbullying.html
https://www.lawnow.org/cyber-bullying-bullying-through-technology/
https://www.psychologytoday.com/us/blog/media-spotlight/201604/does-technology-make-bullying-easier
https://sossafetymagazine.com/bullying/the-real-causes-of-cyberbullying/
value of gen z
Gen Z was born when the Internet began to spread. They have grown up with the Internet and electronic technology, shaping their unique self-identity and values. Though they are young, they are becoming voices that can not be ignored. Generation Z refers to those born between around 1995 and before 2012. They are accustomed to using the Internet and communities to gain new knowledge. The diversity of information on the Internet allows them to open up to new options without being constrained by fixed ideas. The total population of Gen Z has surpassed Gen X and Gen Y. The oldest of them have graduated from university, will become the main consumer in the next decade, and their opinions will lead the world. Gen Z doesn't believe in any particular authority. When it comes to issues and shopping, Gen Z uses the Internet first to gather information and even to watch what other people have to say, rather than seek expert advice. Gen Z is so influenced by the Internet that they can easily learn about other people's lives from online communities. However, each person's current situation in the community is often a cross-section of the good life, not the whole life. Research suggests that using online communities can not only lead to addiction and exposure to too much-idealized information but can also affect a person's sense of self-worth, self-esteem, and even aesthetics. Gen Z is the generation most accustomed to using filters and retouching software to enhance photos. However, when this aesthetic standard is applied to real life, it is easy to make users feel anxious and negative emotions. On average, Gen Z is the group that spends the most time online each day, according to the survey. The physical and mental health issues extended by prolonged Internet use may be issues Gen Z needs to address.
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style
FONT
I chose Helvetica Neue as font because it is quite clear and has these square corners which give this feeling of convincing. Its massive structure makes it also very eye-catching.
COLOURS
Black, blue and white are the primary colours for the background. I chose blue as the main colour because it is the colour of Facebook. Red is the colour of energy, passion, and aggression, and the danger is related to stress issues. It gives the feeling of warning and danger and shows that the topic is serious and important. White is the colour of innocence goodness, and purity it has a positive connection.
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