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Tips For Cyber Security When Working From Home

With the current state of COVID-19 which has become a global threat to human existence on earth, one of the key measures to tackle the pandemic and reduce its rate of propagation is social distancing, where companies across the globe are encouraging – restricting – their employees to work from home.

Not withstanding, moving some distance from your entrusted office environment and working remotely is susceptible to various security vulnerabilities.

Additionally, cruel opportunists are taking advantage of COVID-19 as subject matter to perform nasty phishing attacks to innocent people, hoping the unwary are going to click on these links and disclose the personal data.

Both the employers and employees in all parts of the world have their minds open to the idea of working from home.

But with the risks that accompany this new mode of teleworking, ENISA, a European cyber-security commission has rolled out several recommendations for organizations that are adopting teleworking as a result of the pandemic.

The agency has stated that it has already noticed an increase in COVID-19 related phishing scams.

ENISA

It, therefore, advises people to try as much as they can, not to mix work and entertainment activities on the same gadget, and specifically, be cautious with messages and ads referencing COVID-19. “Cyber-criminals are exploiting the current situation, so be aware of phishing emails and scams,” stated ENISA.

ENISA has also asked teleworkers to treat any email asking them to change their login information as a scam, even if they appear to have come from credible sources.

Also, the agency has warn people to be suspicious of emails sent by people they don’t know. By not clicking on them or opening the attachments.

They need to be careful even when opening emails sent by people they know, asking for unusual things.

The National Cyber Security Center (NCSC) of the United Kingdom has also warned its citizens from falling prey to cyber-attackers.

Leave the issue of COVID-19 alone, it has only made working from home a big deal, and it has always been there where some companies do not require the physical availability of their workers.

Current Scenario

But with the current situation, companies force to set up a large population of their workforce to work from home. And within this short space of time, it will come out as a rude shock to many.

First, instead of being able to make a smooth transition, the social distancing and quarantine directives in response to COVID-19 have given organizations, IT teams, and the information executives insufficient time to make preparations and address the possible cyber-security threats of working remotely.

Workers who have had this experience before understanding the steps they need to follow to access the networks and applications from the convenience of their homes, but most employees are doing it for their very first time.

Training is, therefore, a requirement, they need to understand the potential risks, how to access networks and applications remotely, and most importantly, how to ensure the security of the network is not compromised.

Challenges

Working from home requires an internet connection, a personal computer (Desktop or Laptop), a mobile phone, and any other facilitating device.

The risk of information theft or loss increases when the devices are move out of the office. This is the possibility of device loss or theft in case of burglary or calamities like fire.

Even if employees are not doing their jobs out of their houses in coffee joints or home gardens, these environments are still not as secure as the workplace.

There is the issue of cyberslacking, it is expected to increase when people aren’t not working from the watch of a supervisor, so there is a loss of productivity.

Loss of productivity is a heavy blow to the organization as it causes loss of profits and ultimately, the downfall of the business.

Accessing the organization network at home poses cyber-risks such as hacking of the organizational system, stealing of the company’s data by untrustworthy workers, or disclosing secrets only known to the company to its competitors.

Also, there is the risk of insider threats when working from home which is one of the causes of fraud and information theft.

10 Cyber Security Tips When Working From Home

With these ten personal cyber security tips, we are aiming to help our readers become more cyber aware.

1. Keep Your Software Up to Date

As we saw from the stats above, ransomware attacks were a major attack vector of 2017 for both businesses and consumers. One of the most important cyber security tips to mitigate ransomware is patching outdated software, both operating system, and applications. This helps remove critical vulnerabilities that hackers use to access your devices. Here are a few quick tips to get you started:

Turn on automatic system updates for your device

Make sure your desktop web browser uses automatic security updates

Keep your web browser plugins like Flash, Java, etc. updated

Check out our blog on patch management best pratices!

2. Use Anti-Virus Protection & Firewall

Anti-virus (AV) protection software has been the most prevalent solution to fight malicious attacks. AV software blocks malware and other malicious viruses from entering your device and compromising your data. Use anti-virus software from trusted vendors and only run one AV tool on your device.

Using a firewall is also important when defending your data against malicious attacks. A firewall helps screen out hackers, viruses, and other malicious activity that occurs over the Internet. And determines what traffic is allowed to enter your device. Windows and Mac OS X comes with their respective firewalls, aptly named Windows Firewall and Mac Firewall. Your router should also have a firewall built in to prevent attacks on your network.

This is one of the key Tips For Cyber Security When Working From Home.

3. Use Strong Passwords & Use a Password Management Tool

You’ve probably heard that strong passwords are critical to online security. The truth is passwords are important in keeping hackers out of your data! According to the National Institute of Standards and Technology’s (NIST) 2017 new password policy framework, you should consider:

Dropping the crazy, complex mixture of upper case letters, symbols, and numbers. Instead, opt for something more user-friendly but with at least eight characters and a maximum length of 64 characters.

Don’t use the same password twice.

The password should contain at least one lowercase letter, one uppercase letter, one number, and four symbols but not the following &%#@_.

Choose something that is easy to remember and never leave a password hint out in the open or make it publicly available for hackers to see

Reset your password when you forget it. But, change it once per year as a general refresh.

If you want to make it easier to manage your passwords, try using a password management tool or password account vault.

4. Use Two-Factor or Multi-Factor Authentication

Two-factor or multi-factor authentication is a service that adds additional layers of security to the standard password method of online identification. Without two-factor authentication, you would normally enter a username and password. But, with two-factor, you would be prompted to enter one additional authentication method such as a Personal Identification Code, another password or even fingerprint. With multi-factor authentication, you would be prompted to enter more than two additional authentication methods. After entering your username and password.

According to NIST, an SMS delivery should not be used during two-factor authentication because malware can be used to attack mobile phone networks and can compromise data during the process.

5. Learn about Phishing Scams – be very suspicious of emails, phone calls, and flyers

We recently blogged that phishing scams are nastier than ever this year. In a phishing scheme attempt, the attacker poses as someone or something the sender is not to trick the recipient into divulging credentials, clicking a malicious link, or opening an attachment that infects the user’s system with malware, trojan, or zero-day vulnerability exploit. This often leads to a ransomware attack. In fact, 90% of ransomware attacks originate from phishing attempts.

A few important cyber security tips to remember about phishing schemes include:

Bottom line – Don’t open email from people you don’t know

Know which links are safe and which are not – hover over a link to discover where it directs to

Be suspicious of the emails sent to you in general – look and see where it came from and if there are grammatical errors

Malicious links can come from friends who have been infected too. So, be extra careful!

6. Protect Your Sensitive Personal Identifiable Information (PII)

Personal Identifiable Information (PII) is any information that can be used by a cybercriminal to identify or locate an individual. PII includes information such as name, address, phone numbers, data of birth, Social Security Number, IP address, location details, or any other physical or digital identity data.

In the new “always-on” world of social media, you should be very cautious about the information you include online. It is recommended that you only show the very minimum about yourself on social media. Consider reviewing your privacy settings across all your social media accounts, particularly Facebook. Adding your home address, birthdate, or any other PII information will dramatically increase your risk of a security breach. Hackers use this information to their advantage! This is one of the key Tips For Cyber Security When Working From Home.

7. Use Your Mobile Devices Securely

According to McAfee Labs, your mobile device is now a target to more than 1.5 million new incidents of mobile malware. Here are some quick tips for mobile device security:

Create a Difficult Mobile Passcode – Not Your Birthdate or Bank PIN

Install Apps from Trusted Sources

Keep Your Device Updated – Hackers Use Vulnerabilities in Unpatched Older Operating Systems

Avoid sending PII or sensitive information over text message or email

Leverage Find my iPhone or the Android Device Manager to prevent loss or theft

Perform regular mobile backups using iCloud or Enabling Backup & Sync from Android

Top New Threats in Mobile Security

8. Backup Your Data Regularly

Backing up your data regularly is an overlooked step in personal online security. The top IT and security managers follow a simple rule called the 3-2-1 backup rule. Essentially, you will keep three copies of your data on two different types of media (local and external hard drive) and one copy in an off-site location (cloud storage).

If you become a victim of ransomware or malware, the only way to restore your data is to erase your systems. And restore with a recently performed backup.

9. Don’t Use Public Wi-Fi

Don’t use a public Wi-Fi without using a Virtual Private Network (VPN). By using a VPN, the traffic between your device and the VPN server is encrypted. This means it’s much more difficult for a cybercriminal to obtain access to your data on your device. Use your cell network if you don’t have a VPN when security is important.

10. Review Your Online Accounts & Credit Reports Regularly for Changes

With the recent Equifax breach, it’s more important than ever for consumers to safeguard their online accounts and monitor their credit reports. A credit freeze is the most effective way for you to protect your personal credit information from cyber criminals right now. Essentially, it allows you to lock your credit and use a personal identification number (PIN) that only you will know. You can then use this PIN when you need to apply for credit.

Top Causes of Security Breaches

Hacking, phishing, and malware incidents are becoming the number one cause of security breaches today. But, what’s more troubling, these hacking attempts are the result of human errors in some way. Education and awareness are critically important in the fight against cybercriminal activity and preventing security breaches.

We hope you found these personal cyber security tips and the knowledge of how personal security breaches occur to be helpful in mitigating your risk from a security incident.

Let us know if you have security tips in the comments below!

Tell us what you think about this article Tips For Cyber Security When Working From Home.

www.mydigitaltomorrow.com

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shivamgumber50 · 5 years ago

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BENEFITS OF TAKING ONLINE CLASSES

Benefits Of Taking Online Classes

No doubt, the transition to online learning due to COVID-19 was sudden and hasty.

But the Master in Public Health student at Harvard University told Study International that all things considered, it’s been a positive experience.

“In many ways, it feels like we’ve been on track for this for some time, with virtual events, growing ubiquitousness of online spaces, and such,” the part-time student said.

“Overall I think it’s been pretty successful; in some cases, I actually feel more engaged given that I can see everyone very closely and vice versa. The discussion is also more interactive.”

With the current COVID-19 pandemic grounding flights and temporarily stalling travel. Many students have put their study abroad plans on hold.

While you may not be able to be somewhere physically right now. It doesn’t mean you can’t earn an online degree or certificate from an overseas university.

And as Jenna attests, it doesn’t mean classes will be any less interactive or engaging. Either just because they are no longer conducted in 100-person lecture halls or laboratories.

When done right, online learning comes with many benefits. Considering that universities may not be going back to in-person classes for at least a couple more months. With some experts estimating it would take up to a year before a coronavirus vaccine becomes commercially available. This should come as welcome news for all those planning to go to university in 2020.

Read on for more major benefits of online learning:

Flexibility

This is a major draw for those who need some wiggle room when it comes to doing an online course. Indeed, the 2020 Online Education Trends Report found that for the fourth year in a row, convenience and flexibility topped the list of reason for students opting for an online programme rather than on campus.

If you’ve got a full-time job, family obligations, or just study better on a flexible schedule instead of a fixed one, online degrees lets you save commuting time and complete modules at your own pace and schedule.

You can study in the morning, afternoon, evening or night — whatever works best for you, instead of adhering to a class schedule.

You have your own learning environment

One of the benefits of online learning is that can create an environment that works for you when you’re an online learner.

Instead of having to soundproof your room because of noisy housemates or having to hunt for a spot in a crowded university library, you can set up your own quiet space in your room or another area of the house.

If you aren’t feeling productive at home, you can also study in a community library or a cafe, whatever is best for you. Some people find in-person classes distracting, so if you’re one of them you don’t have to worry about this with an online programme.

Some people also learn better in online environments compared to traditional classroom settings.

James Healy, another student in the Master in Public Health programme at Harvard Medical School. He observed that the transition has been pretty easy as they had been using Zoom.

While he feels it detracts from the university experience, it’s a pretty good alternative due to the circumstances.

He said, “Interestingly, I have noticed that it is easier for some students to speak up in class. As they are not as intimidated by being in a lecture hall with over one hundred people. And are instead at ease by the comfort of their room.”

Today’s online students also have the benefit of using social media to interact with one another.

In the book Social media: the new tool in business education, researchers wrote: “Online learning environments offer an educational domain that is unique in terms of the potential for interaction, participation and collaboration.”

“The use of social media can also create a unique learning experience. By enabling students to engage in networks that extend beyond the traditional confines of the classroom.”

Key Benefits Of Taking Online Classes

Here are the following key benefits of learning online:

Student Centered: Every student has his/her way of learning

Cost Effective: It offers a lot of saving as it avoids students from travelling to distances.

Interaction: Online Classes are less intimidating than traditional classrooms and could help increase student interaction.

Student Controls Study Time: Students do not have to sit for longer periods of time. Lessons can be paused when needed.

Accessibility: Online courses can be accessed 24 hrs a day any time.

Class 11 Commerce Online Preparation

The Class 11 Commerce Video Lectures

Class 11 Commerce pendrive Classes

Demo Lecture Link

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shivamgumber50 · 5 years ago

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Class 11 Commerce Online Preparation

Commerce is an important academic stream that imparts a detailed knowledge related to economy, finance, accounting and others.

Specifically , the subjects included in this stream are Economics , Business Studies , Accountancy and English along with a choice of Maths or Informatics Practices.

A perfectly devised syllabus plays a vital role in imparting required knowledge to students so that they can go for further studies and ensure a bright future.

CBSE commerce class 11 syllabus is a competent resource for students as it is structured with all relevant topics, which provide essential knowledge to students.

Even though various institutions follow there own structure of studies and exams , but they are more or less similar to that given by CBSE.

So , to guide students on illuminated paths. And help them gain real knowledge of concepts here is the Class 11 Commerce Online Preparation by Esuccessmantra.

Class 11 Commerce Video lectures

Class 11 Commerce Online Video Lectures In Saharanpur , Dehradun , Yamunanagar.

Our video notes and in-video assessments are ideal for quick revision of topics.

Our well-written study materials will support you to score more marks in the board exams.

Commerce as a stream is a gateway that leads the students towards various professional courses after completing class 12.

Chartered Accountancy (CA), Company Secretary (CS), Cost and Management Accountant (CMA), Chartered Financial Analyst (CFA), Banking Sector, Teaching Profession, etc., are few famous carrier options for commerce professionals.

Commerce as a course of education can be interpreted as a study of business and trade pursuits such as the exchange of goods and services from the producer to the final customer.

The important subjects that are educated in the Commerce subject in class 11th, comprise Accountancy, Economics, Business Studies, Statistics, Mathematics and Informatics Practices.

There are various combinations of subjects that the students can choose in their class 11

Class 11 Commerce Pendrive Classes

The Class 11 Commerce pendrive Classes In Saharanpur , Dehradun , Yamunanagar.

Class XII CBSE Commerce USB Pendrive Course Ver 2.0 (Accounts Business studies Economics) with English (core).

All Lessons are Interactive Multimedia Video lessons with multiple Questions on the Basis of CBSE Evaluation Blue Print.

Topic WISE TEST of All — 4 Subjects. Total TOPICS available are _121 X 50 QUESTIONS

High quality content by Teachers, Resource Persons. It is easy to understand and remember, you can revise faster.

Format: Pen Drive/USB, Language: English, Valid Upto: life-time Active

Video can run on any laptop/computer also can be configure windows operating system.

Exam Attempt Year: 2020, Topics Covered: CBSE syllabus based all topics.

Demo Lecture Link

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Test Your Knowledge Through Scheduled Mock Tests

Our students also get access to schedule mock tests and practice sets.

Upon successful registration, you will get access to mock tests.

The syllabus and time table for the mock tests will be share in advance to help you prepare in time.

The mock tests are mark just like in the main examination pattern to help you track your progress.

The question paper format and pattern are similar to the main examination to give you a real feel of the exam.

Once you attempt any mock test, you have to send the scanned answer copy to our email ID.

Our experts will check the content and provide the result as well as the answer key.

You can match the answer key with your answers and analyze your weak and strong points.

We at success mantra ensures to provide the best roadmap towards their success/destination.

Success mantra is the one of the best ed-tech firm with the mission of providing best quality teaching to their students via many electronic mode as well in physical mode.

We are proud to say that we have achieved our objectives to great extent resulting in many toppers and high scorers student from SUCCESS MANTRA and best success rate among the industry.

However it is not the end but the start only towards imparting knowledge to students across the globe and helping them in achieving their targets although it depends upon the skills, ability and hard work of the students we are just guide to them.

Preparing for class 11th commerce board exams becomes easier with class 11 Commerce online preparation video lectures.

Contact our exam expert now to know more about the course, duration, and other details.

www.esuccessmantra.com

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shivamgumber50 · 5 years ago

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Class 12 Commerce Online Preparation

Class 12 Commerce Online Preparation In Saharanpur , Dehradun , Yamunanagar.

Class 12 is a crucial stage in a student’s life. The pressure of preparing for the board exams is not easy, which is why we have the right resources for learning the chapters covered in your CBSE Class 12 syllabus.

At Esuccessmantra, we follow a tested board exam strategy which our students live by—read, revise, practise and assess.

Esuccessmantra’s study materials include video lessons, subject notes, sample papers, previous years’ question papers and more. To understand the chapters, you need to create a plan by first going through the latest syllabus which you will find here.

You must prepare your study timetable for each subject. Allot time for reading our study materials such as chapter notes.

These notes will quickly take you through the key points of each chapter in the syllabus.

The next step is to revise the chapters as much as possible. Also, avoid relying on mugging up the answers.

And in order for you to understand better, we have video lessons which will enhance your learning experience and make studies interesting.

Why must you study with Esuccessmantra?

Our CBSE 12 board exam revision notes, solutions for sample question papers and other online learning resources are based on the latest CBSE syllabus.

You get free textbook solutions and doubt-solving sessions with experts.

Class 12 Commerce Video lectures

Class 12 Commerce Online Video Lectures In Saharanpur , Dehradun , Yamunanagar.

Our video notes and in-video assessments are ideal for quick revision of topics.

Our well-written study materials will support you to score more marks in the board exams.

1. Easy to access anytime

With video lectures, your students can learn anywhere from their mobile devices: laptops, tablets or smartphones. Just make sure the format of your lecture is supported on all devices.

An unsupported file format can become a nasty surprise when it comes to playing your lecture on an iPad or other popular device.

Esuccessmantra offers the perfect solution – it creates video lectures in the combined Flash & HTML5 format, so you can play your lecture in all browsers and mobile devices.

2. Learn whenever you want

Let your students enjoy the process of learning whenever they want. Just upload your video lectures online and send your students a link.

3. Learning at an individual pace

Every teacher knows that each student has his own pace of learning. With video lectures, all students can learn at their own individual pace, which will maximize the results of e-Learning.

4. Many ways to use

Video lectures are widely recognized as a type of distance learning. However, you can also use them in your in-class teaching. Such an innovative approach to teaching will engage your student and encourage your colleagues.

5. Easy to deliver

You can provide students with unlimited access to all your learning materials by uploading video lectures to the Web or LMS. Alternatively, you can create a CD or send your lecture by email.

For instance,Esuccessmantra just takes a single click of your mouse to publish the created video lecture to one of these destinations.

6. More effective learning

If a student happens to miss one of your lectures, you can send him the link to the lecture video (or simply make regular posts on your blog or website for all students to access at their convenience). This allows all your students to keep up with the curriculum.

7. Opportunity for self-study

In your interactive video lecture, you can refer to more useful materials and resources for self-study. Also, you can record an additional lecture that complements in-class activities.

8. Chance for self-testing

Video lectures can be especially useful for the teacher himself. Using the recording of the lecture, the teacher can take a look at his presenting skills to find out what can be improved.

See this example of an effective video presentation made with Esuccessmantra:

Class 12 Commerce Pendrive Classes

Class 12 Commerce pendrive Classes In Saharanpur , Dehradun , Yamunanagar.

Class XII CBSE Commerce USB Pendrive Course Ver 2.0 (Accounts Business studies Economics) with English (core).

All Lessons are Interactive Multimedia Video lessons with multiple Questions on the Basis of CBSE Evaluation Blue Print.

Topic WISE TEST of All – 4 Subjects. Total TOPICS available are _121 X 50 QUESTIONS

High quality content by Teachers, Resource Persons. It is easy to understand and remember, you can revise faster.

Format: Pen Drive/USB, Language: English, Valid Upto: life-time Active

Video can run on any laptop/computer also can be configure windows operating system.

Exam Attempt Year: 2020, Topics Covered: CBSE syllabus based all topics.

Demo Lecture Link

Click Here

Test Your Knowledge Through Scheduled Mock Tests

Our students also get access to schedule mock tests and practice sets.

Upon successful registration, you will get access to mock tests.

The syllabus and time table for the mock tests will be shared in advance to help you prepare in time.

The mock tests are marked just like in the main examination pattern to help you track your progress.

The question paper format and pattern are similar to the main examination to give you a real feel of the exam.

Once you attempt any mock test, you have to send the scanned answer copy to our email ID.

Our experts will check the content and provide the result as well as the answer key.

You can match the answer key with your answers and analyze your weak and strong points.

Preparing for class 12th commerce board exams becomes easier with class 12 Commerce online preparation video lectures.

Contact our exam expert now to know more about the course, duration, and other details.

www.esuccessmantra.com

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shivamgumber50 · 5 years ago

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6 Sectors To Grow Post Covid-19

COVID-19 has engendered unprecedented disruptions across sectors. From suspending flights and trains to restricting the movement of people and vehicles, it has had a large-scale impact on the Indian economy.

The Indian market has fallen about 30 percent from its record high of 12,140 registered. And a large part of the fall could be attributed to the global sell-off amid signs of economic slowdown. Due to the rise in Coronavirus cases across the globe.

At a time when the global economy is going through a recession, India Inc. is likely to face a rub-off effect which will in turn impact demand and earnings.

However, some sectors are also considering this hour of crisis as an opportunity to innovate their existing business models and create solutions. Some sectors are likely to get positive impact by the Covid-19 outbreak.

Coronavirus is having a major impact on the global economy and the stock markets across the globe. India is among the top 15 economies which are most affected due to this pandemic.

The positive side for the Indian economy is the significant correction in the crude oil prices as India imports 85% of its oil needs which is the silver lining, suggest experts. Sectors that are defensive in nature as well as focused towards consumption are likely to do well along with insurance sectors.

1. E-Commerce

Prior digitalization investments are paying off in moments that we’re experiencing today. Especially if companies already underwent digital transformation, making their relevant offers and services consistent with a focus on customer experience. With e-commerce being a fundamental element to keeping the business alive and thriving.

Focusing on e-commerce, analysts were already expecting a continued strong growth over the coming years. Which will be mainly driven by the further adoption of mobile shopping and connecting more and more new commerce touchpoints like chatbots, voice assistants, smart devices, social media etc. But that was all before the world went into lockdown.

People are turning towards buying via digital channels, +10-35% based on a U.S. consumer survey conducted by Civis Analytics and L.E.K. Consulting. We expect that companies with a strong digital experience will do better weather the storm and overcome the economic downturn.

We can’t be sure of how our physical shopping aisles will look in the future. But what we do know is that e-commerce will inevitably play an even stronger role in the virtual checkout lanes that drive bottom lines for retailers much faster than expected.

2. Banking

The Indian banking industry witnessed unprecedented growth since the 2008 financial crisis up until about a couple of months before the COVID-19 outbreak. A looming slowdown has now been exacerbate as the entire economy comes to a screeching halt.

The crisis, however, is also providing the BFSI space with an unparalleled opportunity to bring about a fundamental change in the way that it functions.

India is a cash-driven economy that, despite large-scale measures such as demonetisation, has not been outgrowing its dependence on cash. This seems to be changing, as the viral nature of the novel coronavirus has made Indians circumspect of cash.

Investing in large private Banking/NBFC would be considered as a safe bet. Going forward, in the medium to long-term we expect a recovery in the FMCG/ Consumer Durables sectors with improvement in the overall economy and uptick in demand.

3. Medical

The healthcare sector is at the epicentre of this unprecedented global pandemic challenge, and the private sector has risen to the occasion, by offering to the government all the support it needs, be it testing support, preparing isolation beds for the treatment of Covid-19 positive patients or deploying equipment and staff in identified nodal hospitals.

Pharma counters will be the immune to the economic slowdown. And we believe these counters have been in focus post the virus breakout.

As people adopt better personal hygiene practices in the post-COVID-19 world. The consumption of nutrition and wellness products is expected to see a rise. At present, products like disinfectants and sanitisers are recording the highest sales. A trend that seems likely to continue and become deeply ingrained in consumer behaviour. These trends make medical one of the biggest Sectors To Grow Post Covid-19

Fitness products like fitness tracking gadgets and apps are also seeing a surge in demand. This shift in mindset towards healthier living opens the door for collaborations between fitness product manufacturers and healthcare providers. This will create a positive impact on the country’s GDP in the coming years.

Moreover, as people turn to the online medium, provisions like online medicine delivery and teleconsulting. These already seeing stellar growth owing to the lockdown – will rise even further in the future.

4. Education

Online has become the default mode of education during this long lockdown period in the wake of Covid-19. What this means for the institutions and academic leaders, administrators and students in the long run is getting clearer.

Among many economic sectors, the higher education sector is undergoing a tectonic shift right now. What several futurists and education technologists have been forecasting for long, is now happening.

At least for two decades now, edutech (short for Education Technologies) enthusiasts have been predicting that technology will become the biggest intermediary of teaching–learning processes.

In the wake of Covid-19 pandemic, millions of students across the globe driven out of their university spaces, and professors are confine to their homes. Higher education stands disaggregated, and faculty and students are grappling with the sudden new norm of completely online teaching and learning.

5. IT Sector

India’s $180-billion IT sector has a heavy dependence on business from the US and Europe. Making its fortunes integrally linked with the performance of these international markets. As top clients from these regions reduce their IT spending in the wake of the COVID-19 outbreak. Indian IT companies should leverage their core value proposition and restructure their existing offerings at competitive price points.

This will help players to survive in the short term. While preparing them to capitalise on the digital opportunity that will come knocking at their doors once the world goes digital. Developing the core IT infrastructure and new-age capabilities. Therefore, will become a priority for IT companies as they navigate the current choppy waters with speed, skill, and agility.

The growth isn’t limited to just these sectors and will surely extend itself into many avenues of the Indian economy. As the economy slowly starts juggling back to normalcy after lockdown lifts. It would be interesting to see how these transformations play out for the existing infrastructure and larger community.

6. Insurance Sector

The Indian life insurance industry has evolved in the last two decades post privatization of the industry in 2000. While growth has been aided by strong capital markets. There have also been interim setbacks in the form of regulatory changes. The private players have shown healthy growth since 2014.

Going forward, insurers are well poise to maximize the long term growth potential of the industry on the back of a stable regulatory environment. And favorable demographics and increasing digital adoption by the customers.

These are few factors outlining the same as changing demographic profile & low insurance penetration. This makes insurance one of the 6 Sectors To Grow Post Covid-19 Keeping these factors in mind insurance industry have big scope in coming fiscal years and currently looking at fundamentals many stocks are available at attractive valuations.

These are the 6 sectors that will likely to grow post covid-19 era.

Check out our latest blogs here https://mydigitaltomorrow.com/blog-2/ .

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shivamgumber50 · 5 years ago

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How Corona Has Boosted Delivery Business Worldwide

Coronavirus has adversely affected the global economy. Name any sector, be it hospitality, goods, airlines, transport, or any other, all are facing unprecedented crisis.

But even in this grim situation has an unseen benefit for few industries. In this article, we are going to discuss the same.

The spread of pandemic has come as a boon for the e-commerce companies. As more people prefer buying goods, especially grocery items, vegetables and other daily needs from online platforms.

According to industry insiders, e-commerce companies such as Flipkart, Amazon, Bigbasket, and Grofers have witnessed about 20-30 per cent spike in orders. As customers are avoiding visiting crowd places like malls and supermarkets.

In such an environment, where an increasing number of people are also working from home. These firms are doubling down to bring convenience to customers and win their trust. “In the last two weeks, there has been at least a 25 per cent spike in orders. This has put extra pressure on the delivery network,” said an e-commerce industry executive.

These companies are seeing an increase in demand for products. Such as fresh fruits and vegetables, milk, flour, rice, and lentils, and personal hygiene items. Like sanitizers and soaps and household cleaning products. Other products include instant noodles, baby food and Ayurvedic items.

Similar Trends Worldwide

These trends are similar to the pattern in China. Where consumers increasingly relied on the internet to get their daily supplies. And other products because of COVID-19, according to experts.

People in China are going for online groceries to fulfil their daily food supply. As per the French retailer Carrefour, there has been an increase of 600% in the vegetable deliveries during the lunar New Year period. Moreover, the Chinese online retailer JD.com witnessed a growth of 215% year over year. To a massive 15000 tons during a short period.

Online grocery delivery service Grofers is ensuring availability of sufficient stocks from its brand partners. They are working closely with manufacturers for seamless supply of its own brand assortments. It has increased procurement capacity of its own brands two times. And plans to extend it to five times if required.

Grofers has also hired 2,000 people from industries that were hit by the crisis. Such as textile, manufacturing, and services and plans to hire an additional 5,000 warehouse and delivery staff over the next two weeks. It has partnered with platforms such as Zomato to get their delivery fleet on board.

Food Delivery Services

Experts believe that restaurant companies and third-party delivery firms can boost their earnings by providing meals to the hungry self-isolated consumers.

Many companies such as Grubhub Inc., DoorDash Inc.and Uber can see a surge in food delivery orders as the majority of people would opt to stay at home and avoid travel. The restaurants companies are also adapting to the Pandemic situation.

As per Oppenheimer analyst Jason Helfstein, food delivery businesses can benefit from the surge in the orders as more and more people would be working from home. And wouldn’t be encouraged to go to a crowded restaurant.

Uber CEO Dara Khosrowshahi also suggested that UberEats could benefit from this situation as more and more people would stay indoors. Not only this, North American delivery company Grubhub.

Many of the food delivery companies across the globe are contactless delivery methods. Many companies like Postmates, DoorDash, Glovo, Just Eat, and Deliveroo, Zomato, Dominoz, and McDonald’s have introduced a zero-contact approach to their deliveries.

Contactless Delivery

To avail these services, all the customers will have to select a new option on the application before they place an order.

In contactless delivery, the delivery person will keep the food in front of the customer’s doorstep to avoid the risk of infection. The delivery person will also wait outside to ensure that the order is collected. How Corona Has Boosted Delivery Business.

Chipotle Mexican Grill Inc. announced on 12th March that it’s going to offer free delivery from 15th March to the end of the month. They also announced to offer delivery options that will limit person-to-person contact. Moreover, they will also add tamper-evident packaging to ensure sealed deliveries.

Amazon to hire additional 100,000 employees

To meet the surge in demand from online shopping due to the coronavirus outbreak, Amazon has announced to hire an additional staff of 100,000 employees in the U.S.

Amazon is looking to hire extra part-time and full-time positions for both delivery workers and warehouse. They have also announced to hike the pay of these employees by $2 per hour in US, €2 per hour in EU countries, and £2 per hour in the UK. Currently, Amazon is paying around $15 per hour in a few areas of the U.S.

Amazon has been badly hit by the product shortages and delivery delays amid the coronavirus outbreak. The continuous spread of the pandemic has made people avoid going outside and heavily rely on the online retailers.

Amazon had said that many of their popular brands and items were out of stock. While many of them were taking longer to deliver than usual. This made them put a notice that reads: “Inventory and delivery may be temporarily unavailable due to increased demand. Confirm availability at checkout.”

Not only this, but the same-day or two-day delivery options available to their prime customers have also witnessed delay of several days.

Increasing Demands

Amazon is experiencing increased demand from the customers on several fronts. As shoppers continue to stock up online, various services like Amazon Fresh grocery and Prime Now are reporting limited availability as the shoppers were unable to make deliveries.

Amazon has also relaxed its attendance policy for the warehouse workers. So that they can take unlimited unpaid time off for the month of March.

The company is also taking extra precautions at their various fulfilment centres by increasing the frequency of cleaning at all the sites. They have also informed their employees to sanitize and clean their vehicles. And workstations at the start & end of all the shifts.

Amazon also has advised their employees worldwide to work from home until the end of March. This directive is applicable for all the employees at Amazon’s corporate offices.

Conclusion

The COVID-19(Coronavirus ) pandemic is spreading at an exponential rate throughout the world. It has affected businesses across the world in an unprecedented manner. Many industry verticals are finding ways to sustain this grim period.

Whereas, delivery businesses are witnessing a high surge in the delivery orders. As the time passes, we’ll see new ways as to how this delivery business deals with this sudden increase in the order.

Write what are your thoughts on this article How Corona Has Boosted Delivery Business

www.mydigitaltomorrow.com

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shivamgumber50 · 5 years ago

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SEO Services In Dehradun

Need SEO Services In Dehradun by a Top SEO Company In Dehradun. You are at the right place as we are the Best SEO Services in Dehradun. In Dehradun internet usage and online buy and selling of products is increasing day by day. So every business have require of good online presence and ranking in search engine on top of search results in Dehradun.

You may know the majority of the population (97 percent, to be exact) goes online to find local products and services. What you may not know is that 70 percent of people ignore paid ads and look for organic results.

Importance of SEO for businesses in Dehradun

SEO is Search engine optimization and used for ranking on Search engine like, Google, Bing and yahoo. As good SEO help websites to get on first page of search results and bad optimization can bring your website on Google spam box and may penalize from search ranking or loose your site from index.

It’s very important to rank on first page for any business in search results for high conversions otherwise you will not get even a single conversions. Every business spent money on SEO for leads, if you are not founded by potential people, how you get conversions.

These are top businesses of Dehradun those must have require of SEO, PPC and other online marketing services for reach to their potential customers. Real Estate, Hotels, health cares, doctors, shopping malls, buying and rental services,Layers, Astrologers, cab services tour and travelers.

Why choose My Digital Tomorrow for SEO In Dehradun

If you’re searching for the best SEO Services In Dehradun that knows how to drive results, My Digital Tomorrow fills your search criteria. We’ve been providing outstanding SEO Services in Dehradun to many local and clients.

We are Individually Google Analytics Qualified.

MyDigitalTomorrow work with 100% first page guarantee for your keywords.

We will research and discuss all keywords those can beneficial for you.

Optimize your site structure Google friendly for Crawler bots.

Monthly Reporting of your Keywords Position and improvement.

Our Online Marketing Services

SEO (Search Engine Optimization) For optimizing website for high ranking in organic search results for specific keywords.

ORM (Online Reputation Management) For manage your business reputation for audience audience.

PPC (Pay Per Click) For instant reach and growth of business through search engine ads to potential customers.

SMO (Social Media Optimization) For engage with your clients on social media sites.

SMM (Social Media Marketing) For target your audience and increase sales through social networking sites.

Web Developement Get Mobile Friendly Websites

Should You Hire SEO Services?

It makes finding the information they want easiest. If you use Search Engine Optimization, you’ll see your ads reaching organically in a few weeks. If you optimize your website to rank better organically. The works you do today will be evident in the search results for weeks.

Business Credibility in SEO

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not consciously realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.” This may sound a bit far-fetched. But let’s look at it like this: back in the golden age of the yellow pages. If you were looking for a plumber? Did you feel more confident in calling the guy on the seventh page of the listings? Or did you, like most people, start from the first page and work your way through? Your customers may not realize it. But high search rankings make you more credible in their eyes.

So what does this mean for your business? It means that if you can continually show in all these search results that you are gaining more. And more mindshare with each potential customer. Chances are very good that they will eventually click through to your website. And since you continually displayed in all their search results. They will trust you that much more. Which brings us to the next reason why SEO is important for your business. We will give you the best SEO experience. And help your business reach far. Join My Digital Tomorrow today. And make your website ranking and reach go far.

Need Best SEO Company in Dehradun?

If you’re interested in creating an SEO Campaign that drives results or need SEO help. My Digital Tomorrow is the agency for you. Trust one of the SEO Services in Dehradun.

Call us at +91 8218947220 to learn more about My Digital Tomorrow’s SEO Services for your business.

E-mail us at [email protected]

Visit www.mydigitaltomorrow.com

For More Detailed article On SEO refer this article SEO Management Services.

#SEO

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shivamgumber50 · 5 years ago

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Best PPC Services in Saharanpur

Want More Clicks, Leads, and Sales?

Need PPC Management Services by a Top PPC Company. You are at the right place as we provide Best PPC Services in Saharanpur. You may know the majority of the population (97 percent, to be exact) goes online to find local products and services. What you may not know is that 75 percent of people say paid ads make it easier to find the online information they’re looking for, and 63 percent of online searchers say they click on paid ads. If there’s ever been a time to invest in Pay Per Click Services, that time is now.

In the first place, PPC advertising is highly controllable, moreover, it is a cost-effective way to earn a spot at the top of Google Search Results as well as on websites and digital platforms where your target audience spends the most time. But, to get a high return you need a PPC services company that makes data-driven decisions, continually optimizes your campaigns, and looks at your entire funnel to help turn visits into sales. Who does that? My Digital Tomorrow one of the Best PPC Services in Saharanpur does that. When you choose us, you get the peace of mind that your PPC Google Ads are being managed by certified Google Ads Experts and PPC Specialists.

PPC Services Our Company Specializes In

Paid Search Campaigns

Social Media Campaigns

Google Ads Management

Google Local Services Ads Management

YouTube Advertising

Display Ads Management

Shopping Ads (Ecommerce) Management

What’s Included In Our Google Adwords PPC Services?

PPC Advertising is a cost-effective, quick way to get more website traffic, leads, and sales. When you choose our PPC Company for PPC Management, you’ll get:

A Digital Competitor Analysis

Custom Data-Driven Ads

Researching keywords to find what and how your customers are searching for your services.

Creating an ad copy and creatives for high-performing ads.

Split-testing ad copy and creatives.

Conducting competitor research on ad copy and creatives.

PPC Ad Tracking and Analysis

Tracking average ad positions by the campaign.

Analyzing the click-through rate.

Tracking and optimizing cost-per-click.

Tracking leads, calls, and sales.

Attributing revenue to each paid campaign.

PPC Campaign Management

Managing and tweaking bids for each campaign.

Monitoring keyword search queries and adjusting bidding.

Monitoring the average position, click-through-rate, and cost-per-click.

And more optimizations for campaign improvement.

Paid Search Campaigns

Paid ads that target consumers based on their queries in search engines.

PPC-ad-specific landing page optimizations.

Coordinated paid search and SEO campaigns.

Display advertisement campaigns.

Retargeted ads and remarketing campaigns.

PPC Advertising Across Multiple Platforms

Paid Social Media Marketing campaigns on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more.

YouTube advertising.

Google Ads Campaign Management.

Google Local Services Ads Management.

What Is PPC?

PPC stands for pay per click, which is a type of internet marketing and advertising in which advertisers display ads on different websites and platforms and pay a fee each time one of their ads is clicked.

What Does a PPC Management Agency Do?

In a nutshell, a PPC Management Agency like My Digital Tomorrow handles all the setup, design, copywriting, launch, and optimization of ads. We have a wide variety of PPC management packages, from enterprise to low-cost plans for small businesses.

75% of people say paid search ads make it easier to find the information they need when searching online. Customers who see retargeted ads 70% more likely to convert on your website.

Should You Hire a PPC Agency?

If your website does not come up prominently on the first page (multiple times), you’re losing business to your competition. There are two ways to increase your first-page visibility—search engine optimization services or PPC Advertising and Management. SEO is valuable because more people tend to click organic listings over paid ads, but 75 percent of people would click a paid search ad if it makes finding the information they want easiest. If you set up a pay per click account on Google Adwords, you’ll see your ads in a matter of hours. If you optimize your website to rank better organically, the work you do today may not be evident in the search results for weeks—even months and years.

Why Hire a PPC Agency to Manage Your Pay Per Click Ads?

Pay per click (PPC / CPC) platforms like Google Adwords are self-service platforms. You don’t technically need to hire professional PPC Management Services to set up and manage your PPC campaign; however, most small business owners lack the time, expertise and tools required to maximize ROI from a PPC Advertising Campaign.

PPC Advertising is incredibly measurable and controllable. The downside to this is that there are enormous amounts of data to analyze and interpret. Also layers of complexity the average business owner just doesn’t have time to manage. In other words, most home service business owners fail to track the phone calls generated by their PPC campaigns. The ratio of phone calls received versus online form submissions can be as high as 12:1. If you’re not tracking the phone calls generated by your PPC Campaigns, you’re rather missing more than half the picture. You’re almost certainly under-bidding on some keywords and over-paying for others. For the average small business investing in PPC Advertising Services, it’s far more cost-effective to outsource pay per click set-up, management, and ongoing optimization.

Switching PPC Companies?

Get a PPC Audit Done First. Before you invest a penny with a PPC Company you need a PPC campaign audit to put the right analytics tools in place and gather some baseline data. You need to know how your website functions today as a sales rep. This process can take anywhere from a few days to a week or a month. The process is important. Accurate measurement and campaign tracking is the foundation of every Blue Corona internet marketing service, including PPC Advertising. If you don’t know exactly how your paid advertising campaigns perform today, you can’t maximize your results and drive higher ROI. If you already have existing Google Ads, our team will start with a pay per click audit. We’ll review what you’ve done in the past and give you actionable recommendations for improving your performance in the future.

For clients utilizing us for PPC Management, we handle it all.

Why Select My Digital Tomorrow Over Other PPC Companies?

At My Digital Tomorrow, we try and let our clients speak for us. Everything we do comes from the perspective of a business owner, and we treat your business like our own. We can offer you a few guarantees other companies can’t:

YOU DON’T HAVE TO WORRY ABOUT LONG-TERM CONTRACTS. We won’t handcuff you for a specific amount of time. Ever.

YOU’LL OWN YOUR AD CREATIVES. In contrast, some PPC Advertising Companies won’t let you keep your ad creatives as much when you leave. Not us.

YOU’LL OPTIMIZE YOUR MARKETING COSTS. All your PPC ads are tracked, measured, and analyzed for improvements. This lowers your costs and raises results.

YOU GET THE PEACE OF MIND THAT WE WILL BEND OVER BACKWARDS FOR YOU. We believe in building partnerships, not acquiring clients.

IN ADDITION, YOU GET A DEDICATED ACCOUNT MANAGER to be your guide, as well as a support team. It includes an analyst, web designer/developer, and a dedicated PPC management specialist.

YOU GET DETAILED MONTHLY REPORTS that connect PPC performance to your bottom line.

Need Best PPC Services in Saharanpur?

Trust one of the Best PPC Services in Saharanpur. Call us at +91 8218947220 to learn more about My Digital Tomorrow’s PPC Advertising and Management Services for small businesses. Or E-mail us at [email protected]

Or visit mydigitaltomorrow.com

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shivamgumber50 · 5 years ago

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Productive Things To Do In Lockdown

With communities worldwide in lockdown as the corona virus spreads, countless people may be struggling to pass the time. For some non-stop Netflix and amazon prime series may sound like a good solution, but is it worth watching? Does it add anything to your productivity?

Instead of getting bogged down by the thought, this is an opportunity to build new skills, explore hobbies and do things you’ve always wanted to. There are a plenty of Productive Things To Do In Lockdown.

One can make best out this lockdown if we learn new things and build good habits which can help us lifetime. As I’ve already said there are a lot of stuff one can do. So here are the things how one can utilise their time in quarentine.

6 Productive Things To Do In Lockdown :

1. Become a Bookworm

Books hold and keep all kinds of information, stories, thoughts and feelings unlike anything else in this world. Reading books can help us learn, understand and makes us smarter. Not to mention the knowledge, vocabulary expansion and thinking skills we develop, so read a good book today!

Also, research suggests that reading books keeps you smarter and more empathetic. Perhaps, the secret to getting through these times all in one piece is hidden in one of those books lying on your bookshelf unread for the longest time? So go and try reading.

What if one has no book at all ? There is no excuse you can read them online. There are ‘n’ number of apps and websites from where you can read. Reading especially self help books can help you get rid of depressing thoughts and reduce stress in these tough times when all time you get some depressing news from everywhere.

2. Take on Yoga and Meditation

Embrace your inner yogi by finally getting round to taking up these practices.

You need to do an activity for 21 days for it to become a habit. If you have been thinking of getting fitter, take up yoga or Pilates, or join a functional workout class from home. Many yoga and fitness trainers are offering classes online at this time—follow them on their social media pages to find the best option. What’s more, the fitness and aerobics videos on YouTube can be real fun!

Apps such as Calm and Headspace can get you started with meditation. There are also free online videos of yoga classes, including this short one from Sivananda Yoga. The world needs calm heads more than ever.

3. Learn a New Skill Online

Millions of users are signing up for free courses taught by professors from Harvard and other top universities. For many of us in self-isolation, it can feel like the coronavirus has put the world on hold as we wait for release from our temporary imprisonment. But increasing numbers of people are using the time to build their skillset, with an upsurge in enrolments on online learning platforms such as edX, FutureLearn and Coursera.

Devoting some of our quarantine time to self-education makes sense. Besides helping to bolster your career during this economic uncertainty, learning a new skill can give you a sense of control that will help cope with anxiety engendered by the epidemic.

4. Create a Personal Development Plan

We don’t know how long the lockdown period, or even the pandemic, will last in its current state. Working environments might look very different when this does happen, therefore, it is important that your skills and abilities fit the market and role you operate within.

Always keep your personal development plan near and work to improve your personal and professional situation. Reading books and enrolling on a course might be enough… either way, always keep this in mind in case there are surprises later on.

5. Form A Routine

Finally the most difficult and cliche advice that everyone gives and we too are not spared from giving this one. Forming a routine sounds too good to be true during lockdown. Like every other thing this too is difficult in beginning but it’s worth forming a routine in this time. Don’t get discouraged if you can’t follow just try and be consistent.

Write down a routine (with timescales) of the activities which you will be doing and trying for the first time on a weekly basis. Stick to your routine and form the habits to keep your working and keep you productive during this lockdown.

6. Write

I just love this thing inking my thoughts and feelings on paper. This is the best time time to bring out your writer. You don’t need to be a Shakespeare for this. Just write down your quarantine experience and how you and people around you are doing in this lockdown.

Write a poetry or story. And if you are interested in blogging this is the best time to start a blog. Take up on any blogging course, there are a plenty available. You can write on different platforms blogger.com or medium. Or you can try a practice that I personally do myself. Just try to write 1000 words a day on any topic or write about your lockdown experience.

Finally an extra tip I want to share. After this whole corona thing, the world would be very much different from markets to workplace everything. So we need to plan for post corona days now. If we should try a business or if we already had one how can we do better in this as of changing times. Try to plan about your personal finance. Or learn a bit of investing.

Lastly an additional thought on these things. One don’t need to force themselves in these things as long as you are happy. You can still chill and watch any series on Netflix whether following these or not. But as I ‘ve already said that it’s worth forming habits and capitalising this time.

So these are some Productive Things To Do In Lockdown. If you like this article don’t forget to share it on your social media network.

Stay home stay safe.

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shivamgumber50 · 5 years ago

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How To Get Started With Email Marketing

As a savvy marketer, you’ve probably seen the reports that show email has the highest ROI of any marketing channel available. And you’re probably keen to start using it to drive sales and revenue for your business. But How To Get Started With Email Marketing? What are the steps you need to take to get up and running with email and ensure your campaigns are a success?

Did you know there are 3 times more email accounts than Facebook & Twitter accounts combined? Or that you are 6 more likely to get a click-through from email than on Twitter?

There are 3.8 billion email users worldwide. So if you’re looking for a way to reach your customers, email is the perfect place to find them. On average, email generates $38 for every dollar spent, which is a 3,800% return on investment.

I’ve already talked on Why use Email marketing? in my last post. If you haven’t read it yet make sure to check out and see how amazing and vast possibility is email marketing.

Before you get overwhelmed with the vast possibilities of email marketing. Let’s break down this post into and see what we will learn today.

Purpose of Email marketing

How To Get Started With Email Marketing

Create Strategy

Building Email list

How To Design Your Emails

Type Of Campaigns

Final Note

Purpose Of Email Marketing

Build Relationships: Build connections through personalized engagement.

Brand Awareness: Keep your company and your services top-of-mind for the moment when your prospects are ready to engage.

Content Promotion: Use email to share relevant blog content or useful assets with your prospects.

Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable.

Product Marketing: Promote your products and services.

Lead Nurturing: Delight your customers with content that can help them succeed in their goals.

How To Get Started With Email Marketing

Email marketing is the single most powerful channel to reach your audience, and it can be used to achieve a number of different objectives, so it’s worth spending some time thinking about what you want to achieve with it before jumping in.

Create Strategy

It can be tempting to simply sign up for an email marketing tool like Campaign Monitor and start sending your first campaign. But first we need to consider these:

1. Define Your Audience

An effective email is a relevant email. Like everything else in marketing, start with your buyer persona, understand what they want, and tailor your email campaign to your audience’s needs.

2. Establish Goals

Before you come up with your campaign goals, gather some context. Research the average email stats for your industry and use them as benchmarks for your goals.

3. Create a Way for People to Sign Up

You need people to email, right? An email list is a group of users who have given you permission to send them relevant content. To build that list, you need several ways for prospects to opt in to receive your emails. This is the most important part of How To Get Started With Email Marketing. Don’t be discouraged if you only have a few people on your list to start. It can take some time to build. In the meantime, treat every single subscriber and lead like gold, and you’ll start to see your email list grow organically.

4. Choose an Email Campaign Type

Email campaigns vary and trying to decide between them can be overwhelming. Do you send a weekly newsletter? Should you send out new product announcements? Which blog posts are worth sharing? These questions plague every marketer. The answer is subjective. You can start by learning about the different types of email campaigns that exist, then decide which is best for your audience. You should also set up different lists for different types of emails, so customers and prospects can sign up for only the emails that are relevant to them.

5. Make a Schedule

Decide how often you plan to contact your list, inform your audience upfront so they know what to expect, and stick to a consistent schedule to build trust, and so they don’t forget about you.

6. Measure Your Results

This should come as no surprise. As marketers, we measure everything. Being meticulous about every key metric will help you make small changes to your emails that will yield large results.

Build Email List

Now that you have established your goals and what you want to achieve from email marketing, it’s time to build your email list so you can start sending campaigns that those goals.

There are a couple of different ways you can build your email list.

Import a list Of Known Contacts

If you plan to use email to keep in touch with existing customers, then your email list can be built largely by importing your existing customers details into your chosen email marketing tool.

Before you import any contacts though, ensure you have adequate permission to email these subscribers. If you’re not sure, check out our Permissions guide or contact our support team as they’ll be happy to chat with you about permissions and uploading your list.

Build a new list from scratch

If you plan to use email to communicate with an audience whose email address you might not have yet, then you’ll need to start capturing email addresses and building your list from scratch.

Fortunately for you, there is a 2-part formula for building your email list that is followed by many of the most successful email marketers around. The formula is:

A valuable incentive + simple subscribe opportunities = large email list

Some incentives you could use to entice people to join your email list:

1. Make your offer solution-oriented and actionable.

Provide practical information that solves a problem and create a realistic way to achieve the solution.

2. Ensure that the asset is easy to consume.

Lead magnets should be delivered in a digital format. Whether it’s a PDF, a webpage, a video, or some other format, make it easy for your new lead to obtain and consume it.

3. Create your offer with future content in mind.

There’s nothing worse than signing up for a great offer only to be disappointed by the content that follows. Make sure your offer is aligned with the value that you will provide throughout your relationship, otherwise you risk damaging trust.

4. Treat your lead magnet as a stepping stone to your paid solution.

The point of your email list is to eventually guide subscribers to a paid offer. You offer free content to demonstrate the value that you provide as a company, and those free offers should eventually lead to your product or service.

5. Create offers that are relevant to each stage of the buyer’s journey.

Every new lead will be at a different stage of the buyer’s journey, and it’s your responsibility to know which. Segment your list from the beginning by providing separate opt-in offers that pertain to each stage of the buyer’s journey. You can tell a lot about a prospect’s mindset by the content they consume.

How To Design Your Emails

Let’s see How To Get Started With Email Marketing and design your email.

Header Bar

The Header Bar sits at the very top of your website and contains a call to action encouraging people to join as well as a form to input your email address.

Slider

A slider is small box that ‘slides in’ to the bottom corner of your website and contains a call to action encouraging people to subscribe along with a field for visitors to enter their email address. An excellent tool for setting this up on your own website is Scroll Box . This simple tool makes it easy for you to customize and insert a Slider into your website. And integrates directly with Campaign Monitor to feed any email addresses you capture into your list.

By following the email list building formula mentioned above and coupling a valuable incentive with prominent subscribe opportunities. You’ll find it easy to build a new audience to send your email marketing campaigns to.

Top of Sidebar

If your site uses a sidebar, typically used in blogs and article segments, this is an ideal place to embed an opt-in for your subscriber list. Ideally, you want the opt-in to be above the fold in the uppermost space of the sidebar for maximum visibility, ensuring it’s seen first.

This is most effective with a right-aligned sidebar as it takes advantage of users who scan content in an ‘F’ pattern, putting your opt-in CTA front and center as soon as they land on your site or blog/article.

End of Post

When a visitor reads your content all the way to the end it’s fair to assume they enjoyed the read. So, why not ask them to sign-up to ensure they never miss out on upcoming content?

End-of-post opt-ins are a great place to grab subscribers in a space where brands otherwise rarely include a call-to-action other than telling readers to comment and share. Instead, include a visual call to action with your newsletter opt-in.

You’ll definitely see an improvement in conversions if you have a content upgrade offered in context (on topic) with the post in question.

Lightboxes

While pop-ups may be seen by some as intrusive and annoying, countless studies and tests have shown they can be effective. There a few things you need to get right to create an effective pop-up opt-in that doesn’t run off your audience:

The right value offer

A strong call to action

Timing

Timing is one to pay attention to. A pop-up opt-in that shows as a reader finishes an article, or around 3/4 of the page scrolled, is far more likely to convert than one that triggers on every page of the site as soon as a visitor arrives.

Some sites only show lightbox opt-ins that trigger when a user shows exit-intent (moving the mouse cursor outside the browser area). New York Times best-selling author, Neil Patel, tested opt-ins with exit-intent and was able to increase conversions by 46%.

Experiment with the message and timing of lightbox opt-ins to find what brings the highest conversion of new subscribers.

Type Of Campaign

There are a number of different types of email campaigns marketers like you can send to subscribers.

Let’s take a look on How To Get Started With Email Marketing at the different types of campaigns and how they can help you achieve your email marketing goals.

Newsletter

An email newsletter is a regularly distributed email campaign that is generally about one main topic of interest.

If your goal is to keep in touch with a list of people you already know (i.e. existing customers), then a newsletter is the perfect type of campaign to send. It will keep your business and your products top of mind and drive people back to your website.

Marketing Offer

A marketing offer email is essentially any campaign you send with the goal of driving a direct response.

This can take a number of different forms, including:

A campaign showcasing some of the latest stock and encouraging people to purchase.

A campaign offering a discount or special promotion on your products or services.

The marketing offer email is effective if your goal with email is to directly drive sales. It presents a product or discount offer and includes a direct call to action for people to click-through to your website and make a purchase.

Announcement

An announcement campaign is an email sent to your subscribers announcing a new product, feature, or service.

The announcement email is perfect if you want to keep an engaged audience (i.e. existing customers) up-to-date on your latest products or features. While the sharing of information is the primary goal, the email may have the added benefit of driving people back to your store or website where they can make a purchase.

Event Invitation

An event invitation email is a campaign designed to increase awareness of your event and encourage people to attend.

If you’re looking to drive direct sales. Then sending marketing offer and announcement campaigns are going to return the best results. However if you are simply looking to keep your existing customers up-to-date on the latest projects, products or developments at your company. Then sending a regular newsletter is going to be the best way to achieve that.

Final Note

While there are many rules to sending a marketing email, the most important is this: Treat your subscribers like humans.

Your subscribers want to hear from you, and they want to relate to you. Be a genuine resource, and they will look forward to opening an email from you just like they would any friend of theirs.

In this post we’ve simply discovered Email marketing or How To Get Started With Email Marketing in next post I will breakdown complex stuff about email marketing.

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shivamgumber50 · 5 years ago

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Why Use Email Marketing

Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels.

In its most basic sense, email marketing is the use of mails to promote products or services. But a better email marketing definition is the use of email to develop relationships with potential customers or clients. It is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more. It is essentially direct mail done electronically instead of through the postal service.

This kind of marketing can be used to build relationships with customers. It allows businesses to keep their customers informed and tailor their marketing messages to their audience.

Some people think email marketing is outdated, but they couldn’t be more wrong. It has been utilized since shortly after the birth of the Internet. It has evolved considerably since then and is still an incredibly useful marketing tool.

In fact, many entrepreneurs argue that email marketing is more important now than ever before. As most marketers today ran behind modern techniques such as SEO and Social Media. They lack in making basic customer relations. There’s a good reason 85% of U.S. retailers consider email marketing one of the most effective customer acquisition tactics!

What is email marketing used for?

Email marketing is used to build trust with customers over time to turn them into repeat customers. It is also an effective way to keep your customers informed about new sales or promotions you are running.

People want to stay informed about your brand, and email marketing is one of the best ways to stay engaged with that audience. In fact, 28% of US online shoppers report subscribing to store or product emails in order to stay informed on brands they care about.

Why Email Marketing Is Important?

There are plenty of reasons why email marketing is still relevant. Consider the following statistics:

91% of email users check their email at least once a day.

Email marketing returns an impressive $42 for every $1 spent.

59% of survey respondents say email influences their purchase decisions.

Email marketing has a conversion rate of 2.3%, compared to 1% for social media.

Advantages Of Email Marketing

Major advantages of Email marketing are as follows:

1. Cost-Effective And Easy To Set up

Email marketing is relatively inexpensive when compared to other traditional marketing tactics such as direct mail and print media. While these traditional print marketing tactics require you to spend money on printing and advertising space, email marketing requires only a small investment of time and resources in developing effective content.

Getting started with your email marketing campaigns is easy. There are a variety of templates and tools at your disposal that can help you set up your first campaign in under an hour.

2. Easy To Track

With email marketing, you can look at exactly how many people are opening, reading, and clicking through your email content.

This allows you to determine if your email campaigns are successful and see just how much of a return on investment these campaigns are offering your business. As you make adjustments to subject lines, messaging, and types of offers, you can continue to track success to see which strategies are bringing you the best results.

3. High ROI

ROI is usually very high because you don’t have to put ad money behind emails to get them to the correct audience like you do with most other forms of advertising.

According to one report from DBS Data, businesses can expect an average return of $40 for every $1 they spend on email marketing.

4. Personalization

Email marketing allows you to target particular groups of customers or even specific individuals. Offering individual customers special birthday deals on merchandise or services is one way to do this. A restaurant might send an email to customers on their birthdays offering 50% off the entry, for instance. This kind of personalization helps a business gradually develop and maintain a relationship with a customer that can lead to increased sales and customer loyalty.

5. More Conversion

A major benefit of email marketing is that it often provides higher conversion rates than other marketing tactics. In fact, McKinsey reports that the average order value of an email is at least 3x higher than the average order value of social media posts.

After developing an effective communication strategy, your business can drive more conversions through this. By crafting well-written emails that end with a clear call-to-action, your brand can encourage readers to take the next step in the buyer’s journey, moving them closer to conversion.

6. Increase Website Traffic

Email marketing messages can also help you increase traffic to your website. You can link to relevant website content within your email message or craft a compelling CTA (call-to-action) that asks readers to head back to your website to take a specific action.

If you really want to make your CTA stand out, you may want to use a colorful button, which makes it easy as possible for readers to take notice of your CTA and make their way back to your website.

7. Automation Of Emails

Email marketing automation allows you to automate your sales cycle. Your business can use email automation tools to develop email drip campaigns, which automatically send email messages to individuals on a set schedule, helping you create automatic touchpoints with customers.

You can also set up automation campaigns to trigger certain messages when a user takes an action on your website. For instance, if the customer visits your pricing page but then leaves your site, you can reach back out to them through an automated message to ensure that they don’t have any further questions.

Every e-commerce company is familiar with the dreaded abandoned cart. Consumers visit your site, put items in their shopping cart, and then leave without making a final purchase. Whether they get busy with something else or want to take time to think about their purchase, it is vital that you take the opportunity to reengage these customers. With email automation, you can send an automated email message to these consumers, encouraging them to come back to your site and finalize their purchase.

Relationship Of Email Marketing With Other Forms Of Marketing

Email marketing works extremely well alongside social media marketing. You are able to cross-promote your company’s social media profiles on emails with buttons requesting that your email subscribers follow you. You can also use your social media profiles to gather an email list to use in your campaigns.

There are a few ways to do this, one of which is to run a giveaway on your social media accounts that requests people provide their email address in order to enter. You can also simply make posts asking your social media followers to subscribe to your email list and provide a link to a form they can sign up on.

Ideally, email marketing should go hand in hand with social media. Adding social media “Like” or “Share” buttons to your marketing emails gives an additional way for customers to connect with your brand. You can include snippets of positive reviews from social media fans in emails, and conversely. You can encourage fans to subscribe to your email newsletters through social media postings.

Conclusion

Though Email Marketing is one of the oldest forms of marketing. But it can substantially increase your income if you do it correctly. It’s a great way to get people to visit (and revisit) your website or blog, and more traffic usually equates to more income.

So what do you think of this article Why Use Email Marketing? If you have any queries let me know about your feedback on this post in the comment section and don’t forget to share it with your network?

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shivamgumber50 · 5 years ago

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Website performance And SEO Report

Website Performance And SEO Report

In this article, I talk about Website Performance And SEO report.

In this ever-changing modern world, the internet has become an integral part of our lives. Before any purchase, we first search on the internet about that product or service. The majority of customers read online reviews and most of them rely on these to buy. Therefore having a website is mandatory for all businesses to sustain in the market.

But having a website is not enough. Businesses need a website that is informative, accessible and user-friendly. To maintain all these qualities, the website should be well tested. This process of testing a website is known as web testing. Whenever we launch a website on a server we made so many mistakes in them. But we can find out errors from Website Testing Tools. And fix them to make our website perfect.

Website Performance And SEO Report

Website Testing is a complete testing of website applications before making live. By performing website testing. An organization can make sure that the web-based system is functioning properly. And can be accepted by real-time users.

Web Testing Checklists

1) Functionality Testing 2) Usability testing 3) Interface testing 4) Compatibility testing 5) Performance testing 6) Security testing

1. Functionality Testing

Test for – all the links in web pages, database connection, forms in use for submitting or getting information from the user in the web pages, Cookie testing, etc. It includes testing the outgoing links from all the pages. Test all internal links and links jumping on the same pages. Link checking includes, check for broken links.

2. Usability Testing

Usability testing is the process by which the human-computer interaction characteristics of a system are measured. And weaknesses are identified for correction. It includes:

Ease of learning

Navigation

Subjective user satisfaction

General appearance

3. Interface Testing

In web testing, the server-side interface should be tested. This is done by verifying that communication is done properly. Compatibility of the server with software, hardware, network, and the database should be tested.

The main interfaces are:

Web server and application server interface

Application server and Database server interface.

4. Compatibility Testing

The compatibility of your website is a very important testing aspect. See which compatibility test to execute:

Browser compatibility

Operating system compatibility

Mobile browsing

Printing options

5. Performance Testing

The web application should sustain to heavy load. Performance testing should include:

Web Load Testing

Stress Testing

Test application performance on different internet connection speeds.

6. Security Testing

Following are some of the test cases for web security testing:

Test by pasting the internal URL directly into the browser address bar without login. Internal pages should not open.

Try some invalid inputs in input fields like login username, password, input text boxes, etc. Check the system’s reaction to all invalid inputs.

Web directories or files should not be accessible directly. Unless they are given download option.

Test the CAPTCHA for automating script logins.

Test if SSL is used for security measures. If it is used, the proper message should get displayed. When users switch from non-secure HTTP:// pages to secure HTTPS:// pages and vice versa.

All transactions, error messages, security breach attempts should get logged in log files somewhere on the webserver.

SEO Audit Report

SEO Audit is a health checkup of your website search engines in terms of organic search results. It dives into the technical infrastructure, on-page, and off-page elements in order to determine issues, opportunities, and recommended fixes.

An SEO audit is a standard procedure for any website. In fact, if you are serious about your internet business, you will make sure you do it frequently. Unlike a traditional audit, this one is performed solely for marketing purposes. A properly done SEO audit should give you a better insight into your website, individual pages, and overall traffic. It is a great way to improve performance allowing you to rank better in the SERPs.

An SEO audit helps us determine how our website is performing. But, if you are a small website, you do not have to overdo it. Concentrating on stats can be a waste of time. Especially if there are other things that you have to take care of. But, if you are a medium-sized website and you noticed a drop in traffic, perhaps it’s better to perform a timely audit. And discover the root of the problem. Performing an audit for the audit’s sake is a waste of time.

Website Performance And SEO Report

An SEO auditor needs to perform:

Technical analysis

On-Page analysis

Off-Page analysis

Competitive analysis and keyword research

1) Technical analysis

The first thing that you have to determine is whether your website is working properly. This can be done with a technical analysis.

It is highly recommended that you always start with this step. If you have a bad basis, you won’t be able to build your website from the ground up. You wouldn’t build a home on bad terrain, would you?

Technical analysis helps us with various things that we can group into:

Accessibility

Indexability

2. On-page analysis

After the initial technical part, your website should look dandy.

You’ve made sure that everything is in order, that both people and robots can access your website. And that everything is in working condition.

Now, we need to consider the pages themselves.

There are two ways to view on-page analysis:

General content issues

Individual page issues

3) Off-page analysis

Ultimately, it all comes down to the strength of your domain.

Basically, everything that has been done in the first two steps is performed. So that your website would be better and more visible to Google. And this is where we come to an off-page analysis.

In a way, off-page ranking factors are the result of your work. They show how popular your website is. Whether people are linking to it. And from which websites, is it trustworthy, etc.

Here, we can start by mentioning the trust factor.

What does trust means in terms of SEO?

It means that a website is trusted by the Google search engine. In other words, if you are steering clear from all the negative SEO practices (so-called, black hat SEO) you will gain more trust.

This is the first step that you have to take before anything else. Google is constantly improving. And with it, there is less of a chance to manipulate the system.

4) Competitive analysis and keyword research

After analyzing and dealing with internal issues, we prepare for keyword analysis. In the SEO world, keyword research and competitive analysis are almost synonymous.

Why do I say that?

Because the keyword is the smallest measurement unit in SEO. By analyzing those keywords, you are at the same time analyzing your competition.

An auditor needs to consider numerous options before recommending several keywords to his client. These keywords will be the backbone of your website. And based on them. You can expect slower or faster growth.

The analysis is performed by using various SEO tools.

Google keyword planner is a great starting point. When it comes to paid tools, Ahrefs is a great alternative.

SEO auditing is a crucial process for your website.

People who wish to make a blogging career usually believe that popularity. And good writing skills are enough for success. This is not true as it involves several other factors.

With an SEO audit, you can discover what is wrong and what you need to improve. With it, you can make your website better. And more visible to Google leading to more traffic and conversion.

So what do you think of this article Website Performance And SEO Report? If you have any queries regarding these tools let me know about your feedback on this post in the comment section. And don’t forget to share it with your network.

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shivamgumber50 · 5 years ago

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Introduction To Google Tools In Digital Marketing

As we all know, Google is the most powerful and effective search engine worldwide. We just can’t imagine our life without Google. It provides you the answers to almost everything under the sun with a single click. Google search is the backbone of Google’s business. However, Google is a lot more than just a search engine. In this article, I talk about Introduction To Google Tools In Digital Marketing.

Whether you are an entrepreneur, marketer, developer, or just a student, these free Google tools can help you stay up-to-date with the latest technology and news, engage more people, and grow your business.

So here is the Introduction To Google Tools In Digital Marketing.

1. Google Adsense

Google AdSense is Google’s online advertising network which connects advertisers with the online publishers, i.e. the website owners. It enables publishers to monetize their websites by placing ads at different locations on their websites. In short, AdSense is an absolutely free way for publishers to make money on their websites.

AdSense is one of Google’s most important products and services around the world. It is a program that allows all marketers, advertisers, publishers, Webmasters, developers, businesses, and brands in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

Key Benefits

AdSense is a free and simple way to earn money by placing ads on your website.

It enables all advertisers, marketers, and businesses to call snapshots in the ads that appear to them.

Block ads that you do not want, choose where your ads appear, and change the look and feel of your ads to match your site.

2. Google Adwords

Google AdWords is a free Google tool with the help of which you can run paid search campaigns. It is a marketplace where companies pay to have their website ranked right with the top organic search results, based on keywords. The basic gist is, you select to promote your brand based on keywords. A keyword is a word or phrase the user searches for, who then sees your ad. Your ads will only show up for the keywords you pick.

Google counts the clicks on your ads and charges you for each click. They also count impressions, which is simply the number that tells you how often your ad has already been shown when the users searched for that keyword.

Key Benefits

Adwords works faster than SEO.

Increase brand awareness.

Reach more customers through their Gmail Inbox.

Reconnect with visitors to your website.

Measure your performance consistently.

Explore more using your ads.

3. Google Keyword Planner

Google Keyword Planner is a free Google tool, which gives us a traffic estimation of our target Keywords and also helps in finding more relevant and related Keywords for your niche.

Along with the search for keywords, Keyword Planner can also help you choose competitive bids and budgets to use with your campaigns.

Key Benefits

The Keyword Planner helps you find relevant keywords by displaying their search volumes.

You can compare your keywords and accordingly, set your budget for your PPC campaigns.

And you can easily create a plan and share it with others.

4. Google Analytics

Google Analytics is a vital tool for digital marketers. For the ability to really understand how effective a digital website campaign has been, to review SEO performance, or to find out how well users are interacting with your new website, Google Analytics (GA) is the go-to tool.

Without being able to analyze your website traffic, how will you be able to effectively assess your current marketing strategy and know-how to move forward? Through using Google Analytics, you can uncover massive amounts of data about your website and your users. You can use that information to optimize your site further and provide a great user experience and increase your traffic.

Key benefits

It helps you understand your customers better and deliver great user experiences.

Google Analytics also helps you optimize test variations of your website and apps, and it ensures you get a relevant opinion from real people.

It helps you work seamlessly with other Google platforms which saves your time and increases your efficiency.

5. Google Search Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.

Key Benefits

The Search Console helps you analyze your website performance and make improvements that might be required.

You can integrate it with your Google Analytics account so you can optimize your website content and search performance.

It will crawl your data to make sure that Google has the freshest view of your website.

This free Google tool for marketers can also help you identify any issues with your website so you can fix them and improve your rankings.

6. Google Trends

It is a helpful tool that allows you to see the search volumes of keywords so you can make smarter keyword choices. Google Trends is a wonderful instrument that can help you understand trending searches on Google. It gives insight into what keyword searches are currently popular or were trending during a certain period of time on Google search. Many marketers, webmasters, and other professionals use it to understand their audience better.

Key Benefits

This Google tool for marketers allows you to understand how search trends vary over time in different regions and against one another.

It helps you run comparisons to see the variances between multiple search keywords.

And it enables you to see how search volumes of keywords fluctuate over time.

7. Google My Business

It is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more.

Key Benefits

It helps you maintain accurate information related to your company so that people can get to know more about you.

You can display your phone numbers, opening hours, and directions on Google Searches and Maps.

And you can attract more new customers with your free business profile on Google.

So what do you think of this article Introduction To Google Tools In Digital Marketing? If you have any queries regarding these tools let me know about your feedback on this post in the comment section and don’t forget to share it with your network?

For more content like this log on to www.mydigitaltomorrow.com

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shivamgumber50 · 5 years ago

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Digital Marketing Skills For Business

Today’s digital marketing experts must have a diverse skill set, including a sophisticated grasp of available media channels. And the ability to identify up-and-coming opportunities. On top of having the basic skills of a brilliant marketer. In this post, I talk about 7 Essential Digital Marketing Skills For Business. And why one should learn these underrated or overlooked skills.

The Digital Marketing Industry is vast, and it can be difficult to navigate for newcomers. Or those looking to find their niche. So, how do you set yourself apart from the competition? And fast-track your way up the corporate world.

The thing is that Search Engine Optimization (SEO) is key to all levels of digital marketing. Anyone going into the field must have at least a basic handle on it. SEO and SEM are ruling in the Digital world. So I’m gonna talk about What are the other skills that people often ignore but are very essential Digital Marketing Skills For Business.

So here are 7 Essential Digital Marketing Skills For Business in High demand.

1. Lead Generation

Lead generation is the process of attracting and converting strangers. And prospects into someone who has indicated an interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.

Prospects can come as names and addresses, names and telephone numbers, email locations and fax numbers. Whenever we do marketing for business on the basis of first priority we focus the number of leads. And how many customers we are getting per day. Lead generation is the concept in that we have to convert a stranger into our customer. We all here doing marketing to get some leads from clients.

Let’s look a bit deep in the process of Lead Generation.

First, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page.

That visitor then clicks on your call to action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.

That CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.

Once on the landing page, your visitor fills out a form in exchange for the offer. That is, as long as you’re following lead-capture form best practices.

2. Online Reputation Management

Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web content. It is of great importance to companies to monitor how someone or something is perceived based on an internet search. Whenever we search for a query of anything on the internet. First, we go through the review segment. Then we can make positive feedback for any company to have its services. Online Reputation Management also a good platform to make your job profile.

As the amount of user-generated content on the internet is growing. It began to affect internet search results more meaningfully. And the desire to change those results naturally followed. Reviews are a very important part of any brand reputation. They can make your reputation either positive or negative.

3. E-commerce Marketing

Today nearly every marketing operation takes place online. It can be tough to distinguish between the various types of digital marketing people use today. What about e-commerce marketing? What is it, and how does it compare to practices like social media, content, search engine, and email marketing?

E-commerce Marketing is the act of driving awareness and action toward a business that sells its product or service electronically. Ecommerce marketers can use social media, digital content, search engines, and email campaigns to attract visitors and facilitate purchases online. Ecommerce marketing is just one community of marketers who can use the principles of digital and inbound marketing to convert visitors into customers.

E-commerce businesses have several marketing tools at their disposal. So you can use digital and inbound marketing just the right way. You can create campaigns that are designed to help your online store attract customers and grow better.

4. Viral Marketing

Viral marketing seeks to spread information about a product or service from person to person. By word of mouth or sharing via the internet or email. The goal of viral marketing is to inspire individuals to share a marketing message with friends, family, and other individuals. This is to create exponential growth in the number of its recipients. Viral marketing is a deliberate enterprise. Though the distribution of a message happens organically. As such, social media provides the perfect ecosystem for viral marketing. Though it has its roots in traditional word-of-mouth marketing.

Viral marketing can be less expensive than traditional marketing campaigns. Yet grow faster especially with the help of social networks as a force multiplier. Since it can receive so much traffic in a short time. It can also lead to mainstream media attention. The widespread adoption of social networks, including YouTube, Twitter, Instagram, Snapchat, and Facebook, has enabled modern viral marketing efforts and increased their efficacy.

5. Affiliate Marketing

Affiliate Marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company.

The Internet has increased the prominence of affiliate marketing. Amazon popularized the practice by creating an affiliate marketing program. Where websites and bloggers put links to the Amazon page for a reviewed or discussed product. They receive advertising fees when a purchase is made. In this sense, affiliate marketing is essentially a pay for performance marketing program where the act of selling is outsourced across a vast network.

Affiliate marketing predates the Internet. But it is the world of digital marketing, analytics, and cookies that have made it a billion-dollar industry. A company running an affiliate marketing program can track the links that bring in leads. And through internal analytics, see how many convert to sales.

6. Mobile Marketing

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices. It is done via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content. It’s all accessible through a small mobile screen.

A mobile marketing strategy is not a stand-alone effort. But it is a large chunk of any long-term or short-term marketing campaign. And its importance is only growing. From email to PPC, to SEO, to content, to social media marketing. There is a mobile marketing channel to reach every part of your audience where they are most comfortable.

Optimizing your website and email sends for mobile devices. Taking advantage of the SMS and MMS channels. Building a native app for your most highly engaged audience is all big projects. So, start by updating your buyer personas to get a better idea of where the majority of your target audience spends its mobile time. That will give you your start line. And the rest will fall into a logical order.

Mobile technology is not a fad that’s going away any time soon. Optimizing your marketing strategy for mobile will give your brand an edge over the competition. Don’t wait—go mobile today!

7. Infographic Marketing

Last but not least is Infographic Marketing. Infographics are essentially visual representations of data, presented in a format that is more engaging than usual written copy. It can be challenging to achieve the same depth of information as text. But a compelling infographic can be more attractive to web users while telling a relevant narrative.

Quality infographics require high-caliber editorial research. And copy combined with appropriate, interesting and logical designs. Companies marketing with infographics must be especially conscious of choosing subjects and formats befitting of their brands.

As more businesses begin using the web to boost their marketing campaigns. Differentiating content becomes increasingly important. Infographic marketing provides an opportunity for a company to present information in a dynamic, visual format. That’s how it will stand out from the rest of its website. And set it apart from competitors.

Conclusion

A great digital marketing professional will have the ability to adapt quickly and learn on their own. Even being ready to pivot into different digital careers as they choose or as needed. They will be working with diverse teams and clients. So they will have to know how to communicate well and build strong teams.

While there are a number of things that you will have to do in order to be competitive in the digital marketing career field. It’s important not to forget about leveraging. And improve your hard and soft skills. As you move forward into exciting new positions.

So what do you think of 7 essential Digital Marketing Skills For Business? If you have any queries regarding these modules let me know about your feedback on this post in the comment section and don’t forget to share it with your network?

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shivamgumber50 · 5 years ago

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Top 5 Digital Marketing Modules

Digital Marketing Modules are the foundation on which a brand creates a great marketing campaign. There are various components of these modules. In this post Top 5 Digital Marketing Modules, I explain about those modules which help you become a true digital marketer.See, this is the era of technological advancement. Therefore it has become mandatory for digital marketers to evolve and specialize in digital marketing skills. This means Digital Marketing Campaigns these days need unique and up to date service.

For all the people who want to start a career in digital marketing. Make sure that you polish your skills and make yourself a T-shaped marketer. Now you might be wondering what is a T-shaped marketer? Don’t worry it’s not a rocket science thing as it seems. I’ll explain it to you.T-shaped MarketerA T-shaped marketer in Digital Marketing means the person who has sufficient knowledge of various aspects of Digital Marketing. But also has mastery over some special category. Wondering why it is called T-shaped? Simple the horizontal line in T means basic knowledge of all aspects and vertical line means a specialization in one aspect.The various modules of digital marketing are a vast pool of knowledge. Therefore, you need to have the motivation to learn a specialized skill. And become an expert in that particular area. It doesn’t end there. You have to apply the theoretical knowledge in practice for digital marketing needs. Continuous practice in these modules will make you a successful digital marketer. Each of the modules in digital marketing is essential to the whole process.

Here is the list of Top 5 Digital Marketing Modules. (Remember I will not talk on content marketing and Website Creation as I’ve already talked about those in my previous article

Basic Digital Marketing Modules

)

1. Search Engine Optimization (SEO)

Search Engine Optimization or SEO is one of the most important modules of digital marketing. It is also one of the hardest skills to specialize in. Search Engine Optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.Industries are waiting for SEO specialist those can manage their website and give organic traffic to the website. Search engine optimization is one of the strongest profiles in digital marketing. It can lead your career to higher salary packages. There are millions of Job opening in SEO.

In this module, you will have to promote your articles. You will use different channels and similar communities to engage with. You will make sure that your post gets adequate backlinks that improve your SEO rankings. This is an overview of what an SEO module is made of. The whole process needs meticulous attention and time. Therefore, you will have to know about many other features of SEO. With practice, you can become a skilled SEO expert.

2. Search Engine Marketing (SEM)

Search Engine Marketing is the most effective way to grow your business in less time. If you want to get an instant result looking for some kind of paid advertisement. You must learn search engine marketing. You can purchase some paid links in the link building process. Or you can contact some websites for guest blogging. Search Engine Marketing is one of the wide-area for advertisement in Digital marketing. This process can lead to paid advertisements so that you can make some extra benefits.

In this module, you will be bidding and putting up ads on search engines and other sites. PPC or Pay Per Click is the major feature of Search Engine Marketing. To specialize in SEM you will have to gain knowledge about PPC and how it works. Also,

GOOGLE ADWORDS

, FACEBOOK PAID ADS, YAHOO and BING ADS. And their alternatives that can benefit your marketing initiatives. And how to use them effectively for your business goals.

There are a lot of complex terms that you have to be familiar with. How do you pay for these ads to leverage maximum benefit? What are the elements of an ADWORD account? Keyword research plays a vital role here as well. Keyword planner, word auction, creating innovative ad campaigns through SEM. And optimizing your ads are some core skills that you need to master in this module.

3. Social Media Marketing

Social Media is the platform for all the websites. We can promote sites and increase brand awareness with the help of social media marketing. Social media is mainly for brand awareness. You can get better opportunities in Social media.In this module, you will learn about different social media channels. Content creation tools especially for social media, branding tools for social media. The idea behind sharing on social media, etc. One of the most important elements to consider is the time for posting messages.

Organic content has a lot of scope for success in social media. You have to determine the best time to post. And utilize important information. Shares, likes, and comments determine the success of your organic social media marketing. It should be able to influence readers to take an action like visiting your site or recommending your page.

4. Social Media Advertising

There are two ways to optimize your reach and exposure through search engines, that is Search Engine Optimisation (organic) and Search Engine Marketing (paid). Similarly, there are two modules to social media as well in digital campaigns. Social Media Marketing (organic) and Social Media Advertising (paid).Facebook, Instagram, Twitter, Linkedin, etc are great social media platforms to showcase the unique qualities of your brand and gain followers. Social media is mainly for brand awareness. And you can get a better opportunity in Social media. You can get better a result after paying a short amount in Social Media.

To become proficient in social media advertising. You have to thoroughly understand the concept of various paid services from the channels. Facebook ADS, utilities of sponsored content. It is the best practice for all these channels. This helps in optimizing the business pages using the tools available at your disposal.Building and nurturing followers is a tough task for marketers today. As the attention span of people is diminishing every day. You have to find creative and innovative ways to arrest the readers’ attention. Social Media Advertising helps to achieve that albeit at a price.

5. Marketing Automation

Marketing automation is a class of innovation that allows organizations to streamline, automate, and measure advertising tasks & work processes. With this one can increase operational efficiency and grow revenue faster.All digital marketers employ the use of Marketing Automation features to carry on their marketing efforts. Marketing automation is comprised of software and tools that assist business houses to schedule. And post content on different marketing channels automatically. When you purchase from a site you will see automated emails. They update you on your purchases, payments and various other details.

To become a skilled marketing automation expert you need to have insight and an in-depth understanding of the whole automation process. That is, starting from the engagement of consumers, to propel potential customers to take the required action is your responsibility.The primary objective of automation marketing is to facilitate communication between consumers and brands in a trouble-free way. This helps to gain new customers. It also helps find new leads and nurture them for end results. This makes it one of the Top 5 Digital Marketing Modules in our list. You have to learn about the types of data that helps to smooth up the process. Prior knowledge of PPC helps in understanding automation better.

Conclusion

Digital marketing modules are the various components of the digital marketing process. Digital marketing is a multifaceted process. It requires experts in each of its modules. To be able to pull off a complex digital marketing campaign to yield high returns.Smart marketers employ new SEO strategies to better target prospects. They alter their messaging based on metrics. And walk a fine line on social media to optimize their presence. To ensure their messages are perfectly suited for every audience. In other words, they move quickly. And adapt so they can never stay in place for long.

That’s why it’s critical in the digital marketing space to continually keep your skills sharp. And take advantage of every innovation you can find. And with so much noise reverberating in online posts, blogs, and websites. You need a reliable place to learn digital marketing best practices that can set you apart from the pack.There is an enormous and still growing demand for digital marketers with finely tuned skills. Jobs exist in almost every imaginable industry. In most cases, you can get into the field with a low cost of entry.So what do you think of this article Top 5 Digital Marketing Modules? If you have any queries regarding these modules let me know about your feedback on this post in the comment section and don’t forget to share it with your network.

My Digital Tomorrow- blog

www.mydigitaltomorrow.com

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