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How to Set Up a Google Product Feed in WooCommerce

Creating a Google product feed for Google Shopping from WooCommerce has in no way been easier. Google Shopping is a segment of Google’s seek engine platform that connects the key phrases you look for to applicable merchandise to be had from traders all throughout the web. You’ve in all likelihood even visible some merchandise pop up in seek consequences with out even clicking over to the Shopping tab as soon as or twice.

In this put up, we’re going to cowl what Google Shopping is and the way to installation a Google product feed of your personal out of your WooCommerce save. We’ll additionally pass over what to anticipate as soon as your feed is live.

Let’s get commenced.

Google Shopping: The Source of Your Google Product Feed

Let’s take a short peek at Google Shopping and the whole thing it has to provide from the patron’s perspective. We’ll use the quest term “coffee maker” as an example.

You can see how there are already some merchandise indexed on the pinnacle of the quest consequences with out even clicking over to the Shopping tab. These are the high-quality-rated coffee machines Google determined in its product database, and they’re sourced from every save’s Google product feed. You can scroll thru them with out even having to browse the Shopping tab.

You’ll see some filters that’ll assist you to slender your seek in addition to a kind characteristic. If you click on on an character product, its data container will amplify to characteristic a Visit Store button main to the shop that gives the high-quality price. You can examine charges for extra shops or even study critiques from more than one stores that promote that product.

How Google Shopping Works for Retailers

In Google Shopping, the gathering of merchandise you upload is referred to as a Google product feed. For the longest time, starting in 2012 while Google rebranded its product seek device to “Google Shopping” to be exact, including a product feed to Google Shopping required a Google Ads (previously Google AdWords) marketing campaign in addition to an account with Google Merchant Center.

This method you now not want to position cash in a Google Ads marketing campaign to have your merchandise featured in seek consequences and including a product feed to Google Merchant Center is now free.

It additionally method Google Shopping has moved farfar from its subsidized nature and now consists of natural product listings, aleven though you could nonetheless get a leg-up at the opposition through procuring advertisements that’ll push your merchandise above natural listings.

The alternate became carried out to shops withinside the United States at the start of 2019 and multiplied to different international locations later withinside the year.

Why Use Google Shopping?

According to a file posted through Adthena in 2018 known as The Rise of Google Shopping, Google Shopping advertisements made up 76.4% of advert spend and 85.3% of clicks in retail seek in Q1 of 2018. This records became in comparison to textual content advertisements.

Other key stats from this file consist of the following:

Apparel and patron electronics ruled Google Shopping advertisements withinside the US and UK.

Apparel

Ad Spend: 84.6% withinside the US and 89.6% withinside the UK.

Clicks: 89.7% withinside the US and 90.3% withinside the UK.

Consumer Electronics

Ad Spend: 86% withinside the US and 78.4% withinside the UK.

Clicks: 90.2% withinside the US and 86.1% withinside the UK.

Ads are pushed through non-branded seek phrases with branded seek phrases best making up 33.6% of advert spend withinside the US and 20.5% of advert spend withinside the UK.

As for the consequences you could attain from Google Shopping advertisements, right here are multiple real-international stats from customers. After spending $112.26 on advertisements for 19 days, Corey Ferreira earned $319.ninety two in sales from an experimental save that bought gaming glasses from Alibaba. That’s a 185% go back on investment.

Vertical Rail became additionally capable of growth their client’s sales through 87% in six months with a renewed attention on their client’s Google Shopping advert strategy.

What You Need to Get Started with Google Shopping

There are some conditions you want to have so as earlier than you get commenced with Google Shopping. They are:

Products to promote.

Return and refund policies.

SSL-enabled checkout page.

Verified internet site in Google Search Console.

Google Merchant account.

Google Ads account in case you need to advertise.

Here are short factors of every.

1. Products to Sell

Since this put up is a WooCommerce educational at its core, you’ll want a WooCommerce save with merchandise prepared to promote. Google Merchant Center calls for merchandise to be to be had for direct product purchase.

This method you aren’t capable of listing merchandise you’re an associate for nor are you able to consist of merchandise hidden at the back of pay-per-click on links.

2. Return and Refund Policies

These are required to apply Google Shopping. Google desires you to have each of those guidelines written out and effortlessly to be had for clients to read. This manner putting them on your phrases and situations and placing anchor hyperlinks on your footer that takes the purchaser without delay to that a part of your T&Cs.

You can paintings without delay with a legal professional to construct your phrases and situations, or you could absolutely generate your go back and refund guidelines with a pair easy tools:

Termly

TermsFeed

3. SSL-Enabled Checkout Page

HTTPS pages are actually an reliable Google rating factor, so that you need to have already got an SSL certificates carried out on your complete webweb page, because of this that your checkout pages and another pages you operate to gather consumer facts need to already be encrypted.

Because SSL is a demand mandated with the aid of using Google, many hosts now provide unfastened and easy-to-deployation SSL certificate as complementary services. If your keep is in the back of on this, supply our WooCommerce help a strive for $1 and we’ll contend with it for you.

4. Verify Your Website in Google Search Console

This is every other requirement for putting in a Google Merchant Center account. This is due to the fact Google makes use of the verification in Google Search Console to confirm your internet site while you upload your internet site to Google Merchant Center.

I notably propose developing a Google Search Console even in case you don’t use Google shopping feed manager . It lets in you to post a sitemap of your webweb page to Google and indicators you of any vital errors, which include whilst a web page of yours is ready to “noindex” or whilst a URL is returning 404 errors.

Head to Google Search Console to get started, and check in with Google account. Next, click on Add a Property to feature your internet site URL as a property.

Be positive to feature the HTTPS model of your internet site, and in case you brought “www” on your area while you registered it, consist of it as well.

You’ll then want to confirm your internet site. You can try this in some easy clicks when you have a Google Analytics monitoring ID established to your webweb page. Google will stroll you thru the opposite steps, however the use of your monitoring ID is with the aid of using a ways the easiest.

5. Set up a Google Merchant Center Account

Head on over to the Google Merchant Center frontpage, and click on Get Started.

You’ll be redirected to a web page that explains every segment of the registration process. Click Get Started again.

You’ll be requested to signal into your Google account in which you could whole the 3-component registration form.

In the primary segment, input all applicable facts Google wishes from you. Agree to their phrases and situations withinside the second, and confirm your internet site withinside the third. The internet site verification step is in which Google Search Console comes into play.

You’ll be redirected to the Google Merchant Center dashboard after you click on Finish.

We won’t get into the fine details of the Merchant Center dashboard on this post. Just realize that you’ll want to visit Products → Feeds to add the XML record the plugin we’ll be the use of generates for you.

6. Create a Google Ads Account

If you need to sell your merchandise thru advertisements, you’ll additionally want a Google Ads account. Similar to Google Search Console, all you want to do is head to the Google Ads frontpage and signal into your Google account.

How to Set Up a Google Product Feed in WooCommerce

WordPress plugins expedite lots of methods withinside the international of net development, and putting in a Google product feed on your WooCommerce keep isn't anyt any different. There are a handful of plugins that may carry out this assignment for you, however we’re going to attention on one for the motive of this tutorial.

WooCommerce Google Feed Manager is a Google product feed plugin that integrates with WooCommerce. It is available in unfastened and top rate versions.

Google product feeds characteristic the identical facts attributed on your merchandise in WooCommerce. It makes use of fields for this motive, and what this plugin does is join the ones fields to the WordPress database so that you can generate feeds with out touching a unmarried line of code.

About WooCommerce Google Feed Manager

The unfastened model of WooCommerce Google Feed Manager most effective connects to Google Shopping and boundaries the wide variety of merchandise you could upload on your feeds to a most of 100.

You can select 3 stages of classes in Google Shopping and join every feed to at least one or greater classes in WooCommerce. They may be discern or infant classes.

There’s additionally a characteristic called “Attribute Mapping.” Like I said, this plugin breaks down the fields attributed to every of your WooCommerce merchandise and fits them to Google Shopping’s fields. This characteristic lets in you to edit those fields in case the plugin’s automatic device were given some thing incorrect or some fields want to be optimized.

You also can select how frequently the plugin updates feeds. This guarantees they usually show off newly brought merchandise and the modern-day product facts.

Pricing for the top rate model of WooCommerce Google Feed Manager begins offevolved at €69. It permits you to feature an infinite range of merchandise on your feeds. It additionally comes with 12 months of guide and updates. Support is to be had through stay chat and a price price tag system.

Paying for higher-tiered plans offers you the capacity to generate feeds for as much as 5 stores and extra channels, consisting of Amazon, Facebook, Bing, eBay and greater.

We’re going to consciousness at the loose model on this post, however you may simply as without problems observe at the side of the top rate model.

Installation and Setup

The loose model of WooCommerce Google Feed Manager is to be had withinside the WordPress plugin repository. That way you may deployation it simply as you'll every other plugin.

Log into your WordPress site, and head to the Add New (plugin) web page. Search for WooCommerce Google Feed Manager, and deployation and spark off it.

Fortunately, this plugin’s settings are trustworthy and probably won’t want to be changed. There are multiple movement settings and buttons to note, however.

This consists of the Disable Background Processing, which you may allow in case your feeds stall whilst processing. You also can strive clicking the Clear Feed Process button if this happens.

You also can re-initialize the plugin from this web page in case you want to replace your tables. Backups may be created as well.

Creating a New Feed

To start growing a brand new feed, click on over to the Feed Manager section, and click on Add New Section.

Enter a descriptive label to your feed withinside the File Name field, such as “Men’s T-Shirts – Black,” and select Google Merchant as your channel. This exhibits greater settings you may configure to your feed.

Mapping Categories for Your Feed

The Default Category putting permits you to select the Google Merchant class that excellent represents the feed you’re growing. Start with the aid of using deciding on a determine class. For “men’s black t-shirts,” this will be Apparel & Accessories.

Once you choose this, every other class drop-down menu will seem as will the Category Mapping and Attribute Mapping features.

You can select greater class ranges for Google Merchant. This could be “Clothing” and then “Shirts & Tops” for our “men’s black t-shirts” feed. In the Category Mapping box, select the class(ies) that carries the goods you need to consist of to your feed.

A little bit of textual content that says “Map to Default Category” will seem. This default putting maps the WooCommerce classes you select to the default Google Merchant class you chose, which is “Shirts & Tops” in my case. Click Edit in case you’d want to map an character WooCommerce class to a specific Google Merchant class.

You’ll additionally see a putting called “Include Product Variations.” When you choose this, it’ll upload every product version as character merchandise to your feed. Unfortunately, this option is handiest to be had withinside the top rate model.

If you didn’t create descriptive sufficient classes to prepare your merchandise greater successfully whilst you first constructed your store, I suggest taking a chunk of time to accomplish that earlier than growing a feed for Google Shopping.