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Attention!

Tumblr to move its half a billion blogs to WordPress

In August 2024, Automattic—the parent company of both Tumblr and WordPress.com—announced a significant technical transition: migrating Tumblr's backend infrastructure to WordPress. This monumental task involves moving over half a billion blogs, marking one of the largest technical migrations in internet history.

Understanding the Transition

It's essential to clarify that this migration pertains to the backend systems powering Tumblr. The familiar user experience, design, and functionality of Tumblr will remain unchanged. Automattic emphasized that the goal is not to transform Tumblr into WordPress but to leverage WordPress's robust infrastructure to enhance Tumblr's performance and reliability.

Benefits of the Migration

By adopting WordPress's backend architecture, Tumblr stands to gain several advantages:

Unified Development: Developers can create features compatible with both platforms, streamlining updates and innovations.

Enhanced Stability: WordPress's proven infrastructure offers a solid foundation, potentially reducing downtime and improving site responsiveness.

Open Source Collaboration: Tumblr can benefit from the continuous improvements made by the global WordPress open-source community.

Challenges Ahead

Migrating such an extensive amount of data is no small feat. The process requires meticulous planning to ensure data integrity, minimal downtime, and a seamless transition for users. Automattic acknowledges the scale of this endeavor, recognizing it as one of the most significant technical migrations ever attempted.

User Experience During Migration

Users are at the forefront of this transition. Automattic assures that the migration will be conducted in a manner that minimizes disruptions. The objective is for Tumblr users to continue their blogging activities without noticing any changes during the backend transition.

Looking Ahead

This migration signifies Automattic's commitment to enhancing Tumblr's infrastructure while preserving its unique identity. By integrating WordPress's backend capabilities, Tumblr is poised for improved performance, scalability, and feature development, ensuring it remains a vibrant platform for its diverse user base.

In summary, while the technical intricacies of this migration are profound, the primary takeaway for users is a promise of a more robust and reliable Tumblr experience, all while maintaining the platform's distinctive charm and functionality.

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From Blog to Bank: Side Hustles for Tumblr Users

Tumblr has long been a hub for creatives, bloggers, and niche communities. While it may not be as widely discussed in the digital marketing world as Instagram or TikTok, it still holds immense potential for monetization. You can turn your passion into profit with an active Tumblr blog with a dedicated following. This guide explores various side hustles for Tumblr users, helping you transition from casual blogging to a steady income stream.

1. Selling Digital Products

One of the easiest ways to make money on Tumblr is by selling digital products. Since Tumblr is an excellent platform for sharing creative content, you can capitalize on your expertise by offering downloadable products such as:

E-books and guides

Printable art and planners

Stock photos and templates

Presets and digital filters

Exclusive blog content

To sell these, you can use platforms like Gumroad, Payhip, or Etsy and promote your products through Tumblr posts and reblogs.

2. Affiliate Marketing

Affiliate marketing involves promoting products or services and earning a commission on sales made through your referral link. Many brands and companies offer affiliate programs, making this an excellent way to monetize your blog. Here’s how you can start:

Sign up for affiliate programs such as Amazon Associates, ShareASale, or CJ Affiliate.

Choose products relevant to your audience and niche.

Write compelling posts or reviews that include affiliate links.

Use Tumblr’s aesthetic appeal to create engaging visuals and GIFs.

Since Tumblr allows external links in posts, it’s easy to integrate affiliate marketing into your content strategy.

3. Print-on-Demand Merchandise

If you have a knack for design, you can create and sell custom merchandise using print-on-demand services. Popular platforms like Redbubble, Teespring, and Printful allow you to upload designs, and they handle production and shipping. Some items you can sell include:

T-shirts and hoodies

Stickers and phone cases

Mugs and tote bags

You can showcase your designs on Tumblr by posting mockups and linking directly to your store.

4. Sponsored Posts and Brand Collaborations

Brands may be willing to pay you for sponsored posts if you have a significant following and an engaged audience. Companies looking to tap into Tumblr’s unique communities often seek bloggers with niche audiences. To attract sponsorships:

Develop a consistent content style and theme.

Engage actively with your followers through replies and reblogs.

Reach out to brands that align with your content.

Use platforms like AspireIQ or Intellifluence to find brand partnerships.

Please make sure that sponsored content blends seamlessly with your usual posts to maintain audience trust.

5. Tumblr Creator Subscriptions and Donations

Tumblr offers a Post+ feature, allowing creators to charge for exclusive content. If you have a loyal following, you can monetize through:

Exclusive blog posts

Behind-the-scenes content

Early access to projects

Personalized shoutouts or interactions

Additionally, setting up a Ko-fi or Patreon account can provide an extra revenue stream by accepting donations from supporters.

6. Writing and Blogging Services

If you enjoy writing, you can turn your Tumblr blog into a portfolio and offer freelance writing services. Many businesses and websites need blog posts, articles, and social media content. You can:

Advertise your services on your blog

Showcase samples of your work

Offer ghostwriting or copywriting services

Use freelance platforms like Upwork and Fiverr to find clients

Blogging about writing tips and industry trends can also help attract potential clients.

7. Selling Handmade or Vintage Items

Tumblr has a strong community of artists and crafters, making it a great place to promote handmade goods. Whether you create jewelry, artwork, or vintage clothing, you can:

Open an Etsy or Shopify store

Promote your items through aesthetic Tumblr posts

Engage with other creators for cross-promotion

Sharing the creative process behind your products can also boost engagement and drive sales.

8. Photography and Stock Images

Tumblr users appreciate high-quality visuals, making photography a valuable asset. If you take stunning photos, you can monetize them by:

Selling prints on Etsy or Society6

Offering stock photos on sites like Shutterstock or Unsplash

Providing photography services

Tagging your work properly and using relevant hashtags will help you reach more potential buyers.

9. Teaching and Coaching

If you have expertise in a particular field, you can offer coaching sessions or online courses. Popular topics include:

Social media marketing

Graphic design

Writing and blogging

Personal development

Using Tumblr to promote your courses and hosting them on platforms like Teachable or Udemy can help you earn passive income.

10. Dropshipping and E-commerce

Dropshipping allows you to sell products without handling inventory. You can create an online store and market products through Tumblr without worrying about storage or shipping. Steps to get started include:

Finding trending products using platforms like AliExpress or Spocket

Setting up a Shopify or WooCommerce store

Promoting products with engaging Tumblr content

Using SEO and hashtags to increase visibility

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Best Side Hustles to Promote on Tumblr

Tumblr is an underrated platform for promoting side hustles. While most people think of it as a space for aesthetic blogging, fandoms, and creative content, Tumblr can also be a powerful tool for entrepreneurs and side hustlers. With its highly engaged community and diverse user base, you can turn your Tumblr presence into a money-making machine.

Whether you're a freelancer, content creator, or small business owner, Tumblr can help you gain visibility and drive traffic to your side hustle. Let’s explore the best side hustles you can promote on Tumblr and how to leverage this platform for success.

1. Blogging & Affiliate Marketing

If you love writing and sharing valuable content, blogging is one of the best side hustles to promote on Tumblr. The platform itself is built for blogging, making it easier to gain organic reach.

How to Monetize a Tumblr Blog:

Affiliate Marketing – Promote products using affiliate links and earn a commission when users make purchases.

Sponsored Posts – Partner with brands to create sponsored content.

Ad Networks – Use ad networks like Ezoic or Mediavine to earn money from traffic.

Sell Digital Products – Offer eBooks, courses, or guides related to your niche.

Best Niches for Blogging on Tumblr: ✔️ Personal Finance ✔️ Productivity & Self-Development ✔️ Tech & Gadgets ✔️ Health & Wellness ✔️ Fashion & Beauty

2. Selling Print-on-Demand (POD) Products

Tumblr is a great platform for selling print-on-demand (POD) products because of its artistic community. If you're a designer, illustrator, or creative person, you can sell: 🎨 T-shirts 📖 Journals & Notebooks 🖼️ Posters & Art Prints 🎒 Stickers & Accessories

How to Get Started:

Create an account on Redbubble, Teespring, or Printify.

Upload your designs and link them to your Tumblr blog.

Use Tumblr to showcase your products through engaging posts.

3. Freelance Writing & Copywriting

If you have a way with words, freelance writing can be a lucrative side hustle. Tumblr allows you to promote your writing services and connect with potential clients.

How to Market Yourself on Tumblr: ✔️ Share writing samples and short-form content. ✔️ Offer free value (like writing tips or templates). ✔️ Engage with writing communities and bloggers. ✔️ Create a simple portfolio website and link it to your Tumblr page.

Popular freelance platforms to find clients: 🔹 Upwork 🔹 Fiverr 🔹 PeoplePerHour 🔹 Freelancer

4. Graphic Design & Illustration Services

Are you good at Photoshop, Canva, or Procreate? Graphic design and illustration services are in high demand. Many Tumblr users look for custom artwork, social media graphics, or business logos.

Ways to Get Clients on Tumblr: ✔️ Post your designs with a clear CTA (Call to Action). ✔️ Offer limited-time discounts for new clients. ✔️ Participate in design-related Tumblr communities. ✔️ Use tags like #graphicdesign #illustration #customart to attract an audience.

💡 Tip: If you’re just starting, offer free or low-cost designs to build your portfolio and get testimonials.

5. Selling Digital Products

Tumblr is an ideal place to sell digital products, as users are always looking for new resources.

Popular Digital Products to Sell: ✔️ Printable Planners & Journals ✔️ Ebooks & Guides ✔️ Lightroom Presets ✔️ Canva Templates ✔️ Music & Sound Effects

💡 How to Promote:

Create engaging previews of your digital products.

Use Tumblr’s "Pinned Post" feature to highlight your store.

Offer exclusive discounts to Tumblr followers.

Provide free samples to build trust with your audience.

6. Coaching & Consulting

If you have expertise in a particular field, coaching or consulting can be a profitable side hustle.

Types of Coaching You Can Offer: 📌 Business & Marketing Coaching 📌 Fitness & Nutrition Coaching 📌 Life & Career Coaching 📌 Relationship Advice

💡 How to Attract Clients on Tumblr: ✔️ Post valuable tips and insights in your niche. ✔️ Offer free consultations to gain testimonials. ✔️ Link your Calendly or website for bookings. ✔️ Engage with Tumblr users by answering their questions.

7. Dropshipping & E-commerce

Tumblr has a strong community of users interested in fashion, tech gadgets, and aesthetic accessories, making it a great place to promote an online store.

How to Start a Dropshipping Business: 🔹 Set up an online store with Shopify or Etsy. 🔹 Use AliExpress or CJ Dropshipping to source products. 🔹 Promote your products on Tumblr using engaging visuals and videos. 🔹 Offer discounts and giveaways to attract customers.

💡 Bonus Tip: Use Tumblr’s "Ask Me Anything" feature to engage with followers and answer their product-related queries.

8. Video Editing & Social Media Management

With the rise of YouTube, Instagram, and TikTok, video editing and social media management services are in high demand. If you have skills in Adobe Premiere Pro, Final Cut Pro, or CapCut, you can promote your services on Tumblr.

How to Get Clients on Tumblr: ✔️ Post before-and-after samples of your edits. ✔️ Offer free video tips and tutorials. ✔️ Provide a free trial or discounted first order. ✔️ Link your Fiverr or Upwork profile to your Tumblr blog.

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How to Create Backlinks on Tumblr: A Complete Guide

Introduction

Backlinks play a crucial role in improving a website's search engine ranking, and Tumblr is an excellent platform to build high-quality backlinks. Since Tumblr is a high domain authority (DA) website, links from this platform can significantly boost your SEO efforts. In this guide, we’ll explore how to create backlinks on Tumblr effectively and leverage them to enhance your website’s visibility.

1. Why Use Tumblr for Backlinking?

Before diving into the steps, let’s understand why Tumblr is a great source for backlinks:

High Domain Authority (DA 85+), making backlinks powerful.

DoFollow and NoFollow Links improve link diversity.

Free to Use – You don’t need to pay to create backlinks.

Social Sharing Features increase content reach.

Multimedia-Friendly – Supports text, images, videos, and links.

2. Setting Up Your Tumblr Profile

To start creating backlinks, you need an active Tumblr account. Follow these steps:

a) Create a Tumblr Account

Go to Tumblr.com and sign up.

Choose a unique username that represents your website or niche.

Set up your profile image and bio.

Add a link to your website in the bio (counts as a backlink).

b) Customize Your Tumblr Blog

Click on "Edit Appearance" in your dashboard.

Choose a professional theme.

Add a custom domain (optional but recommended).

Insert links to your social media pages.

3. Different Ways to Create Backlinks on Tumblr

a) Add Backlinks in Blog Posts

Tumblr allows you to create blog posts with hyperlinks. Follow these steps:

Click on "Create a Post".

Select Text Post and write an SEO-optimized article.

Insert a link using the chain/link icon.

Publish your post and share it across social media.

b) Use Anchor Text Effectively

Anchor text should be relevant to the content. Example:

✅ Good Example: Check out our in-depth guide on Best SEO Practices. ❌ Bad Example: Click here for more information.

4. Leveraging Tumblr’s Multimedia Features for Backlinks

a) Image and Video Backlinks

Upload a high-quality image or video.

Click on "Add a link" and insert your website URL.

Caption the image/video with a keyword-rich description.

b) GIFs and Infographics

Infographics are highly shareable. Add a source link to your website for extra traffic.

5. Reblogs: Boosting Your Backlink Authority

a) Reblogging Strategy

Reblogging helps spread your content across Tumblr’s network. Here’s how:

Search for relevant blogs in your niche.

Reblog posts that allow link insertions.

Add your own comments and website link in the reblog section.

Tag your posts with SEO-friendly keywords.

6. Joining Tumblr Communities for More Backlinks

a) Engage with Tumblr Groups

Find and participate in active Tumblr groups (also called communities or tags). Engage in discussions and strategically place your links.

b) Collaborate with Influencers

Contact popular Tumblr bloggers.

Offer guest posts with backlinks to your site.

Exchange reblogs and links.

7. Automating Tumblr Backlink Creation

a) Using IFTTT (If This Then That)

Automate backlinking with IFTTT:

Create an IFTTT account.

Set up an RSS-to-Tumblr automation.

Automatically post new website content to Tumblr with backlinks.

b) Use Scheduling Tools

Tools like Buffer or Hootsuite allow you to schedule Tumblr posts with backlinks.

8. Measuring the Impact of Tumblr Backlinks

a) Track with Google Analytics

Go to Google Analytics.

Check Referral Traffic under Acquisition.

Monitor visitors from Tumblr.

b) Use SEO Tools

Ahrefs – Check backlink strength.

SEMrush – Monitor keyword ranking.

Moz – Analyze domain authority.

Conclusion

Creating backlinks on Tumblr is an effective SEO strategy that enhances your website’s visibility and search ranking. By optimizing posts, reblogging strategically, engaging in communities, and using automation tools, you can build high-quality backlinks that drive traffic and improve your website’s authority. Start today and leverage Tumblr’s powerful platform for your SEO success!

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On-Page SEO: Optimizing Content for Better Rankings

On-Page SEO focuses on optimizing the content and structure of your website to make it more search-engine-friendly.

🔍 Keyword Research

Before creating content, it's crucial to identify relevant keywords. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find the best keywords with high search volume and low competition.

📝 Content Creation

Content is the heart of SEO. High-quality, informative, and engaging content that answers user queries can improve your rankings. Write long-form content (1,000+ words) with proper headings, bullet points, and visuals.

🏷️ Title & Meta Tags

Title Tag: Keep it catchy, under 60 characters, and include the primary keyword.

Meta Description: Summarize your content in 160 characters with compelling language and keywords.

🔗 Internal & External Linking

Internal Links: Connect pages within your website to improve navigation and user experience.

External Links: Link to authoritative sources for credibility and better rankings.

📱 Mobile Optimization

Since mobile-first indexing is crucial, ensure your site is responsive and works seamlessly on mobile devices.

🖼️ Image Optimization

Use compressed images and include alt text with keywords to improve loading speed and accessibility.

🔗 URL Optimization

Use short, keyword-rich URLs. Example: ✅ example.com/best-seo-practices ❌ example.com/p=12345

2. Off-Page SEO: Building Authority and Trust

Off-Page SEO helps improve your website’s reputation and ranking by increasing its authority through external sources.

🔗 Backlinks (Link Building)

Backlinks are links from other websites to yours. High-quality backlinks from trusted sources improve credibility and search rankings. Effective methods to build backlinks include:

Guest posting on authoritative sites

Broken link building

Social media sharing

Directory submissions

📢 Social Media Marketing

Search engines consider social signals for ranking. Regularly share your content on Facebook, LinkedIn, Twitter, and Pinterest to increase reach and engagement.

📍 Local SEO

For businesses, Google My Business (GMB) is a powerful tool. Optimize your profile, gather reviews, and use local keywords like "best coffee shop in New York."

📝 Guest Blogging

Write articles for other reputable websites to gain backlinks and brand exposure.

🎯 Influencer Collaborations

Partnering with influencers in your niche can boost traffic and credibility.

3. Technical SEO: Optimizing Performance & Speed

Technical SEO ensures that search engines can crawl, index, and understand your website efficiently.

⚡ Improve Core Web Vitals

Google prioritizes user experience, so optimize your site for loading speed, interactivity, and visual stability.

🔗 Fix Broken Links

Broken links hurt SEO. Use tools like Google Search Console or Screaming Frog to identify and fix them.

🤖 Robots.txt & XML Sitemaps

Guide search engine bots with a robots.txt file and submit an XML sitemap to Google for better indexing.

🔒 SSL & HTTPS

Secure websites rank higher. Ensure your site uses HTTPS instead of HTTP.

📊 Structured Data & Schema Markup

Implement schema markup to help search engines understand your content better and enhance rich snippets in search results.