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Learning to use Illustrator to draw Aboriginal Arts

http://designertoday.com/Tutorials/Illustrator/5271/Aboriginal.Art.Illustrator.CS3.Tutorial.aspx

http://digitalartanddesign.org/107-aboriginal-dot-art.htm

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1st - Poster

" A drop in the ocean, a change in the weather, WE are fighting TOGETHER"  NewCon 2015 is happening on the 23-27th Jan, 2015 to unite everyone to surf towards the same goal in 2015. Join the wave at Latunda Mt. Victoria in coming 2015 

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Font

However, the previous two fonts do not match with the design of poster. 

Instead, Prisma is adopted.

matches with the flow of waves

young

energetic

fun

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Typography Tricks

http://www.creativebloq.com/typography/typography-tricks-every-designer-should-know-12121561

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Inspiration for poster

Since NewCon 2015 is a national youth conference in Australia that will happen at the very beginning of the 2015. 

Therefore,

i started to research for aboriginal art and something that can associate with refreshing, young and energetic.

First thing come to mind is surfing because that's a cult in Australia, it gives off refreshing and energy at the same time. While the colour chosen can be represent Youth.

via <http://edobermeyer.wordpress.com/paintings/turtle-wave/>

At the same time, 

it still has to be representative enough to present unity.

The focus will be dragged to the same point in the middle since the curvedness.

My creation

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Inspiration Points for poster

Theme : Unity

draw the attention ~ united 

using organised shape to perform unity

My creation

the shapes show sense of unity but it doesn't create a wow factor as a poster

Therefore,

i changed my mind

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Theme of New Con 2015 [Unity]

Unity 

New con wants to bring all the members in Australia to drive AIESEC Australia to the same goal in 2015.

Therefore, 

unity is set as the theme.

Besides,

unity is also a principle of design.

Reference:

Unity and Variety, accessed on 30th Sept, 2014 https://www.boundless.com/art-history/textbooks/boundless-art-history-textbook/thinking-and-talking-about-art-1/composition-40/unity-and-variety-259-10730/

Principles of Design: Proximity and Unity, accessed on 30th Sept, 2014 http://www.slideshare.net/Johnpaconnolly/principles-of-design-proximity-and-unity

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Typography for New Con 2015

Droid Serif

example: 

image via <https://www.behance.net/gallery/3819655/Especimen-Droid-Serif>

Neue Helvetica

image via <http://altis88.deviantart.com/art/helvetica-neue-poster-149533941>

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Branding New Con 2015 OC [Photo shoot]

The image of OC [organising committee] 

align with New Con 2015 branding : Youthful, energetic, fun, professional

Dressing Guide for Photo shoot 

smart casual

colourful (everyone should have a signature colour)

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New Con 2015 Brand Colour

Brand of New Con 2015 : Youthful, energetic, fun, professional

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Lecture for Y2B Branding

Designing the Business Experience

http://noteandpoint.com/documents/pdf/dtbe.pdf

setting a direction to design 

vision visualises the invisible

put yourself in your clients' shoes

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Why blogging?

New Con 2015 & Y2B

Being the marketing director of AIESEC national conference in 2015, I am responsible to create the very best!!!

In order to archive the very best, the BRAND of newcon2015 is freaking important as it differentiates ussss and establishes our image to build trust with our target.

Therefore,

I create this blog to record all the progress for inspiration, concept development and self-critque.