sitehub-blog

[sitehub-blog]

Advertising Your Small Business Online – Is Now the Right Time?

YES!

Right now, is the best time to use online advertising to your advantage. Advertisers have been pulling back on their budgets, which means there’s a ton of unused inventory that’s yours for the taking.

The dip in pricing is partially due to big corporations pulling their ads out of Facebook as part of an advertiser boycott. Facebook gets 99% of its revenue from advertising, so with the big spenders out of the picture, you’re more likely to see a better ROI when using these types of services.

Advertising on Facebook has a lot of advantages — It’s the world’s largest social media platform and uses micro-targeting tools that help you focus on your potential customers. That way, your message gets to the right people who are likely to want your products or services.

There are tons of ways to advertise on Facebook, you can use:

Video ads

Photo ads

Story ads

Lead ads

LEAD ADS

Lead ads are interesting, they are specifically designed for mobile devices in that they can collect contact information from potential customers without them having to type as much. They are most effective when they are asking the user to subscribe to something like a newsletter or to sign up for a contest.

This type of ad is usually pre-loaded with information that’s collected from their profile, so all they have to do is accept the call to action and they’re ready to go.

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What is a Bounce Rate and How Do You Analyze It?

The bounce rate reveals the percentage of visitors who depart your website without any interaction. This statistic has a major impact on sales and may also affect your visibility in Google search results.

You can automatically calculate this number by using Google Analytics. This service will allow you to see average bounce rates by gender, age, browser type, etc. You may check the percentage for a specific page as well so as if to measure your top performing page.

A user interacts with a website when he or she clicks a link to view another page. Google Analytics offers the option to change the definition of an interaction. For instance, you could decide that visitors qualify if they scroll to the bottom of a page.

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[sitehub-blog]

Post Coronavirus: How Web Development Will Shape the Next Normal

To slow the spread of the coronavirus, everyone is highly encouraged to practice social distancing for the foreseeable future. The long-term effects of the pandemic are expected to change markets and push digital commerce.

Businesses that adapt to the next normal first will have a great advantage over their competitors. Your website is going to play an even more important role in your marketing plan, so now is the time to invest in some web development.

WHAT IS WEB DEVELOPMENT?

Web development is what you do to make your website better. It deals with everything going on behind the scenes that make your site stand out among your competitors. It helps improve performance and the overall user experience.

In the industry, “web development” means the back-end parts of the site make up the foundation of the site.

There’s plenty of web development solutions for businesses both big and small. Some projects require a large team of developers while others might need one permanent member who can contract out the different aspects like graphic design or a systems technician. When it comes down to it, web development is a team effort.

When developing a website from scratch, a project can span from a single page of text to internet-based applications, social network services or E-commerce based platforms.

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How a Lead Generation Site Can Increase Conversion

In order for a lead generation site to begin to convert more website traffic into paying customers, website owners must choose the best keywords, write valuable copy and don't ignore color and images for their sites.

Competition is fierce on the internet and each year it becomes more difficult for small businesses to rank for competitive keywords. One effective strategy is to select niche keywords that may not be as competitive as more general keywords but are words that are very closely targeted to your business.

One way to find keyword phrases that people are searching for that are less competitive is to seek long tail keywords. These are longer versions of keywords that offshoots of your more competitive keywords. For example, let's say you're a DJ for private parties, weddings and corporate functions. Trying to rank for the keyword DJ might be really difficult, especially in a large metropolitan area. 

However, long tail keywords such as Newport Beach Wedding DJ or San Diego Sweet Sixteen Party DJ or Los Angeles Corporate Events DJ could be very effective keyword phrases for you. The volume of searches will not be nearly as great as for Los Angeles DJ - but neither will the competition give you the opportunity to rank well for the more niche terms.

The lead gen site smarter websites needs to have great copywriting or else increasing your conversion rate will not be possible. People do not remain on websites that have poor quality writing. They are looking for business owners who can give them valuable information. If business owners cannot impress potential clients that they are highly knowledgeable and experts in their fields, prospective patrons will not trust them and they will leave the website.