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Site Marketing Solutions - A User-friendly Website Design Services Provider in Australia

Looking to hire experienced web designers in Australia? Get in touch with Site Marketing Solutions. We specialise in designing user-friendly and search-engine-friendly websites for businesses of all sizes. https://sitemarketingsolutions.com.au/design-development/

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Get Complete Range of Digital Marketing Services in Cremorne, VIC from Site Marketing Solutions

Site Marketing Solutions is a team of experienced and skilled marketers, committed to helping  you significantly increase your business’ online presence. We specialise in providing SEO, SEM,  YouTube marketing, LinkedIn marketing, website development, web hosting and much more. https://sitemarketingsolutions.com.au

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Is Your Poor Online Presence Hurting the Effectiveness of Your Sales Team? Do you know a badly-designed website always lessen your business sales. To know whether your website is hurting the effectiveness of your sales team or not, visit https://sitemarketingsolutions.com.au/is-your-poor-online-presence-hurting-the-effectiveness-of-your-sales-team/

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Is Your Poor Online Presence Hurting the Effectiveness of Your Sales Team?

Fact: a badly designed website can lose you new business because like it or not, prospects will actually research your company and its personnel starting with the website.

If you value your service offering at $10,000 and your website reflects a service offering valued at $1,000, your prospects will move on. Quickly.

They simply won’t believe you’re worth engaging with.

So, how do you know your website is passed its use by date, needs an upgrade or worse still, was never even developed with any consideration to your target customer in the first place?

For the majority of businesses, having a website is like owning pair of Air Jordan sneakers in the 90’s – you owned them because every other kid on the block did. The “why” didn’t matter, you just had to have them because everyone else did.

While many businesses owners opt to have a website because that’s what the trend dictates, few rarely pause to consider the why. Why do you even need a website?

What is the actual point of having one?

Donning a pair of Air Jordan’s won’t give you any magical basketball abilities, but a well-planned, beautifully designed and perfectly executed website can actually work to generate you new business.

A business should have a website reflective of the value propositions they bring to their customers.

It is a powerful business tool and should be viewed as much internally by all members of staff. A website that articulates your value as a company can be leveraged multiple times over to make money either through tangible avenues like online sales, or intangibly by showcasing your brand.

Yet organisations spend so little time collectively giving any consideration to their websites’ online presence that the self-fulfilling prophecy becomes inevitable; the website “doesn’t work” for the business as a sales tool and becomes just another digital ‘desert town’ with tumbleweeds blowing down the main street.

It is relatively easy to overhaul your website and take your business to that next level from a digital standpoint. You need just three ingredients

You need to actively recognise that this is an investment in the business and personnel within the organisation need to buy into the reasons for the redevelopment / new development.

You need to be able to articulate who your ideal target audience(s) are and why you are the solution to their problems AND then speak to that target audience through the websites’ messaging.

You need to engage with a trusted digital partner who knows as much about website design, development and online customer acquisition as you know about your core business services.

Actively contributing to the websites’ content footprint and creating the perception that you are a leader in your industry is the ongoing requirement to supplement the above.

Case Study: When a Website Leaves Money on The Table

Several years ago, we consulted briefly with a gentleman in the financial sector. He recognised the potential in utilising his website as a tool for new customer acquisitions into his small firm.

Unfortunately, the price point for his core service was considerably higher than what the “clip-art-esque” nature of his website reflected.

Over a period of a few months, we were able to increase visitation to his website for his target audience seeking this core service by about 20X what he was previously receiving.

He actually became the top-ranked website in Google for his sector for the most competitive keyword in the city he was based in.

Over the following 3-months, he received exactly zero enquiries through his website. From over one thousand new website visitors who were his potential customers. Zero.

We recommended this client consider redeveloping his site to address his lacking website conversion capabilities. He opted for the “this online thing is not working for my business” approach and left things as they were.

Leaving a legion of potential clients – and money – on the table.

Any investment he made in redesigning his website would have paid itself off within 6-months.

Quick Engagement Is Critical

The rough statistics show you’ve got about 3-5 seconds to engage a prospect before they move on to your competitors’ site. Slow load times, non-secure notifications, a bad design or a complicated navigation is almost a guarantee that your prospect will not hang around for very long. They want to feel safe and that the trust they’re putting in you is verifiable.

A strong brand in the marketplace is not a silver bullet. Such a thing does not exist, but there are several key factors you should consider if you want to redevelop your website to your advantage.

Use your website as an educational tool. Not to talk about your company and why you’re the perfect vendor for your prospects, but to actually provide insights into how you understand your prospects’ core problem. This helps to build trust.

Make a point of addressing these pain points and creating information relevant to them and how that pain can be alleviated.

People buy people, and if a prospect is far enough through the buy-cycle, any BDM or business owner worth their salt should close them, but your key personnel should always be represented on the website with appropriate photography that is professionally shot.

Articulate your Value Propositions succinctly.

Make it easy for your prospects to contact you. Contact forms that don’t work, incorrect phone numbers or contact information that needs a bloodhound to sniff it out looks unprofessional.

First Impressions…….Last.

Great Business Development Managers and a competent Sales Team should leverage their networks, converse fluently with prospects and will most likely be very congenial at networking events they attend.

They are the human face (one of them) of your business and any positive impressions they make on behalf of your organisation are vital to attracting new business. But with the exchange of any business card and a handshake with a loose agreement to “catch up for a coffee in the near future” you can bet that prospect will make time to visit your website once that initial meeting is over.

What would be the impression of your business then?

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Site Marketing Solutions – A Melbourne Based Leading Digital Marketing Agency

Site Marketing Solutions is a well-reputed digital marketing agency in Melbourne, specialised in web design, SEO, SEM, and more. Our purpose is to help small & large sized businesses grow through the considered strategies and measurable outcomes. To learn more, visit https://sitemarketingsolutions.com.au/

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Google Penguin & Avoiding Link Penalties

Penguin has made lots of people very angry over the last few years. And no, I am not talking about the Batman Villain. I am talking about Google’s algorithm update a few years ago called ‘Penguin’

I personally know of several businesses that lost their million-dollar online enterprises literally overnight. (Well, in 6 months, but you get the idea)

How did this cripple their business I hear you ask? Simple. The website in question (which sold pet-related products FYI) was ranking strongly for several dozen keywords in the US. These rankings brought in tens of thousands of ‘shoppers’ each month. That correlated to millions in revenue each year.

When Penguin was rolled out, this business’ website simply dropped off the SERPs and those tens of thousands of monthly visitors dwindled to less than fifty.

Less people. Less sales. Less profits.

Yet most people do not even know what Penguin is, and how to avoid it.

Google has waged war on Internet marketers since people realized they could make money online by manipulating the SERPs and ranking a website, and, along with Panda (which I covered last week) Penguin is a formidable weapon in Google’s arsenal targeting this sort of thing.

So, what is it?

Penguin targets your anchor text. The hyperlinks that drive visitation to your website from other sites. These hyperlinks act like ‘cyber thumbs up’ to Google’s bots as they crawl the web and it takes into consideration these links when determining whether or not to rank you.

From Google’s point of view, the problems with this part of their algorithm were easily exploited since people cottoned-on to the fact that if you simply built these links yourself, Google would see them and eventually rank you.

Here’s an example. You’re a florist, and you want to rank for the term ‘florist in Melbourne.’ Makes sense right? You want to be found by people searching for a florist in Melbourne. Easy done. In the ‘ol’ days of internet marketing’ you could go and literally build thousands of links using software with the words ‘florist in melbourne’ linking back to your website from other sites and presto – 3 months later you’re ranking for that term.

What Penguin does is identify over-optimisations of those specific keywords that you want to rank for, and discounts them if the percentage of keyword-driven anchor text vastly outweighs other, natural anchor text like ‘click here’, or ‘read more’

The bottom line is you need to diversify your anchor text for it to look natural to Google. Use your URL, business name, brand name, keywords and generic terms to link back to your site.

A few keyword-rich links on highly relevant, authority websites can be all that is required to rank a website, for specific keywords, these days.

It is quality over quantity.

That it is easier said than done because it can be very time consuming to cultivate these sorts of links on esoteric websites that are managed by humans.

If you are doing your own link building, I encourage you to consider these points and use these anchor text ratios.

•                    20-30% of your links should be your brand / url

•                    20-30% of your links should be phrase match terms – or terms that could be                       synonymous with your primary keyword

•                    20-30% of your links should be related terms, or a broader expansion on those primary keywords

•                    10% of your links should be generic anchor text, like ‘click here’

•                    10% of your links should be your primary keywords

Remember, it is still possible to rank in 2015, but it is not something that can be done overnight and with software or a half-assed approach.

If you’re doing that AND getting results, you’re living on borrowed time because the next update to either of these algorithms might be the one that causes you to vanish from the SERPs.

Oh, and as a final note, all of this is utterly meaningless if your website is under a Panda penalty. Before you do anything to correct your offsite footprint, fix your onsite issues first.

https://sitemarketingsolutions.com.au

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Quick Fix Guide To Removing Website Penalties

Here is the guide on how to remove website penalties, especially a ‘panda penalty’, so that you can get more traffic. Get more details at https://sitemarketingsolutions.com.au/quick-fix-guide-removing-website-penalties/

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Get Your Website Rank High in SERP with SEO Services in Melbourne

Get in touch with Site Marketing Solutions to avail the best SEO services in Melbourne. We have a professional team able to rank brand new websites, old websites as well as the websites that have been penalised by Google. For further details, visit https://sitemarketingsolutions.com.au/search-engine-optimisation/

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Customer Match Advertising

Customer Match Advertising allows search advertisers to target ads to the particular customers by uploading a list of email addresses. For complete details on how it works, visit https://sitemarketingsolutions.com.au/customer-match-advertising/

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Get Mobile & Web Application Development Services from Site Marketing Solutions

 At Site Marketing Solutions, we help businesses to grow by creating web applications and native mobile apps for Android as well as iOS. We are backed by a team of professionals who have years of experience in creating mobile & web apps. For detailed information, go to https://sitemarketingsolutions.com.au/mobile-applications-web-applications/

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Best Time to Post Ads On Social Media

To make people aware of your business one should choose the best time to post on social media because many people don’t like to see random posts. To get a detailed information about this visit https://sitemarketingsolutions.com.au/best-time-post-social-media/

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Grow your Business with Site Marketing Solutions’ Social Media Marketing

Make your business more socially engaging with Site Marketing Solutions’ social media marketing services. Social media helps in increasing website visitors thus increasing the sales and grow the revenue. https://sitemarketingsolutions.com.au/social-media-marketing/

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Need to hire the best SEO services in Australia? Get in touch with Site Marketing Solutions. We have a team of SEO experts, committed to making your website user-friendly and search engine friendly. https://sitemarketingsolutions.com.au/search-engine-optimisation/

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Are you losing online sales through shopping cart abandonment?

Abandonment in shopping cart is the main reason for the decrement of online shopping sales. To know more on how to decrease shopping cart abandonment and increase the online sales revenue, visit https://sitemarketingsolutions.com.au/losing-online-sales-shopping-cart-abandonment/

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Grow Your Business with Site Marketing Solution's Digital Strategies

At Site Marketing Solutions, we use highly measurable outcomes and a jargon-free consultative approach to enhance the visibility of your brand and grow your business. Visit us now and notice how we work with businesses to help them find their voice.https://sitemarketingsolutions.com.au