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We looked inside some of the posts by skyeheron and here's what we found interesting.
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Aims?
Looking at Bournemouth as if it was a brand, I want to present it as fun and individual, a creative hub for young people and for the design to possibly reflect key features of the town such as the beach etc.
A lively typeface is needed to reflect this along with updating my colour palette to pop more.
My design should be attention grabbing and reflect the pride I want people living in bournemouth to feel.
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Branding for Gen Z:
Heck "unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. Developed in partnership with global design consultancy Elmwood, it's all designed to appeal to a younger audience by tapping into new trends and create a basis for long-term product development".
"Elmwood aimed to bring HECK! products up to date with a consistent, fun, and diverse system that could flex beyond design language staples.
"Our goal was to replace outgrown butcher tropes and classic premium codes with something more spontaneous and punchy. It was time to add more creative magic to the HECK! core identity, as seen via a Gen Z lens."
"One of the UK’s oldest LGBTQIA+ helplines has just rebranded with the help of Nice and Serious – a London agency known for its work with charities and nonprofits.
The logo has moved from a symbol typically associated with a ringing phone (which in today’s landscape perhaps denotes Broadband brands more than your traditional telephone service) to a speech mark.
The wider visual identity is much more personable than the previous edition, which incorporated bright colours like purple and pink but was rather to-the-point. Approachable illustrations play a larger part in assets. The speech mark appears in the logo but also doubles as a graphic window and background element, anchoring typography or framing photography".
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Camden Market Rebrand
Camden Market was rebranded by Ragged Edge following the aim of: "Punk spirit had been lost among tacky souvenirs and overpriced tat. As part of a major regeneration project, we created a brand that could change Camden Market’s future without changing its heritage".
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Tutorial Feedback 1:1 Emily
Focus on message of campaign? I want it to focus on making young people proud to live in Bournemouth and want to stay here.
Don't stick with designs and settle on them. Look further into typeface choices and don't focus on trends more what would catch the eye of my target audience and how it conveys the message of the rebrand.
Good start on development work but continue to develop to create strong brand guidelines with reasoning.
Define what I want to create as part of the promotional rebrand and then look at what design choices I should make for these.
Look at Camden Market rebrand by Ragged edge. More Creative Boom projects.
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Design inspiration
"The coat of arms of Bournemouth was first granted on 24 March 1891.[1] The crest (above the shield) consists of four English roses surmounted by a pine tree. The motto (below the shield) is Pulchritudo et Salubritas, Latin for "beauty and health". The colours of the shield, the main part of the coat of arms, are taken from the royal arms of King Edward the Confessor, in whose royal estate the area now known as Bournemouth was situated. The four salmon represent those to be found in the River Stour, which marks the boundary between Christchurch and Bournemouth. Each of the lions holds a rose between ts paws. The six birds, also taken from Edward the Confessor's arms, are martlets, heraldic birds with no legs (based on the folk belief that swallows never stopped flying and so did not need legs).[2] The roses in the arms are emblems both of England and of Hampshire, which Bournemouth historically belonged to".
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Project name: We Are Bournemouth
Inclusivity: It immediately creates a sense of community and belonging. The phrase "We Are" is a powerful statement of unity, which can effectively resonate with both residents and students, fostering a sense of pride and collective identity.
Flexibility: It's broad enough to encompass various aspects of the campaign, from cultural events to business developments and community projects. This flexibility allows for diverse marketing materials and events that can all fit under one coherent brand umbrella. Such as We Are Culture, We Are Entertainment etc... different ways of promoting
Memorable and Shareable: The name is straightforward, easy to remember, and works well in both digital and physical mediums. It's also hashtag-friendly (#WeAreBournemouth), which is ideal for social media engagement.
Positive and Forward-Looking: It suggests a positive outlook towards the future, essential for a campaign aimed at revitalizing an area facing challenges like economic decline and rising crime rates.
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