sonnysofrito
Sonny Sofrito
Born and raised in the East Harlem section of NYC by his single hard-working mother, nurtured to strive for achievement and to create his own opportunities, Andre Rivera a.k.a. “Sonny Sofrito” has built a resume as varied and flavorful as a jar of home-style sofrito.
A communications major at New York University, Andre’s foray into the entertainment industry took off in 1992 when he was hired as a stage hand, then stage manager, for the hit weekly sketch show “El Barrio USA”, produced and directed by Angel Salazar (Scarface, Carlito’s Way). He played bit parts in some of the sketches on occasion, meeting and networking with many upcoming entertainment stars such as singer La India, actor/comedian John Leguizamo, and singer/actor Marc Anthony.
After a two-year stint, Andre briefly delved into the NYC club scene under Back 2 Back Promotions, promoting some of the hottest clubs of the time (Club USA, 20 West, Velvet, Café Lynx, Limelight, The Grand). With this first real exposure to marketing and promotions in a hands-on environment under his belt, he branched out into the music industry: he was offered the opportunity to work with Dollar Bill, an independent marketing and promotions company. Working with clients such as Motown, Warner Music and PolyGram, Andre created and managed a dynamic street team for Dollar Bill, promoting artists including Diana Ross, Bush Babees, and Sounds of Blackness.
Though his work with Dollar Bill was expansive and productive, Andre still felt drawn back to his first love - comedy. With the contacts he cultivated, he returned to the comedy scene, producing his first stand-up comedy show at Comic Strip Live. This afforded him the opportunity to collaborate with Urban Latino Magazine, gaining their sponsorship to produce his second comedy show at the prestigious Stand Up NY Comedy Club. Gaining momentum, Andre was tapped by Chuck Sutton of Inner City Broadcasting to work with talent producer Keith Sage-El, casting comedians for “It’s Sho...
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I encourage everyone to watch In @intheheightsmovie … NOT because it’s a good Latino movie, but because it’s a GREAT movie that happens to be about Latinos. Big difference. #LatinoExcellence #InTheHeights (at New York, New York) https://www.instagram.com/p/CQE64q0pe0h/?utm_medium=tumblr
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2nd vaccine shot? DONE! In 2 weeks I should be fully protected, but will still wear a mask. Hope you all will do the same. #covidvacccine #pfizer #fuckcovid19 (at Harlem Hospital Center) https://www.instagram.com/p/CNHzP5xplYb/?igshid=ahb4vo848hfm
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10 years go by fast, especially when you’re with someone you genuinely LIKE as much as you LOVE. Thank you Alison for being my love. #HappyAnniversary #10years @aceliacruz (at New York, New York) https://www.instagram.com/p/CM2-htIp5r-/?igshid=1az5dpnbels9r
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I predict #CancelCulture will get cancelled in about 12-18 months. 🤯 🔮 I am SofritoDamus 🔮 (at New York, New York) https://www.instagram.com/p/CMPswVFJAYB/?igshid=qkvwzzvjmyr7
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Guess who got their first dose ... #covidvacccine #pfizer (at Harlem Hospital Center) https://www.instagram.com/p/CMPe-hFJWB2/?igshid=euourdtas4e2
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Can we get the pendejos that stormed the Capitol on January 6th to go after the EXTENDED CAR WARRANTY CALL CENTER? Asking for a friend. (at New York, New York) https://www.instagram.com/p/CMA79A2JjJS/?igshid=17x41asxkp0s1
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This is what Governor Andrew Cuomo wanted to say ... 🤪 (at Albany NY) https://www.instagram.com/p/CL-jDXyJghN/?igshid=1poh0s7e05po9
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It’s a good thing I’m not rich. I’d have a 900 sq. foot closet filled with AJ1s, cashmere sweatpants, Pima cotton graphic tees with only Marvel or Star Wars prints, and real light sabers. I’m not joking, I’d hire a scientist and everything. (at New York, New York) https://www.instagram.com/p/CLhyxdMp-T9/?igshid=1013nllqoffhi
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RIP Prince Markie Dee. Side Note: This was the first hip hop cassette album I ever bought. Up until then I was using my allowance money only for buying 12" Vinyl singles with the remixes. #fatboys #princemarkiedee #rip (at New York, New York) https://www.instagram.com/p/CLe6py3JUYb/?igshid=17epo3ddtq1rs
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Dress warm today. It’s gonna be Minus 45. ✌🏼 & 🖕🏼to the 🍊 💩 (at The White House) https://www.instagram.com/p/CKRZU6ApEae/?igshid=1hunr52jm59ar
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Just heard a clip where the TRUMPing IDIOTS in DC were referred to as VANILLA ISIS ... That is the best and funniest term I have heard so far! 🤣🤣🤣 #TRUMPingIDIOTS aka #VanillaISIS (at New York, New York) https://www.instagram.com/p/CJzK__npnRz/?igshid=vkkp45s9ih5g
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Just heard a clip where the TRUMPing IDIOTS in DC were referred to as VANILLA ISUS ... That is the best and funniest term I have heard so far! 🤣🤣🤣 #TRUMPingIDIOTS aka #VanillaISUS (at New York, New York) https://www.instagram.com/p/CJzJs6Op-gw/?igshid=1d5v32fdwo2cn
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Does anyone else feel troubled by the fact that the name of this year is “2020 Won”? (at New York, New York) https://www.instagram.com/p/CJfZyDwJgmI/?igshid=16wakwo8ekeuf
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Happy New Year everyone. Hers to a better 2021. Be safe and take care of yourselves. #wearamask #6feetapart #nye #nye2021 #bye2020 #hello2021 #2021 (at New York, New York) https://www.instagram.com/p/CJfXONqpNnX/?igshid=79zg18q04o7l
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Merry Christmas everyone! 🎄 @aceliacruz & I didn’t know that matching PJs was gonna be a thing this year, so we’re just gonna rock our matching SyFy t-shirts from Comic Con 2018, & pretend like we planned it. 🤪 (at New York, New York) https://www.instagram.com/p/CJPGrqrJUhl/?igshid=1az71fhnhdyxq
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If you need it .... #rudygiuliani (at Duane Reade) https://www.instagram.com/p/CH3J2erJswA/?igshid=19yc0soik7xjo
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Sometimes, it’s so hard to Lego ... #lego #trump (at Lego Land) https://www.instagram.com/p/CHwVsHfJ2yK/?igshid=j2ky99ikwh65
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