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How database marketing helps in niche upcoming industries:

Contrary to starting a business in already flourishing industries, today's start-ups are exploring new arenas offering growth. While such futuristic markets are very intriguing for business, they are also restricting as they rely on a focussed segment of experts and even customers / prospects. This is why it is very important to have a very comprehensive database right when you step into an industry that is upcoming.

 The most important part of creating or marketing a product in a niche industry is how you will be taking your product directly to the customer. Database marketing is a marketing campaign where a list of email ids of consumers is taken as a base for contacts. You might wonder how an email blast might work in a niche industry’s favour. And when you own a list of prospects who would individually benefit / or be interested in your niche product, you can even customize your email to make it work better.

 Niche companies, who are just starting out, might not have the advantage of having contacts as compared to the bigger giants. And with niche database marketing, well, a company needs data about each individual in detail, more than just basic contact information. Fortunately, there is data readily available everywhere on social media. People browse all day and fill in surveys on their likes and wants. Engaging customers on social media and organizing this data gives the required information to promote your brand. Data can also be obtained from competitors who are willing to give away information. Here’s where social listening comes into play.

 Many niche companies are using database marketing to bring visibility to their products, impress potential clients with their thought leadership content, network with experts to learn more about these newer industries. This helps you provide a wholesome solution to clients than merely selling a product or service. There is no doubt that an accurate and up-to-date database is the backbone for companies entering in to niche markets.

 Know more about Springbord’s Niche Database Solutions here>>

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Springboard is a cost-effective option for any real estate company looking for quality lease abstraction. In addition to English, our analysis can work in 19 international languages, and more than anything, our team can free up your time so that you no longer have to worry about the nitty-gritty paperwork.

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Big data in the financial sector 2017

Big data has been slowly making its way into the financial sector to improve customer experience and reduce risks. This is further supported by the upward trend in the usage and spending on big data solutions in the financial services industry.

Here are the top ten trends to look out for in the year 2017.

Big data and Block chain in financial services – Block chain technology has gained popularity recently, although still it is in the early stages. Block chain offers an intriguing way of managing transactions through transparency and optimized effort. It is expected to converge with big data to enhance security and analytics, offering a centralized network to power digital transactions.

Cloud solutions in financial services – Financial sector is slowly moving to adopting cloud  solutions on a larger scale. The main objective is to synchronize financial data with the marketing information for better governance and future predictions.

Fraudulent activities on the rise – The stakes for fraud are rising with each year forcing the financial service sectors to increase their monitoring and prevention efforts. Data management and analytics are the most preferred tools to improve fraud detection and minimize criminal activities.

Improved financial data governance – Bank CDOs are majorly focussing on adopting solutions that manage critical aspects of the overall governance.

Open source not the only solution – Financial services providers have come to realise that with their  rising requirements the ‘open-source’ only approach is proving difficult. This year, we see a trend of combination of both open source and  proprietary solutions.

Integration of real time and historical data – Financial firms have always stored historical data and using  analytics to make informed decisions. Considering the drive to increase real-time payments, the integration of historical data with real time data can add the required push to improve consumer engagement and security.

Going mobile – With the growing use of mobile apps and social media, financial services are investing heavily on banking apps. Use of on-the-go mobile applications has even given this sector data to derive meaningful insights and extend their value-added services.

Cybersecurity as preference –  Risk management has always been the strongest interest of the finance sector. 2017 will see an increase in the security initiatives and risk  assessment teams.

Utility based shared service –  The utility shift is underway and this will create opportunities to advance market structure.

Automation on the rise – Simple automated tasks are on the rise this year as big data adoption grows.

Data management and analytics have helped reduce the operational costs in the financial sector by delivering advanced solutions to improve efficiency and manage risks.

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Retailers can now influence shoppers’ buying decision – Get Social!

Social Listening makes you intuitive as a brand and helps you gain prominence amongst your target users. It helps you understand the social landscape, consumer behavior and drive traffic and sales across channels

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Understanding Your Market Through Social Listening

Since its inception, Social Media has grown leaps and bounds to pervade all aspects of life, both personal and professional. It has evolved to extend its influence on trade and markets. The internet provides an endless supply of convenient platforms for discussions on brands and products. Unlike face to face interactions, they provide the mask of apparent anonymity and provoke unguarded expression of opinions. Social listening is the process of listening in on digital conversations and discussions that are relevant to your brand. It embodies the central principle around which all businesses revolve: understand your target audience and strategize your marketing plan accordingly.  Tracking and analyzing what’s being said about your product or your company or even your competitor can be one of the most effective ways to understand your prospects, customers’ behavior and needs, ultimately build a successful marketing campaign.

As the name suggests, Social Listening is not just passively hearing but actively paying attention and analyzing the information gathered from various online social avenues. Social media platforms such as Facebook and Twitter are the most common sources of data from customers. But other online discussion forums, customer support sites, comments on product reviews, and polls on new products can also be utilized to measure responses. For instance, a Facebook group conversation about a new product can be used to identify successful aspects as well as areas for improvement in the product. This becomes valuable input to troubleshoot problems and improve the product for better sales. Listening to responses to similar products from chief competitors can provide a more comprehensive analysis. Moreover, tracking opinions about new concepts can become the first step in recognizing opportunities for expanding your product line

Once you have recognized the need to listen to social media comments and dialogues, the nest step is to find the best provider of such services. Dynamic Profiling a unique social media monitoring and listening service that can effectively deal with a market in flux. This is an initiative from the Enerji group, a pioneering multinational organization in the realm of data, content, and design. Apart from Social Listening, they also offer Channel Analytics & Social Media Audit, Community Management, and Influencer Management services. As the market advances to new stages at a remarkable pace, you can keep up with the changing demands by acquiring the services of such experts in the industry.    .  

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Database management- an essential part of every organization

Data is the lifeline of any organisation which helps drive business growth. With the advent of technology, unmanageable raw data is available from multiple sources. Managing this data to identify strategies and areas of growth is crucial for any organization. Database management is necessary to ensure accessibility to high quality and intelligent data. This simplifies what database management actually means – collection of data from various data points, enhancing the data, cross-referencing and enriching the data to have up-to-date information for maximised traffic and conversion.

In today's growing economy coupled with fierce competition, database management becomes crucial in all sectors for efficiently handling multiple types of data, which otherwise make no coherence. With the amount of data available, manually executing the tasks is no solution. Database management helps categorize, store, integrate data with a comprehensive multiple access.

Having the necessary information at the right time and right format makes all the difference in boosting a business if any sector – financial, research, e-commerce, retail, etc.

 Financial database – Managing and having critical information at the back of your hand is a must when it comes to finance. A company's merger and acquisition database can be updated with the transaction, buyer, seller, payment, capital and equity details. Company name databases need to be managed with regular update, verification and removing duplication.

Real Estate – Managing the database by collecting and curating large amounts of data – ranging from lease documentation, tenant information, registration numbers, business descriptions, to financial and other corporate disclosures, enables to make informed decisions and keep track of the proceedings.

E-Commerce – Other than the obvious need for a lead data management, visitor analytics and sales CRM, e-commerce service providers also need to think about catalogue management, product data, pricing, content, site search, images and videos management.

Information Providers – Travel websites, hotel/accommodation websites, restaurants and delivery providers, reviews sites, etc. are just a few such examples of information providers and maintaining a absolutely updated database is very important for this industry to stay in a competitive market.

Springbord is a part of the Enerji group who have the expertise and skills required by your business to channelize data. Springbord provides its services across a wide range of industries ranging from financial sector, real estate to e-commerce. Know more about how Springbord can help you gain smarter insights and drive smarter business outcomes through state-of-the-art data management.

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Springbord Way Of Data Management

With the tremendous explosion of raw data available from multiple sources, managing this data has become an ever present concern for businesses across the globe. Collecting, refining and utilizing data is no easy task, which is why many businesses are turning towards Data Management services to handle these tasks. Read on to learn more about data management services, and find out why your company needs to sign up for these services from Springbord.

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Top trends and best practices in Data Management

Across all industries, innovation is imperative. With the abundance in data sources and accessibility today, managing the unbelievable amount of data out there is the challenge. Understanding each piece of data, the correlation and how it is tied to the bigger picture helps make informed and statistics based decisions. Data Management plays a pivotal role in shaping a company's growth strategy based on thorough analysis and well laid out information.

 Here are some of the best practices and current trends in data management that one needs to be aware of -  

  Use of Automation – With the constant increase of  data volumes and the demand for better management of data, managing data has     become the most complex process for an organization. A shift towards the automation of process not only relieves strain, but also ease the constraint of budget and resources for a company. Most organizations are creating dynamic, automated tools to simplify their projects or simply outsourcing  their data management needs to an expert in automating data.

NoSQL Surge – Going forward, a shift towards  NoSQL databases, with the benefits of dynamic schemas and agility, will  prove prove more scalable.

Hadoop for Big Data – A recent survey  concluded that Hadoop is to become a core part data management. With this  growing traction, an increased demand for faster data management  capabilities will see a rampant use of technologies such as AtScale,  Cloudera Impala and so on.

On-demand Data Warehouse – On-demand storage gives customers the flexibility to dynamically scale the storage space, thereby resulting     in cost-cutting and resulting in higher ROI.

Convergence of     technologies –     Considering the power of seamless movement of data, cloud and data companies are working on the integration of IoT.

Data Security – Owing to the vulnerability and importance of the data available with most companies, database administrators need to have ongoing security checks to curb breaches.

Data Cleansing – One of the important part of managing data quality is data  cleansing. It helps remove invalid data and enrich the existing data.