#Competitive intelligence

[lemonbarski]

Generate corporate profiles rich with data with CorporateBots from @Lemonbarski on POE.

It’s free to use with a free POE AI account. Powered by GPT3 from OpenAI, the CorporateBots are ready to compile comprehensive corporate data files in CSV format - so you can read it and so can your computer.

Use cases: Prospecting, SWOT analysis, Business Plans, Market Assessment, Competitive Threat Analysis, Job Search.

Each of the CorporateBots series by Lemonbarski Labs by Steven Lewandowski (@Lemonbarski) provides a piece of a comprehensive corporate profile for leaders in an industry, product category, market, or sector.

Combine the datasets for a full picture of a corporate organization and begin your project with a strong, data-focused foundation and a complete picture of a corporate entity’s business, organization, finances, and market position.

Lemonbarski Labs by Steven Lewandowski is the Generative AI Prompt Engineer of CorporateBots on POE | Created on the POE platform by Quora | Utilizes GPT-3 Large Language Model Courtesy of OpenAI | https://lemonbarski.com | https://Stevenlewandowski.us | Where applicable, copyright 2023 Lemonbarski Labs by Steven Lewandowski

Steven Lewandowski is a creative, curious, & collaborative marketer, researcher, developer, activist, & entrepreneur based in Chicago, IL, USA

Find Steven Lewandowski on social media by visiting https://Stevenlewandowski.us/connect | Learn more at https://Steven.Lemonbarski.com or https://stevenlewandowski.us

[newsdataapi]

🔎Competitive intelligence helps businesses gain insight into their competitors' strategies.

📌Let us know how News API can help you to gain insight.

[bungeetech]

Buy vs. Build: Price Optimization Solution

Discover the debate between buying and building price optimization solutions in the retail industry! Should you invest in ready-made solutions or build your own? Explore the pros and cons in our latest blog post. Click the link to learn more: Read more

[cibestpractice]

Join CI Best Practice to get helpful advice and training in competitive intelligence. Improve your level and transform your CI experience. Together, we can make improvements that will put you ahead of the competition.

[retailscrape1]

How to Navigate Competitor-Based Pricing: A Retailers Comprehensive Guide

This blog delves into competitor-based pricing, exploring its nuances, advantages, and drawbacks.

know more : https://www.retailscrape.com/navigate-competitor-based-pricing-a-retailer-guide.php

[competitiveintelligence]

Competitive intelligence involves the systematic collection and analysis of information about competitors, customers, and the market environment. In the context of social media, it extends to monitoring and understanding the online activities and strategies of competitors.

[healthcaretechnologynews]

GRG Health Competitive Intelligence (CI) Perspectives and Opinions, October 2022

The development:

In October 2022, Dostarlimab met its primary endpoint of Objective Response Rate (ORR) in a head-to-head trial against Pembrolizumab (KEYTRUDA, Merck) in NSCLC (vide PERLA trial – a global, randomized, double-blind phase II trial of 243 patients).

Write to us at enquire@grgonline.com Learn how GRG Health is helping clients gather more in-depth market-level information on such topics.

Opening thoughts:

Dostarlimab – an asset that GlaxoSmithKline (GSK) obtained by acquiring Tesaro, is proving dependable in sundry trials.

This is probably a blessing since the GSK – Tesaro transaction has had more than its fair share of headlines….and the price tag (USD5.1 billion) was not even at the top of that list!

However, a lot more must be done by GSK to ensure smooth sailing.

Thankfully, Dostarlimab -gxly injection (TSR-042, brand name JEMPERLI) is a key asset that has always remained in the spotlight, mostly for the right reasons.

Asset Outline: 

Profile – Dostarlimab-gxly injection (TSR-042, brand name JEMPERLI) is a humanized monoclonal antibody (IgG4 isotype) PD-1 inhibitor that targets the mismatch repair deficiency mutation (dMMR). Dostarlimab is particularly interesting since the dMMR mutation occurs in multiple indications (including breast, endometrial, uterine, prostate, rectal). Besides, dMMR tumors may also develop Microsatellite Instability (or MSI)

Potential – Dostarlimab’s potential is believed to be high; the asset was a healthy influencer (besides the oral PARP inhibitor Niraparib (brand name Zejula) and the TIM-3 mAb Cobolimab) that drove GSK to acquire Tesaro.

Performance – Since 2021, Dostarlimab is approved across the EU and the United States for recurrent or primary advanced dMMR endometrial cancer that has progressed on or following prior therapy with a Platinum-containing regimen. The initial approval was granted based on preliminary results vide GARNET trial or NCT02715284 since indication – specific therapies were unavailable for patients.

Asset Spotlight:

Past achievement – Dostarlimab was in further trials when it took centerstage (worldwide) in July/August 2022

o Claim to fame – Dostarlimab took centerstage because of its celebrated, outstanding results (100% remission of disease) in a subgroup of patients who had dMMR rectal cancer (all either Stage II or III disease)

o Claim specs – The study conducted at Memorial Sloan Kettering Cancer Center (MSKCC), New York (United States), intravenously dosed these patients with Dostarlimab every three weeks for a duration of six months

Relevance – Since the current SOC for rectal cancer is neoadjuvant Chemoradiotherapy (CRT) followed by Surgery and adjuvant chemotherapy, the celebration for Dostarlimab’s performance is understandable.

Recent achievement – In October 2022, Dostarlimab announced a landmark in NSCLC.

o Claim to fame – Dostarlimab met its primary endpoint (ORR) in NSCLC (vide Open label, Double blind PERLA trial)

o Claim specs – The study put Dostralimab head-to-head against Pembrolizumab (KEYTRUDA, Merck)

Relevance – Since Dostarlimab went head-to-head against KEYTRUDA which is widely regarded as a top intervention, evaluating Dostarlimab’s performance in detail is likely to establish its standing as one more promising option and/or a challenger.

Next steps – Hopefully, future data will show not just ORR but survival benefit too. This would help to clarify the extent of Dostarlimab’s advantage in a key indication vis-à-vis an established gamechanger (KEYTRUDA).

This is going to be relevant since ORR alone might not be accurately reflecting survival advantage.

The CI angle:

What generates interest –

o PERLA: GSK already has Zejula (which competes with the better – established LYNPARAZA, Astra Zeneca) in pharmacies. Now, with Dostarlimab meeting its primary endpoint in PERLA and progressing further in the COSTAR Lung trial - comprising patients with advanced NSCLC who progressed in spite of prior anti-PD-L1 therapy and chemotherapy, GSK’s future as an oncology player looks promising, currently.

What generates anxiety –

o dMMR Rectal cancer:

Trial span: The widely lauded rectal cancer study was constrained by the (low) number of patients and a single trial institution.

Durability of response: Evidence of durable response can emerge after these patients are followed for at least three years to assess (the absence of) recurrence.

Price point (and affordability): Given the trial results (and the cost of Tesaro’s acquisition), Dostarlimab is likely to be available at a steep price

Ø Reportedly, the nine doses of Dostarlimab that are required over a six-month period cost USD99,000 (INR 77 lakh). Such a price tag will adversely affect uptake, especially in the third world where future disease burden is likely to surpass the first world

Ø Further, third world markets are likely to be characterized by late diagnosis (poor prognosis), low per capita income, and poor penetration of insurance

o NSCLC:

The PERLA study included first-line patients (N = 243) with metastatic nonsquamous NSCLC and no known sensitizing EGFR, ALK or receptor tyrosine kinase-1 mutation, BRAF V600E mutation, or other genomic mutation for which an approved targeted therapy is available. How this affects Dostarlimab’s promise remains to be seen especially since the phase 2 PERLA study is not likely to enable any drug applications. Further, development plans for Dostarlimab in frontline NSCLC remain unclear

o Self-sufficiency:

Tesaro reportedly developed Zejula by licensing Astra Zeneca’s technology platform! This is not unusual in the industry but how it will affect Dostarlimab, GSK’s oncology outlook, and GSK’s tech-specific self-sufficiency remains to be seen

Closing Opinion:

The Tesaro portfolio is proving useful for GSK, representing promise in the medium term. However, all assets report a subset-specific disease focus besides lacking synergies with established interventions.

GRG Health’s CI engagements have also revealed that there is a lack of adequate awareness and engagement even for proven assets like ZEJULA. This is concerning.

Further, GSK seems to lack a coherent strategy ever since the loss of its Respiratory assets – it would be worrying if an erstwhile, established leader in respiratory diseases relies more on M&A than either organic evolution or balanced development for the way forward.

The collective effect of such concerns is probably reflected in the consistently low share price of GSK.

In view of the above and the potential crowding of the PD-1/L1 space, GSK should aggressively focus on generating robust, broad-based data across indications to firmly establish its portfolio in oncology at the earliest.

Visit our website now: https://www.grgonline.com/

[madhukumarc]

Why is it important for marketers to research the competition?

Why is it important for marketers to research the competition?

Well, let me tell you, conducting thorough research on your competition is an absolute must for any marketer to always stay ahead, and drive desired outcomes for business.

In today's highly competitive business landscape, staying ahead of the game means having a deep understanding of what your competitors are up to, and taking action to lead the market.

Let's dig deeper to provide you with more information.

“If there’s no difference between you and your competition, there’s no reason why a buyer would be compelled to work with you” – HubSpot

Need for Marketers to Research the Competition:

Here are the top 7 reasons why researching the competition is important for marketers:

1. Identify Market Trends and Opportunities:

By analyzing your competitors' strategies, you can gain valuable insights into emerging market trends and identify untapped opportunities.

This knowledge can help you adapt your own marketing efforts and stay ahead of the curve.

2. Benchmark against Industry Standards:

Researching the competition allows you to benchmark your own performance against industry standards.

By understanding how your competitors are positioning themselves, what messaging they use, and the tactics they employ, you can identify areas where you may be falling behind or excelling.

3. Gain insights into Target Audience:

Understanding your competitors' target audience can help you refine and target your own marketing efforts effectively.

By analyzing their customer base, you can identify gaps in the market or potential segments that are being underserved.

4. Learn from their Successes and Failures:

By studying your competitors' past campaigns, you can learn from their successes and failures.

This allows you to avoid making the same mistakes they did and capitalize on strategies that have proven to be effective.

“Don’t let pride stop you from assimilating winning strategies. Studying the competition will also be key for the next thing a marketer does each day” – The DailyZoo Newsletter

5. Stay on Top of Industry Trends:

Monitoring your competition helps you stay informed about the latest industry trends, innovations, and technologies.

This knowledge is invaluable for keeping your marketing strategies up to date and ensuring that your brand remains relevant and competitive.

6. Differentiate Brand or Business:

Understanding what sets your competition apart can help you differentiate your own brand.

By identifying gaps in the market or areas where your competitors are lacking, you can position yourself as a unique offering and highlight your strengths.

7. Stay Ahead of New Entrants:

Researching the competition allows you to keep an eye on new entrants in the market.

By monitoring their activities, you can proactively respond to any potential threats they may pose and adjust your strategies accordingly.

From the above, you also gain an additional advantage in understanding your target audience's behavior, preferred communication channels, and how they spend their time.

This insight allows you to tailor your marketing strategies to better connect with them, and generate optimum results [leads, sales, or ROI].

“Competitor analysis can help you understand what your competitors are doing well, so you can replicate their successful strategies or even find ways to do it better” – Level343

Top 5 Marketing Challenges:

Image Source - 2023 State of B2B Digital Marketing Report by Wpromote

In conclusion, researching the competition is not just important, it's essential for marketers to ensure business sustainability.

It provides valuable insights into market trends, helps benchmark performance, identifies target audience segments, allows for learning from competitors' successes and failures, keeps you informed about industry trends, aids in brand differentiation, and helps stay ahead of new entrants.

So, don't underestimate the power of researching your competition – it could be the key to gaining a competitive edge in your industry.

Here's related information that you may also find helpful – Is digital marketing worth it?

[retailgators]

7 Competitive Intelligence Benefits for e-Commerce Business

E-commerce businesses are used to gathering and analyzing data. This is one of the reasons why they are willing to pay more for analytics software than others.

But what about competitors? How do you know if you are doing better than your rivals? Gathering competitive intelligence is the key to boosting sellers' ROI. It helps you understand your customers, competitors, and the marketplace as a whole. It is a meaningful way to stay one step ahead of the competition.

What Is Competitive Intelligence In E-Commerce?

Competitive intelligence is collecting and using information about your competition to your advantage. It might sound like spying, but it is a prevalent practice used by all companies — even yours!

You can learn from your competitors' successes and mistakes. If you know what they are doing right, you can replicate their success in your own business. And if they're making mistakes, you can avoid them. If you are not already using competitive intelligence, it's time to start. Here are a few reasons why.

[nicolae]

A New Field of Study in the Magazine: Intelligence for Business Environment

I’m joining the “Intelligence Info” team in an endeavor to explore a new field within this magazine where the concept of intelligence holds vital importance. As loyal readers of the magazine already know, its pages have been a source to discover and delve into complex approaches regarding the impact that various aspects of the notion of intelligence can have on various fields such as geopolitics,…

[blogs4rustysilver]

business intelligence (BI) is a powerful discipline that encompasses concepts, components, and applications aimed at leveraging data to drive informed decision-making and achieve organizational success.

[omahstore48]

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[priceintelguru]

Leveraging Competitive Intelligence for Market Dominance

A technology company uses competitive intelligence to monitor its competitors' product launches, marketing strategies, and pricing tactics. By analyzing this data, the company can adjust its own offerings, pricing, and promotional activities, ultimately gaining a competitive advantage in the market.

Read More: https://www.priceintelguru.com/article/what-is-competitive-intelligence

[cibestpractice]

CI Best Practice offers the best competitive intelligence training and advice. Our professionals offer competition analysis, market research, and strategic help. To improve your CI skills, connect with us.

[well-educatedmillennial]

Game Theory in Business Strategy: Predicting Competitor Moves

Excited to share my new blog on Game Theory in Business Strategy! 🎯 Discover how mathematical models can transform your strategic planning and decision-making. Your feedback is always welcome! #GameTheory #BusinessStrategy 🚀

Today, we’re diving into a fascinating realm where mathematics, psychology, and business strategy converge. Yes, we’re talking about game theory. Game theory, a concept that has its roots in mathematics, has found its way into the boardrooms of the world’s most successful companies. It’s a tool that can help businesses predict competitors’ moves, make strategic decisions, and ultimately gain a…