steffiwallace - Tumblr blog

[steffiwallace]

NEW PORTFOLIO WEBSITE

[steffiwallace]

Adidas

Brief Promote the launch of Crazychaos trainers to an 18 year old audience that ultimately decide what’s cool.

Strategy When it feels like you should have it all figured out, start from the bottom up.

Proposition chaotically calculated, crazily comfortable.

Team mate: Helen Laird

For our OOH executions we want our audience to pass by them frequently.

Poses We wanted our models to pose in a way that would show the attitude and tone of voice that we want to be portrayed in our campaign - comfortable and confident.

One of our OOH’s that we felt would be useful was using 48 sheets that are placed around towns/cities, particularly near colleges.

The composition of our prints has been kept simple, so that our audience does not feel overwhelmed with the idea that we are presenting them with.

Keeping the focus on the shoes and styling.

We wanted to use a colour palette that is muted, taking inspiration from pastel tones.

Our campaign has a beige colour palette, we chose this to emphasise that the shoes are unisex.

[steffiwallace]

Store

In places with high footfall (eg shopping centres/ train stations) we would publish on a digital billboard an animation of the campaign, which would grab attention.

The screen animation would also be put in to store windows where possible.

We want store features to be on different scales, to be able to be put in any JD, whether they are large or small.

Smaller JD stores could even just feature display stands formed out of piles of clothes topped with shoes, that are “Instagrammable.”

The pile of clothes would show that the shoes top off any look. We would use unbranded clothing to make it more about the shoe than just the brand.

A possibility is collaborating with other brands that JD sells, to form the piles of clothing which could reflect upcoming trends for the new year.

[steffiwallace]

Instagram

We can measure success with shares and use of hashtags:

#WardrobeChaos #CrazyChoices #AnythingAndEverything

The “See More” link connects to another part of the campaign, where our audience can get involved (lookbook, tik tok and overlay)

Sponsored Posts

These sponsored posts by JD’s social profiles are dynamic to catch attention of consumers that perhaps don’t shop at their stores.

As well as raising awareness of the campaign.

These Instagram stories would be posted on JD and Adidas’ Instagram:

The above is an overlay that could be placed over entries, on Instagram and TikTok.

[steffiwallace]

Lookbook

In JD stores this lookbook would showcase the campaign and inform our audience of how to get involved to make their own digital version to show off their style, it would be linked to a website where templates would be available.

Ways to get involved are by making a lookbook, a tik tok, an Instagram post/story tagging the brand for an entry.

The incentive for participating in the campaign is the chance to receive a keepsake lookbook, printed off for a few winners.

Participants would receive a voucher code to spend on Adidas products in JD stores and online.

Example of an entry:

[steffiwallace]

Back to work

Big Idea Individuality

Task Choose an independent business, research them without any internet at all.

Challenge Promote Outrage Jewellers, through transforming a consumers’ perspective on their product/service.

Main insight No two gemstones are the same

Strategy Express individuality by accepting that it is good to stand out

Proposition No one is the same

[steffiwallace]

Out in the World

Team mate: Helen Laird

[steffiwallace]

Online/social release

Continuation of our We Don’t Quack Like Other Ducks campaign

[steffiwallace]

First EVER brief

Came across some work from first year, and considering it was my first go at making adverts. Proud of my first shot.

Challenge Choose a campaign that you don’t like. And make it better.

[steffiwallace]

A bit of development - WINNING WORK

In relation to a previous post about a brief that myself and my team mate won. A few designs that we’ve suggested, that are cohesive in retaining the original feel and personality we aimed for.

These designs are up for review.

Previous post: http://steffiwallace.tumblr.com/post/183409401151/winner-winner-live-brief

[steffiwallace]

VIDEO BLOGS

Challenge Create blogs and explore the way that sound and vision have a huge impact upon audiences within advertising (quick turnaround brief)

Find more videos on our blog : www.simoandsteffi.tumblr.com

Team mate: Simo Hyttinen

[steffiwallace]

Let Toys Be Toys - LIVE BRIEF

Client Let Toys Be Toys

Challenge Build awareness, an understanding about why gender stereotyped marketing to children matters and make parents challenge the stereotypical marketing aimed at children

Main consumer insight Parents are heavily influenced by how children’s toys are marketed

Our campaign is split into 3 stages 1. Teasing - #YouAreInvited 2. Disclosure - #YouAreBrave, #YouAreAdventurous, #YouAreCreative 3. Action - #YouAreFuture

Submitted in March (started in November) AdVenture, Edcom project

Team mates Natasha Dadra Abbie Hughes (https://www.linkedin.com/in/abbie-hughes-69005a158/) Helen Laird (https://www.linkedin.com/in/helen-laird-b19903179/)

[steffiwallace]

1. Teasing

#YouAreInvited

For the beginning of our campaign we decided to invite parents and children to go to participating toy stores. When they arrive at the toy stores they would find that the store has a basic layout, with 3 aisles (Adventure, Bravery and Creativity). We also aim to post onto forums and apps for parents, such as Peanut, which connects people in the local area

We want this to encourage parents to go about buying toys for reasons other than it being for a boy or a girl. We want them to look into the skills they learn by mixing these 3 aisles, for eg confidence, self esteem, empathy etc.

[steffiwallace]

2. Disclosure

#YouAreAdventurous, #YouAreBrave, #YouAreCreative

[steffiwallace]

3. Action

#YouAreFuture

The materials made will be available to be downloaded online and in store.

We want a pledge to be signed and shared, so that when enough signatures are collected a law can be put in place which prevents toy manufacturers to market they’re toys in a stereotypical manner.

[steffiwallace]

University Trip to Prague

First agency visit, Hulaballoo, an independent agency (https://hullabaloo-eu.com)

We later visited UPP that day, an amazing post production house. (http://upp.cz)

Next agency was to McCann Prague where we had an incredibly passionate talk with Raz (https://mccann.cz)

Then we made our way to our final agency VCCP (http://vccpprague.com)

The difference between agencies was interesting and gave us all a peek into the world that we’re wanting to get involved in

[steffiwallace]

FoShow - WINNER, WINNER - LIVE BRIEF

February

Challenge Create the concept and promotional campaign for Leeds Arts University’s annual end of year show. Attract people from industry that can give graduates jobs. Be as creative and eye-catching as possible

Delegate who will be copywriter (myself)  and art director (Helen)

Main insight LAU students stand out because they are different

BIG IDEA WE DON’T QUACK LIKE OTHER DUCKS

Helen and I won this live brief, our executions are going to be made and promote the university’s end of year shows

Team mate : Helen Laird (https://www.linkedin.com/in/helen-laird-b19903179/)