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Market research and competitive analysis

Market research helps you find customers for your business. Competitive analysis helps you make your business unique. Combine them to find a competitive advantage for your small business.

Use market research to find customers

Market research blends consumer behavior and economic trends to confirm and improve your business idea.

It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye.

Gather demographic information to better understand opportunities and limitations for gaining customers. This could include population data on age, wealth, family, interests, or anything else that’s relevant for your business.

Then answer the following questions to get a good sense of your market:

Demand: Is there a desire for your product or service?

Market size: How many people would be interested in your offering?

Economic indicators: What is the income range and employment rate?

Location: Where do your customers live and where can your business reach?

Market saturation: How many similar options are already available to consumers?

Pricing: What do potential customers pay for these alternatives?

You’ll also want to keep up with the latest small business trends. It’s important to gain a sense of the specific market share that will impact your profits.

You can do market research using existing sources, or you can do the research yourself and go direct to consumers.

Existing sources can save you a lot of time and energy, but the information might not be as specific to your audience as you’d like. Use it to answer questions that are both general and quantifiable, like industry trends, demographics, and household incomes. Check online or start with our list of market research resources.

Asking consumers yourself can give you a nuanced understanding of your specific target audience. But, direct research can be time consuming and expensive. Use it to answer questions about your specific business or customers, like reactions to your logo, improvements you could make to buying experience, and where customers might go instead of your business.

Here are a few methods you can use to do direct research:

Surveys

Questionnaires

Focus groups

In-depth interviews

For guidance on deciding which methods are worthwhile for your small business, the U.S. Small Business Administration (SBA) provides counseling services through our resource partner network.

Surveys

Questionnaires

Focus groups

In-depth interviews

For guidance on deciding which methods are worthwhile for your small business, the U.S. Small Business Administration (SBA) provides counseling services through our resource partner network.

Use competitive analysis to find a market advantage

Competitive analysis helps you learn from businesses competing for your potential customers. This is key to defining a competitive edge that creates sustainable revenue.

Your competitive analysis should identify your competition by product line or service and market segment. Assess the following characteristics of the competitive landscape:

Market share

Strengths and weaknesses

Your window of opportunity to enter the market

The importance of your target market to your competitors

Any barriers that may hinder you as you enter the market

Indirect or secondary competitors who may impact your success Several industries might be competing to serve the same market you’re targeting. Important factors to consider include level of competition, threat of new competitors or services, and the effect of suppliers and customers on price. Learn more in the Strategic Marketing Journey on MySBA Learning.

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Market Research Analyst: Responsibilities and Skills

A Market Research Analyst is responsible for gathering and analyzing data about consumers, competitors, and market trends to help businesses make informed decisions. They use statistical tools, surveys, and other research methods to interpret data and provide actionable insights.

Responsibilities of a Market Research Analyst 

1. Collecting Data – Gathering information from surveys, focus groups, interviews, and public records. 

2. Analyzing Market Trends – Identifying patterns and shifts in consumer behavior and industry trends. 

3. Competitor Analysis – Studying competitors’ strategies, pricing, and customer engagement. 

4. Interpreting Data – Using statistical techniques and software to analyze data sets. 

5. Reporting Findings – Creating detailed reports, charts, and presentations for stakeholders. 

6. Recommending Strategies – Suggesting marketing, pricing, and product strategies based on research. 

7. Monitoring Campaign Performance – Assessing the success of marketing strategies and optimizing them. 

8. Utilizing Data Tools – Working with software like SPSS, Google Analytics, and Excel for data management. 

Key Skills of a Market Research Analyst 

1. Analytical Skills – Ability to interpret complex data and draw meaningful insights. 

2. Critical Thinking – Evaluating information objectively and forming logical conclusions. 

3. Attention to Detail – Ensuring accuracy in data collection and analysis. 

4. Communication Skills – Presenting findings clearly through reports and presentations. 

5. Technical Proficiency – Knowledge of data analysis tools (Excel, SQL, Python, R). 

6. Market Knowledge – Understanding industry trends and consumer behavior. 

7. Problem-Solving – Identifying challenges and recommending data-driven solutions. 

8. Time Management – Handling multiple research projects efficiently.

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How to help AI in Market Research

How to help AI in Market Research

Helping AI in market research involves leveraging artificial intelligence tools and techniques to enhance data collection, processing, and analysis. Here’s how AI can assist in each of the specified areas:

1. Fast Data Collection & Processing

Use AI-powered web scraping tools to gather real-time data from social media, websites, and industry reports.

Automate data processing with machine learning (ML) algorithms to clean and structure large datasets quickly.

Utilize AI-driven APIs (e.g., Google Trends, social listening tools) for real-time market insights.

2. Customer Analytics

Implement AI-powered Customer Relationship Management (CRM) tools to track and analyze customer behaviors, preferences, and purchase history.

Use clustering and segmentation techniques to categorize customers based on demographics, interests, and buying patterns.

Apply AI chat bots and recommendation engines to enhance customer experience and engagement.

3. Sentiment Analytics

Use Natural Language Processing (NLP) to analyze customer feedback, reviews, and social media conversations to determine sentiment (positive, neutral, or negative).

Implement AI-based emotion detection to understand customer pain points and improve brand communication strategies.

Track sentiment trends over time to measure brand perception and customer satisfaction.

4. Predictive Analytics

Utilize AI-driven forecasting models to predict consumer demand, market trends, and potential sales growth.

Implement predictive lead scoring to identify high-converting customers.

Use historical data and ML algorithms to optimize pricing strategies and marketing campaigns.

5. Survey Automation

Deploy AI-driven survey tools (e.g., Qualtrics, SurveyMonkey AI) that generate and analyze survey responses efficiently.

Use chat bots and virtual assistants to conduct real-time surveys and collect customer feedback.

Apply AI for smart survey personalization, ensuring relevant and engaging questions for different audience segments.

6. Competitor Analytics

Utilize AI-powered tools to monitor competitor websites, social media, and pricing strategies.

Implement social listening tools to track competitor mentions and brand sentiment.

Use AI-driven benchmarking to compare market performance metrics and identify opportunities for differentiation.

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The Six-Step Marketing Research Process

Here’s a detailed description of the Six-Step Marketing Research Process, incorporating the key terms you requested: 

1. Define the Problem 

The first and most crucial step in marketing research is to clearly identify the problem or opportunity. This involves understanding the business challenge, setting objectives, and determining what information is needed to address the issue effectively. A well-defined problem ensures that the research remains focused and relevant. 

2. Develop Your Research Plan 

Once the problem is identified, the next step is to create a structured research plan. This includes selecting the research methodology (qualitative, quantitative, or mixed), identifying data sources (primary or secondary), setting a budget, and determining the timeline. A solid plan ensures that data collection is efficient and meaningful. 

3. Collect you’re Information 

In this phase, researchers gather the necessary data based on the established plan. This can involve surveys, interviews, focus groups, observations, or analyzing existing data. The goal is to collect accurate and relevant information that will provide insights into customer behavior, market trends, and competitive positioning. 

4. Analyze Your Data 

After collecting the data, it must be processed, organized, and analyzed. Techniques such as statistical analysis, data visualization, and trend identification help in deriving meaningful insights. This step transforms raw data into actionable knowledge that can guide decision-making. 

5. Develop a Strategy 

Based on the analyzed data, businesses can develop a well-informed marketing strategy. This may involve refining target audiences, adjusting pricing models, optimizing advertising efforts, or identifying new market opportunities. A data-driven strategy ensures that marketing efforts are aligned with business objectives. 

6. Take Action 

The final step is to implement the marketing strategy and monitor its effectiveness. Execution may include launching campaigns, making product adjustments, or enhancing customer engagement. Continuous tracking and performance evaluation help in refining strategies to achieve optimal results.

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How to Do Market Research

What Is Market Research?

Market research examines consumer behavior and trends in the economy to help a business develop and fine-tune its business idea and strategy. It helps a business understand its target market by gathering and analyzing data.

Market research is the process of evaluating the viability of a new service or product through research conducted directly with potential customers. It allows a company to define its target market and get opinions and other feedback from consumers about their interest in a product or service.

Research may be conducted in-house or by a third party that specializes in market research. It can be done through surveys and focus groups, among other ways. Test subjects are usually compensated with product samples or a small stipend for their time.

How Market Research Works

Market research is used to determine the viability of a new product or service. The results may be used to revise the product design and fine-tune the strategy for introducing it to the public. This can include information gathered for the purpose of determining market segmentation. It also informs product differentiation, which is used to tailor advertising.

A business engages in various tasks to complete the market research process. It gathers information based on the market sector being targeted by the product. This information is then analyzed and relevant data points are interpreted to draw conclusions about how the product may be optimally designed and marketed to the market segment for which it is intended.

It is a critical component in the research and development (R&D) phase of a new product or service introduction. Market research can be conducted in many different ways, including surveys, product testing, interviews, and focus groups.

Primary Market Research /vs/Secondary Market Research

Market research usually consists of a combination of:

Primary research, gathered by the company or by an outside company that it hires

Secondary research, which draws on external sources of data

Primary Market Research

Primary research generally falls into two categories: exploratory and specific research.

Exploratory research is less structured and functions via open-ended questions. The questions may be posed in a focus group setting, telephone interviews, or questionnaires. It results in questions or issues that the company needs to address about a product that it has under development.

Specific research delves more deeply into the problems or issues identified in exploratory research.

Secondary Market Research

All market research is informed by the findings of other researchers about the needs and wants of consumers. Today, much of this research can be found online.

Secondary research can include population information from government census data, trade association research reports, polling results, and research from other businesses operating in the same market sector.

History of Market Research

Formal market research began in Germany during the 1920s. In the United States, it soon took off with the advent of the Golden Age of Radio.

Companies that created advertisements for this new entertainment medium began to look at the demographics of the audiences who listened to each of the radio plays, music programs, and comedy skits that were presented.

They had once tried to reach the widest possible audience by placing their messages on billboards or in the most popular magazines. With radio programming, they had the chance to target rural or urban consumers, teenagers or families, and judge the results by the sales numbers that followed.

Types of Market Research

Face-to-Face Interviews

From their earliest days, market research companies would interview people on the street about the newspapers and magazines that they read regularly and ask whether they recalled any of the ads or brands that were published in them. Data collected from these interviews were compared to the circulation of the publication to determine the effectiveness of those ads.

Market research and surveys were adapted from these early techniques.

Focus Groups

A focus group is a small number of representative consumers chosen to try a product or watch an advertisement.

Afterward, the group is asked for feedback on their perceptions of the product, the company’s brand, or competing products. The company then takes that information and makes decisions about what to do with the product or service, whether that's releasing it, making changes, or abandoning it altogether.

Phone Research

The man-on-the-street interview technique soon gave way to the telephone interview. A telephone interviewer could collect information in a more efficient and cost-effective fashion.

Telephone research was a preferred tactic of market researchers for many years. It has become much more difficult in recent years as landline phone service dwindles and is replaced by less accessible mobile phones.

Survey Research

As an alternative to focus groups, surveys represent a cost-effective way to determine consumer attitudes without having to interview anyone in person. Consumers are sent surveys in the mail, usually with a coupon or voucher to incentivize participation. These surveys help determine how consumers feel about the product, brand, and price point.

Online Market Research

With people spending more time online, market research activities have shifted online as well. Data collection still uses a survey-style form. But instead of companies actively seeking participants by finding them on the street or cold calling them on the phone, people can choose to sign up, take surveys, and offer opinions when they have time.

This makes the process far less intrusive and less rushed, since people can participate on their own time and of their own volition.

How to Conduct Market Research

The first step to effective market research is to determine the goals of the study. Each study should seek to answer a clear, well-defined problem. For example, a company might seek to identify consumer preferences, brand recognition, or the comparative effectiveness of different types of ad campaigns.

After that, the next step is to determine who will be included in the research. Market research is an expensive process, and a company cannot waste resources collecting unnecessary data. The firm should decide in advance which types of consumers will be included in the research, and how the data will be collected. They should also account for the probability of statistical errors or sampling bias.

The next step is to collect the data and analyze the results. If the two previous steps have been completed accurately, this should be straightforward. The researchers will collect the results of their study, keeping track of the ages, gender, and other relevant data of each respondent. This is then analyzed in a marketing report that explains the results of their research.

The last step is for company executives to use their market research to make business decisions. Depending on the results of their research, they may choose to target a different group of consumers, or they may change their price point or some product features.

The results of these changes may eventually be measured in further market research, and the process will begin all over again.

Benefits of Market Research

Market research is essential for developing brand loyalty and customer satisfaction. Since it is unlikely for a product to appeal equally to every consumer, a strong market research program can help identify the key demographics and market segments that are most likely to use a given product. Market research is also important for developing a company’s advertising efforts. For example, if a company’s market research determines that its consumers are more likely to use Facebook than X (formerly Twitter), it can then target its advertisements to one platform instead of another. Or, if they determine that their target market is value-sensitive rather than price-sensitive, they can work on improving the product rather than reducing their prices.

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Best Market Survey App: Streakeye - Your Ultimate Research Companion

Introduction

In today’s fast-paced business world, understanding customer preferences, industry trends, and market dynamics is crucial. Market research plays a vital role in shaping business strategies, improving products, and making informed decisions. However, traditional market surveys can be time-consuming, expensive, and often lack real-time insights.

This is where Streakeye, the best market survey app, revolutionizes the process by offering an efficient, user-friendly, and data-driven solution. Whether you are a business owner, a startup founder, or a researcher, Streakeye helps you conduct in-depth market analysis effortlessly.

Why Market Surveys Are Important

Market surveys are a critical tool for businesses and researchers to:

Identify customer needs: Understanding what customers want helps businesses tailor products and services to meet demand.

Analyze market trends: Keeping up with industry trends ensures businesses remain competitive.

Improve customer satisfaction: Gathering feedback enables companies to enhance user experience and loyalty.

Test new products or services: Before launching a product, surveys help gauge potential success and refine features.

Make data-driven decisions: Eliminating guesswork and relying on factual insights improve overall business efficiency.

Streakeye: The Best Market Survey App

What Is Streakeye?

Streakeye is an advanced mobile and web-based survey platform designed to simplify market research. It offers a seamless experience for creating, distributing, and analyzing surveys, ensuring businesses and researchers can gather high-quality data efficiently.

Key Features of Streakeye

User-Friendly Interface

Intuitive drag-and-drop survey builder

Customizable templates for different industries

Mobile-responsive design for on-the-go survey creation

AI-Powered Insights

Real-time data analysis

Predictive analytics for future trends

AI-generated recommendations based on survey responses

Multiple Survey Distribution Channels

Email, social media, and SMS integration

QR code-based survey access

Embedded surveys on websites and apps

Advanced Question Types

Multiple-choice, open-ended, and Likert scale questions

Image and video-based responses

Conditional branching for personalized surveys

Automated Reporting & Data Visualization

Customizable reports with graphs and charts

Exportable data in various formats (CSV, PDF, Excel)

Dashboard with real-time analytics

Secure and GDPR-Compliant

Data encryption for secure information storage

Compliance with global privacy standards

Role-based access control for survey data

Industries That Benefit from Streakeye

Streakeye is ideal for various industries, including:

1. E-commerce & Retail

Understand customer preferences and shopping habits.

Gather feedback on product quality and pricing.

2. Healthcare

Conduct patient satisfaction surveys.

Gain insights into public health trends.

3. Education

Collect student and teacher feedback.

Measure course effectiveness and satisfaction.

4. Marketing Agencies

Run brand perception surveys.

Analyze advertising effectiveness.

5. Startups & Small Businesses

Test business ideas before launch.

Understand target audience needs.

How to Get Started with Streakeye

Getting started with Streakeye is quick and simple. Follow these steps:

Sign Up: Create an account on the Streakeye website or download the app.

Build a Survey: Use the intuitive survey builder to design your questionnaire.

Distribute the Survey: Share the survey via email, social media, or QR codes.

Collect Responses: Monitor real-time data from respondents.

Analyze Results: Use Streakeye’s AI-driven insights to make informed decisions.

Pricing Plans

Streakeye offers flexible pricing plans to cater to businesses of all sizes:

Free Plan: Basic features with limited responses.

Pro Plan ($29/month): Advanced analytics and unlimited responses.

Enterprise Plan (Custom pricing): Tailored solutions with dedicated support.

Customer Reviews & Testimonials

Streakeye has gained widespread recognition from users worldwide. Here’s what some of our customers say:

🚀 "Streakeye helped us understand our customers better and increased our sales by 30%!" – Sarah M., E-commerce Entrepreneur

📊 "The AI-driven insights saved us hours of manual analysis. Highly recommended!" – John D., Market Research Analyst

📢 "Best survey app for startups! The interface is smooth, and results are instant." – Emily R., Startup Founder

Conclusion

In today’s data-driven world, making informed decisions is the key to success. Streakeye, the best market survey app, empowers businesses and researchers with real-time insights, AI-powered analytics, and seamless survey distribution.

If you’re looking to take your market research to the next level, Streakeye is the ultimate solution. Sign up today and experience the power of data-driven decision-making!

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The 5-Step Marketing Research Process

The 5-Step Marketing Research Process

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Just as you wouldn’t go on vacation without making any plans, you shouldn’t design marketing strategies without backing them with research and data. In short, the marketing research process is the backbone of informed business and marketing decisions.

You might be surprised to hear that marketing research is one of the first things that organizations cut from their marketing budgets because of the high time (and sometimes monetary) investment. This is not the best decision, especially when your company is planning to launch a new product or venturing into a new market. As some savvy startups have learned, marketing research doesn't have to be expensive if you do it right and follow the right process.

Let’s review best practices when going through the five-step marketing research process:

Define the Problem or Opportunity

The most important part of the marketing research process is defining the problem. In order to do any research and collect data, you have to know what you are trying to learn from the research. In marketing research, defining the problem you need to solve will determine what information you need and how you can get that information. This will help your organization clarify the overarching problem or opportunity, such as how to best address the loss of market share or how to launch a new product to a specific demographic. 

Develop questions that will allow you to define your problem (or opportunity), and examine all potential causes so that the research can be whittled down to the information you actually need to solve that problem or determine what action to take regarding an opportunity. Oftentimes, these are questions about who your target market or ideal buyer persona is (for example: “What does our ideal customer look like?”). These might include questions about demographics, what their occupation is, what they like to do in their spare time—anything to help you get a clearer picture of who your ideal buyer persona is. Consider as many variables and potential causes as possible.

2. Develop Your Marketing Research Plan

After you’ve examined all potential causes of the problem and have used those questions to boil down exactly what you’re trying to solve, it’s time to build the research plan. Your research plan can be overwhelming to create because it can include any method that will help you answer the research problem or explore an opportunity identified in step one. 

To help you develop the research plan, let’s review a few techniques for conducting research:

Interview prospects and customers. Oftentimes, you get the best feedback by using this tactic because you’re going straight to the source. This might take the form of a focus group or one-on-one interviews. Use your defined research problem to help select the right people to interview.

Conduct a survey using SurveyMonkey or another tool.

Run user tests on your website or landing page(s). This is a cost-effective approach that can provide a lot of insight and data on how your customers or potential customers behave or respond to something, whether it’s new messaging or branding or a modified product or service you are thinking about offering. Simple A/B tests can go a long way in discovering user behavior. Use heat mapping tools, such as Hotjar or Lucky Orange, and website analytics tools, such as Google Analytics or HubSpot analytics, to track results depending on what data you need to collect.

Oftentimes, we do all of this work and gather all of the data—only to realize that we didn’t have to reinvent the wheel because someone had already run a similar, credible study or solved the same problem. That doesn’t mean you don’t need to do any research, but learning about what other organizations have done to solve a problem or seize an opportunity can help you tweak your research study and save you time when considering all of the research options. In marketing research, this is called secondary data because it has been collected by someone else, versus the primary data that you would collect through your own research study.

3. Collect Relevant Data and Information

In marketing research, most of the data you collect will be quantitative (numbers or data) versus qualitative, which is descriptive and observational. Ideally, you will gather a mix of the two types of data. For example, you might run an A/B test on your website to see if a new pricing tier would bring in more business. In that research study, you might also interview several customers about whether or not the new pricing tier would appeal to them. This way, you’re receiving hard data and qualitative data that provide more color and insight.

When collecting data, make sure it's valid and unbiased. You should never ask a research interviewee, “You think that we should offer a higher pricing tier with additional services, correct?” This type of question is clearly designed to influence the way the person responds. Try asking both open-ended and closed-ended questions (for instance, a multiple-choice question asking what income range best describes you).

4. Analyze Data and Report Findings

Now that you’ve gathered all of the information you need, it’s time for the fun part: analyzing the data. Although one piece of information or data might jump out at you, it’s important to look for trends as opposed to specific pieces of information. As you're analyzing your data, don't try to find patterns based on your assumptions prior to collecting the data. 

Sometimes, it’s important to write up a summary of the study, including the process that you followed, the results, conclusions, and what steps you recommend taking based on those results. Even if you don’t need a formal marketing research report, be sure that you review the study and results so that you can articulate the recommended course of action. Sharing the charts and data you collected is pointless if it doesn’t lead to action. Tools like HubSpot's free blog maker can help you publish the results in an easy way.

Was your hypothesis proven wrong? Great—that's why you do testing and don't run with assumptions when making decisions that could have a major impact on your organization. It’s always better to take the results as they are than to twist the data to prove yourself right.

5. Put Your Research into Action

Your research is complete. It's time to present your findings and take action. Start developing your inbound marketing strategies and campaigns. Put your findings to the test and get going! The biggest takeaway here is that, although this round of research is complete, it's not over.

The problems, business environment, and trends are constantly changing, which means that your research is never over. The trends you discovered through your research are evolving. You should be analyzing your data on a regular basis to see where you can improve. The more you know about your buyer personas, industry, and company, the more successful your marketing efforts and company will be. When you look at it that way, you should start to wonder why so many organizations don’t budget time and resources for marketing research. 

Of course, there is a lot more to the marketing research process than these five core steps, but these are enough to get you started. Good luck, and be sure to share any tips you have discovered for conducting marketing research!

Frequently Asked Questions

FAQ #1: How many steps are in the marketing research process?

There are five crucial steps involved in deep marketing research. It is best practice to follow these steps in order to make the most informed decisions.

FAQ #2: What is the purpose of the five-step marketing research process?

Marketing research helps businesses gain insight and provides valuable information they need to make business decisions. Successful marketing research is done by following a detailed step-by-step plan.

FAQ #3: What are the steps in the marketing research process?

The recommended core five steps in the marketing research process are: define the problem or opportunity, develop your marketing research plan, collect relevant data and information, analyze data and report findings, and put your research into action.

FAQ #4: What is the first step in the marketing research process?

The first thing you should do is define the problem or opportunity you’re researching. Having this objective in mind will help keep you focused on what you’re trying to learn and gain from the research.

FAQ #5: What is the final step in the marketing research process?

Once your research is complete, you’ll want to put your plan into action and continue to test your findings along the way. The research process may never be quite complete.

FAQ #6: Why is the marketing research process important?

Businesses are constantly evolving, as are the industries in which they operate, and it is important to stay up to date as things change. By doing marketing research, you’ll be able to gain the knowledge needed to evaluate business decisions based on data.

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7 Stages in Marketing Research Process

In today’s world, Marketing is one of the most important processes for businesses to sell their products and services and gain profit from it. Marketing Research is a process of collecting, interpreting, analyzing, and using data to obtain effective solutions. To sustain in a competitive market and create a better place in the market, market research needs to be carried out properly. It helps to understand the overall market trends and helps to reach out maximum number of customers.

What is Research Process?

Marketing Research Process is a terminology that is used to describe the development and the actual concept of a product or service, awareness of the brand, and its overall progress. The important factors that are considered in the research process are product, price, place, and promotion. To launch a product or service in the market and gain profit, all these four factors need to work accordingly. The research process helps to find the change in customer behavior patterns if any one of the four factors is changed or updated. Marketers need to know about the expectations of customers, current market trends, and interests of customers to launch their products in the market and gain the attention of customers among all the available competitors.

Stages in Research Process

The research process studies the collection of data, analysis, and interpretation of data that helps to gain current insights and trends in the market. Below are the stages in the research process.

1. Defining the Problem

Defining the market research problem is the first step in the research process. Research starts when the market faces some problems. The problem needs to be studied to know about the causes, results, effects, and solutions to solve it. Defining the problem in the research process studies “why” and “how” questions related to the problem. Therefore the problem needs to be defined in detail. The definition of the problem consists of

The causes or factors that are responsible for the problem due to which problems arise.

The problems encountered due to the occurrence of any error.

The solutions or methods that can be applied to solve the problem.

The strategies and techniques that can be used further to avoid them.

2. Planning the Research Design

Research Design is defined as a strategy that is used to conduct market research and collection of data. The research design consists of techniques, methods, and procedures that will be used to collect the relevant data. The three types of marketing research designs are:

Exploratory: For gaining the facts and opinions regarding the problem or any specific topic, exploratory research design is used. To carry out exploratory research journals, books, magazines, publications, metrics, and interviews are used.

Descriptive: A descriptive research study is used to make a specific decision on a problem and then track its performance. Descriptive research needs to be analysed and measured statistically.

Casual: Casual research design is used to study causes and their effect on the available variables. The casual research process makes use of theories and experiments to study the project.

3. Selecting a Sample

While solving or implementing any marketing research problem it is difficult to study the whole population or all the customers together at once. Therefore a smaller unit known as a sample is selected for further analysis. To select a sample, a few points need to be considered. Such as:

Which sample to select from available population units?

Type of method to be used for the selection of samples from all available units. For this, there are two types of methods; Probability Sampling and Non-probability Sampling. Probability Sampling is defined as a method in which the sample is selected randomly from all the available population units. However, Non-probability Sampling is defined as a method in which the samples or not selected randomly, either they are selected according to investigators’ judgment or by using some other methods.

Size of Selected Samples: This size of selected samples helps to determine the cost and accuracy of the decisions.

4. Collecting Data

Data can be collected through various channels. These channels help to determine the difference between Operational Data and Experience Data. Operational Data is defined as a type of data that describes the costs, sales, profits, and account-related information. Experience Data is defined as a type of data that describes the experience and thoughts of customers, employees, and users.

With the help of surveys through social media platforms such as Email, Slack, WhatsApp, and SMS it is possible to reach more customers and gain more data. Data can also be collected with the help of observing the purchase patterns that were used in the past, and are used in the present by the customers. The type of data that is collected also plays a very important role. If data is invalid it is not useful for further analysis.

Analysing Marketing Research Data

Analysing the marketing research data is an important step. It helps to decide about the solutions and the measures that need to be avoided or to be practiced in the future. The analysis is made on the gathered data to check for the below parameters:

To check whether the data that is collected is meaningful and relevant.

The relationship between the data that is collected and the prior available data.

To check whether the available data describes the solutions.

Some key points that will help to make changes accordingly.

These above-mentioned points need to be checked once data is collected. Therefore various tools and strategies can be used for the same.

6. Drawing Conclusions and Preparing a Report

Once the problem is defined in detail, the sample of data points is selected, and relevant data is collected and analysed to make conclusions. According to the conclusion and solutions, reports are prepared in such a way that they are easy to understand. A report should be concise, complete, and represented with the help of charts and graphs, presentations, visual stories, etc. The two different types of reports are being prepared. They are:

Technical Report: Technical reports consist of all the details about the problem or topic, strategies and techniques used, working flow, structure, and solutions.

Summary Report: The summary report consists of the overall process of research, the findings achieved, and the conclusions.

In this way, different types of reports are made at the end of the research process.

7. Following Up

Following Up is the last phase in the research process. In prior phases the problem is defined in detail, the data is collected and interpreted and then the conclusions are made. Once the conclusions are made the follow-up of the overall process and the strategies and solutions need to be taken. All the solutions and decisions made are implemented in this phase. After the successful implementation of the strategies, they are properly monitored and evaluated. It checks whether all the techniques applied are effective and make a positive impact on the marketing process.

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Market Research Process

The market research process is a structured approach to gathering, analyzing, and interpreting data about a target market, competitors, and consumers. It helps businesses make informed decisions. The process typically involves the following steps:

 1. Define the Problem & Objectives

Identify the key questions you need to answer.

Set clear objectives (e.g., understanding customer needs, evaluating competitors, assessing market demand).

Determine the scope of research (qualitative, quantitative, or both).

2. Develop a Research Plan

Choose the type of research:

Primary Research (surveys, interviews, focus groups, experiments)

Secondary Research (industry reports, competitor analysis, government data)

Define the target audience (demographics, behaviors, preferences).

Select data collection methods (online, face-to-face, telephone).

Establish a budget and timeline.

 3. Collect Data

Conduct surveys, interviews, or focus groups.

Monitor competitors and industry trends.

Use analytics tools for digital data collection (social media, website traffic).

Gather insights from reports, case studies, and market databases.

 4. Analyze Data & Interpret Results

Organize and clean the collected data.

Use statistical tools and software (Excel, Google Analytics, SPSS) for analysis.

Identify trends, patterns, and customer insights.

Compare findings with research objectives.

 5. Report Findings & Take Action

Summarize key insights in a report or presentation.

Provide recommendations based on data.

Develop marketing strategies or product improvements.

Implement changes and monitor performance.

 6. Monitor & Update Research

Track market changes and update research periodically.

Adapt strategies based on new trends and consumer behavior.

Use continuous feedback loops to refine marketing efforts.

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10 Best Survey Analysis Software in 2025

The best survey tools of 2025 in full:

Why you can trust TechRadar we spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test.

One of the most successful survey solutions around with over 40 million registered customers, Survey Monkey offers a comprehensive questionnaire building solution and metric analysis tools.

It allows those without any coding skills to create complex question sets and then process the responses easily and efficiently.

You can sign up for free and create a survey within minutes. However, you can’t access the data collected in CSV or Excel XLS until you’ve signed up for a paid option. And the price goes up more if you expect more than 1000 responses per month or want to use any of the sophisticated branching and pipeline features.

A number of pricing tiers are available, with Team Advantage being the cheapest. This allows control over survey sharing, team analysis, shared asset library, custom graphics, as well as easy data exporting.

The next tier, Team Premier, adds features such as benchmarks, industry tools, and multilingual surveys. The Enterprise plan offers extra security and compliance features, as well as admin management and migration as required.

1. Streakeye

Where other survey tools focus on how complicated a questionnaire can be, or how much data you can extract, Streakeye takes a wholly different approach.

Its focus is user interaction, believing that the way to get the best responses is to engage the end user and through that get better responses. The Typeform methodology appears to work well, getting on average four times the completion rate over what the industry considers standard.

Service begins with the Essentials package, which offers a basic range of features. Upgrade to the Professional plan and not only do you get up to 5,000 responses but also unlimited logic jumps as well as conversion tracking and HubSpot integration. However, if paid yearly the Professional plan is discounted.

Each of these is restricted to a single user, though Enterprise deals are available.

Visit Now : www.streakeye.com

2. Typeform

Where other survey tools focus on how complicated a questionnaire can be, or how much data you can extract, Typeform takes a wholly different approach.

Its focus is user interaction, believing that the way to get the best responses is to engage the end user and through that get better responses. The Typeform methodology appears to work well, getting on average four times the completion rate over what the industry considers standard.

Service begins with the Essentials package, which offers a basic range of features. Upgrade to the Professional plan and not only do you get up to 5,000 responses but also unlimited logic jumps as well as conversion tracking and HubSpot integration. However, if paid yearly the Professional plan is discounted.

Each of these is restricted to a single user, though Enterprise deals are available.

3. JotForm

JotForm is an online web and email survey building solution that aims to undercut Typeform while being even easier to use.

A coding-free solution that most marketing people should be able to master quickly and generate the leads or feedback that they need.

In the past 12 years, JotForm has built a customer base of 2 million regular customers, creating forms in 177 countries and 12 languages.

A Start plan is free to use, and offers up to 100 submissions, 100MB of online storage, as well as 5 forms and 1,000 form views. Paid plans - when paid yearly - start with the Bronze and increases monthly submissions to 1,000, and as well as cloud storage space to 1GB, as well as 25 forms and 10,000 views.

The Silver plan introduces HPIAA compliance as well as increasing views to 10,000, storage to 10GB, up to 100 forms, and unlimited views. The Gold plan increases submissions to 100,000, 100GB of storage, and unlimited forms and views.

4. Ask Nicely

AskNicely’s unique selling point is that it can collect live information based on the Net Promoter Score (NPS). NPS is an excellent way to gauge the strength of customer relationships for a business, and this tool was designed to track that dynamic.

It also integrates with many customer workflow options that include Salesforce, Hubspot, Slack, Zendesk, Mail Chimp and Zapier amongst many others.

With these connections, surveys can target specific customer groups, and their reaction to new products and services can be collected to present real-time to live dashboards.

AskNicely used to advertise plans that were expensive but packed with features - however, the website no longer displays pricing information and instead asks for potential customers to contact them directly for a quote.

5. Google Forms

Many business people don’t need anything exotic or complicated. Maybe a simple form to ask their customers if they enjoyed the last seminar and how to make it better is sufficient.

For them, the free to use Google Forms is a perfectly adequate tool that requires little skill or experience to use, and is available for free as a personal edition or as part of the G Suite for business platform.

Responses are stored automatically into Google Sheets, allowing them to be easily transferred to an Excel spreadsheet or a database later.

The key weakness of Google Forms is that unless recipients have a Google Account and are willing to log in with it, they can fill out a survey multiple times.

As it is free before you spend big, it might be worth seeing if it will do enough, or at least hint what bought product features you might want.

6. Formstack

Formstack is a good example of a survey product with a very wide remit. The online form tool allows the creation of sophisticated surveys and their responses to be data harvested. But it can also be used for straightforward customer feedback panels on websites and social media.

Many companies use it to process leads and analyze their rate of conversion by integrating it into other sales management solutions. It works with Mail Chimp to enable targeted information gathering and feedback from existing customer databases.

As a survey tool, it works well enough, though it doesn’t have the templates that some competitor products offer.

Costing has four levels; Bronze, Silver, Gold and Platinum. The Bronze package offers a single user solution with basic forms and no application integration. At the other end of this scale, the Platinum plan has a multi-user license with the scope for multiple forms and thousands of submissions per month.

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What is Field Force Management Software?

Many organizations have a direct sales force or numerous employees dispersed throughout various offices in different regions of the nation or the globe. The main question come to mind 

How do we organize this sizable workforce that is on the ground working? 

How can you reconcile the outcomes with the investment, or, even better, strive to alter current field plans? 

That’s exactly where Field Force Management Software comes into the picture!

Keeping track of their activities, travel, Data, and other details assists you in managing your complete field sales force. It makes your field sales team an effective unit and keeps you updated on their activity.

Field Force Management Software is a cloud-based solution that helps businesses manage their on-ground workforce. The software provides real-time visibility into the activities and productivity of field workers, making it easier for managers to plan, execute, and monitor field operations.

Need for Field Force Management Software

As organizations grow and expand their operations, managing a large field workforce can become a complex and time-consuming task. Field workers are often spread out over a large geographic area, making it difficult to track their activities and productivity. Field force management software is the straight answer to these problems, providing businesses with a centralized platform to manage their on-workforce and streamline operations.

Important Features to keep in mind

Real-Time Visibility: Providing real-time visibility into the productivity of field workers makes it easier for managers to execute field operations.

Scheduling CRM or CM (Content Management): The software allows you to schedule and dispatch field workers to specific job sites or customer locations

Task Management: You can track the team’s progress in real-time, and monitor performance from a single dashboard.

Benefits of Using Field Force Management Software

Using field force management software comes with its own set of benefits for all educational organizations. Not only does it help the teams to have a better connection being on a unified platform, it also equips them with greater visibility and transparency. Here are some of the major benefits of using FMS-

Mobility: From food delivery to shopping, everything has now come to our fingertips, and so is Field Force Management. Considered one of the most important benefits of FFMS, mobility helps one go beyond the 4-hour walls and receive real-time updates. Using FFMS, the on-field employees can update their status online, complete their tasks through mobile/ web and share updates. Similarly, the team heads can get all the latest updates without being physically present at the site. 

Real-time Updates: One of the biggest challenges that come along while managing the field force is the delay in updates. Sales reps usually come back to the organization and then, share the overall updates on the leads acquired and deals closed. But with a Field Force Management Software, receiving real-time updates on factors like allocated tasks, check-in and check-out, and performance reports, etc., and stay updated with all the latest happenings. 

Enhanced Flexibility and Efficiency: As you are connected with your on-ground team over mobile, it offers you tones of flexibility. With ease, you can simply resolve their queries, help them get started with a task, track their progress and position, allocate the tasks to-and-within teams, etc. This makes the team much more efficient and empowers them to get started with their daily tasks in just a matter of minutes. 

Increased Productivity: As the FFMS brings in visibility and transparency, makes task allocation and updation easy, allows team leads to have 360-degree visibility of the teams, etc. productivity gets enhanced on individual as well as team level.

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The Best Online Survey Apps in 2025

The Best Online Survey Apps in 2025: Find the Perfect Tool for Your Needs

In today’s digital world, online surveys are a must-have for gathering feedback, conducting market research, or understanding customer satisfaction. But with so many survey tools out there, how do you choose the right one for your needs?

This article breaks down the 9 best online / offline survey apps of 2025, including Streakeye, SurveyMonkey, and other top competitors. Whether you’re a business owner, researcher, or just someone looking to collect opinions, we’ve got you covered.

Why Use Online Survey Tools?

Online survey tools make it easy to collect and analyze data. Here’s why they’re so popular:

Easy to use: Most platforms have drag-and-drop builders and pre-made templates.

Affordable: Many tools offer free plans or budget-friendly pricing.

Powerful analytics: Get insights from your data with charts, graphs, and AI-driven analysis.

Accessible: Share surveys via email, social media, or embed them directly on your website.

Now, let’s dive into the top 9 online survey apps of 2025.

1. Streakeye

Website: www.streakeye.com Streakeye is leading the pack in 2025, thanks to its user-friendly design and powerful features.

Why Choose Streakeye?

Advanced analytics: Track responses in real-time and use AI tools to spot trends and give real time alerts if interviewers are not adhered to the defined process.

Customizable templates: Create surveys tailored to your industry or needs.

Multichannel distribution: Share surveys via email, SMS, or embed them on your website.

Scripting : Single script can work as CATI, CAPI and Online.

Data privacy: Streakeye prioritizes security, making it a trusted choice for businesses.

Best for: Businesses and researchers who want a comprehensive, easy-to-use survey tool.

2. SurveyMonkey

Website: www.surveymonkey.com A household name in the survey world, SurveyMonkey continues to impress in 2025.

Why Choose SurveyMonkey?

Quick surveys: Create surveys in minutes with drag-and-drop tools.

Professional templates: Choose from over 1,000 templates.

Real-time results: Monitor responses as they come in.

Best for: Businesses of all sizes looking for a reliable, feature-rich survey tool.

3. SurveySparrow

Website: www.surveysparrow.com SurveySparrow stands out with its conversational, chat-like surveys.

Why Choose SurveySparrow?

Engaging interface: Surveys feel like a conversation, boosting response rates.

Offline mode: Collect data even without an internet connection.

Custom branding: Personalize surveys to match your brand.

Best for: Companies focused on improving customer engagement and response rates.

4. Dooblo SurveyToGo

Website: www.dooblo.com Dooblo is a top choice for mobile-friendly surveys.

Why Choose Dooblo?

Mobile-optimized: Perfect for collecting feedback from on-the-go users.

Real-time data: Analyze responses instantly.

Multilingual support: Reach a global audience with surveys in multiple languages.

Best for: Businesses that need mobile-first survey solutions.

5. Surveys on the Go

Website: www.surveysonthego.com This app is all about simplicity and speed.

Why Choose Surveys on the Go?

User-friendly: No technical skills needed to create surveys.

Quick setup: Launch surveys in minutes.

Multiple distribution channels: Share surveys via email, social media, and more.

Best for: Casual users or small businesses needing fast, simple surveys.

6. GoSurvey

Website: www.gosurveys.com GoSurvey is a robust tool for in-depth data collection.

Why Choose GoSurvey?

Customizable surveys: Tailor surveys to your specific needs.

Detailed reporting: Get insights through advanced analytics.

Cross-platform compatibility: Works seamlessly on all devices.

Best for: Researchers and marketers who need detailed data analysis.

7. Google Forms

Website: forms.google.com A free and straightforward option, Google Forms remains a popular choice.

Why Choose Google Forms?

Free to use: No cost for basic surveys.

Easy sharing: Distribute surveys via email or direct links.

Google integration: Works seamlessly with other Google tools.

Best for: Simple surveys with basic data collection needs.

8. Typeform

Website: www.typeform.com Typeform is known for its interactive and visually appealing surveys.

Why Choose Typeform?

Engaging design: Surveys feel more like a conversation than a form.

Conditional logic: Create dynamic surveys that adapt based on responses.

Integration options: Connects with popular business tools.

Best for: Organizations that prioritize user experience and design.

9. JotForm

Website: www.jotform.com JotForm is a versatile tool for creating all kinds of forms and surveys.

Why Choose JotForm?

Drag-and-drop builder: Easily customize surveys.

Payment integration: Accept payments directly through surveys.

Template library: Thousands of templates for every need.

Best for: Businesses looking for a flexible, all-in-one form builder.

How to Choose the Best Survey Tool

When picking the right survey app, consider these factors:

Features: Do you need advanced analytics, mobile optimization, or customization?

Pricing: Does the tool fit your budget? Many offer free plans or trials.

Ease of use: Is the platform intuitive for both you and your respondents?

Integration: Can it work with your existing tools (e.g., CRM, email marketing)?

User reviews: What do other users say about their experience?

Conclusion

In 2025, Streakeye leads the way as the most popular survey platform, offering a perfect blend of ease of use, advanced features, and data security. However, the best tool for you depends on your specific needs.

Whether you’re looking for powerful analytics (SurveyMonkey), engaging surveys (SurveySparrow), or a free, simple option (Google Forms), there’s a survey app out there for everyone.

Take the time to explore these platforms, and you’ll find the perfect tool to help you gather insights, make better decisions, and achieve your goals. Happy surveying!