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[stylmee]

It's been a while...

Well, typical to the tech scene, we've been busy re-organizing, re-tooling and re-shaping Stylmee.  Although our initial concept was pretty ground breaking; 3D virtual world you could shop; ( and we had a lot of press that agreed ), we really weren't solving any problems.  Which we've learned, more times than not, to be the key to a successful business.

Having said that, we are on the verge of a re-launch.  One that will thankfully put us in the category of providing an answer to a problem.  A pretty big one at that.  Here's the deal.  We want even the smallest of brands to have the opportunity to expose the tech savvy fashion consumer to their brand.  There has always been one thing getting in the way of that; and that thing is money.

Now, we think we have a solution.  And, shortly, we'll introduce you to the new Stylmee which is ready for any brand, that wants to have a great image and great exposure among today's tech savvy fashion consumer.

Stylmee will become a customizable iPad platform that allows any fashion brand, no matter its size, the ability to display their products through an exquisite and interactive experience for both brand presentation and eCommerce on iPad for an incredibly low cost.

Finally, smaller brands can have their very own iPad app to help market and compete with larger, more established brands through eComm & on mobile. Stylmee provides brands the ability to personalize their UI, post products, allow consumers to save to favourites, share on social and most importantly shop directly with your brand.  We've even built in a messaging system that allows you to manage your customer service through the app.  

You'll have your very own icon, your very own iPad app and your very own brand experience.  We want to remind all the young brands out there that image is everything. Especially in fashion.  So let us help you build your image, and the brand you've always dreamed of having!

Contact us at bas@freshconceptslab.com for further information.  We look forward to hearing from you...

[stylmee]

The New Word of Mouth: Marketing Week mention for Stylmee

Great article in Marketing Week on the importance of the new word of mouth; social commerce.  Interesting how we interact with our friends and how that effects our buying habits.

We are in such great company in this great article written by Mindi Chahal, and as usual an honor.  

Hope you enjoy!

http://www.marketingweek.co.uk/trends/the-new-word-of-mouth/4003281.article

[stylmee]

Trendhunter features Stylmee: Boutique Simulation

Great feature article in Trendhunter this week about Stylmee as a boutique simulation shopping application.  It's very interesting to see how Stylmee is visualized by different media & people; social shopping, virtual boutique decorating, etc.

It's an honor being called out by one of our favorite sites.  A sign of things to come!

fashion

[stylmee]

PSFK Feature Article on Stylmee

Great story on Stylmee today in PSFK.  We'd really like your opinion about how you see the future of retail.  And, what you think of Stylmee's ability to be a part of that future.  

We look forward to hearing from you!

http://ht.ly/cnFYy

[stylmee]

Stlylmee mentioned in PSFK's The Future of Retail report.   This report reviews nine of the top trends at the center of a rapidly changing retail environment.  It's great to see the reaction we have been receiving from media and especially our members.  

You can read the entire report here:

http://www.psfk.com/publishing/future-of-retail-3

[stylmee]

Fashinvest - Experience Shop-ertainment With Stylmee.

We recently attended the 2nd Annual Fashinvest Speed Dating event in NYC where we had a chance to sit down with 25 top fashion / tech VCs. 

We received some great feedback on our platform & we also managed to attract some interest from a couple of key VCs who attended.  

All in all, it was a great opportunity to meet new people, discover some great talent and ideas that are built for the fashion industry and have a chance to talk about Stylmee.

Fashinvest, the host of the event, which focuses on building financial connections for the fashion industry, wrote this post about Stylmee.  

http://www.fashinvest.com/experience-shop-ertainment-with-stylmee-founder-basil-farano/

[stylmee]

How To Enjoy Shopping On Stylmee

Stylmee is shop-ertainment! 

1. After registering on Stylmee, members select a boutique design, they name their boutique and once they reach Level 2, can decorate the look by personalizing everything from the floors & walls to the ceiling, to furniture based on their specific taste.  All in a realistic 3D environment.  This boutique becomes YOUR home & identity in the Stylmee community.

Register in app or with Facebook.

Name YOUR boutique and upload an avatar!

Select the size of boutique you wish to have.

Once you reach Level 2, you can personalize your boutique look.

2. Each and every week, there is a new fashion challenge theme.  The challenge to each member is to curate 30 styles in YOUR boutique that, in your fashionable opinion, best matches the theme.  This is what we call challenging our member’s “fashion-ability”.  

3. Once members begin selecting REAL styles from the world's leading fashion brands; either through the 3D City’s branded boutiques or in 2D from the Brand Collections, they can merchandise these styles to furniture within their boutique.  When other members tap or click on the furniture, these merchandised styles are displayed & are one click away from being discovered, shared and / or purchased.

Shop the 3D Stylmee City.

Tap or Click on the store signs to enter brand boutiques.

Boutiques are merchandised with REAL products from the world's best brands.

or Shop Brand Collections for a more traditional e-commerce shopping experience.

Brand's full collections are visible within the "Shop Brand" section.

Curate your 30 styles each week to your "My Styles" by tapping or clicking "+ To My Styles"

Your "My Styles" should match the Theme of the Week to earn points & Stylcash.

4. Along with the weekly fashion challenge theme, there are 10 “Secret Styles” that are selected by fashion bloggers and / or celebrities & Stylmee staff, that when uncovered, provide extra points & Stylcash in the game.  We encourage our fashion celebs to tweet and share “hints” to these styles through their active social media platforms, so keep an eye out for anything with the #fashiongame hash tag.

Five of the 10 Secret Styles have "stars" but five DO NOT so keep an eye out on your dashboard to see when the stars light up!

You'll also receive a message when you find a Secret Style!

Your dashboard shows you when you've discovered a Secret Style.

5. Members can visit each other’s boutiques to see which styles they have curated, share styles through social, comment through the in app messaging system and of course purchase styles directly on the application.  Other members can LOVE items curated in other members boutiques as well as LOVE their boutique to show their approval, earning them points & Stylcash.

Show some "Love", it will come back to you!

6. Because Stylmee uses REAL branded products as part of the gaming experience, every single style on the application can be purchased by the simple click or tap of a button, to be delivered within days to our member’s homes.

Share on Facebook, twitter, tumblr or via email, find similar styles or buy!

7. At the end of each week, the member who has curated the most of the Top 10 Styles of the week as voted by all Stylmee members becomes the “Stylista of the Week” and earns $100 shopping spree on Stylmee. 

8. Each week there is a new theme and a new challenge for our members. The end goal for members is to earn as many points as possible each week.  The higher the member’s points, the higher the level.  The higher the level, the better the access to  exclusive, special offers from brands. *coming soon. 

You'll only have access to your level's offers. Use your "fashion-ability" each week to reach new levels & uncover more exclusive offers.

We hope you enjoy your experience on Stylmee and we welcome any feedback you may have that can make our shopping platform better! 

Email us at info@stylmee.com with your questions, comments & feedback!

I want to have fun while shopping!

[stylmee]

Stylmee Featured in WWD Article

What an honor to be mentioned by the "bible" of the fashion industry; Womens Wear Daily! 

The WWD article written by Rachel Strugatz; featuring our great friend Macala Wright; @macala, really points out that the fashion industry is starting to become much more open minded to find new ways to engage their customers and aspirational customers.

We believe it really boils down to the fact that consumers are starving for entertainment.  As more and more options are made available to fashion consumers of where and how to buy, there still lacks a sense of entertainment.  After all, we believe shopping is really a form of entertainment. So its a natural fit when you create an environment for shoppers to have fun while shopping by playing and testing their "fashion-ability".  It's a fantastic way to engage with the fashion consumer.

That's why we believe the future of fashion ecommerce really does include Stylmee. Let us know what you think.

http://www.wwd.com/media-news/digital/fashion-to-embrace-social-gaming-5981440?module=hp-topstories

[stylmee]

Congratulations To Boutique Altamoda our "Stylista of the Week" Winner!

Congratulations to Boutique Altamoda from Treviso, Italy for winning this past week’s “Stylista of the Week” award on Stylmee! The theme was “Hit The Beach” & Boutique Altamoda finished in top spot with 8,770 points!  Luana, owner of Boutique Altamoda showed she has “fashion-ability” by curating some great styles that fit this weeks theme!  

Luana of Boutique Altamoda is our latest Stylmee member to win $100 of shopping on Stylmee that she can use towards anything her heart desires.

Here’s a link to her profile, we suggest you follow this fashionable genius! 

http://stylmee.com/profile/Altamoda

This week’s fashion challenge theme is “Weekend Staples”. 

Good luck in this weeks challenge!

CONGRATULATIONS BOUTIQUE Altamoda!!!

[stylmee]

This week’s fashion challenge theme on Stylmee is… "Weekend Staples"!

Your fashion challenge; curate the best 30 styles matching this theme to your "My Styles" on Stylmee.

Remember, there are 10 Secret Styles fitting this week’s theme.  Find all 10 and you could earn enough points to WIN $100 in Shopping on Stylmee!  Good Luck to our fashionable members!

[stylmee]

Congratulations To Boutique Gateux our "Stylista of the Week" Winner!

Congratulations to Boutique Gateux for winning this past week’s “Stylista of the Week” award on Stylmee! The theme was “I Love NY” & Boutique Gateux finished with 8,260 points!  Arlene, owner of Boutique Gateux showed she has "fashion-ability" by curating some great styles that fit this weeks theme!  

Arlene of Boutique Gateux is our latest Stylmee member to win $100 of shopping on Stylmee that she can use towards anything her heart desires.

Here’s a link to her profile, we suggest you follow this fashionable genius! 

http://stylmee.com/profile/Gateux

This week’s fashion challenge theme is “Hit The Beach”. We are extremely excited to announce that we have the help of @Icon_Concierge; Sade Strehlke helping select the Secret Styles! http://stylmee.com/profile/The_Icon_Concierge

Good luck in this weeks challenge!

CONGRATULATIONS BOUTIQUE Jujube!!!

[stylmee]

Some Fashionable Insight Into Our Secret Style Selecting "Fashion Celebs" For This Week

This week’s fashion challenge theme on Stylmee is “I Love NY” so we reached out to one of our favorite fashion bloggers & stylists Sheila Denise.

We've had the honor of building a great relationship and learning a lot about style from her through Twitter & other social platforms, but one of the greatest things that stands out about Sheila aside from her knowledge of fashion is that she has to be one of the nicest people we've had the pleasure of engaging with.  

Here is a bit more about Sheila…

Sheila Denise / @StyleExec

Based in Chicago, Sheila is an image consultant with direct emphasis on the industries of fashion, beauty, and entertainment. Sheila also extends her experience into brand development, management and PR.

Sheila has a love for the the arts and as we know first hand, fantastic at building quality relationships.

Thank you Sheila for being a wonderful support of the Stylmee platform & community!

You can follow Sheila on Twitter at @StyleExec or her blog.

[stylmee]

Absolutely love the lengths that our guest fashion celebs go to provide hints on our weekly fashion challenge themes on Stylmee. 

Sheila Denise; aka @StyleExec posted this great Instagram image of one of her hints for our theme "I Love NY"!

This is part of our platform that really makes it fun!

Thank you Sheila!

[stylmee]

This week’s fashion challenge theme on Stylmee is… "I Love NY"!

Thanks to Sheila Denise; @StyleExec for making the Secret Style selections for this week!

Remember, there are 10 Secret Styles fitting this week's theme.  

$100 in Shopping on Stylmee to this weeks winner!  Good Luck to our fashionable members!

[stylmee]

Congratulations To Boutique Jujube our "Stylista of the Week" Winner!

Congratulations to Boutique Jujube, Pat Martel for winning this past week’s “Stylista of the Week” award on Stylmee! The theme was “California Girls Are Undeniable” & Boutique Jujube finished with 11,640 points!  Pat, owner of Boutique Jujube showed she has what it takes to style & merchandise by selecting some great styles that fit this weeks theme!  

Pat of Boutique Jujube is our latest Stylmee member to win $100 of shopping on Stylmee that she can use towards anything her heart desires.

Here’s a link to her profile, we suggest you follow! 

http://stylmee.com/profile/jujube

This week’s fashion challenge theme is “I Love NY”. We are extremely excited to announce that we have the help of @StyleExec; Sheila Denise helping select the Secret Styles!

Good luck in this weeks challenge!

CONGRATULATIONS BOUTIQUE Jujube!!!

[stylmee]

Some Fashionable Insight Into Our Secret Style Selecting "Fashion Celebs" For This Week

This week's fashion challenge theme on Stylmee is "California Girls Are Undeniable" so it was only fitting that we reached out to two of our favorite Cali girls Jennifer Margolin & Macala Wright to help us select the looks that best represent California style and taste.

Here is a bit more about our two fashion celebs...

Jennifer Margolin

Based in San Francisco, Jennifer Margolin is a creative consultant that specializes trend forecasting, luxury brand merchandising. Margolin has served as a creative director for  WWDMAGIC, FNPLATFORM and Teen Vogue, French Connection, Levi’s and professional women’s organizations. At FMM, Margolin serves as digital partnerships and events director. She also writes about luxury retail, luxury branding and of course, San Francisco.  You can follow Jennifer on Twitter at@RedSoleDiary or her blog.

Macala Wright

Macala Wright is  the founder of FashionablyMarketing.Me. When she’s not busy as one of the web’s leading social media personalities, she is a business and consumer marketing consultant for fashion, entertainment and technology companies. Macala has been quoted or had her work cited in ADWEEK, Women’s Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. Wright also writes a retail business + technology column for Mashable. You can follow her on Twitter @Macala.

Thanks to both for their participation in this weeks fashion challenge!

[stylmee]

This week's fashion challenge theme on Stylmee is... California Girls Are Undeniable! 

Thanks to Macala Wright @macala, and Jennifer Margolin @RedSoleDiary for making the Secret Style selections!

$100 in Shopping on Stylmee to this weeks winner!  Good Luck to our fashionable members!