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16 Ways To Get More Comments on Your Facebook Page:

Ask specific questions –                                                                            Asking your fans what we can do to cut down carbon emissions might get comments from your biggest fans, but most of them would just skip to the next item in their news feed. Specificity will get more comments.

Ask yes or no questions –                                                                        Yes or no: Are you more likely to answer “yes or no” questions, or open-ended ones that require more time and attention? You get the point.

Ask timely questions –                                                                                Are you staying home or traveling this weekend? Focusing on your fans interests, and how those intersect with your mission, is a key part of growing an engaged community.

Ask edgy questions –                                                                                Green Peace does a great job with this by asking questions like “Do you live near a nuclear power plant?” Adjust the edginess factor to your community, and certainly your mission.

Ask true or false questions –                                                                    True or false questions work really well for historical societies, whose fans love to show off their knowledge of history. Always begin these questions with “True or False:“. Fans will be more likely to answer if they know that a simple answer is all that’s required.

Ask questions about a photo –                                                                Share a photo an ask your fans to comment. For example, an animal rights org could post a photo of animal cruelty and ask “What’s wrong with this picture?”

Ask poll questions –                                                                                  Text updates makes it easy to create polls on your Page. Just make sure you give people the answer choices (A, B, C, etc).

Ask fun questions –                                                                                    Don’t be afraid to go off topic with your fans. It will remind them that you’re just like them, and will establish a more human connection. For example, “What’s your families favorite vacation spot?”

Ask directly –                                                                                              If your Facebook Page is new, or if it’s been dormant for months, getting any kind of response from fans can be difficult. If that’s the case with your Page, try messaging specific fans that you know personally, asking them to comment on a post. Tell them you think they’d offer value and insight around a particular conversation. Be sincere.

Ask preference questions –                                                              When you were in college, did you prefer essay questions or multiple choice questions? Exactly.

Ask who’s attending an event –                                                                You can pose this question to fans located near an upcoming event. Bonus points if you share a link to your Facebook Event.

Ask those who attended the event to share a favorite moment –          If you’re a national organization that help an event in Chicago, you can target an update to those attendees asking to share their impressions. This will mainly get responses from your core fans, but will give less active fans a deeper look at your organization’s culture.

Ask for tips –                                                                                              This one works well if your organization works with families. Asking for tips on how to get kids out of bed earlier would leverage shared experiences among your Facebook fans.

Ask humanistic questions –                                                                    This works especially well if your organization deals with a disease or syndrome. For example, The Brain Aneurysm Foundation launched their Page simply by asking: “When you were first recovering from a brain aneurysm, what gave you the most hope?”

Ask fill in the blank questions –                                                          Another way to make less work for your Facebook fans is to use “fill in the blank” questions. When you ask these, always begin with “Fill in the blank:”. Your fans will be more likely to answer a question if they know what’s expected. And everybody knows how “fill in the blank questions” work.

Reply and pay attention –                                                                       People skills 101 talks about acknowledging when someone answers a question. When your fans answer questions, comment back and deepen the conversation.

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HOW TO GET MORE FOLLOWERS ON LINKEDIN? | SMMSUMO

Step 1: Engage your employees

Your own workforce is the best place to start adding followers – after all, they’re your biggest advocates. Encourage them to create and complete LinkedIn profiles – once they include your company name, they automatically become followers of your Company Page. Ask them to include a link to the Company Page in their email signatures.

Step 2: Promote the page outside the company

Link to the Company Page in all of your marketing communications like your emails, newsletters and blogs. Invite customers, partners, and other key audiences to become followers.

Step 3: Add a “Follow” button to your website

Convert visitors who come to your site by making it easy for them to simply click on a button to follow your Company Page. Get the “Follow” button here.

Step 4: Take part in LinkedIn Groups

Groups are hugely popular, with more than one million established on LinkedIn. They’re an effective way to highlight your Company Page and attract more followers. You can launch your own discussions, or you can contribute to popular discussions that other members have created. Also, if you manage LinkedIn Groups that focus on your company or industry, or participate in other groups, you can feature these groups on your Company Page.

Step 5: Launch a Follow Ad campaign

Follower Ads appear throughout LinkedIn and can be targeted to members in specific industries, companies, and regions to help you attract the right followers for your company. These ads encourage potential followers to click on the “Follow” button and join your page. When members follow your company, that action spreads through their network as an update, which motivates others to follow too. Hear how HP built a community of followers that drove significant increases in brand awareness and advocacy.

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6 Ways to Get More Likes on Your Instagram posts

Would you like to increase engagement on Instagram? Do you want to get more likes on your Instagram posts? The biggest currency on Instagram is Likes. When you get more likes your Instagram post will move higher in the news feed. It will also get future posts to move higher instantly as this is how the Instagram news feed works. Instagram shows people posts from people they have interacted with in the past. More likes get you an array of other benefits like more followers and traffic as people will checkout your entire account if they like what you share. If planned properly likes can become an important component of your overall Instagram strategy. Therefore, to help you take advantage of all these benefits, I have written this guide on how to get more likes on Instagram…

Share images that work:

Images are probably the most important part of your Instagram posts so let’s start with them. As you are sharing an image to get more likes think about what drives your followers to like posts. Look at your old posts and analyse them. See which ones got the most likes. If you have a new account or haven’t posted much in the past, you should checkout your competitors’ accounts and see what they are posting and what’s working for them. Once you are certain about the type of images that get likes you can create similar ones and share them. There are mainly two types of images you want to share, photos and designed images. If you are sharing the photo by itself, you can just add a filter and it will be ready for publishing. A study from Track Maven found that for maximum interactions you should use the Mayfair filter or not add one at all as posts without filters perform second best. But if you are sharing a pre-designed background image on Instagram you should add some overlay text like a quote or a fact or something entertaining that will get you more likes. Entertaining and useful content perform well.

Use call to actions and hashtags in captions:

If you want likes, ask for them. Social Bakers found that tweets got retweeted more when people asked for retweets.Hence, if you want more likes on Instagram you should ask for them too.You can do this by adding a simple message like ‘Please like this post’ in the caption. Placing it as overlay text on the image can help too. A company that regularly publishes engaging quotes and asks people to like them with a message in the caption is Founder. They have used it to get a lot of likes. This has helped them get over a million followers too.The aforementioned study from Track Maven also found that posts with 11 or more hashtags got the most likes on Instagram. So, you should add at least 11 hashtags every time you publish. You can add more, but be careful not to put more than 15 as your post can end up looking spammy.

Schedule at best times:

Track Maven found that posts published between 10 PM and 3 AM get the most interactions. Hence, if you want your posts to perform best, you should schedule your post using a good Instagram scheduling tool. I have listed the 7 best Instagram scheduling apps here.

Re-share on other networks:

If you have a following on other social networks it would be wise to reshare your Instagram posts onto these social networks. They will lead your friends and followers from these accounts onto your Instagram account, thereby getting you more likes. Instagram lets you automatically share posts to Tumblr, Facebook and Twitter when you publish. You should try it out.

Like others posts:

Neil Patel randomly liked photos of people he didn’t follow and found that for every 100 likes he made he got back 21.7 likes and 6.1 follows. This strategy continued to work even if he didn’t follow these people back. Therefore, make it a habit everyday to go through the popular Instagram feed and the feeds of popular hashtags and like posts you find entertaining or useful. Soon you will gain both likes and followers.

Run like and tag to win contests:

Like to win contests are an easy to implement Instagram marketing tactic to drive up engagement. For this contest all you need to do is post a picture on Instagram and ask people to like the post to take part in the contest. As it is an easy task plenty of people will do it. If your engagement is suffering this will be an easy way to boost it. For stronger results run a like and tag to win contest where you ask people to not only like the post, but also tag someone they know in the comments. Some of the tagged people will also like the post and tag someone else.

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How to Get More (Real!) Instagram, Followers

1. Cross-promote your dedicated hashtag.

That’s nice that you created a #joesgarage hashtag for your company, but who knows to use it to share content about you? Make sure it’s in your profile, but take the game offline and have it printed on your receipts, in print ads, on signage in your store and at relevant events.

If you’re on radio and TV, direct people to use your hashtag. Integrate online and offline campaigns by ensuring it’s listed on your other social profiles, on your website, and in your email blasts. Don’t just hope people will find it.

2.  Get creative with hashtagging.

When it comes to Instagram caption ideas, you need to look beyond the one-word, obvious hashtags. Sure, you want to use those, too, but mix it up and use hashtags to tell part of your story. Be funny, ironic, or outrageous–just don’t be BORING. Collaborative workspace company We Work is great at this, and they include a fun mix of Instagram content, too.

3.  Participate in massively popular conversations.

For every post, use a mix of topically relevant hashtags such as #woodworking for a carpentry company, for example, as well as trending, super-popular hashtags wherever you can.

The really specific hashtags are like long-tail keywords in that they show more intent and help you find the right people, but the universally trending hashtags like #instagood, #tbt, #photooftheday or even plain old #fun get you in front of more people in general. You need both to make it on a social network as big and noisy as Instagram.

4.  Make the most of your bio URL.

It’s prime real estate on your Instagram profile… do you really want your bio to the only link to your website homepage, now and forever? Yawn. Change it up at least bi-weekly and use that clickable link in your bio to drive traffic to your newest or most popular content.

5.  Get descriptive with your captions.

A picture is worth a thousand words, but you can’t skip the words entirely. National Geographic is fantastic at using storytelling alongside their Instagram photos to generate engagement and sharing. While traditional media brands have dropped like flies, NatGeo has thrived across digital and become one of the top brands on Instagram, with over 50 million followers.

Like the other Instagram hacks I’ve included here, this is something you’ll want to commit to working into your strategy over time, so don’t worry if it feels weird at first. Your writing will improve as you find your brand’s Instagram voice.

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HOW TO GET MORE FACEBOOK EVENT JOINERS?

Whether your business is having their grand opening in a new community or you’re hosting a conference with several thousand people, everyone wants to increase their event attendance.Where many businesses fall flat, in my experience, is that they think that just creating the event on Facebook will send event registration and attendance skyrocketing on its own. They don’t really promote it outside of one initial post, and then they leave it and wait. This is a mistake. Facebook events can do incredible things for your business, but only if you leverage them correctly. In this post, we’re going to take a look at six of the most effective and foolproof strategies to drive up your Facebook event attendance with plenty of time to spare.

1. Optimize for Event Attendance

When you’re creating your Facebook event, you should optimize it to ensure maximized visibility. This means considering keywords that users may type into a search bar—just as you’d optimize any page on your website—and placing keywords in your description. You should also choose the relevant category and Facebook-selected keywords in order to increase the likelihood that your event will be shown to the right audience. Make sure that you check “kid friendly” or “free admission” if either apply, as either of these can drive up attendance significantly in certain audiences.

2. Post Updates Regularly

You should post about your event fairly regularly, sharing updates of the event to your main Page while linking back to it and posting new updates to the actual event page, too. The former helps send your followers to the event so they don’t miss it; the latter will help increase engagement on the event, keeping people invested in it. As people engage with content on your event’s page, this may also show up in news feeds of their friends, increasing the visibility of your event even further. Update regularly with content like reminders, behind-the-scenes info on preparation, crucial information like where to park, and exciting updates about new things that will be included.

3. Use Event Hashtags on Instagram & Twitter

Cross-promoting your event on other platforms is always a good move; some brands’ audiences will be more active on Twitter or Instagram instead of Facebook, for example. And when it comes to Twitter and Instagram, hashtags are key. A lot of people underestimate how effective hashtags can be when you want to increase attendance, especially for local events. Every time one of my local clients has a grand opening, I make sure to use a combination of #grandopening #localevent and a location-specific hashtag (like #Dallas or #iloveAtlanta). Business conferences and webinars could use hashtags like #businessnetworking to help land themselves in front of the right target audience. Whichever hashtags you use (and don’t forget, you can now use hashtag stickers!), make sure that you direct users straight to your Facebook event page for more information. Tell them where to find out and how to get there, if you can’t link it outright.

4. Invite Friends Before Promoting It Outright

There’s an enormous amount of irony in social media: users crave authentic and transparent content from brands, but are also only likely to pay attention (or even see it) if other users are already paying attention. This sometimes requires brands to focus more on the advertising side, making transparency more of an illusion. Social proof is a big example of this: people care more about your content if other users interacted with it because it signals that this is something worth engaging with. Because of this, you don’t want your Facebook event to look dead when you start promoting it. Invite friends, family, and colleagues to say they’re attending the event before you dive headfirst into advertising it. This will help the event gain traction a little quicker by inspiring that FOMO, boosting event attendance in the long run.

5. Promote the Event with Facebook Ads

Facebook Ads has some new event promotion features that I was really excited to see. When you want to increase event attendance, one of the best ways to do so quickly is to boost the event through Facebook’s Ad system. Boosting the event is quick and easy, even for businesses who have zero experience with Facebook Ads. Once your event is created, just find and click “Boost post” near the top of the event page. A pop-up will immediately give you a quick, rundown version of Facebook Ads. You’ll first modify the creative, including a description for your ad. If you’re targeting a cold audience, tweak the description appropriately to help them see the appeal and value quickly. You’ll also be able to set your targeting criteria, and a budget. For many small businesses, choosing even a relatively small budget that amounts to $6 per day can boost visibility significantly. I ran a boosted event campaign on $8 per day for two weeks and got several thousand impressions and an enormous chunk of event of event sign-ups.

6. Run Re-targeting Campaigns with New Event Custom Audiences

Facebook has a ton of great custom audience features that I like to call the “hidden custom audiences” because many businesses—and even highbrow marketers—don’t know that they exist. One of these audiences is created off of those who engaged with your Facebook event. You can create a custom audience for users who responded “Going,” “Interested,” or both to your event. This is a brand new feature, and it was released just when I needed it really recently to promote one of my clients’ events. I created a custom audience off users who had only responded “interested” and ran a re-targeting campaign designed to encourage them to register for the event. We started seeing big jumps in registrations almost immediately.

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5 WAYS TO GET MORE FACEBOOK COMMENT LIKES

1. Create Amazing Content

What’s the best way to get likes on Facebook? Create insightful, unique and compelling content that people want to like and share. Simple, right? Of course not. It’s not easy to guess what will resonate with the masses. But, a good way to get started is by really defining your brand’s social media strategy. What do you stand for? What’s your brand’s personality? By staying true to those principals, you’ll have a solid starting point for creating compelling and amazing content. For example, take Nutella. Nutella consistently posts tantalizing, high quality, bright images of their product in action on their Facebook page. These pictures, however, do more than just look good—they feature interesting recipes and uses for their product. Also, make sure you’re giving your website visitors the ability to Like your content on your site as well by adding the Facebook Like Button. Adding the Facebook Like Button to your website is a great way to encourage your visitors to Like your content, which in turn can help drive more engagement with your brand or product on Facebook.

2. Engage Your Audience

Have you ever been on a date with someone who spent the entire time talking about how great they are? They probably didn’t get a second date. When running your social media, think about behaving as you would on a date. Your goal is to engage your audience. You want them to respond, so start conversations that others will enjoy participating in. Don’t self-promote the entire time. To help structure your social media strategy, many community managers break what they post into three buckets, commonly referred to as the “Social Media Rule of Thirds.”

⅓ of your content promotes you and your business with conversions in mind

⅓ of your content covers industry tips and trends from thought-leaders or relevant resources

⅓ of your content is based on interactions with your customers, users, or community members

One great way to encourage engagement is to ask questions. According to Kiss metrics, “question” posts receive 100% more comments than non-question posts. Ask a trivia question or use a fill-in-the-blank technique. Here’s a list of questions to get you started.

3. Show, Don’t Tell

Let’s face it – we all have a short attention span. According to Chart beat, most readers only scroll to about the 50% mark (or the 1,000th pixel) in an article. On social media, it’s even less. Kiss metrics found that posts with 80 characters or less get 66% more engagement. So, moral of the story, keep those posts short. However, if you really want to ensure increased engagement on your posts, start using images and graphics. Photos are the most engaging type of content used on Facebook. In fact, e-Marketer puts the average engagement rate of photo content at 87%. That’s 83% higher than any other content type! But what photos should you be posting? Remember first and foremost what Facebook is used for—connecting with people you know. If you can share photos of real people, and they tag themselves in it, you’re going to get higher engagement. Chinese Laundry uses this tactic by tagging people wearing their product. In addition to tagging real people, you should stay positive. Facebook actually found that users become less engaged when content on their feed becomes more negative. Sharing uplifting images will help increase your engagement rate.

4. Experiment with Timing

Timing is everything. If your audience is mostly asleep when you post, you’re not going to get good engagement. We found that the most popular time for people to share content to Facebook is on Tuesdays and Wednesdays from 9pm-10pm ET. Experiment with your posting time to see what gets the most engagement. However, you should shy away from posting too many times a day. Buffer recommends you post no more than 2 times a day, with a sweet spot of five to 10 posts totals for the week. To determine what works best for your audience, try scheduling all posts for a week or two at the same time of day, or experiment with post frequency. Then, you’ll be able to see via Facebook insights if your engagement rate increased or decreased.

5. Give Posts a Boost

So, you’ve followed tips 1-4: Your content is engaging, you have an amazing photo to compliment the post, and you know the exact time to post it. In that case, don’t be afraid to “boost your post”. Boosting a post incrementally expands your reach. Dave Serpent of Like-able Local explains, “Boosting your posts, even just for a few dollars, to a targeted audience is the first thing you should be doing to get your businesses’ Facebook posts off to a strong start for increased engagement.”

There are a few rules to keep in mind when boosting your post:

You’ll need to choose an audience and your budget

Not all posts can be boosted

You can’t boost a post that is too old or that contains an expired offer or past event

You can’t boost a photo that is more than 20% text

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