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I should have used a “Boss Battle Strategy” Get your free copy of a generic business plan at https://www.soupbowl2spoon.com/tips 

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Learn more business tips by reading our blog at https://www.soupbowl2spoon.com/blog

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Soup Bowl2Spoon is a media design company founded by Susan A. Lee, a published author with expertise in media design and business development. The company aims to provide a holistic approach to brand success, offering media design services, educational programs, and strategic brand development consultancy under one roof. Read Episode 6 of our blog at https://www.soupbowl2spoon.com/blog

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Read Episode 6 Have a Boss Battle Strategy: Justin Pack and GodLenz Media

Incorporating a "Boss Battle Strategy" mentality into writing a business plan can provide a structured and comprehensive approach to addressing potential challenges and achieving success.

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Hello and Welcome to SB2S Design Ideas and Business Development Blog

 Episode 2: The Art and Science of Branding

 Branding stated simply is the promotion of a particular product or company using advertising and distinctive design.

 In today's business environment establishing a brand is crucial, for the success of any company. It involves a blend of creativity, strategic planning, and consistent implementation. Let's explore the ins and outs of branding discussing its importance, elements, and tactics that help brands stand out. Read More

Soup Bowl2Spoon is a media design company founded by Susan A. Lee, a published author with expertise in media design and business development. The company aims to provide a holistic approach to brand success, offering media design services, educational programs, and strategic brand development consultancy under one roof.

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#sale, #free shipping

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New Online Store, “The GrassRoo Market”

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Check out this cute 2021 calendar. It gives a nod to mad lib where you feel in blanks on weekly messages of encouragement and love. Makes a unique, great Christmas gift for those you love. www.brilliantlinenotes.com

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Check out this cute 2021 calendar. It gives a nod to mad lib where you feel in blanks on weekly messages of encouragement and love. Makes a unique, great Christmas gift for those you love. www.brilliantlinenotes.com

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The Tee Shirt Mill. For more great designs and pricing go to https://sal09f.wixsite.com/theteeshirtmill

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Media Design Final Reflections

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Web stie

http://sal09f.wix.com/susan-lee

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Linkedin

Link

http://www.linkedin.com/pub/susan-lee/96/208/332

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Social Media Discussion

Give an example of why social media can be good or bad for a brand, such as with an article from the Internet.

 Give your thoughts in 100 words minimum if you agree with the article, what you would do to fix the situation, or if you can't "spin" the story, why not. Have this done by Wednesday.

  Sometimes it is good to be bad. The bad buzz about a product or service usually spreads much faster than the good, and some people are product lovers and haters who frequently use social media to tell it.  You would think that this bad buzz can destroy a product or service but it also has its positive side in that it starts controversy between the haters and the product lovers who then come to the rescue to defend the product accelerating the good buzz.

This polarization of a product can be good if managed correctly according to an article written in Forbes by Panos Mourdoukaoutas (2013).  He states that some brand managers intentionally provoke brand detractors causing a debate to reinforce their brand’s connection with its most passionate consumers who feel compelled to defend their favorite product.  Using various promotions, some managers and marketers even use this as a ploy to build a new base of customers by trying to change the minds of the haters concerning their products.  

Mcdonalds and Starbucks are good models of companies who have used this strategy very successfully in many of their promotions by adding products and services that would please the hater base or by attaching themselves to a cause worthy of the hater's joint association such as the Special Olympics.  

Other marketers, according to Moudoukaoutas (2013), use polarization to differentiate their products from competitors, for example, Apple, which has a dedicated fan base, for which I am one. 

Think about this.  What if I told my 10 close contacts about a special product that I am using and how much I love it because I read a bad review that I disagreed with, and then asked them to try it as well to see what they thought?  What if they then love it and tell more of their friends to try it?  As you can see, this could be a very powerful tool.

For every negative comment, the dedicated come quickly to defend their most loved products building brand loyalty and an increased customer base through social conversations. With this in mind, not all bad buzz is bad. With the right social media strategy, it can be very good.

 References

 Mourdoukaoutas, P. (11-7-2013). Good buzz, bad buzz brand management: A social media strategy that pays off. Forbes online. Retrieved from http://www.forbes.com/sites/panosmourdoukoutas/2013/11/07/good-buzz-bad-buzz-brand-management-a-social-media-strategy-that-pays-off/

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Updated Resume

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Week 3 Discussion Ethics 3

Is it ethical for a graphic designer to round up their billing hours?

 According to AIGA (2014) the best way to gain trust between a client and the designer is to initiate a written agreement that is a binding document. According to (Miller, 2014), there are many alternatives for billing clients.  The basic method is to charge a flat rate or charge by the hours.  Hourly rates ensure a better payment of services rendered.  No matter the choice used, an agreement for payment is created and signed by the client, so that both the designer and the client will know exactly what costs are involved for what work. According to AIGA, Design Business and Ethics Services (2014), �� A client should be aware of any markups and any change in price outside of the written agreement” (p. 34-37) so the designer cannot round up a price after the fact unless there is an understanding with the client beforehand.

 Is it ethical to ask for a company's font software that you happen to be freelancing for?

 According to AIGA, Design Business and Ethics Services (2014) “Fonts are creative, intellectual property, similar to designer’s creative work or to proprietary business products” (p.43), so it would be unethical to use a font without permission of the foundry that created it, along with an end-user agreement.

 What other questions and answers to those questions can you come up with that some people may or may not scrutinize for ethical issues?

  Would it be ethical to take an assignment for a competitor of your current client?

 According to AIGA, Design Business and Ethics Services (2014), “A professional designer shall not work simultaneously on assignments that create a conflict of interest without agreement of the clients or employers concerned, except in specific cases where it is the convention of a particular trade for a designer to work at the same time for various competitors” (p. 32).

 Can a designer use computer software that they have not bought the license to use to do a project?

 According to AIGA, Design Business and Ethics Services (2014), No, you cannot use it. Software is the intellectual property that is owned by the people who created it. When you buy software, you also by the license to use it (p. 54-57). If it is used outside of the license, it is considered piracy.  It is also the responsibility of a design business to ensure the proper use of that software with its employees to ensure that it is not misused or stolen.  Every employee should sign an agreement that they understand this policy within your firm to prevent litigation of the owner.

References

 AIGA, (2014). Design business and ethics services: Font use. Retrieved from http://www.aiga.org/design-business-and-ethics/

 Miller, E. (2014). Billing solutions and Options for Graphic Designers. Retrieved from http://graphicdesign.about.com/od/pricing/tp/billing_options.htm