#@janepearson

[orgcommunity2015]

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers. We saw their loyalty as beyond commercial transactions. It’s…

[orgcommunity2015]

Build a Marketing Dream Team—Welcome AI

Oh, those pesky keywords. For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. Good news! You don’t have to wake up at four a.m. weighing the merits of  “member satisfaction” versus “satisfying member customers.” AI, your new marketing assistant, is happy to help. My post last week…

[orgcommunity2015]

Step Up to AI, But Tread Lightly

Ode to Association Marketing Professionals By ChatGPT In marketing’s realm, an executive ponders, seeking AI’s power, new pathways to wander. With data-driven insights, campaigns take flight, Association marketing soars to new heights. AI analyzes trends, revealing new ways, unveiling patterns, unlocking marketing’s maze. Personalization thrives, engagement’s secured, executives empowered,…

[orgcommunity2015]

Close the Gap Between Knowing and Doing—Be a MarTech Trend Spotter

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Understanding members at a granular level has never been more important. We all know this, right? Yet, it seems that even big corporations are struggling to deliver the level of personalization that customers expect. Harvard Business Review Analytic Services recently released a report that illustrates the…

[orgcommunity2015]

Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers. We saw their loyalty as beyond commercial transactions. It’s…

[orgcommunity2015]

Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

If your membership numbers are marching into the red, you and your team are probably focused on trying to identify the cause of the bleeding. Is technology tying your audience in knots? Perhaps it’s content that’s missing the mark. Maybe stale programming is stopping the love? Something flashier might be needed to attract the coveted gaze of strenuously courted GenX. What if the usual suspects…

[orgcommunity2015]

Customer Experience Plays Marketing as a Long Game

If your brand was a person, who would it be? Wait, before you stop reading, this question isn’t as silly as it sounds. There should be someone in your organization who walks in your brand’s shoes and always puts the best foot forward. This representative should be dedicated to building lasting relationships with members and helping your organization fine-tune culture, products, and services to…

[orgcommunity2015]

Influencers and Influences—2023 Marketing Trends

Influencers and Influences—2023 Marketing Trends

What can you learn from Charli D’Amelio? Don’t know who Charli is? You definitely need to keep reading. Charli D’Amelio rules the nanosecond video clip. She is a TikTok star influencer and was the first of those ephemeral luminaries to reach 100 million followers. According to Forbes, Charli was TikTok’s highest earner in 2022. Even Charli is baffled by her popularity. But there are several…

[orgcommunity2015]

Focusing on Excellence Puts the National Association for Healthcare Quality Ahead of Change 

People think of me as a fixer—the person you call to repair broken systems. And yes, I do my share of cleanups in the strategy, technology, and marketing aisles. But I’m also fortunate to have clients who look to me for advice on how to prevent accidents, keep innovation in stock, and attract new customers. The National Association for Healthcare Quality is that kind of group. NAHQ refuses to…

[orgcommunity2015]

A Thanksgiving Valentine to My Work Family and Yours

A Thanksgiving Valentine to My Work Family and Yours

If you’re lucky, you have colleagues who feel like family. Work families are special. The people at your job don’t have to love you, or even like you. But, if they are a bright spot in your day, it means you’re doing your part. Work families have the magic to make success a team sport. Everyone tries harder when people we care about are depending on us. At this time of year, when we pause for…