#@nancymacrae

[orgcommunity2015]

Weave a Safety Net—Find the Right Strategic Partners

The pandemic was a wormhole. It hurtled us into the future with no time to prepare for that demanding new reality. I am still evaluating the lessons learned. One message that rings loud and clear is the importance of connections. Isolation taught us the value of the relationships and the technology that sustained our communities. I’ve told these stories before, but I’m referring to them again…

[orgcommunity2015]

To Survive a Crisis, Lean Into Trust—CEOs Share Pandemic Stories

While some businesses are writing their final pandemic chapter, the healthcare and restaurant industries continue to feel the aftershocks of seismic disruption. Nancy MacRae, MS, CEO of the Emergency Nurses Association and Kristine Hillmer, MBA, CAE, and President and CEO of the Wisconsin Restaurant Association, are leaders who guided their members through the rubble toward solid ground.  Their…

[orgcommunity2015]

Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

If your membership numbers are marching into the red, you and your team are probably focused on trying to identify the cause of the bleeding. Is technology tying your audience in knots? Perhaps it’s content that’s missing the mark. Maybe stale programming is stopping the love? Something flashier might be needed to attract the coveted gaze of strenuously courted GenX. What if the usual suspects…

[orgcommunity2015]

Faced With Challenge, ENA Delivers Value

Faced With Challenge, ENA Delivers Value

To say that emergency nurses must be ready for anything is an understatement. This is a profession that routinely prepares for the unexpected. As CEO of the Emergency Nurses Association, Nancy MacRae knows how to be sure-footed in a volatile environment. She and her team keep their balance by adapting to change and delivering value. In 2018, when we thought technology was the wildest card in our…

[orgcommunity2015]

Be the Voice of Relevance—Make Mission, Vision, and Values Fit the Moment

Imagine you’re teed up for a jackpot question on Jeopardy. Mike Richards gives you this clue—“It revolves around mission, vision, and values.” An ear-to-ear grin lights your face and you answer, “What is an association?”—That win would be a no-brainer for anyone reading this post. Mission, vision, and values are a fundamental trio in the association playbook. Groups spend hours crafting these…