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elizabethrobertajones · 6 years

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14x04 watching notes

Happy Birthday, Davy!

Mittens just ominously warned me to warm up this notepad while I waited for the episode to finish downloading.

The nice guy from the phone provider has recently restored our internet after 4 days of radio silence from me, but it's only about 4'o clock on friday, so really some good timing!

Expectations: pre-mittens warning, Davy back on his nonsense with the scary episodes and expected nonsense of sinking back into MotW after mytharc but in capable hands because, you know, new writing team is aces and all.

post-mittens warning: idk but I should get a stuffed toy?

That's a suspicious amount of ghost lore.

Has Heaven started dumping the spirits out now and if it really IS a ghost it's not going to behave properly?

Oh my god it's a Hell Hazers poster.

There was something I would have talked about pre-episode but had no internet so didn't, but the focus on Dean and nerds and the expectation that this episode would be about a comic book store, did remind me of 9x07 and the action figure which was all "i clobber evil!" and was a strong Dean mirror, including that he needlessly burned it on the stove to try and get rid of the ghost of the mom but it turned out she needed to be talked into letting her son let her go in a scene which has all sorts of shades of Dean vs Mary in 12x22 now and also Dean's entire mark of cain arc was in the self-destruction of his self as an action figure that clobbered evil. A reminder that Dean is this figure seems fairly timely with him coming down from being possessed, as of course he has been used as an action figure. And his willingness to turn himself into one in 13x23 was very much turning himself into the Michael Sword, which in this cosmos is practically like the rarest collectible action figure of the universe. This harks back all the way to the first season and Dean's issues with John's control and the whole blunt little instrument arc, also something that fed directly into demon!Dean, and is being reflected this season in Nick, who murdered a guy with a hammer, after his family was murdered by a hammer, and said yes to Lucifer because of all that angst about hammer murder. Subtle.

Anyway, this is sort of the emotional background to me for action figures in the show.

A Hell Hazers poster also reminds us that Dean is a horror fan, his own connections to the genre, a CLASSIC episode, and a time when he was living his best life briefly.

You know, before he sold his soul for *waves at previous big paragraph* reasons

Fitting for how season 13 ended with Dean this close to happy world peace retirement living his best life :P

Awww the fake movie the MotW comes from is called All Saints Day. Davyyy :')

People I know who are born on like October SECOND consider themselves extra spooky halloween people. I can only imagine what it does, as a 23rd Oct. birthday person, to the psyche to actually be born ON it.

This episode's subtitle is just "Lol I have the best birthday, fuckers"

ACTUAL CLIP FROM 2x18!

And the fucking racist truck >.> Which in-universe was teased as another different movie using the footage in the trailer for Hell Hazers II.

My mum has that exact Wonder Woman figure

This guy is wearing a trenchcoat-featured jacket with a maroon t-shirt under it. I could not tell you what he represents but the trenchcoat part is amusing.

I can't *actually* start saying everything is party!Cas symbolism though so I'll just shush

Er this rando that people were saying was dressed like Sam from the promo images literally is called Sam, and she's wearing a very very loud checkered shirt, of course featuring a lot of orange. I'm guessing with that info it's next to impossible to say she ISN'T in some way a Sam parallel :P

Comic Book Guy is possibly caught in the middle of stealing an action figure, and I can't work out if he is just nervous about that or has a crush on Sam because his behaviour was so suspect, but from the promo scene where he looks a lil worse for the wear he talks about breaking up with his goth gf, and Sam is very clearly a nerd, not a goth.

(Goth nerds are things. The media will get there one day :P)

Oh okay after a few lines of the exchange, yeah this guy is a dick, I have NO clue why he's wearing that coat symbolism wise, and Sam really ought to fire him because wow, uncool and also he seems to be a stereotypical nerdbro gatekeeper who would literally rather scare off customers but be right than just enjoy what they all enjoy together.

Then he apologises for getting angry for saying he just gets spun out sometimes. Honestly, this seems to be crossing over into Dean territory considering the last thing from the recap was Dean being told he was like Michael by Bad Kaia and being really angry when he said he was nothing like him... He also used "spun out" about himself in 12x20 but in rather more tragic lost-Cas circumstances but obviously this parallel has a different lesson to tell than just making them equivalent. This guy is so awful and is using his anger in a petty way over things that don't really matter. He's getting spun out over made up battles rather than real angst, and whether he has his own underlying trauma that makes him behave that way or not, the straight white nerd is one of the secondary main villains of the century so far after the literal alt right, with some overlap of course. Think Kylo Ren as one of the dominant critiques of this behaviour :P Compared to the open of 8x11 for example, where the nerds were harmless weirdoes despite also being straight white and obsessive, the aggression and obsession are played not just as a harmless trait of people who like LARPing and collecting toys, but gatekeep, yell at kids over superman facts, and refuse to have their own dominance challenged.

Thinking he could fight superman might actually explain the Cas like jacket - it's too short to be a coat - that he idealises these heroes, is wearing Batman (who in pop culture most recently was around "v superman") and Cas of course has all his superman comparisons from both 6x20, and his rebirth in 12x01 where he came back to earth as a fiery comet and was immediately mistaken for a spaceman. There's some dark idolisation/mirroring here, that he's debating how to fight the guy (krytonite gloves = the BMoL knuckledusters) and at the same time mirroring the show's Superman in his dress. Only much, much lesser. More subtextual mockery about his weakness and how he doesn't really measure up.

I think in a lot of ways the discourse about nerds in pop culture is moving on now to make this difference clear, that the ones who will be mocked are the ones who deserve it for being too cruel to respect, while in many other ways the mainstreaming of nerd culture into pop culture, meaning a large amount of it is no longer mockable, that everyone had at least SOME nerdy indulgences, means that in general nerdom is more accepted and exalted than ever. SPN obviously having its own deep roots into nerd culture has some direct room for commentary here, and this is also a way of reminding its own fans to be cool and not to be this guy.

Oh, huh, he safely exited the shop. I did not see that coming.

LOL he has batman bedding on a fold out bed in either a shed, garage or basement where he lives.

(This detail was tragic in Attack the Block but it's quite clear in this case the guy is fully grown and is being used as a detail to show his forward progression in life)

Wow, you really have some rage issues here. Especially trying to wrangle free pizza i mean dude. Talk about a line that personifies him 100 different ways in one go :P Who shouts at their pizza delivery place?? They remember your number! This is how to get extra toppings.

Oh my god please get beaten to death by this lil guy

(I know I know he survives he's in the promo)

Is this like... haunted kidney episode... but better?

Actually, Fallen Idols plus Mannequin episode but better.

You know how we saw in the last new year? Watching Small Soldiers for the first time since like the 90s or whenever it came out

The show's animation is so much better

Than Small Soldiers and itself from past years

Oh DEAN

I mean he totally deserves a day off.

I can't believe he owns these socks. Who got them for him for Christmas?

Okay, well first we have to work out which was the last Christmas they had where they were not in prison or in an alternate dimension or dead or -

Cas. It was Cas.

He literally had no idea this wasn't just a cute commentary on how much Chinese take out Dean eats

Anyway as far as I can tell Dean is living out the bisexualdemondean header just to spite Michael for defiling his temple. He's filling it with noods and pizza (and I am sure he didn't yell at the delivery guy, but tipped him well instead for making drop offs at a shady street corner miles from where anyone lives)

Honestly it's been 12 years since Hell Hazers II... What took them so long

Dean's drunk a full thing of Margiekugle mom beer, which is a lil worrying just in terms of him using it instead of comfort from her like in 12x02, now that she's back.

God I want Dean to meet the asshole from the comic shop and for him to get into a dick measuring contest about Hell Hazers II and Dean to be like uh I WORKED on it you ass

Er, does that vending machine contain the nougat of choice of your consumptive son on the other side of the wall?

(who may be out with Cas concealing his consumption on a case so not bothered by all this TV noise)

God I love and have missed Dean, my trashy guy who is sitting hugging a pillow like a teen girl at a sleepover to watch his hatchetman slasher to celebrate being back to himself and get the much-needed R&R, since, you know, last time we saw him he threatened to "break" Kaia and was in a very very bad place (lol)

This guy about to get murdered for trying to snatch a nougat bar is dressed like the unfortunate bandmate (Tommy?) to Vincifer. Is this an oblique Ladyheart reference to set up a weird scenario where Hatchetman is punishing a Lucifer-adjacent asshole for trying to steal Nougat?

I can't believe there's a red exit sign behind him which means Wanek is Waneking in multiple dimensions at once

"Mint Condition" flashes up over Dean indulging in his pizza, saying, hey look it's our guy back in shape. Or, you know, ironically so. Either because Dean being Dean means eating junk food and wallowing because his husband has wandered off with the kid and isn't home to snuggle him while he does this mandatory bedrest, or because, of course, Dean is not Mint Condition at all. He's literally and emotionally scarred.

I am pretty sure this shirt that Sam has on is 12 years old.

Statistically, they're gonna get murdered in each and every one of their original Kripke era shirts until none of them are available to be murdered in later.

I say for no particular reason.

Leave Sam alone. He doesn't shave you mock him, he does shave, you... also mock him. He was doing really well while you were gone! No one got even slightly stabbed who didn't deserve it! This is an all-time record. A beard is a price to pay for that.

Honestly I think Dean is stoned but they're not going to say so but I am treating this scene like it is.

"I wanted to check up on you," Sam says, pulling over a chair. This is so like how he was in 14x01 when he was powering around the Bunker being the boss, and given Dean's been on bedrest, again, much-needed, Sam is treating him like another one of his charges, and once more is in a position of authority... But now, despite shaving to act like nothing has changed a bit more, he is the one in charge of Dean as one of his wards. Everything has changed. Your dynamic is actually wobbling in a weird way.

In season 10 when Dean was laid up with the Mark blues especially around 10x12, which this intro also reminds me of, re: Dean spending a week in his room and Sam popping in to check on him, Sam was still keeping a very wary eye on Dean more that he was a bomb that may explode, and that while he needed to be managed, the power dynamic was extremely, extremely horrifying in that if Sam messed up Dean would murder him. Not an ongoing implicit threat between them, but the knowledge that Dean could become a demon again and demon!Dean would attempt to kill Sam, and so Sam had better do his utmost to keep Dean in a good place. Even if it eventually meant a series of convoluted secrets to try and fix him against his wishes.

Obviously, things are different here. Sam has developed a LOT since then, with season 11 beginning a recovery of his character in tentative little steps which actually kicked off in season 12, and, specifically, in 12x04 under Davy Perez in American Nightmare heralding the new era of Sam focus and lovingly stroking his hair and lavishing him with Sam-sculpted episodes the like of which we hadn't seen all through Carver era.

Now when Sam comes into Dean's room and pulls up a chair and sits down to check up on him, he actually radiates a comfortable, competent authority to do so.

... however he is doing it in that pink shirt which I honestly love the concept of but just wish that I couldn't see Sam in 2x06 showing up in it for the first time, like, my brain is just screaming at him to go get a bunch more pink shirts and refresh his wardrobe

I'm so certain of it but now I have to check because 12 years is such a long time but

http://www.homeofthenutty.com/supernatural/screencaps/albums/SPN2x06/SPN_0060.jpg

Mittens yelled "OH MY GOD" when I sent her the link so I think I'm right

Like, conceptually in every way it's great because it's this long pink shirt that fits him well, fuck toxic masculinity, blah blah action heroes in pink shirts, love it love it love it, but also: it's another fucking plaid shirt Sam has owned since he was a gap-toothed child six years younger than Jack presents as

Dean is lacking his second bedside table, as he has been for seasons, but I'm just staring at him lying sideways on his bed, wondering about his set up, and if this is in any way similar to how he watched all those cowboy movies with Cas, since Davy, of course, was the one to suggest that they had been watching movies together.

"And... not that I'm complaining... House is full of strangers"

Yeah, we know you hate it, Dean. God, it's tragic. In a wonderful way. Sam's built this little empire for himself and it's on top of Dean's old nesting spot. Dean's been forced into his room not just to hide away because he's ashamed but because he doesn't want to be seen and there's too many strange eyes out there. However this resolves, it's going to force some growth. Honestly, as much as Dean loves this room and it means to us, it's also a bleak lonely spot and in the like 7 years they've had the Bunker, Dean's never hooked up in that bed, while it has come to be very much like, well... The bed of an angry nerd living in a basement still using Batman sheets. Again, dark parallels, but of Dean in a dark place.

I'd love if he moved out and got a house in the suburbs.

I mean.

Cas has a house in the suburbs.

(Re: long-running Lizzy watching notes in-jokes about where he stashes a bunch of stuff like demon tablets, first blades, metatron's grace, etc etc)

But yeah, no. I like the idea of Dean nesting, of course. But aside from the obvious conveniences, the Dean Cave, etc, there's no reason it HAS to be here except that this is their inheritance and it's safe. But as I constantly talk about with the library abutting the war room, the work/life balance is always in question and filling the Bunker with strangers is a great way to shove all the life balance out, and leave the only spot left of that to Dean in this room.

If the AU peeps don't all get sent home but remain at least in part a hunter community and maybe even network and grow as the Winchesters finally open up the Bunker's resources and share them and stop being all isolated like Carver era fiercely protected... Dean might have no choice but to move his nesting down the road to somewhere with a sofa where he can park his car out front, and choose to commute in to work.

Awww they have the "our lives are a scary movie" argument again, in a well-worn way. So well-worn this is repeating dialogue from somewhere or other... 2x18? 4x07? God I don't know, implicit in Sam's eyerolling at Halloween in 1x01? All of the above? I am not looking that up. But anyway their stances haven't moved, possibly because this is something that has never really been challenged before. If Sam didn't hate scary movies already, watching 18 hours of Hell Hazers II dailies probably did in any remaining sympathy he would have had towards them, while Dean thrived there.

I guess he may finally have had time to watch it?

And of course stay for the credits to see his name.

Anyway Dean has historically cited movies as research or job adjacent, or vicariously enjoyed watching monsters at work from the safe remove of a screen, while Sam throws it all in to that box where of course it goes to 1x01 where he's running away from ALL of it and has his oddly specific choices to avoid halloween in his day to day as Lawboy. He's struggled to indulge in the weird as a hobby, likes serial killers as, as far as we can diagnose, an outlet of darkness but purely human, and keeps the work/life balance in a rather unhealthy way of denial and boxing things away, because so much of his early seasons arcs were about resisting the life and refusing the call. This harks back to their literal first episode characterisations of Dean being all in and Sam being all out and it's interesting to have us back here in season 14, in a period of such deep reflection, when Sam has finally sort of accepted the life, found a niche in the work that suits him as the boss, and Dean is struggling now with retirement questions, and taking a week off, not liking his home full of strangers, etc etc.

"More Michael Monsters?" Dean asks immediately quick fire when Sam says he has a case.

He may have taken a week off to indulge in pizza but that obsession lurks under his skin. He's in no way done, though I think perhaps better prepared to enter this case than he had been, though of course he's billed as still struggling.

Dean also instantly recognises the Thundercats name, and I'm afraid it's something I'm just not familiar with, that I clearly missed some wave of it when I was younger and it hasn't come back around as an adult... I can't wait to read stuff by people who know more about it and say tragic things about Dean's connection to it. But the important thing here is the dark mirror to the guy who got beat up by the toy, because Dean is being shown as also an enthusiastic nerd who knows the franchise and is excited by this concept and is leaping into a case about it with a "strippers, Sammy. Finally!" level of enthusiasm.

Healthy nerds and unhealthy nerds. But at the same time, Dean might be a better nerd, but his anger last episode is still being examined through this guy.

I love that for Sam and Dean, dressing up for Halloween is dressing up like total nerds in a totally different pop culture way - the old appearance of geeks which is wildly outdated but damned if they aren't putting on pocket protectors anyway. It's a caricature but it's one that is at total odds with who they are as people... More of a traditional halloween thing where normally Sam and Dean are really scary people with weapons, so when you make them dress all topsy turvy, they dress like this instead. They ARE halloween costumes, in their day to day.

Dean continues watching in the shop, Sam eyes up the Red Hood.

I watched that a million years ago with no idea that Jensen was in it, though I had watched the first couple of seasons at that point. I think it was during my "aww the show was cancelled" phase where it was completely off my radar. It's hilarious to me now, because I don't think I COULD watch it, now I know Jensen's voice so disproportionately well. It would be so off-putting.

"She's like your twin."

Sam and Sam both tuck their hair behind their ears at the same moment.

"What are you talking about?"

So. This is going to be extremely subtle.

I hope New Sam survives the episode D:

Sam points out the other guy who people were saying based off the promo pics would be the Dean to this girl's Sam with no idea what was to come. He and Dean in this case are both eating lollipops purloined from the halloween candy.

I guess this guy in the All Saints Day t-shirt shares Dean's love of the same franchise, and seems to represent the bizarre venn diagram with Dean on one side and Andrew Dabb on the other. Their nerdy overlap.

I feel like Sam is just pointing out this character mirror to be an annoying sibling and wow do I love seeing them like this.

I also feel like there is no way Davy would do this if he wasn't about to troll the fuck out of us with these parallels in some terrifying meta way and pointing out that character parallels are a thing this blatantly is about to be Awful somehow.

The Red Hood is staring disapprovingly at them through all of this

Anyway of course Dean Parallel immediately recognises Dean's enthusiasm for Hatchetman and encourages him to press the button, which Dean does with glee. I CLOBBER EVIL. Wait no.

Sometimes we do bad things.

Oh dear.

Oh deeeeeeeeeeear.

Yeah, Hatchetman is like... idk, michael!Dean or something. Or some dark part of Dean where all his violence is and this twisted version is almost like the burned result of the I Clobber Evil hero being melted by Dean and - too meta, I am in pain.

"Vintage hot wheels!"

I know what you want because I have a smol 67 impala on my shelf. Nyoom.

He has an eeny weenie mystery machiney so he can make them race.

Okay guy who got beat up by a toy is called Stuart (I am so bad at names, honestly.)

Of course he got kicked out by his roomie for being insufferable about something as pointless as subs vs dubs, and Sam is already apologising for him before they even go meet him.

Considering there's 3 people working at the shop and Stuart had a trenchcoat, but is also being mirrored to Dean, darkly, I feel like there might be some serious shuffling going on here that surface level, Stuart had that Cas marker, but... yeah

Heeee Dean stealing the Flash mug and making Sam have the one with the cats all over it. One mug representing Stuart, one representing his mum.

I mean it is Sam's turn to have a relationship with THEIR mom this season. Idk if the mugs are actually symbolic over anything other than Dean living his best geek life right now.

I mean he's added the glasses to his ensemble, he's really living it up.

I hope he's still wearing Send Noods under this

Awww it's hot apple cider. What a good mom. This is a perfect halloween drink.

*Stuart Rage Sounds from below*

Wow this is subtle that he has some rage issues.

"Campbell and sons insurance" Hey remember when I said that this whole season's emotional set up with Sam's ownership of the AU peeps reminded me of season 6 and the Campbells? They also literally are the sons of Mary Campbell, so.

No lies, at least, with some serious stretching of the truth.

God, the detail that Dean has played Zelda.

He's being nerdy out loud constantly, and without much fear of judgement. It's wonderful. I guess he's been jostled up enough by Michael that he doesn't really care to hide this random pointless thing that in the grand scheme why should he be ashamed, and also he feels so much worse about other things that this is just an escape to have fun. It also reminds me of last season when he was mourning Cas except that this indulgence Sam is allowing him is co-sponsored by Dean and he's throwing himself into enjoying the smaller things and being more openly Dean-ish than he has in a while. Like, I don't think character comparisons to 8x11 for the nerds is the only way the episodes link :P

In 8x11 Dean's initial reaction to LARPing is that it looks awesome, then he corrects at a look from Sam to being more judgy. In 9x04 as scripted, Sam is surprised that Dean want to read Game of Thrones. So idk if that's just Robbie character interpretations since my 2 surface level examples are from his episodes or if that's just been where open nerdery has lived in past years, but anyway. Sam isn't stopping Dean from indulging in the same way - it seems he also recognises Dean's nerdiness and is less threatened by it than before, in the sense that he doesn't feel like Dean isn't acting himself, but now accepts the nerdiness is a part of Dean.

"Who needs goth girl drama" dude you are the most awful over-dramatic asshole on the show now Lucifer is dead

LOL he's trying to lie about being attacked by a toy now, and Dean points out that he got whooped so thoroughly he was beaten on the back and genitals - so yeah we look at his face and wiiiiince

"Lady you wasn't kidding."

"Big Bang in there..."

Goodness are we calling out the Big Bang theory for its toxic nerdery? Love it.

Sam and Dean halloween costumed as total nerds, still driving around in the Impala. The reverse of someone rolling up in a boring old modern car and, like, a bunch of Draculas get out.

Sam can shave off the beard but it can't stop him Bobby-ing

Dean side-eyes this

"Yeah, it was Riley, he'll be fine."

"I don't know who Riley is, but cool."

God, I am so into this whole dynamic.

Tell me more, Davy.

"So seriously, what is your deal with halloween?"

"I don't like it"

Dean, I am watching this episode on November 2nd, just so you know.

Anyway. This is literally. 1x01's opening adult Sam moment. But Dean's going back to poke Sam about it since he's someone Sam won't lie to in the same way that Sam was concealing his entire being from Jess. I mean this isn't subtle - in 1x01 Dean calls Sam out for doing this. But then, Sam doesn't exactly develop beyond it - in season 8 he does this with Amelia.

Because obviously if Sam is going to move forward and develop there's still things which are not addressed. And if Dean is having his idea of home and work challenged, and his nest disrupted until perhaps he will fly it... Sam has never ever actually addressed his work/life balance in the meaningful way where... like... this was how his difference was introduced when we first ever meet lil babby Sam smiling innocently at us on screen as a kid who has the whole future ahead of him and no idea what torment he's gonna go through. 14 years later, if he's ever going to be a grown up who can handle himself in a relationship and know what is work and what is life and how he can watch halloween movies and not feel personally offended by them but enjoy them as a fantasy and a way of boxing off their world into a safe place they don't have personal responsibility for...

Maybe he might just get a girlfriend who he can tell he is a hunter. Like. Dude. Dean was past that step before the show ever STARTED thanks to his time with Cassie.

Sam, also, metaphorically is an angry guy living in his mom's basement, but perhaps in a more metaphorical way where it's to do with living his whole life under the shadow of his mom horrifically dying as a result of the supernatural and being brought up feeling like a freak and just wanting to be normal and all

wheeee

Anyway Dean is probing for actual answers so I assume Davy will give us a solution to this this episode, but this is my take on it before we get into it properly.

Alternative hypothesis: Davy is personally offended that Sam doesn't like halloween despite it being the best holiday, is determined to fix that and fuck canon, characters can change even 14 years later.

"Don't give me this 'every day is halloween' crap because one it aint, we don't eat that much candy"

I have missed Dean and I love him with every fibre of my being, brb I need to vibrate out of existence at the sheer joy of knowing him

That was the worst "we aren't here staking out your house" move I have ever seen.

You are professionals who have been doing this together for 14 years

why was that so laughably bad?

The youtube comments are so cutting and a bunch of them are unfortunately true. It's self-awareness of using the loser nerd trope but also, cutting in a way because of course Stuart is coming across so much as someone who deserves it - and we're starting to see his mom is sweet and doesn't seem to have caused any trauma in a surface read, and that he was the one who dumped his online gf, and he starts other fights at work or with roomies, so this is getting more and more into territory where he seems fully to blame for his own situation, and therefore you CAN mock him for living in mom's basement, because he PUT himself there, and is single because he chose to be, and so on. The pervading sense that if he was a nicer person, none of this would be happening to him, right down to him stealing the toy in the first place.

Oh boy, the bloody handprint on the wall... We are back in handprint territory, and, you know, maybe because SOMEONE walking past it has been scarred on the wrong shoulder by the actions of an angel or something

There's a chinese take out carton on the shelf in this basement. I doubt it's a collectible.

Send noods.

Okay, that's sort of weird.

If the mom is in costume I don't get the reference. I hope someone else has handled that.

We're going to get her POV on her loser son now, I guess.

"Everything's fine :)" *leaves the room* "everything is not fine!"

Are we calling them out for using "fine" so loosely again too huh?

(Side note: Jack saying he's fine while consumptive, and yeah I am still upset about that. What are you doing to the boy????)

Dean and Sam split up and as Sam walks off a nurse eyes him up and smiles. No idea how intentional that was but I mean, can you blame her? :P

You know, I don't know anything about this franchise, but Sam just jumped to see a toy of a guy who looks weirdly similar to the vampires that ATE HIM a few weeks ago.

He checks over his shoulder in case Dean manifested at his side just in time to see that

Awww Dean and New Dean meet. "he must have awesome insurance"

He calls Stuart's mom "Babs" which is hilarious. They seem close.

New Dean has issues with his dad and Stuart lets him crash with him no questions asked. I suppose Dean isn't going to think too hard about how Sam's choice for his parallel has issues with his dad.

This forgiveness for Stuart's behaviour because he's kind to his own people is a very TFW trait, which makes New Dean more like Sam or Cas forgiving Dean his outbursts, as he's by far the ragiest of them, with Cas trailing in second and Sam the zen fucking master.

Lol Dean and New Dean are both dragged into the room to watch All Saints Day 3 like they're being pulled in on a line

Oh dear, they're bonding.

Davy isn't usually on top of these things but he's channeling a lot of Edlund today and Edlund always had these sort of guys like Andy or Aaron who are so Dean's type in a harmless shared interests and getting stoned together way. This is a bit extreme with the guy's tininess and scruffiness but you know, we'll see how this develops, if it's an accidental twins or a missed connections soulmate dealio.

... You're taking to someone who's still bitter that Andy and Dean would have been perfect together, so.

Also this New Dean guy is demonstrating how to be a Good Fan - he may be as intensely nerdy as Stuart, but he and Dean can compare movies and even though they don't share a favourite, agree that the whole series is great and can see the merits both in each other's favourites, and in another movie that isn't either of their favourites but could be if they happened to be inclined that way.

So healthy :')

"It was always nice to check out. I like watching movies where I KNOW the bad guy's going to lose"

Ow ow ow. But yeah, there's Dean's pro-Halloween rationale, that the tropeyness of the genre has its comforts that every ridiculous horror thing is entirely safe and no one is ACTUALLY going to get eaten by any of these things. Which is also how normal people enjoy horror but at the metaphorical remove of being scared by things we may not literally meet but still represent anxieties we might have in our real lives.

Catharsis, yo

Sam barges in on New Sam to ask her the usual series of increasingly weird questions which get the "are you really insurance?" eyebrows.

"Downtown Salem" - are they in Salem as in the witch hunt one?

I kinda love how New Sam is talking with a speech bubble beside her. So meta.

I think New Dean is called Dirk.

Oops Stuart wasn't one of the co-owners because he kept getting fired for stealing D: Stuart, dude.

"And you hired Stuart back?" "he's my friend"

I think there is commentary appearing here about not just Stuart's unhealthy explosive rage, but that the people around him enable it - even Jordan fired him TWICE rather than banish him forever. The cycle of coddling him without encouraging him to change... Again, this speaks rather more of season 10 and a critique of Sam n Cas from there rather than much currently ongoing with Dean. Sam was complicit in originally abducting Kaia and he and Jody didn't move to stop Dean with Bad Kaia, so though it's in the focus as a critique on Dean's reactions, I feel like the real bad cycles were in Carver era. Though the behaviour still somewhat exists in Dabb era, the overall unhealthiness has declined so much, there isn't a constant oppresive blanket of it as there is here in this shop with Stuart being so awful to everyone and self-destructive.

(It's probably also not a coincidence that this thing has latched onto Dean as well, a la 4x06 I'd guess... Sam got no ghost vibes in the basement, Dean did, and was attacked... To me this is seeming to suggest that his current state has picked up the ghost's ire in the same way in 4x06 he was vulnerable. Loops and loops of things going on so I'll unpick that later if it does turn out to be the case clearly.)

Anyway. This seems to be more about destructive cycles and abusive dynamics, and I would hope a nudge for Dean, though his exile at the start of this episode also suggests to me he knew full well after threatening Kaia that he'd overreacted and needed to take 5, even if there was also a layer of sulking until news of Michael. Her call out was clear enough to make him self-reflect. So I would hope that this episode is here to try and steer Dean's reaction through various pathways, ideally to keep him from falling into anything too awful, as a reminder of where this may lead?

Sam sees the glass case freeze over, and pulls out the EMF, playing it off and being like "nothing... carbon monoxide detector" even as New Sam is understandably a little freaked.

Is this messing with Sam's refusal to tell Jess about monsters by having him keep the truth from New Sam until she's physically endangered?

I mean, carbon monoxide in enough quantities to make the blatantly homemade gadget go "WHEEE" and light up every single LED is a good enough reason to flee the room

"I think you're in danger -" Sam is smacked around the head by Hatchetman because he delayed too long and now he has been knocked out

"Samantha?" Sam determined not to let New Sam out-Sam him

I mean if she is you then she has been knocked out

How does this keep happening to you

how much head trauma has Cas healed over the years?

This is why they have to keep him an angel...

"Is this expensive?" "Wha - no don't!" *BOING* *silence* "yeeeah it's shatterproof glass"

If Jordan really just wants to kill Stuart for getting them a 1 star Yelp review then this also has a weird shade of 11x07 where the ghost was getting revenge and took a few attempts to kill that one guy, eventually succeeding as the clown.

Except the clown was tuned to freak Sam out

and Dean's probably gonna be thrilled to fight Hatchetman

Dean having movie night with new Dean (probably stoned but we can't see it) with comatose Stuart in the middle

incredible

2 dudes watching horror movies 5 feet apart with a comatose guy in the middle because they aren't gay

Dean is thrilled to fight Hatchetman

I feel like this can't last

Davy throws in a gratuitous Halloween moment of Hatchetman walking through the park which is just bedecked in Halloween nonsense

no one cares about him wandering around because it's Halloween

It does make you wonder just HOW much nonsense happening on Halloween really is monsters and stuff out there enjoying themselves because it's expected, which, again, like Sam n Dean dressing up as nerds for this whole episode, having monsters mixing with regular folk and being treated as equals is literally the whole Halloween thing. There's less threat than in 4x07 because we're assuming at this point in the episode that the ghost does have a pretty one-track mind about killing Stuart because with all the characterising nonsense filling the episode the actual plot has been pretty sparse considering we're getting to the final 10 minute run now. So, yeah. This Hatchetman ghost is just out there being a part of the festivities, because that's what happens on Halloween, man

LOL And like Sam not telling his double until it was too late, Dean gets this call and is really open in answering in front of new Dean, and now he's filling in New Dean on everything instead of trying to get him to leave or protect him not just from the monster but from knowing about it at all.

Davy like, hey, remember when ghosts used to do loads of freaky stuff on this show just to be scary? And maybe it seemed like you all were getting bored of it or something, but hey this guy has no idea after 14 years that he shouldn't leave the salt line when everything starts thumping in the room despite having been warned the ghost is coming...

Hehehe Dean gets an axe... The moment of him going to smash it then not and checking if it's open... Whether that was improv or not, it's a good character thing in the sense that Dean is being encouraged not to smash first and ask questions later by the meta plot of the episode

Omg New Dean is as brave as our Dean in some ways... He sees Babs in trouble, and immediately is like "HEY" and starts confronting Jordon in Hatchetman

"He's MY friend. He's OUR friend." That's an interesting take on my/our, because that statement works on both levels - both that Dirk is protective of Stuart because he cares about him, but also that Jordan has his own investment in not killing Stuart that he should remember. In terms of emotional appeal, the first is confrontational while the second is the deep appeal to the ghost.

Filed in the deep deep deep deep deep flips of the crypt scenes, this moment demonstrates about 3 different kinds of flips, while still holding true to possessing thing out of its right mind confronting loved one

Omg the hospital security guards watching the Hatchetman chase a damsel through the hospital while New Dean is chased through THEIR hospital. Talk about dramatic irony and a whole commentary on the metaness of Dabb era in the story reversals and extractions to new levels and repurposing of scenes and narratives...

And despite it playing out scene by scene, the guards are laughing at the bad dialogue and pointing out how Hatchetman is so slow, so how can he even catch them, while the damsel slows herself down and badly fakes a trip so that he can catch up to her...

"We killed you! You're dead!" "We all do bad things sometimes"

And there we get the context for the cool quote the Hatchetman model can recite - just as how in fandom often things are quoted out of context as lines which seem emotional or special but are actually awful. Just for starters, all the Sam n Dean fans using "there aint no me if there aint no you" when Dean didn't even SAY that. Now we see the context of this line, we see that while Hatchetman really isn't deep, he's at least not just saying it to sound cool and talk about himself, he's judging the protagonist for her behaviour, as well as invoking relative morality. Which brings up some interesting ideas about what Hatchetman considers good and evil, in regards to seeming to have a concept of it but not including kill himself as a good thing to do. Obviously completely wild in context but in the philosophical language of the show, the nature of monsters and all is one huge question, along with if Sam and Dean are murderers themselves, and of course how they have done bad things for good reasons and vice versa.

Also I think Sam is about to blow up the door?

"I had a messed up childhood" he says, about to blow up a vintage SCOOBY DOO lunchbox to freedom.

SAMMY. Stop destroying symbols of childhood.

At least he's talking freely to New Sam about himself, which is probably already more than he ever let on to Jess. He really wanted to pretend to be well-adjusted to her, that he probably, like, would have rather waited for a locksmith with her than just pick the door to their apartment if they were locked out, you know?

RIP Scooby Doo.

"Cool" they both say, and share a smile.

It's probably weird to ship Sam and Sam just because the shipname is Sam

Dirk went to hide in the fucking Morgue

well done

Okay I need the security guards back to comment on how the fuck Hatchetman knew New Dean would come to the morgue with enough time to beat him there AND cover himself in a sheet and play dead.

Also before that happened Dean grabbed New Dean by the correct shoulder, and made him jump but aw don't worry it's just your new best friend.

Ghost Jordan is still a fucking nerd even in death because rather than talk to them, he presses the button to summon a catchphrase

It's good to know some things never change even when you are a murderous shell of your former self.

UGH SIGH DAVY ARE YOU REALLY GOING TO DO THIS TO ME?

(The director might also be to blame)

So now they are cobbling together a fake trailer for Hatchetman, using footage from the show

That is to say, Hatchetman is set on Oct. 31st, 1983, or, of course, 2 days before Azazel ruined everything.

I'm not sure if this shot is from the show because we have so few Halloween episodes that an exterior shot with Halloween elements would have to be faked up, but the house looks very much like the old Winchester house, but with a bigger porch and more dramatic features. It does, however, strongly feature the tree branch shadows over the appropriate wall to make it look exactly like the opening shot of their story, while this is the opening shot of the Hatchetman story.

"David Jaeger was an honest man making an honest living" *generic shot of something being worked on*

*shot of the back of John Winchester's head walking into his garage in 5x13 to discover his boss out cold because Anna is about to attempt to murder him, said boss hilariously visible in the shot if you know he's there*

So. That happened :P Hatchetman is John. That ain't subtle if you recognise the back of his head in a split second. Even if you don't they're casting him as a car mechanic which is of course directly connected to Dean and John.

"Until one night when a practical joke turned deadly"

*footage of the wife spectre-rage killing her husband in the cold open of 8x06 because she was still pissed he slept with someone else on prom night*

I think the burning vehicle was the car from 10x13 that Sam and Dean burned early in the episode, where it was violently reminiscent of them burning the memory of John for some meta reason I can't remember at the time, but definitely inspired a lot of frantic fandom typing.

Of course the ghost in that episode was the classic ragey vengeance ghost which was blatantly paralleled to the path Dean was on with the Mark of Cain, complete with being crypt scened out of it by a trenchcoat-wearing widow.

They're implying he was then burned alive and left for dead and I don't recognise the footage of the burned feet but I assume they're from some episode or another.

Anyway then they go to more new footage from the "actual" hatchetman movies. This one is set on Nov. 1st so it's not even a "Halloween" movie but ACTUALLY All Saint's Day (All Hallow's Eve being what Hallowe'en is a corruption of), Nov. 1 being of course a meta nod to the fact the episode is not even airing on Halloween but Davy just really really really really wanted his halloween episode so shut up and enjoy it :P

Oh, it's All Saints Day III The Reckoning. Because of course it's a reckoning. That's all that happens in Dabb era, reckonings.

I am so upset.... I made a joke about 5x05 waaay back, and now it's true because of the whole random thing about Dean's random Axe that was John's that Paris Hilton was going to use to Reckoning him but then Sam murderered her before she could. Now Dean's being reckoned.

Okay Dean is a lil dark right now but his come at me bro of "I was hoping you'd say that" and the preceding speech is incredible. I can't believe this show has Jensen except that I CAN believe that with Jensen we go 14 seasons because FUCK he's scary and intense when he wants to be.

But he delivered that chilling speech and then had the ghost use a red button to talk to him and then was badass at it

I mean

he can put the terror into ANY situation

I am a hysterical laugher, I could not have stood where Dean stood in that moment and taken Hatchetman seriously, even under threat of mortal peril. I once nearly got expelled for hysterical laughing over an untied shoelace that started a rapidly spiralling incident.

I love the new fight guy

I love how Dean is spoiling for a fight, and really enjoying how he can push back against this ghost, in a really, really scary way. But in a cold way, not the red hot Mark of Cain way he was dark last time. He's grinning and enjoying this nerdy ass fight, but it's got a vicious streak.

I especially love the choreography of Dean smashing Hatchetman around the head with clashes in time to the music followed by an elevator ding as Sam and New Sam emerge in the next scene.

Poetic cinema

New Sam guesses the key thing for ghost attachment and Old Sam is impressed.

Careful buddy, they're lining you up for replacement.

Dean seems not to have won this fight with the Hatchetman. I bet if Stuart was awake he'd have some useful advice for how anyone could beat him in a fight but especially Stuart, if they knew the correct thing to do.

New Dean saved Old Dean! Maybe we can teamwork distract the Hatchetman and win together. Possibly this is a metaphor for... working with yourself...

Is it foreshadowing for a fight later in the season of plot significance, just like in 11x07 Sam got beat up by a clown in a cage, as a not too subtle metaphor for Lucifer? I'd love an in Dean's head kinda nonsense with Mikey.

"Dean, key chain!"

TEAMWORK BROS ARE THE BEST BROS

New Sam chips in for her part with fuel for the fire.

Everyone high five the Sam or Dean/Dirk to your left

Oh, COOL effect of a ghostly spirit burning out of a model Hatchetman, who is unscatched by the ordeal

I mean, good, he's probably a really expensive collectible

He falls over with a thud, and goes out on a warbling "time to slice and diiiiiiiii" much like "I clobber evil" died on the fire with a last gutteral noise.

Hopefully bookending each other in terms of models with representations in their voices that haunt Dean and all.

Dean, unprompted, thanks Sam for getting him out of his funk and giving him an easy ghost hunt to win. I guess what 13x05 was supposed to be is what this actually turned out to be.

(Honestly, giving Davy episodes post-drama to let us all unwind is turning out to be an extremely good idea with 13x06 as well)

I am MAJORLY concerned about the time stamp on this episode. It better end in a few seconds and go to a full 3 minute trailer for Hell Hazers III or else.

"It was awesome!" "it wasn't really," says Sam, who burst into the room in time to see his brother pinned and choking

Sam moves on to confronting Dean with the concept of not just hiding in his room when they get back.

He gives Dean the "OI, CHEER UP" talk we've all been yelling at the screen. Good. Good Sammy.

Dean turns to the camera. "I'm never going to get over it. I'm just not."

Look, Sam, just because Dean stabbed Lucifer for you, and now you are sleeping without fear, doesn't mean everyone has that luxury :P

elizabethrobertajones Oh dear, there's still 4 minutes left er I guess I keep watching .... *grimaces nervously*

mittensmorgul :D just watch it in context with the rest of the episode

elizabethrobertajones um what I didn't get far enough into what happens next to know what you mean so that's super ominous Sam is still psychoanalysing Dean in car NOW yo uhave me REALLY worried.

Hey, remember how I started this episode with a vague warning from Mittens? Why am I now getting the feeling that I still haven't watched whatever that was about?

"I'm not doing any good cooped up in my room. So whatever you need, I'm there." ("Chief"?)

"Alright, Chief?"

Oh, man. I'm turning into Dean.

Also Dean appears to have, finally, ceded power over to Sam. Again, the reversals of season 10 - Sam was put in this position of power he just was not ready to cope with and not with the stakes that were laid against him. But here, Dean might be driving the car but he's putting all the real power into Sam's hands.

elizabethrobertajones Is it why Sam hates Halloween because Dean turns out to have set an alarm on his watch to remind him to bug Sam about it again the intrigue you have spun is starting to get to me more than actually watching the episode :P

mittensmorgul oh gosh, I should've just kept my mouth shut. It was seriously just an innocent comment for a nice BM scene :P

I am more horrified about the concept of Sam telling an embarrassing story than I am about any amount of slasher and gore. Look, I can Not handle social squickiness and I love Sam and that is going to make this extremely hard to hear.

Dean's gonna love it though, I can tell.

Please. Protect. Sammy.

"It was soooo bad" he says with a haunted look of a man who has been tortured by the devil

Andrea's party got there first

"Next year, we're doing halloween right"

Oh no, don't you dare start talking like you're going to be alive and ready for a party next year, Dean Winchester. I will perish in your place to make it happen.

BAHAHA Dean coming up with matching outfits and suggests Bert and Ernie, before rejecting that one as too weird.

Yeah, you might not remember but we do

We are never going to let you live it down, in fact.

Also, listen, his mouth runs miles ahead of his brain, that was not suggestive until he realised it was and backtracked

You also can't go as Shaggy and Scooby unless you go to a party WITH them and they go as you and Sam

Thelma and Louise... Dean, stop.

Okay it's hilarious that Davy managed to get both Bert and Ernie and Thelma and Louise into this like... somewhere riiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiight deep down Dean's consciousness is putting things together. It doesn't remember half the shit he says, but like. Hey. Why ARE those two sets of on screen pairs connected, huh, Dean?

Oh, whatever, he's just trying to annoy Sam now

Nyoooom

IT'S THE SECURITY GUARD

RUN, MAN, RUN

Ew, I left it playing to type that and it told me to watch Legacies

Well that was the one wrong note in this whole episode so I suppose something had to happen like that :P

#Davy fanclub #14x04 #season 14 spoilers #oh my god it's good to have the internet back #my stuff

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disappearaa-blog · 5 years

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goodra-king · 5 years

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Transcript of How to Give Your Content CPR

Transcript of How to Give Your Content CPR written by John Jantsch read more at Duct Tape Marketing

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Transcript

John Jantsch: Choosing the right domain name is critical to ensuring the success of your small business, but it’s gotten a little harder. Now you can choose a .us domain to help your business stand out. Reserve your .us web address today. Go to launchwith.us, and use my promo code, PODCAST, for my special offer.

John Jantsch: Hello, and welcome to another episode of The Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Laura Belgray. She is the founder of Talking Shrimp, and co-creator of The Copy Cure with Marie Forleo. She brings a mixed bag of [inaudible] experience, and I mean that in the best kind of way. Today she’s working with entrepreneurs to create copy that isn’t boring.

John Jantsch: So, Laura, welcome.

Laura Belgray: Oh, thank you. I like being described as a mixed bag.

John Jantsch: Well, you know, in doing the bios, you know, a lot of people have the 100 word thing that’s very crisp, but you’re just all over the place. You’ve done a lot of things and that’s awesome. But that was my best way to describe it.

Laura Belgray: Thank you. I’m so the opposite of crisp, I’m soft batch cookies.

John Jantsch: So, Talking Shrimp. You know, I’m sure a lot of people ask about the name, but it’s obvious, right? I mean, you were … you had a dream that you were swallowed by shrimp, and you started talking, and that led you to … you’re supposed to stop me here, because I’m just babbling here.

Laura Belgray: No, I just wanted you to fill it in for me, because what other explanation could there be? The name Talking Shrimp, everyone asks about that. A lot of people think that I deal in, you know, flash frozen shrimp and seafood. I do not. The really boring answer is that my husband and I had a CPA who told us to incorporate, and we needed a name, and the URL was available. We basically wanted a name, he’s in restaurants and I’m in copy writing, we wanted a name that could apply to either of us, and could mean absolutely everything and nothing at the same time, and I think it does.

John Jantsch: Yeah, and all the other crustaceans were taken, right?

Laura Belgray: That’s right. Can you believe Talking Shrimp was free?

John Jantsch: No, I cannot believe it. So, you have a done a lot of work, as you bio suggests, in television. So are you still doing TV?

Laura Belgray: I am. I would say it is a smaller part of my business, it’s the little arm. I’ve got two arms, and they’re uneven sizes. So the bigger arm is entrepreneur, small businesses, private clients, and then I do still do a bunch of TV stuff for different networks, and sometimes for production companies. I focus on promos, which are the little commercials that you see for the shows.

John Jantsch: Yeah, the thing that tries to get you to stay on before the commercials.

Laura Belgray: Yes, exactly. I mean, sometimes it’s a big poster that you see on the subway or at a bus shelter on the side of the bus and the tagline that goes on that.

John Jantsch: So, do you have to be a whole different person dealing with entrepreneurs than you do with the TV world? Or is there a lot of similarity?

Laura Belgray: That’s a good question. I’m always the same person, and I-

John Jantsch: You’re just playing a different character though.

Laura Belgray: Yes, playing a different character. I would say that the job is very different, because with entrepreneurs, we’re writing really direct response copy, we’re writing copy that makes people make a decision right away. For TV, we’re mostly writing copy that helps them make a decision over time. They say, “Oh, I get what that network is about, or, oh, that looks like a funny show, I’ll have to remember to look it up when I get home.” Or, you know, when they’re watching TV, “Oh, I got to check out … I’ll have to remember to set my DVR for that.” But they don’t necessarily make a decision right away.

John Jantsch: So, I’m going to ask you a few questions about copywriting that are things that I actually hear all the time, because they’re just sort of generic problems, challenges, when it comes to marketing. I’m sure you hear this all the time too. So, if you’re going to write copy that gets somebody to make a decision now, and hopefully it’s exciting and moving, you know, but then I hear all the time, “But what I do is really boring.” You know, how do you make that spicy?

Laura Belgray: Yeah, well, can you give me an example of someone’s job that’s really boring when they say, “What I do is really boring.”

John Jantsch: Well, again, this may … I’m not saying it’s true, I’m saying that’s their perception. But, you know, yeah, so let’s say a plumber that, you know, is looking for local clients, and they know that they need to be online, they know that they need to be doing stuff. They’re obviously not selling a course, or at least in this example, they’re not selling some of the same things that you might do in a direct response environment. But they are trying to get somebody who has a problem to call them, or to think that, “Yeah, this is somebody that I want to engage, you know, in an ongoing basis.”

John Jantsch: So, there’s my example. Can you work with that?

Laura Belgray: That’s a … okay, that’s a great example. So, they think, “Okay, what I do is really boring. I don’t really have anything to talk about at dinner parties.” But, on the other hand, it is something immediate and relatable, and that solves generally a dire, urgent, problem. I mean, when someone’s … somebody’s toilet is stopped up, they need a plumber pretty badly, they need one now. These aren’t … A plumber’s not working … that what they do is not something that people say, “Oh, I’ll fix that, you know, next week, two weeks from now, next month.”

Laura Belgray: So, I would say that … So that’s a really specific example, but everybody with a legitimate business solves a legitimate problem, something that people need to fix, or something that … or offer something that delights people, or that people want. So, even if it’s something mundane, it’s not truly boring if people want it.

John Jantsch: Well, and I think that anytime you’re talking about the human condition, I mean, just relating stories, can you imagine some of the stories plumbers must have? You know, that probably would make for some pretty good narrative on a website.

Laura Belgray: Yes. Great narrative on a website, great, you know, depending who you’re sitting next to, dinner party conversation. I’ve got a strong stomach, so I would want to talk to that person, and great material for ongoing correspondence. They could, you know, be writing to their email list on and on, and be … you know, they could be offering information, like what to do when there’s no plumber around and your toilet is stopped up.

Laura Belgray: Someone will click that open, because they know it’s a problem that’s going to happen to them, and that plumber will be top of mind when they do have a problem they can’t fix themselves.

John Jantsch: So, just in reading your website, I think people could make an assessment that your writing style is, let me choose the right word, snarky. How’s that? Is that a good one?

Laura Belgray: I would say, well, sometimes it’s snarky. When I write for … okay, go ahead.

John Jantsch: Yeah, I was going to say, that’s not really the point. The point I … main point I’m making is do you, as a copywriter, have to, I mean, definitely get into the voice and into the ideal client’s head, and all that of the client that you’re working with, and to some degree, adopt or adapt your style to that, right?

Laura Belgray: For sure. I would say one thing that remains consistent about my writing, no matter who I’m writing for, who I’m helping, is that I’m always conversational. I will never go into stiff, boring, buzzwordy business mode, because that’s just against everything I believe in, and I don’t think anybody wants to read it.

Laura Belgray: But, I help businesses sometimes who have a way more earnest tone, and need to, they might be dealing with delicate issues. Maybe it’s about … I haven’t worked with someone like this, but maybe they do end of life care. It’s not going to be like, “What’s up, girlfriend? Got a friend who’s dying?” You know, that’s not going to-

John Jantsch: I would call that ad, I’m sorry. So, I think you ought to rethink that one. No, I totally agree. Totally agree. So, what kind of challenge does that present you? I mean, I write a lot of stuff, but I write a lot of stuff that’s just me. So, do you have to sometimes turn me off?

Laura Belgray: So, I would say the biggest challenge for me is really when the client doesn’t know what they’re selling, and cannot … no matter how deep we dig, they can’t come up with the concrete details of what they do. So, for instance, someone who’s got a really vague woo-woo life-coaching business, and I say, “So, how exactly do you help people?” They say, “Well, I help them to become their most vital, joyful, selves.” I say, “Well, how do you do that?” “Well, we work through blocks and break through their self-limiting beliefs.”

Laura Belgray: I’m like, “Okay, so what do you … what are the results that they get on the other side?” “Well, they have a feeling of inner peace and joy, and they become … they step into their most vital selves” I have had this conversation. They say to me, well, you know they jump out of bed, they override that annoyance that they feel when they see the dishes in the sink, and instead of snapping at their husband, they hug him.

Laura Belgray: If they give me concrete details, I can work with that. If they have no picture, nothing that’s … no picture that they can describe for me, then I can’t … then I have a hard time channeling any voice, mine or theirs.

John Jantsch: You know, I love sharing tips and resources with small business owners, and one of them is, you’ve got to choose the right web address for your business. It’s gotten harder, all the good names are gone. But you can take a short relevant .us web address and maybe come up with the best possible name for your business while it’s still available. You’d be in pretty good company with some big hitters like Zoom.us, and Mastercard.us. I want you to reserve your .us web address today. So, I’ve arranged a special offer for my listeners. Register your .us domain for just $1.49 for a year, plus you get free website builder and hosting services for six months. So, to go get my special offer, go to Launchwith.us, and use my promo code, PODCAST. That’s Launchwith.us, promo code, PODCAST.

John Jantsch: What place does humor have in business writing? You know, a lot of people use it brilliantly, a lot of people shy away from it because it’s hard.

Laura Belgray: Yeah, I mean, I think that if you are … if you have a sense of humor, then you should show it in your business. Because remember, part of the job of our copy is not just to get people to make a split second decision, it’s not just to convert on the spot, sometimes it’s about building a relationship over time, it’s about building the know I can trust factor.

Laura Belgray: We are drawn to people, especially if we have a sense of humor, we’re drawn to people with a sense of humor. So, if a business has a sense of humor, you’re more inclined to like it and trust it, and say, “Oh, there’s a human behind that.”

John Jantsch: Right. Yeah, I love getting … you order something in the mail, and you get a little insert in there that just goes on, you know, sort of self-defacing, you know, humor about, you know, all the care that had gone into getting you this package. I mean, they’re clearly over the top being funny, and I just … all of a sudden, I … you know, that makes me like that company more.

Laura Belgray: Yeah, exactly. I mean, you see … I’m sure you’ve seen how successful the Squatty Potty ad was, right? That’s gone a long way, I think, towards getting people to order a little stool that fits around their toilet. The fact that they used a unicorn pooping rainbow ice cream, and it’s hilarious. People like the company, and they say, “Okay, the company gets me, they don’t take this too seriously. This is a human thing that we all do, and I’m going to get that thing.”

John Jantsch: So, one of the things I encounter all the time, especially with business owners, they can talk for days about everything they do and how awesome it is, and the benefits that people get. Then you put a blank sheet of paper in front of them, and they, you know, they freeze. Why do you suppose that is?

Laura Belgray: I think because a lot of people grew up thinking, “I’m not a good writer.” I think there are two different things. One, are people who think, “I’m not a good writer, I suck at writing, I always got D’s on all my papers, I can’t put words together, or I’m dyslexic, I’m not good at that.” Then … So they freeze up, and then there are the people who are great writers, or think they are, and decide, “This must be the most exquisite piece of writing I’ve ever put out. I’m putting on my beret, and I am dipping my feather into a quill of … my quill into some ink, and I’m going to write a poem about what I do,” and they freeze up.

John Jantsch: So let’s talk about what kind of moves people. I mean, I think the best, certainly persuasive copy, you know, gets people at an emotional level, which moves them. So, I know when I … I’ve been doing this a long time, and I know when I started going out to business owners and saying, “We need to hear more about you and your personal story about, you know, why you do this, and what you overcame.” You know, were thought … at one point, people thought, “Oh, no, that’s … there’s no place for that, you know? Nobody wants to hear about me, they want to hear about the products and the services and all that.”

John Jantsch: But now, it seems like personal stories are really in now. Is that your take, as far as, you know, one of the ways to move people?

Laura Belgray: For sure. I think personal stories are great, because we all love story, we want to find something relatable in the person who’s selling to us, and it brings us closer to [inaudible] I think it, you know, it gets us closer to the person who’s talking or writing, when we know something about them, and we’re drawn in by their story. On the other hand, I think some people go overboard, some business owners go overboard, thinking that they have to write their whole life story.

Laura Belgray: You know, they might sell [inaudible] phone chargers. But then on their About page, it’s like, you know, “Do you ever feel frustrated, down on yourself, lonely, because you can’t find a phone charger? Well, I get you, I’ve been there my friend. You know, I was in a downward spiral, I was in the darkest place of my life.” Then they talk about how they got therapy, and how they found themselves, and left a lousy cubicle job and started selling phone chargers, and now their life is great. That has nothing to do what we’re getting from the phone charger.

John Jantsch: So when you sit down to write a particularly persuasive … let’s just say a sales letter, where your hope is in 1,000 words or 2,000 words or whatever, somebody is going to go through a range of emotions, and, you know, ultimately decide, “This is the most awesome thing, I have to have it today.”

John Jantsch: Do you have a … I don’t want to call it a checklist. But, I mean, are there kind of a set of principles, is there a narrative, or a journey even, that you’re trying to, you know, “First we have to take them here, and then we have to take them there.” I mean, is that … am I being too sort of formalistic about it?

Laura Belgray: Well, no, I wouldn’t say you’re being too formulaic, I’d say … for a sales page, I definitely have a scale of 10 that I like to use, sort of a framework, which I call the GUSTA Framework. We teach this in our course, The Copy Cure. Marie and I do. I can give you the very bare bones of it, but it is … so the G is for get attention, and that you want to do with your headline. The U is for understanding. So you do that by showing you get what this person wants and what their frustrations are, you get exactly what they are feeling.

Laura Belgray: Then the S is for solution, is where you turn it and say, “Well, what if it could be like this? You know, what if there were something that would do this for you?” Then the T is for … so, I mean, the T … oh, sorry, the T is for trust, duh. So that can come from testimonials, it can come from your credentials, your story, all that. Then the A is for action. That is your call to action, the buy now.

Laura Belgray: So there is a flow to that. But I would say for any piece of copy that you put out there, whether it’s short or long, whether it’s on, you know, a Facebook post, or a blog post, or an email, or your homepage, it all has to have what we call CPR, clarity, personality and resonance. So it has to be super clear about what you’re offering, what this is and who it’s for, it has to sound like a human, and hopefully reflects your personality or the personality of your company, has some sort of … a vibe to it. You would know, “Oh, this is, you know, this is so clearly their brand.”

Laura Belgray: It has to resonate, it has to make the person say, “Yes, or yay, or yikes, I better fix that.” It’s got to hit home and meet the person reading it where they are. So it has to … you want it to speak to what they want, not to what you want them to want.

John Jantsch: I think there’s a fine line, a lot of times you’ll see great examples of this where, you know, and I hate to point anybody out too much, but certainly the internet marketing crowd, of particularly of old, that, you know, that use this formula very well, but also used it, you know, with a number of sort of emotional hot buttons very cleverly.

John Jantsch: Where’s the fine line between manipulation? Particularly, I mean, I hate to say it, in some cases they were selling stuff that was very expensive and promised a lot things that didn’t deliver. You know, where’s the fine line between figuring out these how to influence through emotion, you know, for good or for bad?

Laura Belgray: I think it just … to me, it all depends on whether what you’re offering is good or bad. I think that if you can get someone … if you get the right person to invest in the thing that’s truly going to help them, then great. Sometimes you do need to speak to them through their pain, or through their fear, because that’s what’s going to motivate them.

Laura Belgray: I heard … I keep hearing this ad over and over on TuneIn Radio. So I’ve been addicted to all the political coverage last couple of months, so I’ve been listening to TuneIn Radio on my iPhone wherever I go. The commercials are constant, they’re driving me bananas. One that I keep hearing is about safety. It’s some ad for safety, some safety something, I don’t know what. The voiceover says, you know, “Hey, I’m John, and I love safety. In fact, safety is my middle name. Just went to the DMV to change it today. You know, first name John, middle name Safety, last name exclamation point, because I love safety. When I want safety, I go to these guys, whatever, for safety.”

Laura Belgray: I’m just thinking, “Who’s motivated …” I don’t know even know what kind of safety he’s talking about, and who is so excited about the idea of safety, that they’re going to run out and invest in safety? You have to be motivated by fear, like, “Oh my God, that could happen to me.” Whether it’s car seat safety, like, “My kid’s life could be in danger if I just take a sharp turn,” or home safety, like, “Could someone break into my house and take everything? Things that I’m not even insured for. I would be screwed if somebody came in and took my photo albums and my computer.”

Laura Belgray: So, those kinds of fears are what are going to motivate somebody to invest in safety. You have to … sometimes you have to speak to someone from a point of fear or pain.

John Jantsch: So, tell me about Italy.

Laura Belgray: It’s this wonderful country with delicious food. You mean my writing retreat in Italy, which I held for the first time in the end of May, beginning of June, 2016. It was a wonderful three-day writing retreat in Cinque Terre, a town called Riomaggiore, which is on the coast of … near Tuscany. It’s just beautiful there.

Laura Belgray: We held the classes in an ancient castle at the top of the hill, and it had amazing patio overlooking the water. I taught a group of 30 women writing. Not just copywriting, but also creative writing for three days.

John Jantsch: Yeah, I looked at it a little bit and you had … I think you had a whole blog post on this about the power of details in your writing. That’s really one of my favorites.

Laura Belgray: Right. Well, that is my favorite thing to focus on. So we do a lot of that in Italy, or anywhere that I teach. Details are everything.

John Jantsch: Some great hikes in that area too.

Laura Belgray: Some great hikes. I’m ashamed to say I never did the hike.

John Jantsch: You didn’t do the hike, huh?

Laura Belgray: I was going to. There was one morning I got up early and went to go do the hike, and then I couldn’t find the beginning of the trail.

John Jantsch: It’s a little treacherous too, because it’s pretty … it’s on a pretty steep … a little …

Laura Belgray: Yeah, you see … it is a little steep, and not really a lot of railing there, there’s not a lot of safety regulations. You see a lot of Germans with fancy shoes and walking sticks.

John Jantsch: So, I mentioned in the intro that you have … of course people can find more about you at Talkingshrimp.com. But, give us the 10 second pitch on Copy Cure.

Laura Belgray: Copy Cure, which I created with my friend, Marie Forleo, who is also the creator of B-School, is a all-in-one program to help you find your voice and sell your anything. So, first of all, it’s under five hours, so it is completely binge-watchable. It’s in video form, but you can also download it as PDF, or however you’d like to learn. We consider it the Breaking Bad of copywriting courses, because you’ll probably want to watch it all in one go, and not come out of the house till you’re done.

Laura Belgray: It really focuses on parts of copywriting that I find other courses don’t, and that’s why we created it. There are tons of courses out there that give you templates, you know, “Here’s how you have to stretch your blog post, here’s how you have to stretch your sales page, here are the techniques to persuade somebody.” But they don’t tell you how to make things conversational, how to sound like you, how to really understand who you’re talking to, how the secret to getting more clients or getting more buyers is to get your clients, and really get your buyers.

Laura Belgray: So we go into all of that so that you have the power to write anything better, and hit home better, and get people to click and like and buy.

John Jantsch: Is that just CopyCure.com? I can’t remember.

Laura Belgray: TheCopyCure.com.

John Jantsch: Great. Laura, it was awesome visiting with you, and I encourage people to check out both Talking Shrimp and TheCopyCure.com. Hopefully I’ll run into you next time I’m in New York.

Laura Belgray: Thank you so much. I’ll be on the lookout.

from http://bit.ly/2HIbZPZ

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ggdbshoesforsale-blog · 5 years

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maybellmerideth-blog · 6 years

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yourslowlyunadulteratedbouq-blog · 6 years

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adapontius60-blog · 6 years

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jovialruinsbouquetus-blog · 6 years

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26.2 Holy bible Verses For Running & Dashing

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Giro created a special ratcheting device that lets individuals adjust both the outside shell and also the indoor lining for a custom-made fit. this website have brought in major pitch in fitness as well as you may possess observed I'm posting 5 or 6 blog posts a week as well as still instruction and functioning like I was in the past thus I certainly have even more electricity as well as I have gone back to going hard or even moderately hard intermittent day therefore 7 times every pair of weeks. But primary students aren't old enough to master the circumstance from exactly how the efficiency places in sports. Instead, put your psychological power in to positive self-talk as well as positive affirmations. I have actually checked out various other athletes' descriptions of these mixes as possessing an understated taste compared to various sports cocktails. Regardless of where you fall on the subject from having caffeine while operating there's a power gel for you. 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elizabethrobertajones · 6 years

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13x11 watching notes

I take back at least 5 of the recent snide comments about Sam's jacket. D:

... aaarghhh being non-US is a pain. For having to rely on downloads, anyway. Pretty much just that :P

well it's nearly 5 but I have a download which started with a bunch of static over Donna recap I don't need, and then in to a vampire recap...

I love that it shows us Dean being a vampire, and the time he was turned, just because it really ought to be more of a thing, even as a lighthearted "I got turned into a vampire once but I'm fine" like idk in 12x16 trying to reassure Claire or something :P Well, no, but you know what I mean. Typical Dean!girl complaint that they don't spend enough time harping on all the various traumatic things he's been through, even if some of them are 1 episode MotW things which don't earn mytharc "remember this?" nods 7 seasons later.

That was a very short recap, scratchy bit I skipped aside.

Well this is a horrifying open :D Nice serial killer basement you got there. The same playing music while doing something horrific thing as Athena in Davy's last episode, but she was just being an undertaker doing her job, and this is clearly the baddie of the week at work, with his serial killer wall and leaving blood splatters on all his dirty horrifying equipment.

Still, you gotta have music while you work.

I can't prove anything withthis level of CBA but the truck stop looks like the one Sam got snatched from in 2x21, just because it's small and single story and all. It's probably been a bunch of other things knowing this show, like, idk, 4x01 and 10x03 and no one's ever added it all up :P

Other thoughts: it's "manny's" but the Y is out turning it into "MANN 'S" which means once again I'm just gonna say toxic masculinity may be the bad guy and it's not exactly subtle :P

If this is Donna's niece I love her already because of her bumper stickers - anti-guns and "think globally act locally"... the anti-gun sentiment is especially amusing because of the jokes about Donna's arsenal... There's a social responsibility to actually advocate AGAINST guns, but the entire monster hunter subculture is indistinguishable from weirdoes in the woods with a stockpile of weapons, as Victor pointed out for us back in season freakin 2. As local law enforcement it's more likely Donna would have access to and comfort with weapons and an ideal scenario is that people know about monsters in general and are equipped to fight them, that is, the law enforcement like Jody and Donna and other hunter-cops who actually can turn it into a part of their regular job, with the emotional responsibility less about crazy revenge missions because no one else will do it... But you know, that and an anti-gun sentiment completely undermine the show's entire set up, which is why this show has a bizarre second face of being equally favourite of republicans and democrats, because the take-it-into-your-own-hands and collect guns for legitimate self-defence scenarios super appeals to them.

IRL there are no monsters except the ones we make, is all I'll say >.>

But in the context of the show, and especially as she's gonna get kidnapped, the fact this world has different rules aka legitimate danger to personal safety from monsters, means the show's social conscience is always going to be skewed and conflicted, and the fact she's against guns is potentially not going to look good given her status as an innocent civilian who has no idea of the irony of her stance being undermined by the existence of monsters and her aunt's legitimate giant gun and flamethrower collection being a lifesaving boon >.>

Oh, gross, close ups on eating, making it look really horrific, with red tomato soup (blood) and slicing into a steak with a squelch (self-explanatory).

This is gonna be an arty, violent, gross episode, isn't it? :P Mental note to try and catch the director. Because with this voice over about psalms or something there's definitely a sort of ~mood~ being set.

Christ, the population of this diner is basically the cast of The Adventure Zone's latest thing (which is playing some cryptids in the woods Supernatural D&D knock off literally called "Monster of the Week" and I'm gonna keep recommending it :P) - anyways if you've seen the fanart I've been reblogging there's literally a character people are headcanoning to look almost exactly like this person with the curly hair. Minus the bunny rabbit.

I like the Aliens Are Watching Us guy as well. There was a conspiracy guy in 12x15 (also Davy) so I guess he's not done with this concept of people enjoying the wacky stories without realising they're a shade off, Ronald Resnik style. (Perez is possibly competing to be the new Edlund, if Yockey is taking after Robbie in tone... aka gently petting existing characters on the head while introducing amazing one offs)

Anyways definitely feeling the vibe of Would Not Go In This Place Unless Truly Desperate they want us to get :P

Okay the cashier is super creepy up close, taking too much delight in his power over her ability to leave and his leisure to decide if her ID is valid or not and mocking her name.

(Pointing out that "Hanscum" is old English is asking us to go look it up and ponder how it relates, right?)

Oh boy and there's the request for her to smile that makes him a Grade A Creep whether he's the monster or not.

So many creepy trucks and vans, the "Jesus Saves" van looking anything but salvation, and probably ANOTHER fake out bad guy with the window washer, just here to scare her... Holding up the window washer thingy like an axe murderer.... Whether he is affiliated with the murderer or not, we get a lingering shot on him and a red STOP beside his head

Aaand someone slashed her tyre while she was there....

Oh no, caltrops. It's a trap :(

AAAAH scary masked guy!

not the same mask as in the promo pictures, just a bag over his head and goggles. This time referecing over to 13x05 and the plague doctor masks - the same huge dead eyed look they have without any of the style :P Theeemes for the season though.

Oh no, we start the episode on Sam trying to have a lie in... Already awake before his alarm then grumpily staying in bed another two and a half hours. #relatable

is he okay?

I mean I know in general he is Not Okay but I guess this is going to take some unpicking :P

...

OH NO he resisted PANCAKES.

Dean is up and about and enjoying being home with comforts around him, and Sam...

Is still in bed at 10. I may cry.

Oh thank god Donna is calling him to get him to move.

He's resisted food which means everyone narrowing their eyes at him not touching his lizard in 13x10 gets a cookie for pointing out his issues and how he handles them re: food. I know lethargy and not wanting to get out of bed are huge signs of depression but we rarely see that side of Sam manifest, and mostly just see him casually not eating or having much interest in food offered to him so I think it may be one of the first times the story is actually set up to genuinely call attention to him having a depression lie-in and refusing to come out and get pancakes that Dean is making to celebrate having a kitchen again.

Anyway, now we get Donna angst. Hearing her cry is the absolute worst.

It's such a sharp shock, tbh, to go from Wayward Sisters where she was shown off as the fun comic relief, and have her in the same coat and all suddenly speaking in such a tiny voice, and sitting helplessly in her great big D-TRAIN truck which was like the cavalry arriving and betraying a character that pretty much never DOESN'T want to make a fun entrance and lighten the mood...

Oh Donna. :(

(This is especially painful having watched all the WS episodes up to this point in the last few months)

"BREAKDOWN" appears over Donna pulled over to the side of the road, having her quiet breakdown over this, in an episode about serial killers engineering a breakdown on the side of the road, after we saw Sam having a silent breakdown this morning

Lovely.

Someone turned the angst dial all the way back up to 11 after the break it was taking.

The Impala rolls respectfully and quietly up to Donna.

She looks small :(

I'd guess she's apologising for calling them because it's pretty much The Next Day or thereabouts give or take driving time. Like, she'd be assuming they need their "Just back from a parallel universe" downtime.

Also because if we add any extra time instead of assuming it's been back to back since, like, 12x19, then the tension about Cas evaporates and they leave him for weeks.

So let's say they saw Donna like, 2 days ago max.

Oh no and she feels the guilt of inspiring her to go off on her adventure, because she had fun and talked about it. This is not how fault works, D-Train :( You did nothing wrong. It's the serial killer who took her, no one else.

Sam tells her to just focus on the case rather than think about it which is A+ coping methods and how you end up like how Sam was this morning

Ew, Doug is here

Oh no Dean is leaving Sam and Donna together. Dean, no, you're the chirpy pancake-making one today - you have to prop 'em up :P

Oh boy, this is the real FBI isn't it? They were in the promo...

"First off, I'm not your son." Dean straightening up and trying to fake-authority figure bluster past the confidence of real authority.

Doug diving in to rescue him may be the only way out he has?

"Company man. You should have told me." "Didn't get a chance."

I think Dean doesn't know the codes to pass as FBI with whatever they'd immediately say to identify themselves with casual ease - like in 12x06 where at the hunter party he doesn't know not to say wendigo? There's just some stuff he probably can't know without, like, literally being the FBI and having their specific swagger and way of talking.

e.g. I don't think Dean would say "Company man" without sounding like he got it from TV

Oh dear, he doesn't have the field office - yeah he just diiiives around that one.

Not here on official business, the victim is my cousin, I'm just here to get some answers.

Makes Donna on a close family level to them - or at least that she's another branch of the same family officially like what Doug might think watching this exchange, knowing Dean is not Donna's brother/husband/whatever else on the closest level would make them share a niece.

... Obviously also a lovely message about how Donna's business is family business for them

"You and Donna are related!?"

A COUPLE OF WEEKS AGO?

How long was Dean chilling and making pancakes and not calling Cas??? Asmodeus has HAD to have had an accidental "is Dean trying to sext Cas?" confusion over the texts he's been getting in this time period.

... the fact that Cas is back next episode and for all intents and purposes the promo pics and premise would make me think it's Buckleming but it's actually Yockey and BL have 13x13 is like the one thing keeping me going :P

I hope I have that the right way around... Literally panic-checking my 13x12 tag before I continue, just for Cas's sake

"Amanda Tapping directed the episode written by Steve Yockey" Mmmmmmmm

Okay, soul soothed, continuing to watch Dean blustering through pretending Wayward Sisters was a family reunion, which is also adorable that Donna used an emergency family reunion as the excuse to go.

Well at least the FBI already seem to have done most of the work with having a map with red string, names and other victims. This parallels directly to the serial killer's collection, the red string mirroring the blood splatters that guy was leaving on it.

Pretty much gonna assume Mr FBI is the serial killer, or else as much of a problem as him.

Donna looks so tiny in this room full of men.

"Troopers got an anonymous tip" aka there's something fishy about it being called in - if Mr FBI is the killer, it makes his job more effective than waiting around for someone to find the car so he can get his rocks off on chasing himself around in circles :P

Bleeech Doug putting a hand on Donna's back to reassure her.

If you hadn't gathered I'm super not a fan of Doug being back because I think it's ridiculous to inflict another Doug on Donna, and especially when you're doing a dark episode actually doing emotional stuff with her for once, it's dragging out a joke that was from her first episode when we didn't know anything else about her. Defining her by her Dougs

Oh yeah her niece is called Wendy - I think that name was made up for Peter Pan? Or else boosted its popularity through the stratosphere to the point that you can make up a fake fact that the name was invented in Peter Pan. Either way, Wendy Darling associations - growing up, but doing the gap year before college is essentially putting off becoming an adult aka having a Peter Pan year...

If Mr FBI is the serial killer, calling himself "the Butterfly" is the most inconspicuous way to go about it, than "yeah I named him myself he's The Badass Slaughter Man" :P

It makes sense, as well, the way he migrates for the winter and back.

The pause before describing what happens to the victims and Donna saying "go on", not wanting to be talked down to or having her feelings saved just because she's personally invested/female and prone to hysterics/both

He's been chasing him for TWELVE YEARS without catching him

Aka this is the easiest thing ever: just get paid to suck at doing your job to find yourself :P

If he turns out not to be the killer this was at least a hilarious diversion imagining this

Oooh they've re-used the yellow panels for the motel screen which have a serious pedigree of being the yellow panels in the motel - but almost always in crosses or inverted crosses in the empty spaces between them. The new pattern doesn't really have any negative space image I can see.

Dean knows trucker lingo.

I assume this is something you pick up if you literally grow up routinely visiting truck stops and being exposed to truckers as the other wandering workers you'd find on the road most often as a hunter.

There's plenty of headcanons out there about Dean and truckers and picking things up as well.

He calls Wendy "Alice in Wonderland" which might be trucker lingo but also overlaps with the whole Wendy Darling then when talking about Victorian kids literature

Sam says it's stupid to use the trucker radio and then starts trying to argue down the case because he wants to go home and not-sleep some more. (ARGH it being a couple of weeks means Sam has spent a couple of weeks not sleeping)

He has a point about being fugitives and wanting to stay off the radar, but I kinda think he's just finding reasons and yelling about them because he's irritable (depressed, angry, no sleep) and wants to stop even though he couldn't say no to Donna to start with, now they're here it's time to start looking for exit ramps.

Dean says "Dad used it all the time" re: the radio so we're also invoking his ghost with some point to make on top of everything else :P

"So what do you want to do? Call up Donna and say 'sorry about your niece, these things happen! Later!' and head back to the bunker to mope some more?"

OH NO I mean of course Dean has noticed but holy crap he's actually calling it out immediately.

(Reminds me of season 1 when they had so little else going on they were constantly side-eyeing each other's nightmares and grumpiness levels and commenting on it - Dean especially while trying to work out what was wrong with Sam before he came out with the visions thing.)

Anyways we have it established in the same episode that Dean calls it out that Sam is moping around the Bunker, which honestly should not impress me as much as it does, except that they have had a very passive-aggressive last... 11 years :P

Dean thinks it's weird that Sam got up at 10 because he's Mr Rise and Freakin' Shine, and tbh there were people last year bitching about Davy's characterisation of these guys, but he has a very very direct way of exposing them and picking which bits to show up to catch them at their worst angles and I LOVE IT from a meta perspective, but perhaps it comes off weird to people who aren't primed to think of the characters in certain ways. Especially that they may act out of their normal patterns. In 12x15 Dean started the episode disgustingly dirty and not caring about the car or their home environment, which is obviously out of character. Sam "sleeping in" is out of character but this time we see it unfold and at least immediately have a clue that it's because something is wrong and have it called out far more obviously than in 12x15 where it was left for us to interpret, and some people wildly missed the mark by assuming it was just bad characterisation, instead of identifying past characterisation and playing with it as an exposure of something new

Also... Dean made pancakes because he knew Sam was upset. My heart.

I mean Sam didn't go for them, but again, 13x05, Sam trying to make Dean feel better, 13x11, Dean trying to make Sam feel better.

Uhoh. I am scared to see what Dean lists... "I know you're in a dark place. We lost Jack, Mom is... I think about 'em too. All the time."

He doesn't know Caaaas is lost tooooooo

my heart.

ALSO it's dramatic irony again, as it was at the beginning of the season - Dean not knowing about Cas's current state, in which we are wildly more equipped to tell him how he should be feeling...

I mean look at bisexualdemondean's inbox over Christmas with all the jokey needling from people reminding him to check on Cas or coughing into their sleeves about seeing what Asmodeus is up to, and obviously demon!Dean casually being like pfft whatever and paying it no heed because the very in character RP is savvy to this plot that Dean has no clue and seems to think he has no reason to worry, even if he hasn't seen Cas in a while. The show is making the same reaction as the anons who want him to look and the show Dean is obviously completely in the dark, minus the wink wink fourth wall break from the blogger behind the demon!Dean blog that they know full well what the anons are implying because they've seen the show...

why am I using this as an example? Because the show's been incredible with the dramatic irony this season and as a way of creating an emotive response from us it can not be overlooked as an element of the season, but also has a knife edge from causing a BUNCH of wank from people who don't get it that this is something Dean doesn't know, that the pain of watching him not knowing all this stuff is basically permanently setting up SOMETHING at his expense this season and constantly using what he doesn't know about what's happening to Cas as the lever to boot.

And idk I find it totally fascinating, and awesome, and really clever, but when the show is super clever the fandom as a mass entity seems to struggle, for whatever reasons.

Non-judgementally, it's like that MIB meme about panicky mobs of people aka fandoms, just as a mass entity. If you're reading this I assume you've been reading the other posts I made per episode where I've talked about this literally every time it comes up so as individuals you're probably not part of this :P

Oh heck I should not have pressed play. "You can't let it eat you up. Look when I was broken up you were there for me. Well I'm here for you now."

I love SalmonDean in the exact right quantities and this is the sort of thing that makes my stomach hurt with affection for them

Dean gives Sam the same message of putting your head down and focussing on the work.

Repress repress repress!!!!!!!

I think the radio is going to put an end to this - yeah

lol Dean is midnight rider

sounds like a woman on the other end? the static makes it hard to tell but the dudes all laugh off Dean's request like it's a hook up request for Wendy or just don't care, then this woman radios in with info

score one vs toxic masculinity

"it's a date"

Dean says he'll go check it out and tells Sam to hang back, I think to enforce his obligation to Donna while also giving him a chance to rest until needed, which is a nice arrangement.

Sam does the "Look obviously I'm here for Donna" and doesn't have a "but" - though it's left hanging that he's struggling. Whatever else is going on, he is saying he doesn't intend to bail, despite his earlier attempt to argue to go home

aaaaand back to the serial killer basement.

More masks, and Wendy with her eyes covered too

Wendy screaming and getting screamed back at, and mocked silently with the serial killer miming tears at her - not using his voice, definitely falling into this persona of the monster with a disregard for her feelings... the "Boo hoo" attitude again takes me back to toxic masculinity as the bad guy

And he tells her to smile (again if it's the UFO creep from the Truck Stop although honestly he looked too small to be this guy) - if it's not him it's once again just men being creeps.

"Sorry I'm late," Sam says, showing up after reluctantly dragging himself into work

my heart is breaking for this guy

Donna has been handed credit card history for Wendy so they'll probably be at the creepy truck stop soon - if that's not where Dean arranged to go already (I didn't catch where they arranged to meet)

Huh, Mr FBI called in Bible Guy who I assume had the Jesus Saves van, of all the potential suspects in that truck stop.

He's suuuuper creepy but I assume at this point, probably not the bad guy, if he's already here 15 minutes in.

Although he did have Wendy's bloody shirt so who knows... Doesn't look good.

He's called Pastor Diamond something or other which goes with how there's a diamond motel neeext episode... or 13x13. Yeah. Anyways, theeemes

He's already called out for having a history of lewd behaviour, then we add being creepy enough to keep a bloody shirt even if he isn't the killer.

(I assume the killer wouldn't be dumb enough to be caught with it)

OMG Dean's dressed as a trucker.

Which is to say, his normal plaid with a puffy vest over it.

And yaaaay it is mowhawk lady from the diner aka one of the main characters from TAZ Amnesty I mean what no she isn't a magician with a bunny. I'm so confused :P

Oh no, she didn't stop to pick Wendy up, and she made excuses to herself for why she couldn't stop and help out another woman in distress, and now feels the Guilt. Everyone feels very bad about what happened to Wendy but it's not helping her >.>

Donna has to stop to gather herself when they pull out Wendy's picture and start talking about how great she is.

Pfft and then Diamond whatever fuckhead is super racist about a guy with a Mexican-sounding name. Well he may not be the serial killer to be brought in so early but this is very much a story of how all the humans can be monsters if they try hard enough.

(I love the "Humans are the real monsters" stories and this one is great because who can you trust in that scenario, and it focuses on all sorts of things, like the trucker's responsibility to help and being a bad Samaritan etc is a lesser evil and she's definitely one of the nicer-seeming people, because she said Manny's gives her the creeps as well so she's on our side about it, but at the same time she's still mixed in with the social responsibility for allowing evil to happen... this probably isn't social commentary about current America at allllll)

Dean enlists Doug's help which is... great... and Doug shows up trying to be all shady in a hooded coat. Donna's adapting to the grittiness well... Doug sticks out like a sore thumb

I like that Dean's already staking out Manny's anyways.

Ewwww Doug just saying "I love Donna" blech

He's asking if Donna will be okay after never seeing her sad before but almost the first proper interaction Dean had with Donna seeing her as more than local police but as a person was seeing her deep dark pit of sadness about how Doug1 treated her, and told her she deserves better. He KNOWS Donna has a lot of sadness and self-worth issues she doesn't let on, and if Doug doesn't know about them after a year, he's not someone Donna opens up to. She opened up to Jody immediately, in contrast :P

"Not sure what you mean."

Doug lists some really superficial things they talk about as talking about "everything"

"I think she's hiding something from me"

Dean is like... hmmmmmmmmmmmmmmm.

He tells Doug he's going to be there for Donna and to trust her.

Maybe I just really hate Doug more and more but Dean's starting to remind me of the Lester conversation in 10x02 but just in bafflement about how Doug could possibly ~get~ Donna.

Meanwhile Donna looks like she's about to school Pastor Dickhead

He's sitting there with the lighting giving him a halo while playing butter won't melt in his mouth

And she's playing friendly cute Donna facade while telling him he's gonna be had for dinner for 2 days in the cells while getting him to talk

She's awesome.

Well that's super suspicious that the cashier closed early and chased after Wendy... We're halfway through so allowing for monster nonsense to get added in...

At this point because it took so long to get to a download, my mum insisted we watch the episode together while we ate so I now know everything that happened. D:

Ugh creepy pastor. ugh. the least he deserves is being reduced to crying by Donna while interrogating him.

Mr Totally Not The Bad Guy being like "But the shiiiirt" and Sam and Donna are too smart to think it makes sense for a moment. Sam says almost exactly what I would have done - hurr blurr I evaded capture for 12 years but here I am with a bloody shirt in my van

I mean the pastor is probably someone they were sizing up as potential eating and just hadn't got around to him yet, so he also worked as a fall guy

Anyway blatant "but if it isn't him who is it" cut to the cashier

The plot makes mores sense with hindsight that he cracks and shows Dean the video because they'd recognised the Winchesters' car and so he wasn't just playing dumb that he happened to know the website but his albi was being over here while the live cutting up was going on but that he confidently had the reassurance they didn't know he was a vampire so he could go along with whatever while leading them into a trap, and thinking that his day ended with packing up bits of Winchesters to go.

The "how they do it in the FBI" pathetic slap and then the Look that Donna gives Dean and the shifty look he gives back before turning to Doug and giving him another "but yeah it is" nod to back it up is an amazing silent exchange

Whoops Doug finds out about monsters. Dean has another "awkward" look caught between them

At this point Wendy being auctioned is really just bait to make them come

I will forgive Sam for not being more suspicious of Mr FBI on account of him having a very bad day but the point where he shows up and helps them investigate and Sam, now knowing it's monsters, doesn't fob him off harder but just says "alright follow me" is where I call impaired judgement

The caged halo lights are back and the creepy mask guy doesn't get to stand under one but one is directly behind Wendy in the video clip of her screaming

The trick with the radio is good because it works on us too knowing the torture is currently going on with that music playing.

And then we go to Doug being roughed up and turned because it's time to do all the reveals now we have the fake out, so Sam gets knocked out and Doug left as a distraction and the cashier to hold them up.

Oops Doug is a vampire. Doug growling is weird

Pfft and he just immediately attacks Donna. Dean is very quick thinking to immediately grab dead man's blood as soon as things start going.

"Well thanks for making it easy for me."

The vampire comes back to gloat and tell Dean that Sam's been got.

I love that Donna has no patience and just shoots the guy's knee out because we need to sort things out and Dean's showy machete waving ways aren't her style :P

"No no no get further back. He's a big boy, we need a wiiiide lens" I know it's terrible but I laughed SO HARD

"Hell soon as I saw that fancy car I knew who you were"

... we do always say is it a good idea that they keep driving it around? no. but will they stop? Never. :P

"The Butterfly" giving Sam a rough estimate of how many monsters there are - 100s of thousands - says the ones Sam and Dean see are too mean or stupid to "pass" which does lend itself to a double-edged fear of every day people being monsters... I think the implication with a corrupt FBI guy and the monsters we see all being white peeps is not a racist implication but more commentary on society being awful and so on, and I think using the racist preacher as the absolute scum of humanity is a good way to avoid too much weird implications about monsters - the BMoL had that creepy Brexit parallel which sort of cast monsters as immigrants which of course, considering they might well eat people, wasn't the neatest message.

I think this is a bit more tuned to 2018 anyway :P My concerns about the social commentary from earlier have mostly evaporated.

He thinks he's saving good honest American lives by feeding only people who won't be missed to the monsters - and he mentioned that the Mexican guy had a family which means he WOULD be missed - he's just racist too.

He's good at the whole auction voice thing though.

They really toned down the vampire cure thing because Dean barfed his guts up with it and now he's letting Donna give Doug the cure in the car as they drive.

In the *car*

"Let's begin the auction for Sam Winchester's HEART"

lemme tell you, even coming in at like 500k that's still not as much as it's worth. That is a priceless artefact there.

I absolutely adore the "you had no idea your aunt could do that" fight sequence :D

Like, she knows Donna's a cop, but having her just bust in and kill the guy...

What an aunt.

"There are many pieces to Sam Winchester but only one heart"

Honestly, devoid of context, I wanna see that on like 8 different artsy Sam edits.

Fake out Sam getting shot. "Since Dean's out there, quick and dirty."

Not quick enough.

Sam having a "huh, I'm not dead," moment. After we see the close up gunshot and that's why Sam and "The Butterfly" were both down to their white shirts, because there's just a mo where we aren't sure which one of them we're seeing even though it was aimed at Sam's head so it's clear just from seeing a shot to the heart that it wasn't Sam.

Also he wouldn't just randomly die, I say in a season where Dean randomly died already :P

Dean does those quips just for Sammy's benefit

I think Donna and Doug maaay not have been dating but she kinda realised she might like him now they've had a sort of adventure together...

"I was a vampire!" "For a couple of hours"

Ah well, bye bye Doug, thanks for breaking Donna's heart, don't let the door hit you on the way out.

This was a bit drawn out but I think it was important for Donna even if Doug is really annoying so I don't like watching him struggle on screen.

I think Donna really hoped she'd found someone in the life

Sam just sees it as completely inevitable and good for Donna that she doesn't have someone she cares about in the firing line.

Ow.

Ow ow ow ow.

Oh Donna as well... :(

I'm just in so much pain for Sam and Donna. Dean needs to hug 'em both.

He just gives Donna the pat on the shoulder while she cries.

Buuut now she's Doug-free for Wayward Sisters, hurrah!

She and Jody can bond and discover something in each other they didn't even know they were missing :3

That Jody's name isn't "Doug" for starters.

Dean's still harping on what Sam said to Donna, both telling her to get used to having no one close to you and just in general, yikes it's never good to hear someone you care about talking that way about caring about people and he should know he's BEEN there.

This is like the dark opposite of 11x04's optimistic Sam and "someone in the life" stuff.

Sam angrily stands his ground because he's a grumpy goose today "Was I wrong?"

it seems like Kaia set off his latest mood but also in losing Jack in the process of looking for Mary, who, also, is still gone and not seen for weeks before that, presumed dead... I would guess the fact that he was miserable in The Bad Place was the start of this, before Kaia died, and losing her really just symbolised how shitty everything is, the cherry on top of losing all the people they care about over and over.

After Dean spent the first part of the season his terrible way, now Sam's got his overdue depression and breakdown (tiiitle drop) that has been lurking below the surface...

... if we're lucky, as Sam fans, this might not just be a one-episode thing but actually, like, something that's going to happen in an ongoing way for Sam??

Sam denies he's in a dark place because everything he's saying is true, but Sam normally does repress and get optimistic about finding ways to research their way out of whatever hole they get themselves into this time.

Which ain't healthy but is how Sam manages to skim over the top of being in a dark place most times, meaning this is really hitting him hard now.

He also mentions Cas in his list of having mom and cas back and helping jack, accidentally playing into the dramatic irony in another way, of not knowing Cas is currently in trouble now as well but still listing him among the ones they've lost and that he's lost hope over...

"This ends one way for us, Dean."

And with that, the ginormous, grimy, rusty cog behind the entire mechanism, finally clunks around a slot, turning it from Dean as the dying bloody mindset Winchester to Sam, for the first time in a long time, and in a very curious way that Dean, who states it all the time, is now forced to evaluate and to think, do I really agree with it? I say it all the time but WOAH THAT IS HORRIFYING TO HEAR COMING OUT OF SAMMY'S MOUTH WHAT THE HELL WHO BELIVES THAT?

I'M CARVING THAT FUCKER A SLICE OF THE APPLE PIE LIFE AND HE'S GONNA SHUT UP AND EAT HIS DAMN LIZARD. PIE. I MEANT PIE.

Anyway then we end of that awful shot of Sam from the outside of the impala looking in on him which just makes us feel helpless about not being able to hug him, in my scientific opinion of what that shot is implying.

#13x11 #season 13 spoilers #my stuff

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