#302week10reflection

[sofs-studio]

DES301 - Week 11 Capstone

Once again another week swings by... it's pretty scary writing this out and realising that there is only 1 month left of this project. Although it seems like a lot of time, I know I have such a magnitude of work to do; and on top of this project another paper, work and somewhat trying to keep up a social life.

Driscoll (1994) helps me reflect on last week with the prompts; What? So What? and, Now What?...

What? Last week I mainly set aside time to work on my International Business assignment. However, I also took my attention onto creating a high-fidelity campaign name for my project. I did this based on feedback I gained from my stream partners (Diversity Works NZ), for the most part I got the tick of approval for my work and that they are really keen to see what I create. But, they did not love my original campaign name "SheMeansBusiness" this is because of its prompt that are not gender neutral and therefore not inclusive to the community that suffers maternal stereotypes. I'm not going to lie I was pretty bummed to hear this as I was really set on this campaign name as I felt it was catchy and meaningful - I soon realised this was only meaningful to me that my positionality (not of those around me).

So What? Therefore I stepped back into the define phase and sought out how I might neutralise this campaign name. Looking in the lens of DEI, this helped me come up with names such as WeMeanBusiness, OurBusiness and yOURstory. Finally, I came up with MindUrBusiness, and after gaining user feedback this name stuck with everyone in terms of its meaning, catchiness and of course inclusivity. I took this on and reviewed typefaces, colour palettes and symbols I wanted to include and here I created my first high-fedelity prototype of the market campaign name.

Now What? Now, I have gone and gained more feedback on the visual implements of the name. I was surprised to gain some negative feedback on this. For instance the colours don't feel right for my project (I should implement a brighter purple due to its significant meaning towards feminism). Another note was that I don't need to stylise my title so much - I personally disagree with this comment as I want it to be memorable and easily transferred to multiple collaterals (business card, stickers etc...) Conclusively, I understand this was only my first high-fedelity prototype and that it is still a 'work in progress'. However, I am proud of myself for making the first big move and finalising the campaign name. My next steps are to move forward with creating the still images of my campaign as this is what will take me the most time. Then I will allow time to move back to the campaign title. I hope to get both of these sussed in the next 1.5 weeks. This will put me in a comfortable position to begin animating.

Ta ta for now!

//References//

Driscoll (1994). What? So what? Now what?