sofs-studio

[sofs-studio]

#1stallnighter #goodbye

[sofs-studio]

DES301 - Week 13 Capstone

Hello! Back with another weeks reflection with only a couple more on the horizon!

However, I am not going to lie but I am really really behind now...

I am going to excuse that life has gotten in the way in terms of family situation, getting a really bad flu, as well as overdoing it in the weekends (if you know what I mean haha). Therefore eliminating some of my Mondays where I realistically should have been reset for the week. Nonetheless, I am trying my hardest to stop beating myself down on what has come, and rather focus on whats to come for the future deadline approaching. What I can say now is that capstone has definitely taught me some real world scenarios - life admin and antics happen, but work can go on a pause - however, you must take double the effort to get back on track otherwise you fall off the rails. Unfortunately, I have begun to fall off the rails...

Thanks to Driscoll (1994) What? So What? and, Now What?... reflective toolkit, I am back with another reflection of my somewhat work week...

What? I have made some major adaptions in my still imagery of the market campaign. I realised the typography was off and needed to contrast the stillness of the bricks, through texture in the type. Furthermore, I continued to play around with the character design and really irritated myself as though my design appeared 'cheap' and 'still'. I understand the campaign will eventually become animated - however, I still want the poster to be a standalone for those who cannot access the QR code that would then animate the design.

So What? Because I lacked the creativity to envision how to create dimension to my character, I went to gaining user feedback from my stream peers. Here I was told that the current figure I designed lacks detail as making it a shadow prevents the body of it being understood. I was then advised that perhaps adding a radial gradient to the figure would enhance dimension, as well as add a sense of strain/pressure to the character.

Now What? This constructive feedback was definitely appreciated and I admire my peers for being able to visualise this. Now, I hope to test out a radial gradient in hopes it may add the dimension I am needing. However, I am cautious of time and feel I need to make a big move to the animating stage of this campaign. I am not skilled in animation and will need various tutorials to assist me - therefore it is crucial I finish the still imagery and move into the beginnings of animating (hopefully middle of next week I will have the animation completed).

I fear if I do not have these deadlines met then I may not be able to complete my project to the highest expectation.

Rough deadlines assigned by myself:

October 9th/15th: finish still imagery, begin animating, continue 302 report

October 16th/22nd: finish animating, begin video production, complete visual summary

October 23rd/29th: continue 302 report, finish video production, print visual summary

October 30th-November4th: finish 302 report

//References//

Driscoll (1994). What? So what? Now what?

[sofs-studio]

DES301 - Week 12 Capstone

Just like that we are onto the next week - it seems as tho my anxiety heightens every week that goes by! Anyhow another week calls for another reflective note by Driscoll (1994) helps me reflect with the prompts; What? So What? and, Now What?...

What? Once again my focus was primarily on my INTBUS Business Memo as I am really craving an A+ haha. However I did make a big push on my still imagery of my market campaign and found a visionary colour palette!

So What? In terms of my Business Memo, all went well and I had a really informative session with my professor. As for my market campaign I have been given the tick of approval in terms of its creativity, quotes surrounding the figure and colour palette.

Now What? What's important now is that I make a big move on completing my first prototype of the market campaign so that I can gain informative feedback and push through to animating. Moving forward, I am also concerned that I haven't started ideating how I want to capture my video for the showcase - I am hoping to get onto this within the week!

*PS. Sorry for the short but sweet blog post this week - I have had a lot on with work and mentally I have been struggling with the workload of essentially 5 papers*

Appreciate this space as my outlet to vent!

//References//

Driscoll (1994). What? So what? Now what?

[sofs-studio]

DES301 - Week 11 Capstone

Once again another week swings by... it's pretty scary writing this out and realising that there is only 1 month left of this project. Although it seems like a lot of time, I know I have such a magnitude of work to do; and on top of this project another paper, work and somewhat trying to keep up a social life.

Driscoll (1994) helps me reflect on last week with the prompts; What? So What? and, Now What?...

What? Last week I mainly set aside time to work on my International Business assignment. However, I also took my attention onto creating a high-fidelity campaign name for my project. I did this based on feedback I gained from my stream partners (Diversity Works NZ), for the most part I got the tick of approval for my work and that they are really keen to see what I create. But, they did not love my original campaign name "SheMeansBusiness" this is because of its prompt that are not gender neutral and therefore not inclusive to the community that suffers maternal stereotypes. I'm not going to lie I was pretty bummed to hear this as I was really set on this campaign name as I felt it was catchy and meaningful - I soon realised this was only meaningful to me that my positionality (not of those around me).

So What? Therefore I stepped back into the define phase and sought out how I might neutralise this campaign name. Looking in the lens of DEI, this helped me come up with names such as WeMeanBusiness, OurBusiness and yOURstory. Finally, I came up with MindUrBusiness, and after gaining user feedback this name stuck with everyone in terms of its meaning, catchiness and of course inclusivity. I took this on and reviewed typefaces, colour palettes and symbols I wanted to include and here I created my first high-fedelity prototype of the market campaign name.

Now What? Now, I have gone and gained more feedback on the visual implements of the name. I was surprised to gain some negative feedback on this. For instance the colours don't feel right for my project (I should implement a brighter purple due to its significant meaning towards feminism). Another note was that I don't need to stylise my title so much - I personally disagree with this comment as I want it to be memorable and easily transferred to multiple collaterals (business card, stickers etc...) Conclusively, I understand this was only my first high-fedelity prototype and that it is still a 'work in progress'. However, I am proud of myself for making the first big move and finalising the campaign name. My next steps are to move forward with creating the still images of my campaign as this is what will take me the most time. Then I will allow time to move back to the campaign title. I hope to get both of these sussed in the next 1.5 weeks. This will put me in a comfortable position to begin animating.

Ta ta for now!

//References//

Driscoll (1994). What? So what? Now what?

[sofs-studio]

DES301 - Week 10 Capstone

And just like that we have resumed the semester! It's crazy to think in under two months we will be kickstarting the summer holidays!

I would like to follow on and continue the rest of my blogposts with my favourite reflection toolkit by Driscoll (1994); What? So What? and, Now What?...

What? This week I commenced the prototyping phase as promised in last weeks blog post. However, I also closely linked back to the ideate phase. I also finally gained feedback from a fresh face (Roma from DES301), and she gave me some really insightful perspective as a fine arts masters student. I also gathered feedback from my stream peers, in a really light hearted korero. What I understood from these discussions is that I am heading on the right track (phew). This gave me a sense of relief and I felt honoured that I have tracked through the brain fog I have felt throughout the first half of the semester.

So what? From a feedback session with Roma, I gained a valuable tool that I would like to use for my project. It is called EyeJack - its an interactive AR software, where you scan a personalised QR code and it will animate/gamify/augment the still image that the camera is looking at. Something I must action now is how can I me sure the still image of the campaign is just as powerful as implementing the interactive space of it. This app is not accessible to all, but I still believe in its power to showcase and exhibit my work. In the real world, I would love for my campaign to actually be displayed in Eg. a bus stop. However, realistically, with the scope of my project I cannot legitimately ask to advertise my work at a bus stop as I do not have the funds, ethics, rights etc... This app is purely going to be used to access a prototype in real life of how my campaign would be presented.

Now What? Now I hope to gain advice from Mairi, who is an AR expert. I would also like to talk to Roy, who has the knowledge and perspective on how to make technology more accessible. I really value both of these views and hope they can help lead the path to my projects succession. Another note, is that I am thinking instead of displaying objects in my campaign that push a women down. Could I instead implement quotes? My stream peers think this is a good idea, and that maybe I can do this with quotes leaders such as Jacinda Ardern have recieved.

Overall, I think this week had a smooth start on the prototyping phase and I hope that stays true to the upcoming weeks!

//Reference//

Driscoll (1994). What? So what? Now what?

[sofs-studio]

DES301 - Week 9 Capstone

Happy second week of the mid-sem break! Since I took the first week of the break to mainly relax and recover from the first half of the semester... I knew that this week I had to prioritise organising myself and getting the 'upper hand' before commencing the last half of the year!

Therefore I told myself I must had the following done by the end of the week:

- Finish INTBUS202 reading chapter 8

- Make a big start on INTBUS business memo

- Make a big start on DES302 report

- Finish the ideate phase in my capstone project

Other admin: fix my website and clean my car ;)

As discussed before, I am super keen to make my market campaign animated (with a guerilla marketing tactic). A precedent that inspires me the campaign 'Dumb Ways to Die' ( Metro Trains Melbourne, 2012). Therefore, as character design takes strong precedents in this, I knew I needed to ideate characters I may include.

Here my ideation blossomed, I was able to take defining tools on what exactly I wish to animate. Finally, after 2 months of working on this project, I finally had my light bulb moment!

Perhaps now, I am feeling my animated market campaign can be displayed as a GIF in public settings. This takes inspiration from a GIF I found on Pinterest that I think speaks volumes to the problem I am targetting *Find screenshot reference of this pin in above images*. When finding this precedent I started connected the dots on how might this work in relation to the problem I am looking at. Here is when I thought back to the campaign found in Creative Advertising: ideas and techniques from the world's best campaigns by Mario Pricken (2002). This campaign was of still images on machinery in public spaces that provoke whoever is using the machine to understand who put the mahi into making their coffee, coke to dispense etc... I think it would be really powerful is I encapsulated both ideas into one project.

Now, once I came up with this thought, I started sketching my version of Collby Graphics (n.d.) Happy International Women's Day GIF. To differentiate my project to this one, I want to symbolise the things that prevent a women to prosper in the workplace. These symbols may be, finances, family situation, angered faces etc... I need to keep thinking more on this. However, I have started off with simple quick sketches of what may be included - as well as a storyboard of screenshot frames I wish to include in the campaign. With this, I now have plans to take my ideations to Diana etc... So that I can gain feedback and pivot from there to the prototyping phase.

Now I have another point to consider, as I am hoping to exhibit this campaign/GIF in public places (Eg. a bus stop) - I should also prototype this, but I ask myself how? And that is something I hope Diana can answer.

//References//

Collby Graphics. (n.d.). Happy International Women's Day.

Jobsintown.de. (2005). The wrong working environment campaign.

Metro Trains Melbourne. (2012). Dumb ways to Die. https://www.youtube.com/watch?v=IJNR2EpS0jw

Pricken, M. (2002). Creative Advertising: ideas and techniques from the world's best campaign.

[sofs-studio]

DES 302 - Week 8 Capstone

Happy mid-sem break! This week has been much needed to recharge and reset my brain, with a slow tempo of work on the side.

On that note, I have very little to add in terms of reflecting on last week as I truly wanted to focus on giving myself a breather before the final stretch of the last semester of design! (AH) Thankfully, by allowing my thoughts to halt I actually found more creative freedom and made a big step in terms of ideating any branding / certification I may include in my work.

For context, I am still not fully set on all the outputs I wish to create that will come together to create a strong proposition to my HMW statement. But so far an idea that stays strong in my brain is this: the information platform of a market campaign to advocate for women facing maternal stereotypes in the workplace. This advertisement is affiliated with the Auckland Women's Centre and promotes their platform where it is proposed this organisation will have workshops aimed at Women fighting issues in the workplace. To incentivise workplace DEI, employers may seek to be DEI certified through these workshops.

Thus, with my passion in graphic and communications design, I decided to start ideating through the DEI certification idea. I started with the symbols I wish to have included in graphics and I hope to ideate these further after gaining user feedback. However at this stage, I have identified the ones that spark interest (these are starred in green).

Continuing on from last week, I hope to continue ideating (hopefully be nearing finishing line of this phase) so that I can begin prototyping. If this happens, I will be on schedule with the deadlines I have assigned for myself. This week I wish to ideate characters that may be used in the campaign as I wish to go about this campaign in a symbolic (guerilla marketing) tactic. I am hoping I will animate this campaign... let's see about that

Otherwise, this week I will also be focusing on my INTBUS202 paper by kickstarting that assignment - it is due October 11th however I am feeling the pressure of a five-paper semester so am hoping I can ease the stress by doing the hard yards now!

In addition, I have also made a big start on my 302 Report as I have concerns this report will creep up on me without enough time spare. Let's just say I am not really enjoying the written side of capstone, but I am enjoying this blog to just word vomit!

Anyways, I look forward to this last week of relaxing before the real stress begins...

Ta Ta for now ;)

[sofs-studio]

DES 302 - Week 7 Capstone

Another week another reflective model! And today I will tackle Gibbs' Reflective Cycle (1988)...

Description:

The week just been was our last week before the mid semester break, and to be honest I was barely holding up. The week started with a high as I felt ahead of schedule with the roadmap I created for capstone. Rather than continuing the define phase, I was able to push onto the ideate phase! As predicted, I knew this phase would be difficult, and indeed it has been hard to triumph in this phase. What slumped my week was after having some one-on-one feedback with Diana. I had concerns about the AR space I wanted to ideate because I can't exactly 'design' the AR space until I have a workshop. But due to ethics, I can't exactly go out to the public and co-create with the community - therefore I mitigated this with the hopes that I could co-create a space with the stream leaders to then create their 'ideal' workplace. However, Diana was very quick to shut this idea down and I was simple told the stream leaders are all too busy.

Feelings:

The past week I have felt like the passage to my creative side in the brain was physically shut off - nothing and I mean NOTHING was comprehending. When I get into brain fogs like this I tend to try relaxing methods such as going to the gym, listening to music, having a coffee and kai. However, these methods still did not work - I am thinking this brain-block is also due to things outside of uni that have stressed me (work, moving flats, planning an overseas trip) Annoyingly, I know that more I put pressure on myself to 'be creative' the more my body rejects the thoughts... it's not like I have the time to waste though so I am in this loophole of anxiety and irritability.

Evaluation:

Perhaps capstone will teach me more than design methods, but methods in relaxation haha. To be completely transparent, what has not been working so well for me is the feedback I get from my stream leader - it tends to confuse or overwhelm me and I know she means well but naturally I don't think we adhere to one another. Something that I need to focus more on now is having conversations with fresh faces to gain fresh perspectives. I also feel talking to other stream leaders would benefit me as they can assist in their expertise (Eg. Mairi could direct me in design precedents for AR spaces or be better equiped to advise me if this design solution is feasible for my HMW statement).

Analysis:

I assume that conversations with my stream leader may have not gone so well due to the stress she has with her workload. I understand she also has a lot on her plate, but I would have appreciated transparency rather than dismissive rejection to the idea of co-creating together. However, on a more positive note outside of what I have discussed above. The library has been a great tool for me in gaining advertisement precedents. A book I have thoroughly enjoyed was Creative Advertising: ideas and techniques from the world's best campaigns by Mario Pricken (2002). This book has started to ignite my creative excitement for designing a marketing campaign. An exemplar from this book that I really want to lead my work from is The wrong working environment campaign (2005).

Conclusion:

Ultimatley, I can't say from this past week I have learnt a lot. However I am accepting that I am still working on my ability to surpass the creative blockers I am experiencing.

Action Plan:

Importantly, what I need to do is build the courage to communicate with other stream leaders (even my 302 teachers). Here, I will be able to gain diverse and fresh feedback - the more feedback, the stronger my structure for the design solution will be!

//References//

Gibbs, G. (1988). Gibbs' Reflective Cycle. https://www.ed.ac.uk/reflection/reflectors-toolkit/reflecting-on-experience/gibbs-reflective-cycle

Pricken, M. (2002). Creative Advertising: ideas and techniques from the world's best campaign.

[sofs-studio]

DES 302 - Week 6 Capstone

Once again another week has passed... and we are almost halfway!!!

Next week is the mid semester break and honestly it is much anticipated! I am hopeful that I will make the most of the time off of lectures and be productive with my capstone. This week I am shifting from the define phase to the ideate phase - finally some designing! In the mid semester break I am planning to finalise the ideate phase and head to prototyping in the first week back.

Interestingly, I am ahead of schedule as I had planned to continue the define phase this coming week. However, I have figured out that I worked backwards. I did a lot of the define phase in the last week or so through personas, customer segmenting and value propositioning. Therefore I feel I am set to head into the ideate phase much sooner than planned (I am not mad about this!) I have mixed emotions about the ideate phase. I am predicting this phase will be one of the more stressful ones as actually sitting down and creating the solution is easier said than done. I am expecting to make a lot, and the main front of ideas will realistically be sh*t. So far my capstone journey has been based on ideas, road plans, to-do lists and many many toolkits. I'm not going to lie I am looking forward to shifting away from working on toolkits/worksheets - I know they are supposed to benefit my design thinking, but at this point in time I don't see the benefits it more feels like I just have to tick them off to show a 'journey' and to meet the brief requirements. Anyhow, I will reflect back on this assumption and see if I was correct or pleasantly surprised (I hope the latter of course).

Looking back at last week the week went as the following...

Monday: working through many toolkits (sustainable business model canvas and customer segment diagram)

Tuesday: I kinda worked backwards and stepped back into the empathise phase. The day consisted of empathy mapping, working on finding more precedents and taking many implicit Harvard tests. I did this because, I figured I actually worked more on the define phase rather than the empathise phase. Holistically, I wish to empathise consistently in my design process and therefore this phase needs to be at the core of solidifying my solutions. I must say, the Harvard implicit tests took me by surprise as I considered myself having an unconscious bias on certain groups of people. But I was identified to either a moderate automatic preference or even no automatic preference.

Wednesday: finding correlations and patterns in my research. From defining research patterns and correlations, I found that there is a tactic of marketing I wish to utilise. Guerilla marketing is an advertising tactic with unconventional interactions that silently advertise a product/service.

Thursday: customer journey map and reverse brainstorming. Reverse brainstorming felt very repetitive perhaps with other toolkits that I have used (such as empathy mapping). However, identifying a customer journey map actually gave me a light bulb moment - how could I implement a certificate workplaces get when they are DEI endorsed? DEI certified!

Friday: not going to lie Friday was a write-off, but in saying this I need to not beat myself down on the days my brain can't comprehend work loads. Rather than trying so hard to concentrate but not getting anywhere, maybe I should go for a walk take an hour break, then come back and try again...

Anyhow, overall I would say this was a 7/10 week - not many issues, more just a brain road bump.

[sofs-studio]

DES 302 - Week 5 Capstone

Another week, another reflection!

This week I am going to give the four F's of active reviewing by Dr Roger Greenaway a crack, so...

Facts: An objective account of what happened

- Tuesday: Had a presentation - received good feedback on my ideal scope and we had a really indepth korero in the DEI stream about my topic.

- Wednesday: Mainly worked on my international business paper but also intertwined my days tasks with creating value propositions.

- Thursday: Made 2 more personas and began a customer segment diagram.

- Friday: Worked on DES302 presentation to then realise the due date was extended - guess I am extra prepared now.

Feelings: The emotional reactions to the situation

- From Tuesday's conversation I realised I had to reword my How Might We Statement as it was too narrow. I am now looking at Women in the workplace, as opposed to maternal Women.

- I am struggling with some business models I am using such as the customer segment diagram.

- The 302 presentation extension is a bit of a mere for me. I am not going to lie I struggle more when I get given big extensions as it prolongs the work I do.

Findings: The concrete learning that you can take away from the situation

- What I found from the conversation I had with the DEI stream on Monday was that my HMW statement was too narrow. I understand now that the overall objective of what I wish to achieve is that I want to fight the 'maternal wall' that Women in the workplace face. This then factors other aspects of someones positionality such as age, religion, marital status, migration status etc... Different factors will contribute to a person being more or less vulnerable.

Future: Structuring your learning such that you can use it in the future

- Now, I have remade my HMW Statement. I have three options to shift my question into, these are: 1. How might we challenge the maternal stereotypes on women in the workplace, through the lens of DEI 2. How might we design, through the lens of DEI, for women fighting the 'maternal wall' in the workplace 3. How might we challenge the workplace stereotypes on women, through the lens of DEI

- I am hoping in the next week I can get user feedback and get votes on which HMW Statement clarifies my objective.

[sofs-studio]

DES 302 - Week 4 Capstone

First quarter of the project done and dusted! Hello week 4!

Last week my primary focus was the completion of Assignment 1 in DES301 - and to reflect on this, I feel my focus was more towards ticking the points to finish the assignment, rather than it actually benefitting my project. For instance the plans A, B and C that I created only because I have to for the assignment will without a doubt be disregarded. This is because I felt it was too quick in the project to come up with three ideas that I actually like and that could end up being feasible in the real world.

In DES302s' class Nick gave a lecture on reflection, and with that, I would like to adhere the toolkit of What? So What? and, Now What? to this weeks reflection...

What? DES301 assignment felt more of a brain-blocker than an assignment that assisted me in my project. This made me feel anxious, nervous, stressed and irritated.

So What? it felt as though I had little theories or toolkits that could assist me in this assignment. Perhaps this is how this course teaches us to enter the real world - as we won't always be given a brief on a silver platter with all the resources in the world. But, I have particularly found it difficult to apply this first assignment to my chosen design methodology. I say this because, it does not make sense (or align with my method), to work on a Plan A, B, C, of design solutions for my problem.

Now What? It seems the only way of moving from this reflection is that I now will have the freedom to make my own choices. That I am not 'binded' to an assignment that what it is asking of me. Perhaps, I will look back on this assignment and be grateful for some sort of structure that the teaching team has given.

#done

[sofs-studio]

302 - Week 3 Reflective Note

At its current state, week 3 has been an absolute shambles - this is the first of many times that my project will fall apart. 

My first reflective point is that I cannot wrap my head around the first assignment. In all honesty, I feel I am just trying to tick everything the brief requires just to get this assignment done in time. Otherwise, for the most part, the plans I’ve made in place I know for a fact will not stick. I say this because I haven’t felt that ‘fire’ in me with the ideas I have thus far. 

Another realisation I had is that my design thinking process has some flaws. I have come to realise why should the design thinking process have a phase dedicated to ‘empathising’. As an empathy-led designer, wouldn’t you holistically carry empathy in your work and treatment of others? Also, morally I consistently carry empathy. Perhaps I find this a flaw because I naturally am an empathetic person and can’t fathom why someone should be told step by-step how to achieve this. Anyhow I am closing up this ‘empathise’ phase next week and look forward to the next phase where I will begin to ‘define’ and critically adapt what has already been defined. 

[sofs-studio]

DES 302 - Week 3 Capstone

Woo hello to #302week3 of capstone! 

So far the last two weeks have been very much me trying to stand on my own two feet and finding a way of creating a road map towards my project. I’m not going to lie, I am a bit concerned that I am still in this ‘brain mush’ stage, I am hoping that by the end of this week, I will have a better idea of the light at the end of the tunnel.

The first and second weeks of this sem have consisted of me organising my thoughts, and processes I will use from both Diversity Works NZ and the Standford D.School Thinking Process. From feedback by Diana in last semester’s 300 research proposal - Diana suggested perhaps I use the new modified version of the D.School Thinking Process, which looks at a more Equity Centred Design Approach. Taking this feedback, I have decided to implement this process and ditch the original D.School Process. Of course, I still wish for my work to be empathy led, but now a focus on equity will enhance my empathy-led outcomes. 

That being said, after taking on this feedback, I had to reverse-engineer my timeline of work in the 13 weeks of this semester to coincide with all the sections of the Equity Centred D.School Framework. The first two weeks of this semester consisted of the ‘Notice’ Phase - a new phase implemented in this framework. The ‘Notice’ phase looks at developing a self and social-emotional awareness before entering the practice of the ‘Empathy’ phase. I believe I have a strong social-emotional understanding of the topic, and perhaps I underwent the ‘Notice’ phase for most of the second half of semester 1 while undergoing research for my 300 research report.  

Now this week I will be heading into the ‘Empathy’ phase, where I will gather secondary research that assists me to empathise with users’ point-of-view and feelings. Ultimately I will empathise to help define the problem - and I am assuming this phase will be conducted in a shorter span (about 1 week). This is to allow for more time to direct the ‘Define’ phase, which I am predicting will need more time to allow for margins-of-error that may occur with feedback from my studio peers+teachers.  

I must say I am looking forward to next week and moving forward from the content-heavy phases that I am currently in. I just want to get to the ideate and prototyping phase (my favourite phases)!  

[sofs-studio]

DES 302 - Week 2 Capstone

#302week2 of capstone! And so the grind begins! 

It seems last week was still half-holiday mode but now the real work kicks off! Last week I revisited my research proposal and reminded myself of the case studies that I gathered. I have quickly understood that in this semester organisation is key to 301 and 302. Thus I created various timelines and to-do lists for all my courses (including how I will implement my design methodology in which weeks). Something I am concerned with this semester is that I will technically be taking a five-paper semester (DES301+302 and INTBUS202). However, it seems so far that this international business paper is on a lighter load in terms of work. 

For context, I am a student in the Business/DEI stream. And, my how might we statement looks at “How might we design through the lens of DEI, for maternal women in the corporate environment”. This comes from my views and concerns when entering the workforce. As well as, circumstances my own family have dealt with. That being said, nearing the end of last week is when my precedents and mood boarding began for this project. At this point in time I have no firm idea of what I want the end result to be. However, I feel I may head in the direction of creating a non-profit organisation that offers perhaps a mixture of products/services. There will be a strong focus on all aspects of the DEI framework. And, this is how I mapped this concept:  

//IDEA//

1. Non-profit organisation = a brand

2. Fundraising scheme = a workshop? / selling products?

3. An app that holds all this information

4. A market campaign to boost awareness (titled: the maternal wall)

The two outputs I am pretty keen to develop are creating a brand (non-profit organisation) and a market campaign. This is due to my passion for marketing, as well as my understanding that there is a stereotype towards maternal women in the workforce. I want to navigate this understanding and provoke viewers of this said marketing campaign to act and think differently towards what the ‘perception’ of maternal women is. With the information I have gathered, I am excited to begin this part of the project. 

So far, the tool I am utilising the most is Miro and Google. These two are working very well hand-in-hand in terms of optimising my searchability and organisational skills. However, I look forward to using tools such as adobe (illustrator and photoshop are my go-to). As well as, perhaps challenging myself to use 3D software such as Maya or Blender - and then figma if delving into UX/UI.

As I embark on this semester-long project I am fearful of the long nights and challenges ahead. I understand this will not be a smooth-running roadmap, and some weeks will turn to shambles. However, I am hopeful with consistency and better organisation,  I will be able to manage any nightmares that await! I am also anxious about the feedback I will be asking for during this week in terms of my ideas thus far - ideally, I get given the green light on my ideas otherwise if not I will find it difficult to look towards other outputs. 

[sofs-studio]

#302week1 of capstone!