#302week8reflection

[sofs-studio]

DES301 - Week 9 Capstone

Happy second week of the mid-sem break! Since I took the first week of the break to mainly relax and recover from the first half of the semester... I knew that this week I had to prioritise organising myself and getting the 'upper hand' before commencing the last half of the year!

Therefore I told myself I must had the following done by the end of the week:

- Finish INTBUS202 reading chapter 8

- Make a big start on INTBUS business memo

- Make a big start on DES302 report

- Finish the ideate phase in my capstone project

Other admin: fix my website and clean my car ;)

As discussed before, I am super keen to make my market campaign animated (with a guerilla marketing tactic). A precedent that inspires me the campaign 'Dumb Ways to Die' ( Metro Trains Melbourne, 2012). Therefore, as character design takes strong precedents in this, I knew I needed to ideate characters I may include.

Here my ideation blossomed, I was able to take defining tools on what exactly I wish to animate. Finally, after 2 months of working on this project, I finally had my light bulb moment!

Perhaps now, I am feeling my animated market campaign can be displayed as a GIF in public settings. This takes inspiration from a GIF I found on Pinterest that I think speaks volumes to the problem I am targetting *Find screenshot reference of this pin in above images*. When finding this precedent I started connected the dots on how might this work in relation to the problem I am looking at. Here is when I thought back to the campaign found in Creative Advertising: ideas and techniques from the world's best campaigns by Mario Pricken (2002). This campaign was of still images on machinery in public spaces that provoke whoever is using the machine to understand who put the mahi into making their coffee, coke to dispense etc... I think it would be really powerful is I encapsulated both ideas into one project.

Now, once I came up with this thought, I started sketching my version of Collby Graphics (n.d.) Happy International Women's Day GIF. To differentiate my project to this one, I want to symbolise the things that prevent a women to prosper in the workplace. These symbols may be, finances, family situation, angered faces etc... I need to keep thinking more on this. However, I have started off with simple quick sketches of what may be included - as well as a storyboard of screenshot frames I wish to include in the campaign. With this, I now have plans to take my ideations to Diana etc... So that I can gain feedback and pivot from there to the prototyping phase.

Now I have another point to consider, as I am hoping to exhibit this campaign/GIF in public places (Eg. a bus stop) - I should also prototype this, but I ask myself how? And that is something I hope Diana can answer.

//References//

Collby Graphics. (n.d.). Happy International Women's Day.

Jobsintown.de. (2005). The wrong working environment campaign.

Metro Trains Melbourne. (2012). Dumb ways to Die. https://www.youtube.com/watch?v=IJNR2EpS0jw

Pricken, M. (2002). Creative Advertising: ideas and techniques from the world's best campaign.