#ActivePackaging

[marketinsightsbusiness]

Active Packaging Solutions: Market Insights, Drivers, and Opportunities

Active packaging is transforming industries by extending product shelf life and reducing waste. From food to pharmaceuticals, these packaging solutions are meeting the demands of a more conscious consumer base.

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Enhancing Shelf Life with Active Packaging Innovations

Active packaging innovations represent a paradigm shift in the preservation of goods, offering sustainable solutions to extend shelf life and reduce waste. As technology continues to advance, the future holds even more exciting possibilities for active packaging, promising to revolutionize industries and redefine our expectations for product longevity.

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Global Active Packaging Market Driven by Consumer Awareness, Safety Concerns, and Sustainability

The global active packaging market is experiencing substantial growth, influenced by increased consumer awareness regarding product quality, safety, and sustainability. Rising concerns over foodborne contamination and illnesses have propelled the demand for packaging solutions that enhance the safety and integrity of food products. Furthermore, both consumers and manufacturers are seeking packaging options that extend product shelf-life and ensure freshness, with active packaging emerging as a solution that aligns with these market shifts while offering additional convenience features like resealability.

Access Full Report:https://www.fairfieldmarketresearch.com/report/active-packaging-market

The market is expected to continue its upward trajectory in the coming years due to heightened regulations pertaining to food safety and packaging waste reduction. Advances in packaging materials, smart sensors, and active agents are facilitating the development of effective and innovative active packaging solutions, further strengthening revenue opportunities in the global market.

Key Market Trends

• The global active packaging market reached approximately US$22 billion in 2021. • The growing demand for packaged or ready-to-eat food is a significant driver of market growth. • Smart packaging solutions are gaining prominence in the market. • The food and beverages industry continues to generate notable demand. • North America remains a major region in the active packaging market, supported by intensified research and development efforts.

Growth Drivers

Rising Demand for Sustainable and Long-lasting Packaging Solutions

Traditional packaging still dominates the industry, offering protection to products throughout the supply chain but with minimal interaction between food and packaging. However, increasing demand for sustainable and long-lasting packaging driven by environmental concerns is spurring the need for innovative packaging solutions. Digital packaging technologies such as RFID tags and smart sensors enable real-time monitoring of product conditions such as humidity, freshness, and temperature. This monitoring ensures optimal product quality and extends the shelf life of perishable goods.

Evolving Consumer Lifestyle

Urbanization and changing lifestyles have led to a significant rise in demand for packaged, frozen, and ready-to-eat food. Urban consumers are also showing preferences for exotic produce, meat, and healthy food options. Consequently, the need for active packaging has emerged as it enhances product quality and safety through better monitoring. The convergence of changing consumer lifestyles and increased awareness of safe and convenient packaging presents growth opportunities in the active packaging market.

Challenges

High Raw Material Pricing

While the global active packaging market is anticipated to grow steadily, high raw material prices associated with active packaging production pose a major challenge. Additionally, increased expenditure on research and development may impede market growth. Government authorities worldwide are also imposing strict regulations on the use of plastic in convenience shops, further impacting the industry.

Overview of Key Segments

Smart Packaging to Gain Momentum

Smart packaging has witnessed significant traction in recent years due to its numerous advantages. Incorporating sensors, indicators, or labels, smart packaging enables the monitoring and communication of important product information such as temperature, freshness, and expiration. It also incorporates components like oxygen scavengers that prevent oxidation, preserving the freshness of food products. Integrated sensors monitor various quality parameters, such as gas emission and spoilage indicators, providing real-time data on product conditions and alerting manufacturers, retailers, and consumers of any quality issues.

Food and Beverages Industry Generates Notable Demand

The global active packaging market serves various industries, including food and beverages, pharmaceuticals, personal care and cosmetics, and shipping and logistics. The food and beverages sector holds significant potential, driven by the desire for extended shelf-life, enhanced product safety, improved quality, and sustainability. Easy-to-use active packaging solutions in this industry create revenue opportunities for the global active packaging market.

Regional Landscape

North America to Lead, Europe Closely Follows

North America is poised to dominate the global active packaging market, with a rapid transformation from traditional to smart packaging methods driving market growth. Market players in the region possess the necessary resources to offer affordable and effective packaging solutions. Europe is anticipated to maintain its position as the second-largest market, driven by the recent expansion of the pharmaceutical and vaccine development sectors, which require active packaging solutions.

Competitive Landscape Analysis

Leading industry participants in the global active packaging market are adopting various strategies to gain a competitive edge. Key focuses include superior operational efficiency and the utilization of safe and novel technologies.

Key players driving the growth curve in the active packaging market include AptarGroup Inc, Accutech Packaging, 3M, Amcor Ltd., American Thermal Instruments, AIMPLAS Inc, Ampacet Corporation, Amelco Desiccants Inc, BASF SE, Dessicare Inc., Amerplast Ltd, Emerson Electric Co., Avery Dennison, MicrobeGuard Corporation, DuPont, International Paper, R.R. Donnelly & Sons (RRD) Company, Graham Packaging Company, Smartglyph Ltd, Sealed Air Corporation, R. Grace and Company, Smartrac N.V., Temptime Corporation, Stora Enso, and Thin Film Electronics ASA.

Recent Notable Developments

In April 2022, Amcor PLC invested significantly in enhancing the thermoforming capabilities of a medical packaging factory in Sligo, Ireland. The investment aims to drive growth in Amcor's sterile packaging division and expand its consumer base to Europe and North America, offering comprehensive healthcare offerings.

In May 2022, Avery Dennison and Wiliot, a digital ID technologies company, announced a strategic collaboration. The partnership aims to accelerate the growth of the Internet of Things (IoT) by integrating atma.io and creating, designing, and manufacturing Wiliot tags. These innovative tags revolutionize IoT by enabling enhanced intelligence and promoting seamless interconnection.

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[cilicant]

We welcome our esteemed speakers on 24th of March 2022 at 4 PM (IST) - World Packaging Day. CILICANT, The Active Packaging Solutions Provider & Moneycontrol present a Round table, Emerging Trends in Active & Sustainable Packaging Solutions. Register now: https://lnkd.in/gefxgefR #sustainibility #packaging #packagingaroundtheworld #Activepackaging #WorldPackagingDay #CILICANT (at India) https://www.instagram.com/p/CbdtXQQhrm1/?utm_medium=tumblr

[iotconnectedsmartproducts]

Getting Connected Packaging & Digitalization of Products Right from the Get-go

A few weeks ago we attended the AIPIA (Active & Intelligent Packaging Industry Association) World Congress in Amsterdam and one of the opening remarks made was: the technology for connected packaging has been available for some time now and it’s only more recently that brands have stopped watching from the sidelines and taking the plunge into enabling connected packaging for their products.

While there have been some early adopters in the space piloting some innovative projects in the past few years, the bulk of consumer brands and manufacturing companies have preferred a watch and wait approach with various concerns about initiating their own transitions from traditional packaging and systems to connected packaging and smart data driven systems. Many of which were valid concerns given IoT smart products and active / intelligent packaging is still fairly new as a key area of technology and rapidly evolving and changing every few weeks. During our conversations with various stakeholders of the industry there, two thoughts appeared unanimous:

Connected packaging & digitalization of products / smart products is undoubtedly the way forward for all brands that are to compete in the current digitally connected world and is here to stay.

The question is no longer if and when brands and manufacturers will invest in connected packaging but how to go about it in a smart way so as to address the concerns they may have and do it “the right way” so it can scale without hurdles and road blocks in future as the technologies themselves, continue to evolve.

As a technology enabler that has been working on both the technology side as well as understanding the business side and requirements of CPG brands and their product lifecycles, here are some of the top factors to consider (and concerns they address) while making the right choices and getting connected packaging technology right from the get-go:

Centralization Vs Decentralized Systems for Connected Packaging Applications

Consumer transparency, product information delivery, e-labeling, traceability, product authentication and counterfeit prevention, consumer engagement, loyalty management, waste management, consumer feedback loops, augmented reality, re-ordering & supply chain optimization…these are just some of the many application areas of connected packaging. With multiple individual technology solutions available for each one of these, the concern for brands is “how many different vendors and solutions will we have to manage?”. While each application area has its own set of requirements and merits, managing having product data fragmented across different software systems has its own set of challenges. “How will we ensure data integrity across all these?” “How can we synchronize updates to product data simultaneously on all these different systems?”. From that perspective, centralization of the product / item data makes sense long term. The way we picture it is: when a physical product is manufactured and rolls off the production line, simultaneously a digital twin / digital record for that product should also be generated and tagged to the physical product. As the product rolls off the line and journeys through its lifecycle, through the supply chain, the consumer and beyond, that product is interacted with by multiple connected devices and data about the product is constantly being updated or read via the digital twin via connected devices and the various applications. This approach allows you to first connect the product, give it a digital life alongside its physical one and then build various applications and business processes on top of it rather than a decentralized approach.  

Being Immune from Technology Shifts to Activation Tags & Triggers on the Packaging.

Not very long ago, the humble UPC/EAN/GTIN 2D barcode was the only activation trigger on product packaging. You now have barcodes, datamatrix codes, QR codes, NFC tags, RFID labels, databar, invisible markers, nanoparticle markers, temperature sensors, spoilage sensors, package anti-tampering sensors and a range of different activations and triggers on the packaging. The larger concern is the rapid evolution of technologies and arrival of new ones hitting the market every few months. How do you know which one is going to stand the test of time? One of the smart moves in getting connected packaging right is to decouple the triggers or activation technologies from the product data or software system. Each of these activation tags usually have an identifier which can be used to tie it to the data. If the trigger changes in future, the flexibility to de-link it from the earlier tag and connect it to a new tag using the identifier is inherent. Whereas in a tightly bound system where the tag on the packaging and the software are linked, that flexibility to be immune to changes in tags and activation technology is lost.  

Flexible Architecture That Can Keep Up with the Pace of Change

Change is inevitable and nowhere does it hold more true than the consumer products industry. Requirements within the industries, regulations, compliance rules, data systems, standards for technology all change and get updated faster than ever before. Very often, before a company finally rolls out updates to the their system, the next change has come along sending them back to square one. The software systems used for connected packaging need to factor into their architecture this constant need for updates and changes. The flexibility to update the data model, extend attributes, maintain different versions, control the flow of data, accessibility of data and address changes in business systems, regulation or the real world are essential to deploying a connected packaging solution that can keep up with change and endure.

Ease of Integration & the API Ecosystem

Often decision makers seek out a one-stop solution provider for a specific application or solution to a challenge. For example, counterfeit prevention. This may work well as an approach for a small business but a mid-sized or large organization has highly complex systems with multiple stakeholders, systems and moving parts that need to come together when it comes to product related data systems. Manufacturing IDs and data related to products may reside in SAP or an ERP system. Ingredient information about the product in a PIM software, labeling information in another location, marketing related images and content elsewhere and so on. As a result, ease of integration with other systems both internal for gathering item related data required for connected packaging applications as well as external applications is important to factor in. Any system you select should offer API connectivity to other systems to bring in data or serve data to other systems in order to integrate seamlessly with existing systems and be compatible with the API ecosystem which is really the backbone of digitization and data today.

Phasing Connected Packaging Projects & Scalability

Connected packaging is not a single project or end goal with a limited time line. It’s an enabler for several applications, use cases and smarter more intelligent business systems as the organization moves ahead. Getting the foundations for the system in place first along with infrastructure and processes in place first allows you to phase different applications, pilot projects individually and then scale rapidly. For example, a brand can start with enabling their packaging to deliver e-labels and instructions on how to use the product to start with. As a second phase, use the packaging  to enable digital warranty activation and later push out engagement via contests as a third phase. With initiatives such as the GS1 Digital Link, a single trigger on the packaging or a single QR code would soon be able to trigger multiple interactions with the product depending on who is scanning it, where they scan it from and other contexts. This would eliminate the need to print different triggers on the packaging every time a new interaction is introduced. The right connected packaging technology selection should enable an organization to deploy different interactions and applications connected to the product in a phased manner and also offer the infrastructure and ability to smart small, test and then scale across thousands of products, millions or billions of serial items as and when required.

All considered, in order to get connected packaging right and make the right decisions from the start, looking at connected packaging from a wide, holistic perspective complete with all the possibilities that will emerge in enabling it in a flexible way, will help invest time, money and effort the right way.

[cilicantin]

The Benefits of Active Packaging: Enhancing Food Safety, Quality and Shelf Life

Active packaging is a game-changer in the packaging industry due to its numerous benefits. It extends product shelf life, maintains product quality, provides real-time information about product condition, and has environmental benefits. As technology continues to advance in this field, we can expect even more innovative solutions that will further enhance product safety, quality, and sustainability. The future of active packaging looks bright as more companies adopt this technology to stay competitive in today's marketplace.

[cilicantin]

Real-World Success with Active Packaging Technology

The chemical industry benefits from Active Packaging Technology, particularly in the safe storage and transportation of hazardous chemicals. Packaging materials can include active features such as oxygen barriers and chemical-resistant coatings to prevent leaks and maintain the integrity of the products. This technology contributes to a safer working environment and minimizes risks.

[cilicantin]

Active Packaging Technology|Cilicant

Welcome to the future of packaging with Cilicant and its exceptional Active Packaging Technology! We understand the importance of maintaining product integrity, and that's why our cutting-edge solution goes beyond traditional packaging. By continuously absorbing moisture and harmful gases, Cilicant's unique packaging technology actively protects your products from degradation, ensuring they reach your customers in their best form. From sensitive medical supplies to delicate electronic devices, trust Cilicant to provide unparalleled preservation, supported by years of expertise in the industry.

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Cilicant: Your Trusted Partner in Moisture Control Solutions

Are you tired of worrying about your valuables getting damaged due to moisture? Look no further than Cilicant, the pioneers in active packaging solutions. Our Moisture Control Packs, including our highly efficient Calcium Chloride Desiccant and Humidity Regulator Sachets, provide an all-in-one solution to safeguarding your precious belongings. With Cilicant by your side, you can bid farewell to concerns about moisture-related damages, and embrace a worry-free experience. Trust us to be your reliable partner in moisture control!

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Cilicant

At Cilicant, we specialize in providing top-notch sorbent desiccant, humidity control, and oxygen absorption solutions. With a strong commitment to quality, we take pride in delivering the best desiccants coupled with exceptional customer service and swift delivery. Our range of products ensures your valued items stay protected from moisture, oxidation, corrosion, and other harmful elements that may cause irreversible damage.

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Cilicant

Cilicant Private Ltd is renowned as one of India's premier manufacturers of desiccants. Our exceptional products are not only supplied domestically but are also distributed to numerous countries worldwide. As a recognized leader in the field of active pharmaceutical packaging, we provide unparalleled quality sorbents to safeguard your delicate products from the detrimental impact of moisture and oxygen. Understanding the vital importance of reliable active packaging, we are dedicated to prolonging the shelf life of your items by delivering the safest and most trustworthy solutions.

[cilicant]

We welcome our esteemed speakers on 24th of March 2022 at 4 PM (IST) - World Packaging Day. CILICANT, The Active Packaging Solutions Provider & Moneycontrol present a Round table, Emerging Trends in Active & Sustainable Packaging Solutions. Register now: https://lnkd.in/gefxgefR #sustainibility #packaging #packagingaroundtheworld #Activepackaging #WorldPackagingDay #CILICANT (at India) https://www.instagram.com/p/CbdtA4uhFWA/?utm_medium=tumblr

[impackinc-blog]

Is these not enough for us, still wasting and wasting?!