#AdTrafficValidation

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Is your CTV Ads Budget ROI Optimized with Ad Fraud Detection?

Approximately, $1.14 billion in global CTV open programmatic ad spend was lost to invalid traffic in Q2 2024. This highlights the gravity of ad fraud in the CTV ecosystem. CTV ad fraud causes inflation in ad campaign metrics of CTV ads due to invalid traffic, bot-driven engagement, and app spoofing. Some of the most common CTV ad fraud include:  

Invalid or Bot Traffic: That does not come from a genuine user, including traffic generated by data centers (DCH), automated clicks, and other non-human sources. Bots generate fake ad views or clicks, making it appear as though there is legitimate engagement from real users. 

Device Spoofing via: Creating fake CTV devices or apps to mimic real ones. It often tricks advertisers into buying ads on non-existent or fraudulent platforms. 

VPN/DCH: Traffic coming from Virtual Private Networks (VPNs) or data centers, is often used to hide the true location of the user and generate fake engagement from non-targeted regions. 

CTV ad fraud also includes device spoofing, running ads through secondary devices while the TV is off, and invalid server-side ad insertion (SSAI). 

To read more visit: Is your CTV Ads Budget ROI Optimized with Ad Fraud Detection?

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How Bot Detection Enhances Marketing Campaign Accuracy and Safeguards Ad Spends

There is a need for a full-funnel ad fraud detection tool to provide omnichannel protection against general and sophisticated invalid traffic i.e. GIVT & SIVT. An additional brand safety layer of protection helps to boost campaign performance. To guarantee the success of digital marketing efforts, the traffic validation tools should provide coverage across app, web, OTT, and CTV ecosystems.  

Let’s understand how bot detection works, why it is so important in marketing campaigns, the technologies involved, and how we help organizations overcome the risks of ad fraud in the bot-driven world and enhance marketing analytics accuracy.

Device Fingerprinting 

Device fingerprinting helps track and identify unique devices across the internet. Each time a particular device accesses a website or clicks on an advertisement, a unique “fingerprint” can be created with various signals and device attributes. This technique is driven by AI & ML algorithms to analyze data and identify anomalies that pinpoint bot traffic in real time. Sophisticated bots are largely identified at down-the-funnel (i.e. clicks, visits, leads, or sales) metrics. The General IVTs are identified at the pre-bid impression stage. 

Behavioral Analysis 

Human users do not exhibit predictable patterns, but the behaviors are predictable in the case of bots. Behavioral analysis tracks user interactions to detect unusual activities. One of the most common types is mouse movement. Bots tend to have straight-line patterns vis-a-vis a random pattern in the case of real humans. For any traffic validation tool, behavioral checks should feed into the overall ad fraud checks.  

  Read more Bot Detection.

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App fraud detection  

App fraud detection is a technique that helps in identifying and preventing fraudulent activity in mobile apps. There are so many different types of fraud including account takeover fraud, payment fraud, in-app purchase fraud, device fraud and identity theft. App fraud can be a major for developers and business organizations and it can lead to financial losses and reputational damage.  

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If you haven't invested in them, you must have heard of them! All of it (and more) have become the favorite of many. These currencies are heavily invested in, and cryptocurrency exchanges are helping the mass by facilitating the transaction.

Cryptocurrency has attracted more eyeballs than the much-awaited Spanish show 'Money Heist' in today's shared virtual world. A term once the prerogative of the 'elite' has now cascaded to the masses. Today, the ecosystem, which once had very thin liquidity, is rife with fraudsters and criminals.

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Let's start this topic with a question from a different universe!

Imagine owning a bank and having a vault where lots of money is stored. It has the world's best security systems safeguarding it. All the tools we see in the latest spy movies are implemented – Cameras, thermal visions, laser beams, explosion protection, retina eye scanners, and fingerprint scanners. All state of the art and best of the breed.

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You’re a bank or a brokering organization. It’s that time of the year when you want more and more people to have their bank accounts with you. Or you want more and more people to sign up for a DEMAT account with you. What do you do? Simple! Set up a digital marketing campaign to reach out to your audiences, wherever they are. Look for affiliates who would help to support your ‘sales’. These affiliate marketing strategies help brands increase their sales, visibility, in exchange for a commission when the said objective is increased. It could either be a sales event, a form sign-up event or, in our case an account opening event.

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The pandemic has brought a revolution in the adoption of digital payments among consumers. In the past two years, approximately 68% of Indian consumers have started using mobile payment apps, while 94 percent of Gen Z consumers have started owning mobile wallets. However, with the changing habits of the consumers, the fraudsters are also actively looking for different ways to defraud consumers.

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mFilterIt’s Ad Traffic Validation Suite is a holistic ad-fraud detection and prevention solution. It aims to validate the ad traffic sources using the capabilities of AI, ML, and data science. The Ad Fraud solution ensures to protect the digital advertising spends across platforms like web, app, programmatic, and walled gardens. The solution focuses on a full-funnel approach to prevent the impact of fraudulent practices across the sales funnel and save from further wastage of ad spends for advertisers. 

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Whether you have an online business or an offline store, if you don’t get the targeted audience to connect with your brand, all efforts go in vain. Just imagine, you’re running a campaign to attract traffic from India, and people from South-East Asia are engaging with your ads. This will not only attract people from outside the targeted market but also result in the wastage of your advertising budget on irrelevant results.

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Programmatic has brought a revolutionary change in digital advertising. With its complete automation process, it has made it easier for advertisers to get the best place for their ads. However, every change comes with its own set of challenges. It is a challenging decision for an advertiser to make a move toward the big and promising world of real-time bidding advertising. All the things are shiny, but certainly, some red flags can be avoided to get the best returns on the ad spends...

[mfilterit]

mFilterIt’s Ad Traffic Validation Suite is a holistic ad-fraud detection and prevention solution. It aims to validate the ad traffic sources using the capabilities of AI, ML, and data science. The Ad Fraud solution ensures to protect the digital advertising spends across platforms like web, app, programmatic, and walled gardens.  

The solution focuses on a full-funnel approach to prevent the impact of fraudulent practices across the sales funnel and save from further wastage of ad spends for advertisers.