#Adfrauddetectionsolution

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Apps Running on Incent Walls: A Hidden Risk for Advertisers

Imagine that you onboard affiliates to market your newly launched app. They commit performance, and you start seeing thousands of new installs overnight. You’re at peace that you’re getting a good return out of your marketing investments.

But within a few days, the users start uninstalling your app, engagement drops to near zero and you’re at the same spot where you were on Day 1. Are you thinking what went wrong?

The answer could lie in Incent walls.

A deceptive method used by affiliates to deceive advertisers into thinking their app campaigns are performing. Here users install apps only to earn rewards, not because they genuinely care about the app itself. While this tactic might appear to boost performance metrics, it creates a dangerous illusion of success, leaving advertisers with inflated numbers but little real value.

In this blog, we’ll uncover the risks of incent fraud, how fraudsters manipulate soft KPIs using incentivized traffic, and, most importantly, how advertisers can protect themselves from wasted budgets and misleading campaign results.

Incent Fraud in India, USA, UAE, Saudi Arabia and Southeast Asia.

Click here to read more: Apps Running on Incent Walls: A Hidden Risk for Advertisers

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Types of Mobile Advertising Fraud Across Industries

India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian Digital Advertising ecosystem. Studies estimate that there were 624 million Internet users in India by January 2021 and the number of mobile connections was equivalent to 79% of the total population (1.39 billion is the current population).

Ad Stacking

One of the most common types of mobile ad fraud, ad stacking is a scheme where multiple ads are served and displayed at once, one on top of the other, akin to a stack of folders in offices. This gives a window to immoral publishers to say that the said ad has been served (even though it was technically never visible). This form of ad fraud is also referred to as ad hiding thus can be a major cause of concern especially when a brand awareness campaign is being run.

Click here to read more about types of Mobile Advertising Fraud.

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Click Fraud: Protect Your Ad Campaign

In its simplest form, click fraud is committed using click farms. These are bot-powered or human-powered establishments in developing countries where resources are relatively cheap. Click Fraud in UAE

Since many click farms employ real human beings, their activity closely resembles genuine user behavior, flying under the radar of fraud filters used by advertising platforms. Other click farms employ networks of sophisticated bots that can replicate human activity and pass through the ad platforms’ fraud filters. Click fraud in UAE.

Hit Inflation Attacks: This is perhaps the most notorious form of click fraud. A hit inflation attack redirects users to a website they never intended to visit and clicks on the ads on that website. Click fraud in UAE.

Detecting click fraud is the first line of defense for advertisers. After all, only when you know about instances and sources of click fraud can you take steps to address them. To that end, the click fraud tool can prove helpful. Click Fraud in UAE.

Click here to learn more about the click fraud in UAE.

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Types of Mobile Advertising Fraud Across Industries

India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian Digital Advertising ecosystem. Studies estimate that there were 624 million Internet users in India by January 2021 and the number of mobile connections was equivalent to 79% of the total population (1.39 billion is the current population).

The growth in internet adoption, smartphone usage, and the ongoing Covid19 pandemic has impelled businesses to leverage digital marketing to reach their customers directly on their mobile devices.

This growth, however, comes with its own set of challenges as the internet has become a playground for fraudsters MMA India Report states that 62% of all digital ad fraud occurs on mobile advertising, the most dominant type of digital advertising in India. Increased mobile adoption opens Pandora’s box of opportunities for digital criminals. Thus, one of the many reasons to develop an understanding of the different types of mobile ad fraud and how to detect them across industries.

The ever-evolving ecosystem of mobile devices allows advertisers to deploy ads in varied formats. This provides the fraudsters with a number of ways in which they can trick their victims: from fake installs to attribution manipulation.

Read More...

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Decode the Fraud Series: Cracking Down on Click Spamming

While online fraud perhaps started with email spamming, it has come a long way. Today, ad fraud takes many forms, and it costs digital advertisers several billion dollars. The lure of making quick money has motivated modern fraudsters to employ sophisticated techniques to commit fraud.

Ad fraud techniques such as domain spoofing, cookie stuffing, ad stacking, ad injection, geo masking, and many others are just a few of the many techniques employed by modern fraudsters. Ad fraud is a serious problem that drains budgets and can cause long-term damage by skewing campaign performance data.Read more

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Programmatic Advertising Trends Shaping the Digital Industry

Like always, new technological developments continue revolutionizing the way we conduct business online. However, at the same time, growing concerns around privacy and the subsequent moves by tech giants to address said concerns are also influencing how online businesses reach out to their consumers.

While trends like the declining use of third-party cookies and the rise of stringent privacy laws may make it seem like it is the end of the road for programmatic advertising, the reality is quite the contrary.Read more

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Click Integrity Monitoring- A Shield Against Click Fraud

Every click and impression counts!

The dynamic landscape of digital advertising requires advertisers to maintain the integrity of ad campaigns. It might seem an uphill battle to optimize performance and safeguard the ad spend but proactive monitoring and fortifying their ad campaigns can protect them from menace like click fraud and spamming threats.

The burning question here is — are these efforts enough?Read more

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Challenges In Programmatic Advertising: Know How You Can Combat Them

Programmatic has brought a revolutionary change in digital advertising. With its complete automation process, it has made it easier for advertisers to get the best place for their ads. However, every change comes with its own set of challenges. It is a challenging decision for an advertiser to make a move toward the big and promising world of real-time bidding advertising. All the things are shiny, but certainly, some red flags can be avoided to get the best returns on the ad spends.

Programmatic advertising has portrayed itself as the best solution to traditional advertising. However, some challenges make it hard for advertisers to trust the ad-tech ecosystem blindly. We’re here to spill the beans on how these challenges are directly impacting your ad campaigns and what you can do to protect them.Read more

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MFilterIt partners with brand tech company ProjectX

ProjectX will leverage mFilterIt’s ad tech solutions that will safeguard the digital landscape for its brands.

These include ad fraud solution, brand protection suite, global e-commerce intelligence, direct carrier billing (DCB), value-added services (VAS), and ad fraud solution.  

ProjectX will actively promote mFilterIt’s innovative suite of tools and services to brands in the MENA region with whom it works. Read more

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Decode the Fraud Series: Cracking Down on Click Spamming

While online fraud perhaps started with email spamming, it has come a long way. Today, ad fraud takes many forms, and it costs digital advertisers several billion dollars. The lure of making quick money has motivated modern fraudsters to employ sophisticated techniques to commit fraud.

Ad fraud techniques such as domain spoofing, cookie stuffing, ad stacking, ad injection, geo masking, and many others are just a few of the many techniques employed by modern fraudsters. Ad fraud is a serious problem that drains budgets and can cause long-term damage by skewing campaign performance data.Read more

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Need For Frequency Capping and Transparency in The Digital Advertising Ecosystem

Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like instead of conveying your message to 50 people 2 times, you are just sharing the same message 5 times to just 25 people. That results in more impressions but less reach. Therefore, ensuring frequency caps are enforced becomes paramount.

So, are your ads getting served to the same audience too many times?

Did you know a significant number of impressions are being served on a small number of devices? This challenge prevails across the OTT environments and other mobile app-based placements. This is simply due to a lack of cookie-based measurements on these (cookies don’t work on apps).Read more

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The Rising Threat of Synthetic Identity Fraud: What Every Business Needs to Know

The entire world is connected online, around 64 per cent to be exact. With this, a door of opportunity has opened for businesses across the world. However, with this opportunity comes a responsibility. The businesses are accountable for protecting the consumer’s data safe and providing a seamless experience. However, it is not easy.

With the evolution of the digital landscape, there has been a rapid rise in fraudulent activities. One of them is synthetic identity fraud which costs businesses close to $5 billion in 2024.Read more

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Fraud Exposed Series: Unmasking Device Spoofing and Its Impact on Advertisers!

Ad fraud takes many forms, and device spoofing is one of the most common ones. Spoofing allows fraudsters to hide behind a veil and carry out fraudulent activities.

Unfortunately, because of the lack of awareness and ability to detect device spoofing, advertisers lose millions of dollars to ad fraud. This article will solve both of those problems.

In the upcoming sections, you will learn what device spoofing is, how it is carried out, how it impacts advertisers, and how you can protect your business from mobile ad fraud that uses device spoofing.Read more

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Click Integrity Monitoring- A Shield Against Click Fraud

The dynamic landscape of digital advertising requires advertisers to maintain the integrity of ad campaigns. It might seem an uphill battle to optimize performance and safeguard the ad spend but proactive monitoring and fortifying their ad campaigns can protect them from menace like click fraud and spamming threats.

The burning question here is — are these efforts enough?

Do they protect against ever-evolving sophisticated threats? Is it building trust and transparency along with preventing wastage of ad spend?Read more

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The Rising Threat of Synthetic Identity Fraud: What Every Business Needs to Know

The entire world is connected online, around 64 per cent to be exact. With this, a door of opportunity has opened for businesses across the world. However, with this opportunity comes a responsibility. The businesses are accountable for protecting the consumer’s data safe and providing a seamless experience. However, it is not easy.

With the evolution of the digital landscape, there has been a rapid rise in fraudulent activities. One of them is synthetic identity fraud which costs businesses close to $5 billion in 2024.Read more

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Affiliate Fraud: A Menace in Banking Sector

The digital market has given birth to a plethora of affiliates who’re found across markets and industries of today. Proliferation of internet and rise of digital mediums have injected a new life in the affiliate marketing space by making it far effective than any other marketing strategy. These affiliates have a well-established visitor base which provides partnership opportunities for brands to enter new markets and explore customer base, thus giving your brand a stronger online presence.

The most important aspect of engaging in affiliate campaign is that the outcome is completely performance based. The affiliates are paid a commission only when a desired action takes place thus these affiliates are motivated enough to drive the outcome (through any means) your brand is looking for. However, an increase in ad spend by companies have made affiliate marketing an attractive playground for fraudsters who’re eating away your budgets through affiliate fraud.READ MORE