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dailykhaleej · 5 years ago

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Companies bet on AI cameras to track social distancing, limit liability

Individuals line up at a secure social distance exterior the grocery retailer amid the COVID-19 outbreak in Medford, Massachusetts. Picture Credit score: DailyKhaleej

Oakland, California: Shops and workplaces keen to keep away from spreading the novel coronavirus are equipping present safety cameras with synthetic intelligence software program that may track compliance with well being tips together with social distancing and mask-wearing.

A number of corporations instructed DailyKhaleej the software program will probably be essential to staying open as issues about COVID-19, the respiratory sickness brought on by the virus, persist world wide. It can permit them to present not solely employees and clients, but additionally insurers and regulators, that they’re monitoring and imposing secure practices.

The query turns into whether or not the tech stays after the general public well being drawback goes away, and that’s the actual privateness worry.

– Al Gidari, a privateness professional at Stanford Legislation Faculty

“The last thing we want is for the governor to shut all our projects down because no one is behaving,” stated Jen Suerth, vice chairman at Chicago-based Pepper Building, which launched software program from SmartVid.io this month to detect employees grouping at an Oracle Corp mission in Deerfield, Illinois.

Samarth Diamond plans to deploy AI from Glimpse Analytics as quickly as its sprucing manufacturing facility re-opens in Gujarat, India, whereas two Michigan purchasing facilities owned by RPT Realty may have distancing monitoring from RE Perception in two weeks.

Consumers anticipate the know-how will work as a result of they have already got used related instruments to profile customers coming into shops and discover helmet scofflaws on building websites.

However some know-how consultants that advise retailers and workplace landlords have cautioned shoppers towards introducing new know-how at a chaotic time and investing in instruments which may be wanted just for a interval of months. Privateness activists involved about more and more detailed monitoring of individuals are also urging companies to limit use of the AI to the pandemic.

“The question becomes whether the tech remains after the public health problem goes away, and that is the real privacy fear,” stated Al Gidari, a privateness professional at Stanford Legislation Faculty.

“Video in the store today to ensure social distancing remains to identify shoplifters tomorrow.”

COMPUTER VISION

DailyKhaleej spoke with 16 video analytics corporations, a lot of them startups with just a few million {dollars} in annual income, which have added choices due to the coronavirus. Their programs will be set to produce day by day experiences, which website managers can use to appropriate recurring issues and doc compliance.

Most work on a department of AI know-how often called laptop or machine imaginative and prescient through which algorithms are educated on picture libraries to determine objects with confidence of 80% or larger.

A number of clients stated the know-how, which may price $1,000 or extra yearly to analyze information from a handful of off-the-shelf video cameras, is cheaper than dedicating workers to standing guard. It additionally will be safer, as some guards imposing distancing have clashed with folks protesting security measures, they stated.

Pepper Building’s Suerth stated its SmartVid system has not flagged crowding points but as a result of staffing has been restricted. However Suerth stated that as extra crews arrive, the corporate will have a look at developments to challenge reminders at “tool box talks.” “It’s another set of eyes on the site,” Suerth stated, including that software program is much less susceptible to errors than folks and the “accuracy we’re seeing is really high.” Samarth Diamond supervisor Parth Patel stated he might regulate procedures when the software program identifies spots the place his 4,000 employees are clumping collectively in busy areas. Individuals tagged as not having masks shortly can be provided one by a workforce reviewing digicam feeds, Patel stated.

“It will surely be helpful for the safety of employees and their comfort level, and it will be helpful to show it to authorities that we are adhering” to laws, Patel stated.

Patel stated he has confidence within the algorithms after his household efficiently used laptop imaginative and prescient final yr at supermarkets it owns to depend feminine customers and determine the place to inventory a brand new line of clothes.

RPT Realty, which Chief Government Brian Harper stated had used digicam software program to depend guests over the previous few months at two of the 49 open-air purchasing facilities it owns in the US, is shifting to assess tenants’ compliance with decreased occupancy laws throughout 5 malls.

It additionally plans to assist shoppers determine when to store by utilizing know-how from startup WaitTimes to analyze strains of individuals ready to enter shops, a phenomenon that has grow to be widespread throughout the pandemic as a part of social distancing efforts.

Signage will inform customers of the nameless counting, in accordance to Harper.

“You can never have too much data at your hands,” Harper stated.

However calculating whether or not individuals are six toes (1.eight meters) aside and detecting objects similar to face masks are all novel makes use of now being examined and launched on accelerated schedules.

Some startups even promise to spot sneezing and coughing, claims that drew skepticism from some specialists.

“Most solutions will be in uncharted territory, without a proven track record, and likely susceptible to false-positives and bugs,” stated Vinay Goel, a former Google Maps product chief who’s now chief digital merchandise officer on the tech unit of actual property companies big Jones Lang LaSalle Inc.

Beside prices, companies are involved AI will set off too many experiences of non-problems, like a household strolling shut collectively in an aisle, retail consultants stated.

Indyme, a know-how vendor that works with BevMo!, Workplace Depot and different U.S. retailers, stated that its shoppers have most well-liked rudimentary containers that may depend folks at entrances and mechanically announce, “For your safety, please maintain a social distance of six feet, thank you.”

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jennellqgwhittemorekf29insu-blog · 6 years ago

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sirlennon · 7 years ago

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Top 7 Trends In SEO 2019 To Watch

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Video can end up being an important contributor to your own overall SEO and digital advertising strategy, but it's important in order to be superior on how movie is going to help a person achieve your marketing and SEARCH ENGINE OPTIMIZATION goals. If you have got ever been into black-hat SEARCH ENGINE OPTIMIZATION, spam, and un-natural links, Search engines will never forgive you plus you could be penalized by google at any time. As mentioned earlier, SEO firms are usually the most certified in working with various verticals of online marketing, mainly owing to the nature of their particular work. Monitoring: Often overlooked, but one associated with the most important areas associated with successful SEO, this section strolls through how you can monitor your success and tie your own efforts back to real visitors and business, which gives a person the chance to future fine-tune and optimize your programs. Register and raise the free donation for SEO Birmingham every time you shop on-line. Local SEO - Optimize that localized content on your web site to properly leverage local alerts, online reviews and business results. Learn more about content material optimization for SEO here. Along with paid-search it offers a very focused audience, visitors referred by SEARCH ENGINE OPTIMIZATION will only visit your web site if they are seeking particular home elevators your products or even related content. From keyword padding to link buying, the SEARCH ENGINE OPTIMIZATION landscape has seen numerous black-hat tricks — and Google often catches on. Chris Gregory, founder plus managing partner at Jacksonville dependent firm, DAGMAR Marketing, predicts that will AI and machine learning might have a big impact upon SEO in 2019 and SEOs who aren't technical will end up being left in the dust. Some SEO specialists also advise that anchor textual content should be varied as a lot of pages linking to one web page using the same anchor textual content may look suspicious to look motors. SEO trickery such while keyword ‘stuffing' in irrelevant articles simply won't cut it throughout the current day, with Google's algorithm taking over 200 components to ensure that it's search positions provide results with valid plus authoritative sites, it is close to on impossible to accomplish anything additional than work with the lookup engines to make sure top rated quality SEO results. From a SEARCH ENGINE OPTIMIZATION perspective, the principal keyword ought to be at the beginning adopted by the other relevant key phrases. This guide is usually made to describe all locations of SEO—from locating the terms plus phrases (keywords) that generate visitors to your website, to producing your internet site friendly to search motors, to building links and advertising the unique associated with your own site. With no SEO, a website can become invisible to search engines. On-page SEO refers to be able to every strategy, technique, and device you utilize within your web-site to optimize your web webpages and content for search motors like google. Today, the quality of inbound links is evaluated higher compared to their quantity and may add your SEO efforts. Research engine optimization (SEO) tools assist companies position themselves to obtain a favorable ranking in internet search engine results. The particular second biggest SEO trend within 2019 will be voice lookup. Wish long past mobile search plus voice-search being a ‘trend' -- they are the full upon normal now, outdoing desktop lookup in both volume and SEO-favorability. Rather compared to marketing at people, you require to make it possible regarding them to find you whenever they want you, and that is where SEO is available within. Prior To going BlowFish SEO full Time, Robert Headed very successful internet incoming marketing campaigns for Bella Sante Day Spa's of Boston plus Red Door Spas increasing their particular yearly Gift Card Sales simply by over 400% and increasing consumer appointments over 300%. In 2019 and further than, the majority of the on-line searches will be in the particular form of conversation, and because a result, the online internet marketers will give more importance in order to artificial intelligence keywords for marketing of the web content.

SEO companies are able to track almost every aspect of their technique, like increases in rankings, visitors and conversions. The strategies which were the simplest (reciprocal links or directory submissions) perform not work anymore, therefore the particular SEOs spend a lot associated with time trying different approaches. The particular Moz Pro is another collection of Tools that check the particular important factors related to your own website's search ranking. Selection of key phrases or phrases plays an essential component in an SEO campaign given that it saves you the photos in the dark. In 2019 the particular digital marketing companies can anticipate a lot of voice queries, and by 2020, about 50 percent of the searches will become either voice searches or image-based searches. Read our Mobile SEO 2019 Checklist before you decide in order to implement. The particular first element of optimizing images is usually including your keywords in the particular image file name (seo_guide. jpg). The inevitable adjustments that will occur in SEARCH ENGINE OPTIMIZATION in the near future are usually abolition of keywords stuffing plus spam backlinks, real-time personalized customer support by online marketers, improvement within the quality of visual content material as a result of advancement of video SEO, optimization associated with websites with conversational keywords plus generating massive quantity of current data. SEARCH ENGINE OPTIMIZATION remains one of the lengthy term marketing strategies that function best for companies that are usually looking to improve their on the internet visibility. SEO or the particular Search Engine Optimization is certainly an method of increasing visitors generation for an internet company. Cisco approximated that by 2019, video will certainly make up 80% of almost all consumer internet traffic. In line along with the previous point, SEOs may consider various landing pages along with proper keywords, meta tags plus the overall website structure through the SEO point of look at. Including relevant key phrases in the title, URL, plus headers of the page plus making sure that a site is crawlable are actions that will site owners can take in order to improve the SEO of their own site. To fulfill intent and position well in the long work, build your SEO marketing technique around topics, not keywords When you do that, there are plenty of a person can naturally optimize for essential keywords, anyway. Artificial cleverness (AI) and voice searches are usually two technologies that are currently affecting SEO but will probably have an even bigger influence in 2019 and the yrs to come. They are usually also great for video SEARCH ENGINE OPTIMIZATION, and get great organic rating online and Google. Remember keywords are usually the KEY in SEO composing guidelines. It deeply analyze your web site and reveals each opportunity regarding your SEO improvement by concentrating on key factors like interpersonal media, technologies, local SEO, site visitors, usability, search ranking efforts plus mobile SEO. A SEO advisor or agency can audit your own site and appear at just how it is performing against your own most important keywords. By merging a fresh way to work along with SEO and prioritized lists associated with recommendations—not to mention competitor evaluation and keyword monitoring—Siteimprove SEO is usually your all-in-one tool to develop traffic, prove ROI, and effortlessly create content. All the SEO tendencies listed here may have started in late 2017 or earlier 2018, but their true advantage could be reaped in 2019. Google's Ruben Mueller said on Twitter, along with the disclaimer of him placing his user hat on (ofcourse not Google hat), that relabeling older content as new, with simply no additional changes is a poor SEO hack. All of us associated with creatives, designers & developers function alongside our SEO & content material teams to ideate, research, style & create remarkable infographics and interactive content for brands that will get shared across the internet. Contemporary SEO strategy will be the process associated with organizing a website's content simply by topic, which helps engines like google realize a user's intent when looking. Page loading time is dependent upon Page Load speed, Web page loading time is one associated with the important factors in Portable SEO 2017. Sociable Media as a platform can not be ignored in any SEARCH ENGINE OPTIMIZATION plan. Seo stands intended for search engine optimization, when a person are searching for an SEARCH ENGINE OPTIMIZATION or Search Engine Optimization Organization then you needs to appear for various factors which may have a favorable and bad affect on your business. BrightLocal offers been helping local businesses, multi-location businesses and SEO professionals realize and boost their positions in the particular local search market since yr. That is where search engine optimization, or even SEO, is available in. Right here are the best conferences in order to learn more about SEO (and digital marketing) in 2018 plus 2019. Every little or multi-location company can develop their business and attract even more customers using Local SEO techniques In this article we clarify what local search optimization is usually, and why using a nearby SEO company can help enhance your online visibility. It provides an introduction in order to the basics of search motors and SEO, and then grows into more advanced topics. Black hat SEO is the group of unethical practices in order to improve rankings of the web site in the search engine outcomes page. SEO Wise Links provides automatic SEO advantages for your site in inclusion to custom keyword lists, from it and much more. Detailed with this Bruce Clay SEO tutorial are reliable strategies that aim to enhance both internal and external elements that influence search ranking. To demonstrate, if you we're seeking to end up being found locally when users appear for SEO services in your own area, and you're based within Wales, one such search phrase you might look to optimize for may be "SEO wales". Search Engine Optimizers (SEO's) are people who optimize internet sites to make them show upward higher on search engines plus gain more website visitors. 55 The difference from SEO is the majority of simply depicted as the distinction between paid and unpaid concern ranking searching results. I get into much more detail in SEO Titles on pages: 15-Point Checklist for B2B and B2C Brands, which explains how one can work in relevant keywords that will accurately reflect the page content material. Are good nevertheless SEO potential may be decrease in comparison to single links. The education and learning behind our SEO expertise had been developed from years and yrs of learning from mistakes marketing and advertising with our other businesses. Our own in-depth guide contains the most recent SEO best practices so a person can improve how your content appears in search results, plus get more traffic, leads, plus sales. Keyword analysis definitely belongs to the SEARCH ENGINE OPTIMIZATION basics. I'll start by stating that social press and SEO are heavily linked to each other. Black head wear SEO attempts to improve search positions in ways that are disapproved of with the search engines, or even involve deception. This particular is more tedious and tasking than inorganic SEO because this particular is how all the key phrases get a full blast associated with attention. SEO: It stands for Lookup Engine Optimization. Within this post, we'll break this down in the complete first timers guide to SEO: what SEARCH ENGINE OPTIMIZATION is, how it works, exactly what factors affect search and exactly what sorts of changes you may make today to improve your own search optimization. The no follow hyperlink has been contradicted many instances over where SEO is included and it depends on the particular web owner concerning if these people allow them on the web site or not.

Search engine marketing (SEO) is one of typically the most important marketing considerations upon your studio website. SEO might generate a sufficient return upon investment However, search engines are usually not covered organic search visitors, their algorithms change, and right now there are no guarantees of ongoing referrals. A great starting point whenever using keywords for SEO will be to identify existing pages that will may use some optimization. These are called keywords, plus as you will see, they will are an important part associated with SEO. In fact, this particular will actually hurt your cyberspace SEO because search engines such as google will recognize it because keyword stuffing - or the particular act of including keywords particularly to rank for that key phrase 5 Great Lessons You Can Learn From SEO 2019, rather than to answer the person's question. Just before we begin, one thing a person want to keep in thoughts when using one of the following SEARCH ENGINE OPTIMIZATION elements is not to overdo it. You might be enticed to shove a lot associated with keywords onto your pages, yet that is not the objective. In situation you create links to additional websites and reverse, it can improve your SEO ranking. Really Cisco predicts that globally, on-line video traffic will be eighty percent of all consumer Web traffic by 2019 (a amount that is up from sixty four percent in 2014). I've bookmarked therefore many SEO websites and sources that it's overwhelming to also look at. Link authority is the major component of SEO, yet purchasing links is forbidden simply by Google, Bing, and other lookup engines. When a person think of a white head wear you may think of the particular Kentucky Derby or even a Royal Wedding ceremony but in SEO speak this means the group of methods involving the best practice, the particular ones that earn you just about all of the gold stars plus brownie points, the ones that will don't use bad manipulations to get traction or ranking, but individuals who do what they perform to the best of their own abilities, create wonderful content plus follow all the rules. Also, well worth bearing in mind is of which Google pay attention to tendencies and what their customers need, if you want to keep ahead of the game in addition to make sure your SEO will be fit for any 2019 audience, this is worth ensuring you in addition include SEO techniques that embrace newer trends such as words searching. Our own search engine optimisation (SEO) providers are designed to increase presence inside the algorithmic (natural”, organic”, or free”) search results in order to deliver high quality, targeted visitors aimed at your website. We might suggest them as an agency for the range of digital marketing solutions from content marketing and on-page SEO. In short, we think that SEO in 2019 may have to shift focus also more towards answering people's queries and solving people's problems. With this SEO article composing guidelines formula it pleases the particular search engines and the visitors reading the content. Search Engine Search engine optimization Starter Guide — This manual was written by Google and possesses many SEO best practices with regard to webmasters.

If you may look after SEO, you may get lost among the trillions of links out there. Heading forward SEOs have to end up being able to quantitatively show the particular value of their online marketing and advertising by identifying and implementing Crucial Performance Indicators (KPIs) that can demonstrate the value added simply by their SEO initiatives. The topic cluster model is usually your way forward in SEARCH ENGINE OPTIMIZATION this year, but it's not really the only method to obtain your website content to position higher once it's been made. WIthout simple SEO in location, your business may not become a result on the lookup engines when a customer is usually specifically searching for your company! SEO information can help improve your sociable efforts, and social media may help with the search rankings. Within his book Ultimate Explained Customization Your Website, SEO and web marketing expert Jon Rognerud displays you how to develop a top of the line website and get top rank on all search engines. 00: 38 SEO is definitely heading towards voice search. SpyFu will be really a paid tool that will uses 11 years of traditional data to help you discover your competitors' most profitable key phrases and the keywords they've utilized for SEO and ads. The reality is that on-site navigation hackers like search bar with smart autocomplete, internal linking with point texts or immediate customer assistance boost both UX and SEARCH ENGINE OPTIMIZATION. Even though it is difficult to assume about the adjustments that might take place inside 2019, but we know regarding sure what SEO trends involving 2018 will take greater dominance in 2019.

If their business does not have SEARCH ENGINE OPTIMIZATION Internet marketing strategies, she or even he will need help through SEO experts. One of the particular most commonly asked questions, Light hat SEO in layman's vocabulary is applying the right methods along with a legal strategy to boost your ranking plus increase your popularity. To help our own client's future-proof their businesses plus maximize online Return on Purchase (ROI), we have caused our own global partners to develop a good SEO methodology that aligns along with Google's recommended best practices. Off-page SEO will assist make your website most well-known and visible on the internet, so you can get even more traffic and users for your own website and product. You might be the proprietor of a growing and growing business, the webmaster of the dozen sites, the SEO expert in the Web agency or the DIY SEO ninja passionate regarding the mechanics of Search: this particular guide is meant for a person. On their firm blog, Demand Wave also provides a great article about 2016's tops trends in B2B electronic marketing and SEO. Let's take a explore some roles that cultural media plays in SEO. You will craft the SEO strategy around the keyword phrases that will lead customers in order to your most profitable products. Google for example, states that will the no follow link end up being taken literally as well because the link will not end up being followed at all however within reports done for SEO reasons it shows some conflict in order to this. SEO & Content Marketing Software for eCommerce Business, Agencies and Enterprises. Calib Backe, SEO Manager for Walnut Holistics, writes that mobile plus voice are going to carry on their domination of importance because we rely on desktop much less and less. If much associated with your competitors has hired SEARCH ENGINE OPTIMIZATION firms to focus on 10-20 keywords within a moderately competitive industry, after that you will have to spend a small more. The Google Research Console may be the most essential SEO tool on the globe. No BS. In the event that you're done with the worn out cliches told over and more than again at SEO Conferences, and then you're prepared to experience UnGagged - an UnConventional SEO and even Digital Marketing conference that gives real-world results. SEO is a good acronym for the phrase "search engine optimization. " Search motor optimization is about doing specific issues to your website to push even more traffic to it so that will you can increase online product sales - and traffic. By 2019, the method we search might not alter completely, but these new technology will definitely change the way all of us build links, engage users, plus generate leads through content marketing and advertising. Site Champion® increases site visitors by helping shoppers find your own products in search engines by means of increased keyword rankings using SEARCH ENGINE OPTIMIZATION automation. While link quantity is nevertheless important, content creators and SEARCH ENGINE OPTIMIZATION professionals are realizing that hyperlink quality is now more essential than link quantity, and since such, creating shareable content could be the very first step to earning valuable hyperlinks and improving your off-page SEARCH ENGINE OPTIMIZATION. It's maybe not an ideal SEO page title because of the multiple distinct services, however the structure might give rise to rankings for some long-tail keyword phrases. SEOs will have to collaborate carefully with designers and developers in order to prioritize technical SEO and functionality search engine ranking factors to achieve a competitive edge. Further SEO Smart hyperlinks allows you to set upward your personal keywords and set associated with matching URLs. When search engine optimization SEO will not involve ethical practices, the particular website may have low presence on Google as well as be eliminated from the Google index. An SEO technique will be considered white hat if this conforms to the search engines' guidelines and involves no deceptiveness. As an SEO, which indicates that you have to considerably raise your standards around high quality content and links in purchase to achieve top search motor rankings. Most SEO focuses on customizing Blog9T for Google's search engine, which usually dominates the overall search marketplace with a share of more than 90%. 7. Social indicators may even become more essential to SEO as time passes. Solitary Grain is really a electronic marketing agency that helps businesses like Uber, Amazon and Salesforce grow their revenues online making use of SEO plus paid advertising. This will certainly be a growth chance intended for content marketing-specific agencies and the necessary and justified budget range item for in-house SEO groups. SEO includes both technical and creative components needed to improve rankings, drive visitors, and increase awareness in lookup engines. Join us for a new three-day, one-track conference full associated with forward-thinking, tactical sessions in SEARCH ENGINE OPTIMIZATION, growth marketing, the mobile scenery, analytics, content marketing, and even more. The objective involving SEO is to get a new website ranked as high while possible on search engines, like Google. In the event that you are improving user knowledge by focusing primarily on the particular quality of the MC associated with your pages and avoiding -- even removing - old-school SEARCH ENGINE OPTIMIZATION techniques - those certainly are usually positive steps to getting even more traffic from Google in 2018 - and the type associated with content performance Google rewards will be in the end largely from least about a satisfying consumer experience. For instance, when I'm logged in to Google+ and We search for SEO, I have the following in my top 5 search results. Black head wear SEO practice involves breaking just about all of the rules and rules of the search engine. Every time you notice or hear the phrase lookup engine optimization, ” substitute exactly what create quality and indicating relevance” and you'll have the correct mindset permanently SEO work. SEOs conveniently call this effect ‘domain authority' and it appeared in order to be related to ‘PageRank' : the system Google started in order to rank the web within 1998. In case you have more time plus are keen to follow the particular SEO industry, subscribe to Moz and Search Engine Land. Integrating these keywords into the blog post allows you to add range while still retaining SEO strength.

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alanajacksontx · 7 years ago

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A cheat sheet to Google algorithm updates from 2011 to 2018

Google makes changes to its ranking algorithm almost every day. Sometimes we know about them, sometimes we don’t. Some of them remain unnoticed, others turn the SERPs upside down. So, this cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates.

Panda

It all started changing in 2011 when Google introduced its first ever Panda algorithm update, the purpose of which was to improve the quality of search results by down-ranking low quality content. This is how Panda marked the beginning of Google’s war against grey-hat SEO. For 5 long years it had been a separate part of a wider search algorithm until 2016 when Panda became part of Google’s core algorithm. As stated by Google, this was done because the search engine doesn’t expect to make major changes to it anymore.

Main Focus

duplicate content

keyword stuffing

thin content

user-generated spam

irrelevant content

Best Practice

The very first thing to focus your attention on is internally duplicated content. I can recommend carrying out site audits on a regular basis in order to make sure there are no duplication issues found on your site.

External duplication is yet another Panda trigger. So, it’s a good idea to check suspected pages with Copyscape. There are, however, some industries (like online stores with numerous product pages) that simply cannot have 100% unique content. If that’s the case, try to publish more original content and make your product descriptions as outstanding as you can. Another good solution would be letting your customers do the talking by utilizing testimonials, product reviews, comments, etc.

The next thing to do is to look for pages with thin content and fill them with some new, original, and helpful information.

Auditing your site for keyword stuffing is also an obligatory activity to keep Panda off your site. So, go through your keywords in titles, meta description tags, body, and H1 for making sure you’re not overusing keywords in any of these page elements.

Penguin

Penguin update launched in 2012 was Google’s second step towards fighting spam. In a nutshell, the main purpose of this algorithm was (and still is) to down-rank sites whose links it deems manipulative. Just like Panda, Penguin has also become part of Google’s core algorithm since 2016. So, it now works in real-time constantly taking a look at your backlink profile to determine if there’s any link spam.

Main Focus

Links from spammy sites

Links from topically irrelevant sites

Paid links

Links with overly optimized anchor text

Best Practice

The very first thing to do here is to identify harmful links. It’s worth saying that various software use different methods and formulas to determine the harmfulness of a certain link. Luckily, SEO SpyGlass’s Penalty Risk metric uses the same formula as Penguin does.

After you’ve spotted the spammers, try to request removal of the spammy links in your profile by contacting the webmasters of the sites that link to you. But if you’re dealing with tons of harmful links or if you don’t hear back from the webmasters, the only option to go for is to disavow the links using Google’s Disavow tool.

Another thing that I can highly recommend making your habit is monitoring link profile growth. The thing is any unusual spikes in your link profile can be a flagger that someone has spammed on your site. Most probably you won’t be penalized for one or two spammy links, but a sudden influx of toxic backlinks can get you in trouble. And on the whole, it’s of the greatest advantage to check all the newly acquired links.

EMD

The Exact Match Domain update was introduced by Google in 2012 and is exactly what it’s called. The intent behind this update was to target exact match domains that were also poor quality sites with thin content. This was done because back in the days SEOs would skyrocket in search results by buying domains with exact match keyword phrases and building sites with extremely thin content.

Main Focus

Exact match domains with thin content

Best Practice

There’s nothing wrong with using an exact match domain. The only condition for you to be on the safe side is to have quality content on your website. What is more, I wouldn’t advise you to remove low quality pages entirely, try to improve your already existing ones with new, original content instead.

It’s also a good idea to run link profile audits on a regular basis to identify spammy inbound links that have low trust signals and sort them out. After that, it’s only right and logical to start building quality links as they are still the major trust and authority signals.

Pirate

You probably still remember the days when sites with pirated content were ranking high in the search results and piracy used to be all over the Internet. Of course, that had to be stopped, and Google reacted with the Pirate Update which was rolled out in 2012 and aimed to penalize websites with a large amount of copyright violations. Please note that there’s no way the update can entail your website being removed from index, it can only penalize it with lower rankings.

Main Focus

Best Practice

There’s not much to advise here. The best thing you can do is publishing original content and not distributing others’ content without the copyright owner’s permission.

As you may know, the war with piracy is still not won. So, if you’ve noticed that your competitors use pirated content, it’s only fair to help Google and submit an official request using the Removing Content From Google tool. After that, your request will be handled by Google’s legal team, who can make some manual adjustments to indexed content or sites.

Hummingbird/RankBrain

Starting from 2013, Google has set a course for better understanding of search intent. So, it introduced Hummingbird in the same year and then RankBrain in 2015. These two updates complement one another quite well as they both serve for interpreting search intent behind a certain query. However, Hummingbird and RankBrain do differ a bit.

Hummingbird is Google’s major algorithm update that deals with understanding search queries (especially long, conversational phrases rather than individual keywords) and providing search results that match search intent.

And RankBrain is a machine learning system that is an addition to Hummingbird. Based on historical data on previous user behavior, it helps Google process and answer unfamiliar, unique, and original queries.

Main Focus

Long-tail keywords

Unfamiliar search queries

Natural language

User experience

Best Practice

It’s a good idea to expand your keyword research paying special attention to related searches and synonyms to diversify your content. Like it or not, but the days when you could solely rely on short-tail terms from Google AdWords are gone.

What is more, with search engines’ growing ability to process natural language, unnatural phrasing, especially in titles and meta descriptions can become a problem.

You can also optimize your content for relevance and comprehensiveness with the help of competitive analysis. There are a lot of tools out there that provide TF-IDF analysis. It can help a lot with discovering relevant terms and concepts that are used by a large number of your top-ranking competitors.

Besides all the above mentioned factors, don’t forget that it’s crucial to work on improving user experience. It’s a win-win activity as you’ll provide your users with better experience and won’t be down-ranked in SERPs. Keep an eye on your pages’ user experience metrics in Google Analytics, especially Bounce Rate and Session Duration.

Pigeon/Possum

Both Pigeon and Possum are targeting local SEO and were made to improve the quality of local search results. The Pigeon Update rolled out in 2014 was designed to tie Google’s local search algorithm closer to the main one. What’s more, location and distance started to be taken into consideration while ranking the search results. This gave a significant ranking boost to local directory sites as well as created much closer connection of Google Web search and Google Map search.

Two years later, when the Possum Update was launched, Google started to return more varied search results depending on the physical location of the searcher. Basically, the closer you are to a business’s address, the more chances you have to see it among local results. Even a tiny difference in the phrasing of the query now produces different results. It’s worth mentioning that Possum also somehow boosted businesses located outside the physical city area.

Main Focus

Showing more authoritative and well-optimized websites in local search results

Showing search results that are closer to a searcher’s physical location

Best Practice

Knowing that factors applicable to traditional SEO started to be more important for local SEO, local businesses owners now need to focus their efforts on on-page optimization.

In order to be included in Google’s local index, make sure to create a Google My Business page for your local business. What is more, keep an eye on your NAP as it needs to be consistent across all your local listings.

Getting featured in relevant local directories is of the greatest importance as well. It’s worth mentioning the Pigeon update resulted in a significant boost of local directories. So, while it’s always hard to rank in the top results, it’s going to be much easier for you to get included in the business directories that will likely rank high.

Now that the location from where you’re checking your rankings influences a lot the results you receive, it’s a good idea to carry out geo-specific rank tracking. You just need to set up a custom location to check positions from.

Fred

Google Fred is an unofficial name of another Google update which down-ranked websites with overly aggressive monetization. The algorithm hunts for excessive ads, low-value content, and websites that offer very little user benefit. Websites that have no other purpose than to drive revenue rather than providing helpful information are penalized the hardest.

Main Focus

Aggressive monetization

Misleading or deceptive ads

User experience barriers and issues

Poor mobile compatibility

Thin content

Best practice

It’s totally fine to put ads on your website, just consider scaling back their quantity and consider their placement if they prevent users from reading your content. It would be also nice to go through Google Search Quality Rater Guidelines to self-evaluate your website.

Just as usual, go on a hunt for pages with thin content and fix them. And of course, continue working towards improving user experience.

Mobile Friendly Update/Mobile-first indexing

Google’s Mobile Friendly Update (2015), also known as Mobilegeddon, was designed to ensure that pages optimized for mobile devices rank higher in mobile search and down-rank not mobile friendly webpages. However, soon it has become not enough just to up-or down-rank sites according to their mobile friendliness. So, this year Google introduced mobile-first indexing according to which it started to index pages with the smartphone agent in the first place. Moreover, websites that only have desktop versions have been indexed as well.

Main Focus

All sites (both mobile-friendly and not)

Best Practice

If you’re curious whether your site has been migrated to mobile-first indexing or not, check out your Search Console. If you didn’t receive a notification, it means that your website is not included in mobile-first index yet. What is more, make sure that your robots.txt file doesn’t restrict Google bot from crawling your pages.

If you still haven’t adapted your website for mobile devices, the time to join the race is now. There are a few mobile website configurations for you to pick from, but Google’s recommendation is responsive design. If your website is already adapted for mobile devices, run the mobile friendly test to see if it meets Google’s objectives.

If you have a dynamic serving or separate URLs make sure that your mobile site contains the same content as your desktop site. What is more, structured data as well as metadata should be present on both versions of your site.

For more detailed information, consider other recommendations on mobile-first indexing from SMX Munich 2018.

Page Speed Update

And now on to the Page Speed Update that rolled out in July of this year which has finally made page speed a ranking factor for mobile devices. According to this update, faster websites are supposed to rank higher in search results. In light of this, our team conducted an experiment to track correlation between page speed and pages’ positions in mobile SERPs after the update.

It turned out that a page’s Optimization Score had a strong correlation to its position in Google search results. And what is more important, slow sites with high Optimization score were not hit by the update. That brings us to a conclusion that Optimization is exactly what needs to be improved and worked on in the first place.

Main Focus

Slow sites with low Optimization score

Best Practice:

There are now 9 factors that do influence Optimization Score officially stated by Google. So, after you’ve analyzed your mobile website’s speed and spotted (hopefully not) its weak places, consider these 9 rules for Optimization Score improvement.

Try to avoid landing page redirects

Reduce your file’s size by enabling compression

Improve the response time of your server

Implement a caching policy

Minify resources (HTML, CSS, JavaScript)

Optimize images

Optimize CSS delivery

Give preference to visible content

Remove render-blocking JavaScript

from IM Tips And Tricks https://searchenginewatch.com/cheat-sheet-google-algorithm-updates-2011-2018 from Rising Phoenix SEO https://risingphxseo.tumblr.com/post/178917490795

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oscarkruegerus · 7 years ago

Text

A cheat sheet to Google algorithm updates from 2011 to 2018

Panda

Main Focus

duplicate content

keyword stuffing

thin content

user-generated spam

irrelevant content

Best Practice

The next thing to do is to look for pages with thin content and fill them with some new, original, and helpful information.

Penguin

Main Focus

Links from spammy sites

Links from topically irrelevant sites

Paid links

Links with overly optimized anchor text

Best Practice

EMD

Main Focus

Exact match domains with thin content

Best Practice

Pirate

Main Focus

Best Practice

There’s not much to advise here. The best thing you can do is publishing original content and not distributing others’ content without the copyright owner’s permission.

Hummingbird/RankBrain

Main Focus

Long-tail keywords

Unfamiliar search queries

Natural language

User experience

Best Practice

What is more, with search engines’ growing ability to process natural language, unnatural phrasing, especially in titles and meta descriptions can become a problem.

Pigeon/Possum

Main Focus

Showing more authoritative and well-optimized websites in local search results

Showing search results that are closer to a searcher’s physical location

Best Practice

Knowing that factors applicable to traditional SEO started to be more important for local SEO, local businesses owners now need to focus their efforts on on-page optimization.

Fred

Main Focus

Aggressive monetization

Misleading or deceptive ads

User experience barriers and issues

Poor mobile compatibility

Thin content

Best practice

Just as usual, go on a hunt for pages with thin content and fix them. And of course, continue working towards improving user experience.

Mobile Friendly Update/Mobile-first indexing

Main Focus

All sites (both mobile-friendly and not)

Best Practice

For more detailed information, consider other recommendations on mobile-first indexing from SMX Munich 2018.

Page Speed Update

Main Focus

Slow sites with low Optimization score

Best Practice:

Try to avoid landing page redirects

Reduce your file’s size by enabling compression

Improve the response time of your server

Implement a caching policy

Minify resources (HTML, CSS, JavaScript)

Optimize images

Optimize CSS delivery

Give preference to visible content

Remove render-blocking JavaScript

from Digtal Marketing News https://searchenginewatch.com/cheat-sheet-google-algorithm-updates-2011-2018

0 notes

kellykperez · 7 years ago

Text

A cheat sheet to Google algorithm updates from 2011 to 2018

Panda

Main Focus

duplicate content

keyword stuffing

thin content

user-generated spam

irrelevant content

Best Practice

The next thing to do is to look for pages with thin content and fill them with some new, original, and helpful information.

Penguin

Main Focus

Links from spammy sites

Links from topically irrelevant sites

Paid links

Links with overly optimized anchor text

Best Practice

EMD

Main Focus

Exact match domains with thin content

Best Practice

Pirate

Main Focus

Best Practice

There’s not much to advise here. The best thing you can do is publishing original content and not distributing others’ content without the copyright owner’s permission.

Hummingbird/RankBrain

Main Focus

Long-tail keywords

Unfamiliar search queries

Natural language

User experience

Best Practice

What is more, with search engines’ growing ability to process natural language, unnatural phrasing, especially in titles and meta descriptions can become a problem.

Pigeon/Possum

Main Focus

Showing more authoritative and well-optimized websites in local search results

Showing search results that are closer to a searcher’s physical location

Best Practice

Knowing that factors applicable to traditional SEO started to be more important for local SEO, local businesses owners now need to focus their efforts on on-page optimization.

Fred

Main Focus

Aggressive monetization

Misleading or deceptive ads

User experience barriers and issues

Poor mobile compatibility

Thin content

Best practice

Just as usual, go on a hunt for pages with thin content and fix them. And of course, continue working towards improving user experience.

Mobile Friendly Update/Mobile-first indexing

Main Focus

All sites (both mobile-friendly and not)

Best Practice

For more detailed information, consider other recommendations on mobile-first indexing from SMX Munich 2018.

Page Speed Update

Main Focus

Slow sites with low Optimization score

Best Practice:

Try to avoid landing page redirects

Reduce your file’s size by enabling compression

Improve the response time of your server

Implement a caching policy

Minify resources (HTML, CSS, JavaScript)

Optimize images

Optimize CSS delivery

Give preference to visible content

Remove render-blocking JavaScript

source https://searchenginewatch.com/cheat-sheet-google-algorithm-updates-2011-2018 from Rising Phoenix SEO http://risingphoenixseo.blogspot.com/2018/10/a-cheat-sheet-to-google-algorithm.html

0 notes

bambiguertinus · 7 years ago

Text

A cheat sheet to Google algorithm updates from 2011 to 2018

Panda

Main Focus

duplicate content

keyword stuffing

thin content

user-generated spam

irrelevant content

Best Practice

The next thing to do is to look for pages with thin content and fill them with some new, original, and helpful information.

Penguin

Main Focus

Links from spammy sites

Links from topically irrelevant sites

Paid links

Links with overly optimized anchor text

Best Practice

EMD

Main Focus

Exact match domains with thin content

Best Practice

Pirate

Main Focus

Best Practice

There’s not much to advise here. The best thing you can do is publishing original content and not distributing others’ content without the copyright owner’s permission.

Hummingbird/RankBrain

Main Focus

Long-tail keywords

Unfamiliar search queries

Natural language

User experience

Best Practice

What is more, with search engines’ growing ability to process natural language, unnatural phrasing, especially in titles and meta descriptions can become a problem.

Pigeon/Possum

Main Focus

Showing more authoritative and well-optimized websites in local search results

Showing search results that are closer to a searcher’s physical location

Best Practice

Knowing that factors applicable to traditional SEO started to be more important for local SEO, local businesses owners now need to focus their efforts on on-page optimization.

Fred

Main Focus

Aggressive monetization

Misleading or deceptive ads

User experience barriers and issues

Poor mobile compatibility

Thin content

Best practice

Just as usual, go on a hunt for pages with thin content and fix them. And of course, continue working towards improving user experience.

Mobile Friendly Update/Mobile-first indexing

Main Focus

All sites (both mobile-friendly and not)

Best Practice

For more detailed information, consider other recommendations on mobile-first indexing from SMX Munich 2018.

Page Speed Update

Main Focus

Slow sites with low Optimization score

Best Practice:

Try to avoid landing page redirects

Reduce your file’s size by enabling compression

Improve the response time of your server

Implement a caching policy

Minify resources (HTML, CSS, JavaScript)

Optimize images

Optimize CSS delivery

Give preference to visible content

Remove render-blocking JavaScript

from Digtal Marketing News https://searchenginewatch.com/cheat-sheet-google-algorithm-updates-2011-2018

0 notes

evaaguilaus · 7 years ago

Text

A cheat sheet to Google algorithm updates from 2011 to 2018

Panda

Main Focus

duplicate content

keyword stuffing

thin content

user-generated spam

irrelevant content

Best Practice

The next thing to do is to look for pages with thin content and fill them with some new, original, and helpful information.

Penguin

Main Focus

Links from spammy sites

Links from topically irrelevant sites

Paid links

Links with overly optimized anchor text

Best Practice

EMD

Main Focus

Exact match domains with thin content

Best Practice

Pirate

Main Focus

Best Practice

There’s not much to advise here. The best thing you can do is publishing original content and not distributing others’ content without the copyright owner’s permission.

Hummingbird/RankBrain

Main Focus

Long-tail keywords

Unfamiliar search queries

Natural language

User experience

Best Practice

What is more, with search engines’ growing ability to process natural language, unnatural phrasing, especially in titles and meta descriptions can become a problem.

Pigeon/Possum

Main Focus

Showing more authoritative and well-optimized websites in local search results

Showing search results that are closer to a searcher’s physical location

Best Practice

Knowing that factors applicable to traditional SEO started to be more important for local SEO, local businesses owners now need to focus their efforts on on-page optimization.

Fred

Main Focus

Aggressive monetization

Misleading or deceptive ads

User experience barriers and issues

Poor mobile compatibility

Thin content

Best practice

Just as usual, go on a hunt for pages with thin content and fix them. And of course, continue working towards improving user experience.

Mobile Friendly Update/Mobile-first indexing

Main Focus

All sites (both mobile-friendly and not)

Best Practice

For more detailed information, consider other recommendations on mobile-first indexing from SMX Munich 2018.

Page Speed Update

Main Focus

Slow sites with low Optimization score

Best Practice:

Try to avoid landing page redirects

Reduce your file’s size by enabling compression

Improve the response time of your server

Implement a caching policy

Minify resources (HTML, CSS, JavaScript)

Optimize images

Optimize CSS delivery

Give preference to visible content

Remove render-blocking JavaScript

from Digtal Marketing News https://searchenginewatch.com/cheat-sheet-google-algorithm-updates-2011-2018

0 notes

srasamua · 7 years ago

Text

A cheat sheet to Google algorithm updates from 2011 to 2018

Panda

Main Focus

duplicate content

keyword stuffing

thin content

user-generated spam

irrelevant content

Best Practice

The next thing to do is to look for pages with thin content and fill them with some new, original, and helpful information.

Penguin

Main Focus

Links from spammy sites

Links from topically irrelevant sites

Paid links

Links with overly optimized anchor text

Best Practice

EMD

Main Focus

Exact match domains with thin content

Best Practice

Pirate

Main Focus

Best Practice

There’s not much to advise here. The best thing you can do is publishing original content and not distributing others’ content without the copyright owner’s permission.

Hummingbird/RankBrain

Main Focus

Long-tail keywords

Unfamiliar search queries

Natural language

User experience

Best Practice

What is more, with search engines’ growing ability to process natural language, unnatural phrasing, especially in titles and meta descriptions can become a problem.

Pigeon/Possum

Main Focus

Showing more authoritative and well-optimized websites in local search results

Showing search results that are closer to a searcher’s physical location

Best Practice

Knowing that factors applicable to traditional SEO started to be more important for local SEO, local businesses owners now need to focus their efforts on on-page optimization.

Fred

Main Focus

Aggressive monetization

Misleading or deceptive ads

User experience barriers and issues

Poor mobile compatibility

Thin content

Best practice

Just as usual, go on a hunt for pages with thin content and fix them. And of course, continue working towards improving user experience.

Mobile Friendly Update/Mobile-first indexing

Main Focus

All sites (both mobile-friendly and not)

Best Practice

For more detailed information, consider other recommendations on mobile-first indexing from SMX Munich 2018.

Page Speed Update

Main Focus

Slow sites with low Optimization score

Best Practice:

Try to avoid landing page redirects

Reduce your file’s size by enabling compression

Improve the response time of your server

Implement a caching policy

Minify resources (HTML, CSS, JavaScript)

Optimize images

Optimize CSS delivery

Give preference to visible content

Remove render-blocking JavaScript

from Digtal Marketing News https://searchenginewatch.com/cheat-sheet-google-algorithm-updates-2011-2018

0 notes

sheilalmartinia · 7 years ago

Text

A cheat sheet to Google algorithm updates from 2011 to 2018

Panda

Main Focus

duplicate content

keyword stuffing

thin content

user-generated spam

irrelevant content

Best Practice

The next thing to do is to look for pages with thin content and fill them with some new, original, and helpful information.

Penguin

Main Focus

Links from spammy sites

Links from topically irrelevant sites

Paid links

Links with overly optimized anchor text

Best Practice

EMD

Main Focus

Exact match domains with thin content

Best Practice

Pirate

Main Focus

Best Practice

There’s not much to advise here. The best thing you can do is publishing original content and not distributing others’ content without the copyright owner’s permission.

Hummingbird/RankBrain

Main Focus

Long-tail keywords

Unfamiliar search queries

Natural language

User experience

Best Practice

What is more, with search engines’ growing ability to process natural language, unnatural phrasing, especially in titles and meta descriptions can become a problem.

Pigeon/Possum

Main Focus

Showing more authoritative and well-optimized websites in local search results

Showing search results that are closer to a searcher’s physical location

Best Practice

Knowing that factors applicable to traditional SEO started to be more important for local SEO, local businesses owners now need to focus their efforts on on-page optimization.

Fred

Main Focus

Aggressive monetization

Misleading or deceptive ads

User experience barriers and issues

Poor mobile compatibility

Thin content

Best practice

Just as usual, go on a hunt for pages with thin content and fix them. And of course, continue working towards improving user experience.

Mobile Friendly Update/Mobile-first indexing

Main Focus

All sites (both mobile-friendly and not)

Best Practice

For more detailed information, consider other recommendations on mobile-first indexing from SMX Munich 2018.

Page Speed Update

Main Focus

Slow sites with low Optimization score

Best Practice:

Try to avoid landing page redirects

Reduce your file’s size by enabling compression

Improve the response time of your server

Implement a caching policy

Minify resources (HTML, CSS, JavaScript)

Optimize images

Optimize CSS delivery

Give preference to visible content

Remove render-blocking JavaScript

from Search Engine Watch https://searchenginewatch.com/cheat-sheet-google-algorithm-updates-2011-2018

0 notes