#AntiCounterfeitPackagingSolutions
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In this scenario, digital anti-counterfeiting solutions have become the ‘go-to solution’ for thwarting economic damages, health risks, online frauds, and a spate of other crimes. Globally, different types of anti-counterfeit packaging, both covert and overt, are preventing the counterfeiting of vulnerable products. Directly and indirectly, they’re saving the lives and economic wellbeing of consumers.
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Multi-Layered Approach with the help of Anti-Counterfeiting Technology
Technological advancement has enabled us to design mechanisms to detect, prevent, and deter counterfeiting and piracy. From the very basic to highly advanced and sophisticated, there are numerous anti-counterfeiting technology solutions available to brand owners at both product and packaging levels
Visit https://www.neurotags.com/blog/top-5-ways-to-fight-fakes-and-counterfeits-in-todays-world/
#anticounterfeitsolution#anticounterfeitsoftware#anticounterfeitingtechnology#anticounterfeitsolutionsprovider#AntiCounterfeitPackaging#AntiCounterfeitPackagingSolutions
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Anti-Counterfeit Solutions | Neuro Tags
The counterfeiting market is growing rapidly. The consequences of these illegal practises are quite severe in terms of revenue-loss, health issues, and irreversible damages to brands. In this scenario, digital anti-counterfeiting solutions have become the ‘go-to solution’ for thwarting economic damages, health risks, online frauds, and a spate of other crimes. Globally, different types of anti-counterfeit packaging, both covert and overt, are preventing the counterfeiting of vulnerable products. Directly and indirectly, they’re saving the lives and economic wellbeing of consumers.
The Current Market and Trends
As per a recently published report, the anti-counterfeiting packaging market is expected to reach a whopping $128.6 billion plus in 2020. Along with the pharmaceutical and food sectors, these anti-counterfeit packaging solutions and brand protection techniques are being adopted by many other sectors.
The anti-counterfeit packaging market, globally, has witnessed wide scale escalation because of a spurt in manufacturing activities. A spurt in demand in the healthcare, pharmaceutical and food & beverage sectors has led to an influx of counterfeit products; these products are the major drivers and influencers of the thriving anti-counterfeit packaging industry.
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The counterfeiting market is growing rapidly. The consequences of these illegal practises are quite severe in terms of revenue-loss, health issues, and irreversible damages to brands.
In this scenario, digital anti-counterfeiting solutions have become the ‘go-to solution’ for thwarting economic damages, health risks, online frauds, and a spate of other crimes. Globally, different types of anti-counterfeit packaging, both covert and overt, are preventing the counterfeiting of vulnerable products. Directly and indirectly, they’re saving the lives and economic wellbeing of consumers.
https://www.neurotags.com/anti-counterfeit-packaging
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The counterfeiting market is growing rapidly. The consequences of these illegal practises are quite severe in terms of revenue-loss, health issues, and irreversible damages to brands.
In this scenario, digital anti-counterfeiting solutions have become the ‘go-to solution’ for thwarting economic damages, health risks, online frauds, and a spate of other crimes. Globally, different types of anti-counterfeit packaging, both covert and overt, are preventing the counterfeiting of vulnerable products. Directly and indirectly, they’re saving the lives and economic wellbeing of consumers.
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It expands the scope of more seller options for the consumers and a much wider target market regardless of the location for brand owners. But the lack of investigative agencies and legal compliance involved in online sales has made companies more vulnerable to counterfeiting. As the e-commerce market cannot and should not stop functioning, perhaps it’s time for businesses to invest a small part of their savings from no infrastructural cost in anti-counterfeit measures and packaging.
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Evolution of Anti-Counterfeit Packaging – How brands can benefit from it ?
We were familiar with and using the benefit of e-commerce businesses even before the pandemic hit us. It was more about saving time in visiting stores physically and getting a better price from brands that probably did not invest in infrastructure. Post Covid19, home services became essential, and so did the movement of digitization. However, e-commerce is as beneficial to consumers as businesses. It expands the scope of more seller options for the consumers and a much wider target market regardless of the location for brand owners. But the lack of investigative agencies and legal compliance involved in online sales has made companies more vulnerable to counterfeiting. As the e-commerce market cannot and should not stop functioning, perhaps it’s time for businesses to invest a small part of their savings from no infrastructural cost in anti-counterfeit measures and packaging.
Brand packaging has transformed from an information provider to an active brand protective tool with emerging anti-counterfeiting solution providers. Governments across the globe have been encouraging companies to use anti-counterfeit solution providers. Along with MNCs, even small to medium scale businesses can face the threat of fake goods, and anti-counterfeiting packaging is one of the most affordable solutions against the black market. What makes brand protective packaging a more dynamic tool is the dynamism and ease with which customers can also use it. Most buyers use a smartphone and can quickly scan the QR code for anti-counterfeiting on product packaging. It helps in decision-making as well by informing the user whether a purchase should be made or not, based on its authenticity. Additionally, it comes with the benefit of registering a customer with a genuine seller for other crucial processes like customer data collection, digital warranty management, loyalty programs, etc. In the name of counterfeit goods, what immediately comes to one’s mind is fake handbags of luxury brands or fake clothing of sportswear brands. But spurious goods that come directly in contact with our body, or much worse, are consumed, have a far more dangerous effect on health and safety.
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Loyalty management systems are a proven way to grow and sustain market share. Existing customers can comfortably become prime consumers resulting in a win-win situation for both. For such benefits to be relevant, they should be easy to access, pertinent to industry trends and attractive for conscious consumers. Loyalty management systems and customer reward programs can be online or offline and offer cash-backs, point-based, tiered, paid, value-based, partnership-based, or other benefits.
Visit Us https://www.neurotags.com/blog/7-creative-customer-loyalty-programs-to-keep-customers-forever-how-to-get-started/
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The counterfeiting market is growing rapidly. The consequences of these illegal practises are quite severe in terms of revenue-loss, health issues, and irreversible damages to brands.
In this scenario, digital anti-counterfeiting solutions have become the ‘go-to solution’ for thwarting economic damages, health risks, online frauds, and a spate of other crimes. Globally, different types of anti-counterfeit packaging, both covert and overt, are preventing the counterfeiting of vulnerable products. Directly and indirectly, they’re saving the lives and economic wellbeing of consumers.
https://www.neurotags.com/anti-counterfeit-packaging
0 notes
Photo
The counterfeiting market is growing rapidly. The consequences of these illegal practises are quite severe in terms of revenue-loss, health issues, and irreversible damages to brands.
In this scenario, digital anti-counterfeiting solutions have become the ‘go-to solution’ for thwarting economic damages, health risks, online frauds, and a spate of other crimes. Globally, different types of anti-counterfeit packaging, both covert and overt, are preventing the counterfeiting of vulnerable products. Directly and indirectly, they’re saving the lives and economic wellbeing of consumers.
https://www.neurotags.com/anti-counterfeit-packaging
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Everyone is selling something or the other on the web today using digital consumer marketing services. They aren’t even consciously aware of it. Your friend posts a photo of her white sauce pasta on Instagram and waits for it to reach 100 likes – she is selling her picture. Your other friend urges you to buy her home-made herbal oil, while your cousin wants you to promote his German classes on Facebook. They are promoting their products and services via you.
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The counterfeiting market is growing rapidly. The consequences of these illegal practises are quite severe in terms of revenue-loss, health issues, and irreversible damages to brands.
In this scenario, digital anti-counterfeiting solutions have become the ‘go-to solution’ for thwarting economic damages, health risks, online frauds, and a spate of other crimes. Globally, different types of anti-counterfeit packaging, both covert and overt, are preventing the counterfeiting of vulnerable products. Directly and indirectly, they’re saving the lives and economic wellbeing of consumers.
https://www.neurotags.com/anti-counterfeit-packaging
0 notes
Link
In this scenario, digital anti-counterfeiting solutions have become the ‘go-to solution’ for thwarting economic damages, health risks, online frauds, and a spate of other crimes. Globally, different types of anti-counterfeit packaging, both covert and overt, are preventing the counterfeiting of vulnerable products. Directly and indirectly, they’re saving the lives and economic wellbeing of consumers.
0 notes
Text
Anti-Counterfeit Solutions | Neuro Tags
The counterfeiting market is growing rapidly. The consequences of these illegal practises are quite severe in terms of revenue-loss, health issues, and irreversible damages to brands. In this scenario, digital anti-counterfeiting solutions have become the ‘go-to solution’ for thwarting economic damages, health risks, online frauds, and a spate of other crimes. Globally, different types of anti-counterfeit packaging, both covert and overt, are preventing the counterfeiting of vulnerable products. Directly and indirectly, they’re saving the lives and economic wellbeing of consumers.
Blending the Physical and Digital
The anti-counterfeiting industry has many futuristic products to fight against fakes. The most popular of the lot being: Holograms – Ranking high on the list of conventional anti-counterfeiting solutions, holographic technology is independent of databases or anything else. Users find this solution for visual protection easy to use and identify. However, cheap holograms that can be easily imitated are flooding the marketplace. Therefore, this physical anti-counterfeit packaging technique is ineffective in current times; most often, it ends up perpetuate the counterfeiting.
Luminescent topcoats – This analogue solution is also known for its ease of use. Not visible in broad daylight to the naked eye, it reveals patterns and colours when seen under UC light. This customizable and covert solution is difficult to imitate by counterfeiters. It helps secure electronics, luxury and pharmaceutical products across the entire value chain.
On the other side of the anti-counterfeit packaging spectrum lie digital Unique QR Code, smart labels, track and trace, NFC, RFID, block chain, serialization technology and other solutions. It is essential to use the best combination of digital and physical solutions, like seals and labels, to learn how to combat anti-counterfeiting. With the threat of fake products evolving, these digital anti-counterfeiting packaging solutions have several advantages to their name.
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Businesses in the e-commerce, pharmaceuticals, food, auto parts, electrical and electronics, clothing, nursery products, luxury goods, and alcohol industries are investing in the best marketing automation software to survive and excel.
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The counterfeiting market is growing rapidly. The consequences of these illegal practises are quite severe in terms of revenue-loss, health issues, and irreversible damages to brands.
In this scenario, digital anti-counterfeiting solutions have become the ‘go-to solution’ for thwarting economic damages, health risks, online frauds, and a spate of other crimes. Globally, different types of anti-counterfeit packaging, both covert and overt, are preventing the counterfeiting of vulnerable products. Directly and indirectly, they’re saving the lives and economic wellbeing of consumers.
https://www.neurotags.com/anti-counterfeit-packaging
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