#BLOODNORMAL

[rapeculturerealities]

Libra launched their #bloodnormal advertising campaign, depicting actual menstrual blood in an attempt to tackle period stigma.

The campaign is breaking new ground in Australian advertising, showing for the first time, realistic menstrual blood. This breaks away from traditional advertising, which up until now has only ever shown a blue liquid in a laboratory setting as a substitute for period blood.

The #bloodnormal campaign features influencers and is currently running during prime-time television shows, including The Bachelor, The Project, Survivor and Gogglebox.

Libra has also worked with the writers of Ten program Neighbours to incorporate a story line involving a realistic depiction of periods into the show.

“Contrary to popular belief, women don’t bleed blue liquid, they bleed blood,” the tagline reads. “Periods are normal. Showing them should be too.”

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[hannahdrury]

Interesting part of the Blood Normal campaign.

[thisstuffisnormalstuff-blog]

[campaignsoftheworld]

Libresse - Viva La Vulva | A celebration of self-love

Over half think their vulva is imperfect. But there is only one perfect vulva. Yours! Care your way. Libresse - Viva La Vulva campaign At Libresse they are convinced that each vulva is unique and that differences should be celebrated. They want you to feel proud of what you have, ranging from pubic hair to the size of your pubic lips. For shame and trouble around this small (but fantastic) part of the body can actually have a great negative impact on self-confidence. Source Credits Client: Essity Brand: Libresse Global Brand Communication Manager (GHC Feminine Care): Martina Poulopati Agency: AMV BBDO Executive Creative Director: Alex Grieve, Adrian Rossi Creative Director: Toby Allen, Jim Hilson Art Director: Diego Cardoso de Oliveira Copywriter: Caio Giannella TV Producers: Edwina Dennison, Nikki Gherardi Digital Editor & Animation: Sofia Tavares Strategy: Margaux Revol, Alaina Crystal, Bridget Angear Art Production: Rhiannon Nicol Typographer/designer: Mario Kerkstra Retouching: Happy Finish Account Management: Sarah Douglas, Tamara Klemich, Sara Abaza, Sarah Hore-lacy, Phoebe Swan, Nina Bhayana Production Company: Somesuch & Co Director: Kim Gehrig Music: Sountree Music Postproduction Company: Time Based Arts Media Agency: Zenith Tags: Health, Feminine Hygiene, Blood Normal, Bodyform, Awareness Campaign, TV Commercial Read the full article

[simonry]

Blood normal by Libresse Sverige

Contrary to popular belief, women don’t bleed blue liquid, they bleed blood. Periods are normal. Showing them should be too. Share if you agree. #bloodnormal

[biblempreg]

got a feeling sam wouldn't appreciate being called bloodfreak. gonna start calling him bloodnormal

[helloyoucreatives]

New Bodyform & Libresse research* reveals striking statistics around women’s intimate experiences:                                                                            

●      62% of people agree women’s health and intimate experiences are not talked about openly

●      40% of women felt that their mental wellbeing was negatively impacted as a result of not being able to openly share their experiences            

●      54% would like to be able to talk more openly about women’s intimate experiences such as miscarriage, endometriosis and menopause                                                                                                                                                

Essity, leading global hygiene and health company and owner of Bodyform, Libresse, Nana, Nuvenia, Saba and Nosotras, is committed to breaking the taboos that hold women back and creating a more understanding world. With the award-winning #BloodNormal campaign in 2017, Bodyform & Libresse tackled the stigma around periods, turning blue liquid red and showing period blood as it really is. With Viva La Vulva in 2018, singing vulvas called out the toxic myth of the perfect vulva.

In 2020, Bodyform & Libresse have created their boldest campaign to date, confronting a damaging etiquette that women live with every day, one which dictates what they should – and shouldn’t – feel about their bodies.

With #wombstories, Bodyform & Libresse push back against the single, simplistic narrative girls are taught from a young age: start your period in adolescence, repeat with “a bit” of pain, want a baby, get pregnant, have more periods, stop periods, fade into the menopausal background.                                        

The reality is, of course, much messier, but society doesn’t encourage women to talk openly about the highs and lows of their intimate health, especially in times of global uncertainty. A new research study of women and men by Bodyform & Libresse found that two thirds of women who experienced miscarriage, endometriosis, fertility issues and menopause said that being open with family and friends helped them cope.

And yet the same research found that half of women feel society wants them to keep silent about their experiences, while half of women felt staying silent about their issues damaged their mental health. This leads to a damaging silence around a range of difficult and sensitive issues that women face every day. The physical concern may be treated, but the emotional dimension is often left unheard and overlooked.

[jessicaa1716]

Viva la Vulva

Week 13:

This week we read a few poems about feminist activism and one key phrase stood out to me in a poem by Sandra Cisneros: “viva la vulva”, so I decided to look more into it. Turns out this campaign was started only about a year ago when a Northern European woman’s care company, Libresse, released its new line of hygiene projects including soap, wipes, and liners. The company wanted to address the growing insecurity woman feel when it comes to their vulva and hopefully makes a change so that discussion of female genitalia is not so taboo. The company is not new to the activist world, in fact they started the #bloodnormal movement in 2017 to help normalize periods. The company wants its customers, and by extent all women, to feel comfortable in their own skin and in their own vulvas. 

The company also conducted a study to gauge how women feel about their vulvas and found that “44% have felt embarrassed by the way their vulva naturally looks, smells or feels. 68% of women don’t technically know what their own vulva is”. These stats astounded me and were very alarming. No woman should feel uncomfortable about their body because everything from the way they look and to periods is all-natural and should not be looked at as disgusting.

[champanja]

[Werbung ; Produkttest] Vor einigen Tagen erreichte mich ein Paket von #markenjury mit einem waschbaren Periodenslip #intimawear by @libresse_deutschland Vielen Dank 😊 Ich bin super gespannt ihn bald testen zu dürfen. Der Slip 🩸 ist so einfach anzuziehen wie normale Unterwäsche 🩸hat eine absorbierende, komfortable Oberfläche 🩸bietet bis zu 8 Stunden zuverlässigen Schutz 🩸besteht aus auslaufsicherem und atmungsaktivem Stoff (82% Polyamid, 18% Elasthan) Er kann während der leichten bis mittleren Periodenblutung getragen werden. Nach dem Tragen sollte er in kaltem Wasser ausgewaschen und danach bei 40°C ohne Weichspüler gewaschen werden. Am besten dann an der frischen Luft trocknen bzw. bei niedriger Temperatur in den Trockner geben. Der Periodenslip soll laut Hersteller für 50 Waschgänge vollkommenen Schutz bieten. Wollt Ihr auch den Periodenslip von intimawear by Libresse ™️ testen? Ich habe einen 10% Rabattcode für Euch! www.shop.libresse.de der Code lautet Bloodnormal10 (ab 22.3.21 bis 31.05.21, nicht mit anderen Rabattcodes kombinierbar) #produkttest #produkttesterin #bloodnormal #letyourbodyflow #markenjury_libresse #erdbeerzeit #periode #monatsblutung #tage #regel #regelblutung #mensttuation #tanteemma #libresse #intimwear #intimawear #testenmachtspass #champanjas_welt (hier: Cologne, Germany) https://www.instagram.com/p/CMc8OxwF2IR/?igshid=s31f147hflp3

[nadyozhin]

[ogilvydigitalhealth]

Cramping your style? Judging by the average tampon advert, during their periods, women like to wear white, twirl on beaches, and smile, all while a curiously sterile looking and reassuringly un-bloodlike blue substance is gently poured onto something absorbent. Anyone who’s had a period knows this is nonsense – and has probably noted the irony in these ads being shown during airings of Tarantino films. Gunshot wound blood: fine. Period blood: taboo. Finally, one company has broken the mold. Bodyform’s new #BloodNormal campaign aims to end the taboo around periods. Reluctance to discuss women’s health issues, such as menstruation, is endangering women’s health – the silence means that women and girls often don’t realise what’s normal and what isn’t, and avoid seeking help for any problems that may arise. By showing blood in their ads, Bodyform hope to normalise periods, tackle the taboo, open discussion and help to improve women’s health https://www.bodyform.co.uk/our-world/bloodnormal/?gclid=EAIaIQobChMIx_Wv17eJ1wIVCUAbCh3_fwAjEAAYASAAEgJwuvD_BwE

[simonry]

PERIODS ARE NORMAL, SHOWING THEM SHOULD BE TOO.

Periods are a natural part of life, so why are they rarely given any screen time? Surely hiding something so normal only adds to the shame and embarrassment many women feel when it comes to their periods. Let’s be open about it.

https://www.bodyform.co.uk/our-world/bloodnormal/

[curiosidade-publicitaria-blog]

Hoje vamos falar de menstruação ! Quem aí já viu comercias de absorventes podemos observamos que o líquido azul e a forma como eles demonstram a menstruação , mas uma marca britânica "BodyForm" produziu um comercial com sangue real para demonstrar a menstruação no absorvente , durante o vídeo podemos observar um homem indo ao supermercado comprar absorventes e uma mulher no banho com sangue escorrendo em suas pernas , uma realidade nada estranha . O comercial quis deixar tudo às claras , que um homem pode e deve comprar absorventes sem sofrer qualquer tipo de olhar estranho tem que ser algo normal . Demonstrando o sangue no comercial foi um ato de coragem e inovação que repercutiu bastante , o vídeo teve mais de 500 milhões de visualizações no YouTube e hashtag #bloodnormal foi replicadas diversas vezes no Twitter, a publicação da marca na rede social foi retuitada 5 mil vezes . Traci Baxter a diretora de marketing diz que "como qualquer outro tabu, quanto mais as pessoas veem mais normal o sujeito se torna ". Ela também deixou claro que eles querem mudar isso acabar com o tabu , tornar o assunto mestruação como algo natural, que j�� deveria ser nos dias atuais, o comercial ficou um máximo!

[antoniobellota]

Ni las princesas Disney tienen el período azul... Not even the Disney princesses have that blue fluid period... itsnicethat.com

[self-esteemteam]

👏🏻👏🏻👏🏻 Shout-out to @bodyformuk for their new #bloodnormal vid which depicts period blood not blue liquid in a move that has never been done in UK before! We absolutely salute their efforts to normalise & destigmatise periods (this isn't a sponsored post by the way, we are just hella proud to have joined forces with them for our #aboutbloodytime free classes for schools)! #endstigma #periods #periodpoverty #menstruation #attitude #wellbeing

[nadyozhin]

By Daniel Wolfe  https://vimeo.com/238451169