#BigCommerce rich snippets

[samyakonlinedelhi]

BigCommerce Rich Snippets with BigCommerce SEO Rich Snippets: The Importance & Benefits

In the dynamic landscape of e-commerce, securing a competitive advantage is no longer a luxury but it has become a necessity. Rich snippets offer a more detailed view of your online store and products on the search engine results page. The practice of using BigCommerce-rich snippets to get better SEO results is getting increasing acceptance. Rich snippets allow search engines to better understand the presented information on each web page driving attentional drawing better visibility in search results. The rich snippets, created through schema markup (a structured data type embedded in the HTML) include a variety of elements like- 

 Product Price

Availability 

Breadcrumbs

Sitelinks Search box

Logo/Corporate Contact

Review Stars

Knowledge Graph

What is BigCommerce SEO Rich Snippets? Importance of Using BigCommerce SEO Rich Snippets 

BigCommerce enables developers to elevate their search strategy with Google and other search engines friendly URLs, SEO-rich snippets integration for better ranking, and automated redirects to help search engines recognize the latest updates. Prominent BigCommerce development companies have expertise for integrating Structured Data to web pages retrieving all the rich snippets elements. Integration of SEO Rich Snippets creates Google-Compliant BigCommerce structured data JSON LD onto the BigCommerce Pages. 

SEO Rich Snippets is developed by BigCommerce specialists for BigCommerce customers only. Designed for ease of use, this app automates the complex task of injecting structured data into your site, requiring zero coding skills. SEO Rich Snippets is built by BigCommerce specialists for BigCommerce customers only. SEO-rich snippets allow additional customization to get the maximum information of Google Rich Snippets. SEO Rich Snippets App automatically adds structured data to help Google understand the website content better and reward rich snippets. Also, the BigCommerce SEO Rich Snippets app is designed to eliminate errors and warnings if the product data is complete.  

Different Types of BigCommerce Rich Snippets

There are three different approaches to integrating rich snippets: Microdata, RDFa, and Microformats. Google recommends to use Microdata. Most BigCommerce developers use Schema markup for rich snippets integration using Microdata. There are a number of BigCommerce Rich Snippets focused on the particular elements and objectives-  

Product Snippets inform the potential customers about a product referring, price, name, image, availability, and reviews to make informed decisions about the particular purchase.  

Review Snippets highlight the user ratings based on a number of product reviews building trust about the product and encouraging potential customers to buy.

Breadcrumb Snippets display the site hierarchy ensuring a seamless journey of customers across the website. 

FAQ Snippets display common questions and answers enhancing user engagement.

Article Snippets show the headline, author, and date of published content making the content trustworthy and appealing in search results.

Benefits of BigCommerce Rich Snippets Integration 

Rich snippets give customers the information they need quickly increasing the click-through rate because these provide intent-relevant content more visible in search results. The eye-catching additional information also increases the click-through rate. Many e-commerce sites have seen click-thru rates increase up to 20 to 30 percent after rich snippets integration. Rich snippets reduce bounce rates also because visitors get a better idea of the particular page's content. SEO Rich Snippets integration is equipped with “Classy Schema” technology allowing the website to display newer snippet types including How-To and Video. The additional information showcased in search results makes the e-commerce store more appealing to potential customers. The enhanced visual appeal of search results, attention-grabbing key information, and improved user experience result in an increased visit to click and click-to-sale conversion.

BigCommerce Stencil themes facilitate the integration of custom scripts through Script Manager. These are the building blocks for Google-compliant JSON-LD structured data that is the base for creating rich snippets. Yes, creating rich snippets needs a professional expertise of a BigCommerce development company having specialization in BigCommerce rich snippets integration. One of the BigCommerce development agencies in India, Samyak Online Services offers custom-to-need BigCommerce SEO rich snippets integration service support allowing e-commerce store owners to book a free consulting session or call +91-9810083308;

+91-9810083308.       

[magentoecom]

Comprehensive BigCommerce SEO Guide: Boost Rankings, Traffic, and Sales

Boost your BigCommerce website’s search engine rankings with our comprehensive SEO guide. This resource covers key strategies tailored specifically for BigCommerce, from effective keyword research to optimizing product pages with targeted title tags, meta descriptions, and image alt text. Learn to enhance site structure with organized categories, internal linking, and breadcrumbs to improve both user experience and search engine indexing. We’ll also cover best practices for improving site speed, ensuring mobile optimization, and leveraging content marketing to capture organic traffic. Finally, discover how to use schema markup for rich snippets and develop a backlink strategy to build authority. Implementing these tips can help you attract more visitors, achieve better visibility, and drive consistent sales growth.

[ecommerceilab]

Reasons To Build eCommerce Enterprise On BigCommerce in 2020

With more than 100,000 online stores using BigCommerce, it is one of the most amazing stages for eCommerce endeavors. From normal estimated relationship to beasts and even privately owned businesses, everyone agrees that it is a veritable motivation for money offering. It gives a strong, versatile, and stable condition for associations moving from physical stores towards an undertaking level course of action. The allotment by industry type is:

In this article, we will look at the best 15 clarifications behind picking BigCommerce for building your webstore in 2020:

1 Ready To Use Website Themes and Templates

BigCommerce offers 50+ paid themes and 12 free subjects to peruse close by its Stencil Framework. You can pick them as indicated by your stock size, structures, show picture sizes, and adaptable improvement (AMP enabled) needs. They don't cost you beyond a reasonable doubt as you can pick from free themes or paid ones going limited for up to a few hundred bucks. They go with industry-express features and favorable circumstances like:

1.UX-obliging structure

2.Mobile responsiveness

3.Shopping truck auto-reviving

4.Translation arranged

5.Store Design gadget for visual showcasing

6.Page engineer and other customization extra things

7.They excuse a colossal bit of the improvement cycle and costs while 8.helping by giving industry-unequivocal structures. Auto-invigorating of these themes and formats is a cherry on the top!

2 Design Flexibility

Flexibility of design is a noteworthy element paying little mind to if you are building a store without any planning or migrating from other advancement.

It has various modules for front end structures like WordPress and Drupal (the two CMS and DXP) that grant you to continue with them after movement. Thusly it licenses you to investigate its own frontend capacities or to continue with your old course of action if you would lean toward not to relaunch your store.

Counting new things or pages is characteristic while most by far of the functionalities are managed by worked in eCommerce features. You can in like manner switch between any points with the help of its Stencil Framework.

3 SEO-Friendly

Site smoothing out is one of the fundamentals for your store as it ought to be found on Google with no issue. BigCommerce is a Google-obliging store with courses of action for all SEO best practices. While you can genuinely form the titles and URLs, it in like manner auto-makes them for you. Its SEO game plans license you to:

1.Write meta delineations truly in SEO boxes

2.Customize page title, meta marks, and legitimate names.

3.Use its SSL validation for getting space authority

4.Optimize your site for flexible customers through Google AMP

5.Include Alt messages for pictures, accounts, and other blended media content

6.Optimize your pages for Rich Snippets

7.Customize URLs to as per your target catchphrases

It is basic that by far most of its opponents give these features through outside applications requiring enrollment charges. This implies rehashing costs while BigCommerce has these features intrinsic. This is one motivation behind why it is acclaimed as a motivator for money stage in the business.

4 In-Built Marketing And Analytics Features

If you are looking for remarkable promoting features, BigCommerce has a ton in the backpack for you. Rather than other plan providers, here too, you don't need to pay for extra untouchable application enrollments. The going with features choose it an unquestionable choice among all other market alternatives:

1.Create and scatter coupons

2.Create and sell favoring vouchers

3.Create and insert advancing banners

4.Cart-level cutoff points

5.Email advancing help

6.Pre-demand blends

7.Automated interfacing with eBay, Amazon, and Facebook

8.SEO mechanical assemblies

On the assessment front, it's undertaking level examination give contributions regarding customer activity, truck surrender, division, and checkout direct channels. It similarly creates key data for the aggregate of your business channels as for stock turnover rates, demand following, and salary arranging. BigCommerce ERP integrations joins support for:

1.Microsoft Dynamics

2.SAP

3.Sage Accounting And Business Management Solutions

4.Quickbook Accounting Solutions

For more details: eCommerce iLabs

[samuelpboswell]

WooCommerce SEO Best Practices: 8 Traffic Boosting Tips That Work

Building an ecommerce website these days is tricky business, especially if you want to do it yourself.

That said, there are still tools out there that are designed to help make this process a little easier.

WooCommerce is one such tool.

In this article, I want to take a deep dive into what WooCommerce has to offer, how they can impact your SEO and some tips that will help you boost your online store’s traffic.

So to get started, let’s look at what WooCommerce has to offer your business.

Why Use WooCommerce?

Simply put, WooCommerce is a WordPress plugin that allows you to build optimized and user-friendly product pages that will help you grow your online store. Unlike dedicated store platforms like Shopify or BigCommerce, WooCommerce acts as an addition to your website.

That means that it is going to tie overall performance to how good of a job you’ve done building your WordPress website. That can be a little more tricky.

But it also means there’s much more flexibility, which is probably why they’ve been downloaded more than 50 million times. They also boast a diverse client base, selling everything from mattresses to cupcakes.

Image Source

They claim to have built the platform itself with best practices in mind.

And with a broad variety of extensions, WooCommerce is a good platform to integrate with inventory management, sales tracking, and even payment processors.

Image Source

So if you have a pre-existing brick-and-mortar operation, you don’t have to change everything up to add on a mobile site. That’s a huge plus for many brands.

Here’s a good video overview of everything that you can do with the WooCommerce platform:

So to sum everything up, WooCommerce is easy to install, flexible, and free. You’ll only need to pay for extensions and other tools that allow you extra capabilities when growing your online store.

But now for the tough question – can WooCommerce get you to the top of the search results on Google or Bing?

Is WooCommerce a Good Ecommerce Platform for SEO?

The short answer to this question is “yes.”

The longer answer is that the WooCommerce platform is custom-built for SEO, but it’s only as good as your overall e-commerce SEO strategy. The coding WooCommerce uses is a great start, but you still need to do quite a bit of legwork to be at the top of the different search engines.

And from a big-picture view, going with WooCommerce for SEO is a bit of a mixed bag. On the one hand, it makes up a staggering 35% of the entire Internet.

Image Source

So if any platform is going to be simultaneously good and bad for your SEO, it’s WooCommerce. It’s very good at what it does, especially for Ecommerce SEO. Hence, everyone uses it.

And since everyone uses it, the competition is that much higher. Shopify boasts fewer sites but more in the top 10,000.

Don’t let that dissuade you from using WooCommerce though.

They’re still arguably one of the best, most customizable online store builders on the web, and they could very well be your best option.

So if you do decide to use them, you’ll want to keep these five tips in mind as you build and refine your website.

Tip #1: Install the Yoast SEO Plugin

Since you’re using WordPress to build your site, you have the distinct advantage of getting to use powerful plugins to add functionality to your site.

One of the best of these is the Yoast WooCommerce SEO plugin, which consequently is one of the top 10 most downloaded WordPress plugins.

Image Source

For good reason, too.

Out of the box, WooCommerce has a solid SEO structure, but there’s still plenty of work you can do. The Yoast plugin will allow you to easily cover most potential SEO pitfalls with your online store, which makes it worth every penny.

In short, it helps ensure that you don’t forget details like your meta descriptions, keywords, and other vital SEO elements. As a bonus, it also takes care of your sitemap, so updates get sent to Google quickly and with minimal effort.

Tip #2: Optimize Your Headlines

One of the most basic SEO tips that every ecommerce store should follow is to create good headlines for their product pages.

Headlines are a well-documented part of SEO. In one study, a brand was able to climb three spots on Google by merely optimizing their headline. That’s a lot of reward for not much of a change.

So when you’re creating a headline for your product, take time to make sure that it’s unique, attention-grabbing, and different enough from your competition to stand out.

Using a tool like CoSchedule’s headline optimizer is a great way to generate creative headlines if you hit a creative roadblock.

Image Source

You can also check out more of our headline tips to help inspire and direct your efforts. It may not seem like much, but every inch is essential for SEO.

Tip #3: Create Unique Product Descriptions

It’s tempting at times to try to be a little lazy when it comes to your product descriptions. After all, how different do the descriptions for similar products that you own really need to be?

That type of thinking leads to duplicate content, which can very easily hurt your SEO.

When you have duplicate content on your site, Google has to decide which is the original.

Image Source

And when it decides on an original, that’s the only one that’s going to have a shot at being ranked. If the products are different, that’s a huge problem.

Your best line of defense against this is to ensure that you have unique, engaging copy on all of your product pages. This lets Google see that you’ve got a broader variety of unique products, and increases the chances that you’ll get a better ranking.

Tip #4: Use a Clean Site Structure and Logical URLs

Since you build WooCommerce off your WordPress website, you’ll have more control over every aspect of how you develop and execute your final product. That can be a double-edged sword though.

When you build a site, especially for ecommerce, you need to think about the overall site structure. This defines how a user flows from one page to the next in a logical way.

Image Source

If the site isn’t logical, then it’s going to be very easy for your visitor to get lost. If they can’t get from your homepage to their desired product in just a few clicks, then they’re not going to buy from you.

Image Source

So taking the time to make sure that your pages flow logically without too much friction is vital. The same structure applies to any content that you create also.

And a big part of that is using a URL structure that mirrors your site’s overall navigation scheme as well. Thankfully, you can use a plugin like the WooCommerce permalink manager to help with both of these efforts.

Tip #5: Utilize Rich Snippets

Last but not least, if you want to stand out with WooCommerce, you need to utilize rich snippets to help Google users find your product page with ease.

Rich snippets are elements of your page that you want to appear in the search engine results page. That means you can add details like reviews and images that help entice viewers to click.

Image Source

The backend of this can get very technical, too, so your best bet to keep it simple is to use a plugin like All In One Schema Rich Snippets. This will let you create rich snippets, track them to see what’s working, and then edit as necessary.

It’s also worth mentioning that you may not see rich snippets for quite some time after you create them. According to Google, it could take “a month or so.”

But SEO is a long-term effort, so you should still take the time to use rich snippets for your WooCommerce product pages.

Tip #6: Optimize for Site Speed

A recent study showed that a one-second delay on your site will net 7% fewer conversions on your website. If you have a high-traffic site, that could translate to losses in the millions over the course of a year.

Image Source

So site speed is important, both on a normal web browser and for mobile sites. Thankfully, if you sell through WooCommerce with a WordPress site, you have a wide variety of options to help make your site faster.

Start by assessing your website to see how you are currently performing. A tool you can use for that is the free WebPagetest site.

Image Source

This will give you a baseline to make changes and improve site speed with.

Next, you’ll need to research and find ways to improve your site’s overall speed. There are a whole host of changes you can make to speed up a WordPress site, such as:

Improved hosting

Better site structure/navigation

Caching plugins that decrease load times

An optimized database

And that’s just a few options. There are plenty of plugins, tricks, and tips that can help you optimize your speed and stop losing your traffic or conversions.

Tip #7: Add Internal Links to High Priority Pages

When you’re building an SEO strategy, most businesses focus most of their efforts on building backlinks (or inbound links). While these will help your authority and rank in Google’s eyes, they’re only one piece of the puzzle.

When you’re crafting the copy on your blog, homepage, landing pages, and product pages, you need to consider how you want Google to read and follow the links you include on those pages.

That’s why internal links are so important. They signal to Google what you value internally on your site, which can help them weigh and rank your most important pages accordingly.

John Mueller from Google put it this way:

“So position on a page for internal links is pretty much irrelevant from our point of view.  We crawl, we use these mostly for crawling within a website, for understanding the context of individual pages within a website.

And by emphasizing the right pages, you can dictate to Google with products and pages need to stand out.

Image Source

Using this method, you have a little more say in your overall SEO strategy and can impact Google’s interpretation on your site. Otherwise, Google just has to guess, which isn’t as good for you.

Tip #8: Focus on Quality Product Imagery

When someone comes to your site or sees your product on a search engine, one of the first elements that they’ll notice is the image you use.

If that image is grainy, poorly shot, or not representative of the final product, there’s a good chance that will drive visitors away from your site. Like it or not, visuals are essential for building traffic.

So when creating images to put on your site, keep some of these tips in mind:

Use high-resolution images.

Get a variety of angles, even if it means multiple images.

Use lighting to be as accurate as possible (for color, shadows, etc.)

And if you’re not a practiced photographer, or if you lack the equipment, hiring someone to take product photos can be a great investment. You’ll lose more from bad images than you pay to get good ones.

One final consideration with images is to ensure that the size doesn’t negatively impact your SEO. Depending on what type of file you use when you add an image, it could drastically impact how large the final page ends up.

Image Source

Whenever possible, use the smallest file size available. When you couple a small-sized image with a high-quality photo, your SEO will be much better off.

Conclusion

WooCommerce makes up more than one-third of the Internet, so you know it can be a great way to build your online store.

With plenty of plugin options, tons of flexibility, and an excellent SEO potential, it’s hard to see where you could go wrong with WooCommerce.

Start by installing the Yoast SEO plugin for WooCommerce. This will act as your first line of defense for SEO and can fill in the gaps as you learn what works best for your site.

You should also take the time to optimize your headlines and create unique product descriptions that Google and its users will want to read.

It’s also a good idea to ensure that your site has a logical structure that allows users to flow through and convert as easily as possible.

Be sure to utilize rich snippets that entice visitors to click on your product pages and see what you have to offer. When paired with increased site speeds, you can see more traffic and better sales over time.

Adding internal links is also a great way to boost your WooCommerce SEO, as this gives crawlers a better idea of what you think is important.

And finally, make sure that you use quality images with small file sizes. This will help users see your products and not leave from slow load times.

With all of these tips and tools in place, you’ll be better situated to win traffic and convert them into customers in the long-term. Your SEO will be off to a great start, which is exactly why WooCommerce is such an appealing platform.

The post WooCommerce SEO Best Practices: 8 Traffic Boosting Tips That Work appeared first on HigherVisibility.

from The SEO Advantages https://www.highervisibility.com/blog/woocommerce-seo-best-practices/

[anthonykrierion]

WooCommerce SEO Best Practices: 8 Traffic Boosting Tips That Work

Building an ecommerce website these days is tricky business, especially if you want to do it yourself.

That said, there are still tools out there that are designed to help make this process a little easier.

WooCommerce is one such tool.

In this article, I want to take a deep dive into what WooCommerce has to offer, how they can impact your SEO and some tips that will help you boost your online store’s traffic.

So to get started, let’s look at what WooCommerce has to offer your business.

Why Use WooCommerce?

Simply put, WooCommerce is a WordPress plugin that allows you to build optimized and user-friendly product pages that will help you grow your online store. Unlike dedicated store platforms like Shopify or BigCommerce, WooCommerce acts as an addition to your website.

That means that it is going to tie overall performance to how good of a job you’ve done building your WordPress website. That can be a little more tricky.

But it also means there’s much more flexibility, which is probably why they’ve been downloaded more than 50 million times. They also boast a diverse client base, selling everything from mattresses to cupcakes.

Image Source

They claim to have built the platform itself with best practices in mind.

And with a broad variety of extensions, WooCommerce is a good platform to integrate with inventory management, sales tracking, and even payment processors.

Image Source

So if you have a pre-existing brick-and-mortar operation, you don’t have to change everything up to add on a mobile site. That’s a huge plus for many brands.

Here’s a good video overview of everything that you can do with the WooCommerce platform:

So to sum everything up, WooCommerce is easy to install, flexible, and free. You’ll only need to pay for extensions and other tools that allow you extra capabilities when growing your online store.

But now for the tough question – can WooCommerce get you to the top of the search results on Google or Bing?

Is WooCommerce a Good Ecommerce Platform for SEO?

The short answer to this question is “yes.”

The longer answer is that the WooCommerce platform is custom-built for SEO, but it’s only as good as your overall e-commerce SEO strategy. The coding WooCommerce uses is a great start, but you still need to do quite a bit of legwork to be at the top of the different search engines.

And from a big-picture view, going with WooCommerce for SEO is a bit of a mixed bag. On the one hand, it makes up a staggering 35% of the entire Internet.

Image Source

So if any platform is going to be simultaneously good and bad for your SEO, it’s WooCommerce. It’s very good at what it does, especially for Ecommerce SEO. Hence, everyone uses it.

And since everyone uses it, the competition is that much higher. Shopify boasts fewer sites but more in the top 10,000.

Don’t let that dissuade you from using WooCommerce though.

They’re still arguably one of the best, most customizable online store builders on the web, and they could very well be your best option.

So if you do decide to use them, you’ll want to keep these five tips in mind as you build and refine your website.

Tip #1: Install the Yoast SEO Plugin

Since you’re using WordPress to build your site, you have the distinct advantage of getting to use powerful plugins to add functionality to your site.

One of the best of these is the Yoast WooCommerce SEO plugin, which consequently is one of the top 10 most downloaded WordPress plugins.

Image Source

For good reason, too.

Out of the box, WooCommerce has a solid SEO structure, but there’s still plenty of work you can do. The Yoast plugin will allow you to easily cover most potential SEO pitfalls with your online store, which makes it worth every penny.

In short, it helps ensure that you don’t forget details like your meta descriptions, keywords, and other vital SEO elements. As a bonus, it also takes care of your sitemap, so updates get sent to Google quickly and with minimal effort.

Tip #2: Optimize Your Headlines

One of the most basic SEO tips that every ecommerce store should follow is to create good headlines for their product pages.

Headlines are a well-documented part of SEO. In one study, a brand was able to climb three spots on Google by merely optimizing their headline. That’s a lot of reward for not much of a change.

So when you’re creating a headline for your product, take time to make sure that it’s unique, attention-grabbing, and different enough from your competition to stand out.

Using a tool like CoSchedule’s headline optimizer is a great way to generate creative headlines if you hit a creative roadblock.

Image Source

You can also check out more of our headline tips to help inspire and direct your efforts. It may not seem like much, but every inch is essential for SEO.

Tip #3: Create Unique Product Descriptions

It’s tempting at times to try to be a little lazy when it comes to your product descriptions. After all, how different do the descriptions for similar products that you own really need to be?

That type of thinking leads to duplicate content, which can very easily hurt your SEO.

When you have duplicate content on your site, Google has to decide which is the original.

Image Source

And when it decides on an original, that’s the only one that’s going to have a shot at being ranked. If the products are different, that’s a huge problem.

Your best line of defense against this is to ensure that you have unique, engaging copy on all of your product pages. This lets Google see that you’ve got a broader variety of unique products, and increases the chances that you’ll get a better ranking.

Tip #4: Use a Clean Site Structure and Logical URLs

Since you build WooCommerce off your WordPress website, you’ll have more control over every aspect of how you develop and execute your final product. That can be a double-edged sword though.

When you build a site, especially for ecommerce, you need to think about the overall site structure. This defines how a user flows from one page to the next in a logical way.

Image Source

If the site isn’t logical, then it’s going to be very easy for your visitor to get lost. If they can’t get from your homepage to their desired product in just a few clicks, then they’re not going to buy from you.

Image Source

So taking the time to make sure that your pages flow logically without too much friction is vital. The same structure applies to any content that you create also.

And a big part of that is using a URL structure that mirrors your site’s overall navigation scheme as well. Thankfully, you can use a plugin like the WooCommerce permalink manager to help with both of these efforts.

Tip #5: Utilize Rich Snippets

Last but not least, if you want to stand out with WooCommerce, you need to utilize rich snippets to help Google users find your product page with ease.

Rich snippets are elements of your page that you want to appear in the search engine results page. That means you can add details like reviews and images that help entice viewers to click.

Image Source

The backend of this can get very technical, too, so your best bet to keep it simple is to use a plugin like All In One Schema Rich Snippets. This will let you create rich snippets, track them to see what’s working, and then edit as necessary.

It’s also worth mentioning that you may not see rich snippets for quite some time after you create them. According to Google, it could take “a month or so.”

But SEO is a long-term effort, so you should still take the time to use rich snippets for your WooCommerce product pages.

Tip #6: Optimize for Site Speed

A recent study showed that a one-second delay on your site will net 7% fewer conversions on your website. If you have a high-traffic site, that could translate to losses in the millions over the course of a year.

Image Source

So site speed is important, both on a normal web browser and for mobile sites. Thankfully, if you sell through WooCommerce with a WordPress site, you have a wide variety of options to help make your site faster.

Start by assessing your website to see how you are currently performing. A tool you can use for that is the free WebPagetest site.

Image Source

This will give you a baseline to make changes and improve site speed with.

Next, you’ll need to research and find ways to improve your site’s overall speed. There are a whole host of changes you can make to speed up a WordPress site, such as:

Improved hosting

Better site structure/navigation

Caching plugins that decrease load times

An optimized database

And that’s just a few options. There are plenty of plugins, tricks, and tips that can help you optimize your speed and stop losing your traffic or conversions.

Tip #7: Add Internal Links to High Priority Pages

When you’re building an SEO strategy, most businesses focus most of their efforts on building backlinks (or inbound links). While these will help your authority and rank in Google’s eyes, they’re only one piece of the puzzle.

When you’re crafting the copy on your blog, homepage, landing pages, and product pages, you need to consider how you want Google to read and follow the links you include on those pages.

That’s why internal links are so important. They signal to Google what you value internally on your site, which can help them weigh and rank your most important pages accordingly.

John Mueller from Google put it this way:

“So position on a page for internal links is pretty much irrelevant from our point of view.  We crawl, we use these mostly for crawling within a website, for understanding the context of individual pages within a website.

And by emphasizing the right pages, you can dictate to Google with products and pages need to stand out.

Image Source

Using this method, you have a little more say in your overall SEO strategy and can impact Google’s interpretation on your site. Otherwise, Google just has to guess, which isn’t as good for you.

Tip #8: Focus on Quality Product Imagery

When someone comes to your site or sees your product on a search engine, one of the first elements that they’ll notice is the image you use.

If that image is grainy, poorly shot, or not representative of the final product, there’s a good chance that will drive visitors away from your site. Like it or not, visuals are essential for building traffic.

So when creating images to put on your site, keep some of these tips in mind:

Use high-resolution images.

Get a variety of angles, even if it means multiple images.

Use lighting to be as accurate as possible (for color, shadows, etc.)

And if you’re not a practiced photographer, or if you lack the equipment, hiring someone to take product photos can be a great investment. You’ll lose more from bad images than you pay to get good ones.

One final consideration with images is to ensure that the size doesn’t negatively impact your SEO. Depending on what type of file you use when you add an image, it could drastically impact how large the final page ends up.

Image Source

Whenever possible, use the smallest file size available. When you couple a small-sized image with a high-quality photo, your SEO will be much better off.

Conclusion

WooCommerce makes up more than one-third of the Internet, so you know it can be a great way to build your online store.

With plenty of plugin options, tons of flexibility, and an excellent SEO potential, it’s hard to see where you could go wrong with WooCommerce.

Start by installing the Yoast SEO plugin for WooCommerce. This will act as your first line of defense for SEO and can fill in the gaps as you learn what works best for your site.

You should also take the time to optimize your headlines and create unique product descriptions that Google and its users will want to read.

It’s also a good idea to ensure that your site has a logical structure that allows users to flow through and convert as easily as possible.

Be sure to utilize rich snippets that entice visitors to click on your product pages and see what you have to offer. When paired with increased site speeds, you can see more traffic and better sales over time.

Adding internal links is also a great way to boost your WooCommerce SEO, as this gives crawlers a better idea of what you think is important.

And finally, make sure that you use quality images with small file sizes. This will help users see your products and not leave from slow load times.

With all of these tips and tools in place, you’ll be better situated to win traffic and convert them into customers in the long-term. Your SEO will be off to a great start, which is exactly why WooCommerce is such an appealing platform.

WooCommerce SEO Best Practices: 8 Traffic Boosting Tips That Work was originally posted by Video And Blog Marketing

[mccullytech]

Holiday season SEO: start preparing NOW!

It’s only barely getting colder outside, and here we are telling you to think about the snowy days of Christmas. If you have an online shop, please start thinking about the Christmas holiday season already! Because it’s never early enough to start planning for the most wonderful time of the year. Here, you’ll find out what you can do right now.

Ranking in Google isn’t something you can do overnight, and that is why it’s never too early to start. Remember, the end of the year is approaching rapidly. Don’t forget we also have Black Friday (November 23) and Cyber Monday (November 26) coming up as well. You can set up a lot of content for all occasions. Here, we’ll go over some things you can do to get prepared!

45 days rule

Bigcommerce.com published an article about what they called the 45 days rule. Regardless of the fact that you’ll be able to prepare earlier, their concept is interesting. It tells you to get your content in gear at least 45 days ahead, and they divide that period into three steps:

45 Days in Advance: Post your promotion to your website calendar and post a save-the-date post on social media (including your email newsletter).

7 Days in Advance: Post an upcoming events post to social media and via email and encourage other small businesses to share it with their followers.

1 Day in Advance: Post a reminder event post via social media.

Source: Bigcommerce.com

Besides the promotion mentioned above, I think you can do a lot more in terms of setting up new pages and renewing old ones. Let’s dig into that a little bit more.

Setting up holiday season gift pages

First, we need to think about what kind of category or special landing pages make sense for the upcoming holidays. You can always set up pages like ‘Best gifts for fathers/girls/teens’, ‘Newest deals for your 6/10/12-year-old’, ‘Best mom/friend/grandparents discounts’ or even think along the lines of ‘Top 10 gifts for outdoor/skiing/parasailing enthusiasts’ and ‘Top 3 deals for stay-at-home moms/dads/etcetera’. Just to name a few.

Make your landing or category page, the page title and the meta description fit the upcoming holiday season. Obviously, these pages can be re-used for Valentine’s day and your summer sale. Find old content that fits the holidays, rewrite titles and meta descriptions to match the upcoming season and chances are you won’t have to update the post itself at all.

You can link the all-year holiday season pages mentioned above to, for instance, specific Christmas landing pages (‘Top 7/10/25 gifts for under the Christmas tree’) to boost these when the time has come. That could be around the 45-day mark mentioned by Bigcommerce, but I wouldn’t mind stretching that to 60 days. There has to be enough time for Google and Bing and all the other search engines to follow your links and find your specific holiday season landing pages in time.

Social media

Social media like Twitter and Pinterest can play a huge role in the success of your (online) holiday sale. Take Pinterest, for instance. Raise your hand if you or your wife/husband has a Pinterest wish list? Most of us have that, right? If you manage to get the right products on people’s wish lists, that can have an impact on your sales. Personally, I like to draw inspiration from other people’s wish lists as well.

While you’re at it, don’t forget to share your holiday season gifts pages on Facebook and Instagram as well. In the previous section, I’ve mentioned top 10 lists. We all know these still work pretty well on social media.

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Similar to this, I’d recommend setting up holiday gift guides and sharing these. A good example is the Huffington Post Holiday Gift Guide. This is pretty clever. Huffington Post simply created a taxonomy for Holiday Gift Guide and added all posts that fit into this category. It creates a nice overview for all kinds of gifts for a plethora of people. ELLE has a page like that as well, and so do more companies.

New products

I’d also like to emphasize that this is an excellent time to pitch new products. If you know of potential best-sellers for the upcoming holiday season, be sure to start writing about these now. Think about how tech sites write about concept iPhones, features that might be added and things like that. The more you write about these products upfront, the more likely the sales pages for these products will rank when it matters. Obviously, you should link all pages that you made in advance to that one main page you’ll set up when the product is released and can be bought. Treat that page like cornerstone content.

Structured data

When adding or changing your product pages to fit the season, don’t forget to optimize them. Check, for instance, whether you’ve added structured data to your product pages. Because rich snippets for products in the search results, showing ratings and prices, can give you an edge to your competitor.

Re-using content

Old wine in new bottles. If you have a Christmas guide for 2018, feel free to re-use that in 2019. Update the year, and update details like popular brands and popular products for that year. If the slug of your URL is /christmas-2018/, change that to /christmas-2019/ around August next year and redirect the old URL to the new one. No need to create a totally new page. It would be a waste of nice inbound links to not re-use that old URL. Of course, this is even easier if you simply don’t include the year in the URL.

In the months before the holiday season, you could even simply repost popular posts from last year (a bit adjusted if needed) on social media. Valentine’s Day might even become Secret Santa. Cyber Monday might match daddy’s favorites for Christmas. These are probably small adjustments; perhaps just adding ‘this Christmas’ to a meta description or title will do.

Optimize for speed and mobile

We recommend you to check and optimize your website for speed and mobile. These are recommendations you’ll get from any SEO blog or consultant, everyday all day. Mobile, mobile speed and speed in general, are becoming more important every year (or day, for that matter). When preparing your website for the holiday season, this is a good a time as any to re-check your mobile website and site speed and update or improve these, if possible.

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All set? Don’t forget to make a measurement plan to be able to analyze your success. Write down all your plans and think about how to track all your actions. This is key if you want to know what to focus on next year. For detailed instructions on how to analyse your Black Friday, Cyber Monday or Christmas shopping succes read Annelieke’s post.

And when the holiday season is over?

How to handle the product pages of holiday gift sets after the holidays are over? Even if the gift set or product was a great success, and you want to offer it again next year, it’ll take a while for the page to be relevant again. So, what’s the best way to deal with these pages in the meantime?

Watch Joost’s answer to that in this video!

That wraps it up. You can never start too early when your online business depends on the holiday season. Be prepared; start now!

Read more: eCommerce usability: the ultimate guide »

The post Holiday season SEO: start preparing NOW! appeared first on Yoast.

from Yoast • SEO for everyone https://yoast.com/holiday-season-seo/

[inflexitechnology-blog]

Make Use of Best Modules of Digital Marketing to Grow Your Presence Online

Digital marketing overall is a vast field and thus it has been divided into sections that help to target the right audience in simpler way and also covers all modes of digital advertising. The main modules for digital marketing can be divided as follows

·         SEO-Search Engine Optimization

·         SMM- Social Media Marketing

·         Content Marketing

·         Email-Marketing

Basically the above mentioned marketing modules completely cover each section and if there remain any group untouched special marketing strategies can be utilized to target that particular section. Now the question arises, how to implement them and make most out of these modules and what role has Inflexi Technologies to play in digital marketing?

Well starting from what role Inflexi Technologies store has to play in digital marketing, Inflexi Technologies store offers great SEO services that help in ranking higher organically. And if just in case you opt out of their digital marketing services and bought only the storefront design then also you have added advantage because they script their themes in such a way that the layout and architecture itself covers all the various marketing modules.

Watch out - how?

While developing any website- Inflexi Technologies store makes sure that it is SEO friendly. They embed and integrate different scripts, buttons and plug-ins to make the theme SEO- friendly.

SEO - For better SEO, Google Rich Snippets are included in the scripting itself by Inflexi Technologies. Many eCommerce platforms like BigCommerce fully support various structured data and thus allows the store owner and theme developers to fully utilise the various structured data to the most. Rich snippets are also structured data that help the search engines to know and display vital and extended information about your product and store.

SMM - Social Media Marketing is really helpful in bringing in more traffic and increasing your sales by turning your business into a brand. Social media platforms not only allow you to advertise but also you are able to connect to your customers in friendly and informal way. This aids in developing strong bond, bridging the gap between you and your customer and enhance your market value and credibility. Inflexi Technologies links your web store or website to social media platforms by embedding social media buttons.

Content Marketing - It is actually advertising by creating more content that contains information about your store and product. Content marketing helps in generating links and making your presence on larger front over the web. Content marketing can be carried out in different ways. You can go for blogs and articles which are again of different types. Like image blogging is a new concept and quite helpful for eCommerce store owners as they can display their products by high quality product images. Inflexi Technologies provides dynamic blog sections, which can be used to publish content related to your business.

Email Marketing - This format is really helpful for online business owners as once the customer subscribes for your emails, you can let them know about the upcoming sales and arrivals via email. This makes advertising a bit personalised also. Newsletter subscriptions are best for email marketing. Inflexi Technologies offers the option for email-marketing in all their themes. You can also go for Mailchimp integration services, to make email marketing automated.

Thus now you see why Inflexi Technologies store is pundit for al Digital Marketing Solutions.

For more details visit www.inflexi.com

[samyakonlinedelhi]

What are The Most Useful Apps for Big Commerce?

Have you heard about the must-have app for any business on the BigCommerce platform? It's the one that lets you easily list and manage products, accept payments, and keep track of orders. But wait, there's more! When choosing the perfect BigCommerce app, you'll want to consider a few key factors. First, ensure the app has a secure payment processor to ensure customer transactions are safe. You'll also want to look for an inventory management app to keep your products organized and in stock. Still, feeling unsure about which app to choose? Don't worry. I've got you covered. Check out my top 10 list of authorized BigCommerce apps to find the perfect fit for your business.

Or you can check out my blog website for more details about big commerce development. Till then, here is a little information about apps.

SmartrMail App: The SmartrMail app can be used to personalize and automate email marketing campaigns. This can help to improve customer engagement and increase sales. The app is tried and tested by industry experts, so you can be confident that it is a reliable tool.

Search Magic App: Enhance your product search functionality with instant search and advanced filtering options, making it easier for customers to find what they need.

ShipperHQ BigCommerce App: Get real-time shipping rates from multiple carriers and create custom shipping rules to simplify worldwide shipping and improve conversions.

Magic Sorter App: Organize your products effortlessly with a drag-and-drop interface and customize sort options to optimize visibility for your best-sellers.

Advanced Shipping Manager App: Access real-time shipping rates from various carriers and set custom shipping rules for a tailored checkout experience.

SEO Rich Snippets App: Boost your search engine rankings and click-through rates by adding product and review-rich snippets to your site.

Image Optimizer BigCommerce App: Optimize image sizes for faster load times, better SEO, and an enhanced user experience.

Tawk. to App: Engage with customers in real time using free live chat, offering instant support to reduce cart abandonment.

PayPal Checkout App: Provide a seamless and secure checkout experience, accepting payments from PayPal, Venmo, and Pay Later.

Amazon Pay App: Offer a trusted payment method with Amazon accounts, attracting more customers and streamlining payments.

With these essential apps, you'll supercharge your BigCommerce store, ensuring a smoother shopping experience and improved customer satisfaction. Give them a try, and watch your business thrive! Also, you can take guidance from Certified BigCommerce Partner.

Source: https://samyakonlineservice.wordpress.com/2023/07/31/what-are-the-most-useful-apps-for-big-commerce/

[themesparadise]

New Post has been published on Themesparadise

New Post has been published on https://themesparadise.com/laparis-simple-creative-premium-magento-2-theme-2/

LaParis Simple Creative Premium Magento 2 Theme

LaParis – Just a simple creative responsive Magento theme for your Magento 2 store

LaParis is designed with minimalist style, simple and clean which can be used easily on any Magento 2 CE based stores.

Templates includes various styles: creative, unique, flat, material design, clean, elegant, minimal, minimalist, simplicity, generic, common, modern, luxury, outstanding, eye-catching, retro, vintage.

Also available on Shopify, OpenCart, BigCommerce

11+ custom design for multi-purposes:

Supermarket, grocery store, mega mall, shopping center

Mobility, electric, pro scooters, parts and repairs

Sneakers, streetwear, footwear for mens, womens & kids

Bicycle store offers bikes, gear, parts, accessories

Fashion, boutique, clothings, apparel, handbags, shoes

Game, videos, computer, mobile, ios, android games, serial license keys

Furniture, interior, decoration home furnishings, kitchen, dinning room

Baby & kids educational toys, entertainment, nursery.

Glass, sunglass, eyewear, contact lenses

Watches

Sport, sporting goods, hunting, fishing, camping equipment

Jewelry, Jewellery, Necklaces, Pendants, Bracelets, Rings, Earrings, Wedding Bands Charms Brooches.

Lingerie, sleepwear, swimsuits, babydoll dresses, backless bras, bridal, sexy wear, panties for ladies

Cosmetics & Beauty, skincare, haircare, spa salons

Fashion Nova

Chinese Lunar New Year Holidays

Valentine gifts

Health & Yoga, nutri-foods, medicine

Computer, laptops, macbook, monitor, hardwares

Phones, mobile

Gardening tools, indoor & outdoor

Cool features like:

Bootstrap 3, SASS/SCSS, W3C HTML5, CSS3 valid.

Responsive, mobile compliance & friendly, SEO

Visual Mega Menu (megamenu)

Ajax advanced products fitlered navigation

RTL, Multi-languages, multi-lingual, translation ready, i18n

Blog / news modules

Product labels, indicator, sale off, discount, new arrial, deal…

FontAwesome icon

Advanced admin theme options

Quick-view, quickview, quickshop plugn

Ajax Cart

Also view our Best Magento Themes in 2015 collection

Watch Installation Video Here

Features supported in this theme:

Magento 2.1 Ready!

Compatible with Magento 2.1.x to Magento 2.1.9

Responsive design, Bootrap 3, Retina Image.

Support Right to Left design.

Support On/Off Reponsive.

Powerful theme settings lets you change colors, font, typography and other styling flexibility.

Box/wide style for theme

Drag & Drop Mega Menu builder, build your multiple column menu never been easier. worth $49, included for free

Enable/Disable Default Navigation

Edit frontend directly with admin toolbar

On/off setting for more animation when loading elements

Included Revolution Slideshow with more effect and display method.

Show pop up advertisement and newsletter or login form when loading.

Select header style for your site with Multi header

Option pop up for login form, wishlist, compare product

Select Currency – Language style.

On/Off Sticky Top Cart – Search – Menu on the top of site when scrolling.

Advanced Search with custom level categories

Advanced Layered Navigation, browsing products easier and faster. Make better your shop by block with ajax options, ajax price slider without refreshing a page. worth $49, included for free

Set Hover & Alternative image on mouse over product thumbnail.

Included Flexible Widget, easy to manage block.

Included Advanced Filter Products Widget, used to show: Bestseller Products, New Products, Sales Products, Special Attribute (Featured Product, Special Deal, Hot Product), Normal Products (without conditional), included for free.

Included Review Widget, used to show products which have the best reviews or show reviews for products

Multi Deal Pro, create deals with products, Clock countdown, worth $69, included for free

EM Blog extension – Paid add-on

Included Tabs Widget.

Product quick-view, allow customer to quickly view a product details on fancy box popup without leaving current page.

Ajax add to cart feature, add products to Cart in a single click, without leaving current page.

Included custom Product labels extension, Allow to create and manage product labels show on top of product images like to indicate bestseller, new, special products?

Block Sidebar Position, enable/disable, set position Magento?s default sidebar blocks.

Google Rich Snippets on product page

Customize your product image sizes freely.

Customize number of products display per row freely.

Cloud Tag Option.

Set position for infomation elements of product in detail page with setting admin

Custom image product with Cloudzoom/Lightbox/Default

Next/Pre product without leaving product page.

Social Links allows you to share links to your profiles in social networks.

Typography for general elements, grid, buttons ready.

Show name of blocks on frontend to easy find the blocks in backend.

Detailed documentation with about 100 pages.

Documentation

Detailed instruction to help you install the theme on your store or install build a full demo site like our demo store. Detailed instruction for using our extensions, widget, theme settings. For developer, it guides you to develop a custom style extended from the original style without modifying the original source code.

Install Magento 2 themes

We have some resources here to help get you started using the eCommerce platform of the future – Magento 2.

It’s what we do. —View fully details docs : http://devdocs.magento.com/guides/v2.0/install-gde/bk-install-guide.html

How To Install Magento 2 Theme on EC2 Amazon Server: Video

Support

     Changelog

2017-12-05 - update Magento version 2.2.1 - fix issue Json on Module Product Label - fix issue themepackage can not import data ( * using wrong name to export data on module themesettings->controller->export * using wrong folder name to import on module themesetting->adminhtml-> import ) - fix issue wrong font GoogleAPI. And you need create file google-font.css to import this to file .less

Purchase Now

[samyakonlinedelhi]

BigCommerce SEO Services

Samyak Online has dependable expertise to provide results delivering BigCommerce SEO services addressing all the key concerns like web page performance, ranking, traffic, leads generation, conversion, branding, etc by using BigCommerce SEO features up to their full potential.

[stencilthemes-blog]

Latest Mobile Optimization Technique-AMP BigCommerce Stencil Themes

The changes that are occurring globally are not hidden. It was in the last year that mobile usage exceeded desktop usage. The trend is in continuation to this year and will further grow. The thing that is there to learn for entrepreneurs and online business owners is that they need to focus on expanding their business over the pocket devices. Smartphones are said to drive 20% of the traffic into successful conversion. If you own an online store owner then you must know the latest developments in the field of mobile optimization.

The challenge included in marketing over the phones is that the way mobile phones are used is completely different from the way desktops and laptops are used. Then the screen size is combatively very small and this brings a good challenge as how to engage the viewer and showcase all the important elements over the small screen size without making it messy and suffocated. Responsive web designs have been really very helpful to great extent. However, with the changing times mobile speed optimization is demanding something more. And that extra edge is given by AMP- Accelerated Mobile Page or Online Stores In Australia.

AMP (Accelerated Mobile Pages) – It is very creative and accessible framework that creates fast-loading mobile web pages. This improves the speed and performance of web page. It is Google-backed project and an open-source initiative. Rank higher simply because of AMP.

Platforms that offer online space for store owners like BigCommerce have already started giving passage to the AMP Themes and Templates. BigCommerce allows its users to choose AMP enabled themes for their stores. The AMP feature is one of the latest development and many theme developers are still to know about it, let alone working on it. However, Stencil Theme Store, which is known for its excellent Stencil Themes Australia Development Services, has already started working on AMP feature.

  If your store’s theme is compatible with the AMP, then only you can use this feature and Stencil Theme Store develops the bestBigCommerce Premium Themes that fully support the AMP scripting.

  Yes you read it write, Stencil Theme Store bring you the first BigCommerce Stencil Themes that allow you to have accelerated mobile pages and thus your store will rank higher, driving in more traffic and thus creating profit earning opportunities. And while your competitors will still be trying to figure the new development you would have already achieved a significant leap.

BigCommerce Stencil Theme Australia-

https://stenciltheme.com/bigcommerce

All this can be achieved by a single wise decision. You just need to reach out to Stencil Theme Store to get the BigCommerce Themes that incorporate all the latest and best features.

In the designing part you will have the most attractive and easy to navigate through buttons, banner and tabs, in short a perfect layout.

For better optimization over desktops and mobiles SEO friendly features are already inbuilt in the themes with Rich Snippets given in each theme developed by Stencil Theme Store. Along with AMP, the business owners can rely upon proven mobile optimization techniques like using breadcrumbs and radio buttons, adding one touch payments and lowering the start time-as advocated and implemented by Stencil Theme Store.

In addition the common features like Image gallery, wish list, mega menu, filtering features, zooming options, quick view options etc have already been added to the fully responsive Multipurpose Themes and templates.

For more details on Stencil Theme Store Australia visitwww.stenciltheme.com