#Boost Shopify conversions
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"Boost Your Online Store Sales with a Shopify UX/UI Audit!"
Are you looking to improve customer experience and increase conversions on your Shopify store? With Alexis Coutray, a UX/UI designer and conversion rate optimization (CRO) expert, you can get a comprehensive review of your store. Discover how enhancing navigation, design, and user experience can drive more sales. Don’t miss out on the opportunity—book your consultation now and start turning visitors into loyal customers!Get your Shopify UX/UI audit here."
#Shopify UX/UI audit#Boost Shopify conversions#Shopify store optimization#Shopify CRO expert#Increase Shopify sales#Shopify user experience review
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Shopify Marketing Tips to Help You Reach Your Conversion Goals | Liveblack
You can improve your online sales by drawing attention to these key factors — boost conversion rate and increase traffic to your website. Many marketers prioritize social media marketing and email marketing to grow conversion rates. However, to increase conversion rate, a great way to drive sales to your website is to grow average conversion rates by converting visitors into customers.
As you plan to get more traffic and execute well-planned strategies, your business is getting more visitors than you expected. But when you check your sales, you will be surprised to see the number of sales. If the number of sales is not as of visitors visiting your website, you have to work on your strategy.
The average conversion rate is between 2.5% to 3%. However, it varies from industry to industry. Are you thinking of boosting conversions? The simple formula is to gather data and use that information to generate ideas that can improve your conversion and meet your goals.
The more you increase conversion rates, the more revenue you generate. Find the best ways to gather information and gather important data that will help you achieve your goal.
Let’s discuss the important points for optimizing conversion rates.
Talk to your customers.
Instead of assuming the pain points and increasing conversion rates through any quantitative data, ask your customers directly. Take a formal interview of your customers by asking them questions like why they buy this particular product. Which feature of the product they like the most? Have they faced any problems while buying or using the product? Etc. These are some questions that can help you review your product or service.
Questions like this haven’t been answered by any technical tools. Getting the answer for the insights you are seeing lies in such questions.
Identify your website’s goals.
It’s difficult to know if your conversion rate is improving or not if you are not tracking and measuring your success. First, decide what you want your customers to do on your site and then what you want to count as a conversion.
Be reasonable while setting your goals. Check how many conversions you got in the past months and set your new or updated goals according to that. Once you’ve set your goals, check on them for how they perform through site analytics.
Make it easy for your customers for what they are searching for.
No one wants to spend time searching for what they want. If they are interested in buying something they’ll go to the search bar and directly search for the product they want to purchase. On the other hand, those who are just scrolling through the website may leave your website without any purchase.
Add an easy-to-use search bar to your site that will help people buy your products without any hassle. This way you can boost conversion rates. You can experiment with different engaging and interesting features that provide relevant results to the shoppers.
Having a live chat feature is a boon.
Yes, implementing a live chat feature is a boon to your website. Having a real person or a live chat boat to talk with your customers can help them get what they want. With this feature, you can provide information or direct them towards what they are searching for.
This way you can keep them on your site to search for more or buy anything they want.
Testimonials & reviews complete your website.
Testimonials and reviews are social proofs that give people a reason to trust your brand. Seeing that your past customers had a good experience with you, will assure first-time buyers that your brand is trustworthy to buy from.
You can put product or service-relevant reviews, share video reviews, or create a whole section dedicated to the customers’ reviews that will be easier for first-time purchasers to read and decide.
Abandon cart emails also increase conversion rates.
How? Let’s check. Many shoppers leave carts abandoned before they checkout. This shows they have an interest in those products but haven’t completed the purchasing process.
You can send abandoned card emails to remind them that they like particular products and encourage them to visit your website for those products. Through this, you can increase the chances of conversion by offering them special discounts or any other offer.
Make sure your checkout forms are short and simple.
You need to look out for checkout forms that are not designed with too many fields. As people are not fond of filling out long forms, they will leave your site if you ask for too much information from them. Keep your form as simple as possible and ask for only necessary information like name, address, etc.
A/B testing can help you enhance the buyer’s journey.
You can consider this point a part of a conversion rate optimization strategy. Check out where there are conflicts in the website and try to experiment with something new that helps you boost conversion rates.
You can add photos of products with a tool of 360-degree photos that make them see the product overall. Experiment with CTAs, and change the copy, color, and placement to check whether it works the way you think or not.
Conversion rate optimization strategy for business helps you achieve your goals. Boosting conversion by focusing on changing the way you attract customers and making sure the steps you are taking forward will let you fulfill the targets.
We are a full-stack digital marketing agency and we know how to do Shopify conversion rate optimization strategically. We have a team of experienced and expert people who have ideas and techniques to help your business boost conversion rates.
#Shopify Marketing Tips#boost conversions#increase conversion rate#Shopify conversion rate optimization#optimizing conversion rates#conversion rate optimization strategy#conversion rate optimization strategy for business
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Expert Picks: The Best Shopify Website Designers for 2025’s Trending Store Features

The world of eCommerce is transforming faster than ever, and Shopify remains at the forefront of that evolution. As brands aim to deliver exceptional user experiences and capitalize on design-led growth, the need for a skilled Shopify designer has never been greater.
Cross Atlantic Software specialize in bringing together cutting-edge creativity and eCommerce functionality. In this article, we’re diving into the top Shopify website designers to watch in 2025 and sharing expert insights on the trending Shopify store design features that are shaping the future of online retail.
Why Shopify Design Matters in 2025
Before we get into the list of designers and specialists, it’s important to understand why Shopify design is more critical than ever. Online shoppers expect more than a functional website—they want intuitive navigation, fast load times, visually engaging layouts, and mobile responsiveness. That’s where the expertise of a Shopify specialist comes into play.
What Makes a Great Shopify Website Designer?
A truly standout Shopify website designer goes beyond aesthetics. They focus on:
Conversion-driven layouts
Brand-centric user experience
Responsive mobile design
SEO-optimized pages
Seamless app integrations
Let’s take a look at what trends are dominating Shopify in 2025 and who is best equipped to execute them flawlessly.
2025’s Top Shopify Store Design Trends
1. Personalized Shopping Experiences
Thanks to AI and data analytics, personalization is no longer a luxury—it's an expectation. Smart Shopify store design integrates AI-driven recommendations, dynamic product displays, and personalized landing pages. This keeps customers engaged and encourages more frequent purchases.
2. Video-First Product Displays
Static images are taking a backseat in 2025. Leading Shopify website designers are building immersive product pages with background videos, 360-degree product views, and storytelling clips. These elements give customers a real feel for what they’re buying, right from the screen.
3. Mobile-First Design
With more than 75% of eCommerce traffic coming from mobile, top Shopify specialists are prioritizing mobile performance. Think smooth scrolling, effortless one-tap checkouts, and pages that load in the blink of an eye—because today’s shoppers won’t wait around.
4. Eco-Conscious Branding
Consumers are more conscious of sustainability. Modern Shopify store designs are incorporating eco-friendly color schemes, carbon tracking widgets, and transparency tabs to showcase ethical sourcing.
5. Modular Design Systems
In 2025, agility is key. Many Shopify designers are adopting modular design systems—reusable UI components that let store owners update their sites quickly without starting from scratch.
Meet the Experts: Top Shopify Website Designers for 2025
Cross Atlantic Software works with some of the most forward-thinking professionals in the Shopify ecosystem. Here are the types of Shopify website design services that are in high demand—and who’s delivering them.
1. The Strategist Shopify Designer
A strategist isn’t just focused on look and feel—they focus on conversion. They use analytics, customer behavior, and A/B testing to inform every design decision. Our own Cross Atlantic Software design team is known for combining user psychology with clean aesthetics to boost ROI.
Best for: DTC brands looking to scale quickly.
2. The Visual Storyteller
These Shopify website designers are all about emotion. They create visual narratives through imagery, layout, typography, and animation. For lifestyle, fashion, and beauty brands, this approach is especially effective.
Best for: High-end or boutique brands seeking emotional engagement.
3. The Technical Shopify Specialist
Some projects require deep technical know-how. Whether it’s integrating custom features, building subscription logic, or streamlining complex product catalogs, these Shopify specialists bridge the gap between design and engineering.
Best for: B2B, SaaS, or stores with unique backend needs.
4. The Speed-First Optimizer
If performance is your priority, look for a Shopify designer focused on speed. These experts optimize image sizes, reduce unused code, and streamline user flows—all to reduce bounce rates and increase sales.
Best for: Mobile-heavy industries or global brands.
5. The Brand Builder
A great store starts with great branding. These Shopify website design services offer end-to-end support—from logo creation and color palette development to building a custom Shopify theme that aligns with your vision.
Best for: New brands or rebrands that need full creative direction.
Why Choose Cross Atlantic Software?
With hundreds of projects completed and clients across North America, Europe, and Asia, Cross Atlantic Software is more than just a design agency—we’re your eCommerce growth partner.
Our Services Include:
Custom Shopify store design
Theme development and optimization
UI/UX design tailored to your industry
Shopify Plus migration and setup
Full-stack Shopify website design services
Cross Atlantic Software believes every brand has its own story to tell. Our Shopify specialists work closely with you to make sure your store doesn’t just look great—it feels like you.
Client Success:
One of our recent clients, a sustainable fashion label based in Los Angeles, came to us for a full redesign. Their outdated store had a high bounce rate and poor mobile usability.
Our team implemented a modern Shopify store design with immersive video elements, quick-load product pages, and mobile-first navigation. Within three months:
Bounce rate decreased by 27%
Mobile conversions increased by 40%
Average order value rose by 15%
This is the power of working with expert Shopify website designers who understand trends and business objectives.
Conclusion:
If you're planning to launch or revamp your Shopify store in 2025, don’t settle for generic templates or cookie-cutter solutions. Partnering with an experienced Shopify designer or Shopify specialist can make the difference between a store that looks good—and one that converts.
Cross Atlantic Software is passionate about building digital experiences that drive growth. Whether you’re a startup looking for full Shopify website design services or an established brand wanting to refresh your Shopify store design, we’re here to help.
Ready to future-proof your eCommerce store? Contact Cross Atlantic Software today for a free consultation and let’s create something extraordinary together.
#shopify website design services#shopify store design#shopify website designers#shopify specialist#shopify designer
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ReelUp:
Boost conversions with TikTok shop like shoppable videos, Instagram reels, Stories,UGC video gallery
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📢 Boost Sales with Promo Bars: Keep Customers Informed About Your Latest Deals! 🚀✨
Want to ensure your customers never miss out on your sales and special offers? Promo bars are an effective way to highlight promotions, announcements, and events directly on your Shopify store.
Benefits of Using Promo Bars:
✅ Immediate Visibility – Capture attention as soon as visitors land on your site.
✅ Enhanced User Experience – Provide clear, concise information without disrupting browsing.
✅ Increased Conversions – Direct customers to special deals, encouraging purchases.
Implementing promo bars can significantly improve customer engagement and keep your audience informed about the latest offers.
👉 Learn more about how promo bars can benefit your store: https://taranker.com/blog/how-promo-bars-keep-customers-informed-about-sales
💬 Have you used promo bars in your store? Share your experiences below! 👇
#taranker#shopify#ecommerce#shopify experts#shopify tips#shopify development company#shopify ecommerce development
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Why Shipease is the Smartest Choice for E-Commerce Shipping in 2025
Why Shipease is the Smartest Choice for E-Commerce Shipping in 2025
In the ever-evolving world of e-commerce, efficient and reliable shipping isn’t just a feature — it’s the backbone of customer satisfaction and business growth. As we step into 2025, one platform continues to stand out for e-commerce businesses looking for a smarter, smoother, and more scalable shipping solution: Shipease.
Here’s why Shipease is the smartest choice for e-commerce shipping in 2025:
1. All-in-One Shipping Dashboard
Shipease eliminates the hassle of juggling multiple courier partners. With its centralized dashboard, you can compare rates, generate labels, schedule pickups, and track shipments — all in one place. It’s designed to save time, cut manual errors, and improve operational efficiency.
2. AI-Powered Courier Recommendations
Thanks to its smart algorithm, Shipease automatically suggests the best courier based on delivery location, cost, and performance history. This means faster deliveries, lower return rates, and happier customers.
3. Real-Time Tracking and Notifications
Today’s customers expect to know exactly where their order is. Shipease provides real-time tracking updates to both you and your buyers, reducing WISMO ("Where is my order?") queries and improving customer experience.
4. Seamless Integration with Major Marketplaces
Whether you're selling on Amazon, Shopify, WooCommerce, or your own website, Shipease easily integrates with major e-commerce platforms. Sync your orders effortlessly and manage your shipping in a streamlined workflow.
5. Flexible Shipping Options
From same-day delivery to cash on delivery (COD) and reverse logistics, Shipease offers a wide range of shipping options. This flexibility allows you to cater to diverse customer preferences and boost your overall conversion rates.
6. Affordable Pricing and Transparent Billing
Shipease offers competitive shipping rates with no hidden charges. With clear invoicing and billing insights, e-commerce sellers get complete visibility over shipping expenses, making budgeting and forecasting a breeze.
7. Automated NDR and RTO Management
Non-delivery reports (NDRs) and return-to-origin (RTO) shipments can be a nightmare for online sellers. Shipease automates the process of addressing delivery failures, communicates with customers, and helps minimize return costs.
8. Dedicated Support and Account Management
Need help fast? Shipease offers responsive customer support along with dedicated account managers who understand your business goals and help optimize your shipping strategy.
9. Data-Driven Insights for Smarter Decisions
With in-depth analytics and shipping performance reports, you can track KPIs, optimize courier selection, and uncover areas to improve logistics and customer experience.
10. Future-Ready Technology
In 2025, speed and adaptability are key. Shipease stays ahead of the curve by continuously upgrading its tech infrastructure, ensuring faster processing, enhanced security, and new features that support your e-commerce growth.
Conclusion
E-commerce success in 2025 hinges on delivering orders quickly, reliably, and affordably — and Shipease is built to help you do just that. Whether you’re a small seller or a large-scale brand, Shipease offers the tools, tech, and support you need to ship smarter, scale faster, and deliver better.
Switch to Shipease today — because smart businesses deserve smart shipping.
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Boost Shopify Revenue with A/B Testing
Boost your Shopify revenue with A/B testing experiments and data-driven insights to increase conversions and optimize your store.
Source: https://cro.media/insights/ab-tests/boost-shopify-revenue-ab-testing/
A/B testing is a powerful tool to increase your Shopify store's revenue by helping you make data-driven decisions. By running native A/B testing experiments on your Shopify store, you can optimize your customer experience and turn more visitors into paying customers. With easy-to-use features, you can start testing without any hassle.
Effortless Tracking with Instant A/B Testing
With Instant A/B Testing, there's no need for a JavaScript pixel to get started. The visual editor allows you to create and manage tests easily within minutes. This seamless setup ensures that you can test different variations of your Shopify store with zero technical headaches.
Smooth Experiment Operation
Run your A/B tests without worrying about disrupting your users' experience. The app is designed to serve experiments to the right audience and prevents redirects, making sure that your customers experience no interruptions while browsing your store.
Full Control Over Your Tests
Create separate URLs for each test to ensure a flawless and clean testing environment. By running your tests on individual pages, you can isolate variables and measure the success of each experiment with higher accuracy.
Easy Traffic Split
You have complete control over how much traffic goes to each version of your test. Define the percentage of traffic directed to each variant (A and B), allowing you to balance the experiment and gather precise insights.
Precision Insights Across the Funnel
Gain in-depth analytics with a full funnel view of your A/B tests. Track key metrics such as add-to-cart rates, checkout progression, and completed transactions to measure the true impact of your experiments on revenue.
Why Use Instant A/B Testing for Shopify?
Instant A/B Testing offers a 100% free solution to run experiments on your Shopify store, and no credit card is required to get started. This allows you to experiment with various store elements at zero cost while gathering valuable data that can drive better conversions.
Frequently Asked Questions
Do I need to subscribe to any service? No, Instant A/B Testing is completely free, with no subscription required.
How does it integrate with other apps? Instant A/B Testing works well with Instant Page Builder. You can easily create variants of your pages, publish them to your Shopify store, and test which version converts better.
Does A/B Testing affect my SEO? Since experiments run on separate URLs, there’s minimal risk to SEO performance. The app ensures that crawlers do not get redirected and uses Shopify Webpixel for tracking, keeping everything optimized for search engines.
Can I track custom redirects or use existing URLs? Yes, you can use both custom redirects and existing URLs for your A/B tests.
Do I need to enable app embeds? Yes, enabling app embeds is the only step needed to get started with A/B testing.
Start Your A/B Testing Today
Increase your Shopify store's revenue and conversion rates by running native A/B testing experiments. Take advantage of this free Shopify app to optimize your store with precision and ease. For businesses looking to optimize not just their A/B testing but their entire digital presence, consider exploring additional services like Shopify SEO Audit, Shopify CRO Audit, or Custom Shopify Development. These expert services can elevate your online store's performance even further.
If you're looking for more comprehensive solutions for Shopify, Shopify Services offers a range of professional services to boost your store's functionality and success.
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Harnessing Passive Income with CRO Strategies: Insights by cro.media
Boost your landing page's effectiveness with CRO principles and maximize conversions.
Source: https://cro.media/insights/ux-ui/crafting-high-performing-landing-pages-cro-principles/
Passive income represents the epitome of working smarter, not harder, with its potential to supplement earnings and build long-term wealth. At cro.media, we believe that passive income ventures, much like Conversion Rate Optimization (CRO), are about maximizing value from every effort. Here's how CRO principles can amplify passive income strategies.
Transforming Traffic Into Conversions
For many passive income ideas, from dropshipping to affiliate marketing, the key to success lies in effective CRO:
Optimized User Flows: Ensure a seamless journey from discovery to purchase with intuitive navigation and clear calls-to-action (CTAs).
A/B Testing: Experiment with landing pages, product descriptions, and CTAs to identify what drives the most conversions.
Data-Driven Insights: Leverage analytics to understand user behavior and refine strategies to align with audience preferences.
By fine-tuning the user experience, CRO transforms passive income ventures into scalable revenue streams.
Passive Income Meets Automation
Automation is central to both CRO and passive income:
Streamlining Workflows: Use tools to automate repetitive tasks, such as email marketing for digital product sales or ad retargeting for affiliate links. Learn more about Shopify app development.
Predictive Analytics: CRO tools can forecast which strategies will yield the best ROI, allowing you to focus on the most lucrative income streams.
Cross-Selling Opportunities: For dropshipping or print-on-demand stores, automated product recommendations can increase average order value.
Automation minimizes manual intervention, keeping passive income truly passive.
Enhancing Credibility and Trust
Trust is a critical CRO factor, especially for passive income models reliant on online sales or investments:
Social Proof: Showcase customer reviews or user-generated content to validate your offerings.
Secure Transactions: Highlight security features, such as encrypted payment systems, to reassure customers.
Professional Design: A visually appealing, functional website fosters credibility and encourages conversions.
"Strong CRO foundations ensure trust remains high, driving repeat engagement and income growth."
Strong CRO foundations ensure trust remains high, driving repeat engagement and income growth. See our Shopify agency services.
Diversification Through Strategic Insights
Just as CRO encourages testing and adaptation, passive income requires diversification:
Experimentation: Test multiple streams, such as affiliate marketing, digital product sales, or REIT investments, to identify the most profitable avenues.
Audience Segmentation: Use CRO principles to segment audiences and tailor offerings, ensuring relevance and resonance with target groups.
Sustainable Scaling: Focus on scalable models like print-on-demand or stock photography, which grow without proportional increases in effort.
Diversified strategies supported by CRO insights reduce risk and maximize passive income potential.
Maximizing Long-Term Gains
CRO's iterative nature aligns perfectly with building sustainable passive income:
Continuous Improvement: Regularly refine strategies based on performance data, from content adjustments to pricing experiments.
Retention Optimization: Implement loyalty programs or subscription models to maintain consistent revenue streams.
Scalability Focus: Invest in scalable tools and platforms that grow alongside your passive income ventures.
"By merging CRO methodologies with passive income strategies, businesses can achieve compounding results over time."
By merging CRO methodologies with passive income strategies, businesses can achieve compounding results over time. Check out our Shopify CRO audit services.
Partner with cro.media for Optimized Income Strategies
At cro.media, we specialize in leveraging CRO to optimize revenue streams, ensuring that every click and interaction contributes to your financial goals. Whether you're launching a dropshipping store or investing in digital assets, our expertise transforms potential into profit. Let’s elevate your passive income journey today.
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RECENT SEO & MARKETING NEWS FOR ECOMMERCE, JUNE 2024
You know the drill - here's all the marketing, SEO, social media etc. news for the last month. You can see the Etsy and other ecommerce news here.
TOP NEWS & ARTICLES
As of July 5th, sites that cannot be read on mobile will no longer be indexed by Google. This has been coming for a long time, and we’ve all had plenty of warning, so it is unlikely to affect many ecommerce sites.
One final reminder that you need to save your old Google Universal Analytics data before July 1, as it will vanish on that date. There are several ways to do this. [Even if you never upgraded to Google Analytics 4, the old stats will still be going away, so don't miss out on saving the important stuff!]
SEO: GOOGLE & OTHER SEARCH ENGINES
If you are interested in deep dives into the recent Google leak, Aleyda Solis has compiled a Google spreadsheet (ironically), of articles on the topic, along with resources.
It appears that Google’s AI Overviews are so bad that they are now only showing up for 15% of queries, down from 84%.
Google’s latest spam update started June 20th.
This case study on Google’s March core update looks at the hazards of having high-ranking but irrelevant content on your website.
Another recent study looking at the effect of various Google updates found that some losing sites may have been trying to game SEO a little too much in Google’s eyes.
Out-of-date content can hurt SEO, but there are proven tactics for dealing with those pages.
If you missed any Google news last month - and there was a lot of it! - Barry Schwartz summarized May for you.
SOCIAL MEDIA - All Aspects, By Site
General
Artists concerned about AI tools training on their items are joining Cara in droves, and many are hoping to leave Meta properties at the same time. Cara allows users to add Glaze to their images, which disrupts AI training.
True federated social sites are getting closer, with an app that lets Mastodon users and Bluesky users connect without joining the other site. Confused about how federation works? This TechCrunch article goes through all of the current details, and highlights some of the biggest federated sites, including Mastodon, Threads, and Bluesky.
Facebook (includes relevant general news from Meta)
Meta will stop using users’ personal posts and information to train its AI models in the EU, due to privacy concerns.
Turns out that using AI to detect use of AI is just as flawed as most applications of AI - ask Meta, which is inaccurately claiming some real photos were “Made with AI”.
Facebook thinks it is for young people again. Yes, really. Among other areas, “Facebook Dating is continuing to see steady and strong daily active user growth, and is up +20% year-over-year with young adults in the United States and Canada.”
Here’s a decent overview of various types of Meta ads; it is written by Wix, but has some useful points for any advertiser.
Instagram
The head of Instagram divulged some tips on the algorithm recently, including the fact that video gets more views than photos these days.
Some video ads on Instagram can’t be skipped right now, but it is only a test.
Apparently Instagram’s Notes feature is quite popular with teens, so the platform is adding more to it. This includes mentions and likes.
LinkedIn
If you want a full sized image in posts with links, you will need to pay for LinkedIn Ads from now on. Regular posts with links now have downsized images. If you don’t know anything about LinkedIn Ads, here’s how they work.
LinkedIn Ads can no longer use data from LinkedIn Groups to target people in Europe.
Pinterest
Pinterest is now working with Shopify for its “Pinterest Inclusion Fund” which helps underrepresented groups use Pinterest to boost their businesses.
Reddit
Reddit’s traffic is said to be up 39% this year, increasing interest in using it for marketing. It is also making people worry about bad information.
Reddit has changed its conversation ads.
Snapchat
Snapchat now has increased safety features, including improved blocking abilities.
“Snap Inc., the parent company of Snapchat, has agreed to pay $15 million to settle a gender discrimination lawsuit from the California Civil Rights Department...Snap paid women less and offered them fewer promotions when compared to male employees.”
Threads
Threads has expanded the ability to post to other federated social sites.
TikTok
TikTok has combined a lot of its Creator Center tools into one dashboard called TikTok Studio.
Klaviyo now integrates with Tiktok, so advertisers can find their known audiences and personalize ads.
Twitter
Hootsuite has updated its guide to Twitter ads, which is quite detailed.
(CONTENT) MARKETING (includes blogging, emails, and strategies)
July content marketing ideas include International Joke Day (July 1). [I can’t decide if I am insulted or not that it is the same day as Canada Day.]
Patreon has announced several upcoming changes to their creator tools, including the ability to give away paid memberships to fans at no charge, opening chat to free members, and a countdown clock for big posts.
ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES)
Microsoft’s smart shopping campaigns will become “Performance Max” in the near future, although you can also make that change yourself now.
Brave now has Search Ads in some areas, after testing them for a year and a half.
Websites that offer coupon codes and use Google’s free shopping ads can sign up to have the codes displayed in Google's organic search listings. You can get all of the details here.
STATS, DATA, TRACKING
If you use Google Shopping Ads (free or paid) for your website, you can now see their performance in Google Images by using the Google Search Console.
Google Analytics 4 has an updated Realtime report now.
BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE
Price cutting (as opposed to sales and discounts) is the latest retail trend. “[C]onsumer spending on goods fell 0.2% during [April]”, while US prices were up 2.7%.
US consumers are still buying some types of “hot” items, such as clothing, but they are spending less on electronics and homewares.
UK ecommerce sales to the EU have dropped £5.9 billion since Brexit.
IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS
Adobe confirms it will not use its customers’ content to train AI.
A list of 19 new design tools, including free fonts. [Note: some of the tools use AI.] And here are even more free font libraries and resources.
Get notified of these updates plus my website blog posts via email: http://bit.ly/CindyLouWho2Blog Get all of the most timely updates plus exclusive content by supporting my Patreon: patreon.com/CindyLouWho2
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Upselling vs Cross Selling: Which One Drives More Revenue in Shopify?

If you run a Shopify store, you've probably heard about upselling and cross selling as strategies to increase revenue. Both techniques aim to boost the average order value (AOV), but they do so in different ways. While upselling encourages customers to purchase a higher-end version of a product, cross-selling suggests complementary items to enhance their purchase.
But which one is more effective for Shopify merchants?
In this blog, we’ll break down upselling vs cross selling, explore their advantages, and provide actionable tips to implement them effectively.
What is Upselling?
Upselling is a technique that persuades customers to buy a better, upgraded, or premium version of the product they are considering. The main goal of upselling is to maximize the value of a single purchase.
Examples of Upselling:
A customer adds a basic laptop model to their cart, and they are shown a higher-end version with better specs at a discounted rate.
While booking a flight, the airline offers an upgrade to business class for a small extra fee.
A coffee shop suggests getting a large-sized latte instead of a medium one for a slight price difference.
🔹 Why It Works: Customers are already interested in the product, so upgrading for extra features or benefits feels like a natural choice rather than an additional expense.
What is Cross Selling?
Cross-selling involves recommending related or complementary products to the one a customer is purchasing. Instead of upgrading, this technique encourages buyers to add extra items that go well with their current purchase.
Examples of Cross Selling:
A customer buys a mobile phone, and the store suggests adding a phone case and screen protector.
A fashion store recommends a matching belt and shoes when someone buys a suit.
An electronics retailer suggests buying a wireless mouse and keyboard along with a laptop.
🔹 Why It Works: Cross-selling helps customers get a more complete shopping experience by offering items that enhance their primary purchase.
Upselling vs Cross Selling: Which is Better for Shopify?

Both upselling and cross selling help businesses increase revenue, but their effectiveness depends on the type of products you sell and your customer behavior.
1. Customer Buying Intent
Upselling works best when customers are already convinced about buying a product but might consider an upgraded version with more value.
Cross-selling works best when customers are interested in enhancing their shopping experience with complementary products.
2. Impact on Average Order Value (AOV)
Upselling directly increases AOV by replacing a lower-cost product with a higher-priced alternative.
Cross-selling boosts AOV by adding multiple items to the cart, increasing the total spend.
3. Best Use Cases for Shopify Stores
Upselling is ideal for stores selling electronics, software, or high-value products where customers appreciate better specifications.
Cross-selling works well for fashion, beauty, and home decor brands where accessories or add-ons complement the main product.
Pro Tip: The best Shopify stores use both upselling and cross-selling together to maximize their earnings per customer.
How to Implement Upselling and Cross Selling in Your Shopify Store
1. Use a Shopify Cart Upsell App
Manually setting up upsells and cross-sells can be challenging. The easiest way to automate the process is by using a Shopify cart upsell app. These apps allow you to:
✔️ Show upsell offers inside the cart before checkout.
✔️ Display cross-sell recommendations based on customer preferences.
✔️ Provide bundle discounts to encourage higher spending.
✔️ Personalize upsells with AI-driven recommendations.
Checkout this video on how Icart App help you with Implementing Upselling and Cross Selling in your store.
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2. Offer Limited-Time Upsell Deals
Creating urgency can boost upsell conversions. Try offering:
"Upgrade to a Pro Version and Get 10% Off – Offer Ends in 24 Hours!"
"Buy 2 and Get 1 Free – Only Available Today!"
3. Smartly Place Cross-Sell Recommendations
Cross-sell offers work best when they are presented at the right time and place:
Product Pages – Show related products before the customer adds an item to the cart.
Cart Page – Highlight add-ons that enhance the main product.
Checkout Page – Suggest last-minute add-ons before the final purchase.
4. Provide Bundle Discounts
Customers love value-packed deals! Instead of selling items individually, create discounted product bundles, such as:
A "Complete Skincare Kit" (Cleanser + Toner + Moisturizer) at a special price.
A "Gaming Essentials Pack" (Gaming Laptop + Mouse + Headset) with a bundled discount.
Which Strategy Will Make You More Money?

Both upselling and cross selling are effective, but their impact depends on the type of products you sell:
Choose Upselling If:
✔️ Your store sells high-ticket products that have premium upgrades.
✔️ You want to increase profit margins per order.
✔️ Your customers appreciate better versions of what they’re already buying.
Choose Cross Selling If:
✔️ You want to encourage customers to buy related products together.
✔️ Your store focuses on repeat purchases (fashion, accessories, home decor, etc.).
✔️ You want to improve the overall shopping experience by offering complementary products.
The Best Strategy? Use Both! Shopify stores that integrate upsell and cross sell techniques effectively see the highest revenue growth.
Conclusion
Both upselling vs cross selling play an essential role in increasing revenue for Shopify merchants. Upselling focuses on increasing order value by upgrading products, while cross-selling enhances customer satisfaction with related purchases.
To make the most of these strategies, use a Shopify cart upsell app that automates recommendations, displays offers at the right time, and drives higher conversions effortlessly.
Start implementing these sales strategies today and watch your Shopify revenue grow!
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Maximize Sales with the Iconic - Countdown Section

Creating urgency is a proven strategy to drive conversions, and Iconic - Countdown Section is here to help! This Shopify theme section features a countdown timer, designed to grab customer attention and motivate purchases.
If you’re looking to showcase exclusive deals or promotions, this tool is your go-to for boosting sales and customer engagement.
What is the Iconic - Countdown Section?
The Iconic - Countdown Section is a customizable timer that you can embed in your Shopify store. Designed to create a sense of urgency, it encourages shoppers to act quickly, whether it's for limited-time deals, exclusive offers, or upcoming product launches.
This tool isn’t just functional—it’s a proven psychological tactic. Urgency pushes customers to make quicker decisions, reducing cart abandonment and increasing sales.
Benefits of Using the Countdown Section
Boost ConversionsThe ticking clock motivates customers to act fast, creating a fear of missing out (FOMO). Use it for flash sales, seasonal discounts, or countdowns to new arrivals.
Enhance Customer EngagementInteractive elements like countdowns grab attention, making your store more engaging and memorable.
Highlight Special OffersShowcase time-sensitive promotions prominently and encourage bulk purchases during the limited timeframe.
Customizable DesignMatch the countdown's style to your store’s theme. Whether you prefer bold, minimalistic, or colorful designs, Iconic offers flexibility.
Mobile-ResponsiveThe countdown section is optimized for all devices, ensuring your offers look fantastic on both desktop and mobile.
How to Use the Iconic - Countdown Section
Choose Your GoalDecide whether to use the countdown for flash sales, promotional events, or product launches.
Set the TimerCustomize the start and end time for your offer. Adjust fonts, colors, and alignment to suit your store's branding.
Promote StrategicallyPlace the countdown on your homepage, product pages, or cart pages to capture maximum attention.
Monitor PerformanceUse Shopify analytics to track sales spikes and refine your strategy for future campaigns.
Why Choose Iconic for Your Shopify Store?
The Iconic - Countdown Section is more than just a timer; it’s a sales-boosting powerhouse. Backed by an intuitive interface, it integrates seamlessly into any Shopify theme, ensuring smooth operation without compromising on speed or design.
Whether you’re running a small business or managing a high-traffic store, this section fits perfectly into your sales strategy.
Learn More with Our YouTube Video!
Want a step-by-step guide on setting up the Iconic - Countdown Section? Watch our comprehensive YouTube tutorial and become a pro in no time!
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Watch Now
Take Your Store to the Next Level
Create urgency, drive conversions, and maximize sales with the Iconic - Countdown Section. This feature isn’t just a timer—it’s your key to unlocking a new level of customer engagement and revenue.
If you want to download the Shopify app Iconic Sections, click here for more themes like this. Transform your store with expertly designed sections to boost sales and engagement effortlessly!
If you’re looking for expert Shopify development and customization, is here to help. We specialize in creating tailored solutions for Shopify stores, ensuring your success in the competitive e-commerce world.
Get started today and let the countdown begin!
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Boost your online sales with expert e-commerce photography by LensClicker. As a skilled photographer, we create stunning, high-resolution images that showcase your products with clarity and appeal. Whether for Amazon, Shopify, or social media, our photography enhances your brand’s credibility and attracts more customers. With professional lighting, seamless backgrounds, and precise editing, we ensure every product looks its best. A dedicated e-commerce photographer understands the importance of visual impact in driving conversions. Trust LensClicker to deliver sharp, engaging photos that elevate your online store. Let’s bring your products to life—book a session with our expert photographer today!
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🚀 Ready to Boost Your Shopify Sales? 🚀
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How to Add Testimonials to Your Shopify Store?
Testimonials play a vital role in online shopping. They help build trust and encourage visitors to make purchases. Adding testimonials to your Shopify store can increase credibility. Shopify Support Agencies explain how to add testimonials easily.

Why Testimonials Are Important for Your Shopify Store?
Testimonials show social proof. They highlight customer satisfaction and real experiences. Buyers trust reviews from other customers. Positive testimonials can boost your sales and reduce doubts. They also make your brand look professional.
Adding testimonials can improve your store's reputation. This leads to higher conversion rates. People trust businesses with authentic customer feedback. Testimonials are an essential part of any Shopify store.
Ways to Collect Testimonials from Customers
There are several ways to collect testimonials. Start by requesting feedback from satisfied customers. You can use email or post-purchase surveys.
Social media platforms are also great for gathering reviews. Monitor comments or direct messages for positive feedback. You can even offer discounts in exchange for testimonials.
Encourage customers to leave reviews directly on your store. Use Shopify apps to simplify this process. The goal is to make it easy for customers to share their experiences.
How to Add Testimonials to Your Shopify Store?
Adding testimonials to your Shopify store is straightforward. There are several methods to display testimonials effectively. Here are the main options:
1. Use Shopify’s Built-in Features
Shopify themes often have sections for testimonials. Check your theme’s settings. Look for a “testimonial” section or similar. Add customer reviews directly into this section.
You can customize the layout based on your preferences. Use short, engaging testimonials for better readability. Update this section regularly with fresh feedback.
2. Use a Dedicated Shopify App
Shopify offers many apps for testimonials. Apps like Loox, Judge.me, and Yotpo make adding reviews simple. Install the app and follow the setup instructions.
These apps provide advanced features like photo or video testimonials. They also let you display star ratings. Most apps allow customization to match your store’s design.
3. Create a Custom Testimonials Page
You can dedicate a page for customer testimonials. Go to your Shopify admin panel. Create a new page and name it “Testimonials” or “Customer Reviews.”
Add reviews manually or use apps to automate the process. Keep the layout clean and easy to read. Include customer photos or names to make the testimonials credible.
4. Add Testimonials to Product Pages
Adding testimonials to product pages is effective. It connects reviews directly to specific products. Use apps to display reviews on product pages.
Highlight the most relevant testimonials for each product. Ensure the design does not overcrowd the page. This helps customers make quicker purchasing decisions.
5. Display Testimonials in the Homepage Banner
Featuring testimonials on your homepage grabs attention. Add quotes or star ratings to the main banner. Many Shopify themes allow this customization.
Choose the best testimonials to feature prominently. This builds trust immediately when visitors land on your store.
Best Practices for Using Testimonials
1. Use Authentic and Specific Testimonials
Ensure testimonials are genuine. Avoid fake reviews as they can harm your reputation. Specific reviews work better than generic ones.
2. Highlight Key Benefits in Reviews
Choose testimonials that mention unique features of your products. Highlight how your store solved problems for customers.
3. Include Customer Photos or Videos
Adding images or videos with testimonials increases credibility. It makes the reviews more relatable and trustworthy.
4. Keep Testimonials Fresh
Update testimonials regularly. New reviews show that your store is active and reliable. This keeps customers engaged.
5. Make Testimonials Easy to Read
Use short, concise testimonials. Avoid long paragraphs. Use bullet points or bold text to emphasize important parts.
Top Shopify Apps for Managing Testimonials
Here are some popular apps for adding testimonials:
Loox: Allows photo and video reviews. Includes email requests for customer feedback.
Judge.me: Affordable app with customizable layouts and widgets.
Yotpo: Premium app with advanced features like visual reviews and analytics.
Stamped.io: Focused on product page reviews. Integrates well with Shopify themes.
These apps simplify testimonial management. Choose one based on your needs and budget.
Conclusion
Testimonials are powerful tools for building trust. They showcase customer satisfaction and drive sales. Adding testimonials to your Shopify store is simple. Use built-in features, apps, or custom pages to display reviews.
Follow best practices for effective testimonials. Highlight authentic feedback and update regularly. With testimonials, your Shopify store can attract more customers and boost revenue.
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🔍 The Ultimate 100-Step SEO Checklist for E-commerce Websites! 🚀🛍️
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Expert E-Commerce Website Development In USA
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