#But I 100% expect them to file too when they've sorted things

[fairyeunji]

Loona my lovelies, this is the funniest thing you could have done

[anhed-nia]

THE EMOJI MOVIE

I've actually tried to watch this several times, and never made it past the first twenty minutes or so. The whole concept--that emojis inside a boy's phone struggle for survival when their glitchy antics provoke him to try to wipe the device--is so uninspired that it was hard for me to imagine it even being kitschy enough to justify watching the whole thing. However, since its release (only a year ago, but isn't it starting to feel like it's been with us forever?), THE EMOJI MOVIE has become so notorious that suffering through it feels like some sort of rite of passage. As of this morning, I can say with absolute certainty that this experience is actually much worse than you probably think it is.

I don't even want to get that much into the "plot", but for the sake of whatever: TJ Miller is a "meh" emoji by birth, who is secretly plagued by a full spectrum of emotions. When he is classified as a "malfunction", in a series of repetitive arguments that sound uncomfortably like they're just barely skirting "the R word", Meh goes on the run to avoid destruction by his fellow emoji, who need to manage this crisis before their user erases all of them.

If that is like...not very heroic-sounding to you, then you're hearing me right. THE EMOJI MOVIE is I guess about being yourself or something, but the details of Meh's adventure are so outlandishly stupid that it's hard to even worry about the moral of the story. To my apoplectic shock, our hero's escape from peril is totally dependent on Dropbox. That's almost all you need to know about this movie, actually: That it requires you to somehow reimagine a collaborative file management product as the Millennium Falcon, or Dorothy's ruby slippers, or something. Even if I were able to accept this proposal, it still remains beyond me why a tween boy would have Dropbox on his phone. I mean, is he going to Project Management Junior High or something?

Of course, this is only one example of THE EMOJI MOVIE's inability to produce exciting, easy-to-understand ideas. It may not be surprising, on paper, that an unwieldy chunk of the story involves a loud advertisement for the money-grubbing mobile game Candy Crush. However, it's still jarring when the movie has the sheer nerve to insert its characters into a 3D version of the very-2D Candy Crush board, have them discuss the rules and mechanics of Candy Crush at length, and then have them actually play Candy Crush, in a scene that really accomplishes nothing other than exactly what is on the screen while it lasts. The audacity of the thing makes the McDonald's breakdancing sequence in MAC & ME look downright subtle.

The aforementioned scene should really be enough to sink basically any cinematic ship, but THE EMOJI MOVIE doesn't settle for less than 100% failure. Almost everything in it is so poorly considered that there isn't enough time in my life to get through it all, but I have to get *some* things off my chest. I mean, how the fuck do you take a concept like this, and decide that a whole bunch of your movie should involve DANCING? How can you possibly ask me to look at a bunch of Pac-Mans with little rudimentary limbs, and expect me to be able to tell that SOME of them are really good dancers and SOME of them are really shitty dancers, and ALL OF THE SUSPENSE hinges on this distinction? And while we're talking about physical activity, what are even the rules of this world? Apps are both giant monolithic cubes, like they are on your home screen, that can slide around and crush you between their unyielding walls, and they are ALSO little subdimensions that you can enter (not that we really see how this works) and dick around in. "Internet trolls" are somehow not separate human users, but technological entities that exists inside the world of the phone, right alongside junk mail and computer viruses. And speaking of junk, like, why is the phone owner deleting individual apps WHILE he's on his way to a Genius Bar to get the whole device reset? What the fuck is going on in any part of this movie?

While I'm talking about how ~completely~ disastrous this movie is, though, I should admit that maybe I blew past the plot too quickly. The most remarkable thing about THE EMOJI MOVIE is that it manages to be so fathomlessly moronic, AND so majestically pretentious at the same time. There is something interestingly perverse about the idea of taking humanity's most vapid, dehumanized linguistic development, and using it as some kind of allegory for the supremacy of emotion, and the prismatic nature of the soul. It's disturbing, actually. On the one hand, the movie cannot resist advertising for office products and parasitic IAP-driven games, and all of its ostensible charm is predicated on the viewer's preexisting familiarity with fun icons for human shit and compressed fish byproducts. On the other hand, the movie makes a big deal out of identifying the fascism inherent in controlling how people express themselves, and confining their potential to the dictates of their heritage. At some point the movie even drags in some shallow commentary on the tyranny of gender roles, with a subplot about a "princess" emoji rejecting the few, oppressively girly options for females of the species--just in case there were any audience members left who didn't feel personally condescended to yet.

At this point, you might be wondering why I even bothered to write all this down, having already suffered the unnecessary indignity of watching the thing. The truth is that I have an insatiable curiosity about the psychology of productions like this. When I see something so abjectly catastrophic, I start to have enthralling nightmare visions about what it must have been like to make this movie. Especially considering the fact that it is animated: At what point did people begin to realize that something really bad was happening? Who noticed it first? Was there a protracted period of convincing oneself that everything was going to be fine, or did the darkness sink in at the very beginning? What happened when the movie came out? Have all of the actors even see the whole thing? How did they manage their social lives when it started to become common, international knowledge that they had participated in the creation of one of the worst movies in the visible history of the medium? Does one lose relationships over a movie like this, either among friends who don't know how to address it, or comrades who can't stand the slightest reminder of what they've been through? I am completely entranced by my own fantasies about what happens with movies like this. I would happily watch a documentary about the making of THE EMOJI MOVIE, or better yet, some sort of distorted psychodrama about the emotional environment of the production. Somebody get Peter Strickland on the blower.

PS Mike White, I am so, so sorry. What happened to you?