#Butter churn user manual | Explore Tumblr Posts and Blogs

suzanneshannon · 4 years

Text

Building Custom Data Importers: What Engineers Need to Know

Importing data is a common pain-point for engineering teams. Whether its importing CRM data, inventory SKUs, or customer details, importing data into various applications and building a solution for this is a frustrating experience nearly every engineer can relate to. Data import, as a critical product experience is a huge headache. It reduces the time to value for customers, strains internal resources, and takes valuable development cycles away from developing key, differentiating product features.

Frequent error messages end-users receive when importing data. Why do we expect customers to fix this themselves?

Data importers, specifically CSV importers, haven’t been treated as key product features within the software, and customer experience. As a result, engineers tend to dedicate an exorbitant amount of effort creating less-than-ideal solutions for customers to successfully import their data.

Engineers typically create lengthy, technical documentation for customers to review when an import fails. However, this doesn’t truly solve the issue but instead offsets the burden of a great experience from the product to an end-user.

In this article, we’ll address the current problems with importing data and discuss a few key product features that are necessary to consider if you’re faced with a decision to build an in-house solution. Importing data is typically frustrating for anyone involved at a data-led company. Simply put, there has never been a standard for importing customer data. Until now, teams have deferred to CSV templates, lengthy documentation, video tutorials, or buggy in-house solutions to allow users the ability to import spreadsheets. Companies trying to import CSV data can run into a variety of issues such as:

Fragmented data: With no standard way to import data, we get emails going back and forth with attached spreadsheets that are manually imported. As spreadsheets get passed around, there are obvious version control challenges. Who made this change? Why don’t these numbers add up as they did in the original spreadsheet? Why are we emailing spreadsheets containing sensitive data?

Improper formatting: CSV import errors frequently occur when formatting isn’t done correctly. As a result, companies often rely on internal developer resources to properly clean and format data on behalf of the client — a process that can take hours per customer, and may lead to churn anyway. This includes correcting dates or splitting fields that need to be healed prior to importing.

Encoding errors: There are plenty of instances where a spreadsheet can’t be imported when it’s not improperly encoded. For example, a company may need a file to be saved with UTF-8 encoding (the encoding typically preferred for email and web pages) in order to then be uploaded properly to their platform. Incorrect encoding can result in a lengthy chain of communication where the customer is burdened with correcting and re-importing their data.

Data normalization: A lack of data normalization results in data redundancy and a never-ending string of data quality problems that make customer onboarding particularly challenging. One example includes formatting email addresses, which are typically imported into a database, or checking value uniqueness, which can result in a heavy load on engineers to get the validation working correctly.

Remember building your first CSV importer?

When it comes down to creating a custom-built data importer, there are a few critical features that you should include to help improve the user experience. (One caveat – building a data importer can be time-consuming not only to create but also maintain – it’s easy to ensure your company has adequate engineering bandwidth when first creating a solution, but what about maintenance in 3, 6, or 12 months?)

A preview of Flatfile Portal. It integrates in minutes using a few lines of JavaScript.

Data mapping

Mapping or column-matching (they are often used interchangeably) is an essential requirement for a data importer as the file import will typically fail without it. An example is configuring your data model to accept contact-level data. If one of the required fields is “address” and the customer who is trying to import data chooses a spreadsheet where the field is labeled “mailing address,” the import will fail because “mailing address” doesn’t correlate with “address” in a back-end system. This is typically ‘solved’ by providing a pre-built CSV template for customers, who then have to manipulate their data, effectively increasing time-to-value during a product experience. Data mapping needs to be included in the custom-built product as a key feature to retain data quality and improve the customer data onboarding experience.

Auto-column matching CSV data is the bread and butter of Portal, saving massive amounts of time for customers while providing a delightful import experience.

Data validation

Data validation, which checks if the data matches an expected format or value, is another critical feature to include in a custom data importer. Data validation is all about ensuring the data is accurate and is specific to your required data model. For example, if special characters can’t be used within a certain template, error messages can appear during the import stage. Having spreadsheets with hundreds of rows containing validation errors results in a nightmare for customers, as they’ll have to fix these issues themselves, or your team, which will spend hours on end cleaning data. Automatic data validators allow for streamlining of healing incoming data without the need for a manual review.

We built Data Hooks into Portal to quickly normalize data on import. A perfect use-case would be validating email uniqueness against a database.

Data parsing

Data parsing is the process of taking an aggregation of information (in a spreadsheet) and breaking it into discrete parts. It’s the separation of data. In a custom-built data importer, a data parsing feature should not only have the ability to go from a file to an array of discrete data but also streamline the process for customers.

Data transformation

Data transformation means making changes to imported data as it’s flowing into your system to meet an expected or desired value. Rather than sending data back to users with an error message for them to fix, data transformation can make small, systematic tweaks so that the users’ data is more usable in your backend. For example, when transferring a task list, prioritization data could be transformed into a different value, such as numbers instead of labels.

Data Hooks normalize imported customer data automatically using validation rules set in the Portal JSON config. These highly adaptable hooks can be worked to auto-validate nearly any incoming customer data.

We’ve baked all of the above features into Portal, our flagship CSV importer at Flatfile. Now that we’ve reviewed some of the must-have features of a data importer, the next obvious question for an engineer building an in-house importer is typically… should they?

Engineering teams that are taking on this task typically use custom or open source solutions, which may not adhere to specific use-cases. Building a comprehensive data importer also brings UX challenges when building a UI and maintaining application code to handle data parsing, normalization, and mapping. This is prior to considering how customer data requirements may change in future months and the ramifications of maintaining a custom-built solution.

Companies facing data import challenges are now considering integrating a pre-built data importer such as Flatfile Portal. We’ve built Portal to be the elegant import button for web apps. With just a few lines of JavaScript, Portal can be implemented alongside any data model and validation ruleset, typically in a few hours. Engineers no longer need to dedicate hours cleaning up and formatting data, nor do they need to custom build a data importer (unless they want to!). With Flatfile, engineers can focus on creating product-differentiating features, rather than work on solving spreadsheet imports.

Importing data is wrought with challenges and there are several critical features necessary to include when building a data importer. The alternative to a custom-built solution is to look for a pre-built data importer such as Portal.

Flatfile’s mission is to remove barriers between humans and data. With AI-assisted data onboarding, they eliminate repetitive work and make B2B data transactions fast, intuitive, and error-free. Flatfile automatically learns how imported data should be structured and cleaned, enabling customers and teams to spend more time using their data instead of fixing it. Flatfile has transformed over 300 million rows of data for companies like ClickUp, Blackbaud, Benevity, and Toast. To learn more about Flatfile’s products, Portal and Concierge, visit flatfile.io.

The post Building Custom Data Importers: What Engineers Need to Know appeared first on CSS-Tricks.

You can support CSS-Tricks by being an MVP Supporter.

Building Custom Data Importers: What Engineers Need to Know published first on https://deskbysnafu.tumblr.com/

0 notes

xtruss · 5 years

Text

Unsalted Butter, the Winner!

Published November 2018

HOW WE TESTED

In the test kitchen, we go through 30 to 40 pounds of unsalted butter a week as we bake cakes and cookies, make frostings and pancake batter, and cook pan sauces, roast chicken, and sautéed vegetables. We use unsalted butter almost exclusively because the sodium level of the salted stuff can vary and we prefer to control the seasoning of our food.

But which unsalted butter is best? A few years ago, we decided it was Plugrá, a high-fat product with a luscious texture. At almost $12 a pound, though, it's expensive. Although Plugrá is sometimes worth the splurge, we wanted a butter that was affordable and convenient for everyday use.

For everyday cooking and baking, which unsalted butter is best? We tested seven supermarket products to find a new favorite.

We assembled seven national top sellers, priced from $4.49 to $7.58 per pound. Two were cultured, which means that flavorful bacterial cultures were added during production, and one of these butters was imported from Europe. The rest were domestic “sweet cream” butters. All were purchased in the user-friendly format familiar in America: individually wrapped ¼-pound sticks, sold in packs of two or four. All but one product had measurement markings right on the sticks; the outlier had markings on the box. Tasters sampled the butters in three blind tastings: plain, in pound cake, and in sugar cookies.

Understanding a Complex Process

To better understand our lineup, we first looked at how butter is made. Although it can be churned by hand, our butters were all made using industrial equipment. According to Better Butter (2012), a technical manual by Robert Bradley of the University of Wisconsin's Center for Dairy Research, it looks something like this: A tanker truck of cream arrives at the factory. The cream is tested and pasteurized. It's then tempered, a complicated process of raising and lowering the temperature that alters the structure of the cream's fat globules so the cream can be churned more effectively. In the production of cultured butter, the bacterial cultures are added at this point.

Depending primarily on the diet of the cows, butter can range from pale white to buttercup yellow.

Next, during churning, the cream crashes down on itself with enough force to burst the membranes that surround the fat globules and help keep them separate. The bits of fat begin to clump together, eventually forming a solid mass of butter. The liquid (now buttermilk) is drained, and then the butter is rinsed. At this point, additional ingredients may be added, including preservatives such as salt for salted butter and lactic acid for most unsalted butters. The butter is “worked,” or kneaded, to incorporate the salt or lactic acid and to remove moisture. Once it's cohesive and has the desired moisture level, it is portioned and packaged.

It's a Good Time for Butter

We were pleased with the quality of the butters in our lineup; in fact, we recommend every product we tasted. Marianne Smukowski, an expert on food safety and quality at the University of Wisconsin's Center for Dairy Research, attributed the good scores across the board to two factors. First, even though butters have different grades on their packaging, they're all made with good-quality cream. Second, modern churns work very well and produce very good, very consistent butters.

Some Are Tangy, Grassy, or Extra-Buttery

There were some noticeable flavor differences among the products, especially with the two cultured butters, which were complex, with “grassy,” “tangy,” “floral,” and even “cheesy” notes. The culturing adds distinctive aromas and flavors to the butters—much like the cultures used to make cheese. We also noticed a “movie theater popcorn” flavor that may indicate the presence of diacetyl, an aroma compound with an intensely nutty, buttery flavor. It exists naturally in sweet cream butter and can occur in high levels when cream is cultured.

Senior Editor Kate Shannon portions samples of unsalted butter for a blind taste test of this kitchen staple.

The two cultured butters also stood out for their markedly darker colors, a possible indicator that the milk used to make them came from cows that grazed on lots of grass. The FDA recommends, but does not require, that butter labels state when food coloring has been added. Grass contains the yellow pigment and antioxidant beta-carotene, and if cows eat enough grass, beta-carotene makes it into their milk.

Why Packaging Matters

Packaging can also impact flavor, and all the experts we talked to agreed that the best way to prevent butter from picking up off-flavors is to wrap it in aluminum foil or special coated parchment paper. Four of the top five products in our lineup had this kind of packaging. Manufacturers wouldn't offer specifics on the parchment coatings, but they really seemed to work. The lower-ranked butters, on the other hand, had a slightly “stale,” “funky” flavor and hints of a “sour” aftertaste, indicating that their simple parchment paper wrappers were more permeable.

Our Favorite Unsalted Butter: Challenge Unsalted Butter

Chances are your supermarket carries several good-quality unsalted butters priced for everyday use. Although some of our panel loved the complex, tangy flavors of cultured butters, these products weren't our overall favorites. Instead, we preferred the simple, straightforward taste of sweet cream butter, with Challenge Unsalted Butter ($4.49 per lb) leading the pack. It had a “milky” “sweetness” and fresh dairy flavor. Its aluminum foil wrapper ensured that it tasted fresh and was free of off-flavors. For everyday cooking and baking, this convenient, affordable butter is our new top choice.

METHODOLOGY

We tasted seven top-selling unsalted butters, all sold in individually wrapped ¼-pound sticks, priced from $4.49 to $7.58 per pound. Panels of 21 tasters sampled them in three blind tastings: plain, in pound cake, and in sugar cookies. Information on wrappers, ingredients, and the cows' diets was obtained from manufacturers and/or product packaging. Fat is reported per 1-tablespoon serving. Prices were paid in Boston-area supermarkets. Scores from the tastings were averaged, and products appear below in order of preference.

— Cook’s Illustrated

0 notes

brianobrienny · 4 years

Text

How to Set And Align Goals for Agile Marketing Teams

Agile software development teams measure their progress by delivering useful features and functionality.

The Agile Manifesto, in fact, explicitly values “working software” as “the primary measure of progress.” But what happens when you don’t create software? How do we accurately measure the progress of other kinds of Agile teams?

Each individual team will work out their own precise success metrics, but overall Agile teams need to focus on regular value delivery. In marketing, where we can struggle to show the bottom-line impact of our daily work, this means we need to shift toward measuring marketing’s impact on business outcomes.

For marketers accustomed to tracking only their activity, this can be quite a leap, but it’s one that’s well worth taking.

Marketing Output vs. Business Outcomes

When setting up Agile marketing goals, many teams I coach confuse marketing outputs with business outcomes. However, they’re very different things. One tracks what’s being done; the other tracks whether the work that was done made a difference. Marketing Output: the deliverables you can expect when you do marketing, such as written copy, designs, email campaigns, etc. In Agile marketing, we measure marketing output by looking at metrics such as: Cycle Time, Efficiency, and Throughput.

Business Outcomes: the impact of marketing on the business. These are much more closely aligned to customer behavior, and are often measured via Customer Acquisition Cost, Pipeline, Revenue, Customer Retention, Churn etc.

Measuring and reporting on marketing output is relatively easier for marketers. We can manually track a task’s start and end time (for Cycle Time), its waiting time (to compute Efficiency), and the number of completed items (for Throughput) on a spreadsheet. Most Agile marketing tools have the data available and could even automate the reporting for you.

However, measuring the impact of marketing on the business is a whole different story with many potential failure points.

Business Impacts Across the Marketing Function

When setting up Agile marketing goals at the execution level, some teams aren’t even aware of what their business goals are for the quarter, let alone how to measure marketing’s impact on those business goals.

Other times they might depend on IT or business analysts to generate those insights for them (which is a separate problem for another post).

At the strategy level, team leads often struggle to translate marketing goals into measurable and actionable objectives with clear Key Performance Indicators (KPIs) for their teams. Or they may pick individual or manager-level goals instead of team goals.

This becomes problematic when it encourages more individualistic behavior and undermines the team-first mentality that’s central to Agile marketing.

Last, at the marketing leadership level, it’s not clear how the marketing strategy drives business outcomes. Another common mistake I see is that leaders’ goals don’t align with their team goals, and are not tied to compensation plans.

Design drives behavior, and that goes for goals as well as systems.

Start with Strategic Agile Planning

To ensure marketing goals are in sync not just within the marketing function but across the organization, we need to change the way we think about strategic planning.

Strategic Agile planning typically starts with the marketing leadership team getting together and planning for the quarter ahead.

In a galaxy far, far away (i.e, pre-COVID days), that meeting was also known as Big Room Planning (or BRP). During BRP multiple teams fly to get together in the same physical location for multiple days. There, they share upcoming quarterly plans, strategize on big whiteboards, and agree on strategic marketing goals.

In today’s post-COVID world, we often see teams holding Big Zoom Planning meetings (or BZP), using a myriad of visual collaboration tools such as Google’s Jamboard and Miro.

Regardless if you choose to run this meeting on-site or remote, a typical outcome for such a meeting is a list of strategic marketing goals that the organization wants to deliver for the quarter. For example: launch a new product line, re-design the website, optimize online conversion, etc.

Moving From Marketing Goals to Execution

Once the marketing leadership has set strategic objectives, getting the rest of the marketing organization aligned is sometimes very difficult.

Whether using top-down, bottom-up, or a negotiation approach, making sure that the rest of the marketing organization is aligned is essential.

The marketing leadership then communicates the same strategic goals to their Marketing Owners, who are tasked with translating the strategic goals to OKRs (Objectives and Key Results) with their teams.

This is typically a monthly meeting with team check-ins against OKRs.

One of the common mistakes I see marketing managers make at this stage is taking the strategic objectives and coming up with manager goals or, even worse, assigning individual goals with no alignment to team goals.

Remember, Agile is all about the team. The leadership gets to decide on the WHAT to deliver and the team comes up with the HOW to deliver, as well as how to measure success. Of course, this validated with leadership at the end.

The last part of this Agile planning cycle is of course the marketing execution team.

After working with the Marketing Owner to create user stories, refine their backlog, and prioritize the work, the marketers get together as often as needed (daily standups, marketing demos, retrospectives and other Agile marketing ceremonies) to deliver and report on their progress.

Strategic Agile Planning – Key Takeaways:

Create (and stick to) goals to move from order takers to empowered marketing teams

Focus on marketing team objectives

Marketing Owners need to turn the marketing strategy into objectives their team can execute against

Agile + OKRs = Peanut Butter & Jelly

“Create a solid strategy” or “set good marketing goals” are worthwhile things to shoot for. However, without a structure to guide us many of us will create targets that are unclear, unachievable, and/or unmeasurable. To help avoid all those issues, I’m a huge fan of OKRs (Objectives and Key Results).

OKRs is a framework that helps you move from just looking at the output, or a list of marketing tasks, to more impactful business outcome-focused metrics.

For example, Agile marketing teams often become too focused on the minute details of marketing, be that writing copy, building an email campaign, or other task-based work.

OKRs, which are tied to deeper business results, urge the marketing team to take a step back. As a result, they can get out of their main functional area, learn about customers, and ask why certain decisions are being made.

The blend of OKRs and Agile marketing is about taking a successful marketing process and making it even more outcome-driven.

Bottom-Up or Top-Down?

I get this question all the time: Do you define OKRs as bottom-up or top-down? The answer is you can do both – and many marketing teams do. There’s no right or wrong.

In some cases, the CMO outlines the company OKRs first, asking Marketing Owners to set their marketing goals based on that. Other times, marketing teams have to come up with suggestions for their next quarter’s objectives. In both cases, you come together at the team level to iterate on ideas, add, delete, or modify some of them.

The exact mechanics aren’t nearly as important as going through the process of setting and aligning on goals.

First Metric Second Metric Third Metric Overall Marketing Program MarketingQualified Accounts Pipeline ($$$) Revenue Brand Marketing Customer Satisfaction(NPS/ CSAT) Revenue Growth Marketing Tactic ROI Performance Marketing MarketingQualified Accounts Cost Per Lead/ Opportunity/ ROAS Sales Effectiveness

(Velocity)

Example of Marketing & Sales Alignment using OKRs

Optional: Automate with OKR Tools

Whether created bottom-up or top-down, you want to start linking your marketing goals (objectives) as soon as possible. While you can use a simple spreadsheet to do that, a plethora of OKR tools let you automate the process.

Parent-Child marketing objectives in 15Five

As you can see, each parent objective from the marketing leadership now has its child objectives for the marketing team listed as key results under it. To note accountability, the Marketing Owner is listed in front of the key result.

This is magical because higher-level marketing objectives can have their progress compiled from all the lower-level marketing tasks being done.

To get all the marketers in your team working as one, they all should share an aligned hierarchical tree of objectives and key results. The more visible, transparent, and up to date the tree is, the better it works.

OKRs tree view in Weekdone

Measure (and Prove) Business Outcomes with Agile + OKRs

Agile marketing and OKRs work best in tandem. There’s a desired end state of marketing goals, and those help keep you focused. Agile marketing is the process that gets you there, as tracked with key results.

Agile ways of working overlap well with OKRs. Together, they allow marketers to retain strategic focus and align end priorities with daily marketing execution.

The post How to Set & Align Goals for Agile Marketing Teams appeared first on AgileSherpas.

The post How to Set And Align Goals for Agile Marketing Teams appeared first on Marketing Insider Group.

How to Set And Align Goals for Agile Marketing Teams published first on http://rssmix.com/u/11592782/rss.xml

#Internet Marketing #Social Media Marketing #Email Marketing #Business

0 notes

adambstingus · 6 years

Text

Off-roading just got a high-tech upgrade thanks to this winch

WARN ZEON 10-S Platinum winch

Image: Nick Jaynes/Mashable

If I were forced to list the top five most antiquated activities a person can partake in, from least advanced to most, it would look something like this:

Jumping rope

Churning butter

Off-roading

Spearfishing

Microwaving a burrito

As you can see, dead center in that list is “off-roading” a.k.a driving off-road. However, you might instead know it by one of its other names: “wheelin” or “muddin.” And it’s earned a place between churning butter and spearfishing because the tech behind it is about as advanced as that of a horse and buggy.

Ignoring the tech-savvy and luxurious Range Rover, even modern 4x4s are woefully antiquated. Take the Jeep Wrangler for example. It has more in common with cars of the early 20th century than the ones of the early 21st, with its solid axles and old-fashioned steering mechanism.

SEE ALSO: On the road, and trail, with 30 years of diesel-powered Land Rovers

Along those same lines, a lot of the equipment designed for off-roading has been equally behind the times. I mean the technical advancement of everything from lights to winches (the electric motor-driven recovery mechanisms bolted to the front of off-road rigs that use steel-cable to drag a truck out of the muck) has moved at the pace of continental drift.

Like the 4x4s they’re designed to aide, winches have long remained technologically stagnant. There are many reasons for this. Mostly, I chalk it up to a “if it ain’t broke, don’t fix it” mentality. If I am honest, that’s not far off from the “hold my beer and watch this” mental attitude. But I won’t go there right now.

Yeah, I’d say we’re going prepared. @warnindustries @landroverusa #defender #4×4 #carporn #instacar #carporn

A photo posted by Nick Jaynes (@nickjaynes) on Aug 3, 2016 at 6:48pm PDT

Now, however, WARN the leader in winch and off-road tech has come up with a new winch that is downright cutting edge without sacrificing its long-established lineage of old-school toughness. It’s called the ZEON 10-S Platinum. I recently had a chance to get my hands on it. I’m pleased to report it’s finally a piece of off-road kit that embraces (nearly) modern-day tech.

Wireless remote

Just a quick glance at the thing makes it clear this isn’t the same winch that your grandpa had bolted to his 1970s Jeep. The ZEON is sleek, intuitively laid out and waterproof. No matter whether you have it fitted with the steel cable or much-easier-to-handle “Spydura” synthetic rope, it’s capable of pulling 10,000 pounds. This is more than enough oomph to drag most any 4×4 out of a bog.

The 10-S Platinum ZEON further improves upon the winch design, as it removes the manual clutch lever and ups line speed by 20 percent. It also adds outlets on the back that allow owners to wire up accessory lights without running power lines through the firewall.

I am actually keen to get the winch and the wired auxiliary lights whirring.

Here’s where we get to the best bit. The ZEON 10-S Platinum also includes a wireless remote with a 50-foot range that can control the winch as well as the accessories wired to it. What’s more, the USB-charged wireless remote displays on its screen show the charge level of the vehicle’s battery, winch motor temperature and, of course, the winch clutch control operation.

The benefit of this, as you might well expect, is dealing with a lot fewer wires from the install to the actual use and operation of the winch. Until the 10-S Platinum, winches required bulky, antiquated wired operator’s remotes. These both took up space in the vehicle but also were unwieldy when out on the trail.

Oldfangled wired winch remote

Image: WARN

When trying to use the winch, you were limited by the remote’s cable and also had the unenviable task of routing it out of the way of danger and into the cab of your truck. I’ve owned two old 4x4s with old-style WARN winches on them. And, honestly, the hassle of dealign with the wired remotes deterred me from using it.

This new wireless remote has the opposite effect I am actually keen to get the winch and the wired auxiliary lights whirring.

Far superior

With all the improvements provided by the ZEON 10-S Platinum, there are still a few annoyances. Customers who specify the Spydura synthetic rope instead of the steel will need to install the rope themselves onto the drum. For me, this proved a test of both physical strength and also patience. So buyers who aren’t exactly handy or excited to do some sweat-inducing problem solving might be better off ordering the steel rope, which comes wound on the winch drum from the factory.

After the afternoon-long headache of rope installation, though, I found the ZEON 10-S Platinum a significant improvement to its predecessors and also far superior to any one of its competitors.

Demonstrating the @warnindustries ZEON 10-S Platinum winch wireless remote.

A video posted by Nick Jaynes (@nickjaynes) on Sep 2, 2016 at 12:49pm PDT

What I like most about it is its modernity. Using it doesn’t make me feel like I’ve stepped back into the early 20th century with afternoons of spearfishing and butter churning.

Even if it does move the tech needle along quite a bit for WARN, there’s still room for improvement. I’d love to see a smartphone app in addition to the wireless remote on the next ZEON, for example or at least a remote with a color touchscreen.

That said, the winch already looks a little out of place bolted to the front of a decidedly antiquated 4×4. I imagine an even techier ZEON would look even sillier. I can’t in good conscience blame WARN for that, though.

When it comes down to it, the ZEON 10-S Platinum is the only winch on the market that comes close to replicating the user-friendly, intuitive and high-tech feel I’ve come accustom to from, well, essentially everything else in my life. For that reason, it’s the only one I’d truly recommend.

from All Of Beer http://allofbeer.com/off-roading-just-got-a-high-tech-upgrade-thanks-to-this-winch/ from All of Beer https://allofbeercom.tumblr.com/post/183572990652

0 notes

allofbeercom · 6 years

Text

Off-roading just got a high-tech upgrade thanks to this winch

WARN ZEON 10-S Platinum winch

Image: Nick Jaynes/Mashable

If I were forced to list the top five most antiquated activities a person can partake in, from least advanced to most, it would look something like this:

Jumping rope

Churning butter

Off-roading

Spearfishing

Microwaving a burrito

SEE ALSO: On the road, and trail, with 30 years of diesel-powered Land Rovers

Yeah, I’d say we’re going prepared. @warnindustries @landroverusa #defender #4×4 #carporn #instacar #carporn

A photo posted by Nick Jaynes (@nickjaynes) on Aug 3, 2016 at 6:48pm PDT

Wireless remote

I am actually keen to get the winch and the wired auxiliary lights whirring.

Oldfangled wired winch remote

Image: WARN

This new wireless remote has the opposite effect I am actually keen to get the winch and the wired auxiliary lights whirring.

Far superior

After the afternoon-long headache of rope installation, though, I found the ZEON 10-S Platinum a significant improvement to its predecessors and also far superior to any one of its competitors.

Demonstrating the @warnindustries ZEON 10-S Platinum winch wireless remote.

A video posted by Nick Jaynes (@nickjaynes) on Sep 2, 2016 at 12:49pm PDT

What I like most about it is its modernity. Using it doesn’t make me feel like I’ve stepped back into the early 20th century with afternoons of spearfishing and butter churning.

from All Of Beer http://allofbeer.com/off-roading-just-got-a-high-tech-upgrade-thanks-to-this-winch/

0 notes