A view of the mountains at grand Teton national Park with rose lake in the foreground. The shot was taken while I was on my way to travel the Beartooth Highway into Montana
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Shannon’s Reddit Adventure
This week, I have shifted my social media focus to be mostly on Reddit as it is not a channel I typically use. I have had an account on Reddit for several months, but I often forget that I even have it as I am consumed by checking and scrolling through Instagram, LinkedIn, Facebook, Twitter, YouTube and Snapchat. Wow, writing (typing) it down definitely makes it seem like I am consuming a lot of social media throughout the day. Probably because I totally am.
Given I am fairly new and inexperienced with Reddit, I still find myself not understanding exactly how to use it or what I should be following (any advice and/or best practices are very welcome here!) As of now, I have joined communities that are mostly around my current hobbies as well as subjects related to clients I would love to have someday. For example: r/AdvancedRunning, r/CampingandHiking, r/Fitness, r/NationalPark, r/nonprofit, r/writing, and r/PublicRelations.
Hanging out on Reddit this week differs greatly from the media I typically consume because it is based more on discussion than it is about the content being posted. When I am using other social media platforms (such as Instagram or Twitter), I am just skimming captions (if I am reading them at all) and mostly looking at the images being posted. Reddit causes me to slow down a bit and think more, whereas using other social media is usually a more mindless experience for me.
The Reddit community (Redditors), unlike other social media platforms, is engaged in a more long-form way. Rather than just sharing likes and quick comments on posts, they share full responses to subreddits that are sometimes paragraphs long. Since I am in a handful of fitness and health communities, it is interesting to read all the subreddit comments because the Redditors are so encouraging of one another. Everyone seems genuinely interested in sharing advice and comparing experiences. I find this very motivating and inspiring! It’s fun to see what like-minded people are doing and thinking.
According to an eMarketer (2019) piece from March of 2019, Reddit had 26.4 million monthly users, and, in fact, last year, Christine Cassis shared a blog post on Reddit (2019) which reported that, from 2017 to 2018, the site found a 43% increase year-over-year in its health and fitness category. Personally, I love this about Reddit since this is the topic I am most interested in getting content around!
Photo from Reddit (2019)
I find that the most interesting thing about the media format of Reddit is how casual and low-key it is in comparison to a platform like Instagram. When I am scrolling on Instagram, I see highly-edited, high-quality photos that appear to go through a decent amount of production before they are posted for the world to see. On Reddit, when I browse through my feed, I am met with photos of screenshots and lower quality videos and pictures that appear as though they were taken on an iPhone rather than a professional camera. The content on Reddit is a bit more everyday and organic, which is also refreshing.
The content I follow on Reddit is also somewhat different than what I follow elsewhere. On social media platforms such as Instagram and Twitter, I like to keep up with news outlets, journalists, and companies. On Reddit, I don’t find that these organizations and people have communities that they post from themselves so it isn’t a great way to find out what they are currently promoting or reporting on.
To me, Reddit is a lot different than other social media platforms. It’s wordier and more thoughtful. It engages you in a different way and makes you think about things and other people’s opinions differently. It’s a great way to seek and share advice without being expected to keep your comment short on someone’s photo. I’d like to integrate Reddit into my weekly routine more so that one day I will feel comfortable enough to make my own contributions to a subreddit and experience it firsthand.
Lastly, a really random experience I had in just the past couple days scanning Reddit: I saw two posts (in running-relevant subreddits) that had to do, specifically, with the town that I am from! One man was talking about the trail he runs on, which is right by my parent’s house and is the trail that I have ran on hundreds of times. The other post was a woman who posted a map of a bike ride she did and, when I looked at it, I noticed she was riding around my town/neighborhood. So weird!
References
Cassis, C. (2019, January 23). Health & Fitness on Reddit. Reddit.
https://redditblog.com/2019/01/23/health-fitness-on-reddit/
eMarketer Editors. (2019, March 26). Reddit to Cross $100 Million in Ad Revenues in 2019. eMarketer.
https://www.emarketer.com/content/reddit-to-cross-100-million-in-ad-revenues-in-2019
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Flapjack Lake, Olympic National Park
PC: r/CampingandHiking
#pnw #pnwonderland #pnwphotographer #pnwhiking #pnwroamers #pnwlove #pacificnw #pacificnorthwest #pacificnorthwestisbest #pnwadventures #pnwwonderland #pnwisbest #pnwisbeautiful #pnwcollective #pnwlife #pnwdiscovered #pnwvibes #flapjacklake #olympicnationalpark #nationalparks #nationalpark #nationalparksusa #nationalparklife #nationalparkweek #nature #nature_brilliance
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