#Channel Incentives with PRM

[prmms]

Channel incentives are the central pillar of PRM programs. Incentives are powerful drivers to engage, motivate, and accelerate partners to meet targets and milestones.

[prmmarketingservices]

Emergence Of PRM And Channel Incentive Programs - Learn about the growing importance of Channel Incentive Programs in Partner Relationship Management (PRM) strategies

[advizuru]

Top Lead Sharing Platforms for B2B Professionals

In the fast-paced world of B2B marketing, lead sharing has become a powerful strategy for scaling business growth through strategic collaboration. As the ecosystem evolves, so do the tools that support this method. Choosing the right lead sharing platform can significantly impact your outcomes by enhancing efficiency, boosting conversion rates, and strengthening partner relationships. In this blog, we’ll explore the top lead sharing platforms available for B2B professionals and outline how these tools can maximize the benefits of lead sharing.

Why B2B Professionals Need Lead Sharing Platforms

Lead sharing allows businesses to exchange high-quality leads with trusted partners rather than relying solely on cold outreach or expensive ads. For B2B professionals, this means greater access to decision-makers, reduced cost per acquisition, and more qualified leads. A reliable platform ensures seamless collaboration, real-time updates, and accountability.

Top Lead Sharing Platforms for B2B Professionals

Leadspace Leadspace uses AI-powered data enrichment and segmentation to help companies find and share leads efficiently. It supports account-based marketing and integrates well with Salesforce and other major CRMs.

PartnerStack PartnerStack is ideal for companies looking to create and manage partner ecosystems. It allows lead distribution, performance tracking, and incentive programs, making it easy to reward partners for successful conversions.

Crossbeam Crossbeam focuses on partner relationship management. It helps businesses discover overlapping customers and prospects across ecosystems, improving the quality of shared leads and minimizing overlap.

Reveal Reveal enables B2B companies to build partner ecosystems through account mapping. You can identify mutual opportunities with partners and collaborate on leads without sharing sensitive customer data.

Everflow Originally built for affiliate marketing, Everflow has expanded to support lead sharing and partnership marketing. Its robust analytics tools allow teams to optimize lead flows and monitor conversions.

Impartner PRM Impartner's Partner Relationship Management (PRM) software is used by enterprises to manage lead distribution, onboarding, and partner engagement. Its user-friendly interface makes it a favorite among channel marketers.

Zift Solutions Zift offers end-to-end channel marketing automation, including lead distribution, nurturing, and measurement. It’s well-suited for companies that want to manage hundreds of partners simultaneously.

LeadMethod LeadMethod is a purpose-built lead management tool for manufacturers and distributors. It allows for customized lead routing and real-time feedback, closing the loop between suppliers and resellers.

Benefits of Lead Sharing with These Platforms

Improved Lead Quality: Advanced filtering and qualification tools ensure that only the most relevant leads are shared.

Faster Response Times: Automation ensures that leads are routed and responded to in real-time.

Transparency and Accountability: Partners can track the status of leads, reducing miscommunication.

Scalability: These platforms can support small teams and large ecosystems alike, making it easy to grow.

Cost Efficiency: By sharing leads with trusted partners, you reduce reliance on paid ads and cold outreach.

Choosing the Right Platform

When selecting a lead sharing platform, consider the following:

CRM Compatibility: Ensure it integrates well with your existing systems.

Security: Data privacy and compliance features are a must.

Ease of Use: A user-friendly interface encourages partner adoption.

Customization: Look for customizable routing rules and reporting dashboards.

Support and Onboarding: Choose platforms that offer strong customer support and training.

Final Thoughts

The success of lead sharing relies heavily on choosing the right platform. With the increasing complexity of B2B partnerships, having a dedicated system ensures that your efforts are not only efficient but also scalable. By leveraging tools like Leadspace, PartnerStack, and Crossbeam, you can fully realize the benefits of lead sharing from increased pipeline to stronger alliances.

Whether you're just starting out or looking to enhance your current ecosystem, these platforms offer the functionality and flexibility B2B professionals need to thrive in a competitive landscape.

[digitalsolutionsfortelecos]

Why Telecom Channel Partner Management Software Is Important

Telecom operators depend on a growing base of partner networks from roaming parties to content providers to offer smooth services to their subscribers. Managing these partners requires formal processes, open communication, and aligned objectives. That's where telecom channel partner management software comes in.

This blog describes how organized Partner Relationship Management (PRM) helps telecommunication operators to handle their multi-partner ecosystem more effectively. Let’s walk through the key pointers. 

1. Roaming Partner Coordination

Handling roaming agreements involves more than just coverage. It entails billing precision, service quality across networks, and cross-border interoperability. Channel partner management solutions make it easy to monitor agreements and facilitate settlements between home and visited networks.

2. Settlement Partner Engagement

For usage-based services from external networks, precise settlement procedures are critical. Telecom channel partner software supports in-depth reconciliation, usage analysis, and financial coordination, reducing disputes and delays.

3. Content Collaboration Management

Telecom businesses increasingly rely on content partnerships such as media streaming, educational platforms, or interactive entertainment. PRM (Partner Relationship Management) supports managing licensing, delivery, compliance, and monitors how content usage closes the loop with revenue performance.

4. Structured Communication Channels

Maintaining consistent communication is paramount. PRM software provides a single platform for sharing updates with the channel partners, monitoring deliverables, and preventing delays caused by scattered communications.

5. Performance Metrics and Incentives

Defining precise expectations and performance measurement aids long-term success. The software enables operators to assign KPIs (Key Performance Indicators), monitor results, and synchronize incentives to actual partner contributions.

6. Centralized Visibility and Control

Operators benefit from having a complete picture of all active partnerships within one system. This streamlines audits, aids planning, and facilitates better-informed decision-making. 

In short, telecom operators deal with intricate partnerships that affect customer experience and revenue. Efficient partner management demands systems that address telecom-specific issues.

Channel partner management software is a key solution of Ventas, the sales and distribution solution for telecom from 6D Technologies. It provides a framework, transparency, and efficiency in managing telecom partnerships.

For more insightful points on telecom channel partner management solution, please walk through the detailed article https://www.6dtechnologies.com/blog/channel-partner-management-strategy 

[differenttimemachinecrusade]

Partner Relationship Management Market Landscape: Opportunities and Competitive Insights 2032

Partner Relationship Management Market was valued at USD 1.27 billion in 2023 and is expected to reach USD 4.14 billion by 2032, growing at a CAGR of 13.91% from 2024-2032

The Partner Relationship Management (PRM) market is experiencing rapid growth as businesses increasingly rely on channel partnerships to drive revenue and market expansion. Companies are adopting PRM solutions to streamline communication, optimize partner collaboration, and enhance sales performance. The demand for PRM tools is fueled by digital transformation and the need for seamless partner engagement.

The Partner Relationship Management market continues to expand as businesses seek innovative ways to manage their partner ecosystems. Organizations across industries recognize the value of automating partner onboarding, training, and performance tracking to boost efficiency. As companies embrace data-driven decision-making, AI-powered PRM solutions are becoming a game-changer in optimizing partner strategies.

Get Sample Copy of This Report: https://www.snsinsider.com/sample-request/3542 

Market Keyplayers:

Allbound (Partner Portal, Partner Enablement)

Channeltivity (Partner Relationship Management, Channel Marketing Automation)

Oracle (Oracle Partner Management, Oracle Cloud)

Salesforce (Salesforce PRM, Salesforce Partner Community)

Impartner (Partner Portal, Partner Management Software)

LogicBay (Partner Relationship Management, Channel Learning)

Magentrix (Partner Portal, Channel Automation)

ZINFI Technologies (Partner Portal, Channel Marketing)

Zift Solutions (ZiftONE, Zift Marketing Hub)

Mindmatrix (Partner Relationship Management, Partner Enablement)

PartnerStack (Partner Portal, Affiliate Management)

ChannelXperts (Channel Management Platform, Partner Portal)

Creatio (Partner Relationship Management, No-Code Workflow Automation)

AppDirect (AppDirect Marketplace, Channel Management)

Webinfinity (Partner Portal, Digital Enablement)

PartnerPortal.io (Partner Portal, Channel Automation)

Kiflo (Partner Portal, Partner Management)

Crossbeam (Partner Ecosystem Platform, Data Sharing)

Everflow (Partner Tracking Software, Affiliate Marketing)

Affise (Affiliate Marketing, Partner Relationship Management)

WorkSpan (Partner Ecosystem, Co-Sell Platform)

LeadMethod (Lead Distribution, Partner Portal)

Sharework (Channel Marketing, Partner Collaboration)

Agentcis (CRM for Agents, Partner Portal)

CoSell (Partner Relationship Management, Collaboration Platform)

Market Trends Driving Growth

Several key trends are shaping the PRM market, transforming how businesses engage and manage their channel partners:

1. AI and Automation in PRM

Artificial Intelligence (AI) and machine learning are revolutionizing PRM solutions by offering predictive analytics, intelligent partner recommendations, and automated workflows. AI-driven PRM platforms help businesses identify high-performing partners, optimize incentive programs, and personalize partner engagement strategies.

2. Cloud-Based PRM Adoption

Cloud-based PRM solutions are gaining traction as businesses prioritize scalability, flexibility, and remote accessibility. SaaS-based PRM platforms enable seamless collaboration, real-time data sharing, and integration with Customer Relationship Management (CRM) tools, enhancing efficiency.

3. Emphasis on Partner Experience

Businesses are focusing on improving the partner experience by providing self-service portals, interactive dashboards, and personalized content. A strong partner experience leads to better engagement, loyalty, and higher revenue generation.

4. Integration with Business Ecosystems

Modern PRM solutions are integrating with Enterprise Resource Planning (ERP), CRM, and marketing automation tools to provide a holistic view of partner performance. This interconnected approach enables businesses to make data-driven decisions and improve collaboration.

5. AI-Powered Partner Training and Enablement

PRM platforms now incorporate AI-driven learning modules, gamification, and virtual training sessions to enhance partner knowledge and productivity. Effective training programs ensure that partners are well-equipped to sell and support products efficiently.

Enquiry of This Report: https://www.snsinsider.com/enquiry/3542 

Market Segmentation:

By Component:

Solutions

Engage

Collaborate

Manage

Services

Managed Services

Training, Consulting, and Implementation

By Deployment Type

On-premises

Cloud

By Organization Size

Large Enterprises

SMEs

By Vertical

BFSI

Retail and Franchising

Healthcare and Life Sciences

Manufacturing

IT and Telecom

Market Analysis and Growth Trends

Digital transformation and cloud adoption: Businesses are moving away from manual partner management processes and adopting cloud-based PRM solutions.

Increasing reliance on channel sales: Companies across industries are leveraging indirect sales channels to scale their reach and revenue.

Data-driven decision-making: Organizations are using analytics and AI-driven insights to enhance partner strategies.

Growing demand for automation: Businesses seek automated workflows to streamline onboarding, lead distribution, and deal registration.

Despite strong growth, challenges such as integration complexities, data security concerns, and the need for seamless user adoption persist. However, continuous advancements in AI, data security, and user-friendly interfaces are helping to overcome these challenges.

Regional Analysis

The PRM market is expanding globally, with key regional insights highlighting growth patterns and adoption trends:

North America leads the market, driven by the strong presence of technology companies, high adoption of cloud-based solutions, and increasing investment in channel partner programs.

Europe is witnessing steady growth due to digital transformation initiatives and the increasing demand for partner automation solutions.

Asia-Pacific is emerging as the fastest-growing market, fueled by rapid industrialization, rising e-commerce adoption, and expanding IT infrastructure.

Latin America and the Middle East are experiencing gradual adoption, with businesses exploring PRM solutions to strengthen their partner networks.

Key Factors Influencing PRM Market Growth

Several factors are contributing to the rapid adoption of PRM solutions worldwide:

1. Need for Scalable Partner Management

As businesses expand their partner networks, managing relationships manually becomes inefficient. PRM solutions provide automation, real-time tracking, and scalability to handle complex partner ecosystems.

2. Demand for Enhanced Partner Collaboration

Companies are focusing on seamless collaboration by offering partners access to deal registration, sales enablement tools, and marketing resources through a centralized PRM platform.

3. Increasing Focus on Revenue Optimization

Organizations are leveraging PRM analytics to track partner performance, identify revenue opportunities, and optimize incentive programs for better sales outcomes.

4. Security and Compliance Requirements

With growing concerns about data security and compliance, PRM solutions now incorporate secure data-sharing mechanisms and role-based access controls to protect sensitive partner information.

Future Prospects: What Lies Ahead?

The future of the PRM market looks promising, with several innovations shaping the industry:

1. AI-Driven Partner Insights

AI will play a significant role in analyzing partner behavior, predicting trends, and recommending strategies to maximize partner success.

2. Blockchain for Partner Transactions

Blockchain technology is expected to enhance transparency, security, and trust in partner transactions, ensuring reliable revenue-sharing agreements and contract management.

3. Mobile-First PRM Solutions

With the rise of mobile workforces, PRM platforms will evolve to offer mobile-first solutions, enabling partners to access resources, track sales, and communicate seamlessly on-the-go.

4. Hyper-Personalized Partner Engagement

Advanced PRM platforms will focus on hyper-personalization, offering tailored content, customized incentive programs, and AI-driven partner communication tools.

5. Expansion into Emerging Markets

As businesses in emerging markets recognize the benefits of channel partnerships, PRM adoption is expected to increase, leading to further global expansion.

Access Complete Report: https://www.snsinsider.com/reports/partner-relationship-management-market-3542 

Conclusion

The Partner Relationship Management market is on a strong growth trajectory, driven by technological advancements, increasing reliance on channel sales, and the demand for scalable partner management solutions. Companies investing in AI, automation, and personalized partner experiences will gain a competitive edge in this evolving landscape. As businesses continue to refine their partner strategies, PRM solutions will play a crucial role in fostering collaboration, optimizing sales performance, and driving long-term success.

About Us:

SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company's aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world.

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[modulesap]

Vistex is a powerful tool within the SAP ecosystem, particularly in SAP HANA, that focuses on managing complex business scenarios related to pricing, incentives, rebates, commissions, and other trade-related functionalities. Its integration with SAP HANA brings enhanced performance and analytics capabilities. Here's an overview of the scope of Vistex in SAP HANA:

1. Specialized Business Processes

Vistex is designed to handle intricate business scenarios that standard SAP modules may not manage effectively:

Pricing Management: Advanced pricing models, including tiered pricing, volume-based pricing, and customer-specific pricing.

Incentives and Rebates: Automated calculation and management of rebates, ensuring accuracy and reducing disputes.

Commissions: Streamlined commission tracking and payments for sales teams and partners.

Channel Program Management: Manage marketing and trade promotions for indirect sales channels.

2. Integration with SAP HANA

High-Performance Processing: With SAP HANA's in-memory computing, Vistex processes large datasets and complex calculations quickly, ideal for real-time analytics and decision-making.

Data Modeling and Analysis: Leveraging HANA, Vistex provides deep insights into pricing strategies, incentive effectiveness, and profitability.

Embedded Functionality: Seamless integration with SAP S/4HANA enables users to work within a unified platform, reducing redundancies and enhancing user experience.

3. Industry Applications

Vistex caters to various industries, including:

Consumer Goods: Managing promotions, trade spend, and discounts.

Life Sciences: Handling chargebacks, rebates, and pricing regulations.

Wholesale and Distribution: Managing supplier incentives, pricing, and commission structures.

High Tech: Administering channel partner programs and complex pricing models.

4. Key Functional Modules

Pricing and Revenue Management (PRM): Optimize pricing strategies and ensure consistent execution.

Incentives and Paybacks (IP): Automate rebate programs, co-op claims, and other payback processes.

Sales Performance Management (SPM): Manage commissions, quotas, and performance-based rewards.

Channel Management (CM): Oversee channel incentives, pricing, and contract compliance.

5. Benefits of Using Vistex with SAP HANA

Improved Efficiency: Automates complex processes like incentive calculations, reducing manual efforts and errors.

Enhanced Visibility: Real-time analytics provide insights into program performance and profitability.

Regulatory Compliance: Helps ensure adherence to industry-specific regulations and pricing agreements.

Scalability: Supports growing businesses with the ability to handle increasing data volumes and complexity.

Competitive Advantage: Enables better management of pricing, incentives, and partner relationships, improving market competitiveness.

6. Future Outlook

With the increasing adoption of SAP S/4HANA and a focus on digital transformation, Vistex is expected to play a vital role in helping businesses optimize their pricing and incentive strategies. Its capability to handle real-time scenarios and offer actionable insights makes it a key solution for businesses looking to stay competitive in dynamic markets.

In summary, Vistex in SAP HANA significantly enhances a company’s ability to manage complex business processes, offering unparalleled control, automation, and insights, especially for mid-sized and large enterprises across various industries.

Mail us on contact@anubhavtrainings.com

Website: Anubhav Online Trainings | UI5, Fiori, S/4HANA Trainings

[marketing-technology]

An Overview of Partner Relationship Management Software

Discover the benefits and uses of partner relationship management software, and understand how it differs from CRM systems.

B2B brands continually seek strategic alliances with other businesses to reach new audiences, close larger deals, and boost revenue. Effective partner relationship management (PRM) software is essential for large enterprises with extensive partner networks. A report by EY reveals that 71% of respondents consider business ecosystems crucial to their organization’s success.

Initially, launching a partnership program doesn’t require tools, but as the program scales, a PRM solution becomes vital for attributing sales and streamlining payments across an expanding partner network. This article explores PRM tools, their benefits, and their usage.

What is Partner Relationship Management (PRM)?

Partner Relationship Management (PRM) combines tools, processes, and techniques to ensure smooth relationships with sales channel partners. PRM software helps organizations manage and scale partner programs like affiliate, referral, and reseller initiatives. It tracks leads, revenue potential, opportunities, and sales metrics. Typically cloud-based, PRM solutions provide partners access to a portal for managing inventories, pricing, discounts, and operations.

Major Advantages of PRM

Enterprises often partner with multiple channels such as system integrators, independent software vendors, managed service providers, consultants, resellers, and retailers. Integrating top cloud-based PRM software enhances partner sales processes and eliminates duplication within the organization.

Differences Between CRM and PRM

While PRM and CRM software share similar functionalities, their focuses differ. CRM tools manage relationships between businesses and their clients, covering pre-sales, sales, and after-sales processes. In contrast, PRM software focuses on strengthening business-partner relationships to achieve revenue targets, providing a unified source of information for both parties.

Best Practices for Partner Relationship Management

Implementing robust PRM solutions streamlines collaboration among dealers, vendors, and channel partners, ensuring profitable and scalable growth. Decision-makers should adopt web-based PRM software that integrates seamlessly with the current tech stack and ensure proper training for the workforce and partners.

Managing multiple partners can be intensive. PRM software offers real-time updates and transparency, helping organizations maintain strong partner relationships.

Uses of Partner Relationship Management Software

Here are several ways businesses can leverage PRM software:

Manage All Channel Partners: PRM tools provide a single source of information, tracking partner details, pipelines, and progress.

Streamline the Onboarding Process: Automate onboarding with cloud-based PRM software, offering partners all necessary information about rewards, payments, and FAQs.

Seamlessly Manage Partner Interactions: Facilitate interactions with partners, either individually or through broadcast messages.

Monitor Leads Referred by Partners: Track affiliate referrals and closed deals, with customizable software to fit specific needs.

Offer Training: Use PRM solutions integrated with learning management systems to provide training materials for new partners.

Optimize Partner Payment Processes: Ensure timely and accurate payments with PRM software that manages partner commissions.

Motivate Partners with Rewards and Incentives: Design and manage reward structures to motivate partners based on performance.

Experiment, Evaluate, and Evolve: Automate tedious tasks with PRM tools, allowing more focus on innovative program development and long-lasting business alliances.

Conclusion

In today's dynamic business landscape, forming strategic partnerships is key to growth. Enterprises aiming to sell products through partner channels will benefit from integrating top cloud-based PRM software, which offers comprehensive partner tracking and management capabilities.

[technotale]

"The Power of Strong Partnerships: Exploring the Benefits of Relationship Management Solutions"

A Partner Relationship Management (PRM) solution is a software platform that helps businesses manage their relationships with their channel partners, such as distributors, resellers, agents, and dealers. It provides a centralized system to streamline communication, collaboration, and sales processes between the company and its partners.

A PRM solution typically includes features such as partner onboarding, training, and certification management to ensure that partners have the necessary knowledge and skills to effectively represent and sell the company's products or services. It also offers tools for lead distribution, deal registration, and opportunity management, enabling efficient coordination of sales activities between the company and its partners.

Additionally, a PRM solution often includes partner performance tracking and analytics capabilities. This allows businesses to assess the performance of their partners, identify areas of improvement, and provide incentives and rewards based on predefined metrics. The platform may also facilitate the sharing of marketing collateral, product information, and sales resources, ensuring that partners have access to the latest and relevant materials.

By implementing a PRM solution, businesses can enhance their partner relationships, improve collaboration, and drive better sales outcomes. It enables effective channel management, helps streamline partner-related processes, and promotes a more efficient and productive partnership ecosystem. Ultimately, a PRM solution contributes to increased revenue, market reach, and customer satisfaction through optimized partner engagement.

Read more @ https://techinforite.blogspot.com/2023/05/empowering-partnerships-unleashing.html

[fidelmartin007]

6 Effective Partnership Management Strategies

Only some businesses have realized that partnership is the key to upscaling their business in this competitive landscape. But when it comes to partnership management, it’s essential to know that not all strategies can spur impact or get the desired result that you may be working to achieve. Effective partnership relationship management is crucial for promoting products and building strong relationships.

Many successful brands, including Microsoft, Hubspot, and Salesforce, have achieved tremendous results via channel sales and PRM. Amazon Web Services is one of the leading examples of having strong partnership management skills. Another brand that outshined with channel partnership was Zoom. They reported that channel partners in Japan contributed to 40 percent of their Japanese business. 70 percent of their US Federal Government business was due to channel partners.

So how do you think all this was possible? The answer is strategic partnership management. Businesses have realized that implementing partner management strategies has enabled them to reduce potential communication breakdowns, which ultimately leads to poor performance and affects brand reputation. As a business owner with multiple partners, you may have challenges managing your partners. With this being said, here are six ways you can build better long-term relationships with your partners and propel your business to the next level using a PRM portal.

Steps to Strategize Partnership Management

Successful partnerships are the result of proper nurturing, transparent communication, effective tools, accountability, and the willingness to change if needed. If implemented correctly, it can help partnerships thrive and achieve expected results.

1. Establish Clear Foundation

Discuss common goals. Because in strategic alliances, businesses often assume that being in the same department means everyone is on the same page. That increases stress on partnerships and reduces the odds of success.

Your workflow and processes should meet both your and your partners’ needs. Your negotiations, plans, and strategies should be transparent. Include all the individuals involved in the day-to-day lead operations.

A partnership relationship management portal provides a centralized interface to track and manage the pipeline. It gives your partners and internal staff a unified platform to share ideas and insights and view progress. It helps them identify loopholes. For instance, when registering deals, everyone has visibility of the possibility of the lead at every stage. Besides, partners can easily find all the information they need to approach a client along with numbers like win/loss opportunities, customer requirements, special pricing offers based on manufacturers and developers, etc.

A PRM portal built on CRM lays a strong foundation for relationship management. Partners have access to every data they need – objectives, leads/opportunities, profit/loss, and more.

2. Provide Comprehensive Onboarding and Training

Ensure that partners get all the training and support to promote products and services. There should be a program for new product orientation, marketing strategies, and support. Creating a repository of articles, documents, videos, manuals, and marketing plans is essential to success.

A partnership management portal automates the onboarding process with triggered workflows. Plus, it provides easy access to all the learning materials, including datasheets, manuals, workflows, blogs, etc. It helps personalize training and achieve training milestones by giving partners a chance to self-learn, earn incentives, certifications, and rewards, and experiment at their own pace.

Here’s what kind of process and training you can expect from PRM platforms:

Filtering applications based on the defined parameters. Sorting it on their performance and other metrics. This way, businesses only have to go through the eligible candidates.

Organizational training explaining basic safety protocols, customer service, company policies, and so on.

Product training including features, workflows, technical specifications (if required).

General training includes engagement, communication, and collaboration methods.

Training to understand market demand, grab business opportunities, develop marketing strategies, competitive pricing, and lead generation.

3. Nurture Relationships

Every business that starts successfully can erode due to communication and collaboration issues. Hence, one of the partnership management strategies is to connect with partners. Understand them, their skills, interests, etc. It helps enhance communication and collaboration.

A community feature makes it possible. It helps everyone on the team – partners and members to connect despite the geographical constraints. They can discuss ideas, interests, challenges, and more with fellow mates. Transparency and data visibility further helps recognize each others’ capabilities, culture, and achievements. It strengthens relationships and helps businesses create more opportunities.

4. Invest in Tools, Technologies, and Processes

Bringing in partners from different regions can be challenging as they may have different styles and expectations. Even their way of working may differ. Providing multiple channels of communication can frustrate them. A partner relationship management portal provides a unified interface where all the partners can communicate together. They can share financial reports, converse with leads, learn about products and services, manage their transactions and internal workflows, etc.

You, as a business owner, can track their activities, define key performance metrics, and evaluate their performance. The best thing is that you don’t have to manage everything manually. A partner portal helps automate the workflows. For instance, partners can track their lead count and other updates. Triggered emails and messages can be sent wherever required in the lead pipeline.

It also allows third-party integrations to ensure that businesses and partners can access all the required tools and techniques in one place.

5. Emphasize Accountability with Data

No process is risk worthy unless you have the numbers to justify it. Hence, businesses should define the key metrics/targets that partners should hit to succeed. What should be the average lead count for partners to earn certain rewards? And so on.

A PRM platform helps businesses track their channel partners’ activity and gathers data to provide valuable insights such as:

Total traffic generated from different channels

Transcripts of customer interaction and how they respond to a particular action or marketing campaign. What steps were taken to resolve their queries, etc.?

Performance overview of partners – communication, leads generated, customers turned, and more.

Real-time data of internal processes and strategies yielding results or need revision

Capturing ideas and feedback that can help improve marketing and sales initiatives

6. Provide Dynamic Partnership

Along with digitalization, partners also expect flexibility at the negotiation stage and the stages above. A few reasons are local challenges, integration norms, and compliance policies. So, for strategic partnership management, it’s crucial that you provide partners with the flexibility to grow and request changes as per the changing market trends. They can ask for sharing services, expanding business, shifting to different products/services, etc. You should, in fact, encourage them to change as per the changing customer expectations. They should have the freedom to negotiate on financial aspects too.

In short, give them the flexibility to shape themselves to be beneficial for both – them and the business.

Partnership management is a collaborative approach, and only with the right tools and suitable partners, it’s possible to get the most out of partnership management strategies.

Learn how you can help your channel partners with a PRM portal. If you are looking to build a partner portal from scratch, you can always contact CRMJetty to develop a tailored solution for your business. We take pride in having the best industry experts in our team to help you figure out what will best for your business. Get in touch with us today to know more!

[prmms]

Unlock the potential of your PRM program with a strong communication strategy. Learn how effective communication can lead to successful partnerships and growth.

[yeschanneltech]

L'autunno caldo di novità per il canale di Vertiv

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L'autunno caldo di novità per il canale di Vertiv

Miglioramenti al Vertiv Partner Program (VPP) e al portfolio di prodotti pensati per le applicazioni Edge, con unità di distribuzione dell’alimentazione in rack (Rack PDU), gruppi di continuità (UPS), sistemi di condizionamento in rack, software e servizi dedicati a partner e clienti di Europa, Medio Oriente e Africa (EMEA).

Lo ha annunciato la stessa società. Vertiv fa sapere di essere soddisfatta del VPP,tanto che la società ha visto moltiplicarsi il numero di partner di canale nell’intera EMEA e continua a incrementare i vantaggi ai partner, siano essi nuovi o consolidati.

Il sistema di Partner Relationship Management (PRM) e il rinnovato Partner Portal consentiranno ai partner di Vertiv di usufruire  di corsi di formazione in grado di soddisfare ogni esigenza, di nuovi strumenti di vendita e di marketing, di corsi di certificazione online, e di nuovi tool per la configurazione e selezione dei prodotti. La nuova suite di strumenti è stata progettata per aiutare i partner a sviluppare competenze e conoscenze chiave, e a ottenere una maggiore differenziazione e redditività, oltre ad assicurare ulteriori opportunità commerciali.

Joachim Fischer, Channel Sales Director EMEA di Vertiv, ha dichiarato: “Rileviamo che la digitalizzazione accelera sempre più, mentre il 5G sta prendendo maggiore slancio, con oltre tre quarti degli operatori globali di telecomunicazione che prevedono di fornire servizi 5G entro il 2021. Il nostro Partner Program è stato potenziato. Continuiamo a fornire ai reseller i migliori prodotti e servizi, supportandoli nell’affrontare ogni sfida introdotta dalle innovazioni tecnologiche, come ad esempio l’esigenza di implementazioni Edge. Siamo impegnati nel garantire costanti miglioramenti al nostro VPP e, grazie ai risultati ottenuti quest’anno, continueremo a offrire il massimo livello di supporto per consentire ai nostri partner di ottenere risultati eccellenti”.

Miglioramenti e novità per i partner Emea di Vertiv

La nuova suite di prodotti migliora il portfolio di tecnologie e servizi IT di Vertiv, raggruppandoli nell’ambito di una soluzione unica e flessibile basata su rack che comprende:

Il nuovo sistema di condizionamento da rack Vertiv VRC in versione self-contained e split, e l’unità di condizionamento infrarack Vertiv Liebert CRV, progettata specificamente per apparecchiature critiche di sale server di piccole dimensioni e siti di Edge Computing. Questi sistemi sono in grado di utilizzare combinazioni personalizzate di compressori e ventilatori a capacità variabile in grado di adattarsi automaticamente al carico. Vertiv VRC include una serie completa di servizi con installazione, controllo dei tempi di avviamento e manutenzione preventiva.

La serie di Vertiv Geist Rack PDU è dotata della nuova Combination Outlet 2 in 1, che consente una connettività flessibile e una facile gestione dei cavi. Geist UPDU è l’ultima aggiunta alla famiglia di Geist Rack PDU ed è dotata di un’innovativa presa di ingresso universale che permette varie configurazioni per i clienti con implementazioni in tutto il mondo. Le Geist Rack PDU possono accedere a tutti i dispositivi presenti nei rack per monitorare e controllare da remoto questi dispositivi da un unico luogo; la funzionalità di monitoraggio può essere aggiornata man mano che tecnologia ed esigenze aziendali si evolvono. I modelli Geist UPDU consentono di migliorare le prestazioni e la gestione degli spazi IT dinamici, semplificando al contempo il processo di acquisto e facilitando rapide implementazioni in tutto il mondo. Inoltre, la serie Vertiv Geist Rack PDU beneficia del pacchetto di servizi Vertiv Distribution Assurance.

Le soluzioni UPS monofase ad alta efficienza, come Vertiv Liebert GXT5 e l’innovativo UPS line-interactive Vertiv EDGE, siano disponibili per il canale EMEA dalla fine di agosto. Inoltre, i servizi Lifecycle Power Assurance di Vertiv assicurano un supporto conveniente per la fornitura di energia a piccoli siti IT. Con la continua crescita delle implementazioni Edge in termini di utilizzo e importanza per le aziende, il piano di protezione quinquennale di Vertiv protegge i siti IT di piccole dimensioni garantendo la visibilità in tempo reale sui sistemi critici, con conseguente rilevamento tempestivo di eventuali anomalie.

A ottobre è previsto il lancio di Vertiv Avocent ACS 8000 Advanced Console Server, che dispone di funzionalità cellulari che consentono una perfetta gestione remota integrata dei dispositivi Vertiv e di terze parti, per operazioni di rete più efficienti e sicure anche in siti remoti o in cui non è disponibile alcuna connessione Internet via cavo. Il mercato degli switch KVM e delle console seriali ha un giro di affari pari a 720 milioni di dollari e si prevede che continui a crescere a ritmo sostenuto insieme all’Edge Computing e ai servizi IT da remoto.

Tutte queste offerte consentono ai reseller EMEA di guadagnare più punti nell’ambito del Vertiv Incentive Program (VIP), permettendo ai partner di monetizzare rapidamente i punti ottenuti. A partire da luglio 2020, il nuovo programma VIP+ offre vantaggi ancora maggiori ai reseller di livello Silver, Gold e Platinum, tra cui limiti di ingresso più bassi, ulteriori incentivi al momento della registrazione e rendimenti più elevati su specifici pacchetti. Le integrazioni al programma consentiranno a un maggior numero di partner di sfruttarlo al meglio e al contempo di sviluppare competenze e conoscenze chiave per vincere le nuove sfide di mercato.

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