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Key designers
Key designers that I have found that I've used to present my trend are: Chanel, Stella Mccartney, Elie Saab, Cristiano Burani, and Fendi. Images from these designers make up most of my lookbook. I consider Chanel to be the main designer I have used, so I have made a separate post describing why I chose that brand
Stella Mccartney
One of Stella Mccartneys looks was featured on the WGSN moodboard (the pastel orange suit) so I used this as a place to start for my research. This image inspired my pastel colour palette as I noticed the pastel orange colour is 'fresh' but still minimalist as they describe on WGSN so I chose similar pastel colours which ended up working together well. They also help to communicate how colours can still be minimalist but exciting. I looked at the rest of Mccartney's Spring/summer 2022 ready to wear collection and found the images below which could be relevant to represent my trend. The mix of relaxed suit jackets mixed with straight and wide leg trousers communicate the relaxed nature of the trend but the pops of colour make it exciting. Stella Mccartney is also a very sustainable brand which I have expanded on in a previous post.
Stella Mccartney Spring/summer 2022 ready-to-wear collection (azyaamode, 2022)
Elie Saab
Elie is a lebanese fashion designer who originally specialsed in bridal couture in the 1980s, and now has his ready-to wear garments in over 160 retailers. I found this designer whilst researching online and I specifically looked at his spring/summer 2023 collection. I think this collection is relevant to my chosen trend because the garment shapes are fitted, but the straight leg trousers are more relaxed which fit the theme of having more comfortable and roomy garments. I also like the soft colours and patterns used because in my opinion it makes the clothes exciting but still minimalist; lots of white is used to give it 'clean look' and I like the way colour is incorporated with a gradient and in small circles on the patterned suit.
(Gordon, 2020) Elie Saab Spring/Summer 2023 Runway
Cristiano Burani
Burani is an Italian fashion designer, who previously worked for companies such as Versace and Blumarine until he debuted his own clothing line in 2010 at the Milan fashion show. I came across Burani's spring/summer 2023 collection on the image libary on WGSN. I was drawn to the oversized look of the suit jackets and wide trousers because I think it fits within the theme of Dopamine Minimalism. I think the baggy fit adds to the garments being more 'maximalist', but the lack of pattern or heavily textured material brings it back to 'minimalist'. I love the almost see-through pcv material used for the jacket/dress below because I think it makes the concept very minimalistic as there is no colour to the garment, but the unconventional material used makes it stand out, so it can exist to be both maximalist and minimalist'.
Cristiano Burani Spring Summer 2023 collection lookbook (Kendam, 2022)
Fendi
Fendi is a famous fashion house originally created by Adele and Edoardo Fendi in Rome in 1925, and began by making leather goods. During my research for images, I found Fendi's spring 2022 ready to wear collection and I loved the material used and decided to make it one of my key materials. This is because I think the shiny appearance of the silk material elevates this tailoring wear. The relaxed style of the garements also fits in with my trend. The soft colours like the pink and blue below give the suits a soft and chic mood without being too dareish, so I believe this communicates my trend well.
Fendi Spring 2022 ready-to-wear collection (Vouge, 2022)
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