#Custom Web Development Services in Allentown
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Allentown Premier Responsive Web Development Services
In today's digital age, having a strong online presence is no longer a luxury, it's a necessity. For businesses in Allentown, PA, a responsive website designed and developed by a local expert can be the key to attracting new customers, boosting sales, and establishing yourself as a leader in your industry. This guide dives deep into the world of Allentown's responsive web development services, exploring the different options available and the benefits they offer.

Understanding Responsive Web Design
Before we delve into the specific services offered, let's establish a clear understanding of responsive web design. Simply put, a responsive website seamlessly adapts its layout and functionality to perfectly display on any device, be it a desktop computer, a tablet, or a smartphone. This ensures an optimal user experience for all visitors, regardless of their preferred browsing method.
Why Choose a Local Web Development Company in Allentown?
There are numerous benefits to partnering with a Custom Web Development Services in Allentown
Local Market Expertise Local developers understand the specific needs and challenges faced by businesses in the Allentown area. They can tailor your website to resonate with your target audience, using local references and incorporating elements that reflect the Allentown community.
Stronger Relationships Building a relationship with your web development team is crucial for ongoing maintenance and future updates. Local companies allow for face-to-face meetings, fostering better communication and a deeper understanding of your project goals.
Faster Turnaround Times Local developers are readily available, eliminating the potential delays and communication hiccups that can occur when working with remote teams.
Custom Web Development Services in Allentown
For businesses with unique needs or complex functionalities, custom web development services offer the ultimate level of control. Allentown web developers can craft a website from scratch, ensuring it perfectly aligns with your brand identity, target audience, and specific business goals. Here are some key aspects of custom web development
Content Management System (CMS) Selection and Integration A user-friendly CMS empowers you to manage your website's content (text, images, videos) independently, without requiring any coding knowledge. Popular CMS options include WordPress, Drupal, and Joomla.
Ecommerce Functionality If you sell products online, a custom-built website allows for a seamless shopping experience. Developers can integrate shopping carts, secure payment gateways, and product management tools.
Database Integration For businesses that rely on large datasets, custom development allows for efficient database integration, enabling features like user accounts, product listings, and appointment scheduling.
Website Redesign Services in Allentown
Does your existing website look outdated, function poorly on mobile devices, or fail to reflect your current brand identity? Local Web Development Company in Allentown companies can breathe new life into your website with a professional redesign. A website redesign service typically encompasses
User Interface (UI) and User Experience (UX) Design Creating a user-friendly and visually appealing website is paramount. Skilled designers will optimize the layout, navigation, and overall look and feel to enhance user engagement.
Content Refresh Updating your website's content with fresh, relevant information keeps your visitors engaged and demonstrates your commitment to growth.
Mobile Optimization Ensuring your website functions flawlessly across all devices is essential for capturing today's mobile-first audience.
Search Engine Optimization (SEO) Implementation Integrating SEO best practices during the redesign process helps improve your website's ranking in search engine results pages (SERPs), driving more organic traffic.
Additional Allentown Web Development Services
Beyond custom development and website redesign,Website Redesign Services in Allentown companies offer a range of specialized services
Responsive Web Development Services in Allentown As discussed earlier, responsive web development ensures your website looks and functions perfectly on all devices.
Ecommerce Web Development Services in Allentown These specialized developers can create a robust online store using platforms like Shopify or WooCommerce, offering features like product listings, shopping carts, and secure payment processing.
Shopify Web Development Services in Allentown If you choose Shopify as your ecommerce platform, Allentown developers with expertise in this specific system can ensure your online store is optimized for success.
PHP Web Development Services in Allentown PHP is a popular programming language widely used for web development. Developers with expertise in PHP can create dynamic and interactive websites.
Full Stack Web Development Services in Allentown A full-stack developer possesses expertise in both front-end (user-facing elements) and back-end (server-side operations) development, providing a comprehensive solution for complex web projects.

Finding the Perfect Allentown Web Development Partner
With a plethora of web development companies in Allentown, selecting the right partner can feel overwhelming. Here are some key factors to consider
Portfolio Review the company's portfolio to assess their design aesthetic, level of experience with websites similar to yours, and their ability to deliver.
Client Testimonials Positive client testimonials are a strong indicator of a company's reputation and ability to satisfy customer needs.
Services Offered Ensure the company offers the specific services you require, whether it's custom development, website redesign, or a specialized service like Shopify development.
Communication Style Choose a company that fosters open communication and actively listens to your vision for the project.
Pricing and Transparency Obtain clear pricing quotes that outline project costs and avoid hidden fees.
Experience with Your Industry If your industry has specific requirements or needs, look for a company with experience working with similar businesses.
The Benefits of Responsive Web Design
Investing in responsive Responsive Web Development Services in Allentown reaps a multitude of benefits for your Allentown business
Enhanced User Experience Responsive websites provide a seamless browsing experience across all devices, keeping users engaged and reducing bounce rates (the percentage of visitors who leave your website after viewing only one page).
Improved Search Engine Optimization (SEO) Search engines reward mobile-friendly websites with higher rankings in search results pages. A responsive website increases your website's visibility and organic traffic.
Increased Lead Generation and Sales When users can easily navigate and interact with your website on any device, they're more likely to convert into leads or paying customers.
Brand Consistency A responsive website ensures your brand identity is presented cohesively across all platforms, fostering trust and recognition with your target audience.
Reduced Maintenance Costs Maintaining a single responsive website is more cost-effective than managing separate websites for desktop and mobile devices.
Investing in Allentown's Web Development Talent
Allentown boasts a vibrant community of talented web developers. By partnering with a local company, you're not only supporting the local economy, but also gaining access to a team with a deep understanding of the Allentown market and its specific needs.
In today's competitive online landscape, a responsive website is an essential tool for any Allentown business. By partnering with a skilled and experienced local web development company, you can create a website that reflects your brand identity, resonates with your target audience, and drives tangible results. Take the time to research Allentown's web development landscape, identify the company that best aligns with your needs, and watch your online presence flourish.
Get in Touch
Website – https://www.perfectmarketingsolution.com Mobile - +1 855 222-4111 Whatsapp – https://call.whatsapp.com/voice/9rqVJyqSNMhpdFkKPZGYKj Skype – shalabh.mishra Telegram – shalabhmishra Email - [email protected]
#Custom Web Development Services in Allentown#Local Web Development Company in Allentown#Responsive Web Development Services in Allentown#Ecommerce Web Development Services in Allentown#Website Redesign Services in Allentown#Shopify Web Development Services in Allentown#PHP Web Development Services in Allentown
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EternalBlue, the cyberwar equivalent of mustard gas
*That’s a lot of damage. Hospitals, airports, rail and shipping operators, ATM's, factories and especially local governments. l
------------------------------ Date: Sun, 26 May 2019 17:15:12 -0700 From: Henry Baker <[email protected]> Subject: NSA's EternalBlue: Mustard Gas for the 21st Century (NYTimes) The ancient Lydian king Croesus -- yes, THAT rich king Croesus -- "turned to the Delphic oracle and the oracle of Amphiaraus to inquire whether he should pursue this campaign [against Persia] and whether he should also seek an alliance. The oracles answered, with typical ambiguity, that if Croesus attacked the Persians, he would destroy a great empire -- this would become one of the most famous oracular statements from Delphi [after Croesus was defeated."[1] [1] https://en.wikipedia.org/wiki/Croesus Mustard gas and other poisonous gasses were used to devastating effect in WWI, although outlawed by multiple conventions both before and since. The subsequent use of poisonous gasses has since been vastly reduced -- not due so much to the effectiveness of these international treaties, but to the fact that the gasses are indiscriminate, and have a tendency to "blow back" on those using them as weapons. [2] https://en.wikipedia.org/wiki/Chemical_weapons_in_World_War_I Computer scientists have been warning for quite a while about "blowback" ("CIA internal coinage denoting the unintended, harmful consequences -- to friendly populations and military forces -- when a given weapon is used beyond its purpose as intended by the party supplying it" [3]) from cyberweapons such as STUXNET. Unlike most "kinetic" weapons, which leave little trace after their use, the core problem with cyberweapons is that in the overwhelming percentage of uses, the digital pieces of the cyberweapon continue to exist after the attack, and can be repurposed for counter-attacks. In this way, cyberweapons are like poison gas, which isn't instantly neutered after achieving its killing purpose, but remains toxic to non-combatants as well as to the original users. [3] https://en.wikipedia.org/wiki/Blowback_(intelligence The billion-dollar blowback from EternalBlue continues [3] without any apologies from the NSA, which developed it ("Adm. Michael S. Rogers, who was director of the NSA during the Shadow Brokers leak [including EternalBlue], suggested in unusually candid remarks that the agency should not be blamed for the long trail of damage." [4]). Yet the FBI and the Five Eyes around the world continue their push for "back doors" in encryption, completely clueless about the even greater repercussions possible in the form of blowback from the compromise of such encryption backdoors. Dona NOBUS Pacem, indeed! [4] https://www.nytimes.com/2019/05/25/us/nsa-hacking-tool-baltimore.html In Baltimore and Beyond, a Stolen NSA Tool Wreaks Havoc Nicole Perlroth and Scott Shane, The New York Times, 25 May 2019 https://www.nytimes.com/2019/05/25/us/nsa-hacking-tool-baltimore.html For nearly three weeks, Baltimore has struggled with a cyberattack by digital extortionists that has frozen thousands of computers, shut down email and disrupted real estate sales, water bills, health alerts and many other services. But here is what frustrated city employees and residents do not know: A key component of the malware that cybercriminals used in the attack was developed at taxpayer expense a short drive down the Baltimore- Washington Parkway at the National Security Agency, according to security experts briefed on the case. Since 2017, when the NSA lost control of the tool, EternalBlue, it has been picked up by state hackers in North Korea, Russia and, more recently, China, to cut a path of destruction around the world, leaving billions of dollars in damage. But over the past year, the cyberweapon has boomeranged back and is now showing up in the NSA's own backyard. It is not just in Baltimore. Security experts say EternalBlue attacks have reached a high, and cybercriminals are zeroing in on vulnerable American towns and cities, from Pennsylvania to Texas, paralyzing local governments and driving up costs. The NSA connection to the attacks on American cities has not been previously reported, in part because the agency has refused to discuss or even acknowledge the loss of its cyberweapon, dumped online in April 2017 by a still-unidentified group calling itself the Shadow Brokers. Years later, the agency and the Federal Bureau of Investigation still do not know whether the Shadow Brokers are foreign spies or disgruntled insiders. Thomas Rid, a cybersecurity expert at Johns Hopkins University, called the Shadow Brokers episode "the most destructive and costly NSA breach in history," more damaging than the better-known leak in 2013 from Edward Snowden, the former NSA contractor. "The government has refused to take responsibility, or even to answer the most basic questions," Mr. Rid said. "Congressional oversight appears to be failing. The American people deserve an answer." The NSA and FBI declined to comment. Since that leak, foreign intelligence agencies and rogue actors have used EternalBlue to spread malware that has paralyzed hospitals, airports, rail and shipping operators, ATM's and factories that produce critical vaccines. Now the tool is hitting the United States where it is most vulnerable, in local governments with aging digital infrastructure and fewer resources to defend themselves. Before it leaked, EternalBlue was one of the most useful exploits in the NSA's cyberarsenal. According to three former NSA operators who spoke on the condition of anonymity, analysts spent almost a year finding a flaw in Microsoft's software and writing the code to target it. Initially, they referred to it as EternalBluescreen because it often crashed computers -- a risk that could tip off their targets. But it went on to become a reliable tool used in countless intelligence-gathering and counterterrorism missions. EternalBlue was so valuable, former NSA employees said, that the agency never seriously considered alerting Microsoft about the vulnerabilities, and held on to it for more than five years before the breach forced its hand. The Baltimore attack, on 7 May, was a classic ransomware assault. City workers' screens suddenly locked, and a message in flawed English demanded about $100,000 in Bitcoin to free their files: "We've watching you for days," said the message, obtained by The Baltimore Sun. "We won't talk more, all we know is MONEY! Hurry up!" Today, Baltimore remains handicapped as city officials refuse to pay, though workarounds have restored some services. Without EternalBlue, the damage would not have been so vast, experts said. The tool exploits a vulnerability in unpatched software that allows hackers to spread their malware faster and farther than they otherwise could. North Korea was the first nation to co-opt the tool, for an attack in 2017 -- called WannaCry -- that paralyzed the British health care system, German railroads and some 200,000 organizations around the world. Next was Russia, which used the weapon in an attack -- called NotPetya -- that was aimed at Ukraine but spread across major companies doing business in the country. The assault cost FedEx more than $400 million and Merck, the pharmaceutical giant, $670 million. The damage didn't stop there. In the past year, the same Russian hackers who targeted the 2016 American presidential election used EternalBlue to compromise hotel Wi-Fi networks. Iranian hackers have used it to spread ransomware and hack airlines in the Middle East, according to researchers at the security firms Symantec and FireEye. "It's incredible that a tool which was used by intelligence services is now publicly available and so widely used," said Vikram Thakur, Symantec's director of security response. (((I wonder if he’s ever heard of LSD.)))
One month before the Shadow Brokers began dumping the agency's tools online in 2017, the NSA -- aware of the breach -- reached out to Microsoft and other tech companies to inform them of their software flaws. Microsoft released a patch, but hundreds of thousands of computers worldwide remain unprotected. Hackers seem to have found a sweet spot in Baltimore, Allentown, Pa., San Antonio and other local, American governments, where public employees oversee tangled networks that often use out-of-date software. Last July, the Department of Homeland Security issued a dire warning that state and local governments were getting hit by particularly destructive malware that now, security researchers say, has started relying on EternalBlue to spread. Microsoft, which tracks the use of EternalBlue, would not name the cities and towns affected, citing customer privacy. But other experts briefed on the attacks in Baltimore, Allentown and San Antonio confirmed the hackers used EternalBlue. Security responders said they were seeing EternalBlue pop up in attacks almost every day. Amit Serper, head of security research at Cybereason, said his firm had responded to EternalBlue attacks at three different American universities, and found vulnerable servers in major cities like Dallas, Los Angeles and New York. The costs can be hard for local governments to bear. The Allentown attack, in February last year, disrupted city services for weeks and cost about $1 million to remedy -- plus another $420,000 a year for new defenses, said Matthew Leibert, the city's chief information officer. He described the package of dangerous computer code that hit Allentown as "commodity malware," sold on the dark web and used by criminals who don't have specific targets in mind. "There are warehouses of kids overseas firing off phishing emails," Mr. Leibert said, like thugs shooting military-grade weapons at random targets. The malware that hit San Antonio last September infected a computer inside Bexar County sheriff's office and tried to spread across the network using EternalBlue, according to two people briefed on the attack. This past week, researchers at the security firm Palo Alto Networks discovered that a Chinese state group, Emissary Panda, had hacked into Middle Eastern governments using EternalBlue. "You can't hope that once the initial wave of attacks is over, it will go away," said Jen Miller-Osborn, a deputy director of threat intelligence at Palo Alto Networks. "We expect EternalBlue will be used almost forever, because if attackers find a system that isn't patched, it is so useful." (((Has a half-life to rival plutonium.))) Until a decade or so ago, the most powerful cyberweapons belonged almost exclusively to intelligence agencies -- NSA officials used the term "NOBUS," for "nobody but us," for vulnerabilities only the agency had the sophistication to exploit. But that advantage has hugely eroded, not only because of the leaks, but because anyone can grab a cyberweapon's code once it's used in the wild. Some FBI and Homeland Security officials, speaking privately, said more accountability at the NSA was needed. A former FBI official likened the situation to a government failing to lock up a warehouse of automatic weapons. In an interview in March, Adm. Michael S. Rogers, who was director of the NSA during the Shadow Brokers leak, suggested in unusually candid remarks that the agency should not be blamed for the long trail of damage. "If Toyota makes pickup trucks and someone takes a pickup truck, welds an explosive device onto the front, crashes it through a perimeter and into a crowd of people, is that Toyota's responsibility?" he asked. "The NSA wrote an exploit that was never designed to do what was done." (((He’s got a point, except that pickup trucks have constructive uses and spooky vulnerabilities don’t.))) At Microsoft's headquarters in Redmond, Wash., where thousands of security engineers have found themselves on the front lines of these attacks, executives reject that analogy. "I disagree completely," said Tom Burt, the corporate vice president of consumer trust, insisting that cyberweapons could not be compared to pickup trucks. "These exploits are developed and kept secret by governments for the express purpose of using them as weapons or espionage tools. They're inherently dangerous. When someone takes that, they're not strapping a bomb to it. It's already a bomb." Brad Smith, Microsoft's president, has called for a "Digital Geneva Convention" to govern cyberspace, including a pledge by governments to report vulnerabilities to vendors, rather than keeping them secret to exploit for espionage or attacks. Last year, Microsoft, along with Google and Facebook, joined 50 countries in signing on to a similar call by French President Emmanuel Macron -- the Paris Call for Trust and Security in Cyberspace -- to end "malicious cyber-activities in peacetime." Notably absent from the signatories were the world's most aggressive cyberactors: China, Iran, Israel, North Korea, Russia -- and the United States. A version of this article appears in print on Page A1 of the New York edition with the headline: Cities Hijacked By Tool Stolen From the NSA. ------------------------------
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Top 3 SEO Questions Commonly Asked by Beginners
SEO (Search Engine Optimisation) is the process of getting traffic from organic search results on Search Engines. Google, Yahoo and other search engines show a set of primary search results to users and these results are ranked according to their relevancy through Search Engine Optimisation. This guide is to answer the basic questions which pop up in the mind of anyone new to this strategy. From generating traffic for your website, to keywords and the importance of using SEO services, we are going to help you sort out any and all confusion. There are certainly some of the best SEO companies, which are giving their customers the most reliable SEO services with the help of their SEO experts.
Do I need SEO for my website?
Google, Bing, Yahoo are the main source of driving traffic to your website. Although social media also helps you get traffic, but still, its Search Engines that are most commonly used for navigation purposes by online users. Whether your website is related to content generation or your business portfolio, people search for your website on Google before searching on any social media platform.
Why Search Engines are more popular in use than in ever-expanding social media? Well, the indexing takes the targeted audience to your website, looking for the things which you are offering. So, if your website is not SEO friendly, you are surely missing out on some extraordinary opportunities of driving traffic to your website. If your website is optimised, you will benefit in terms of increased revenues and publicity for your product. The idea is that investment in SEO will create more business for you, and in turn create positive ROI (Return on Investment).
Do I need an SEO expert?
Though some people can easily understand the basics, for a layman, SEO is often a bit too technical and complex. If you want to invest your time in understanding SEO then free material is widely available on the internet. If you have time to get decent search engine optimisation education, then combine this knowledge with best practices and you are on your way to become an SEO expert.
However, then your time will become full of the learning of these practices and all the different aspects within SEO. This is when it may make sense to look into an SEO expert to handle this for you. With full command on the subject matter and on-hand experience, an SEO expert can help you develop your website with the maximum optimisation of its content. Some of best SEO companies are giving SEO services with specialised focus on content optimisation.
Will my website be visible on Search Engines without SEO?
With advancement in technology, internet junkies are working to bring improvement so that they can crawl deep in the world of the web to give maximum results to their users. However, marketing work in a specific way; one wrong move can result in your website waning on internet search results due to missteps or violations of policies. With right search engine optimisation and with the help of an SEO expert however, your website can give you an increasing number of visitors and exposure.
As SEO is a marketing tool for increased visibility of your website on the internet, we can't deny the significance of using this tool for revenue generation through our website. A website is your portfolio of your work, so it should be structured in a way that Search Engines can easily connect it in their database.
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Top 3 SEO Questions Commonly Asked by Beginners
SEO (Search Engine Optimisation) is the process of getting traffic from organic search results on Search Engines. Google, Yahoo and other search engines show a set of primary search results to users and these results are ranked according to their relevancy through Search Engine Optimisation. This guide is to answer the basic questions which pop up in the mind of anyone new to this strategy. From generating traffic for your website, to keywords and the importance of using SEO services, we are going to help you sort out any and all confusion. There are certainly some of the best SEO companies, which are giving their customers the most reliable SEO services with the help of their SEO experts.
Do I need SEO for my website?
Google, Bing, Yahoo are the main source of driving traffic to your website. Although social media also helps you get traffic, but still, its Search Engines that are most commonly used for navigation purposes by online users. Whether your website is related to content generation or your business portfolio, people search for your website on Google before searching on any social media platform.
Why Search Engines are more popular in use than in ever-expanding social media? Well, the indexing takes the targeted audience to your website, looking for the things which you are offering. So, if your website is not SEO friendly, you are surely missing out on some extraordinary opportunities of driving traffic to your website. If your website is optimised, you will benefit in terms of increased revenues and publicity for your product. The idea is that investment in SEO will create more business for you, and in turn create positive ROI (Return on Investment).
Do I need an SEO expert?
Though some people can easily understand the basics, for a layman, SEO is often a bit too technical and complex. If you want to invest your time in understanding SEO then free material is widely available on the internet. If you have time to get decent search engine optimisation education, then combine this knowledge with best practices and you are on your way to become an SEO expert.
However, then your time will become full of the learning of these practices and all the different aspects within SEO. This is when it may make sense to look into an SEO expert to handle this for you. With full command on the subject matter and on-hand experience, an SEO expert can help you develop your website with the maximum optimisation of its content. Some of best SEO companies are giving SEO services with specialised focus on content optimisation.
Will my website be visible on Search Engines without SEO?
With advancement in technology, internet junkies are working to bring improvement so that they can crawl deep in the world of the web to give maximum results to their users. However, marketing work in a specific way; one wrong move can result in your website waning on internet search results due to missteps or violations of policies. With right search engine optimisation and with the help of an SEO expert however, your website can give you an increasing number of visitors and exposure.
As SEO is a marketing tool for increased visibility of your website on the internet, we can't deny the significance of using this tool for revenue generation through our website. A website is your portfolio of your work, so it should be structured in a way that Search Engines can easily connect it in their database.
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An SEO Agency Immaculately Helps With Promotion And Branding
The world today is very fast paced and thus it is important that products must be promoted so that the services and products are better organized. Branding is thus key aspect of any company irrespective of what they sell. Once when brand promotions are done businesses shall get repeated and you shall be memorized as one provider of great quality services. It is one of the immense ways for promoting recognition especially so that people adhere to the familiarity and stay busy. Automatic likeliness comes over and people recognize a brand even more because they may have been satisfied by it. Hence identity of any brand is the key aspect of any business. Here is how an agency helps you.
Branding solution
Any SEO Agency is responsible for your media presence. As you must be aware that the online presence of your brand from your site till the profile of the social media must be able to tell visitors a story that is consistent about the business organization. Hence, for building a brand online you need to be consistent on every platform online. One must also be reflective of their values and goals besides being memorable to online customers. Hence, to have a consistent image created online, consistent work is also needed. The process can be simplified by hiring a company that manages profiles of social media, develops content with uniform message, blogs frequently and redesigns the website. The teams will therefore, create a solution online for branding that turns out to be effective on the online venues.
Development of a brand strategy
An SEO Agency shall help you make a great connection. As you must be aware that brands are representative of promises that you make your customers that are ideal. It in fact tells them as to what can be expected from services and products. This also aids in differentiating your offerings from what your competitor is offering. The brand that you are trying to develop emanates from the fact that who you actually are, what do you want to be and essentially what people perceive about you. If it is put simply, consumers are connected with the brand emotionally. While the brand of yours can be nothing to anyone in a similar fashion it can mean everything to many.
Insight development of the consumers
Any SEO service provider aims at taking your enterprise as further as possible. Consumer insight is one of the key elements that help in differentiating your brand, company from the competitive sets that are relative to the core consumers. Yet, they can be overlooked generally but it is here that a strategy for the e-web helps. This kind of a strategy guides the company in developing actionable and effective insights of a strategy of effective brands that has been fuelled with insights of the consumers honing on ideal set of personalities that shall deliver performance. These providers thus aim at getting your enterprise farthest and fastest to the objectives and goals of business.
The positioning of the brand
Positioning of a brand refers to a reason of the consumer for preferring your brand to some other brand. It ensures all activities of the brand must incorporate an aim that is common is directed and guided besides delivering your brand's reasons and benefits to buy. To be lucid, strong positioning of brands focuses on interaction points of the brand for consumer's strategic value so that you can get ahead.
Service providers are actually game changers
You need to be associated with a company that are not just any digital agency but are partners in the journey you are undertaking. These companies help one adapt to the digital world that is changing.
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