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venkysburogu · 9 months

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Passing Through an Online Jungle

There was a lot delusions in my mind in choosing the open elective for 7th semester of my bachelor’s degree. Multiple options were presented before me and I had zero knowledge on any of those. Even to choose any of the course, there should be a preliminary knowledge on that domain, right? which I was lacking heavily. So then comes the other studentical ways of choosing open electives like, seniors review on the course, course handling faculty’s approachability and last but not the least: grade scoring capability of ourselves in that course. So, by performing design of experiments using these parameters I finally got landed in a page called Digital Marketing for Engineers. From the title itself this course seemed very unique and to be more precise, Contradictory. I was like how in the world would digital marketing be meant for engineers and that too for my specialization of production engineering. Here I would like to thank my course handling faculty Mr. Vigneswaran C for completely change my perspective on not only digital marketing but the basic definition of marketing itself. In a world where marketing in seen as a phishing and scam activity, he made me understand what an ethical marketing looks like. And a personal note, I never thought that my professor would be so approachable and empathetical towards me in my previous three years of engineering phase.

Let’s start of with the basic definition of marketing that it is not a unethical phishing activity instead it is understanding the customers need and satisfying their needs by adding value to them as well as to our product or service. And this marketing took a great leap when it got exposed to various digital tools. Digital marketing overtook the conventional way of marketing:

Broadcast

Direct mail

Tele marketing

Digital marketing for proving to be a way of making people aware and hold their attention towards the product or services in a faster and accurate way. It had numerous advantages like having a very wider reach, reaching the people in a very controlled and targeted way so that we can convert them into our potential customers easily, it also had to use very less manual work force and proved to be highly cost-efficient, real-time customer interaction and user analytics was made possible through digital marketing. Seriously, this course completely changed my perception on how I see a firm’s portfolio in many aspects. I got to realize that every minute feature and detail of a website is linked to human’s behavioral and cognitive aspects.

In between the classes we had many crazy sounding questions by our professor like: “why have you woken up today.” Although it might seem that there can be multiple answers to this question, it always ends up to be an improper answer. Then, discussion on my microniches made me understand that even focusing on microniches can be a potential lead for starting a business out of it. My professor have always iterated the fact that always “Try to be producers, and not only consumers”, this mindset makes a continuous engaging factor to the students in this course of Digital Marketing for Engineers.

Now lets have a dive in various strategies that used in the domain of digital marketing considering a situation where you are trying to sell your product which is - Japanese comics, Manga.

Search Engine Optimization (SEO)

Online, search engines like Google are the big deal. When people are looking for something – let's say, a comic book - they type it into Google's search bar. Now, Google's job is to show them the best possible book shop based on what they typed. That's where your colorful signs (SEO) come in handy. With SEO, you're making your website and content super-friendly to Google. You're using specific words and phrases (keywords) that people might use to find books and comics like yours. You're also making sure your website loads quickly, is easy to navigate, and has cool stuff that keeps people hanging around.

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is like setting up a virtual billboard to grab people's attention. You want to make sure that when someone types in a search like "cool manga for sale" or "rare Japanese comics," they see your bill board right at the top of the results.

This can be achieved by two main tactics:

Paid Search Ads: These are like the big banners you see at the top of the convention hall. You bid on certain keywords related to manga, like "rare manga" or "Japanese comics for sale." If someone types in those keywords, website pops up right at the top, and you pay a little bit each time someone clicks on your website to check out your manga collection.

Organic Search: This is like setting up a shop that's super attractive and has a reputation for having the best manga around. You optimize your website by using those keywords naturally in your content, creating great descriptions of your comics, and maybe even getting other manga fans to talk about your shop.

Social Media Marketing

Social media marketing is like using your favorite social media platforms, such as Instagram, Twitter, or TikTok, to show off your manga collection, talk about your favorite characters, and recommend awesome series to your friends and followers. For example, you could post pictures of your manga collection, make short videos where you talk about your top 5 manga picks, and even share funny memes related to manga. As you keep doing this, more people who also love manga will start following you and engaging with your posts. Over time, you might become known as a go-to person for manga recommendations.

So, in conclusion digital marketing has made its entrance in reaching out to customers literally from any domain. Usage of different kinds of plugins make our website more and more interactive as well as act as an added advantage to know and understand our customers. Digital marketing is evolving day by day with ethical and advanced usage of world wide web.

#DMFE #MARKETING #digital marketing #manga #anime

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nithiyashrisathis · 9 months

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Mktg Mentor Mosaic

As my keyboard becomes a Time Machine, let me transport you through the stages of my digital marketing enlightenment in this blog. So, I really thank my professor Mr C Vigneshwaran who has given me this assignment to blog about my journey of learning Digital Marketing, from the beginning of my first class, till date. On that note, let me begin with why I chose this elective rather than taking the other option that was given to me. To be brutally honest, I knew that the faculty who was going to take this was very kind because he has handled me and my fellow classmates the Machining Technology lab and Metrology Laboratory during our 4th and 5th semester. It was weird, for me to know that a faculty who taught us how to machine different workpieces and calibrate Vernier Calliper, Screw Gauge and Slip Gauges was going to teach me a subject called Digital Marketing which was not even a technical subject that relates with production engineering or even just engineering for a matter of fact.

On getting into the deets- my very first class was on 21st of June, Wednesday. It is not about what I remember, I just know my classes began that day. It was chaos right before class that day as the classroom the classroom that was allotted to us was the Automation Lab but unfortunately there were some issues with the projector. Right then we shifted to our neighbouring lab, the Metrology Lab. We had one of our senior, talking about his experience in learning Digital Marketing and creating his own website. One of my friends questioned the senior about something technical related to the subject, I do not really remember what it was but then I remembered sir telling him to ask anything but technical as it was his duty to make us learn and understand the subject, and that is when the respect level for my professor increased to top g. That was the only think that drove me the interest to learn about Digital Marketing. But right after exactly 4 class hours, I did not attend classes for the next 14 class hours as I was embarked to my journey to the University of Leeds to attend a summer school.

I kept tabs on what happened during class and all I knew was what happened during the 4 classes I attended- that personalities matters when there is a need to market about any product at any time and that was when we were made to take the personality trait test. I got INFJ-T. It was very accurate, and I also found that myself and my classmate or one of my best friends Kavinselvan, we share the same personality. So far, whatever I have learned in this subject was totally and in entirety on my own because of my absence for a month. So far, I have learned and understood that digital marketing has become a game-changer in the business world, and it's no surprise why. With the rise of the internet and social media, companies now can reach a global audience and connect with their target market like never before. Here are a few reasons why digital marketing is the bomb:

1. Increased Reach: Traditional marketing methods have limitations on how far your message can reach. With digital marketing, you can reach a global audience, breaking down geographical barriers and expanding your customer base.

2. Enhanced Targeting: Digital marketing allows you to target specific demographics, interests, and behaviours. This level of targeting ensures that your message is reaching the right people, increasing the chances of conversion and ROI.

3. Cost-Effective: Traditional marketing methods, such as TV or print ads, can be expensive and may not guarantee results. Digital marketing offers cost-effective solutions, such as social media advertising, email marketing, and search engine optimization, which can deliver high returns on investment.

4. Measurable Results: With digital marketing, you can track and analyse your campaigns in real-time. This data provides valuable insights into what is working and what is not, allowing you to make data-driven decisions and optimize your strategies for better results.

5. Improved Brand Engagement: Digital marketing platforms offer various channels for businesses to engage with their audience. Whether it is through social media, email marketing, or content creation, digital marketing enables brands to interact, build relationships, and foster brand loyalty.

6. Flexibility and Adaptability: In the digital world, trends and consumer behaviours can change rapidly. Digital marketing allows businesses to quickly adapt their strategies to meet evolving market demands. This flexibility ensures that you stay ahead of the competition and maintain relevance in your industry.

7. Integration with Offline Marketing: Digital marketing does not mean abandoning traditional marketing methods entirely. In fact, digital marketing can enhance offline marketing efforts, such as using QR codes on print ads to drive traffic to your website or utilizing location-based targeting for mobile advertising.

In conclusion, digital marketing is the bomb because it enables businesses to reach a wider audience, target specific demographics, and achieve measurable results at a fraction of the cost of traditional marketing methods and by embracing digital marketing strategies, if I create a business, I can take my business to new heights and become a social media guru in no time.

I was also asked by my professor to find my niche, and my micro niche. I am still in search for it. And in no time, I am sure I am going to find it. But when we must do marketing about anything, we must have figured out our niches, micro niches, just to find and attract the customers who are also interested in the same. In this fast-pacing world, nobody has time for anything that they do not want. If we want to grab people's attention, then we need to do the extraordinary. And in order to do the extraordinary to marketing, we must ask ourselves the following right questions at the right time:

1. What are your short term and long-term goals?

2. What challenges are you facing now?

3. What challenges are you expected to face in future?

4. Who are your prospects and how to attract them?

5. Who are you competitors?

6. How much you should invest in marketing programme?

7. What is your expected Return on Investment ROI?

With this, I am signing off, for now. I will keep blogging hereafter, every week to keep updating my journey of learning this subject that I love. This was just a gist of what I have learned by myself, there are more yet to come. And I believe you enjoyed reading this and found it informative to some extent. Do not just Note this- comment your reviews, reblog this because it would my pleasure that many people have read this and learnt something new because

'Knowledge must be shared, not to be held within. It is free to give, and free to take. Service charges may apply'.

-Nithiyashri Sathis

#DMFE #Digital Marketing #My First Blog #tumblr #tumblrgurl

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