#DataManagementPlatform

[cebsworldwide]

Data Management Platform

Pirika simplifies data governance with AI-powered insights, document tracking, and intelligent workflows. A CEBS innovation built for modern compliance and operational efficiency.

[dqlabsinc]

Dimensions of Data Quality

Data quality is an assessment or a perception of data’s fitness to fulfill its purpose. Simply put, data is said to be high quality if it satisfies the requirements of its intended purpose.

The quality of data can be measured by six dimensions: Accuracy: Data accuracy is defined as the degree with which data correctly reflects the event in question or the ‘real world’ object.

Consistency: Data is said to be consistent if all the systems across the enterprise reflect the same information.

Completeness: Data completeness is the expected comprehensiveness. Data is considered complete if it meets the expectations.

Uniqueness: Each data record should be unique, otherwise the risk of accessing outdated information increases. 

Timeliness: It references whether the data is available up to date at the time someone is attempting to use.

Validity: Data is valid if it conforms to type, format and range of its definition.

Bad data is inaccurate, unreliable, unsecured, static, uncontrolled, noncompliant, and dormant. Certainly, no one wants to go to the wall in such fashion, and businesses will work their heads off to improve the quality of their data as they seek to make good in a rather competitive digital age.

Importance of a digital solution to manage data quality

A Good Data Quality tool has to be implemented to ensure the quality of the data. DQ tools remove the errors, redundancies and other issues effectively. They tackle numerous tasks such as data mapping, ingestion, integration and metadata discovery. So identifying the right data quality management solution is vital for every business.

DQLabs, an AI augmented data quality platform that helps you to collect accurate and relevant data from various sources. It empowers organisations to detect and solve data quality issues without much human efforts.

Want to know how data quality platforms are transforming the businesses? - Contact Us 

[digitalwebservices]

Microsoft Salesforce Automation

[resulticks]

How do you evaluate a CDP?

Know the key capabilities and characteristics you should look for as you evaluate which CDP is the right solution for you. Talk to us to know more! https://www.resulticks.com/Request-a-meeting

[yourdigital1]

Get to Know the Digital Marketing Acronyms – Know the ‘A to K’

Are you aware of digital marketing acronyms? If not, here is a list and their meaning for you to have a better understanding of the web world.

https://www.digitalplatter.in/

[myjulesjohn-blog]

How to increase revenue by using Data management platform

Data Management Platform (DMP) is a data warehouse hosted in the cloud. If a business starts working with DMP, it begins to collect, sort and store the information it is connected to. It takes the data and translates it into a more useful form which shows trends, insights and statistics. This would allow the marketers, and publishers to turn these insights into actions and use them to inform their marketing campaigns.

If a company runs a campaign that seeks to convert new customers will not be sure to reach the right people. At that time we need to cut down on costs by cutting ads targeted to people who aren’t likely to convert. To make the ad distribution more accurate and efficient, all we need is data. Plethora of data on current and potential customers already exists. The company needs to collect, organize and analyse it and turn that to useful insights.

Revenue can be increased:

The most important benefit of using a Data Management Platform  is to increase its revenue. By using one of these enables you to more accurately target the ads to the right audience which would result in higher response rates, increasing the brand recognition and most importantly higher conversion rates. For a marketer, increase of conversion rates generally means more sales of the products and services which lead to higher revenue.

A DMP provides a better sense of direction when choosing the proper placement for ads and promotional materials which increases your return on investment which you have spent on marketing. For a publisher with a valuable first party data, you can also use a DMP to sell that data to other advertisers opening up for a revenue stream.

DMP can be used to determine which audiences and demographics are converting more often than others. This would allow them to prioritize the advertising budget toward a wider audience or a similar look alike audience that would have a higher chance of converting when compared to non performing audiences. This prioritization can decrease the overall cost per lead and increase their revenue by bringing on more customer for less money.

Optimized cross device campaign management:

Your ad campaign not only reaches the customers on one type of devices unless you target it on that way. There are chances that people may view it on android devices, apple, Macs, PCs and even TV. You must able to view the insights from all the type of devices.

DMPs offer cross device technology which matches the profiles of the targeted audience across screens, so you can reach the right people at the right time on the right screen.

Streamlined data:

Being a marketer, you can able to collect lots of data from a variety of sources. Some of the common channels include e-commerce, email, mobile apps, social media and customer loyalty programs.

DMPs can collect that data and conveniently store it at one place so that you have one cohesive view of your customers across screens and platforms. DMPs process, organize and prepare the information and offers a much clearer picture and a better understanding of your audience, strategies and efforts.

By having all your data organized in one place means your team can. The result is the option to make much more informed decisions across all the aspects of the company.

The main benefits here is that it gives  you a complete control over all your data and  allows you to import the new data as well. Whether you want to store it for later, you can use it immediately or share it with partners since you have all the tools you need.

Leaner budget:

With the DMP, there is no longer a need to “spray and pray” with your advertising that means sending the same message everywhere and hoping it hits the people you are interested in. You can build the audience to retarget the people who have visited your site and purchased your products previously or try to get the consumers who are abandoned the products in their shopping carts on your site to come back and finish their purchase.

Further, you can choose who sees your advertising and can only focus on the most important audience. Overall, this means the reduced ad waste and likely a leaner marketing budget. By cutting out the ineffective ads will make the budget leaner and help improve the bottom line.

New target customers and audiences:

When selling a particular product or service, the main goal is to often find more customers. DMP data can open you up to new audiences and customers via audience extension and look alike modelling. Audience extension is a method of adding on 3rd party data onto your existing audiences to find the additional customers across the internet. For the marketers without a lot of 1st party data, audience extension is a key to growing the size of your target audience. Lookalike modelling is another option which relies on machine learning to find new possible customers most likely to interact with the customers. All you need to do is provide the seed audience of your ideal customers or target and the algorithm does the work to grow your target audience size.

Meet the needs of your customer base:

One-on-one relationship with the customers is not always possible, but you can get to know them better with the right amount of data which is organised in a digestible way. For example, you can learn which of your product or services they value most or you can learn how they react to various promotions and marketing materials and what resonates with them most and drives the most sales.

You can also use your data, search results, social media likes and surveys to predict what new product or services your customers might want.

Accessing the second and third party data:

One of the benefits of DMPs is the ability to integrate first, second and third party data into one system.  For marketers who are looking for high quality sources of data beyond what they already have, second and third party data are necessary to increase the audience sizes. Many Data Management Platforms offer third party data from trusted data companies for purchase inside the platform so that you can add the data directly into the audiences you are building.

Continuous learning:

DMPs are not just solutions to short term problems even it is great for that. It would help the agencies build out the long term agencies.  Companies can use them to solve the immediate problems such as advertising spending which is too high or promotional content that isn’t reach the right audience. But it also uses the information which gathers from the people to help them reach the long term goals.

A company need to optimize the campaign using their DMP which can apply what they learned to future campaigns. The more they learn, the better their future campaigns would be. With a fewer adjustments, they will be successful more quickly. The consistent progress help the company to reach its long term goals.

DMP manager  offers the ultimate DMP plugin for revive adserver.

[casualwonderlandeagle-blog]

Global Data Management Platforms Market  Trends and Forecast Analysis For 2024

This research report provides a detailed analysis of the global data management platform market while identifying the factors contributing to the growth of the market across various regions. The report provides insights on data management platforms on the basis of deployment types such as cloud-based and on-premise.

Data management platforms have become an instrumental aspect of new-age advertising solutions. Businesses across every industrial vertical in the world continues to depend upon advertisements as a reliable tool for marketing and reaping sales orders. With a certainty that advertising operations will keep gaining thrust in the business of every enterprise in the world, the global demand for data management platforms will continue to soar correspondingly. A recent study conducted by Persistence Market Research projects that the evolution of global advertising industry has played a seminal role in the expansion of global market for data management platforms. According to the study, the global data management platform market, which is presently worth over US$ 1.2 billion, will surge at a stellar 14.5% CAGR to harvest an estimated US$ 3.7 billion revenues by the end of 2024.

Request Sample: https://www.persistencemarketresearch.com/samples/13624

Sales of data management platforms across the globe have been factored by their effectiveness in promotional activities of various business outfits. Media agencies, publishers, advertising networks, and brand developers for retail businesses have been recognized as the key end-users of data management platforms. The study estimates that media agencies will be the largest end-user of data management platforms, procuring over 30% value share of global market in 2017 and beyond. By the end of 2024, data management platform revenues accounted by publishers will soar at the fastest pace, registering 15.6% CAGR.

In the report, titled “Data Management Platforms Market: Global Industry Analysis & Forecast, 2016-2024,” Persistence Market Research has profiled the leading companies providing data management platforms to end-users. Oracle Corporation in anticipated to remain the most-dominant player in the global data management platform market. Along with it, companies such as Adobe Systems Incorporated, Cxense ASA, KBM Group LLC, and Rocket Fuel Inc. will undertake strategic acquisitions to extend their market presence. On the other hand, Krux Digital, LLC, Lotame Solutions, Inc., and Turn Inc. are known for their focus on product launches. Other players in the global data management platform market include, Neustar Inc. and eXelate, Inc.

The data management platform market in Asia-Pacific (APAC) is anticipated to grow rampantly, registering a 15.6% CAGR over the forecast period. North America accounted for around 45% share of global market revenues in 2016, and is slated to remain the dominant region by bringing in an estimated US$ 1.72 billion revenues by the end of 2024. Europe is expected to be the second-largest market for data management platforms, while Latin America and the Middle East & Africa (MEA) will exhibit growth at a comparatively low CAGR.

Table Of Content:

1. Data Management Platform Market – Executive Summary

2. Research Methodology

3. Assumptions and Acronyms Used

4. Data Management Platform Market: Introduction

5. Data Management Platform Market Dynamics

6. Global Data Management Platform Market Analysis, By Deployment Type

7. Global Data Management Platform Market Analysis, By Data Source

8. Global Data Management Platform Market Analysis, By End-user

9. Global Data Management Platform Market Analysis, By Region

10. North America Market Analysis

11. Latin America Market Analysis

12. Europe Market Analysis

13. APAC Market Analysis

14. MEA Market Analysis

15. Competition Landscape

About Us:

Persistence Market Research (PMR) is a third-platform research firm. Our research model is a unique collaboration of data analytics and market research methodology to help businesses achieve optimal performance.

To support companies in overcoming complex business challenges, we follow a multi-disciplinary approach. At PMR, we unite various data streams from multi-dimensional sources. By deploying real-time data collection, big data, and customer experience analytics, we deliver business intelligence for organizations of all sizes.

Contact Us:

305 Broadway,7th Floor

New York City, NY 10007

United States

+1-646-568-7751

+1 800-961-0353 (USA-Canada Toll free)

Email: sales@persistencemarketresearch.com

Website: https://www.persistencemarketresearch.com

[ferranclavell]

Oscar López Cuesta on Twitter April 01, 2018 at 11:20AM

Ya es oficial, mi primer libro está a la venta: http://amzn.to/2C6Lw8y Antes del verano quise leer algún libro específico sobre #DMPs, pero no había, ni en inglés ni en castellano. Y para cubrir ese vacío, he escrito el 1º libro en castellano sobre #DataManagementPlatforms https://twitter.com/OLopezCuesta/status/965959039212556288

[aboutict]

Duitse Log-in-Allianz naar Nederland

Een groot Duits ‘media-initiatief’ wordt ook naar Nederland uitgerold zodat lokale partijen uiteindelijk tegenwicht kunnen bieden aan Amerikaanse techgiganten. De zogeheten Log-in-Allianz wordt ergens in de komende maanden ook naar Nederland uitgerold. In Duitsland moet het uniforme, onafhankelijke inlogsysteem voor eind 2017 live zijn. In Nederland zal het in ieder geval voor de inwerkingtreding van de Algemene verordening gegevensbescherming (AVG) eind mei 2018 live zijn. Het initiatief werd afgelopen zomer gepresenteerd door de leidende online marktpartijen ProSiebenSat.1, RTL Group en United Internet gepresenteerd. Zalando is de eerste niet-oprichter die zich erbij aansluit. Het systeem, ondergebracht in een stichting, staat voor iedereen open om aan deel te nemen. In Nederland zijn het Arno Otto en Ruud Wanck die de Log-in-Allianz hier introduceren. Vanuit hun respectievelijke achtergronden bij RTL Nederland en GroupM komen ze makkelijk aan tafel bij raden van bestuur van mediabedrijven, alwaar ze veel interesse aantreffen. Otto en Wanck zijn bezig de Duitse ventureactiviteiten van ProSiebenSat.1 buiten de thuismarkt uit te rollen. Dat doen ze vanuit het bedrijf Sndc8 met eerste focus op Nederland, Engeland en Scandinavië. Wanck: “Voor de duidelijkheid: we zijn niet zomaar bedrijfjes aan het uitrollen, maar samenhang aan het creëren tussen uitgevers. Sndc8 is eigendom van P7S1 maar we staan open voor deelname van andere mediapartijen, zelfs tot het niveau dat het belang van het moederbedrijf tot een minderheid mag verwateren.” “Enkel door met elkaar samen te werken, creëren mediabedrijven voor zichzelf de kans om op lange termijn met elkaar te kunnen concurreren”, anders eten partijen als Facebook en Google de markt op. Het is nu al zo dat deze twee samen internationaal verantwoordelijk zijn voor vrijwel alle groei in online reclame-inkomsten. Niet-globale partijen, hoe groot op hun eigen markten ook, zijn per definitie kleiner en in de gevarenzone. Vanwege teruglopende inkomsten moeten mediabedrijven in binnen- en buitenland noodgedwongen de broekriem aanhalen. En wie scherp op de kosten moet letten, heeft niet de middelen voor strategische diepte-investeringen. Samenwerking is daarom nodig. Otto en Wanck willen dat helpen faciliteren. Zowel met hun ‘eigen’ ventures als een het single sign-on-systeem. De Log-in-Allianz is een uniforme log-in. Marketeers kunnen het zien als een datamanagementplatform. Het werkt zo. Met ��én gebruikersnaam en wachtwoord kunnen gebruikers bij alle aangesloten media- en e-commercepartijen inloggen. Ieder belangstellend bedrijf mag eraan deelnemen. Het is een alternatief voor gesloten systemen als die van Facebook en Google. Consumenten bepalen zelf welke data ze met wie delen en hoe lang delen. Deze constructie zorgt ervoor dat profielgegevens in Europese handen blijven, consumenten gemak ervaren en de deelnemende bedrijven tegengas aan grote marktmachten kunnen geven. Foto: Nishanth Jois (cc) http://dlvr.it/Q32Xfm

[techvandaag]

Hortonworks verstevigt positie als open source-leverancier

Hortonworks wil zijn positie als leverancier van datamanagementplatforms verstevigen. De softwaremaker werkt daarom actiever samen met IBM en ondertekent meer deals dan voorheen het geval was. Dat blijkt uit het verslag van het tweede kwartaal uit 2017. Hortonworks wil zo inspelen op de groeiende vraag naar open source software voor bedrijven. Het bedrijf ondertekende de […] http://dlvr.it/Pcs3QS

[simplifiedmay]

Why Do You Need A DMP?

DMP = Data Management Platform. Here's WHY:

You manage multiple online campaigns across different ad networks, exchanges, and publishers

You want to ensure you have control over your data assets, maximize segmentation, prevent leakage and monitor partners' usage

You currently run retargeting and would like to enhance your scalability, niche-targeting and messaging capabilities

You want to better target campaigns to improve response rates, conversion, and brand recognition

You buy media placements, third-party audience data or bid on ad exchanges on a regular basis

You want to control advertising costs and improve overall ROI

It does tick all the boxes in a typical online marketer's mission to impact business goals, doesn't it?

[yourdigital1]

Get to Know the Digital Marketing Acronyms – Know the ‘A to K’

Digital marketing is a vast landscape with countless terms and acronyms that defines the essence, functionalities, and structure of the marketing over the web. As and when technologies are advancing, new terms, new jargons, and of course, new acronyms are coming into notice. However, most of them are confusing with a hidden term.

For your understanding, our professional team at Digital Platter, a digital marketing consultant in Nagpur, has collaboratively listed the common acronyms often used by digital marketers. As the list is long, we have divided the article into two parts, the ‘A to K’ acronyms of digital marketing and then ‘L to Z’.

·         Alt Text: The acronym defines ‘Alternative Text’ that enables search engines to crawl the images.

·         API: The acronym defines ‘Application Program Interface’ and is known to be the building blocks for designing a software application.

·         B2B: The acronym defines ‘Business to Business’ and deals into selling products or services from one business to another.

·         B2C: The acronym defines ‘Business to Customer’ and deals into selling of products or services to the end users.

·         CPA: The acronym defines ‘Cost Per Acquisition’ that states the amount the advertiser pays for every conversion.

·         CPC: The acronym defines ‘Cost Per Click’ that states the amount the advertiser pays for every click.

·         CPL: The acronym defines ‘Cost Per Lead’ that states the amount the advertiser pays for every generated lead.

·         CRO: The acronym defines Conversion Rate Optimization that defines the rate at which visitors convert their browsing actions into purchasing plans while becoming a customer.

·         CPM: The acronym defines ‘Cost Per Thousand Impressions’ that states the actual price of every 1000 impressions on any piece of advertising.

·         DMP: The acronym defines ‘Data management Platform’ and is a unified platform that works to collect, analyze, and validate all online data.

·         DNS: The acronym defines ‘Domain Name System’ and works as a centralized phone book that stores all the information of a specific computer.

·         DR: The acronym defines ‘Direct Response’ and is a marketing strategy that evokes customers to take immediate action.

·         EPC: The acronym defines ‘Earnings per Click’ and is an estimate of the number of clicks over a period of time and earnings made in the same period.

·         EPM: The acronym defines ‘Earnings per Thousand’ that is an estimate of the earnings made for thousand clicks.

·         FTP: The acronym defines ‘File Transfer Protocol’ that works to transfer files between different computers and other digital devices.  

·         GAP: The acronym defines ‘Google Advertising Professional’ that is an adword program to analyze the identity of proficient Adwords marketers.

·         GSC: The acronym defines ‘Google Search Console’

·         HTML: The acronym defines ‘Hypertext Markup Language’ that is a set of symbols or the language of the computer that dictates the web browsers how to display any piece of content over the digital medium.

·         IM: The acronym defines ‘Internet Marketing’ that is digital marketing all about.

·         IBL: The acronym defines ‘Inbound Links’ that are redirected to a specific website from any external resource.

·         IP: The acronym defines ‘Internet Protocol’ and is a set of rules and regulation that controls the functioning of the internet on a specific computer or a laptop.

·         ISP: The acronym defines ‘Internet Service Provider’, a company that provides internet services.

·         KPI: The acronym defines ‘Key Performance Indicator’ that works as a quality valueto analyze the performance of digital marketing trends to enhance the value of a specific business.

Let us take a break at this point and continue further with other acronyms starting from ‘L’ in the next article conceptualized and written by Digital Platter.