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transcuratorsblog · 13 days ago

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YouTube Scriptwriting for Brands: What Content Writers Need to Know

YouTube is no longer just a platform for creators and influencers—it’s a powerful tool for brand storytelling, product education, and audience engagement. Businesses across industries, from SaaS to skincare, are tapping into YouTube not just to get views, but to build trust and drive conversions.

But there’s a catch: YouTube scriptwriting isn’t the same as writing blogs or ads. And yet, many content writers treat it that way—resulting in videos that look good but don’t convert, educate, or retain viewers.

Whether you're promoting lifestyle products, thought leadership, or pay per click services, here’s what every content writer must know about writing for YouTube in a brand context.

1. Write for the Ear, Not the Eye

The way we read and the way we listen are very different.

Blog readers can skim, scroll, and reread. YouTube viewers? They tune out in seconds if the language feels unnatural or robotic.

Tip: Write scripts like you speak. Use contractions, simple transitions, and conversational flow.

Bad script line:

“Our software offers a comprehensive suite of tools designed to optimize performance metrics across verticals.”

Better version for YouTube:

“Our tool helps you get better results—fast. No fluff, no wasted spend.”

Reading it out loud during editing helps identify awkward phrasing and pacing.

2. Hook Viewers in the First 10 Seconds

YouTube’s algorithm favours high retention rates. If viewers drop off early, the video won’t rank—even if the rest is excellent.

Start with a strong hook:

Ask a bold question

Call out a pain point

Tease the outcome

Example:

“Still wasting money on PPC ads that don’t convert? In this video, we’ll show you how to fix that—step by step.”

The hook should promise value and preview the transformation the viewer will get.

3. Structure Like a Funnel

Think of your video script as a mini funnel:

Hook – Grab attention

Intro – Explain who you are and what the viewer will get

Body – Deliver value (tutorial, story, walkthrough)

CTA – Guide them to the next step

For brand videos, especially if you're offering services like pay per click services, you don’t need to “sell hard”—just make the next step clear.

4. Keep Sentences Short and Visual

People process spoken words slower than text. Long, complex sentences will lose viewers.

Tips:

Break up ideas into shorter lines

Use action-oriented language

Suggest visuals for editors in brackets (e.g., [show dashboard demo], [insert client testimonial clip])

This makes it easier for both the speaker and video editor to keep pacing tight and dynamic.

5. Embed Branding Subtly

Brand mentions should feel natural, not forced.

Instead of saying:

“We at XYZ Company are the best at PPC.”

Try:

“Here’s how we helped a client cut their ad spend in half using a smart budget reallocation strategy.”

Use real examples, client success stories, or data to let the brand value emerge organically from the content.

6. Use CTAs Strategically

YouTube videos are great lead generators—but only if you tell viewers what to do next.

Good CTA options:

“Download the free checklist in the description”

“Book your free PPC audit today”

“Watch our next video on Google Ads optimization”

CTAs should match the video intent. If it’s educational, offer something to continue learning. If it’s product-focused, offer a free trial or consult—especially useful when marketing pay per click services.

7. Consider Script Length and Viewer Attention

Aim for tight scripts:

1–2 minutes = ~150–250 words

3–5 minutes = ~400–700 words

If your video is longer than 5 minutes, break it into chapters or make sure there's a clear progression (e.g., “3 steps,” “5 common mistakes”).

Long doesn’t mean better—engaging means better.

8. Collaborate With Visual & Voice Teams

Writers don’t operate in isolation. Share the script with:

Video editors to match visuals with narration

Voiceover artists to adjust tone and pacing

Marketing leads to align on CTA and campaign goals

This ensures the final output feels polished, intentional, and aligned with the brand.

Conclusion: Strong Scripts Build Stronger Funnels

YouTube scriptwriting blends marketing psychology, storytelling, and clarity. It’s not about sounding smart—it’s about sounding clear, helpful, and human.

As brands expand their content mix beyond blogs and landing pages, YouTube becomes a key asset. And whether you’re using it to educate new leads or support pay per click services, the script is where the conversion journey begins.

Want help writing high-converting YouTube scripts tailored to your funnel? Let’s collaborate and make your next video your most effective one yet.

#pay per click

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a2zconverter · 23 days ago

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Unlock the Full Potential of A2Z Converter: Hidden Features You Didn't Know Existed

When it comes to file conversion tools, A2Z Converter stands out as a powerful and reliable platform. While most users know it as a go-to solution for image and file format conversion, there’s a treasure trove of hidden features waiting to be explored. Whether you’re a student, content creator, developer, or digital marketer, A2Z Converter has something unique to offer.

In this post, we’ll walk you through the lesser-known tools within A2Z Converter that can simplify your workflow, save time, and boost productivity.

1. Go Beyond the Basics with A2Z’s Image to Text Converter (OCR)

Did you know A2Z Converter offers a powerful image to text converter? This tool uses advanced OCR (Optical Character Recognition) technology to extract editable text from images, scanned documents, and screenshots.

Use cases include:

Digitizing handwritten notes

Extracting quotes from images

Making old PDFs searchable

Keyword tip: If you're looking for a fast and accurate img to text converter, A2Z Converter is your best bet.

2. Convert Case Instantly – From Uppercase to Sentence Case and More

Typing long text and need to change it to lowercase or title case? A2Z Converter’s case converter tool allows you to instantly switch between:

UPPERCASE

lowercase

Title Case

Sentence case

Perfect for editors, writers, and programmers who want clean, consistent text formatting.

3. Quick Word Count & Character Count Tool for Writers

Writers, bloggers, and students often need a reliable way to measure the length of their content. A2Z Converter’s word count tool provides accurate word, character, sentence, and paragraph counts – ideal for meeting word limits or optimizing content for SEO.

Bonus: It’s browser-based and requires no login.

4. Use the All-in-One Unit Converter

From metric to imperial, Celsius to Fahrenheit, grams to ounces — A2Z Converter’s Online unit converter makes quick work of all your conversions. It supports:

Length

Weight

Temperature

Area

Volume

This is an underrated feature, especially for students, travelers, and engineers.

5. Merge Images & Merge PDF Files – Seamlessly

Why download separate tools for merging images or PDFs when A2Z Converter handles it all in one place?

With merge image and merge PDF tools, you can combine multiple files into one organized document. Ideal for:

Creating digital portfolios

Sending client deliverables

Organizing scanned pages

Everything happens online – fast, free, and secure.

6. Clean Interface, Fast Results, No Signup Required

A2Z Converter’s interface is simple, intuitive, and lightning-fast. Unlike many online converters that require registration, A2Z lets you use most features without creating an account.

That’s speed and privacy in one powerful package.

Why Choose A2Z Converter?

✅ 100% free and browser-based

✅ Multi-functional platform

✅ Supports rare and popular file formats

✅ Secure and privacy-focused

✅ No software installation needed

Whether you need to convert files, extract text from images, or merge PDFs, A2Z Converter is your all-in-one productivity booster.

Final Thoughts: Unleash the Full Potential of A2Z Converter

Most users know A2Z Converter for its robust file and image conversion capabilities. But once you dig deeper, you'll find a full toolkit designed for efficiency, accuracy, and simplicity. From OCR tools to unit converters, this platform truly goes from A to Z to meet your needs.

Next time you're working on a project, remember — A2Z Converter isn't just a converter. It's your all-in-one digital assistant.

#online image conversion #unit converter #word counter tool #convert case #online tools

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vetrivelapp · 1 year ago

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How to Measure the Success of Your Business Mobile App

In today's mobile-first world, your business app is a critical touchpoint for reaching and engaging customers. But how do you know if your app is truly delivering value? Here's a dive into the key metrics that a Custom Software Development Company in Chennai, like Creatah, can help you track to measure your mobile app's success.

1. Downloads and Active Users: Building a Strong Foundation

Downloads are a great initial indicator of interest, but true success lies in active users. This metric reveals how many people are consistently using your app. A Custom Software Development Company in Chennai can help optimize your app store listing and in-app onboarding process to boost downloads and user activation.

2. Engagement: Keeping Users Hooked

Downloads and active users are just the beginning. You need to understand how users interact with your app. Track metrics like session length, frequency of use, and specific features accessed. This data unveils user behavior and helps a Custom Software Development Company in Chennai identify areas for improvement, ensuring your app remains engaging.

3. Retention: Turning One-Timers into Loyal Users

The ultimate goal is to convert app users into loyal advocates. Retention rate measures how many users keep coming back to your app. A Custom Software Development Company in Chennai can analyze user churn (users who stop using the app) and implement strategies like personalized push notifications and in-app incentives to keep users engaged over the long term.

4. Monetization: Measuring the Return on Investment

If your app has a revenue model, you need to track how effectively it generates income. This could involve in-app purchases, subscriptions, or advertising revenue. A Custom Software Development Company in Chennai can help integrate analytics tools that provide insights into user spending habits and conversion rates.

5. User Feedback: The Voice of Your Customers

Don't underestimate the power of user feedback! Reviews, ratings, and in-app surveys offer valuable insights into user experience and satisfaction. A Custom Software Development Company in Chennai can analyze this feedback to identify areas for improvement and ensure your app stays aligned with user needs.By tracking these key metrics, you gain a comprehensive understanding of your mobile app's performance. Working with a Custom Software Development Company in Chennai like Creatah allows you to leverage their expertise to interpret this data and implement data-driven strategies for app optimization and growth.

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easyunitconvert · 2 years ago

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The Basics of Measurement Systems: Imperial and Metric

Before going further, it’s essential to understand the two primary measurement systems: imperial and metric.

The imperial system, primarily used in the United States, includes units like inches, feet, and pounds.

In contrast, the metric system is a decimal-based system used worldwide, with units like meters for length and kilograms for mass.

Alternative Conversion Methods and Tools While the mathematical formula is a reliable method for converting inches to centimeters, there are alternative tools and techniques available:

Online conversion tools: Numerous websites provide instant conversions for various units of measurement. Smartphone apps: Many apps, available for both iOS and Android devices, offer convenient measurement conversion features. Quick mental estimation: For rough conversions, you can divide the inches by 0.4 or multiply the centimeters by 0.4.

The Importance of Accurate Conversions Accurate conversions are essential for ensuring consistency and precision in various situations, such as:

Home improvement and interior design projects: Precise measurements are critical when working with furniture, appliances, and room dimensions. Clothing and shoe sizing: Proper conversions can help you find the correct sizes when shopping internationally. International shipping and packaging: Abiding by global regulations often requires converting measurements to different units, ensuring packages meet size and weight requirements. Manufacturing and engineering: Accurate conversions are crucial for designing and producing products that meet international standards. Scientific research and data analysis: Consistent measurements are vital for comparing data and drawing conclusions across various studies and disciplines.

Frequently asked Questions (FAQ) What is the purpose of an Inches to CM converter?

An Inches to CM converter serves as a convenient tool for accurately converting measurements from inches to centimeters. This is useful in many practical situations, from clothing sizes to architectural plans.

How does the Inches to CM converter work? The converter applies the conversion factor between inches and centimeters – 1 inch equals 2.54 centimeters. You input the measurement in inches, and the tool provides the equivalent value in centimeters.

Can I use the Inches to CM converter for fractional measurements? Absolutely! Our Inches to CM converter can handle both whole numbers and fractions, providing precise conversions for all your measurement needs.

Do I need to download any software to use this converter? No, our Inches to CM converter is an online tool and doesn’t require any download. You can use it anytime and anywhere you have internet access.

Why is it essential to know the conversion from inches to centimeters?

Knowing how to convert inches to centimeters is critical in a globalized world. Different regions use different measurement systems, and this knowledge can be handy in various situations, from understanding product dimensions to communicating measurements internationally.

Is the Inches to CM converter free to use? Yes, our Inches to CM converter is completely free to use. It’s designed to provide quick, accurate conversions without any cost.

Can I use the Inches to CM converter for professional projects?

Certainly! Our Inches to CM converter is accurate and reliable, making it suitable for both personal and professional applications. From design projects to engineering plans, you can trust our tool for precise conversions.

Conclusion Mastering the inches to cm conversion formula is an invaluable skill in today’s interconnected world. By following our step-by-step guide and understanding the significance of accurate conversions, you can confidently tackle any situation that requires converting measurements between imperial and metric units.

Remember to consider alternative tools and techniques for added convenience, and always prioritize precision when dealing with measurements to ensure the best possible outcomes in your projects and endeavors. With our user-friendly inches to centimeters calculator, converting measurements has never been easier.

ORIGINALLY FOUND ON- Source: Easy Unit Convert(https://easyunitconvert.com/inches-to-cm/)

#Easy Unit Convert #Easyunitconvert #easyunitconvert.com

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operaextensions · 3 years ago

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#Download Metric Length Converter extension #Download Metric Length Converter

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siobhanpatten55-blog · 6 years ago

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How To Merge MP3s Losslessly

From the album Effluxion, out February 22, 2019 on Merge Records. Official video for "Holy Holy" by Wye Oak, taken from the album Civilian, out now on Merge Records. When all are achieved, click on the round "Convert" button of the MP3 Merger to mix a number of MP3 information. The alternative good factor once you merge mp3 info is that transferring it to other moveable machine and devices is now easier and further useful, evaluate to transferring explicit particular person observe that will take a while to carry out. We did not find outcomes for: 5 Audio Merger And Splitter Tools To Edit Your Music. Attempt the ideas beneath or kind a brand new query above. A person can't be merged with a corporation If the profiles symbolize the same entity, edit the profiles so that they are the same type of report. Do you might have one, or more, files you might want to merge together? If so, there are many programs obtainable for Home windows 10, and other platforms, that enable you to hitch numerous file codecs collectively. That is how one can merge MP3s, video information, merge mp3s PDFs (Portable Doc Format) and txt text recordsdata together in Home windows 10.

The filename1.mp3" part defines the supply directory of your recordsdata. As well as, I've not at all lost any parts of my files after doing a merger, and I have been merging with this app for a variety of years. The interface could be very simple, and merging data is tremendous quick. It appeared like Merge MP3 might work, and the truth that it does not re-encode was a plus for low bit fee streams. Moreover, the program was used just a few occasions up to now. Then - VOILA - immediately (12-12-12), I made a decision to attempt again and see if maybe that toolbar had been eliminated, and it had, so I downloaded the app, and WOW - I'm so joyful to have this little fella again once more!!! Evidently, probably, is that I now have tons of merged information to atone for, but it is going to be a pleasure to do so with this quick little app. Merge MP3 is an easy transportable utility to merge MP3 recordsdata into one prolonged MP3. Mp3 player among the best sound quality participant with greatest interface ,Mp3 Cutter for making Ringtone,Mp3 Mixer for mixing two audio tracks,Mp3 Merger for turning into a member of the countless audio tracks,File audio with numerous sample expenses and encoding variation,Convert format and bit-cost of your music info. Official video for Able to Start" by Arcade Fire, taken from the album The Suburbs, out now on Merge Data. Free Merge MP3 obviously supports the format you need however moreover it helps WAV, OGG and WMA formats. You can also convert your audio recordsdata to any of these formats as and when you want. It's fairly doable that some players might not be compatible with certain codecs after which there is the compulsion of a certain dimension of the entire file and quality. Whatever is your requirement or the specifics of your challenge; you can convert the files in accordance with your needs after which have one appropriate format, dimension and merge MP3s output high quality. You do not get these features in every MP3 joiner for Mac.so the process is: use the instrument to merge all of your m4a recordsdata right into a smaller mp3 file. re-import the brand new merged file into itunes as an m4a file rename it as an m4b file. The parallel processing idea may also be used when creating complicated insert results — the place sound-making units in the rack are patched on to effects devices. Again, use the splitter circuit and merge the outcomes all within one Spider Audio system. It doesn't provide essentially the most complex options however that also means no need for lots of tuition and audio tech information - for the typical person who wants to shortly merge MP3 files it appears excellent.- Merger Audio File Playback in Music Participant. I like the way it joins files, it will not convert MP3 to WAV and again. This allows changing into a member of recordsdata with out losses in high quality. MP3 info may be lower up into components and they're usually lower up also by time. Subsequent, click on the Be part of" button. The program may need some time to merge the songs together. Once I spotted we might pay ourselves, it felt extra strong. For a very long time, Superchunk was the largest band on HostPapa promo codes Merge and really helped construct it, but in addition made it feel like much less of a severe label because it was our band. Once 69 Love Songs by the Magnetic Fields became a sensation, it felt extra real and bonafide.At the danger of being apparent, one factor to keep in mind: Whenever you merge data, they should be of the same kind. For instance, you possibly can merge Accounts with Accounts, but not Accounts with Leads. With the intention to create a stunning audio recordsdata, it is advisable to extract MP3 from YouTube video information first. Merge MP3 is an utility that allows prospects to affix MP3 recordsdata collectively. Several applications can share the equivalent merge file, but when these applications are uninstalled or modified, typically "orphaned" (invalid) EXE registry entries are left behind.When requested concerning the label's feeling toward analysis-primarily based A&R — whereby file firms analyze current statistics like social media engagement, gross sales, touring and other metrics earlier than signing a band—McCaughan is genuinely perplexed. "I don't even know what that is." Even Arcade Fireplace's success was such a shock that Merge did not produce sufficient copies of 2004 release Funeral to satisfy demand, and could not manufacture more quick enough, which triggered preliminary stress between the act and label. The method of signing the band was described in "Our Noise: The Story of Merge Data," an oral history released for the label's 20th anniversary in 2009, as one thing that McCaughan and Ballance took nearly too long to resolve on, offering a contract only after the band had determined to go elsewhere, and primarily based only on their intestine feeling in regards to the unknown Montreal group's demo.Apowersoft Free On-line Audio Editor is an efficient tool which designed for modifying audio information rapidly. The interface can also be minimalistic and simple to use. It lets you cut, trim, split, merge, copy and paste audio with great ease. It helps lots of media file codecs which include MP3, AAC, OGG, FLAC, WAV, M4A and many different extra, so just import the audio and re-create it immediately. While modifying audio, you can preview the effect in actual-time and test the end result. No must re-encode the file, this free on-line MP3 editor is able to outputting audio without quality loss. And there aren't any limitations relating to the length of the audio or the number recordsdata you can edit.

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noir-2022 · 2 years ago

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How to Go About Marketing a Mobile App

A mobile app is a great way to build brand value and attract customers. Most people spend the majority of their time on their phones. Therefore, it is important to make your product as visible as possible. You can do this by creating an informative website for your application.

To get the most bang for your buck, your app marketing plan should include the following: Identifying your target audience, securing a website, developing a strong marketing strategy and leveraging social media. In addition to promoting your application, you will need to engage your audience and answer questions that are frequently asked. Using an email list to notify users of new features and offers can also help boost engagement.

Measuring your mobile app marketing efforts is essential. While there are no hard and fast rules, the key metrics to watch are number of downloads, daily active users, session length, and cost per acquisition. These metrics will help you to determine whether your marketing approach is effective or if your money is better spent elsewhere.

One of the most important things to do is create a compelling elevator pitch. This should include the main feature of your app, as well as how the user will benefit from it. Depending on your target demographic, your messaging will differ. For example, your app may need to appeal to a younger audience. Alternatively, an older demographic will require different features. You will want to ensure that you are using keywords that will be relevant to your audience.

You should also create a reputable press kit. This should contain a few key elements: an app name, a brief description of your application, and a link to your landing page or blog. You can also include a screenshot of your application. Your website should be optimized for SEO. It should also display your latest offers and promotions. This is a good way to drive long-term traffic to your website.

Another ad hoc marketing strategy is to promote your app through social media. Adding contact information to your website will make it easier for potential customers to contact you. Similarly, creating a robust support documentation can help answer common customer questions. Creating a community around your mobile app can improve your credibility and provide a forum for your customers to discuss your product.

The in-app experience is another key marketing component to consider. If your app is designed to be fun or interactive, it is more likely to convert a visitor into a customer. Keeping the user engaged throughout the application's lifespan will help your business to grow. For example, if your app is a shopping app, you might want to incorporate a rewards program.

You should also consider cross-promotions. For example, if your app includes an online store, you might offer a discount or freebie to users who sign up for your newsletter. This type of marketing is most effective when used in conjunction with other strategies, such as search engine optimization and word-of-mouth.

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rlxtechoff · 3 years ago

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#IFTTT #Blogger

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geturnitro · 3 years ago

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Mille marin en kilometre

DOWNLOAD NOW Mille marin en kilometre

The Earth's circumference is therefore approximately 40,000 km. The metre was originally defined as 1⁄ 10,000,000 of the length of the meridian arc from the North pole to the equator, thus one kilometre of distance corresponds to one centigrad (also known as centesimal arc minute) of latitude. Britain adopted it in 1970, but legal references to the obsolete unit are now converted to 1,853 metres. The United States did not adopt the international nautical mile until 1954. In 1929, the international nautical mile was defined by the First International Extraordinary Hydrographic Conference in Monaco as exactly 1,852 metres. The United States chose five significant digits for its nautical mile, 6,080.2 feet, whereas the United Kingdom chose four significant digits for its Admiralty mile, 6,080 feet. The authalic (equal area) radius of the Clarke 1866 ellipsoid is 6,370,997.2 metres (20,902,222 ft). France made it legal for the French Navy in 1906, and many metric countries voted to sanction it for international use at the 1929 International Hydrographic Conference.īoth the United States and the United Kingdom used an average arcminute, specifically, a minute of arc of a great circle of a sphere having the same surface area as the Clarke 1866 ellipsoid. By the mid-19th century, France had defined a nautical mile via the original 1791 definition of the metre, one ten-millionth of a quarter meridian. France and other metric countries state that in principle a nautical mile is an arcminute of a meridian at a latitude of 45°, but that is a modern justification for a more mundane calculation that was developed a century earlier. Since the Earth is not a perfect sphere but is an oblate spheroid with slightly flattened poles, a minute of latitude is not constant, but about 1,861 metres at the poles and 1,843 metres at the Equator. Thus, Hues explicitly used nautical miles while Gunter did not. Edmund Gunter wrote in 1623 that the distance along a great circle was 20 leagues per degree. Robert Hues wrote in 1594 that the distance along a great circle was 60 miles per degree, that is, one nautical mile per arcminute. Navigation at sea was done by eye until around 1500 when navigational instruments were developed and cartographers began using a coordinate system with parallels of latitude and meridians of longitude.īy the late 16th century, Englishmen knew that the ratio of distances at sea to degrees was constant along any great circle such as the equator or any meridian, assuming that Earth was a sphere. The word mile is from the Latin word for a thousand paces: mille passus. Visual comparison of a kilometre, statute mile and nautical mile

DOWNLOAD NOW Mille marin en kilometre

#Mille marin en kilometre

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conduit-bending-cheat-shec7 · 3 years ago

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conduit bending cheat sheet 100% working 6G0+

💾 ►►► DOWNLOAD FILE 🔥🔥🔥🔥🔥 The math and formulas that make up a simple conduit-bending guide are actually quite simple and easily learned. The only tools you need for. The math and formulas that make up a simple conduit-bending guide are actually quite simple and easily learned. The only tools you need for more. Learn how to how to bend plastic pipe or conduit using a pipe bender. Calculate where to place your first mark on the conduit using these formulas. Conduit Bending Cheat Sheet Lots of interest. Over 20 people looked at this in the last 24 hours. Nice choice! Enjoy free shipping to the US. 9 Turn on formula protection. Bend Offset. This program or spreadsheet has been developed over several years by me and several of my working partners. It started out as an electronic notebook. I could write down the measurements once, and then find it the next time I needed to make a bend on a specific conduit size. It has become a very useful tool. I have been using spreadsheets for a long time to do budgets, projections, contact lists, and others so it was kind of fun to create a conduit bending tool to help me and my partners do a better job of bending conduit. It is a changing document. When I discover a new need or new piece of information, I like to update the spreadsheet to make it an intuitive and easy to use program. It is just a very special calculator. You input a value, you get a result. The program takes a little practice to understand. It is full of tricks and contains information you need every time you bend conduit. Throw away your calculator; use the Repeatable Conduit Bending program. I think you will like it. I will look forward to your input. If you have good ideas, or find problems with the spreadsheet I encourage you to contact me at cliff cliffhangertools. Turn on formula protection The program may show up with protection already applied to the program. If it is jump to next section. This sheet uses the metric measuring system. I discovered the metric system works well for conduit bending. No need to convert from fractions to decimal or decimal to fractions. There are 25 marks in an inch, so it is more precise than sixteenths. When you and your partner adopt the metric system I think you will enjoy using the metric page. The National Electrical Code also lists conduit in metric sizes. An orange box contains a list. When you click on the orange cell an arrow will appear, when you click on the arrow the list will appear. Select the desired value; the box will close with your chosen value filling the row with the related values visible. In a blue cell, input a measurement for your current task the spreadsheet will calculate the value in a yellow or clear cell. More information about the function of specific cells will be covered in following descriptions. This sheet uses the standard measuring system. You can input information in decimals or fractions. Each bender has a personality. This sheet contains the Standard information that you input when you make your initial 90 degree bend on the current bender you are using. This sheet contains the Metric information that you input when you make your initial 90 degree bend on the current bender you are using. There are two pictures on these Facts pages. Deduct is a measurement that allows a conduit stub to rise to a desired length. When you consistently find the same zero mark for every bend you make, you will be able to repeat bends every time. Travel is the distance a conduit is pulled thru the bender to make a 90 degree bend. Bend a True 90 degree bend. Subtract BT from BZ. This measurement is also the minimum stub length that your bender will bend. Gain: Gain is an increased length of conduit that is created when bending conduit. Input this value in the Gain column of the Conduit and or Metric Facts sheet for the appropriate size and type of conduit. Back to Back: Back to Back is a measurement that is added to the conduit mark that determines the distance between back to back bends. After the first ninety degree bend is made the conduit is removed from the bender and rotates degrees to make the final stub. The program calculates this measurement and automatically inputs the value into the B to B column. The cell below the Bend Mark cell 1b is the calculated value that determines the front of shoe mark for Stub A based on the value input from the cell below 1 c. There is a freeze pane inserted after row 42 and sometimes you cannot scroll through the entire list, because of the freeze pane. Place Segment Travel mark cell below 1 f on conduit behind stationary point of bender. Place 90 degree travel mark on conduit behind the stationary point at back of bender. Enter distance between Back to Back bend in blue cell below 1d Length B. Attach Cliffhanger Conduit Level on conduit at front of conduit and level. Remove conduit from bender and verify bend, stub length and back to back measurements. The values are copied from Facts sheet or calculated with formulas and input values from other cells. These columns contain the value for the radius of a 90 degree bend for the appropriate size of conduit. The value in cell 42 c is the measurement you add to the overall cut length of conduit when making an offset or a kick. When you want to kick a conduit with a 90 degree bend on it, the center of the kick bend becomes the adjacent angle of a right triangle. We have created a Deduct from Center of Bend value that allows the hypotenuse of the triangle to meet the adjacent side of the triangle so the desired kick height, or opposite side, will rise to the correct height. The cells 42 d thru 42 h contain the value you deduct from the center of a bend mark to find the front of shoe mark when the bend is less than 90 degrees. The height of an offset or kick multiplied by the cosecant of the selected angle creates Mark BB distance between bends. Rotate conduit degrees and level Cliffhanger Conduit Level at back of conduit. Distance between bends Mark BB 42 b is marked on conduit from back of 90 to center of kick bend. When you know two sides and an angle you can solve for the other unknowns. Sum: Enter a positive number to add or a negative number to subtract into the blue cells of the sum column. Click up or down or enter key. The total will calculate in the yellow cell 61 f. Multiply: Enter values into blue cells. Click left or right or enter key. The product will be shown in the yellow cell 56 g. Divide: Enter values into the blue cells. The product will be shown in the yellow cell 61 g. Calculates the developed length of bend, and the distance between segment bends for desired degrees of bends. Divide developed length into the desired number of bends with the distance between bends marked on conduit. The Cliffhanger Offset is a bend that moves a conduit from one position in a rack to a different position in the rack of conduit. It is a combination of 4 bends that are rotated 90 degrees after each bend. The four bends rotate in a clockwise direction, or the four bends rotate in a counter clockwise direction. The conduit rolls out of the rack offsets up or down and then rolls back into the rack in a different position. Determine the depth of offset needed to roll the conduit out of the rack. The thickness of the conduit plus a small space is typical, but if an obstruction is in the pathway any depth may be applied. Enter the value into the blue cell right of the offset one cell in the Cliffhanger offset chart. Determine the degrees to be used for the depth offset and enter the value in the cell below the Degrees cell in the chart. Bends one and three create this offset. Determine the height of the offset required to shift the conduit to its new position. Enter this value into the cell next to offset 2 cell in the chart. Determine the degrees to be used for the height offset and enter the value into the blue cell below the degrees cell in the chart. Bends two and four create this offset. Pick a start mark to begin. All other marks are measured from the start mark. Mark conduit with all four bend marks and place conduit into bender with the start mark at the front of the shoe. Find zero. Attach the Cliffhanger Conduit Level in the end of the conduit away from the bender. Level the conduit. Place the segment travel Mark A1 on the conduit behind stationary point on bender and bend to the mark. Shift conduit to Mark B2 at the front of the shoe. Rotate the conduit 90 degrees clockwise and level the attached Cliffhanger Conduit Level. Place the segment travel mark for Offset B on the conduit behind stationary point on bender and bend to the mark. Shift conduit to Mark A3 at the front of the shoe. Place the segment travel mark for Offset A on the conduit behind stationary point on bender and bend to the mark. Shift conduit to Mark B4 at the front of the shoe. An adjustment must be made to the layout of the second and each subsequent pipe in the group to prevent the ends from being staggered. All bends should use the same radius for maximum satisfaction. Enter the outside diameter of the conduits used in the parallel offset chart. Enter the desired spacing in the blue cell at 87 b. Enter a start mark measurement or zero if you are starting at the end of the conduit. Determine the number of degrees desired to create the offsets. Enter value in the offset chart cell 42 b. Click right, left of enter key. This calculates the distance between bends and the segment travel needed for your chosen degree. It also calculates the bend marks for each conduit with the adjustment to each subsequent conduit included in the next conduits marks. These rows and columns contain the values for degrees from 1 to 89, the mark between bends and the cosecant for the all angles. The cosecant is the value from a Trigonometric Table based on a selected angle used to find the distance between bends to create offsets and kicks when multiplied by the height of the offset or kick. Find the angles of Right Triangle by entering values of know sides of triangle into blue cells to determine Sine, Cosine, and Tangent values. Subscribe to Our Newsletter. Quick Links. Contact Info Cliffhanger Tools Email: cliff cliffhangertools.

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conduit-bending-cheat-shene · 3 years ago

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conduit bending cheat sheet mod LBSR&

💾 ►►► DOWNLOAD FILE 🔥🔥🔥🔥🔥 The math and formulas that make up a simple conduit-bending guide are actually quite simple and easily learned. The only tools you need for. The math and formulas that make up a simple conduit-bending guide are actually quite simple and easily learned. The only tools you need for more. Learn how to how to bend plastic pipe or conduit using a pipe bender. Calculate where to place your first mark on the conduit using these formulas. Conduit Bending Cheat Sheet Lots of interest. Over 20 people looked at this in the last 24 hours. Nice choice! Enjoy free shipping to the US. 9 Turn on formula protection. Bend Offset. This program or spreadsheet has been developed over several years by me and several of my working partners. It started out as an electronic notebook. I could write down the measurements once, and then find it the next time I needed to make a bend on a specific conduit size. It has become a very useful tool. I have been using spreadsheets for a long time to do budgets, projections, contact lists, and others so it was kind of fun to create a conduit bending tool to help me and my partners do a better job of bending conduit. It is a changing document. When I discover a new need or new piece of information, I like to update the spreadsheet to make it an intuitive and easy to use program. It is just a very special calculator. You input a value, you get a result. The program takes a little practice to understand. It is full of tricks and contains information you need every time you bend conduit. Throw away your calculator; use the Repeatable Conduit Bending program. I think you will like it. I will look forward to your input. If you have good ideas, or find problems with the spreadsheet I encourage you to contact me at cliff cliffhangertools. Turn on formula protection The program may show up with protection already applied to the program. If it is jump to next section. This sheet uses the metric measuring system. I discovered the metric system works well for conduit bending. No need to convert from fractions to decimal or decimal to fractions. There are 25 marks in an inch, so it is more precise than sixteenths. When you and your partner adopt the metric system I think you will enjoy using the metric page. The National Electrical Code also lists conduit in metric sizes. An orange box contains a list. When you click on the orange cell an arrow will appear, when you click on the arrow the list will appear. Select the desired value; the box will close with your chosen value filling the row with the related values visible. In a blue cell, input a measurement for your current task the spreadsheet will calculate the value in a yellow or clear cell. More information about the function of specific cells will be covered in following descriptions. This sheet uses the standard measuring system. You can input information in decimals or fractions. Each bender has a personality. This sheet contains the Standard information that you input when you make your initial 90 degree bend on the current bender you are using. This sheet contains the Metric information that you input when you make your initial 90 degree bend on the current bender you are using. There are two pictures on these Facts pages. Deduct is a measurement that allows a conduit stub to rise to a desired length. When you consistently find the same zero mark for every bend you make, you will be able to repeat bends every time. Travel is the distance a conduit is pulled thru the bender to make a 90 degree bend. Bend a True 90 degree bend. Subtract BT from BZ. This measurement is also the minimum stub length that your bender will bend. Gain: Gain is an increased length of conduit that is created when bending conduit. Input this value in the Gain column of the Conduit and or Metric Facts sheet for the appropriate size and type of conduit. Back to Back: Back to Back is a measurement that is added to the conduit mark that determines the distance between back to back bends. After the first ninety degree bend is made the conduit is removed from the bender and rotates degrees to make the final stub. The program calculates this measurement and automatically inputs the value into the B to B column. The cell below the Bend Mark cell 1b is the calculated value that determines the front of shoe mark for Stub A based on the value input from the cell below 1 c. There is a freeze pane inserted after row 42 and sometimes you cannot scroll through the entire list, because of the freeze pane. Place Segment Travel mark cell below 1 f on conduit behind stationary point of bender. Place 90 degree travel mark on conduit behind the stationary point at back of bender. Enter distance between Back to Back bend in blue cell below 1d Length B. Attach Cliffhanger Conduit Level on conduit at front of conduit and level. Remove conduit from bender and verify bend, stub length and back to back measurements. The values are copied from Facts sheet or calculated with formulas and input values from other cells. These columns contain the value for the radius of a 90 degree bend for the appropriate size of conduit. The value in cell 42 c is the measurement you add to the overall cut length of conduit when making an offset or a kick. When you want to kick a conduit with a 90 degree bend on it, the center of the kick bend becomes the adjacent angle of a right triangle. We have created a Deduct from Center of Bend value that allows the hypotenuse of the triangle to meet the adjacent side of the triangle so the desired kick height, or opposite side, will rise to the correct height. The cells 42 d thru 42 h contain the value you deduct from the center of a bend mark to find the front of shoe mark when the bend is less than 90 degrees. The height of an offset or kick multiplied by the cosecant of the selected angle creates Mark BB distance between bends. Rotate conduit degrees and level Cliffhanger Conduit Level at back of conduit. Distance between bends Mark BB 42 b is marked on conduit from back of 90 to center of kick bend. When you know two sides and an angle you can solve for the other unknowns. Sum: Enter a positive number to add or a negative number to subtract into the blue cells of the sum column. Click up or down or enter key. The total will calculate in the yellow cell 61 f. Multiply: Enter values into blue cells. Click left or right or enter key. The product will be shown in the yellow cell 56 g. Divide: Enter values into the blue cells. The product will be shown in the yellow cell 61 g. Calculates the developed length of bend, and the distance between segment bends for desired degrees of bends. Divide developed length into the desired number of bends with the distance between bends marked on conduit. The Cliffhanger Offset is a bend that moves a conduit from one position in a rack to a different position in the rack of conduit. It is a combination of 4 bends that are rotated 90 degrees after each bend. The four bends rotate in a clockwise direction, or the four bends rotate in a counter clockwise direction. The conduit rolls out of the rack offsets up or down and then rolls back into the rack in a different position. Determine the depth of offset needed to roll the conduit out of the rack. The thickness of the conduit plus a small space is typical, but if an obstruction is in the pathway any depth may be applied. Enter the value into the blue cell right of the offset one cell in the Cliffhanger offset chart. Determine the degrees to be used for the depth offset and enter the value in the cell below the Degrees cell in the chart. Bends one and three create this offset. Determine the height of the offset required to shift the conduit to its new position. Enter this value into the cell next to offset 2 cell in the chart. Determine the degrees to be used for the height offset and enter the value into the blue cell below the degrees cell in the chart. Bends two and four create this offset. Pick a start mark to begin. All other marks are measured from the start mark. Mark conduit with all four bend marks and place conduit into bender with the start mark at the front of the shoe. Find zero. Attach the Cliffhanger Conduit Level in the end of the conduit away from the bender. Level the conduit. Place the segment travel Mark A1 on the conduit behind stationary point on bender and bend to the mark. Shift conduit to Mark B2 at the front of the shoe. Rotate the conduit 90 degrees clockwise and level the attached Cliffhanger Conduit Level. Place the segment travel mark for Offset B on the conduit behind stationary point on bender and bend to the mark. Shift conduit to Mark A3 at the front of the shoe. Place the segment travel mark for Offset A on the conduit behind stationary point on bender and bend to the mark. Shift conduit to Mark B4 at the front of the shoe. An adjustment must be made to the layout of the second and each subsequent pipe in the group to prevent the ends from being staggered. All bends should use the same radius for maximum satisfaction. Enter the outside diameter of the conduits used in the parallel offset chart. Enter the desired spacing in the blue cell at 87 b. Enter a start mark measurement or zero if you are starting at the end of the conduit. Determine the number of degrees desired to create the offsets. Enter value in the offset chart cell 42 b. Click right, left of enter key. This calculates the distance between bends and the segment travel needed for your chosen degree. It also calculates the bend marks for each conduit with the adjustment to each subsequent conduit included in the next conduits marks. These rows and columns contain the values for degrees from 1 to 89, the mark between bends and the cosecant for the all angles. The cosecant is the value from a Trigonometric Table based on a selected angle used to find the distance between bends to create offsets and kicks when multiplied by the height of the offset or kick. Find the angles of Right Triangle by entering values of know sides of triangle into blue cells to determine Sine, Cosine, and Tangent values. Subscribe to Our Newsletter. Quick Links. Contact Info Cliffhanger Tools Email: cliff cliffhangertools.

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sielna-blog · 7 years ago

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Benefit Is Contingent On Underwriting Approval

Employees of Olmsted County can purchase term life insurance coverage through the Voluntary Group Life Plan with the National Conference on Public Employees Retirement Systems (NCPERS) in which Olmsted County is a participant. The employer does not have to get involved in disputes involving employees over coverage of the plan, because these would be handled by the insurance company. Continue reading for extensive feedback from Earth Clinic readers who have sent us feedback on this incredible remedy for 15 years! More employee-ownership ensures that when companies do well, it’s not just the executive and shareholders who make money but the workers alongside them. You may need to purchase a money order to send a secure form of payment. No one seemed to mind my removing the reptiles in order to enlist their help, but they can be purchased as well. Astroturfing has been around for a long time and its definition can be loosely defined as a company creating fake support around its product in order to attract customers. The final rule's concept of restricted work is based both on the type of work activities the injured or ill worker is able to perform and the length of time the employee is able to perform these activities. The “Test 184” EMP incident was taking place in Russia at the same time as the Start Fish Prime test. With the cheaper price, but same result. Medicines do not have the same effect if the ingredients are of poor quality, as such care is taken that even the generics provide the same quality as the branded drugs. I have a summer home in the mountains of Wyoming where I have had ongoing problems with pack rats chewing up my patio furniture, entryway rugs, urine and feces left on deck and furniture. The problem with any common bait that kills can also kill the predators that normally kill the rats and other vermin. I have poisoned them and it has helped but I am looking for a spray or something I can put on the rugs and cushions to stop them from ruining my patio furniture cushions. The system we have in the U.S. All weights and measures were converted to the metric system in early 1982. However, you will find that both systems are used. However, members who are pleased with their PCPs may not express dissatisfaction with this aspect of the plan. The employer often funds the plan with corporate-owned life insurance on the employee's life. Life insurance probably is the best example of a plan that meets all the desirable standards of an insurable risk. Making Colorado first-in-the-nation for Public Benefit Corporations that measure their impact on our economy, community, and our environment, and then make investments in keeping Colorado the best place to live. Unionization in the industrial and public sectors is higher than in most other sectors. This challenge is significant, since over 30 percent of the population in most metropolitan areas are covered by health plans for companies which are headquartered elsewhere. While NCQA accreditation is completely voluntary, most HMOs and other managed care plans actively seek accreditation. Some plans, however, provide a reduced level of benefits after an initial period of full pay. However, in most cases, it is the insurance company, Blue Cross-Blues Shield plan, HMO, online canadian pharmacy or PPO that enters into the carve-out arrangement with a "subcontractor" that manages the benefits. Many international businesses registered in Bermuda have insurance captives, management, reinsurance, investment, shipping and service companies here. I will also encourage CDOT to coordinate with local governments in using existing fiber lines and resources to close service gaps. Taxes on businesses and homes account for about 40 percent of its revenue, with the majority of the rest coming from wharfage fees on all goods passing through Hamilton port and parking charges and fines. Some legislation has resulted at the state level. I downloaded Tor on to my computer, the anonymous browser developed by the US navy, Googled "Silk Road drugs" and then cut and pasted this link http://silkroadvb5piz3r.onion/ into the address field. Perot built his home adjacent, in the Par La Ville building now housing the Bermuda Historical Society, next to the Bermuda National Library. I am going to try the NOW company mint on cotton balls too. We have a hole in our dining room ceiling, where something has eaten through, and we have a cotton ball soaked with peppermint essential oil stuffed up in there. Thought they were geckos/lizards and have been trying it with eucalyptus oil in soda bicarbonate in a jar. Have been cleaning drawers out every 2 weeks. Unfortunately, when exchanges are hacked by cybercriminals, both the exchange and its customers tend to lose out. Fake websites are usually used in phishing scams. 24% are Hindu and 6% Muslim. 48 round trip. Airport taxi fares on both islands are standard and are displayed at each terminal. Table 8-3 is an illustration of this increasingly common approach. As part of its economic restructuring, the government adopted a more welcoming attitude toward foreign investment.

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roofingspecialist · 3 years ago

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Using a Roof Pitch Calculator

A roof pitch calculator is a tool that allows you to calculate the pitch of your roof. This software includes several features to help you determine your roof pitch. For example, you can choose to see a roof pitch chart for a given property. This chart will show you the slope of your roof in a graphical format.

Online roof pitch calculator

Online roof pitch calculators can be a great help with any roofing project. You can use them for many purposes, from determining the feasibility of an extension to replacing tiles. They give you an estimate based on the input values you enter. Although some of the calculators can be inaccurate, they are getting better.

These calculators work by entering the rise and run of a roof and the angle in degrees. Then, they convert it to the appropriate slope and rafter length. The result is a measure of the slope of the roof, which will help you determine how much roofing material to use and how to install it properly. This information is particularly useful for cold climates, where roof pitch is critical for snow load calculations.

Using an online roof pitch calculator is easy and convenient. These calculators can be used to find the height of the roof, the length of the rafters, and other information. These calculators do the calculations for you, so you don’t have to learn complex math. Once you enter the values of your roof, the calculator will calculate the slope and determine the length of each rafter without overhanging.

To use the calculator, you must have access to a loft. You’ll also need measuring tools. You’ll need a spirit level, a tape measure, and a calculator. First, measure the run of your roof. The run is the distance between the peak of the roof and the wall. Then divide that distance by the apex. The result is the roof pitch.

Phone application for calculating roof pitch

Whether you are planning a room addition, installing a skylight or simply re-roofing your home, calculating the correct roof pitch is an important step. It will determine the roof’s durability and ability to remove water. If you don’t know how to calculate the pitch on your own, a phone application can help you find the correct angle.

While it is a good idea to consult a professional when determining the pitch on your roof, you should also consider calculating it on your own. This way, you will know the correct height and slope of the roof and can avoid making costly mistakes. While you can download a free app to determine the pitch of your roof, keep in mind that it may produce inaccurate results.

If you have an iPhone, an app called Pitch Gauge can help you determine the roof pitch. It uses the phone’s camera and accelerometer to measure the angle of the roof. It also has a calculator and can switch between metric and imperial measurements. Users can also save pictures of their roofs to save their calculations. You can even personalize the app to fit your needs.

If you have an Android or iPad, you can download the same app for calculating roof pitch on your mobile device. The app lets you input the angle of the roof and the height of the slope in degrees, as well as the slope in percents. The application will also give you siding information and allow you to virtually add shingle products to your roof.

Methods of calculating roof pitch

There are many ways to calculate the pitch of a roof. First, determine the size of the roof. For example, a four-foot by twelve-foot roof will have a pitch of six inches. Then, divide the run length by the rise length, and you have the slope of the roof. You can also determine the angle of a roof by using the inverse tangent, or arctangent.

Alternatively, you can use a roof calculator. This method is not precise, but it’s very convenient if you don’t have access to a ladder or are unsure of the size of the roof. For this method, you will need a tape measure and carpenter’s level.

Another method is to use a level to measure the pitch of the roof. This requires a partner to assist you. To do so, place a carpenter’s level at the end of the rake board. Ensure that the level is perfect before you take the measurement. Once you’re confident that the board is level, you can use a bubble to confirm your measurements. Take a measurement of 12 inches along the length of the rake board. Then, measure the vertical distance from the ends of the measurement to the surface of the roof.

Roof pitch is a key measurement for a roof, and it’s used by roofers, architects, framing contractors, and building contractors. It’s the ratio of vertical rise to horizontal run. For example, a six-foot-high roof would have a six-inch-high pitch, and a twelve-foot-long roof would have a six-foot-high pitch. You can also measure a roof’s pitch by measuring its rise and run, and then converting the result to an angle.

#roof #roofing #roof pitch

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seoservicecompany · 4 years ago

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How Google Analytics is helpful in UI/UX design?

Google Analytics is perhaps the best analytic platform most commonly used by website development companies, which is primarily used for marketing research purposes. It is used by millions of organizers all over the world. Google Analytics has many different paid features too, yet, the best part about this tool is that the free account is more than enough for the UI/UX designers.

The primary metrics of this tool can measure almost every behavior of your website from the point a user lands on your site to the moment they leave the page. Owing to these research results, you can get insights into the users’ behaviors on the website, which can help optimize the website’s user experience for increased sales or conversions.

This article will discuss some benefits of Google Analytics that help web developers in UI/UX designs to make them stand out from the rest of the designers and developers.

Read More:- Golden Rules For Creating Winning And Remarkable Website Content

1) Setup and Basics

Snippets are a few lines of coding. Google Analytics can be easily set up into a website just by putting a snippet. After signing up for an account in Google Analytics, you will receive a tracking code that will relay all the information about your website on your Google Analytics dashboard. You can track up to 100 websites with a single account.

2) Pageview Tracking

A pageview tracks the activity of the visitors from their entry to the exit on the page. It includes their regular journeys, what screen size, and which browser they are using. This metric can be helpful for marketers to address and fix the issues. Importantly, for the website development companies and the web developers, it is also beneficial as they will get to know the interactions happening on the page.

3) Traffic Analysis

This feature mainly serves two primary objectives of ‘content strategy’ and ‘traffic channels and conversion.’ You can get a full report of the channels that drive website traffic (source or medium), user conversions, engagement, and bounce rate.

Besides, you can also filter the analysis report for particular traffic channels and conversion goals to get more in-depth insights into your website’s performance among the users.

4) Behaviour analysis

This report helps the website development companies better understand the users’ behavior on the website and find out the problematic areas. You can understand –

How the users come to different pages of the websites?

What is their behavior at specific points of the journey on your website?

What do they tend to do before landing on the page and while they stay on it?

The order of their different interactions

The actions they are making unnecessarily

Point out the factors that are causing high bounce or exits from your website

5) Creating goals and analysis

The UI/UX designers working for leading website development companies are very efficient. They know how to set specific goals for a website that will boost the business. This includes checkout items, lead capture, eBook downloads, newsletter signups, account creation, and trial signups. Here Google Analytics tracks almost all the critical business goals in four different ways, i.e., URLs, Page/visit, Time, and Events. You can opt for several goals for a single website from the admin section in Google Analytics.

6) Events

You can identify a good UX design from the well-defined micro-interactions on the website. The micro-interactions are the small events that significantly impact the users’ behavior without changing the page. These interactions cannot be tracked with the default pageview tracking as that would hamper the behavior flow report. For one thing, Google Analytics even gives you a way to track those tiny yet powerful interactions or events.

7) Conversion

Conversion is the process in which a user becomes a paying customer. UX designers from renowned website development companies must know how to create a user journey map. It is a collection of actions and interactions a particular user makes to convert into a customer. This path-length report is used to track the exact business conversion value concerning the website’s total number of visits.

8) UX Design and Good Metric Knowledge

An attractive design alone cannot provide a great user experience. Certainly, a UI/UX designer must be meticulous for the measurements and the metrics that determine the final user experience. Pin-pointing the correct set of Key Performance Indicators (KPIs) is essential. Furthermore, identifying and keeping track of the metrics will help create the bridge between the users’ expectations and the business goals of the organizations.

9) User Data is the Guide to Testing

Keeping track of the Google Analytics data to mark the points for improvement cannot acquire all the information you will need. It does not lessen the importance of user testing. For user testing, construct a set of actions commonly performed by your site’s target audience.

Then you can appoint a few users who will perform those tasks for you and report to you after completing the job, where they got stuck or had to slow down in the course of their performance.

Conclusion

Hence, with so many fabulous features available and that too for free of cost, Google Analytics is undoubtedly the finest tool available in the market worth utilizing by the UI/UX designers and the web developers. However, these above features are only the tip of the iceberg as Google Analytics is about so much more to explore.

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gamebazu · 4 years ago

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Investigating Traffic Upticks

Posted by jocameron

In this week's episode of Whiteboard Friday, Jo Cameron — Moz’s Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy!

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hi. Welcome to Whiteboard Friday. I'm going to be talking through the journey that you embark upon when you notice a sudden change in traffic to a particular page on your site. In our case, this was a sudden and consistent increase, which may on the face of it look great.

You may perceive that this is exactly what you and your clients have been striving for. But as we know, traffic funneling into your site isn't the end of the story. You're also going to want that traffic to convert. But also, when something like this happens, there can be other lessons that you can learn and potentially apply to other pages and areas of your site.

I'm Jo. I'm the Learning Team Manager here at Moz. We create all the course material that you'll see on the Moz Academy. This is where you can advance your SEO education and earn your SEO Essentials Certification. We also write the documentation for how to use the Moz tools, and this is where our story begins.

What's driving the spike?

Over the summer, we noticed a fairly drastic increase in visitors to a particular MozBar help page. We wanted to go beyond trying to understand why we're getting that traffic and turn this into an opportunity to support our company goals.

So when you see something like this happen, your first question might reasonably be: Why? Why are we getting this traffic? What has changed? What has caused this? And also, what do we already know from the metrics we're collecting?

What do we know?

On the Moz Learning Team, we track top-level metrics monthly, including unique visitors. We also collect visitor sentiment through the "Feedback" button on the page. And we also collect reporting every month in our Moz Pro campaign, using Keyword Explorer and Link Explorer as handy research tools in our toolkit.

So first of all, we had a dig into the monthly metrics on a more granular level. We looked at the cadence of the traffic in Google Analytics to see if this was a sudden spike or a consistent trend over time.

Now before you can be totally confident in the quality of your Google Analytics data, you may want to clear up and filter that data. You can learn all about this in the SEO Essentials Certification. With this course, we take you through our SEO methodology, which helps you to approach SEO strategically. This is made up of five sections: research, audit, optimize, amplify, and iterate. Reporting sits in the fifth section of the methodology, which is iterate. Within that, we break it down into awareness metrics, on-site activity, and the all important conversions. The lessons in the SEO Essentials Certification take you through this in much more detail, and you can download the SEO report card when you purchase this course.

So back to what we saw in Google Analytics, we noticed an upward trend that also reflected the pattern followed by our previous traffic trends. We saw these scallop shapes, which nicely line up with the weekdays and the weekends. You may be used to seeing a different shape depending on your industry.

We also looked at referral data in Google Analytics and compared this to what we saw before the spike. We also looked at how traffic was entering and exiting that page through Google Analytics, and we had a dig around in Google Trends to see if we could identify any related topics taking off. I'm tracking the help section of the moz.com domain in my Moz Pro campaign, and I have this connected to Google Analytics. This pulls in the overall visits and landing pages. This is the data that you'll see in the acquisition section of Google Analytics.

So while my team is focused primarily on one area of moz.com, this gives me an idea of where this page sits as a percentage of search traffic in relation to other landing pages.

Now this is where it all starts to come together. Under the rankings tab in my Moz Pro campaign, I can now see the landing page data cross-referenced with my tracked keywords and their rankings. So I can also see search volume and estimated visits for each tracked keyword. We also entered the MozBar URL into Keyword Explorer to review the ranking keywords for that URL, and then added these keywords to my existing campaign to track them over time.

We know that SEO and SEO reporting is iterative. So by building out your tracked keywords in this way, this will help you to fill in the blanks as to which keywords are sending traffic to your site.

We also saw some interesting data from the "Visitor Satisfaction" button. This is the thumbs up or thumbs down option that you can select on this page and generally indicates if the content was helpful or not.

We saw that there were a lot more people responding that this content was indeed helpful. So this is not only positive for my team and I, but it's also informative. It gave us a really good idea that the content on this page was generally matching the intent of the visitors. So we looked at all of this together, and we drew some conclusions.

It didn't seem like this visitor traffic was coming from one particular source or campaign that we could reasonably attribute this to. It looked like it was reflecting our previous traffic trends, just a lot more of it. So it's probably quite important now to explain a bit more about the page that we are investigating.

The page is about MozBar. It's an overview of how to use our free Chrome extension. Now it would also be remiss of me not to mention the fact that we have had a massive shift this year in terms of changes to our lives and businesses due to COVID-19, which has had a massive impact on how people spend their time, how businesses are run, and many, many other areas of our lives.

So after we looked at data for that page, in addition to all the other reporting metrics, we took a step back and we thought, "Well, what is this page about, and how has this shift impacted demand for these types of tools?" Because of these two things, nothing else really standing out as a flag to indicate a single event and this global change, we started to lean towards this being part of an increase in demand for free tools.

MozBar is a free extension that sits at the top of your Chrome browser, and it displays link metrics for your pages that you visit on the web. It's also got some other handy features, like the ability to highlight different types of links, so it can show you internal or external links on a page, and to check your on-page elements, and so on. So with all of this information we collected, we're now circling around understanding what caused this.

What do we do with the traffic?

The trick for us wasn't just to figure out why this was happening or why it happened, but to turn this into some kind of positive action. So what we decided to do was to test driving traffic directly from these pages or this particular page to our key Moz initiatives. So this would be our personalized, one-to-one walkthroughs of the Moz Pro tool and the Moz Pro free trial.

This was a quick edit for my team. We could add those in there fairly quickly to test this out. We already know that this page is doing a standup job of helping people to understand how to use MozBar, so let's see if they are interested in our other SEO tools. We added length to this page to help people identify what to do next once they've given MozBar a go.

And what we found out was that we are indeed seeing people taking us up on this offer, and they are clicking through to have a chat with our excellent Onboarding Team and also to check out the Moz Pro 30-day free trial. So with this relatively small amount of effort from my team we've now started to collect data on visitor behavior that can better inform future decisions and future projects.

Thank you so much for joining me today. I hope that this helps.

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noithatotoaz · 4 years ago