#Dynamic Wordpress website Development in Houston

[rankmasterkst]

Empowering Business Success Through Software, Web, and Mobile App Development in Houston

Introduction

In the thriving metropolis of Houston, Texas, where innovation and technology intersect, the realm of software, web, and mobile app development takes center stage. As businesses evolve to meet the demands of the digital age, the expertise of development professionals has become indispensable. This article embarks on a journey through the dynamic landscape of software development, web development, and mobile app development in Houston, highlighting their roles, synergies, and the ways they drive business growth.

The Nexus of Software, Web, and Mobile App Development

Houston's bustling business landscape demands a seamless fusion of software, web, and mobile app development. This trifecta of technology forms the backbone of modern operations, facilitating efficient communication, process automation, and engaging customer experiences. Businesses in Houston recognize that harnessing the power of these three domains enhances their competitiveness in an increasingly digital world.

Software Development Houston: Building Tailored Solutions

Software development in Houston is the art of crafting custom solutions that address unique business needs. From enterprise resource planning (ERP) systems to customer relationship management (CRM) platforms, Houston's software developers excel in creating software that streamlines operations and empowers decision-making. These tailored solutions enable businesses to optimize processes and achieve their goals with precision.

Web Development Houston: Creating Digital Identities

Web development in Houston transcends basic online presence—it's about creating immersive digital identities. Web developers in Houston blend aesthetics with functionality, crafting websites that captivate visitors while offering intuitive navigation. From e-commerce platforms to informational websites, the city's web developers ensure that businesses' online representations are both visually stunning and user-friendly.

Mobile App Development Houston: Elevating Engagement

Mobile app development in Houston caters to the mobile-first world we inhabit. Mobile apps offer a unique channel for businesses to connect with their audience directly. Houston's mobile app developers are adept at creating apps that provide seamless experiences on smartphones and tablets. Whether it's enhancing customer engagement or improving internal processes, mobile apps in Houston play a pivotal role in business growth.

Collaboration and Synergy

The synergy between software, web, and mobile app development in Houston is undeniable. For instance, software can be integrated into web platforms to automate tasks, and mobile apps can provide on-the-go access to crucial software functionalities. This interconnectedness amplifies the value that each domain brings, resulting in comprehensive solutions that address multifaceted business requirements.

Innovation and Technological Advancements

Houston's development professionals are at the forefront of technological innovation. They leverage emerging technologies like artificial intelligence (AI), the Internet of Things (IoT), and blockchain to create solutions that push boundaries. From AI-driven customer service chatbots to IoT-enabled supply chain management, Houston's developers embrace innovation to drive business efficiency and competitiveness.

Business-Centric Approach

What sets Houston's software, web, and mobile app developers apart is their deep understanding of business dynamics. They work closely with clients to comprehend their goals and challenges, translating these insights into solutions that directly impact bottom lines. This business-centric approach ensures that every piece of software, every website, and every app contributes to overarching objectives.

Conclusion

In the bustling hub of Houston, the convergence of software, web, and mobile app development creates a dynamic ecosystem that fuels business success. As businesses strive to remain agile and competitive, they turn to Houston's development professionals to craft solutions that align with their unique needs. Through the art of software development, web development, and mobile app development, Houston paves the way for innovation, efficiency, and growth in the digital age.

Business name : Gulf State Software

Address : 5718 Westheimer Rd Suite 1000, Houston, TX 77057

Website : https://www.gulfstatesoftware.com/

Phone : 832-966-0871

Email : info@gulfstatesoftware.com

Payment Methods : Credit card , bank payment

Hours Open & Close : M-F 8.00-5.00

[myyenlee]

Celebrating UK Black History Month: Learning Resources, a Read & Watch List, and Content Creation Tools

This year’s UK Black History Month theme, Proud To Be, is about celebrating the Black experience. As a distributed company with employees around the world, including the United Kingdom, we believe that the more perspectives we embrace, and the more we learn about our teammates, the better we are at engaging and helping our global community. 

This October, we encourage individuals and organizations to learn more about Black history, heritage, and culture in the UK. “Black British history is British history. It’s more than a month; it is interwoven in everything,” says Ama, a colleague based in Scotland. “We have changed landscapes in education, law, politics, work, and equality for all within the UK.” Black history is deeply embedded in UK culture, says Ama, from institutions — like the National Health Service — to music, sports, art, media, and popular culture.

Interested in learning more? We’ve compiled a list of staff recommendations:

websites and organizations on WordPress

books, films, and television by Black thinkers and creators in the UK

blogging and website-building tools

Explore these resources this month — or bookmark them for learning and inspiration anytime.

#PoweredByWordPress learning resources

From the official UK Black History Month hub to the website of the Stephen Lawrence Day Foundation, these resources are great starting points for your journey.

Black History Month 2021

All year long, Black History Month publishes news, features, career and education information, and event listings across the UK. Make it your first resource for getting educated and involved.

Black Heroes Foundation

Focused on youth education and development, this London-based community charity raises Black cultural awareness of the general public, educating and uplifting youth in particular. The foundation envisions a world where Black heroes are acknowledged, respected, and celebrated.

Stephen Lawrence Day

The 1993 murder and case of Stephen Lawrence — an 18-year-old from southeast London who was killed in an unprovoked racial attack while waiting for the bus — led to a major shift in the UK in attitudes about racism, the criminal justice system, and the role of the police. The Stephen Lawrence Day Foundation continues to tell Stephen’s story, offers resources for educators and organizers, and works toward creating a just society.

The National Archives

The National Archives is the official archive and publisher of the UK government, documenting over 1000 years of history. Researchers can browse the Black British history section of the website for a guide on social and political history in the 20th century, lots of blog and multimedia content, and records relating to British citizens of African and African-Caribbean descent.

Black History Walks

Partnering with museums, schools, and other institutions, Black History Walks offers a dozen walking tours throughout London, public monthly educational talks, and video courses and resources on Black history. Its diverse programming targets a range of people both in person and online, from students to travelers to businesses.

A read & watch syllabus

Looking for book, TV, and film recommendations about Black history and culture in the UK — or by Black scholars and creators — but aren’t sure where to start? Here are some of our nonfiction, fiction, and film and television picks.

Nonfiction

Black and British: A Forgotten History: Published to accompany the BBC Two series noted in the Film and Television section below, this must-read book by historian David Olusoga examines the shared history between the British Isles and the people of Africa.

100 Great Black Britons: In this book, Patrick Vernon and Angelina Osborne — founders of the 100 Great Black Britons campaign — celebrate Black British history and recognize key Black Britons who have helped to shape Great Britain.

Brit(ish): On Race, Identity and Belonging: A hybrid of history and memoir, Afua Hirsch’s book “reveals the identity crisis at the heart of Britain today” and explores a nation in denial about its imperial past and present.

This Is Why I Resist: Don’t Define My Black Identity: In a book that demands fundamental change, activist and lawyer Dr. Shola Mos-Shogbamimu examines the roots of racism and anti-Blackness and calls for meaningful action.

The Louder I Will Sing: A Story of Racism, Riots and Redemption: In 1985, when Lee Lawrence was a child, his mother was wrongfully shot by police during a raid on their home in Brixton. Published more than three decades later, his memoir chronicles what it was like to grow up as a young Black man in England and how that day influenced his family.

In Black and White: A Young Barrister’s Story of Race and Class in a Broken Justice System: Experiencing a tragedy as a teenager pushed Alexander Wilson to become a barrister — a type of lawyer — so she could make a difference within an unjust system. Her debut book describes her experience as a mixed-race woman in a field lacking in diverse representation.

Natives: Race and Class in the Ruins of Empire: In this book, author and hip-hop artist Akala blends biography and personal experience with an examination of race and class across topics — from education to politics and the police to the far right.

Misfits: A Personal Manifesto: This “coming-to-power manifesto” by Michaela Coel — the actress, writer, and creator of I May Destroy You — builds on an inspiring keynote address she delivered at the 2018 Edinburgh International Television Festival about resilience, empathy, storytelling, and growing up in public housing in East London.

What a Time to Be Alone: The Slumflower’s Guide to Why You Are Already Enough: In this illustrated self-help guide, author and influencer Chidera Eggerue, also known as the Slumflower, writes about self-love, empowerment, and creating your own narrative. The book also includes Igbo proverbs from Eggerue’s Nigerian mother.

I recommend David Olusoga’s Black and British: A Forgotten History. It’s a really important book, with new updates on the Windrush scandal and Black Lives Matter from the UK perspective.

—Victoria Jones, UK

Fiction

White Teeth: Published over 20 years ago, Zadie Smith’s debut novel focuses on the lives of two unlikely friends and their families in London. Considered a “modern classic of multicultural Britain,” the book is a window into the immigrant experience.

Girl, Woman, Other: Weaving a dozen narratives about different people across ages, backgrounds, and professions, Bernardine Evaristo examines topics of identity, race, and womanhood in modern Britain.

Love in Colour: This collection of short stories by author Bolu Babalola reimagines ancient love stories and folktales from around the world, from Greek myths to Middle Eastern legends, and centers Black women and strong female characters.

Queenie: This sharp and funny novel by Candice Carty-Williams is about the life of Queenie Jenkins, a mid-twenties British Jamaican woman living in London who’s struggling to find her place in the world.

Such a Fun Age: One night, a supermarket security guard sees a young Black woman, Emira Tucker, in the aisles with a white toddler. The guard accuses Emira of kidnapping, when in reality she’s the babysitter. In this novel, Kiley Reid takes a look at race, class, power dynamics, and privilege.

I’ve greatly valued Zadie Smith’s work. Her novels — especially White Teeth — are well crafted and offer a mix of comedy and realism that often focuses on social class in England. Her essays are things of beauty. She’s worth a read, no matter the month.

Daryl L. L. Houston, USA

Film and Television

Black and British: A Forgotten History: This BBC Two series by David Olusoga, composed of four episodes, looks at the relationship between Britain and people of African origins, slavery, and Black British identity in the 20th century.

Small Axe: In this anthology of five films, 12 Years a Slave filmmaker Steve McQueen brings to life the stories of West Indian immigrants in London from the 1960s to 1980s.

Black Power: A British Story of Resistance: This hour-and-a-half documentary includes interviews with activists involved in Britain’s Black Power movement in the late 1960s. (The BBC’s larger collection of programming for Black History Month is also worth browsing.)

I May Destroy You: Michaela Coel’s recent Emmy-winning drama series is about a promising young writer, Arabella, who is sexually assaulted one night while out with her friends. The show explores consent and trauma, and stars a primarily Black British cast.

Black and Welsh: Cardiff-born filmmaker Liana Stewart brings together people from across Wales to highlight its multiculturalism and to share stories from community members about what it means to be Black and Welsh.

Hair Power: Me and My Afro: Irish writer and broadcaster Emma Dabiri has intimate conversations with both men and women about their hair, digging into how and why Afro and Black hair is an important and complex aspect of the Black experience.

Highlife: This premium reality TV show follows the lives of eight successful, glamorous British West Africans and depicts a different angle of Black life in the UK.

Desmond’s: Originally running from 1989 to 1994, this sitcom was set in a barbershop in Peckham, southeast London, and featured a mostly Black British Guyanese cast.

Blog and website resources

Lean on these resources, tools, and organizations during UK Black History Month — and beyond — to publish content on your site that’s fitting for your audience, or to connect with and collaborate with others.

Stock illustration libraries like Black Illustrations.

Diverse stock photography sites, including free resources like Nappy, Picnoi, and CreateHER Stock, and premium photo collections at TONL, Eye for Ebony, Mocha Stock, and Raw Pixel. (Disabled and Here, a free stock image library with photos of disabled Black, Indigenous, and people of color (BIPOC), also publishes an interview series with disabled BIPOC writers and activists.)

Organizations at the intersection of tech and diversity, like UKBlackTech, which supports diverse innovation and equity, transparency, and representation across the UK; and TechUP Women, a tech training program for people from underrepresented communities.

Teaching resources across age groups, including a Black History Month resource pack, a BBC series of short films for primary and secondary school teachers, and The Times Educational Supplement’s Black experiences hub.

Would you like to recommend a website on WordPress, writing or media by a Black thinker or creator in the UK, or another resource? Tell us in the comments.

from Blogging Tips https://wordpress.com/blog/2021/10/04/uk-black-history-month-resources-recommendations-tools/ via http://www.rssmix.com/

[posmatraclegenda]

Наслов: Celebrating UK Black History Month: Learning Resources, a Read & Watch List, and Content Creation Tools, Линк: https://ift.tt/3a6IqFa , Садржај:

This year’s UK Black History Month theme, Proud To Be, is about celebrating the Black experience. As a distributed company with employees around the world, including the United Kingdom, we believe that the more perspectives we embrace, and the more we learn about our teammates, the better we are at engaging and helping our global community. 

This October, we encourage individuals and organizations to learn more about Black history, heritage, and culture in the UK. “Black British history is British history. It’s more than a month; it is interwoven in everything,” says Ama, a colleague based in Scotland. “We have changed landscapes in education, law, politics, work, and equality for all within the UK.” Black history is deeply embedded in UK culture, says Ama, from institutions — like the National Health Service — to music, sports, art, media, and popular culture.

Interested in learning more? We’ve compiled a list of staff recommendations:

websites and organizations on WordPress

books, films, and television by Black thinkers and creators in the UK

blogging and website-building tools

Explore these resources this month — or bookmark them for learning and inspiration anytime.

#PoweredByWordPress learning resources

From the official UK Black History Month hub to the website of the Stephen Lawrence Day Foundation, these resources are great starting points for your journey.

Black History Month 2021

All year long, Black History Month publishes news, features, career and education information, and event listings across the UK. Make it your first resource for getting educated and involved.

Black Heroes Foundation

Focused on youth education and development, this London-based community charity raises Black cultural awareness of the general public, educating and uplifting youth in particular. The foundation envisions a world where Black heroes are acknowledged, respected, and celebrated.

Stephen Lawrence Day

The 1993 murder and case of Stephen Lawrence — an 18-year-old from southeast London who was killed in an unprovoked racial attack while waiting for the bus — led to a major shift in the UK in attitudes about racism, the criminal justice system, and the role of the police. The Stephen Lawrence Day Foundation continues to tell Stephen’s story, offers resources for educators and organizers, and works toward creating a just society.

The National Archives

The National Archives is the official archive and publisher of the UK government, documenting over 1000 years of history. Researchers can browse the Black British history section of the website for a guide on social and political history in the 20th century, lots of blog and multimedia content, and records relating to British citizens of African and African-Caribbean descent.

Black History Walks

Partnering with museums, schools, and other institutions, Black History Walks offers a dozen walking tours throughout London, public monthly educational talks, and video courses and resources on Black history. Its diverse programming targets a range of people both in person and online, from students to travelers to businesses.

A read & watch syllabus

Looking for book, TV, and film recommendations about Black history and culture in the UK — or by Black scholars and creators — but aren’t sure where to start? Here are some of our nonfiction, fiction, and film and television picks.

Nonfiction

Black and British: A Forgotten History: Published to accompany the BBC Two series noted in the Film and Television section below, this must-read book by historian David Olusoga examines the shared history between the British Isles and the people of Africa.

100 Great Black Britons: In this book, Patrick Vernon and Angelina Osborne — founders of the 100 Great Black Britons campaign — celebrate Black British history and recognize key Black Britons who have helped to shape Great Britain.

Brit(ish): On Race, Identity and Belonging: A hybrid of history and memoir, Afua Hirsch’s book “reveals the identity crisis at the heart of Britain today” and explores a nation in denial about its imperial past and present.

This Is Why I Resist: Don’t Define My Black Identity: In a book that demands fundamental change, activist and lawyer Dr. Shola Mos-Shogbamimu examines the roots of racism and anti-Blackness and calls for meaningful action.

The Louder I Will Sing: A Story of Racism, Riots and Redemption: In 1985, when Lee Lawrence was a child, his mother was wrongfully shot by police during a raid on their home in Brixton. Published more than three decades later, his memoir chronicles what it was like to grow up as a young Black man in England and how that day influenced his family.

In Black and White: A Young Barrister’s Story of Race and Class in a Broken Justice System: Experiencing a tragedy as a teenager pushed Alexander Wilson to become a barrister — a type of lawyer — so she could make a difference within an unjust system. Her debut book describes her experience as a mixed-race woman in a field lacking in diverse representation.

Natives: Race and Class in the Ruins of Empire: In this book, author and hip-hop artist Akala blends biography and personal experience with an examination of race and class across topics — from education to politics and the police to the far right.

Misfits: A Personal Manifesto: This “coming-to-power manifesto” by Michaela Coel — the actress, writer, and creator of I May Destroy You — builds on an inspiring keynote address she delivered at the 2018 Edinburgh International Television Festival about resilience, empathy, storytelling, and growing up in public housing in East London.

What a Time to Be Alone: The Slumflower’s Guide to Why You Are Already Enough: In this illustrated self-help guide, author and influencer Chidera Eggerue, also known as the Slumflower, writes about self-love, empowerment, and creating your own narrative. The book also includes Igbo proverbs from Eggerue’s Nigerian mother.

I recommend David Olusoga’s Black and British: A Forgotten History. It’s a really important book, with new updates on the Windrush scandal and Black Lives Matter from the UK perspective.

—Victoria Jones, UK

Fiction

White Teeth: Published over 20 years ago, Zadie Smith’s debut novel focuses on the lives of two unlikely friends and their families in London. Considered a “modern classic of multicultural Britain,” the book is a window into the immigrant experience.

Girl, Woman, Other: Weaving a dozen narratives about different people across ages, backgrounds, and professions, Bernardine Evaristo examines topics of identity, race, and womanhood in modern Britain.

Love in Colour: This collection of short stories by author Bolu Babalola reimagines ancient love stories and folktales from around the world, from Greek myths to Middle Eastern legends, and centers Black women and strong female characters.

Queenie: This sharp and funny novel by Candice Carty-Williams is about the life of Queenie Jenkins, a mid-twenties British Jamaican woman living in London who’s struggling to find her place in the world.

Such a Fun Age: One night, a supermarket security guard sees a young Black woman, Emira Tucker, in the aisles with a white toddler. The guard accuses Emira of kidnapping, when in reality she’s the babysitter. In this novel, Kiley Reid takes a look at race, class, power dynamics, and privilege.

I’ve greatly valued Zadie Smith’s work. Her novels — especially White Teeth — are well crafted and offer a mix of comedy and realism that often focuses on social class in England. Her essays are things of beauty. She’s worth a read, no matter the month.

Daryl L. L. Houston, USA

Film and Television

Black and British: A Forgotten History: This BBC Two series by David Olusoga, composed of four episodes, looks at the relationship between Britain and people of African origins, slavery, and Black British identity in the 20th century.

Small Axe: In this anthology of five films, 12 Years a Slave filmmaker Steve McQueen brings to life the stories of West Indian immigrants in London from the 1960s to 1980s.

Black Power: A British Story of Resistance: This hour-and-a-half documentary includes interviews with activists involved in Britain’s Black Power movement in the late 1960s. (The BBC’s larger collection of programming for Black History Month is also worth browsing.)

I May Destroy You: Michaela Coel’s recent Emmy-winning drama series is about a promising young writer, Arabella, who is sexually assaulted one night while out with her friends. The show explores consent and trauma, and stars a primarily Black British cast.

Black and Welsh: Cardiff-born filmmaker Liana Stewart brings together people from across Wales to highlight its multiculturalism and to share stories from community members about what it means to be Black and Welsh.

Hair Power: Me and My Afro: Irish writer and broadcaster Emma Dabiri has intimate conversations with both men and women about their hair, digging into how and why Afro and Black hair is an important and complex aspect of the Black experience.

Highlife: This premium reality TV show follows the lives of eight successful, glamorous British West Africans and depicts a different angle of Black life in the UK.

Desmond’s: Originally running from 1989 to 1994, this sitcom was set in a barbershop in Peckham, southeast London, and featured a mostly Black British Guyanese cast.

Blog and website resources

Lean on these resources, tools, and organizations during UK Black History Month — and beyond — to publish content on your site that’s fitting for your audience, or to connect with and collaborate with others.

Stock illustration libraries like Black Illustrations.

Diverse stock photography sites, including free resources like Nappy, Picnoi, and CreateHER Stock, and premium photo collections at TONL, Eye for Ebony, Mocha Stock, and Raw Pixel. (Disabled and Here, a free stock image library with photos of disabled Black, Indigenous, and people of color (BIPOC), also publishes an interview series with disabled BIPOC writers and activists.)

Organizations at the intersection of tech and diversity, like UKBlackTech, which supports diverse innovation and equity, transparency, and representation across the UK; and TechUP Women, a tech training program for people from underrepresented communities.

Teaching resources across age groups, including a Black History Month resource pack, a BBC series of short films for primary and secondary school teachers, and The Times Educational Supplement’s Black experiences hub.

Would you like to recommend a website on WordPress, writing or media by a Black thinker or creator in the UK, or another resource? Tell us in the comments.

[jjpocketbook]

The 6 Best Digital Marketing Companies of 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. 

With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. 

The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. 

Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. 

But, it’s not always easy to find those experts when you need them. 

So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. 

Then, we’re going to talk about what makes them great and what to expect when working with them. 

Let’s get started!

The 6 top digital marketing companies in the world

Digital marketing can be done from anywhere in the world. 

So, it doesn’t matter if you’re living in New York and want to work with a company in Houston. Or living in London interested in an advertising specialist in Australia. 

All this freedom does make it difficult to narrow down your choices. 

But this list is a great place to start. 

1. Neil Patel Digital — Best for content marketing and SEO

Let’s face it — consistent content creation and effective content marketing are the banes of a lot of business’s existence. 

Pair that with constantly evolving search engine algorithms and you have a recipe for burnout and frustration (on top of your every-day to-do’s). 

Thankfully there’s an easier way than staying on top of it on your own. 

Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote. 

We’ve helped businesses like Facebook, Intuit, and Google, as well as small to medium-sized businesses, disrupt their industries with our holistic and authentic approach to content creation and search engine optimization. 

From research to execution to promotion and ongoing optimization, we know a thing or two (or twenty) about helping your brand create the best content for the right people… and putting it in front of them as well.

Your business deserves to be heard and there’s no one more dedicated to making that happen than our team of professional experts equipped with my world-class digital marketing strategies.

Plus, with seven offices around the world, our team is here for you when you need us. 

2. Cubicle Ninjas — Best for brand design and app/website development

You can have the best ideas and products in the world but without a brand that portrays your story and core values, you’re going to have a hard time connecting with your audience. 

But cohesive brand design goes beyond the basics of graphic design best practices and Googling for free information until your eyes gloss over. 

That’s where an experienced specialist comes in and saves the day. 

Cubicle Ninjas uses a strategic combination of design and technology to develop innovative, inspiring, and one-of-a-kind branding design paired with the mobile apps and websites brands need to stand out in our online world. 

They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. 

Cubicle Ninjas believe the best brands encompass visual, written, and interactive elements to create a cohesive customer experience through every stage of their journey from casual visitors to loyal repeat customers. 

Their client-proven process works for businesses and projects of all sizes interested in developing a brand and creative assets that help them tell their story. 

3. Storm Brain — Best for advertising and social media marketing

Social media seemingly changes by the second. 

It feels impossible to keep up with new platforms, updated policies, and ever-changing social media marketing techniques on top of running your business. 

But thankfully, you don’t have to. 

Storm Brain is a digital marketing company specializing in effective advertising campaigns and social media marketing that helps brands of all sizes generate more leads, build brand ambassadors, and make more money with a strong focus on ROI. 

They’ve worked with some big names like Zillow, Ford, and Citi Bank but they also work with smaller brands in a wide variety of industries. 

Storm Brain focuses on planning, creating, and executing both paid and organic social media campaigns that help your audience connect with your brand across social media channels. 

However, they specialize in Facebook and paid social media advertising. 

Their four-step strategic approach centers around your target audience and capitalizes on paid media, owned media, and earned media to ensure your brand is in front of the right people. 

4. Mad Mind — Best for eCommerce development and product branding

As a product-based business, you have different marketing roadblocks than service-based or blogging-based businesses. 

And there are a lot of other branding elements coming into play as well.

Thankfully, Mad Mind is here to help. 

They’re a creative digital marketing studio for both large and small eCommerce brands looking to develop cohesive branding from their website design down to the smallest details of their product packaging. 

Brands like Lyft and Sony Music trust Mad Mind to help them create an impactful brand, attract the right people, and turn them into lifelong paying customers.

Furthermore, they’ve been featured on Shark Tank, The Los Angeles Times, and Vogue. 

From WordPress, WooCommerce, and Shopify development to custom websites and thoughtful eCommerce branding, their team of “marketing geniuses” delivers powerful results and dynamic marketing strategies you can leverage for years to come. 

5. Pop Video — Best for video and visual content marketing

Video and visual content marketing are booming right now. 

But it’s no secret planning, creating, and producing videos feels overwhelming and downright difficult, to say the least. 

The good news is… you don’t have to do it all yourself. 

Pop Video specializes in doing the heavy lifting (read: video creation, execution, repurposing, editing, etc.) for you. 

They know your audience expects more than one-off videos and other types of visual content. And they also believe your business deserves better, as well. They don’t call themselves a “lean, mean, content-generating machine” for nothing. 

Pop Video has partnered with hundreds of brands including Phillips 66, Academy Sports + Outdoors, and Mattress Firm to revolutionize the way their audiences consume and interact with digital content. 

However, they don’t just produce great videos. 

They help you create a library of visual assets by repurposing content as well so you can walk away with all the visual content marketing material you need. 

6. Action Rocket — Best for email marketing and design

There’s a reason 93% of B2B brands use email to distribute the content they create — it works. 

But starting your email list and growing it into a database of raving fans and customers isn’t easy. Most businesses know this and do everything they can to avoid it like the plague. 

Good thing you have another option. 

Action Rocket is an email marketing studio leveraging strategic approaches, creative thinking, and in-depth customer journeys to develop results-driven email marketing campaigns. 

Furthermore, they’ve worked with some huge names you may have heard of like QVC, Unicef, and American Express. 

However, they also work with businesses of all sizes anywhere in the world. 

Action Rocket offers courses, workshops, and training as well as world-class email campaign creation services so you can start leveraging one of the most effective forms of digital marketing for your business. 

7 characteristics that make a great digital marketing company

Now you know my top recommendations. 

So, let’s talk about what makes these digital marketing companies great and what to look for if none of the companies above match what you’re after. These are the key steps in how to pick the right digital marketing agency.

1. A great website and digital marketing strategy

Smart digital marketers understand the importance of having a well-designed website and an effective digital marketing strategy. 

So, it makes sense to expect your digital marketing company to have both, especially if they offer web design or custom development services.

Take a look around their website, sign up for the email list, and peek at their social media profiles to make sure they’re practicing what they preach. 

And if they’re not… move on to a digital marketing company that is.

2. An impressive portfolio

Agencies use their portfolio to show off their best work. 

So, look through their published portfolio pieces to see examples of the types of work they produce for their clients. 

This also gives you an idea of the types of clients they frequently work with. 

Pay close attention to the style and quality of what they do and make sure it closely aligns with what you hope to get out of working with them. 

Furthermore, look at the list of clients they have to see if you recognize any of the names. 

If anything seems off or doesn’t fit what you’re looking for, move on to a digital marketing company that feels like a better fit for you and your business. 

3. Aligned company culture and core values

It’s important to work with companies that value the same things and have a strong company culture you can appreciate to get the results you hope to achieve (without wanting to pull your hair out). 

Do you prefer a creative and collaborative atmosphere or a more rigid and structured approach? 

Look at the words, phrases, and photos they use on their website to get an idea of how they work and make sure it’s a good match to what you’re looking for. 

Some digital marketing companies use humor and playfulness while others are more serious. 

So, decide what type of experience you want to have and find a company that matches that. 

Example: Would you use the word “disruptive” to describe your brand and vision?

4. A diverse team with appropriate specializations

It’s important to hire a digital marketing company with the right team that can deliver the results you’re hoping for. 

If you’re looking for high-end brand design services, make sure they have an experienced team of designers to take on your project. 

Or maybe you’re interested in a custom-coded website. 

Check out that company’s team on their about page (if they have everyone listed there) or on LinkedIn to make sure they have an experienced designer and a coder or developer on staff. 

5. Timely and effective communication

Strong communication is one of the most important parts of a fruitful and beneficial partnership between a company and its digital marketing company. 

So, it’s important to consider their communication skills and overall customer service before hiring them. 

You can do this by evaluating the responses you get and how long it takes for them to respond to your messages and questions before giving them any money. 

This doesn’t always work but if they take weeks to respond to a simple question, consider moving on to someone else. 

6. Realistic promises and proven results

Before scheduling a consultation or reaching out for more information, look through their website to make sure their promises are realistic. 

Furthermore, look to see if you can find any data-driven case studies they have regarding the type of results they regularly produce for their clients. 

If they’re promising unrealistic things and making outlandish claims on their website, that’s a huge red flag. 

Why? Because this means they probably don’t understand how the industry works and they don’t have any actual client results to share. 

7. Real-world client testimonials

93% of consumers turn to customer reviews and testimonials when deciding to buy something. They do this because it helps justify the expense and ensure they’re going to get what they pay for. 

So, you should do the same. 

Keep an eye out for detailed and honest customer reviews or testimonials to give you an insight into what working with the company is like. 

If you can’t find any, they probably haven’t worked with many clients and they may be inexperienced. 

Which… is fine if you’re on a budget. But it’s not fine if you’re looking for the best possible solution for your business. 

What to expect from a great digital marketing company

Now you know what to look for, so let’s talk about what to expect when working or partnering with a digital marketing company.

The details of each phase look different for every business out there. But, the fundamentals remain the same regardless of the company you choose to work with. 

Phase 1: discovery and research

The best digital marketing companies want to learn everything there is to know about your business from top to bottom. 

This usually happens through a series of phone calls/zoom chats and detailed questionnaires so they can get to know you and what you’re looking for. They’ll also do a deep dive into your target market, audience, and competition. 

Phase 2: developing a plan of action

Once they know who you are and what you’re looking for, they’ll work with you to develop a detailed timeline and plan of attack to get the job done well and on time. 

Phase 3: executing the plan of attack

Once everyone agrees on the plan, it’s time to start executing. 

Your digital marketing company will work through the process of creating and finalizing everything you both agreed to during phase 2. 

This includes building infrastructure, creatives, ongoing strategies, and anything else you need to achieve the results you’re after. Again, this looks different for different types of projects and the company you’re working with. 

Depending on the complexity of your project, this could take anywhere from a few days to several months (or even a few years depending on the type of partnership). 

Phase 4: results and offboarding

After everything is complete, good digital marketing companies will walk you through the results and outcomes you achieved by working together. 

From there, you’ll discuss the next steps and how to move forward on your own (or what happens next if your partnership isn’t over).

Digital marketing = long-term relationships and results

Investing in digital marketing is a huge step in the right direction for your business. But, these strategies don’t return results overnight and they generally tend to ramp up over time. 

So, expect a long-term relationship with your digital marketing company.

The longer you work with them, the more fine-tuned they are to your needs, and the quicker they can get to work producing even better long-term results for you and your business. 

So, whether you choose one of my top recommendations or scout out your own, use the tips and best practices we talked about to make a smart, educated decision… like the future of your business depends on it. 

Because it does!

Have you worked with any digital marketing companies recently? How did it go and did you get the results you hoped for?

The post The 6 Best Digital Marketing Companies of 2020 appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/digital-marketing-companies/ via https://neilpatel.com

The original post, The 6 Best Digital Marketing Companies of 2020, has been shared from https://imtrainingparadise.wordpress.com/2020/08/14/the-6-best-digital-marketing-companies-of-2020/ via https://imtrainingparadise.wordpress.com

[jimmyjohnsmnm]

The 6 Best Digital Marketing Companies of 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. 

With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. 

The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. 

Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. 

But, it’s not always easy to find those experts when you need them. 

So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. 

Then, we’re going to talk about what makes them great and what to expect when working with them. 

Let’s get started!

The 6 top digital marketing companies in the world

Digital marketing can be done from anywhere in the world. 

So, it doesn’t matter if you’re living in New York and want to work with a company in Houston. Or living in London interested in an advertising specialist in Australia. 

All this freedom does make it difficult to narrow down your choices. 

But this list is a great place to start. 

1. Neil Patel Digital — Best for content marketing and SEO

Let’s face it — consistent content creation and effective content marketing are the banes of a lot of business’s existence. 

Pair that with constantly evolving search engine algorithms and you have a recipe for burnout and frustration (on top of your every-day to-do’s). 

Thankfully there’s an easier way than staying on top of it on your own. 

Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote. 

We’ve helped businesses like Facebook, Intuit, and Google, as well as small to medium-sized businesses, disrupt their industries with our holistic and authentic approach to content creation and search engine optimization. 

From research to execution to promotion and ongoing optimization, we know a thing or two (or twenty) about helping your brand create the best content for the right people… and putting it in front of them as well.

Your business deserves to be heard and there’s no one more dedicated to making that happen than our team of professional experts equipped with my world-class digital marketing strategies.

Plus, with seven offices around the world, our team is here for you when you need us. 

2. Cubicle Ninjas — Best for brand design and app/website development

You can have the best ideas and products in the world but without a brand that portrays your story and core values, you’re going to have a hard time connecting with your audience. 

But cohesive brand design goes beyond the basics of graphic design best practices and Googling for free information until your eyes gloss over. 

That’s where an experienced specialist comes in and saves the day. 

Cubicle Ninjas uses a strategic combination of design and technology to develop innovative, inspiring, and one-of-a-kind branding design paired with the mobile apps and websites brands need to stand out in our online world. 

They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. 

Cubicle Ninjas believe the best brands encompass visual, written, and interactive elements to create a cohesive customer experience through every stage of their journey from casual visitors to loyal repeat customers. 

Their client-proven process works for businesses and projects of all sizes interested in developing a brand and creative assets that help them tell their story. 

3. Storm Brain — Best for advertising and social media marketing

Social media seemingly changes by the second. 

It feels impossible to keep up with new platforms, updated policies, and ever-changing social media marketing techniques on top of running your business. 

But thankfully, you don’t have to. 

Storm Brain is a digital marketing company specializing in effective advertising campaigns and social media marketing that helps brands of all sizes generate more leads, build brand ambassadors, and make more money with a strong focus on ROI. 

They’ve worked with some big names like Zillow, Ford, and Citi Bank but they also work with smaller brands in a wide variety of industries. 

Storm Brain focuses on planning, creating, and executing both paid and organic social media campaigns that help your audience connect with your brand across social media channels. 

However, they specialize in Facebook and paid social media advertising. 

Their four-step strategic approach centers around your target audience and capitalizes on paid media, owned media, and earned media to ensure your brand is in front of the right people. 

4. Mad Mind — Best for eCommerce development and product branding

As a product-based business, you have different marketing roadblocks than service-based or blogging-based businesses. 

And there are a lot of other branding elements coming into play as well.

Thankfully, Mad Mind is here to help. 

They’re a creative digital marketing studio for both large and small eCommerce brands looking to develop cohesive branding from their website design down to the smallest details of their product packaging. 

Brands like Lyft and Sony Music trust Mad Mind to help them create an impactful brand, attract the right people, and turn them into lifelong paying customers.

Furthermore, they’ve been featured on Shark Tank, The Los Angeles Times, and Vogue. 

From WordPress, WooCommerce, and Shopify development to custom websites and thoughtful eCommerce branding, their team of “marketing geniuses” delivers powerful results and dynamic marketing strategies you can leverage for years to come. 

5. Pop Video — Best for video and visual content marketing

Video and visual content marketing are booming right now. 

But it’s no secret planning, creating, and producing videos feels overwhelming and downright difficult, to say the least. 

The good news is… you don’t have to do it all yourself. 

Pop Video specializes in doing the heavy lifting (read: video creation, execution, repurposing, editing, etc.) for you. 

They know your audience expects more than one-off videos and other types of visual content. And they also believe your business deserves better, as well. They don’t call themselves a “lean, mean, content-generating machine” for nothing. 

Pop Video has partnered with hundreds of brands including Phillips 66, Academy Sports + Outdoors, and Mattress Firm to revolutionize the way their audiences consume and interact with digital content. 

However, they don’t just produce great videos. 

They help you create a library of visual assets by repurposing content as well so you can walk away with all the visual content marketing material you need. 

6. Action Rocket — Best for email marketing and design

There’s a reason 93% of B2B brands use email to distribute the content they create — it works. 

But starting your email list and growing it into a database of raving fans and customers isn’t easy. Most businesses know this and do everything they can to avoid it like the plague. 

Good thing you have another option. 

Action Rocket is an email marketing studio leveraging strategic approaches, creative thinking, and in-depth customer journeys to develop results-driven email marketing campaigns. 

Furthermore, they’ve worked with some huge names you may have heard of like QVC, Unicef, and American Express. 

However, they also work with businesses of all sizes anywhere in the world. 

Action Rocket offers courses, workshops, and training as well as world-class email campaign creation services so you can start leveraging one of the most effective forms of digital marketing for your business. 

7 characteristics that make a great digital marketing company

Now you know my top recommendations. 

So, let’s talk about what makes these digital marketing companies great and what to look for if none of the companies above match what you’re after. These are the key steps in how to pick the right digital marketing agency.

1. A great website and digital marketing strategy

Smart digital marketers understand the importance of having a well-designed website and an effective digital marketing strategy. 

So, it makes sense to expect your digital marketing company to have both, especially if they offer web design or custom development services.

Take a look around their website, sign up for the email list, and peek at their social media profiles to make sure they’re practicing what they preach. 

And if they’re not… move on to a digital marketing company that is.

2. An impressive portfolio

Agencies use their portfolio to show off their best work. 

So, look through their published portfolio pieces to see examples of the types of work they produce for their clients. 

This also gives you an idea of the types of clients they frequently work with. 

Pay close attention to the style and quality of what they do and make sure it closely aligns with what you hope to get out of working with them. 

Furthermore, look at the list of clients they have to see if you recognize any of the names. 

If anything seems off or doesn’t fit what you’re looking for, move on to a digital marketing company that feels like a better fit for you and your business. 

3. Aligned company culture and core values

It’s important to work with companies that value the same things and have a strong company culture you can appreciate to get the results you hope to achieve (without wanting to pull your hair out). 

Do you prefer a creative and collaborative atmosphere or a more rigid and structured approach? 

Look at the words, phrases, and photos they use on their website to get an idea of how they work and make sure it’s a good match to what you’re looking for. 

Some digital marketing companies use humor and playfulness while others are more serious. 

So, decide what type of experience you want to have and find a company that matches that. 

Example: Would you use the word “disruptive” to describe your brand and vision?

4. A diverse team with appropriate specializations

It’s important to hire a digital marketing company with the right team that can deliver the results you’re hoping for. 

If you’re looking for high-end brand design services, make sure they have an experienced team of designers to take on your project. 

Or maybe you’re interested in a custom-coded website. 

Check out that company’s team on their about page (if they have everyone listed there) or on LinkedIn to make sure they have an experienced designer and a coder or developer on staff. 

5. Timely and effective communication

Strong communication is one of the most important parts of a fruitful and beneficial partnership between a company and its digital marketing company. 

So, it’s important to consider their communication skills and overall customer service before hiring them. 

You can do this by evaluating the responses you get and how long it takes for them to respond to your messages and questions before giving them any money. 

This doesn’t always work but if they take weeks to respond to a simple question, consider moving on to someone else. 

6. Realistic promises and proven results

Before scheduling a consultation or reaching out for more information, look through their website to make sure their promises are realistic. 

Furthermore, look to see if you can find any data-driven case studies they have regarding the type of results they regularly produce for their clients. 

If they’re promising unrealistic things and making outlandish claims on their website, that’s a huge red flag. 

Why? Because this means they probably don’t understand how the industry works and they don’t have any actual client results to share. 

7. Real-world client testimonials

93% of consumers turn to customer reviews and testimonials when deciding to buy something. They do this because it helps justify the expense and ensure they’re going to get what they pay for. 

So, you should do the same. 

Keep an eye out for detailed and honest customer reviews or testimonials to give you an insight into what working with the company is like. 

If you can’t find any, they probably haven’t worked with many clients and they may be inexperienced. 

Which… is fine if you’re on a budget. But it’s not fine if you’re looking for the best possible solution for your business. 

What to expect from a great digital marketing company

Now you know what to look for, so let’s talk about what to expect when working or partnering with a digital marketing company.

The details of each phase look different for every business out there. But, the fundamentals remain the same regardless of the company you choose to work with. 

Phase 1: discovery and research

The best digital marketing companies want to learn everything there is to know about your business from top to bottom. 

This usually happens through a series of phone calls/zoom chats and detailed questionnaires so they can get to know you and what you’re looking for. They’ll also do a deep dive into your target market, audience, and competition. 

Phase 2: developing a plan of action

Once they know who you are and what you’re looking for, they’ll work with you to develop a detailed timeline and plan of attack to get the job done well and on time. 

Phase 3: executing the plan of attack

Once everyone agrees on the plan, it’s time to start executing. 

Your digital marketing company will work through the process of creating and finalizing everything you both agreed to during phase 2. 

This includes building infrastructure, creatives, ongoing strategies, and anything else you need to achieve the results you’re after. Again, this looks different for different types of projects and the company you’re working with. 

Depending on the complexity of your project, this could take anywhere from a few days to several months (or even a few years depending on the type of partnership). 

Phase 4: results and offboarding

After everything is complete, good digital marketing companies will walk you through the results and outcomes you achieved by working together. 

From there, you’ll discuss the next steps and how to move forward on your own (or what happens next if your partnership isn’t over).

Digital marketing = long-term relationships and results

Investing in digital marketing is a huge step in the right direction for your business. But, these strategies don’t return results overnight and they generally tend to ramp up over time. 

So, expect a long-term relationship with your digital marketing company.

The longer you work with them, the more fine-tuned they are to your needs, and the quicker they can get to work producing even better long-term results for you and your business. 

So, whether you choose one of my top recommendations or scout out your own, use the tips and best practices we talked about to make a smart, educated decision… like the future of your business depends on it. 

Because it does!

Have you worked with any digital marketing companies recently? How did it go and did you get the results you hoped for?

The post The 6 Best Digital Marketing Companies of 2020 appeared first on Neil Patel.

Original content source: https://ift.tt/33XFl8w via https://neilpatel.com The post, The 6 Best Digital Marketing Companies of 2020, has been shared from https://ift.tt/30VBeHS via https://ift.tt/2r0Go64

[webzent]

Unlocking the Potential of WordPress Website Development in Houston

Why Choose WordPress Website Development in Houston?

WordPress is the most popular content management system (CMS) globally, powering over 40% of all websites on the internet. Its popularity stems from its ease of use, scalability, and the vast array of plugins and themes available, making it a go-to choice for businesses of all sizes. In Houston, the demand for WordPress website development is on the rise as companies seek to enhance their digital presence with robust and customizable solutions.

The Benefits of Dynamic WordPress Website Development in Houston

A dynamic WordPress website offers more than just a static online presence. It provides businesses with a platform that can evolve and adapt to their changing needs. Dynamic websites are interactive, allowing for real-time updates, user engagement, and seamless integration with social media platforms and third-party services.

Houston businesses opting for dynamic WordPress website development benefit from:

Customizable Design: Tailor your website’s appearance and functionality to match your brand’s identity.

SEO-Friendly: WordPress is built with search engine optimization (SEO) in mind, helping your site rank higher on search engines.

Mobile Responsiveness: Ensure your website looks great on all devices, from desktops to smartphones.

E-commerce Capabilities: Easily integrate e-commerce functionalities to sell products and services online.

Scalability: As your business grows, your WordPress site can scale to meet increased traffic and content demands.

Choosing the Right WordPress Development Partner in Houston

To fully leverage the benefits of WordPress website development in Houston, it’s crucial to partner with a development team that understands your business goals and has the expertise to deliver a website that meets your needs. Look for developers who offer comprehensive services, including website design, development, SEO, and ongoing support.

By investing in dynamic WordPress website development in Houston, businesses can create a powerful online presence that not only attracts visitors but also converts them into loyal customers. Whether you’re looking to build a new website from scratch or revamp an existing one, WordPress offers the tools and flexibility to make your vision a reality.

[marketingcomcaio]

The 6 Best Digital Marketing Companies of 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. 

With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. 

The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. 

Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. 

But, it’s not always easy to find those experts when you need them. 

So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. 

Then, we’re going to talk about what makes them great and what to expect when working with them. 

Let’s get started!

The 6 top digital marketing companies in the world

Digital marketing can be done from anywhere in the world. 

So, it doesn’t matter if you’re living in New York and want to work with a company in Houston. Or living in London interested in an advertising specialist in Australia. 

All this freedom does make it difficult to narrow down your choices. 

But this list is a great place to start. 

1. Neil Patel Digital — Best for content marketing and SEO

Let’s face it — consistent content creation and effective content marketing are the banes of a lot of business’s existence. 

Pair that with constantly evolving search engine algorithms and you have a recipe for burnout and frustration (on top of your every-day to-do’s). 

Thankfully there’s an easier way than staying on top of it on your own. 

Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote. 

We’ve helped businesses like Facebook, Intuit, and Google, as well as small to medium-sized businesses, disrupt their industries with our holistic and authentic approach to content creation and search engine optimization. 

From research to execution to promotion and ongoing optimization, we know a thing or two (or twenty) about helping your brand create the best content for the right people… and putting it in front of them as well.

Your business deserves to be heard and there’s no one more dedicated to making that happen than our team of professional experts equipped with my world-class digital marketing strategies.

Plus, with seven offices around the world, our team is here for you when you need us. 

2. Cubicle Ninjas — Best for brand design and app/website development

You can have the best ideas and products in the world but without a brand that portrays your story and core values, you’re going to have a hard time connecting with your audience. 

But cohesive brand design goes beyond the basics of graphic design best practices and Googling for free information until your eyes gloss over. 

That’s where an experienced specialist comes in and saves the day. 

Cubicle Ninjas uses a strategic combination of design and technology to develop innovative, inspiring, and one-of-a-kind branding design paired with the mobile apps and websites brands need to stand out in our online world. 

They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. 

Cubicle Ninjas believe the best brands encompass visual, written, and interactive elements to create a cohesive customer experience through every stage of their journey from casual visitors to loyal repeat customers. 

Their client-proven process works for businesses and projects of all sizes interested in developing a brand and creative assets that help them tell their story. 

3. Storm Brain — Best for advertising and social media marketing

Social media seemingly changes by the second. 

It feels impossible to keep up with new platforms, updated policies, and ever-changing social media marketing techniques on top of running your business. 

But thankfully, you don’t have to. 

Storm Brain is a digital marketing company specializing in effective advertising campaigns and social media marketing that helps brands of all sizes generate more leads, build brand ambassadors, and make more money with a strong focus on ROI. 

They’ve worked with some big names like Zillow, Ford, and Citi Bank but they also work with smaller brands in a wide variety of industries. 

Storm Brain focuses on planning, creating, and executing both paid and organic social media campaigns that help your audience connect with your brand across social media channels. 

However, they specialize in Facebook and paid social media advertising. 

Their four-step strategic approach centers around your target audience and capitalizes on paid media, owned media, and earned media to ensure your brand is in front of the right people. 

4. Mad Mind — Best for eCommerce development and product branding

As a product-based business, you have different marketing roadblocks than service-based or blogging-based businesses. 

And there are a lot of other branding elements coming into play as well.

Thankfully, Mad Mind is here to help. 

They’re a creative digital marketing studio for both large and small eCommerce brands looking to develop cohesive branding from their website design down to the smallest details of their product packaging. 

Brands like Lyft and Sony Music trust Mad Mind to help them create an impactful brand, attract the right people, and turn them into lifelong paying customers.

Furthermore, they’ve been featured on Shark Tank, The Los Angeles Times, and Vogue. 

From WordPress, WooCommerce, and Shopify development to custom websites and thoughtful eCommerce branding, their team of “marketing geniuses” delivers powerful results and dynamic marketing strategies you can leverage for years to come. 

5. Pop Video — Best for video and visual content marketing

Video and visual content marketing are booming right now. 

But it’s no secret planning, creating, and producing videos feels overwhelming and downright difficult, to say the least. 

The good news is… you don’t have to do it all yourself. 

Pop Video specializes in doing the heavy lifting (read: video creation, execution, repurposing, editing, etc.) for you. 

They know your audience expects more than one-off videos and other types of visual content. And they also believe your business deserves better, as well. They don’t call themselves a “lean, mean, content-generating machine” for nothing. 

Pop Video has partnered with hundreds of brands including Phillips 66, Academy Sports + Outdoors, and Mattress Firm to revolutionize the way their audiences consume and interact with digital content. 

However, they don’t just produce great videos. 

They help you create a library of visual assets by repurposing content as well so you can walk away with all the visual content marketing material you need. 

6. Action Rocket — Best for email marketing and design

There’s a reason 93% of B2B brands use email to distribute the content they create — it works. 

But starting your email list and growing it into a database of raving fans and customers isn’t easy. Most businesses know this and do everything they can to avoid it like the plague. 

Good thing you have another option. 

Action Rocket is an email marketing studio leveraging strategic approaches, creative thinking, and in-depth customer journeys to develop results-driven email marketing campaigns. 

Furthermore, they’ve worked with some huge names you may have heard of like QVC, Unicef, and American Express. 

However, they also work with businesses of all sizes anywhere in the world. 

Action Rocket offers courses, workshops, and training as well as world-class email campaign creation services so you can start leveraging one of the most effective forms of digital marketing for your business. 

7 characteristics that make a great digital marketing company

Now you know my top recommendations. 

So, let’s talk about what makes these digital marketing companies great and what to look for if none of the companies above match what you’re after. These are the key steps in how to pick the right digital marketing agency.

1. A great website and digital marketing strategy

Smart digital marketers understand the importance of having a well-designed website and an effective digital marketing strategy. 

So, it makes sense to expect your digital marketing company to have both, especially if they offer web design or custom development services.

Take a look around their website, sign up for the email list, and peek at their social media profiles to make sure they’re practicing what they preach. 

And if they’re not… move on to a digital marketing company that is.

2. An impressive portfolio

Agencies use their portfolio to show off their best work. 

So, look through their published portfolio pieces to see examples of the types of work they produce for their clients. 

This also gives you an idea of the types of clients they frequently work with. 

Pay close attention to the style and quality of what they do and make sure it closely aligns with what you hope to get out of working with them. 

Furthermore, look at the list of clients they have to see if you recognize any of the names. 

If anything seems off or doesn’t fit what you’re looking for, move on to a digital marketing company that feels like a better fit for you and your business. 

3. Aligned company culture and core values

It’s important to work with companies that value the same things and have a strong company culture you can appreciate to get the results you hope to achieve (without wanting to pull your hair out). 

Do you prefer a creative and collaborative atmosphere or a more rigid and structured approach? 

Look at the words, phrases, and photos they use on their website to get an idea of how they work and make sure it’s a good match to what you’re looking for. 

Some digital marketing companies use humor and playfulness while others are more serious. 

So, decide what type of experience you want to have and find a company that matches that. 

Example: Would you use the word “disruptive” to describe your brand and vision?

4. A diverse team with appropriate specializations

It’s important to hire a digital marketing company with the right team that can deliver the results you’re hoping for. 

If you’re looking for high-end brand design services, make sure they have an experienced team of designers to take on your project. 

Or maybe you’re interested in a custom-coded website. 

Check out that company’s team on their about page (if they have everyone listed there) or on LinkedIn to make sure they have an experienced designer and a coder or developer on staff. 

5. Timely and effective communication

Strong communication is one of the most important parts of a fruitful and beneficial partnership between a company and its digital marketing company. 

So, it’s important to consider their communication skills and overall customer service before hiring them. 

You can do this by evaluating the responses you get and how long it takes for them to respond to your messages and questions before giving them any money. 

This doesn’t always work but if they take weeks to respond to a simple question, consider moving on to someone else. 

6. Realistic promises and proven results

Before scheduling a consultation or reaching out for more information, look through their website to make sure their promises are realistic. 

Furthermore, look to see if you can find any data-driven case studies they have regarding the type of results they regularly produce for their clients. 

If they’re promising unrealistic things and making outlandish claims on their website, that’s a huge red flag. 

Why? Because this means they probably don’t understand how the industry works and they don’t have any actual client results to share. 

7. Real-world client testimonials

93% of consumers turn to customer reviews and testimonials when deciding to buy something. They do this because it helps justify the expense and ensure they’re going to get what they pay for. 

So, you should do the same. 

Keep an eye out for detailed and honest customer reviews or testimonials to give you an insight into what working with the company is like. 

If you can’t find any, they probably haven’t worked with many clients and they may be inexperienced. 

Which… is fine if you’re on a budget. But it’s not fine if you’re looking for the best possible solution for your business. 

What to expect from a great digital marketing company

Now you know what to look for, so let’s talk about what to expect when working or partnering with a digital marketing company.

The details of each phase look different for every business out there. But, the fundamentals remain the same regardless of the company you choose to work with. 

Phase 1: discovery and research

The best digital marketing companies want to learn everything there is to know about your business from top to bottom. 

This usually happens through a series of phone calls/zoom chats and detailed questionnaires so they can get to know you and what you’re looking for. They’ll also do a deep dive into your target market, audience, and competition. 

Phase 2: developing a plan of action

Once they know who you are and what you’re looking for, they’ll work with you to develop a detailed timeline and plan of attack to get the job done well and on time. 

Phase 3: executing the plan of attack

Once everyone agrees on the plan, it’s time to start executing. 

Your digital marketing company will work through the process of creating and finalizing everything you both agreed to during phase 2. 

This includes building infrastructure, creatives, ongoing strategies, and anything else you need to achieve the results you’re after. Again, this looks different for different types of projects and the company you’re working with. 

Depending on the complexity of your project, this could take anywhere from a few days to several months (or even a few years depending on the type of partnership). 

Phase 4: results and offboarding

After everything is complete, good digital marketing companies will walk you through the results and outcomes you achieved by working together. 

From there, you’ll discuss the next steps and how to move forward on your own (or what happens next if your partnership isn’t over).

Digital marketing = long-term relationships and results

Investing in digital marketing is a huge step in the right direction for your business. But, these strategies don’t return results overnight and they generally tend to ramp up over time. 

So, expect a long-term relationship with your digital marketing company.

The longer you work with them, the more fine-tuned they are to your needs, and the quicker they can get to work producing even better long-term results for you and your business. 

So, whether you choose one of my top recommendations or scout out your own, use the tips and best practices we talked about to make a smart, educated decision… like the future of your business depends on it. 

Because it does!

Have you worked with any digital marketing companies recently? How did it go and did you get the results you hoped for?

The post The 6 Best Digital Marketing Companies of 2020 appeared first on Neil Patel.

The 6 Best Digital Marketing Companies of 2020 Publicado primeiro em https://neilpatel.com

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The 6 Best Digital Marketing Companies of 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. 

With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. 

The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. 

Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. 

But, it’s not always easy to find those experts when you need them. 

So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. 

Then, we’re going to talk about what makes them great and what to expect when working with them. 

Let’s get started!

The 6 top digital marketing companies in the world

Digital marketing can be done from anywhere in the world. 

So, it doesn’t matter if you’re living in New York and want to work with a company in Houston. Or living in London interested in an advertising specialist in Australia. 

All this freedom does make it difficult to narrow down your choices. 

But this list is a great place to start. 

1. Neil Patel Digital — Best for content marketing and SEO

Let’s face it — consistent content creation and effective content marketing are the banes of a lot of business’s existence. 

Pair that with constantly evolving search engine algorithms and you have a recipe for burnout and frustration (on top of your every-day to-do’s). 

Thankfully there’s an easier way than staying on top of it on your own. 

Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote. 

We’ve helped businesses like Facebook, Intuit, and Google, as well as small to medium-sized businesses, disrupt their industries with our holistic and authentic approach to content creation and search engine optimization. 

From research to execution to promotion and ongoing optimization, we know a thing or two (or twenty) about helping your brand create the best content for the right people… and putting it in front of them as well.

Your business deserves to be heard and there’s no one more dedicated to making that happen than our team of professional experts equipped with my world-class digital marketing strategies.

Plus, with seven offices around the world, our team is here for you when you need us. 

2. Cubicle Ninjas — Best for brand design and app/website development

You can have the best ideas and products in the world but without a brand that portrays your story and core values, you’re going to have a hard time connecting with your audience. 

But cohesive brand design goes beyond the basics of graphic design best practices and Googling for free information until your eyes gloss over. 

That’s where an experienced specialist comes in and saves the day. 

Cubicle Ninjas uses a strategic combination of design and technology to develop innovative, inspiring, and one-of-a-kind branding design paired with the mobile apps and websites brands need to stand out in our online world. 

They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. 

Cubicle Ninjas believe the best brands encompass visual, written, and interactive elements to create a cohesive customer experience through every stage of their journey from casual visitors to loyal repeat customers. 

Their client-proven process works for businesses and projects of all sizes interested in developing a brand and creative assets that help them tell their story. 

3. Storm Brain — Best for advertising and social media marketing

Social media seemingly changes by the second. 

It feels impossible to keep up with new platforms, updated policies, and ever-changing social media marketing techniques on top of running your business. 

But thankfully, you don’t have to. 

Storm Brain is a digital marketing company specializing in effective advertising campaigns and social media marketing that helps brands of all sizes generate more leads, build brand ambassadors, and make more money with a strong focus on ROI. 

They’ve worked with some big names like Zillow, Ford, and Citi Bank but they also work with smaller brands in a wide variety of industries. 

Storm Brain focuses on planning, creating, and executing both paid and organic social media campaigns that help your audience connect with your brand across social media channels. 

However, they specialize in Facebook and paid social media advertising. 

Their four-step strategic approach centers around your target audience and capitalizes on paid media, owned media, and earned media to ensure your brand is in front of the right people. 

4. Mad Mind — Best for eCommerce development and product branding

As a product-based business, you have different marketing roadblocks than service-based or blogging-based businesses. 

And there are a lot of other branding elements coming into play as well.

Thankfully, Mad Mind is here to help. 

They’re a creative digital marketing studio for both large and small eCommerce brands looking to develop cohesive branding from their website design down to the smallest details of their product packaging. 

Brands like Lyft and Sony Music trust Mad Mind to help them create an impactful brand, attract the right people, and turn them into lifelong paying customers.

Furthermore, they’ve been featured on Shark Tank, The Los Angeles Times, and Vogue. 

From WordPress, WooCommerce, and Shopify development to custom websites and thoughtful eCommerce branding, their team of “marketing geniuses” delivers powerful results and dynamic marketing strategies you can leverage for years to come. 

5. Pop Video — Best for video and visual content marketing

Video and visual content marketing are booming right now. 

But it’s no secret planning, creating, and producing videos feels overwhelming and downright difficult, to say the least. 

The good news is… you don’t have to do it all yourself. 

Pop Video specializes in doing the heavy lifting (read: video creation, execution, repurposing, editing, etc.) for you. 

They know your audience expects more than one-off videos and other types of visual content. And they also believe your business deserves better, as well. They don’t call themselves a “lean, mean, content-generating machine” for nothing. 

Pop Video has partnered with hundreds of brands including Phillips 66, Academy Sports + Outdoors, and Mattress Firm to revolutionize the way their audiences consume and interact with digital content. 

However, they don’t just produce great videos. 

They help you create a library of visual assets by repurposing content as well so you can walk away with all the visual content marketing material you need. 

6. Action Rocket — Best for email marketing and design

There’s a reason 93% of B2B brands use email to distribute the content they create — it works. 

But starting your email list and growing it into a database of raving fans and customers isn’t easy. Most businesses know this and do everything they can to avoid it like the plague. 

Good thing you have another option. 

Action Rocket is an email marketing studio leveraging strategic approaches, creative thinking, and in-depth customer journeys to develop results-driven email marketing campaigns. 

Furthermore, they’ve worked with some huge names you may have heard of like QVC, Unicef, and American Express. 

However, they also work with businesses of all sizes anywhere in the world. 

Action Rocket offers courses, workshops, and training as well as world-class email campaign creation services so you can start leveraging one of the most effective forms of digital marketing for your business. 

7 characteristics that make a great digital marketing company

Now you know my top recommendations. 

So, let’s talk about what makes these digital marketing companies great and what to look for if none of the companies above match what you’re after. These are the key steps in how to pick the right digital marketing agency.

1. A great website and digital marketing strategy

Smart digital marketers understand the importance of having a well-designed website and an effective digital marketing strategy. 

So, it makes sense to expect your digital marketing company to have both, especially if they offer web design or custom development services.

Take a look around their website, sign up for the email list, and peek at their social media profiles to make sure they’re practicing what they preach. 

And if they’re not… move on to a digital marketing company that is.

2. An impressive portfolio

Agencies use their portfolio to show off their best work. 

So, look through their published portfolio pieces to see examples of the types of work they produce for their clients. 

This also gives you an idea of the types of clients they frequently work with. 

Pay close attention to the style and quality of what they do and make sure it closely aligns with what you hope to get out of working with them. 

Furthermore, look at the list of clients they have to see if you recognize any of the names. 

If anything seems off or doesn’t fit what you’re looking for, move on to a digital marketing company that feels like a better fit for you and your business. 

3. Aligned company culture and core values

It’s important to work with companies that value the same things and have a strong company culture you can appreciate to get the results you hope to achieve (without wanting to pull your hair out). 

Do you prefer a creative and collaborative atmosphere or a more rigid and structured approach? 

Look at the words, phrases, and photos they use on their website to get an idea of how they work and make sure it’s a good match to what you’re looking for. 

Some digital marketing companies use humor and playfulness while others are more serious. 

So, decide what type of experience you want to have and find a company that matches that. 

Example: Would you use the word “disruptive” to describe your brand and vision?

4. A diverse team with appropriate specializations

It’s important to hire a digital marketing company with the right team that can deliver the results you’re hoping for. 

If you’re looking for high-end brand design services, make sure they have an experienced team of designers to take on your project. 

Or maybe you’re interested in a custom-coded website. 

Check out that company’s team on their about page (if they have everyone listed there) or on LinkedIn to make sure they have an experienced designer and a coder or developer on staff. 

5. Timely and effective communication

Strong communication is one of the most important parts of a fruitful and beneficial partnership between a company and its digital marketing company. 

So, it’s important to consider their communication skills and overall customer service before hiring them. 

You can do this by evaluating the responses you get and how long it takes for them to respond to your messages and questions before giving them any money. 

This doesn’t always work but if they take weeks to respond to a simple question, consider moving on to someone else. 

6. Realistic promises and proven results

Before scheduling a consultation or reaching out for more information, look through their website to make sure their promises are realistic. 

Furthermore, look to see if you can find any data-driven case studies they have regarding the type of results they regularly produce for their clients. 

If they’re promising unrealistic things and making outlandish claims on their website, that’s a huge red flag. 

Why? Because this means they probably don’t understand how the industry works and they don’t have any actual client results to share. 

7. Real-world client testimonials

93% of consumers turn to customer reviews and testimonials when deciding to buy something. They do this because it helps justify the expense and ensure they’re going to get what they pay for. 

So, you should do the same. 

Keep an eye out for detailed and honest customer reviews or testimonials to give you an insight into what working with the company is like. 

If you can’t find any, they probably haven’t worked with many clients and they may be inexperienced. 

Which… is fine if you’re on a budget. But it’s not fine if you’re looking for the best possible solution for your business. 

What to expect from a great digital marketing company

Now you know what to look for, so let’s talk about what to expect when working or partnering with a digital marketing company.

The details of each phase look different for every business out there. But, the fundamentals remain the same regardless of the company you choose to work with. 

Phase 1: discovery and research

The best digital marketing companies want to learn everything there is to know about your business from top to bottom. 

This usually happens through a series of phone calls/zoom chats and detailed questionnaires so they can get to know you and what you’re looking for. They’ll also do a deep dive into your target market, audience, and competition. 

Phase 2: developing a plan of action

Once they know who you are and what you’re looking for, they’ll work with you to develop a detailed timeline and plan of attack to get the job done well and on time. 

Phase 3: executing the plan of attack

Once everyone agrees on the plan, it’s time to start executing. 

Your digital marketing company will work through the process of creating and finalizing everything you both agreed to during phase 2. 

This includes building infrastructure, creatives, ongoing strategies, and anything else you need to achieve the results you’re after. Again, this looks different for different types of projects and the company you’re working with. 

Depending on the complexity of your project, this could take anywhere from a few days to several months (or even a few years depending on the type of partnership). 

Phase 4: results and offboarding

After everything is complete, good digital marketing companies will walk you through the results and outcomes you achieved by working together. 

From there, you’ll discuss the next steps and how to move forward on your own (or what happens next if your partnership isn’t over).

Digital marketing = long-term relationships and results

Investing in digital marketing is a huge step in the right direction for your business. But, these strategies don’t return results overnight and they generally tend to ramp up over time. 

So, expect a long-term relationship with your digital marketing company.

The longer you work with them, the more fine-tuned they are to your needs, and the quicker they can get to work producing even better long-term results for you and your business. 

So, whether you choose one of my top recommendations or scout out your own, use the tips and best practices we talked about to make a smart, educated decision… like the future of your business depends on it. 

Because it does!

Have you worked with any digital marketing companies recently? How did it go and did you get the results you hoped for?

The post The 6 Best Digital Marketing Companies of 2020 appeared first on Neil Patel.

Original content source: https://neilpatel.com/blog/digital-marketing-companies/ via https://neilpatel.com

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BrainStation Discusses Content Strategy with Industry Leaders

Growing your digital presence now requires the right content mix to both attract and retain your audience. BrainStation is going to be holding a webinar to discuss content strategy with industry leaders.

The panel discussion, titled, “The New Rules of Marketing: Creating Stand-Out Content” is going to bring digital marketing leaders from LinkedIn, Chobani, La Colombe, and Unbounce together so they can share their expertise. They will address:

Tips for creating branded content in a digital-first era

Brand building vs. performance marketing

Top performing content types

What new platforms are worth experimenting with

How to match channels/tactics with your marketing goals

How to use data to inform and measure campaigns

This free event will take place on September 17, 2020 from 8:00 pm – 9:00 pm GMT+3. So click the red button and register to get some valuable insights from digital marketing experts.

  Register Now

Featured Events, Contests and Awards

Educational Webinar: Elements of Website Design September 9, 2020, Online

Join us to learn about fonts, color schemes, and gain a basic understanding of visual hierarchy.

Educational Webinar: Converting Visitors to Leads September 16, 2020, Online

Learn best practices for optimizing webforms and CTAs in order to maximize the number of visitor conversions on their site.

Free Webinar | New Rules of Marketing: Creating Stand-Out Content September 17, 2020, Online

Join us for a panel discussion with digital marketing leaders from LinkedIn, Chobani, La Colombe, and Unbounce on their content strategies, the ideal content mix, and their top tips for finding, growing, and engaging digital audiences. #BrainStation

Getting Started with Zoho One September 23, 2020, Online

In this presentation, we will walk through an overview of Zoho One using real case studies from Zoho customers to demonstrate different ways Zoho One can support your business.

Small Business Expo 2020 – PHILADELPHIA October 28, 2020, Philadelphia, PA

Small Business Expo is a FREE one-day event to attend for small businesses to network, attend great business-growth workshops, build new business relationships, exchange ideas, shop from new vendors and learn from leading industry experts. If you are serious about starting or growing your business, Small Business Expo is a “must attend” event. Small Business Expo is the #1 Business to Business Networking Event for business owners, entrepreneurs, start-ups, decision-makers or anyone who works for a small business or is interested in starting a Small Business.

LinkUpConferenceShow November 12, 2020, Online

LinkUpConferenceShow (LUCS) is a digital networking conference that merges the incredibly dynamic worlds of tech and comedy to provide informative and personalized networking opportunities designed to help executives, entrepreneurs, business leaders and tech professionals grow and scale their businesses. LUCS is the tech conference that combines Silicon Valley insights with New York’s nonstop energy to bring the technology community a totally new virtual experience designed to inspire, engage and entertain.

More Events

Women’s EmPOWERment Virtual Summit: Moving Confident Women Forward! September 9, 2020, Online

Increase Remote Employee Engagement: Understanding the Attributes and Requirements of Your Team September 9, 2020, Online

Webinar: Developing Your Unique Value Proposition September 10, 2020, Online

Advancing Integrated Project Delivery 2020 September 14, 2020, Online

SERENDIPITY 2020 – VIRTUAL SUMMIT for entrepreneurs, business leaders and Start Ups September 14, 2020, Online

DigiMarCon Asia Pacific 2020 – Digital Marketing, Media and Advertising Conference September 15, 2020, Online

Indegene Digital Summit Virtual 2020 | Sep 25, Oct 2, Oct 16 September 25, 2020, Online

The Marketing Analytics for Brand Survival Virtual Summit September 30, 2020, Online

Small Business Expo 2020 – PHOENIX October 1, 2020, Phoenix, AZ

Transform USA 2020 October 1, 2020, Online

VEGPRENEUR Summit October 3, 2020, Online

The WFH Virtual Conference | Remote Work Event October 8, 2020, Online

World-Famous HR Technology Event, Oct. 2020 October 13, 2020, Las Vegas, NV

Creative Operations San Francisco 2020 October 14, 2020, San Francisco, CA

Building Business Capability Virtual 2020 October 19, 2020, Online

Miami’s Largest MBA Event! QS MBA Tour October 20, 2020, Online

Small Business Expo 2020 – CHICAGO October 20, 2020, Chicago, IL

Atlanta’s Largest MBA Event! QS MBA Tour October 22, 2020, Atlanta, GA

Houston’s Largest MBA Event! QS MBA Tour October 24, 2020, Houston, TX

Austin’s Largest MBA Event! QS MBA Tour October 26, 2020, Austin, TX

More Contests

This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

Image: brainstation

This article, “BrainStation Discusses Content Strategy with Industry Leaders” was first published on Small Business Trends

https://smallbiztrends.com/

The post BrainStation Discusses Content Strategy with Industry Leaders appeared first on Unix Commerce.

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The 6 Best Digital Marketing Companies of 2020

email marketing is typically performed

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. 

With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. 

The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. 

Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. 

But, it’s not always easy to find those experts when you need them. 

So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. 

Then, we’re going to talk about what makes them great and what to expect when working with them. 

Let’s get started!

The 6 top digital marketing companies in the world

Digital marketing can be done from anywhere in the world. 

So, it doesn’t matter if you’re living in New York and want to work with a company in Houston. Or living in London interested in an advertising specialist in Australia. 

All this freedom does make it difficult to narrow down your choices. 

But this list is a great place to start. 

1. Neil Patel Digital — Best for content marketing and SEO

Let’s face it — consistent content creation and effective content marketing are the banes of a lot of business’s existence. 

Pair that with constantly evolving search engine algorithms and you have a recipe for burnout and frustration (on top of your every-day to-do’s). 

Thankfully there’s an easier way than staying on top of it on your own. 

Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote. 

We’ve helped businesses like Facebook, Intuit, and Google, as well as small to medium-sized businesses, disrupt their industries with our holistic and authentic approach to content creation and search engine optimization. 

From research to execution to promotion and ongoing optimization, we know a thing or two (or twenty) about helping your brand create the best content for the right people… and putting it in front of them as well.

Your business deserves to be heard and there’s no one more dedicated to making that happen than our team of professional experts equipped with my world-class digital marketing strategies.

Plus, with seven offices around the world, our team is here for you when you need us. 

2. Cubicle Ninjas — Best for brand design and app/website development

You can have the best ideas and products in the world but without a brand that portrays your story and core values, you’re going to have a hard time connecting with your audience. 

But cohesive brand design goes beyond the basics of graphic design best practices and Googling for free information until your eyes gloss over. 

That’s where an experienced specialist comes in and saves the day. 

Cubicle Ninjas uses a strategic combination of design and technology to develop innovative, inspiring, and one-of-a-kind branding design paired with the mobile apps and websites brands need to stand out in our online world. 

They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. 

Cubicle Ninjas believe the best brands encompass visual, written, and interactive elements to create a cohesive customer experience through every stage of their journey from casual visitors to loyal repeat customers. 

Their client-proven process works for businesses and projects of all sizes interested in developing a brand and creative assets that help them tell their story. 

3. Storm Brain — Best for advertising and social media marketing

Social media seemingly changes by the second. 

It feels impossible to keep up with new platforms, updated policies, and ever-changing social media marketing techniques on top of running your business. 

But thankfully, you don’t have to. 

Storm Brain is a digital marketing company specializing in effective advertising campaigns and social media marketing that helps brands of all sizes generate more leads, build brand ambassadors, and make more money with a strong focus on ROI. 

They’ve worked with some big names like Zillow, Ford, and Citi Bank but they also work with smaller brands in a wide variety of industries. 

Storm Brain focuses on planning, creating, and executing both paid and organic social media campaigns that help your audience connect with your brand across social media channels. 

However, they specialize in Facebook and paid social media advertising. 

Their four-step strategic approach centers around your target audience and capitalizes on paid media, owned media, and earned media to ensure your brand is in front of the right people. 

4. Mad Mind — Best for eCommerce development and product branding

As a product-based business, you have different marketing roadblocks than service-based or blogging-based businesses. 

And there are a lot of other branding elements coming into play as well.

Thankfully, Mad Mind is here to help. 

They’re a creative digital marketing studio for both large and small eCommerce brands looking to develop cohesive branding from their website design down to the smallest details of their product packaging. 

Brands like Lyft and Sony Music trust Mad Mind to help them create an impactful brand, attract the right people, and turn them into lifelong paying customers.

Furthermore, they’ve been featured on Shark Tank, The Los Angeles Times, and Vogue. 

From WordPress, WooCommerce, and Shopify development to custom websites and thoughtful eCommerce branding, their team of “marketing geniuses” delivers powerful results and dynamic marketing strategies you can leverage for years to come. 

5. Pop Video — Best for video and visual content marketing

Video and visual content marketing are booming right now. 

But it’s no secret planning, creating, and producing videos feels overwhelming and downright difficult, to say the least. 

The good news is… you don’t have to do it all yourself. 

Pop Video specializes in doing the heavy lifting (read: video creation, execution, repurposing, editing, etc.) for you. 

They know your audience expects more than one-off videos and other types of visual content. And they also believe your business deserves better, as well. They don’t call themselves a “lean, mean, content-generating machine” for nothing. 

Pop Video has partnered with hundreds of brands including Phillips 66, Academy Sports + Outdoors, and Mattress Firm to revolutionize the way their audiences consume and interact with digital content. 

However, they don’t just produce great videos. 

They help you create a library of visual assets by repurposing content as well so you can walk away with all the visual content marketing material you need. 

6. Action Rocket — Best for email marketing and design

There’s a reason 93% of B2B brands use email to distribute the content they create — it works. 

But starting your email list and growing it into a database of raving fans and customers isn’t easy. Most businesses know this and do everything they can to avoid it like the plague. 

Good thing you have another option. 

Action Rocket is an email marketing studio leveraging strategic approaches, creative thinking, and in-depth customer journeys to develop results-driven email marketing campaigns. 

Furthermore, they’ve worked with some huge names you may have heard of like QVC, Unicef, and American Express. 

However, they also work with businesses of all sizes anywhere in the world. 

Action Rocket offers courses, workshops, and training as well as world-class email campaign creation services so you can start leveraging one of the most effective forms of digital marketing for your business. 

7 characteristics that make a great digital marketing company

Now you know my top recommendations. 

So, let’s talk about what makes these digital marketing companies great and what to look for if none of the companies above match what you’re after. These are the key steps in how to pick the right digital marketing agency.

1. A great website and digital marketing strategy

Smart digital marketers understand the importance of having a well-designed website and an effective digital marketing strategy. 

So, it makes sense to expect your digital marketing company to have both, especially if they offer web design or custom development services.

Take a look around their website, sign up for the email list, and peek at their social media profiles to make sure they’re practicing what they preach. 

And if they’re not… move on to a digital marketing company that is.

2. An impressive portfolio

Agencies use their portfolio to show off their best work. 

So, look through their published portfolio pieces to see examples of the types of work they produce for their clients. 

This also gives you an idea of the types of clients they frequently work with. 

Pay close attention to the style and quality of what they do and make sure it closely aligns with what you hope to get out of working with them. 

Furthermore, look at the list of clients they have to see if you recognize any of the names. 

If anything seems off or doesn’t fit what you’re looking for, move on to a digital marketing company that feels like a better fit for you and your business. 

3. Aligned company culture and core values

It’s important to work with companies that value the same things and have a strong company culture you can appreciate to get the results you hope to achieve (without wanting to pull your hair out). 

Do you prefer a creative and collaborative atmosphere or a more rigid and structured approach? 

Look at the words, phrases, and photos they use on their website to get an idea of how they work and make sure it’s a good match to what you’re looking for. 

Some digital marketing companies use humor and playfulness while others are more serious. 

So, decide what type of experience you want to have and find a company that matches that. 

Example: Would you use the word “disruptive” to describe your brand and vision?

4. A diverse team with appropriate specializations

It’s important to hire a digital marketing company with the right team that can deliver the results you’re hoping for. 

If you’re looking for high-end brand design services, make sure they have an experienced team of designers to take on your project. 

Or maybe you’re interested in a custom-coded website. 

Check out that company’s team on their about page (if they have everyone listed there) or on LinkedIn to make sure they have an experienced designer and a coder or developer on staff. 

5. Timely and effective communication

Strong communication is one of the most important parts of a fruitful and beneficial partnership between a company and its digital marketing company. 

So, it’s important to consider their communication skills and overall customer service before hiring them. 

You can do this by evaluating the responses you get and how long it takes for them to respond to your messages and questions before giving them any money. 

This doesn’t always work but if they take weeks to respond to a simple question, consider moving on to someone else. 

6. Realistic promises and proven results

Before scheduling a consultation or reaching out for more information, look through their website to make sure their promises are realistic. 

Furthermore, look to see if you can find any data-driven case studies they have regarding the type of results they regularly produce for their clients. 

If they’re promising unrealistic things and making outlandish claims on their website, that’s a huge red flag. 

Why? Because this means they probably don’t understand how the industry works and they don’t have any actual client results to share. 

7. Real-world client testimonials

93% of consumers turn to customer reviews and testimonials when deciding to buy something. They do this because it helps justify the expense and ensure they’re going to get what they pay for. 

So, you should do the same. 

Keep an eye out for detailed and honest customer reviews or testimonials to give you an insight into what working with the company is like. 

If you can’t find any, they probably haven’t worked with many clients and they may be inexperienced. 

Which… is fine if you’re on a budget. But it’s not fine if you’re looking for the best possible solution for your business. 

What to expect from a great digital marketing company

Now you know what to look for, so let’s talk about what to expect when working or partnering with a digital marketing company.

The details of each phase look different for every business out there. But, the fundamentals remain the same regardless of the company you choose to work with. 

Phase 1: discovery and research

The best digital marketing companies want to learn everything there is to know about your business from top to bottom. 

This usually happens through a series of phone calls/zoom chats and detailed questionnaires so they can get to know you and what you’re looking for. They’ll also do a deep dive into your target market, audience, and competition. 

Phase 2: developing a plan of action

Once they know who you are and what you’re looking for, they’ll work with you to develop a detailed timeline and plan of attack to get the job done well and on time. 

Phase 3: executing the plan of attack

Once everyone agrees on the plan, it’s time to start executing. 

Your digital marketing company will work through the process of creating and finalizing everything you both agreed to during phase 2. 

This includes building infrastructure, creatives, ongoing strategies, and anything else you need to achieve the results you’re after. Again, this looks different for different types of projects and the company you’re working with. 

Depending on the complexity of your project, this could take anywhere from a few days to several months (or even a few years depending on the type of partnership). 

Phase 4: results and offboarding

After everything is complete, good digital marketing companies will walk you through the results and outcomes you achieved by working together. 

From there, you’ll discuss the next steps and how to move forward on your own (or what happens next if your partnership isn’t over).

Digital marketing = long-term relationships and results

Investing in digital marketing is a huge step in the right direction for your business. But, these strategies don’t return results overnight and they generally tend to ramp up over time. 

So, expect a long-term relationship with your digital marketing company.

The longer you work with them, the more fine-tuned they are to your needs, and the quicker they can get to work producing even better long-term results for you and your business. 

So, whether you choose one of my top recommendations or scout out your own, use the tips and best practices we talked about to make a smart, educated decision… like the future of your business depends on it. 

Because it does!

Have you worked with any digital marketing companies recently? How did it go and did you get the results you hoped for?

Youtobe

[reviewandbonuss]

The 6 Best Digital Marketing Companies of 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. 

With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. 

The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once. 

Why? Because true highly-niched experts are the best way to get the results you want (and deserve) for your business. 

But, it’s not always easy to find those experts when you need them. 

So, I put together a list of the top digital marketing companies who genuinely excel at what they do to help you find the right fit for your business depending on what you need. 

Then, we’re going to talk about what makes them great and what to expect when working with them. 

Let’s get started!

The 6 top digital marketing companies in the world

Digital marketing can be done from anywhere in the world. 

So, it doesn’t matter if you’re living in New York and want to work with a company in Houston. Or living in London interested in an advertising specialist in Australia. 

All this freedom does make it difficult to narrow down your choices. 

But this list is a great place to start. 

1. Neil Patel Digital — Best for content marketing and SEO

Let’s face it — consistent content creation and effective content marketing are the banes of a lot of business’s existence. 

Pair that with constantly evolving search engine algorithms and you have a recipe for burnout and frustration (on top of your every-day to-do’s). 

Thankfully there’s an easier way than staying on top of it on your own. 

Neil Patel Digital was built by marketers — not bankers — interested in disrupting the way brands (and their target audience) think about the content they create, publish, and promote. 

We’ve helped businesses like Facebook, Intuit, and Google, as well as small to medium-sized businesses, disrupt their industries with our holistic and authentic approach to content creation and search engine optimization. 

From research to execution to promotion and ongoing optimization, we know a thing or two (or twenty) about helping your brand create the best content for the right people… and putting it in front of them as well.

Your business deserves to be heard and there’s no one more dedicated to making that happen than our team of professional experts equipped with my world-class digital marketing strategies.

Plus, with seven offices around the world, our team is here for you when you need us. 

2. Cubicle Ninjas — Best for brand design and app/website development

You can have the best ideas and products in the world but without a brand that portrays your story and core values, you’re going to have a hard time connecting with your audience. 

But cohesive brand design goes beyond the basics of graphic design best practices and Googling for free information until your eyes gloss over. 

That’s where an experienced specialist comes in and saves the day. 

Cubicle Ninjas uses a strategic combination of design and technology to develop innovative, inspiring, and one-of-a-kind branding design paired with the mobile apps and websites brands need to stand out in our online world. 

They’ve designed high-end customer experiences for companies like Red Bull, Microsoft, IBM, and Hilton but they also work with smaller boutique brands as well. 

Cubicle Ninjas believe the best brands encompass visual, written, and interactive elements to create a cohesive customer experience through every stage of their journey from casual visitors to loyal repeat customers. 

Their client-proven process works for businesses and projects of all sizes interested in developing a brand and creative assets that help them tell their story. 

3. Storm Brain — Best for advertising and social media marketing

Social media seemingly changes by the second. 

It feels impossible to keep up with new platforms, updated policies, and ever-changing social media marketing techniques on top of running your business. 

But thankfully, you don’t have to. 

Storm Brain is a digital marketing company specializing in effective advertising campaigns and social media marketing that helps brands of all sizes generate more leads, build brand ambassadors, and make more money with a strong focus on ROI. 

They’ve worked with some big names like Zillow, Ford, and Citi Bank but they also work with smaller brands in a wide variety of industries. 

Storm Brain focuses on planning, creating, and executing both paid and organic social media campaigns that help your audience connect with your brand across social media channels. 

However, they specialize in Facebook and paid social media advertising. 

Their four-step strategic approach centers around your target audience and capitalizes on paid media, owned media, and earned media to ensure your brand is in front of the right people. 

4. Mad Mind — Best for eCommerce development and product branding

As a product-based business, you have different marketing roadblocks than service-based or blogging-based businesses. 

And there are a lot of other branding elements coming into play as well.

Thankfully, Mad Mind is here to help. 

They’re a creative digital marketing studio for both large and small eCommerce brands looking to develop cohesive branding from their website design down to the smallest details of their product packaging. 

Brands like Lyft and Sony Music trust Mad Mind to help them create an impactful brand, attract the right people, and turn them into lifelong paying customers.

Furthermore, they’ve been featured on Shark Tank, The Los Angeles Times, and Vogue. 

From WordPress, WooCommerce, and Shopify development to custom websites and thoughtful eCommerce branding, their team of “marketing geniuses” delivers powerful results and dynamic marketing strategies you can leverage for years to come. 

5. Pop Video — Best for video and visual content marketing

Video and visual content marketing are booming right now. 

But it’s no secret planning, creating, and producing videos feels overwhelming and downright difficult, to say the least. 

The good news is… you don’t have to do it all yourself. 

Pop Video specializes in doing the heavy lifting (read: video creation, execution, repurposing, editing, etc.) for you. 

They know your audience expects more than one-off videos and other types of visual content. And they also believe your business deserves better, as well. They don’t call themselves a “lean, mean, content-generating machine” for nothing. 

Pop Video has partnered with hundreds of brands including Phillips 66, Academy Sports + Outdoors, and Mattress Firm to revolutionize the way their audiences consume and interact with digital content. 

However, they don’t just produce great videos. 

They help you create a library of visual assets by repurposing content as well so you can walk away with all the visual content marketing material you need. 

6. Action Rocket — Best for email marketing and design

There’s a reason 93% of B2B brands use email to distribute the content they create — it works. 

But starting your email list and growing it into a database of raving fans and customers isn’t easy. Most businesses know this and do everything they can to avoid it like the plague. 

Good thing you have another option. 

Action Rocket is an email marketing studio leveraging strategic approaches, creative thinking, and in-depth customer journeys to develop results-driven email marketing campaigns. 

Furthermore, they’ve worked with some huge names you may have heard of like QVC, Unicef, and American Express. 

However, they also work with businesses of all sizes anywhere in the world. 

Action Rocket offers courses, workshops, and training as well as world-class email campaign creation services so you can start leveraging one of the most effective forms of digital marketing for your business. 

7 characteristics that make a great digital marketing company

Now you know my top recommendations. 

So, let’s talk about what makes these digital marketing companies great and what to look for if none of the companies above match what you’re after. 

1. A great website and digital marketing strategy

Smart digital marketers understand the importance of having a well-designed website and an effective digital marketing strategy. 

So, it makes sense to expect your digital marketing company to have both, especially if they offer web design or custom development services.

Take a look around their website, sign up for the email list, and peek at their social media profiles to make sure they’re practicing what they preach. 

And if they’re not… move on to a digital marketing company that is.

2. An impressive portfolio

Agencies use their portfolio to show off their best work. 

So, look through their published portfolio pieces to see examples of the types of work they produce for their clients. 

This also gives you an idea of the types of clients they frequently work with. 

Pay close attention to the style and quality of what they do and make sure it closely aligns with what you hope to get out of working with them. 

Furthermore, look at the list of clients they have to see if you recognize any of the names. 

If anything seems off or doesn’t fit what you’re looking for, move on to a digital marketing company that feels like a better fit for you and your business. 

3. Aligned company culture and core values

It’s important to work with companies that value the same things and have a strong company culture you can appreciate to get the results you hope to achieve (without wanting to pull your hair out). 

Do you prefer a creative and collaborative atmosphere or a more rigid and structured approach? 

Look at the words, phrases, and photos they use on their website to get an idea of how they work and make sure it’s a good match to what you’re looking for. 

Some digital marketing companies use humor and playfulness while others are more serious. 

So, decide what type of experience you want to have and find a company that matches that. 

Example: Would you use the word “disruptive” to describe your brand and vision?

4. A diverse team with appropriate specializations

It’s important to hire a digital marketing company with the right team that can deliver the results you’re hoping for. 

If you’re looking for high-end brand design services, make sure they have an experienced team of designers to take on your project. 

Or maybe you’re interested in a custom-coded website. 

Check out that company’s team on their about page (if they have everyone listed there) or on LinkedIn to make sure they have an experienced designer and a coder or developer on staff. 

5. Timely and effective communication

Strong communication is one of the most important parts of a fruitful and beneficial partnership between a company and its digital marketing company. 

So, it’s important to consider their communication skills and overall customer service before hiring them. 

You can do this by evaluating the responses you get and how long it takes for them to respond to your messages and questions before giving them any money. 

This doesn’t always work but if they take weeks to respond to a simple question, consider moving on to someone else. 

6. Realistic promises and proven results

Before scheduling a consultation or reaching out for more information, look through their website to make sure their promises are realistic. 

Furthermore, look to see if you can find any data-driven case studies they have regarding the type of results they regularly produce for their clients. 

If they’re promising unrealistic things and making outlandish claims on their website, that’s a huge red flag. 

Why? Because this means they probably don’t understand how the industry works and they don’t have any actual client results to share. 

7. Real-world client testimonials

93% of consumers turn to customer reviews and testimonials when deciding to buy something. They do this because it helps justify the expense and ensure they’re going to get what they pay for. 

So, you should do the same. 

Keep an eye out for detailed and honest customer reviews or testimonials to give you an insight into what working with the company is like. 

If you can’t find any, they probably haven’t worked with many clients and they may be inexperienced. 

Which… is fine if you’re on a budget. But it’s not fine if you’re looking for the best possible solution for your business. 

What to expect from a great digital marketing company

Now you know what to look for, so let’s talk about what to expect when working or partnering with a digital marketing company.

The details of each phase look different for every business out there. But, the fundamentals remain the same regardless of the company you choose to work with. 

Phase 1: discovery and research

The best digital marketing companies want to learn everything there is to know about your business from top to bottom. 

This usually happens through a series of phone calls/zoom chats and detailed questionnaires so they can get to know you and what you’re looking for. They’ll also do a deep dive into your target market, audience, and competition. 

Phase 2: developing a plan of action

Once they know who you are and what you’re looking for, they’ll work with you to develop a detailed timeline and plan of attack to get the job done well and on time. 

Phase 3: executing the plan of attack

Once everyone agrees on the plan, it’s time to start executing. 

Your digital marketing company will work through the process of creating and finalizing everything you both agreed to during phase 2. 

This includes building infrastructure, creatives, ongoing strategies, and anything else you need to achieve the results you’re after. Again, this looks different for different types of projects and the company you’re working with. 

Depending on the complexity of your project, this could take anywhere from a few days to several months (or even a few years depending on the type of partnership). 

Phase 4: results and offboarding

After everything is complete, good digital marketing companies will walk you through the results and outcomes you achieved by working together. 

From there, you’ll discuss the next steps and how to move forward on your own (or what happens next if your partnership isn’t over).

Digital marketing = long-term relationships and results

Investing in digital marketing is a huge step in the right direction for your business. But, these strategies don’t return results overnight and they generally tend to ramp up over time. 

So, expect a long-term relationship with your digital marketing company.

The longer you work with them, the more fine-tuned they are to your needs, and the quicker they can get to work producing even better long-term results for you and your business. 

So, whether you choose one of my top recommendations or scout out your own, use the tips and best practices we talked about to make a smart, educated decision… like the future of your business depends on it. 

Because it does!

Have you worked with any digital marketing companies recently? How did it go and did you get the results you hoped for?

The post The 6 Best Digital Marketing Companies of 2020 appeared first on Neil Patel.

[sempiternalsandpitturtle]

What are Rich Snippets, and why should I care about them?

Rich chocolate. Rich humor. That 1994 Macaulay Culkin film, Richie Rich.

These are just some of our favorite flavours of richness.

But you don’t need to be a coder or a marketing wiz to appreciate the glory that is Rich Snippets.

They make your SERP listings more dynamic and they entice searchers to click on your pages instead of others. And you should care about them. Like a lot.

This post examines why.

What are Rich Snippets?

Rich Snippets are a type of structured data markup that site operators add to their pages’ HTML code. When displayed in Google SERPs, Rich Snippets add visual context for users and help Google understand the meaning and intent behind webpages.

In practice, a “snippet” is simply the formatted display of information that Google provides to users.

In most cases, snippets follow a similar appearance:

Page Title.

URL.

Description.

But for a more relevant, user-friendly search result, Google, since 2009, has served richer in-SERP experiences. This is where Rich Snippets come in.

Rich Snippets are Google’s way of providing dynamic context directly in SERPs, which, in theory, allows searchers to better understand what they click on and how relevant it is to their purposes.

We typically see Rich Snippets in action for specific product searches and other commercial-intent queries. Users are served star ratings, prices and availability, as seen below:

Note the 3.9/5 rating and 1,960 votes highlighted in yellow. Now that’s rich!

Rich Snippets are also known to display for informational-intent searches for recipes, which may serve information on calories, cooking time and user upvotes.

In this example, the user also sees a small photo, which, again, provides context beyond a generic snippet.

The evolving Google SERP landscape

So why are Rich Snippets becoming more common? They’ve been around for nearly a decade.

The answer lies in how Google continues to update its search algorithms and the user interface of SERPs. Few people out there would argue that 2009 SERPs are prettier or more effective than 2019’s – if you know those people, I don’t believe you.

Old:

New:

The proliferation of Rich Snippets aligns with the wholesale evolution of Google since its inception. Google SERP features are now coveted organic ranking positions, and there are dozens of different types to optimise for.

As Google strives to provide even greater relevance to users, its crawlers will specifically target Rich Snippet opportunities inherent in websites’ content and microdata. In other words, Google wants to feature you in SERPs in the most dynamic, visually appealing way, not as plain lines of text. Isn’t that what you want, too?

Rich Snippets vs. Featured Snippets: What’s the difference?

Marketers commonly misconstrue the SERP features they’re hoping to break into.

“Featured Snippets” is a general term that refers to any Google display that provides additional information. They appear at the top of search results, often with images, videos, source links and several forms of textual displays.

Here are various examples of a Featured Snippet:

Paragraph

List (with video)

Numbered list

Table

A Rich Snippet is not structured, crawled or served in the same way that a Featured Snippet is, despite their similar names.

Google can feature several Rich Snippets per page, and they don’t appear in Position 0 above organic listings and paid ads (Featured Snippets do).

You’ll see that a query for “nike reviews” returns four individual Rich Snippets above the fold:

When discussing snippets internally with your team, ensure you’re all referring to the same concept.

SEO as it applies to Rich Snippets: What to know

As it stands, there is technically no direct SEO benefit to Rich Snippets (the key word here is direct).

However, there are indirect benefits to Rich Snippets in the form of:

Easier indexing in search engines, since Rich Snippets rely on structured data that Google prefers.

Stronger visual representation of information, allowing your result to stand out from traditional listings.

Better relevancy to users, as more context is provided.

These qualities correlate with higher click-through rates and lower bounce rates.

Plus, as a Rich Snippet generates more clicks, Google’s RankBrain algorithm will reassess your page’s value to users and likely reward you with a higher organic ranking in search. In this manner, optimising for Rich Snippets is a form of search engine optimisation.

How Rich Snippets impact click-through rate

The top three positions in SERPs receive 60 percent of all clicks.

This is akin to the “ballot order effect” in elections. More often than not, whichever candidate is listed first on a ballot is likely to receive more votes. Not based on politics, name recognition or party affiliation, just the simple fact that he or she appears at the very top.

This phenomena is so prominent in some cases that an extensive 2016 study from Sam Houston State University in the US found that appearing first on a local ballot can result in a 10 percentage point increase in vote totals than if the exact same candidate appeared last.

Google SERPs aren’t all that different. In reality, the ballot order effect manifests itself even more so.

Rich Snippets won’t, on the surface, get your site to the top of SERPs, but they can, over time, influence click-through rate enough that RankBrain may shuffle the cards in your favor, so to speak. Provided your on-page content is valuable enough to users (measured by dwell time) and you continue to generate a steady number of click-throughs, a snowballing effect occurs.

RankBrain will identify your listing as increasingly valuable (as evidenced by consistent performance metrics) and position it higher in SERPs.

On a day-in, day-out basis, Rich Snippets impact click-through rates in a very logical way:

They provide more information.

User click behavior rewards listings with imagery and colours.

Reviews matter. Positive reviews via Rich Snippets endear us to products and services, and our first interaction with a top-reviewed listing is through a click.

The mechanism for harvesting Rich Snippet benefits is structured data markup, or schema.org.

On the backend: Structured data markup

To turn a generic snippet into a richer one, use schema.

Schema.org is the most popular tool for marking your web pages with microdata that clues major search engines into what these pages are about and what they are hoping to accomplish.

Webmasters use schema markup as a common online vocabulary, employing specific HTML code, tags, words and other microformats to contextualise on-page content. Behind the scenes, schema is language for the bots. But this language allows you to create Rich Snippets and other Google SERP features that human users benefit from.

The schema markup you employ may vary based on the intent of the page you’re optimising. For instance, the types of Rich Snippets you see in search correspond to:

Events.

Organisations.

Local Businesses.

Products.

Restaurants.

Books.

Films.

Recipes.

Music.

People.

Offers.

Product reviews.

Videos.

Within schema, you can manipulate the property ranges of the HTML to reflect what your page is about and how you intend it to be served as a Rich Snippet. You can do this through marking the itemscope (what the HTML is about), itemtype (what type of item is being highlighted) and itemprop (the property, such as URL or name).

Here’s what that language may look like at a code level:

Structured data testing tools: Making schema work for you

This sort of technical proficiency is not second nature to most marketers. It’s not third nature either. And don’t even get me started on fourth nature.

Webmasters, developers and coders will need to be on hand to assist with data markup, or, you can use a series of handy markup shortcuts. Rich Snippet testing tools and, more broadly, structured data tools include:

Google’s Structured Data Testing Tool.

Google’s Structured Data Report through Search Console.

Google’s Structured Data Markup Helper.

Schema App.

Rich Results Test through Search Console.

Google’s Data Highlighter.

Rich Snippets plugins can also be an easy fix here.

If you operate a website built on WordPress (which is more than half of you), try:

WP Rich Snippets.

Schema App Structured Data.

All in One Schema Rich Snippets.

Rich Snippets WordPress Plugin.

By using shortcode (small pieces of code that allow you to execute actions without directly hardcoding), WordPress turns every site operator into a capable data master.

WordPress does have a somewhat narrower range of plugins for e-commerce sites. And e-commerce platforms are often powered by more niche CMS with tools highly specific to that industry.

For instance, Magento is a flexible, cloud-based e-commerce CMS that comes with a host of structured data plugins and extensions, such as:

Rich Snippets Suite.

Google Rich Snippets.

Magento Rich Snippets.

With all of this information, you’re ready to add Rich Snippets to your search arsenal.

How to optimise for Rich Snippets, and what types of content best apply?

Not every page is designed for Rich Snippets. Some content forms lend themselves more naturally to appearing in SERPs for certain intent-driven queries, such as any page that is transactional.

Physical products and online services pages are ripe for Rich Snippet opportunities, so product guides, product reviews, user commentary and image-heavy content are typically best. That said, gated content like eBooks or white papers don’t make much sense here.

Additionally, Rich Snippets appear for informational queries as well, so short, bulleted content like recipes, longer deep dives into product benefits and even instructional material are easy targets.

Lastly, video content has its own category type within Rich Snippet optimisation, so embedded videos on your landing pages are certainly an area you’ll want to explore as well.

To optimise these pages for Rich Snippets, you’ll need to:

Understand the intent behind your page and the queries that drive traffic to them.

Provide as much information and context as possible on the page.

Assess the SERP landscape to see if Google returns other Rich Snippets for your search term.

Use schema to format your page with relevant microdata.

Inside the mind of a search engine: How does Google find and display Rich Snippets?

You’re likely using Google’s testing tools to optimise your web pages, so it’s safe to say the search engine is setting you up for success. However, Google can take weeks to properly crawl and index your page, even after it’s been marked up with snippet code.

After this period of tracking down and evaluating your content, Google may be serving your Rich Snippets in search. They could disappear one day and then reappear the next – this is Google’s cycle for properly vetting results and ensuring it is displaying the most relevant content possible. It’s not a glitch, and so you shouldn’t continue adjusting your page or marking it up further – this only causes Google to start its crawl process over again, delaying your Rich Snippet visibility. As a best practice, wait at least a month (ideally two) before going back to the drawing board.

Again, a Rich Snippets testing tool will clue you in to potential missed opportunities in your page structure and whether SERPs may have changed in the interim, thus necessitating possible updates to your pages as well.

Why aren’t my snippets showing up?

But even if you’ve followed every step and watched every tutorial, search engines are not beholden to automatically reward your efforts. If the on-page content is still inferior to a competitor listing, schema is not going to lug you out of your SERP dungeon.

Google can also manually disable your Rich Snippet should it find you used spammy markup methods or are keyword-stuffing.

And one last note on your snippets not showing up: Google conducts thousands of search quality tests a year, and your pages could be included in a variety of experiments that remove a Rich Snippet intermittently or entirely even if your markup is accurate and up to date.

That’s quite a drag, we know. But, as long as you optimise for on-page quality, use Google’s testing tools and appropriately categorise your content, you should be in good hands (fingers crossed).

Does this change organic ranking factors?

An interesting question, no doubt.

But, on the whole, no. Google’s ranking factors are still the same. The most prominent ones are right here in this infographic:

Rich Snippets primarily impact click-through rate and SERP differentiation. There’s no way to “rank” for a Rich Snippet – as stated before, Google can feature 10 Rich Snippets on one page if it wants. To get your result to appear above a competitor’s result (if you both already have Rich Snippets), it goes back to the fundamentals of SEO, not additional “hacks” or “tricks” to make your snippets even richer.

We’ve come a long way in this post. Let us know if you’ve still got any outstanding questions on Rich Snippets and, who knows, maybe one day we’ll rename our chatbot Richard Snippet, and we’ll do it with a straight face.

from http://bit.ly/2YMXcdN

[robertbryantblog]

How How WordPress Works Every Time

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[camillekiana]

15 Ways To Introduce roofing.

Seven Useful Tips From Experienced roofing Veteran.

Good roofing will better withstand the external conditions and will increase the performance and durability too. When you hire the services of a Houston Roofing Contractor, he will first conduct a close examination of your roof and then suggest what has to be done. A reliable contractor company should be able to do a wide range of jobs that involve residential roofing, commercial roofing, and institutional as well as industrial roofing. These professionals will be able to perform tasks that cover a small leak which is repaired with absolute ease to an entire roof being replaced. If the slates are in good condition and can be used again, this will obviously save you from buying all new slates and this will make the material costs cheaper. Natural Slate – Slates are the most common roofing material to be re used, get your ‘would be’ roofing contractors to check and assess the condition of the slate for splits and quality. It is quite common to get a reusable figure of around 70% for the slate already nailed to your roof as long and there is nothing wrong with it. Any missing slates can be purchased by yourself or the roofer from a roofing merchant in his reclamation section, second hand slates reclaimed from re-roofs is a busy and thriving market, so you will have no problem sourcing matching slate.

Metal roofs, on the other hand, offer unmatched durability, and long lasting protection for your home. If you wanted to use a metal roof then you could look at a roof that could last for well over fifty years. It may outlive you. This is a good thing if you are going to stay in your house a long time. It is also a good thing is you go to sell your home. Publisher: ayushi It is not difficult to find a web design and development company. In fact, with a cursory search you’d be able to find quite a few, but the trick is to find the right company for your purpose. To be able to do that you must first know the nuances of the web development industry and the nature of work that goes in to making a website. Publisher: Hazel Shealy Finding the right company for web design, is not the easiest thing to do these days. You would think with all of the web design options out there that finding the right fit would be easy. Publisher: ICT Quotes Today website has become a means of generating more business. There is no other medium that could spread your business so much in so less time.

The greatest challenge of roof manufacturers in Miami, Florida is how to produce a commercially viable roof that can last as long as the house. Modern technology is yet to produce this kind of roof, but roof engineers are continuously upgrading the present types of roofing materials. Tile roofing, for instance, which is made of saw dust, has a life span of only 50 years. However, advances in modern engineering have produced tiles that can easily last 100 years or more. Thats why tile roofing is becoming more popular in recent years. Publisher: Get Leads Fast online marketing Kansas City can make a huge difference to your business, you have to be sure that you have a professional company at your service. It is important that you can have a whole range of services including online marketing Kansas City at your disposal. Publisher: Get Leads Fast Are you aware that you can create a fabulous marketing campaign online with the help of graphic design Kansas City?

Once the job is done, we want to make sure you’re proud of your home or business.

Once the design phase is complete, we get to work building your new roof using only the highest quality materials. We never cut corners and we inform our customers of every necessary expenditure. go to this site Once the job is done, we want to make sure you’re proud of your home or business. As our numerous awards and testimonials can show, we deliver on our promises. Better Business Bureau and an “Angie’s List Super Service” award.

Problems return soon after repairs

The market potential in the medium term

Question You Should Ask: How will you protect my landscaping during this project

Price dynamics of slate producers

Publisher: Nick Messe The place to start when deciding on the type of roofing materials for your building is a careful analysis of their characteristics, application, life-expectancy and cost. You might be confused about deciding which material to choose for the roof of your building. Publisher: Joseph Hubbard The article is in question and answer format, to make it simple for you to understand the process of hiring roofing contractors Virginia beach.

Hiring a local company may be a good way to save money.

Next, you will want to find a roofer in your community or area that specializes in that particular type of roof. If you have trouble finding a roof installation company that fits your needs, discuss the topic with friends or neighbors. You may be able to hire the same roofer that installed their asphalt shingles. Hiring a local company may be a good way to save money. If the roofers dont have to travel far, they may not charge as much for fuel and travel costs. Also, a local company may be able to find deals in your community on shingles and materials. There are many things to learn and understand about asphalt shingling. Spend time doing some simple research to find out if this type of shingle is right for your home. Talk to a roofing expert today.

If you reside in Leeds and need roofing work done, you can consult your neighbours. It would help you compare your options and then choose the companies who specialize in roofing Leeds who will be right for the job. It would allow you to compare the kind of work they do and you can also compare their charges. It is best to look for a repairman who uses the best quality material for the job. This way you can make sure that the roofing Leeds has been done properly. Companies such as VJR Roofing Services in Leeds also offer other additional services such as chimney repairs, new guttering, fascias and soffits which can help you to get the job done efficiently. Under the roof repairs service, the repairmen should be able to offer different kinds of services. You can enquire whether they provide you with retiling work.

The most popular type of roof is made of asphalt shingles.

The reasons behind this usually stem from the cost of the materials or the labor to put the roof on. Some contractors will decide to use a certain kind of material because of the type of weather that the location often endures. In dryer climates, such as California and Arizona, the roof will be made of materials that can stand the heat, such as clay tile, while other damper climates will require metal or slate roofs. The most popular type of roof is made of asphalt shingles. Atlanta Roofing Companyis available to have experienced professionals perform on-site assessments with the best quality of work. When we talk about a bad roof many factors are involved like the materials used, and the workmanship involved with that work. One needs to be very careful while selecting a roofing company for you. Hiring Atlanta roofing company is the wisest idea as it can provide you with the best quality of work which is properly insured.

From https://facedtrench.wordpress.com/2017/11/21/15-ways-to-introduce-roofing/

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15 Ways To Introduce roofing.

Seven Useful Tips From Experienced roofing Veteran.

Good roofing will better withstand the external conditions and will increase the performance and durability too. When you hire the services of a Houston Roofing Contractor, he will first conduct a close examination of your roof and then suggest what has to be done. A reliable contractor company should be able to do a wide range of jobs that involve residential roofing, commercial roofing, and institutional as well as industrial roofing. These professionals will be able to perform tasks that cover a small leak which is repaired with absolute ease to an entire roof being replaced. If the slates are in good condition and can be used again, this will obviously save you from buying all new slates and this will make the material costs cheaper. Natural Slate – Slates are the most common roofing material to be re used, get your ‘would be’ roofing contractors to check and assess the condition of the slate for splits and quality. It is quite common to get a reusable figure of around 70% for the slate already nailed to your roof as long and there is nothing wrong with it. Any missing slates can be purchased by yourself or the roofer from a roofing merchant in his reclamation section, second hand slates reclaimed from re-roofs is a busy and thriving market, so you will have no problem sourcing matching slate.

Metal roofs, on the other hand, offer unmatched durability, and long lasting protection for your home. If you wanted to use a metal roof then you could look at a roof that could last for well over fifty years. It may outlive you. This is a good thing if you are going to stay in your house a long time. It is also a good thing is you go to sell your home. Publisher: ayushi It is not difficult to find a web design and development company. In fact, with a cursory search you’d be able to find quite a few, but the trick is to find the right company for your purpose. To be able to do that you must first know the nuances of the web development industry and the nature of work that goes in to making a website. Publisher: Hazel Shealy Finding the right company for web design, is not the easiest thing to do these days. You would think with all of the web design options out there that finding the right fit would be easy. Publisher: ICT Quotes Today website has become a means of generating more business. There is no other medium that could spread your business so much in so less time.

The greatest challenge of roof manufacturers in Miami, Florida is how to produce a commercially viable roof that can last as long as the house. Modern technology is yet to produce this kind of roof, but roof engineers are continuously upgrading the present types of roofing materials. Tile roofing, for instance, which is made of saw dust, has a life span of only 50 years. However, advances in modern engineering have produced tiles that can easily last 100 years or more. Thats why tile roofing is becoming more popular in recent years. Publisher: Get Leads Fast online marketing Kansas City can make a huge difference to your business, you have to be sure that you have a professional company at your service. It is important that you can have a whole range of services including online marketing Kansas City at your disposal. Publisher: Get Leads Fast Are you aware that you can create a fabulous marketing campaign online with the help of graphic design Kansas City?

Once the job is done, we want to make sure you’re proud of your home or business.

Once the design phase is complete, we get to work building your new roof using only the highest quality materials. We never cut corners and we inform our customers of every necessary expenditure. go to this site Once the job is done, we want to make sure you’re proud of your home or business. As our numerous awards and testimonials can show, we deliver on our promises. Better Business Bureau and an “Angie’s List Super Service” award.

Problems return soon after repairs

The market potential in the medium term

Question You Should Ask: How will you protect my landscaping during this project

Price dynamics of slate producers

Publisher: Nick Messe The place to start when deciding on the type of roofing materials for your building is a careful analysis of their characteristics, application, life-expectancy and cost. You might be confused about deciding which material to choose for the roof of your building. Publisher: Joseph Hubbard The article is in question and answer format, to make it simple for you to understand the process of hiring roofing contractors Virginia beach.

Hiring a local company may be a good way to save money.

Next, you will want to find a roofer in your community or area that specializes in that particular type of roof. If you have trouble finding a roof installation company that fits your needs, discuss the topic with friends or neighbors. You may be able to hire the same roofer that installed their asphalt shingles. Hiring a local company may be a good way to save money. If the roofers dont have to travel far, they may not charge as much for fuel and travel costs. Also, a local company may be able to find deals in your community on shingles and materials. There are many things to learn and understand about asphalt shingling. Spend time doing some simple research to find out if this type of shingle is right for your home. Talk to a roofing expert today.

If you reside in Leeds and need roofing work done, you can consult your neighbours. It would help you compare your options and then choose the companies who specialize in roofing Leeds who will be right for the job. It would allow you to compare the kind of work they do and you can also compare their charges. It is best to look for a repairman who uses the best quality material for the job. This way you can make sure that the roofing Leeds has been done properly. Companies such as VJR Roofing Services in Leeds also offer other additional services such as chimney repairs, new guttering, fascias and soffits which can help you to get the job done efficiently. Under the roof repairs service, the repairmen should be able to offer different kinds of services. You can enquire whether they provide you with retiling work.

The most popular type of roof is made of asphalt shingles.

The reasons behind this usually stem from the cost of the materials or the labor to put the roof on. Some contractors will decide to use a certain kind of material because of the type of weather that the location often endures. In dryer climates, such as California and Arizona, the roof will be made of materials that can stand the heat, such as clay tile, while other damper climates will require metal or slate roofs. The most popular type of roof is made of asphalt shingles. Atlanta Roofing Companyis available to have experienced professionals perform on-site assessments with the best quality of work. When we talk about a bad roof many factors are involved like the materials used, and the workmanship involved with that work. One needs to be very careful while selecting a roofing company for you. Hiring Atlanta roofing company is the wisest idea as it can provide you with the best quality of work which is properly insured.

From https://facedtrench.wordpress.com/2017/11/21/15-ways-to-introduce-roofing/

from WordPress https://premierpainting12.wordpress.com/2017/11/21/15-ways-to-introduce-roofing/