#EXPLOSIONMARKETING

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. A good content always attracts quality links and organic traffic to the website

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Getting More Ecommerce Website Conversions by Nyrie Roos

If you want to get more conversions on your e-commerce website, start with your Home Page, says Nyrie Roos from Explosion Marketing.

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Nyrie Roos Digital Marketing Agency - 5 Expert Tips

Every brand these days has one requirement - to be viral. Using the significant rise in the price of print and electronic media, businesses now utilize social media for this is a cheaper and much more efficient way to get in touch with the consumers. The preference of the customer to visit online for choosing a company and ultimately purchasing a product has evidently boosted the necessity to possess a proper digital marketing strategy.

Digital marketing agencies turn this pivotal process easier by making use of certain techniques and strategies. However, to select an electronic marketing agency, there are specific filters that should be applied. This can make sure that you forge an ongoing partnership using the right firm. For the reference, certain points have already been summarized here.

Begin With Assessing Your Company's Need

Before you begin digging for any new digital marketing agency, you need to obtain clear on your own business objectives. Identifying your company goals and motives is the initial step to beginning a digital marketing journey. With distinct visions of methods you desire your company to transform out, you are able to proceed to create a clearer choice. This can be a critical process for this determines the next moves.

Do Your Research Well

There are many good digital marketing agencies to pick from, however, you need to be mindful from the swindlers. You will find companies who keep collecting the cash but never supply the focus on time. Obviously, to prevent this type of situation, it is crucial that you research well. This is actually the initial step to segregate the pretenders from your contenders. An agency which has a clean reputation, has generated an established status on the market and engages in clear communication with you ought to be considered first. However, there is also to make certain that the company fits your company needs. Shortlist the businesses you believe you can rely on and after that take a look accordingly.

Choose a Company that matches Your Look

A great digital marketing agency is not going to only sell their client's product and can also sell their very own. Whenever you do your research, look the way they market themselves. Begin with the web site from the company! A great agency may have an informative website which will answer all of your queries. To learn about an agency's Search engine optimization services, you have access to its Google ranking. When the website features a high rank, it may be established they are making an effort and right. Not just the design and ranking, however their work ethics and culture ought to be much like yours too. As your aim would be to create a long-lasting relationship, it really is pivotal which you choose an agency that matches your objectives.

Plan For A-Term Relationship

Digital marketing will not be about throwing money to improve your brand's status. Which is definitely not a one-time process. Digital marketing is really a continuous method and you will have to build up a strategic partnership using the agency in order to develop your business for any brighter future. This strategic relationship ought to be developed bearing in mind for long periods of your time. Because it will take time to determine a brand name over all digital forum, it is crucial that you trust someone with that you could work so long as soon.

Search for Value, Not Price

While the price of the task plays a vital role in your choice, you must not choose whoever is providing the least expensive rate. Your aim must be to locate an agency that provides the finest value for the investment you might be investing. Obtain a clear knowledge of what exactly is expected from one another, to assist build the confidence that the cash is not receiving wasted. It really is significant to search for quality services instead of price.

To Conclude

The best digital marketing agency will help you formulate an ideal strategy which could ultimately improve your business. Thus, when choosing an electronic marketing agency, keep these effective points in your mind to make sure that your brand reaches a higher level of success.

For more information and how to get started, visit the website: https://explosionmarketing.com.au/

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Nyrie Roos on How to Use Social Media to Bring You More Clients

Nothing is more frustrating than putting time into creating content, showing up on social media, working to ensure your captions are just right... to hear crickets. Trust me, I’ve been there. After leaving my 9-5, I had to figure out how to build our brand to attract clients to our social media consultation and services, faster than I ever had to before. Building our brand, creating authority, and building an engaged audience was an important part of growing my business. I had to completely revamp how I was using social media in order to really gain clients. Let’s get real - your number of followers has nothing to do with how much money you can make from social media marketing. I'll repeat: "The number of followers you have is not an indicative measure of how much money you're likely to make from social media marketing." Posting content that's “cute”, or just engaging for engagement’s sake, will not cultivate an audience that's interested in what you have to offer. Posting randomly is not going to attract new, engaged audience members. Solely posting about your latest sale is also not going to prompt droves of people to contact you. The main thing that stops people from growing their businesses by using social media is a lack of strategy. hashtag#socialmediamarketing

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Nyrie Roos Shares 4 Ecommerce Website Design Tips to Increase 2019 Christmas Sales

We all know that with each holiday season, billions of dollars are poured into shopping for the Christmas season every year.

As a business with an eCommerce website, you want to make sure your marketing strategies are putting your budgeted marketing dollars in the right places so you get the best ROI from your website design during the Christmas season, as well as across the year. Nyrie Roos Co-founder of Explosion Marketing digital and website design, shares 4 website design tips to increase sales this holiday season.

1.    Deploy Urgency and Scarcity: Despite what you may be thinking using urgency and scarcity is key when it comes to Christmas season marketing. Buyer awareness of sales deadlines or the threat of stock selling out activates the fear of missing out (FOMO). During the holiday season, these are real and intensify, especially as Christmas eve starts looming in shoppers' minds. Shoppers fear that you may be running low on stock because everybody else is buying. What you need to do is use this messaging in your marketing to remind them that they'd better act now or risk missing out.

2.    Build and Gain Customer Trust Over Your Competitors: Trust is the basis of any online sale. If shoppers don't trust you with their personal information, they simply won’t take the risk and buy from you. You can build this trust on your eCommerce website by using certified trust seals and badges, displaying logos of media publications that have covered you and showcasing verified customer reviews. Your customers will feel safer handing over their personal and credit card details once they see other customers have trusted you in the past.

3.    Acknowledge Your Customers Buying Preferences: People are busy and when it comes to the Christmas season life gets even more frantic. Help your customers out by giving custom recommendations based on their viewing or purchase history. There are many ways of doing this with plugins and apps on Shopify and Wordpress and they're definitely worth the investment. Another tip is to curate a holiday gift guide for shoppers according to the interest they have previously shown. That's a quick and easy way to get specific products in front of previous customers.

4.    Make Sure You Have Wish List Capability: Customers like to save things when they are shopping online. Wish lists enable you to use email or social media retargeting to place products in front of website visitors that they have already shown an interest in buying. Wish lists also make it easy for people to return to your online store and streamline the checkout process. This is smart marketing that maximizes the opportunity for online sales.

The Christmas season, as well as other special times during the year, are a time of massive earning opportunity for any eCommerce or bricks and mortar business. Make the most out of the busy holiday shopping season by updating your eCommerce website now, gearing up with some new and improved features for the Christmas rush.

About Nyrie Roos and Explosion Marketing: Nyrie Roos from Explosion Marketing in Tweed Heads and Brisbane, helps eCommerce, beauty, SaaS, B2B, retail stores, jewelers and nonprofit businesses create a best-in-class website experience to drive their online growth and improve their overall bottom line. Explosion Marketing’s team of designers and developers work to create memorable websites that tell your brand's story, improve your key metrics, and display your brand with pride. Balancing memorable brand experiences with user-centric design. Nyrie Roos from Explosion Marketing has amassed an impressive portfolio of case studies with successful clients, helping companies build memorable digital experiences for their brand across various industries.

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Nyrie Roos- In 2020 Where Business Strategy Flows, Business Grows

“Having a business without a strategy in 2020, is like throwing mud at a wall and hoping something sticks… Are you riding this rollercoaster!” 

Actually, the real question is, do you have a strategy that delivers automated, targeted and relevant traffic that converts into sales for you? That’s the whole point of your business and market presence… right? To make some sales in the background while you’re doing what you do best and were trained to do. Be that running a Pharmacy, a Financial Planning business, a Dental Practice, a Physio Practice…whatever it is.

First things first…you need to start with a unique strategy that is individualized for your goals and your business. Once you have this, then you can move forward with the next steps in this article.

Right now, the cheapest traffic you can send to your business is gained by talking to people and hoping they remember to come back and visit your website and online presence. I figure you can reach about 8 people a day in person, maybe you can cold call more from the yellow pages, maybe you can do talks to a group of people every now and then. It takes time and a lot of effort but it is free and thus the cheapest. Assuming your time’s worth nothing of course and after all…you don’t even know that they are your customers or that they are “qualified” customers.

Where Targeted Traffic Flows, Business Grows

What if I said, there are business owners out there reaching 100’s of thousands of people and sending them to their site for around 8cents a visitor? I’m talking about something that is the same as to you standing in the middle of the biggest stadium that exists, right in the middle and everyone seeing and hearing your message, with their phones in their hands and, you only pay if they visit your website.

But not just anyone…these are all one of you target market avatar.

Imagine if your staff were standing at the entry, analysing everyone who approached and only let people into the stadium if they’re exactly the same as your customers, so the whole place is filled with people who are most likely to buy from you. They are pretty well “qualified” leads.

Imagine even further, that you can tag everyone who does visit and continue communicating with them without needing their email address.

They just have to set foot on your website. Sound too good to be real?

This Is Real and It’s called Social Media Pay per Click (PPC).

Have you heard of it? Do you stand firm in your belief that you dislike it? Well that doesn’t matter, because a lot of your target market has it, they love it, and that’s where they’re hanging out to the tune of 1 Billion daily active users. So even if you don’t use it, your prospective customers do, and you really need to have a presence there. Period.

But who has the time or energy to think of 3 things to post every day to add to the noise? Not me and not you, I’d hazard a guess. Even if you did, Facebook changed the rules a long time ago to say that they won’t show your posts to just anyone, unless you pay for it.

But before you lose your cool about it being a cost of doing business now, remember emails aren’t free either. You have to pay for a system to send them each month. Not that anyone reads emails anymore either, even if they do get through the filters. Let’s face it, most people’s inboxes are like a bad nightmare.

What you might not know is that Facebook is still in the golden age when it comes to cost. Remember when Google clicks were 5c each? Now they’re like $7 or often, even more. Done right, Facebook ad campaigns are still very cheap. Ridiculously cheap. You can attract and nurture a person twice for less than the cost of a postage stamp.

"So for promoting your website and what you offer, social media PPC can be the cheapest and best way to say you’re open for business without being chained to your computer. Don't discount Google Adwords though, it's all about planning and strategy...identifying the mix that will give you the greatest ROI AND not applying a "cookie-cutter" approach to your business."  

The Problem

There is a catch (of course). Learning social media PPC takes time and effort and when you finally get it, it changes drastically. It’s a full-time job. Plus if you’re not efficient at it, you can blow through your cash really easily and still be no closer to your objective.

“I’ll just boost some posts,” “I’ll set up an ad on LinkedIn,” “I’ll get started getting leads on Instagram,” and so it goes on... You can, but unless you have the plan and strategy covered first, and you know what you're doing, that’s the shortcut to suck you dry. Would you jump in a plane and just start flying expecting to take off and land it safely?

What you really need to do is to outsource the grunt work to someone else who knows what they’re doing for less than the cost of doing it yourself, if you’re smart. Does it really make sense to burn up your cash and time?

The Solution

Find a team, like us, of trained advertising experts whose job it is to send quality traffic to you, but that’s not where it ends. They need to have the ability to:

Attract relevant prospects who want to share your message with their friends

Collect everyone who visits your whole website and specific pages

Increase your page fans with people likely to buy from you (not just for the numbers)

Nurture people who are interested in you

Train your social media PPC campaigns into targeting your perfect leads so the longer it runs for the better it gets

Analyse your current clients and find people who look like them to within close or 1% similarity

Create a list of people without needing their email addresses

Convert people into sales, leads, bums on seats, whatever your objective is

How It Works

You need to build a series of “recipes” that can be followed.

You can choose from:

Generating leads

Sell an event (anything that people turn up to, eg live, webinars, seminars)

Sell a product

Sell a service

Each recipe has a list of marketing assets or “ingredients” that you’re going to need. For example:

Blog post urls

Landing pages

Thank you pages

Social media accounts

Social media pages

Images

Videos

Ecommerce pages

Anywhere you want us to deliver people

You then make a social media post out of the ingredients and deliver it to your target market. Then, keep an eye on it too and make sure it’s being monitored.

If you want to add anything extra to the recipe or need to fill in the gaps, just let us know.

About Nyrie Roos

As an ex-Corporate Health Leader who was born in Australia, has a background in successful business startups, has a Masters in Business Administration.

Nyrie has a strong reputation for being Australia’s leading expert on contemporary sales and marketing strategies for business, and mentors and coaches clients in developing profit and growth generating business strategies. He has presented to thousands of business owners and marketers both nationally and internationally on the power of getting the foundations right in their business first and then growing their business as an asset for their future.

Nyrie Roos is the founder of Success Stream and Explosion Marketing, a mother, wife, health-conscious, speaker, presenter and Christian. Nyrie is passionate about sharing her firsthand knowledge of how to harness the true potential of business growth via events, masterclasses and workshops. She doesn’t just talk the talk, she walks the walk – daily. She actively reviews Client campaigns every day and her clients constantly generate 3 to 10 times return on investment developing, implementing and scaling strategies.

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Nyrie Roos - The Value of Using Instagram in Your Business

If you use Instagram to market your business then it may be time to think about how you can boost your use of Instagram Stories so that you can reach your target market leading up to and over the holiday season.

If this is something you can see being a winner for your business, then you've hit the jackpot because Instagram has published a new set of Stories tips

The tips cover a number of creative options. None of these are overly hard to implement and will help you use outstanding visual effects and additions to bring your stories to life.

I recommend that you take five minutes to read the full post from Instagram

This will give you a great overview, filled with all of the details.

Here's a summary to wet your appetite.

To start off Instagram gives you some ideas for how and when business brands can get the most out of using Stories in their marketing every day:

Now based on the example above, start writing down your ideas for Stories that you can use to market your business.

Now you have the story ideas let's start thinking about the creatives. Think about the different font and text colours that really align and tell the story. It's amazing how using different fonts and clours can embellish and make your story "pop".

Whilst these tips may seem simple, they are really handy and often overlooked. Sometimes simplicity has the most impact.

To make this even easier Instagram has provided tips on colour gradients, sticker and even the use of GIF's to create your very own stunning and interactive Stories.

Here's just one we found that is particularly useful:

If you would like to take a deep dive into how to create Instagram Stories, have a read of Instagram's full post

You certainly won't be disappointed as they have covered everything to help you bring your story to life.

More and more people using Stories every day so you can't afford not to.

Take the time and dive into Instagram's full tips on the Instagram Business blog. Enjoy!

https://explosionmarketing.com.au/nyrie-roos-answers-using-instagram-in-your-business/

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Nyrie Roos - Influncer Marketing In SMM

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Nyrie Roos: Teaches How to Use Facebook in Your Business

Did you know there are approximately 60% of Australians on Facebook? For savvy business owners this presents a great way to promote services & products & boost their business visibility.

Using Facebook for business may seem difficult, but with the right strategies, Facebook is one of the best tools for targeting a specific audience through paid campaigns that can be location targeted. One of the services we provide is training for businesses to maximize their Facebook campaigns.

We provide a genuine opportunity to get the inside track on how to succeed with Facebook by teaching people how to successfully implement a campaign.

What they learn is how we do it – what a professional marketing agency does to generate success for their clients, what you specifically should be doing, and how to do it.

Our Facebook training is a face to face course offered over 1, 2 or 3 days with additional days available, for up to three people. The subjects covered, how much time is spent on each and how in depth we go is entirely subjective dependent on your business needs.

Training is carried out either at the business location or offsite  and  exposes  people to a decade’s worth  of knowledge and experience.

Here’s what one of our client’s Howard Dennerstein from the Local Business Directory had to say about the traing he did with Explosion Marketing.

“I have recently engaged Nyrie Roos from Explosion Marketing and all I can say is WOW!, she just made it all so easy for me and converted “tech talk” into plain English that I could understand.

I needed training  and  implementation in Social Media Marketing and the time spent with Nyrie has not only improved the performance of my business but also gave me far more confidence in what I am doing.”

If you are looking for the latest “ahead of the curve” strategies to unlock the treasure chest of growth for your business, then contact us and let’s talk about what we can do to help you and your team. 

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Nyrie Roos Answers - How Do You Build Backlinks for Your Website?

So, how do you build backlinks to your website?

It would be no suprise to learn that from a Search Engine Optimisation (SEO) perspective that backlinks are one of the key three search engine ranking factors presently.

Is this going to change soon? The answer, not anytime soon in our humble opinion.

Backlinks are really important in terms of SEO, and their importance is only going to grow, and they need to be quality backlinks. So, think quality more so than quantity here.

If you are serious about  getting your website ranking higher in the search engine results pages (SERPs), the place to start is building high-quality backlinks with sites that have a high domain authority.

Now, if you have a brand new website, you may be wondering how you do that, and where do you start? It’s not an easy task however we all started somewhere and were all new once.

Obviously it is a little easier for an established website with quality unique content to build quality backlinks.  

So, how do you build backlinks to your website?

It would be no suprise to learn that from a Search Engine Optimisation (SEO) perspective that backlinks are one of the key three search engine ranking factors presently.

Is this going to change soon? The answer, not anytime soon in our humble opinion.

Backlinks are really important in terms of SEO, and their importance is only going to grow, and they need to be quality backlinks. So, think quality more so than quantity here.

If you are serious about  getting your website ranking higher in the search engine results pages (SERPs), the place to start is building high-quality backlinks with sites that have a high domain authority.

Now, if you have a brand new website, you may be wondering how you do that, and where do you start? It’s not an easy task however we all started somewhere and were all new once.

Obviously it is a little easier for an established website with quality unique content to build quality backlinks.CLICK TO TWEET

However you can certainly start getting high-quality DA backlinks by following three simple strategies that I am going to share with you, which are not only relevant for a brand new website but also for an established website just venturing into the world of SEO.

1. Build a Free Resouce Lead Magnet

Although this option may take some work, it is an outstanding way to get quality backlinks.

In building a free resource tool and sharing it with your target market you can encourage people to sign up and get lots of backlinks for free on your website.

Think of a tool that serves a high value purpose for your target audience and people will flock to your website to access the resource as well as talking about it and sharing it on their social media profiles and in networks.

A good example of this is Neil Patels Ubersuggest  which is a great keyword research tool that a lot of people no doubt use. By just mentioning it on our website, just as I have done now, I have created a valuable backlink. Moreover, the backlinks that you will get by using this method will be of a high relevance and targeted.

2. Generate Like Backlinks as Your Competitor’s Have

For this method, you will need another tool that can thoroughly examine your competitor’s backlinks. There are four tools that instantly come to mind:

SEMRush

Moz

Ahrefs

Majestic

SemRush is a great digital marketing tool because it serves multiple purposes in terms of your SEO. To thoroughly examine backlink profiles though, Ahrefs is our choice. Furthermore, Ahrefs is constantly introducing new tools, such as ‘Content Explorer’ and ‘Keyword Explorer’ to make the tool even better and more comprehensive.

The whole idea is to research your competitors, pay attention to what they are doing and how they are getting their backlinks and then deploy the exact same strategies.

Once you have identified the source of your competitors’ backlinks, you can go seek to get backlinks to these sites as well for your own website.

The benefit of this method is that you will not have to manually search for resources from where you can acquire powerful backlinks. If you go through on a regular basis and analyse your competitors’ backlink profiles, you can look for new backlink sources and go after these as well.

If you find that by guest posting,  a competitor has been building backlinks, you can contact these blogs and have a conversation aout how to get your post there as well.

You’ll find yourself building backlinks without doing a lot of extra hard work all thanks to Ahrefs.

Next, let’s move on and talk about guest posting.

3. Get Guest Posting Opportunities

We can’t recommend guest posting for any blog or website, highly enough. By far it is one of the easiest and best ways to get relevant and high-quality backlinks and build important online relationships in the process.

Be sure to stick to these points whenever you are doing a guest post:

• Only publish your guest posts on relevant websites with high authority. Don’t wander outside of your specific niche and industry. • If you get irrelevant website backlinks you may get a search engine penalty which does not help your SEO at all. • Target websites and blogs that have a higher ‘Domain Authority’ than yours. • Place a couple of contextual backlinks within the text of your post and don’t rely on just your author-bio link at the end. • Fully utilise your guest posting opportunities by directing readers to a specific landing page and not just your website homepage. And, be sure to offer an opt-in on your landing page.

Wrapping Up

W’ve covered 3 tried and tested strategies that you can use to build backlinks for your website.

Building backlinks is the long game, and not something that should be done in a non strategic way.

It is though definitely achievable when managed on goingly and strategically, with the end in mind.

Start deploying these 3 strategies to start and keep building valuable backlinks to your website. If you need help with this book in for a free SEO strategy call with one of our experts.

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Nyrie Roos  presents a viable technique for Explosive Marketing that helps business development and extension.